Archive | June, 2014

Ford’s New Digital Marketing Initiative: How to Take Advantage

Have you heard about the new Ford Dealer Advertising Co-op Program? The program offers Ford dealers reimbursement for their advertising efforts. Ford wants to encourage its dealers to do more digital advertising, so by July 2014 50% of co-op reimbursement money must be spent on digital media. Why focus on digital advertising? The vast majority […]

1 Comment Continue Reading →

What does Canada’s Anti-Spam Legislation (CASL) Mean for Your Dealership?

Have you heard about Canada’s Anti-Spam Legislation (CASL) yet? The new laws take effect on July 1, 2014. It’s time to get prepared. CASL is intended to reduce the sending of unwanted emails, known to many annoyed and tormented souls as spam, as well as other electronic messages. You definitely do not want to be […]

Comments Off on What does Canada’s Anti-Spam Legislation (CASL) Mean for Your Dealership? Continue Reading →

Customer Experience: Brakes First Before Driving

2600 deaths each year. About 100,000 injuries that lead to being disabled each year. These are the numbers from the National Highway Transportation Safety Administration (NHTSA). And these are simply the statistics for effects of crashes and vehicular accidents on the roads and streets of the United States. And with summer vacation coming up, it […]

Comments Off on Customer Experience: Brakes First Before Driving Continue Reading →