When trying to sell a car dealer your products or services most sales are lost because of these 3 reasons.
The main reason that your sales are not where they should be is because most dealers never receive your message. Unless you are a huge company with an advertising budget in the millions most dealership owners and general managers will never see your message. Car Dealers are constantly bombarded with everything from window decals to water filtration systems and averages state that your prospect will have to see your message at least 7 times before they will have a favorable opinion about your products and services. How many times are your dealers seeing your message?
Another important point that happens in most campaigns is the message is too long. You must have copy that gets right to the point. If your message is 7 pages long and requires the prospect to spend 15 minutes reading it chances are they wont. Take a look at the length and see what points you really need to make. Most marketing and sales agents make the mistake of tyring to sell the prospect with their copy and adding in every little feature and benefit about their product. Instead offer a teaser approach and get them to contact you for additional information. This will allow you to focus on hot prospects while testing your marketing message.
The final reason that most campaign fail is not using enough marketing mediums to contact your prospect. We all know that an appointment with the decision maker offers the best opportunity to sell your product or service, but in the automotive marketing world we all know that is next to impossible. With the phone being the next best followed by direct mail and internet marketing. You must make an effort to use every form to reach your dealers. How many are you currently using?
If you incorporate these ideas into your current sales and marketing campaigns your sales and profits will explode.