Automotive Retail BDC and Internet Departments – CRM Alone is Not Enough

CRM software is only one component of Information Technology. Information Technology (IT) should comprise all hardware and software data solutions; marketing and communication systems; and most importantly the design, testing, application and refinement of the methods of implementation. In other words, IT is not just software and hardware, it is the central philosophy and methodology […]

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Auto Bill of Sale Forms

It is important to complete an auto bill of sale form when selling or buying a used car. For the seller, an auto bill of sale form provides proof that title to the used car has been legally transferred. For the buyer, the auto bill of sale form documents the purchase of the used car. […]

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Ford’s New Digital Marketing Initiative: How to Take Advantage

Have you heard about the new Ford Dealer Advertising Co-op Program? The program offers Ford dealers reimbursement for their advertising efforts. Ford wants to encourage its dealers to do more digital advertising, so by July 2014 50% of co-op reimbursement money must be spent on digital media. Why focus on digital advertising? The vast majority […]

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What does Canada’s Anti-Spam Legislation (CASL) Mean for Your Dealership?

Have you heard about Canada’s Anti-Spam Legislation (CASL) yet? The new laws take effect on July 1, 2014. It’s time to get prepared. CASL is intended to reduce the sending of unwanted emails, known to many annoyed and tormented souls as spam, as well as other electronic messages. You definitely do not want to be […]

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Customer Experience: Brakes First Before Driving

2600 deaths each year. About 100,000 injuries that lead to being disabled each year. These are the numbers from the National Highway Transportation Safety Administration (NHTSA). And these are simply the statistics for effects of crashes and vehicular accidents on the roads and streets of the United States. And with summer vacation coming up, it […]

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Customer Experience: Solar: Will It Ever Power Our Vehicles

As solar power has matured as a technology, companies have started applying it to more than just houses. Acting as an energy platform for our transport was an obvious application. Solar: Will It Ever Power Our Vehicles As an active technology, one of the first uses for solar power was on NASA spacecraft. Although not […]

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Customer Experience: Automotive Diagnostics And Care – Part I – See No Evil

Learning a little more about how to better care for your vehicles is a good idea for any number of reasons. It allows you to know if an unscrupulous mechanic is attempting to gouge you on your repairs – and that will save you money. It can prevent you from making unnecessary repairs – and […]

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4 Reasons Why Social Media is Essential for Dealers

Do you have a social media page for your dealership? Do you have an active social media page? Dealers use social media in one of three ways: they have engaging social media pages which spread their brand and attract customers, they have social media pages that are not used very much and do not attract […]

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Insight of the Future Automobile

The future car, lets say a 2025 model will be a very different machine to its present day Grandfather. They will be packed with computers and safety devices ensuring that not even a stunt driver can crash, and they will run on carbon dioxide and emit strawberry scented oxygen. Well they might. Predictions of future […]

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Video: Alan Mulally: Big Shoes to Fill

DrivingSales did a great video about how in July Mark Fields will succeed Alan Mulally as CEO of the Ford Motor Company. This is big news not only because Ford is such a large organization, but also because Mulally leaves behind him a legacy, that hard work pays off and leads to success.

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