Shawn Ryder

About Shawn Ryder

Shawn Ryder works with the Automotive Industry to automatically send communication to customers based on their individual preferences and unique dates, vehicle type, service requirements or other collected data. Dealers focused on automating email, surveys, event, text message, Twitter, fax and marketing needs, now have the power to effectively reach customers on their preferred mode of communication.

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Why Sales Training Fails

Sales organizations of all types spend a huge amount on training their sales people each year. Research shows, however, that most training has little impact in the long term. Here we look at what needs to be done to make sure training works – and the new generation of training approaches. If you’ve ever wondered […]

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Train Your Customers to Think of You First

In sales, you can train your customers by building a relationship that will ultimately yield tremendous rewards. If you don’t train them, your customers may forget you’re out there and go instead to your competition, even if they were happy with you and the service you provided. They simply won’t even think of talking to […]

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Think Before You Speak

You are talking to a customer and after you present your product, service or solution, she asks, “What discount can I get?” or “What can you do about the price?” Think before you speak otherwise this innocent-sounding question will cost you money right off your bottom line. While it’s tempting to offer a discount or […]

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Sales Training and the Way You Think

Confucius observed, “He who learns but does not think, is lost! He who thinks but does not learn is in great danger.” Learning and thinking are fundamentally linked. They need to be. Let me state a working assumption, that is, people who choose to work in sales have been through a selection process to identify […]

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How To Read A Vehicle History Report

Old cars don’t die, they just get resold. If you’re buying a used car, whether from a dealer or someone who put an ad in the paper, you’ll want to know as much about it as you can. Even without anyone trying to deceive you, the vehicle may have problems you can’t see from a […]

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Change Up! – Attitude Is Everything

“Believe that life is worth living and your belief will help create the fact.” – William James Attitude is everything. I know that you’ve heard this before and either agreed or disagreed. Either way, you were confirming its truth. Attitude is a filter for everything going into your mind and everything coming out of your […]

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Building Great Business Relationships

If you’re in a business relationship with anyone ñ a client, vendor, or customer how important is that relationship to you? Do you value the relationship? Do you want to nurture it? A business relationship, like any relationship, is a two-way street. The expectations of both parties needs be clear and easily understandable. Applying the […]

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Dealer Engage Launches DealerEngage 360, Automated Marketing Solution for Automotive Industry

Dealer Engage 360 is an automated solution which allows dealers to reach their clients on different modes of communication with highly personalized services campaigns and targeted promotional messages. Dealers can sign up for a managed service, which allows them to save time and reach customers more effectively without hiring extra staff. Dealer Engage 360 makes […]

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Drive Your Car to Summer Fun

The snow has finally thawed and the cold is moving further away. Summer is coming ever so swiftly that you would not actually notice it until you can feel the heat of the season. However, the shift from the winter and cold days to the hot and sunny weather of summer is something that you […]

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