About Veronica Taylor

Ford’s New Digital Marketing Initiative: How to Take Advantage

Have you heard about the new Ford Dealer Advertising Co-op Program? The program offers Ford dealers reimbursement for their advertising efforts. Ford wants to encourage its dealers to do more digital advertising, so by July 2014 50% of co-op reimbursement money must be spent on digital media. Why focus on digital advertising? The vast majority […]

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What does Canada’s Anti-Spam Legislation (CASL) Mean for Your Dealership?

Have you heard about Canada’s Anti-Spam Legislation (CASL) yet? The new laws take effect on July 1, 2014. It’s time to get prepared. CASL is intended to reduce the sending of unwanted emails, known to many annoyed and tormented souls as spam, as well as other electronic messages. You definitely do not want to be […]

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4 Reasons Why Social Media is Essential for Dealers

Do you have a social media page for your dealership? Do you have an active social media page? Dealers use social media in one of three ways: they have engaging social media pages which spread their brand and attract customers, they have social media pages that are not used very much and do not attract […]

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The 5 Step Process for Retargeting Potential Customers

Dozens of customers visit your dealership every day, but only a portion of them actually make a purchase. What about those other customers, who were interested enough to come in to the dealership but did not purchase anything? They may still be valuable leads, but the challenge lies in reengaging them and nurturing the lead […]

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