Tag Archives: Marketing

Ford’s New Digital Marketing Initiative: How to Take Advantage

Have you heard about the new Ford Dealer Advertising Co-op Program? The program offers Ford dealers reimbursement for their advertising efforts. Ford wants to encourage its dealers to do more digital advertising, so by July 2014 50% of co-op reimbursement money must be spent on digital media. Why focus on digital advertising? The vast majority […]

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What does Canada’s Anti-Spam Legislation (CASL) Mean for Your Dealership?

Have you heard about Canada’s Anti-Spam Legislation (CASL) yet? The new laws take effect on July 1, 2014. It’s time to get prepared. CASL is intended to reduce the sending of unwanted emails, known to many annoyed and tormented souls as spam, as well as other electronic messages. You definitely do not want to be […]

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4 Reasons Why Social Media is Essential for Dealers

Do you have a social media page for your dealership? Do you have an active social media page? Dealers use social media in one of three ways: they have engaging social media pages which spread their brand and attract customers, they have social media pages that are not used very much and do not attract […]

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Dealer Tips: Marketing Hybrid Cars

Whenever a new product comes on the market, the public must be convinced that this is a product that they cannot live without. The benefits and advantages of the new versus the old must be compelling if you are going to convince shoppers to switch to new fangled brands and items. This is most definitely […]

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Text Messaging: The New Way to Connect with Automotive Customers

Did you know that while many emails go unopened and unnoticed, the majority of text messages are opened within just five minutes of being received? That means that text messaging, also known as SMS, is a highly effective and immediate way to communicate with your customers. An automated text message solution makes it easy and […]

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5 Questions to Help You Decide if You Need Automated Marketing

Automated marketing is a huge industry (and growing) and it’s also a hot topic for businesses. Is it really necessary? Will it truly benefit my business? The only way to know for sure if marketing automation is the right choice for your dealership is to try it out, but before you invest the time and […]

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Purchasing New Tires

Tires on your vehicle are very important not only can to improve the amount of gas mileage that you’re getting from your vehicle but so that you keep control of your vehicle in hazardous conditions. When you are considering purchasing new tires are a couple of things that you have to keep in mind so […]

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Are You Serving up the Right Menu?

The amount of time it takes to prepare a proper and profit-making service menu is more than one might imagine! This process involves research of one’s costs, pricing surveys, and so on. The time involved could be 60-70 hours! That’s a great investment of time, but considering that menus are, without a doubt, the number […]

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The 3 Mistakes Everyone Makes Marketing To Car Dealers

When trying to sell a car dealer your products or services most sales are lost because of these 3 reasons. The main reason that your sales are not where they should be is because most dealers never receive your message. Unless you are a huge company with an advertising budget in the millions most dealership […]

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