Automotive Search Engine Optimization

With the aim of increasing website traffic, retailers want to be visible when local customers search online for terms relevant to their business. SEO, simply put, is increasing the number of unpaid search results on their site. As the Internet becomes increasingly crowded and competition intensifies in the online automotive sector, it is more imperative than ever for dealers to use search engine optimization tools such as Google Search engine optimization (SEO). [Sources: 7]

When companies use SEO for the automotive industry, it means they are serious about getting more customers than their competitors, and that is the best way to do it. SEO is a long-term marketing tactic that increases its effectiveness over time and contributes to the sale of your brand and vehicles. [Sources: 6, 7]

If you just add generic keywords to your site, like car dealers, you will probably never crack the top 100. But if you also add keywords that focus on your location and inventory, you can start ranking higher for people looking locally, which will lead to more targeted traffic over time. [Sources: 6]

One of the ways SEO helps you address more specific traffic is with long-tail keywords that are extremely specific. Google has recently updated its SEO Starter Guide, which is a great resource to help you get the most out of your business. Using Google’s guide and the tips provided here will help merchants not only improve SEO quality, but also increase the number of visitors to their site and their inventory. [Sources: 1, 6]

While these tips work well for car dealerships, any company serving a local area can implement them. By using SEO tools at your fingertips and using them effectively, you can increase your chances of being the first place car buyers turn when they prepare to buy. Instead of sticking to outdated marketing tactics that are slowly depleting, local automotive SEO strategies can help push your ad efforts into the future. [Sources: 1, 3]

With the reach that retailers have in their designated market area (DMA), websites need to be well ranked to stand out from the competition. More than 80% of all new car purchases in the US are made online, according to the National Automobile Dealers Association. [Sources: 3]

The goal is to design and maintain your website in a way that allows you to rank high in Google search results. The higher you rank, the higher your business is ranked on Google, which leads to more conversions. Consumers trust you and customers rely on your organic search results and use your search engine. In fact, there is a strong correlation between organic results and higher conversion rates for your brand. [Sources: 3, 4]

In local search, it is crucial for merchants to be high on search engine results, not only for local traffic but also for national traffic. [Sources: 4]

While the first spot of the SERP received 53% of its organic traffic, 75% of users made it to the first page. [Sources: 4]

Since you know that SEO is a long game, optimizing your search engine is essential, if you want your dealer’s website to be found organically on the search results map, you need to offer real value to your car buyers. One of the most important aspects of a successful SEO campaign, and one that delivers real results, is to build trust and strengthen the authority of your website over your customers and search engines. [Sources: 0]

If you are new to search engine optimization or looking for an introduction to SEO, we will start there. However, to effectively benefit from SEO, You need to think about which tactics will deliver the highest ROI. Black Hat SEO tactics that are not targeted at legitimate users and audiences and are more focused on search engines will penalize you by Google and probably result in your organization being removed from search results. This is also fully in line with the rules and regulations of the search engines. [Sources: 0, 5]

Check out the ten tips below and see how you can integrate them into your overall business plan and SEO strategy. [Sources: 5]

Auto Dealer SEO targets people who are already looking for the product or service they offer, which means that your SEO traffic is highly targeted. These types of keywords are searched less, meaning that people are more likely to search for them and convert. Write searches that might be good to create content, such as “car dealer car dealer” or “car dealer.” [Sources: 5, 6]

If you rank higher, you will be considered a leader in your industry and know that you have useful information that your users can learn from, which is why SEO uses “car dealers” for car dealers. Car dealers are naturally looking for such leads, so studies suggest, so make sure people are looking for a car dealer. Search for high-value dealer sites, such as location-based, and make them available to people looking for “car dealers.” [Sources: 2, 6]

Sources:

[0]: https://adpearance.com/blog/tips-for-optimizing-your-car-dealership-website

[1]: https://dealercenter.cargurus.com/blog/understanding-search-engine-optimization-for-your-dealership/

[2]: https://www.stanventures.com/blog/seo-for-car-dealers-2/

[3]: https://gofishdigital.com/local-automotive-seo/

[4]: https://localmarketinginc.com/automotive-marketing-services/seo-content-car-dealerships-atlanta/

[5]: https://www.bluefountainmedia.com/blog/tips-to-enhance-search-engine-optimization-strategy

[6]: https://www.webfx.com/industries/automotive-transportation/car-dealers/seo/

[7]: https://www.digitaldealer.com/dealer-ops-leadership/dealer-management/automotive-search-engine-optimization-heres-dealers-need-know/