Are you looking for an easy way to have Automotive SEO Basics explained?

Automotive SEO BasicsImagine for a minute that you’re a librarian but not a normal one you’re a librarian for every book in the world. People depend on you every day to find the exact automotive vehicle or automotive service they are looking for in their market. They need a system to know what’s inside every book and how books relate to each other. That system takes in a lot of information and spits out the best answers for customer questions it’s not an easy job. However, search engines like Google and Bing are the huge librarians of the internet. That is where we start by studying Automotive SEO Basics.

So, basically SEO is optimizing your website to generate organic traffic. It’s getting people from search engines to actually find your website, monitored by keywords related to your make, models, service and local market. 

Search Engine Information Collection

All search engines collect information about every page on the internet. So they help people find exactly what they’re looking for on the internet. Every search engine has a secret recipe called an algorithm for their own search results, with Google being the most common. Those specific algorithms turn all that information into useful search results for the viewer. For your own dealership website search results, this means that when your pages have higher rankings, it helps more people find you on their automotive journey. The key to higher rankings is making sure your website has the ingredients. Search engines need recipes, this is called search engine optimization or SEO. However, it turns out most of the big ingredients are known to let’s take a look at some key requirements. 

Narrow Search Engine Results

Search engines account for every word on the web, including automotive. This way when someone searches for automotive repairs the search engines can narrow results. Only the pages that are about those specific words with second titles matter each page. On the internet, an official title is key but you may not ever see it because it’s in the code. Search engines pay a lot of attention to page titles because they often summarize the page. It is very similar to a book’s title.

Automotive SEO Basics

Dealership Web Site Links

Links between websites matter a lot in the eye of search engines. When one web page links to another it’s usually a recommendation telling readers this site has great information. A web page with a lot of links coming to it can look good to search engines. But some organizations try to fool the search engines by creating or even buying bogus links all over the web that point to their dealership website. Usually, search engines can detect when a site has a lot of them. They account for it by giving links from trustworthy sites more weight in the recipe.

The words that are used in links matter to if your web page. For example, as we all know Amazon has lots of books. On the internet, the word “books” is linked to search engines many, many times. This certainly means it can establish that amazon.com is related to the word books. This way when someone searches for books that site will rank exceptionally well.

Dealership Web Site Content is King

Search engines care about reputation sites with a consistent record of fresh engaging content. From the dealership web site, growing numbers of quality links may be considered rising stars.  Do well in search ranking, there are just the basics. The recipes are refined and changed all the time within the search engines. So SEO is about making sure your website has great automotive focused content that’s supported by the ingredients that search engines need for their recipes.

Conclusion

Dealership websites that will show up organically when it comes to vehicles or services aren’t going to be charged for clicks. They don’t have to pay on Google AdWords, since they are organically grown by promoting their website with SEO.

Are You Ready?

Based on my experience, my objective is to work with dealerships and ensure that all aspects of Automotive Marketing SEO are covered for organic growth. This means more traffic on the website, in the dealership and more sales for the dealership! Contact me to learn more about how I help dealers.

Contact Shawn Ryder


Shawn Ryder

Shawn Ryder

Shawn Ryder has over fifteen years in the automotive industry. Having worked with a training company in the early 2000s for a number of years, focusing on manufacturers and dealer groups. I then transitioned an automated digital marketing company for a couple of years focusing specifically on automotive dealerships. At that point decided best to work in a dealership for real experience, so I worked at a dealership selling vehicles for two years to understand the retail world. For the last three years has worked with dealers on digital marketing and growing traffic, leads and sales for the retail dealership.

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