Many times when we think of content on a website, our brains automatically think of boring content. But it does not have to be that way. With automotive SEO, you can have content that is engaging and interesting to your readers.
One way your content can awe potential buyers is to show your dealership’s expertise. A fun way to do this is to add tidbits of fun information to your website. If you have an Audi dealership, you may let your readers know that Audi means to hear in Latin or that they were the first company to crash-test their cars. This shows the reader that you know about the brand that you are offering.
Polls are a great way to engage with your customers. One place that is great for polls is social media sites. You may take a poll on what the best color is for the Audi Q4, which safety feature is the most important on a vehicle, or what is the best family car?
Quizzes are also an important piece of content that can pay off when it comes to automotive SEO. You could ask a question and then provide three or four answers for the reader to pick from. Examples include “What year did the Audi company form?”, “What was the Toyota company originally formed to do?” or “What was Sakichi Toyoda’s first vehicle?”
Frequently asked questions are also another form of content that is helpful on a site. This may include the following for automotive SEO: “How often should I change the oil in my Toyota?”, “When should I check the tire pressure on my car?”, and “When should I change the transmission fluid in my Audi?”
Perhaps your dealership offers to finance to those that qualify. You can have some content about what type of loans or financing you offer, what your interest rates are, and if you lease vehicles. Providing this information can help to ease many car buyers’ minds as financing is where many individuals struggle the most in the car buying process.