Why Is Digital Marketing Essential For Auto Dealerships?
Automotive Industry, Automotive Marketing, Automotive SEO, Digital Marketing, Email Marketing, Social Media
You must be wondering why digital marketing is essential for your automotive dealership business? Or you might be curious why some of your competitors are becoming more popular and getting more sales and how to compete with them?
If so then let me explain it to you.
A couple of years ago, when the digital world wasn’t crowded, people used to ask friends and fellows before making the purchase. But the trend has changed. In recent research, it was found that 95% of the buyers use online search before making the purchase. And 67% of buyers ‘ journeys are completed online (that means buyers are ready to buy after analyzing things online).
For example, some buyers, who are addicted to reading blog posts, search for articles, and review websites, and those who use YouTube, follow vloggers recommendations about an auto before making the purchase. It actually depends on whom they trust.
It’s not over yet.
In another survey, it was found that 81% of the people discovered new brands after Covid-19. Actually, Covid-19 played the role of a catalyst in the digital world. People became more habitual of completing their buying journey online. So if you are still in traditional marketing then you’re not only paying more but you’re losing at least 67% of the buyers completely..
It’s also researched that digital marketing conversions are 10x cheaper than traditional marketing like marketing on billboards, newspapers, TV, and radio, etc. That means those who are available in the digital world are making more profits from their automotive dealership than those who are still relying on traditional strategies.
If you believe that you should get into these news strategies but don’t know how to start then here is a brief guide for you.
Digital marketing means marketing a business through digital means that may include classified ads posting marketplaces, websites, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, content marketing, and YouTube, etc.
Here are the best digital marketing strategies that can lead your automotive dealerships to massive growth.
Classified ads posting:
Do you know there are millions of users of classified ads posting marketplaces as Craigslist? The appealing thing for such websites is that most people use them for local purchases, and the targeted audience for automotive dealerships must be the local audiences. You can’t sell an auto to any other city or state because many dealers must be there to cover that area. Does it make sense?
So if you want to give digital marketing a shot then you can start with classified ads posting sites like Craigslist.
Website & SEO:
A website is a store where buyers finally come to make purchases. For example, an automotive business website will be a store of your available vehicles, where you can add the best possible information of your vehicles so that if a buyer comes, those images could result in conversions.
After the completion of the first most important step (the interface of the website), the next step is to bring customers to the website. That’s not a one-time process. You will either request an SEO expert Shawn to bring targeted visitors to the website, or you can go for search engine marketing.
SEO experts use different tools to find the best possible keywords for your website and bring local traffic to bring sales.
You also start a blog on your website to engage your visitors during their buying journey. You can easily find an experienced freelance writer who can do this for you.
Search Engine Marketing (SEM):
Let me give you an example to make you understand why SEO and SEM both are important.
According to Ahref there are about 1.3M global searches for the term “auto”. 34% of them go for organic results that come with SEO and 8% of the people choose to click on Ads that appear before organic results due to SEM.
Those who are into it already know that SEO takes time, it can take from 6 months to years to compete for a competitive keyword, but you can market your product on search engines with search engine marketing.
But it’s not as simple as it sounds.
Not every ad is clicked and not every click converts. So you can’t just login to your Google or Bing Adwords account and publish your ad.
When experts create ads, they take care of everything. Make it clickable and less expensive by utilizing the data they are extracting each day.
Social Media Marketing:
Do you know there are over a billion active users on Facebook? And millions of active users on the other top social media platforms? The other great thing is that social media ads are cheaper than Adwords.
There are even free local groups and a marketplace on Facebook. You can target all of them to bring more sales and conversions. But it becomes complicated when you promote your store or automotive dealership business on social media platforms. You need an experts’ assistance so that you could target the right people to boost conversions.
Email Marketing:
Business owners don’t often use social media, and they don’t even Google stuff. They focus more on expert advice, and their best medium is email.
So if you are in an area where you want to target business owners, then SEO, SEM & SMM might not work properly. You need to target them with email marketing. Any expert can guide you on how he can help you target your premium audience with email marketing.
Youtube:
It’s been so long since YouTube was started as an entertainment platform. Now it’s the second-biggest search engine in the world. Yes, people now widely use it to learn stuff and get visual information.
So when it comes to the automotive dealership business, Youtube could be the best platform to promote your business because those who are interested in buying an auto must be searching for some different models and looking at the price charts.
Automotive dealers can target YouTube audiences with their dedicated channels as well as they can target the audience with YouTube ads.
Summary
The world has changed, if you’re not online that means you are far behind your competitors who are using digital marketing strategies. There are billions of users out there and you can target them with the help of an expert.
The conversion with digital marketing is far cheaper than the traditional ones. So those in the automotive dealers can follow the above discussed best strategies to bring massive growth in their business.
Tips For Becoming Successful At Automotive Email Marketing
Automotive Email Marketing
A great email campaign can bring you an improved reputation, increased profits and the attainment of your goals. All it takes to achieve this is knowing the tips and tricks in this article and a little bit of hard work. Read on to find some advice to help you get started.
When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
Customer Feedback
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
Sending an email to your list more than once every seven days is a bad idea. Your customer base is likely made up of people who are busy and receive many messages each day. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
It is very common for people to view the Internet with cell phones instead of using a full-sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page.
Make it easy for people to unsubscribe from your list. This might seem counter-productive since you don’t want your customers to lose interest and leave. However, if your customers aren’t interested in your newsletters anymore, they might get annoyed if they can’t easily unsubscribe. Provide a large button or link so that customers who have lost interest can find it without an extensive search.
Personalized Emails
Any marketing emails you send should be personalized. You can go far beyond simply inserting a recipient’s name into a standardized message. Use all the information you have on each subscriber. Take your subscribers and group them together based on interests. Create emails that are tailored to their interests.
To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results.
Use your email marketing campaign to offer customers a personal perspective of your business. Tell a story about how you got started and why you are passionate about your business while giving them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you.
Avoid using the character string “$$$” in your marketing messages. Many spam messages use this character string either in the subject line or the body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked.
Be straightforward with your recipients about what they will be receiving. When someone opts to receive an e-mail from you, make sure they know what they’re agreeing to. Keep information easily visible about what they will be receiving in these e-mails and how often these e-mails will arrive in their inbox.
If you are following up with your customers, you can send a follow-up email to them that includes a warning. Attach a line in your message that allows them to sign up. The closing postscript can include a phrase that this can be a very low investment on their part.
Automotive Sales
While you want to use your email marketing to improve your sales. The only way to get potential customers to read your emails is to convince them that they have value. To do this, your emails should always contain concrete, useful information and relevant links, and not just generic sales fluff.
Only send emails that contain useful information; customers will unsubscribe if you bombard them with useless messages. Respect the customers’ intelligence by only sending well-thought-out emails containing pertinent information, not merely sales pitches. Include a promotion, a solution to an everyday problem, or a new way that your reader can use a common item in every email.
With the knowledge, you’ve gained here under your belt; you should be ready to tackle the wonderful world of email marketing. The sooner you get to work, the easier it will be to meet your goals, so start drafting your plan while you have these tips fresh in your mind.
Making email a staple in your automotive marketing
2021 Automotive Email Marketing
As we enter 2021 all dealers are now looking for ways to ensure that they are consistently sending their message out to all their leads and current customers.
One thing that’s often overlooked with the new days of social and SEO and PPC and Google my business is the fact that email marketing still works.
Multiple Email Department Sends
I working with a dealer now and we set the objective of four email campaigns on a monthly basis. These would include new car sales, used car sales, service department, and even a detail deparment email blast.
Since we know that each season brings oil changes, tire rotations, spring specials, and regular routine maintenance we can almost schedule 50% of the email send months in advance.
This allows us to say in March that we want to do a tire savings event and schedule the promotion the marketing and the message now. Should things change between now and then then we can certainly adjust however as history shows late March and early April is when people start to look at getting new tires for their vehicle conducting maintenance to get it ready and obviously look at trading in their current vehicle for something new.
Not Fancy But Consistent
While doing email blasts isn’t fancy or edgy or the newest hot commodity it is a great staple in every dealership’s business. Having done one recently for a dealer and achieving a open rate of over 23% and a click-through rate that showed how many people went to the website the results were pretty good.
When you factor in that you can do a lot of tracking when it comes to emails the benefits versus the cost are pretty obvious. For example if you wanted to send an email to a service customers and let them know about the newest synthetic oil and have something on the website that you can send them to it allows for tracking and who went when and how they interacted with the website.
Conclusion
So as we talked about previously consistency is the key it’s a great time to sit down come up with some ideas for all departments at this time and get ready to schedule your blasts for some of the year and plan to see each for future business.
Discover Some Useful Email Marketing Techniques And Ideas
Do you want to engage in an effective email marketing campaign, but don’t know where to start? When it comes to email marketing, there are many things you have available to you that can help build your business as well as your communication with customers. Read on to find tips and tricks to help you build a creative email marketing campaign.
Never send out emails that are unsolicited. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
Don’t over use words like “Buy now!” ” marketing approach. It is considered spammy and could cost you your good image. Build a strong relationship with your customers to ensure they respect you and what you sell. Your customers will be thankful for this, and there’s a good chance they’ll make a purchase.
In order to make customers excited about your emails, try giving special discounts or promotions through newsletters. When you send these kinds of newsletters, not only will your readers enjoy participating, they might refer their friends. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.
Try using different techniques when you are email marketing. You will find a lot of helpful books or websites. Classes and workshops may be available locally as well, and it would be beneficial for you to attend some of these.
Practice consistency. Always make use of the same company color and logo in your email. The font that you select should be easy to read. People will begin to recognize the emails that you send and look for them. Familiarity is vital to the success of any business, and that also greatly applies to email marketing.
Avoid using a lot of graphics in your e-mails. Quite a few email reading programs available block graphics, making it possible that many of your intended readers can’t read the email properly. Also, your emails may end up in the spam folder if they contain too many graphics.
Find out what it is like to receive spam, so that you do learn what mistakes you should not make in your own campaigns. Get a free email address, post your new email address in various places on the Internet, and it won’t be long before your inbox is jammed with spam. Make note of why these messages aren’t effective and use that knowledge to make sure you’re not spamming people in the same manner. Ensuring your emails look nothing like spam will boost their effectiveness.
Remember that more and more people are now using a smartphone or another type of mobile device to view emails. These devices have lower resolutions compared to computer monitors, giving you less space to use. Learn the constraints associated with small displays, and see to it that your emails can be read on phone-sized screens.
Email marketing will fail unless you give your customers an incentive to read it. Subscribers will be more likely to execute a particular action if they feel as though there is something in it for them. For example, clicking on a link and making a purchase could award them free shopping.
Try using some sort of call to action within your emails. You have to tell your customers exactly what you want them to do. If you have links, make them obvious and include the instructions on how they should be used. These sections can be repeated by just including them within the very top and bottom portions of your emails.
Perhaps an obvious, but nevertheless critical, email marketing tip is to verify the accuracy of all email addresses. There’s no point in spending a lot of time sending new messages to addresses on your list after they bounce. It just wastes time!
Try and make all of your messages sound personal when you send out mass amounts of emails marketing. Customers are more positive to these kinds of messages than impersonal or bland ones. You could have the CEO or president of your company sign their name at the bottom of the email to help your message make a better impression on your audience.
It is important to only target people who have agreed to be contacted with your email marketing campaign. Padding your list with subscribers who have not directly opted into receiving your email marketing can build ill will towards you by both the email owner and your potential clients. Some email providers view these actions as spam and may terminate your service.
When you are in the developmental stages of your email marketing strategy, it is important to remember you’re working on building your reputation. Put in the effort necessary to ensure that you target the customer base you want to reach. It’s important to keep in mind that the reputation of your business is at stake. Make business choices while remembering that.
Conduct thorough testing to see how your email marketing messages look across various platforms. When you are happy with the design on your computer, use email clients, all applicable browsers and operating systems to test it out. A message in Hotmail may look entirely different from a message opened in Gmail.
Your email marketing messages need to grab readers’ attention. This may take you some time and some experimentation. Do not hesitate to get rid of a strategy or practice if its results do not satisfy you. Even if your plan is working, continue searching for new strategies online and from other sources.
Many business owners want to use email marketing, but more than a few are not sure how to go about it. Utilizing marketing strategies available through the Internet, particularly email marketing, can help grow the success of a business. The article you have just read can help you create an email marketing campaign that works for your business.
Email Marketing Doesn’t Have To Be Tricky
hose that are new to email marketing may be unfamiliar with the etiquette involved. Professional email marketing is important if you wish to retain customer satisfaction. Read on to learn some strategies for email marketing.
Test the different formats of emails. Keeping your most vital information near the top is important in any layout you try. Yet be sure that you always try out different formats so that you know which ones you get the most responses from. When you find your formula for success, stick with it. This will allow your subscribers to become more familiar with the kind of content in your emails, and also how to obtain more information when they need to.
The importance of branding your dealership extends all the way down to your email marketing efforts. For this reason, it is important to create a template that incorporates your logo, and consistent formatting throughout all your marketing materials. This will make you instantly recognizable to your readers.
Always include an unsubscribe link in your emails. Put your link to unsubscribe in a place that is easily visible and be sure it is a part of every email. It is important that users feel like they are not committed to your emails.
Encourage your customers to buy from you by offering rewards in your emails. They are far more likely to conduct dealership with you when you offer them a very appealing reason to do so. For example, you could provide customers who click through to your site with a code to receive free shipping on certain orders.
Try to secure at least the first name of individuals during the process. This is good so that when you send out emails you can address it to them, which gives things a more personal touch. This will cause your emails to appear personal, and therefore not like spam, which will appeal to the reader.
Only send customers emails that contain information they can use. Do not bore or overwhelm them with strong sales tactics. You can include solutions to problems that commonly come up, new ways to use your products, or special deals in each email you send out.
Be sure that you provide people with a way to opt out of your email marketing newsletters. Email messages do take time to delete if people don’t want them and they may not appreciate having to do that. Being considered a spammer is very bad for business, and you can be blacklisted from certain websites.
Remember, as you develop email marketing campaigns, you are working towards building a solid reputation. Don’t cut any corners, target the wrong customers or use any misleading tactics. The reputation of your dealership rests on every contact with your customers, even by email.
On the subscription form for your mailing list, inform potential customers of what kinds of messages you plan to send. Provide them with information about exactly what their emails will contain, and how often you will send them. That way, your subscribers will be well aware of the content they will receive, and the frequency.
Create a sales list that is extremely targeted to groups of people. The best way to do this is to get your best clientele to help add their friends and contacts to your company’s mailing list. If your list is exclusive, it will seem more professional and command more respect.
Send a nice note on your subscribers’ birthdays. Include a field for customers to opt in so they can receive a birthday wish. Consider including a discount or coupon with birthday greetings to help your customers feel valued and special.
If your company already has a certain brand associated with it, be sure the emails utilize that branding. Use the identical color scheme already in play, and include your company logo with each and every message you send out. If your prior business and marketing efforts have built you a trustworthy reputation, feel free to make use of it by tying your new email to your recognizable brand.
Use Alt tags if your emails contain images. The text in these tags will replace the images that fail to load, or are prevented from loading by the email client. Make sure that the tags contain information relevant to the image so the customer knows what the image is of. Apply these to your links, as well.
Take advantage of holiday spending to develop promotions during these peak retail times. Plan for these opportunities well in advance. Develop email campaigns that center around important holidays like Easter and Christmas. You can also add extra marketing campaigns during slow periods of the year to boost sales.
Always ask explicit permission before you send email to anyone. If you’re like most people, you get penny stock and mortgage emails daily, and block them with a spam filter. Sending email without permission can be detrimental to your dealership. Start off with a good relationship by only sending out email that your customers have requested.
Ask for permission before you email potential customers. If you email uninterested individuals, you may receive spam complaints. Also, a lot of people will not want to get your emails and it may even prevent them from getting them. You might even be penalized by your providers if you are labelled as a spammer.
Know what your competition is doing with their own email marketing campaigns. Obtain an email address specifically for this purpose, and sign up for their lists, using it. You can keep your campaign a step ahead of theirs by knowing what their strategies and promotions look like. Try to see what is missing in their campaigns and develop it in your own. Offer promotions based off of what they are doing.
Using good email protocol with your marketing techniques will help you make more sales. If you don’t treat your customers well, they will quickly opt out of receiving emails from your dealership. If you want happy, satisfied customers who look forward to receiving emails from you, take note of the advice provided here.
Easy Email Marketing Ideas That Are Proven To Work
In order to get the most out of your email marketing campaigns, you need to know how to construct the message you are sending. If there are issues with the email content, people will not want to read it, and then it becomes a waste. Continue on to the article below for some helpful tips on how to create a winning email marketing message.
Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won’t be accused of sending out spam.
If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.
While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
Try following up an email to your customers with a notice that tells them not to procrastinate. Insert a suggestion that tells them to purchase now onto the reply. The ending could tell them not to miss this incredible opportunity by waiting. Instead, they should act now to reap the full benefits.
Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.
Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts.
Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
In general, don’t send important email marketing messages near holiday time frames. People do not have time to check their emails as much since they are away from work and have limited access to their computers. This is not a hard rule and some holidays will require communications. These could include Black Friday emails or emails related to other specific events.
Use tools to measure the success of your email marketing campaign. You should learn all you can about how many times your emails are read, if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.
Do not restrict yourself just to email marketing. As you identify your core clientele that trusts you, see if you can get phone numbers and physical addresses. Build on your relationships by expanding your communications with your loyal core base by contacting them through these mediums as well as email.
You can change the format slightly to make your emails more personal on occasions. For example, use plain text if you usually use HTML and vice versa. This can help your customers relate to you and your products.
To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results.
When following up with customers, try following up with a sale schedule. Include a link in order for them to view this schedule. The end of the email could inform them that they can get all the specifics on this sale schedule by clicking on the link that was provided to them.
Sales
Strategically plan when your emails will go out. People do not like getting emails at inconvenient times, especially if it’s something that they have to act on quickly. Be considerate by making your offers convenient and easy for people to take advantage of, and you will have more sales than you otherwise would.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.
As you are now aware, it is very important that the content in your email marketing message be on point. If the message is unclear, you will end up with frustrated recipients who will not want to open your emails in the future. Apply the tips from this article so you can be sure you are sending out a proper email marketing communication.
Getting Started With Email Marketing: Tips For Success
Email marketing has so many attractive features that make it a great way to reach customers and to bring them to your business. Email marketing can be inexpensive, lucrative and can even help the environment by saving paper. Whatever your reason for choosing email marketing, you will find useful information about it in the article below.
You, or someone else, should proofread your email before you send it to customers. Ensure that it is free from typographical and grammatical errors. You should also make certain that the message flows easily. By checking these three issues are addressed, your email marketing will have a professional appearance.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.
Do what you can to make your email go into your customers’ inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they’re no longer interested.
When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.
Test sending your email marketing on different days of the week and at various times during the day. You’ll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important email marketing campaigns to be released during those windows.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
In all your emails, you need to use a call for action. You have to tell your customers exactly what you want them to do. Include obvious links with instructions on how your readers should proceed once they get to your site. You can use these sections in the top part and bottom part of your messages.
Do not send too much information in one email. Customers will get frustrated and overwhelmed if there is an overabundance of information in a single email. Instead, put a sufficient amount of information in a series of emails and be sure that each one contains a few paragraphs. This will keep their attention.
Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.
You might need to try following up to your customers with an alert on a price increase. The email could include a link that says to act now in order to avoid this increase. The ending of the message could convince them to click on the link in order to understand all the details.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
Sales
To get the most of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.
People will appreciate you valuing their time and sending out interesting emails. Don’t abuse their confidence or insult their intelligence by sending them blatant sales petitions. Always add something of value like a tip regarding your service, a suggested use for your product, or a special free offer in each message you send out.
To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results.
No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the article above to help you design an email marketing plan that works for you and your business.
The Role of Email within a Digital Marketing Strategy
Email Marketing can play a vital role in your overall marketing strategy.
At its core, Email Marketing allows you to target different segments of your audience on a 1-to-1 basis, with carefully tailored and personalized messaging.
Until more ephemeral media, such as Social newsfeed where content is only visible for short periods,
Emails exist in recipients’ inboxes until they take an action on it; hopefully, by reading it, click the link(s) within the email, and proceeding to your chosen website or webpage.
Key differentiators/advantages of Email as a marketing channel are:
- Emails directly communicate with audiences on a 1-2-1 basis
- Emails are permanent until acted upon, and so they can be used to amplify and prolong social media & website content
- Email campaigns can target various audiences, effectively & efficiently, with personalised messaging
- Analytical data on Email performance can be used across all marketing efforts
When developing an Email Marketing Strategy, it is important to spend a good amount of time giving careful thought and consideration to 3 crucial areas:
- Your Audience(s) – who are they, and what do they want to know?
- Your Goals – what do you want from your audience(s)? what would benefit your business
- Your Email Content – what content tells your audience what they want to know, and sets them on a journey towards completing one (or more) of your goals
The keys to success in Email Marketing are similar to those of most other online marketing mediums. It is vital to understand 1) who you are trying to reach and their needs, 2) how you want them to interact with your business, and 3) what content will both meet their needs whilst encouraging your desired interactions.
Automotive Email Tracking
What type of results do you get from email marketing tracking?
Perhaps you want to measure the number of clicks made on a particular email advertisement, or you want to track the number of emails that are opened in your inbox? You can choose the appropriate email marketing metrics based on the results you are looking for. This article covers basic ways to use email marketing tracking to maximize results. Let’s look at each:
Sending emails with attachments.
You can find many different types of email marketing tracking, but it really depends on the amount of space you have available in your email client to record all of your email messages. Whether you want to automatically create email reminders or create a time based email campaign, attaching a recording device such as a recorder will help you to record what happens with your messages.
Tracking the bounce rate.
The more people who leave your site without ever having viewed your website or purchased anything, the lower your chance of generating repeat traffic. You can track the bounce rate to see how many of these people are simply “missed” messages from your email campaign.
Tracking the click rate.
You can find different types of email-tracking systems. Some are designed to track how many times a person clicks on an advertisement. Others are built to measure the number of times the recipient actually opens a message in an email.
Tracking the sales conversion.
In order to truly maximize your profits, you need to see how effective your emails are in converting customers into buyers. To do this, you need to look at the sales conversion rate from every email sent to the recipient’s list.
Sending multiple email messages to the same address.
There are some email marketers who think that if you send them two emails with one subject line, one of them will open, the second will never open, so they will not send anymore emails.
However, it does pay to find email tracking systems that have a system in place to automatically send out new messages in the event that only a single one email is opened. That way, you won’t have to manually check to see whether there was an open email or not.
Follow-up messages.
This is something that some companies send with email marketing campaigns. If someone clicks on an ad, you may want to follow-up with them with follow-up messages, such as asking if they want more information about what you have to say.
Email marketing tracking systems often have the option to set a limit on the number of follow-up messages, you will need to send to a particular list each month. By using this feature, you can get a better sense of the effectiveness of the messages that you send.
Email marketing tracking systems also offer features that can be useful to companies. For example, some allow you to see what is the response rate on an email campaign, or look at how many people you need to contact in order to actually convert those who have joined your list.
The ability to send automatic responses. When you are sending emails to people, you need to make sure that you are sending clear, concise messages to ensure that they receive all the information that you have to.
There are some email marketing tracking systems that can help you automate this process, and also let you easily customize the messages that you send to the recipients. You can also include a form with the message in order to capture their email address.
It can take a little bit of time to set up, but when you use one of these tracking systems, you will be amazed by the results. You will learn a lot more about the effectiveness of your emails and be able to create better emails for your next campaign. It is also very easy to get started with email marketing tracking.
