Google has announced that it’s renaming Google My Business to Google Business Profile, amid a number of additional developments within the local business management tool. Did you know that you can now track phone calls that come from clicks on the “Call” button? Includes the number of calls that came in, the ones that were missed, and the actual phone number of the call (if available). Turn it on and track calls in a quick and easy way from people that view your dealership’s Google listing!
A dealership customer has taken time out of their day to say something nice about your service or sales process. It’s therefore only common courtesy to respond to them, or at the very least to thank them for their time to do the review. People like being noticed and appreciated and there’s a good chance you could end up promoting further engagement with that customer following a response.
Remember, if they’ve left a positive review they already like you and your product. Engaging further with them will only strengthen the relationship with them and could prompt them to share more reviews of you in the future as well.
By responding to positive reviews you’re telling search engines that you’re a dealership that likes to engage with its customers, and those that engage tend to provide better customer service overall.
Try to make your dealership available to review on as many platforms as possible and definitely allow reviews via Google. The search engine giant will always prioritize reviews submitted via it’s own platform and the more reviews that have responses the better.
I have put together some responses that I use with clients when managing their Google My Business – a free download to help you engage and respond to your own dealership reviews!
Positive Review Responses
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Higher Page Ranking
The internet is massive and each corner is prepared with traps, tricks, and tips that can either help you succeed or bring you down. The information offered here is meant to help you create the most productive search engine optimization strategy you can build and then, expand it into an empire of your liking.
Be smart with where you place the keywords in your site. Makes sure to place them in aspects of your sites such as titles, URLs, content, image names, etc. Think about what terms your visitors would use to find your content and what they’d expect to see when they arrived.
Diversify when getting traffic. Seek traffic through a number of methods so that you aren’t relying exclusively on search engines to get people to your site. This way, you ‘don’t put all your eggs in one basket,’ and won’t be bothered by a momentary slip in search engine rankings.
Make sure your keywords are both relevant and specific to site content. A tag containing a more generic keyword phrase (i.e.: Classic Rock Music) will face very heavy competition in the SERP, where as something more specific (i.e.: Rolling Stones Music) will likely get your higher up the list. A higher ranking is one way to increase traffic to your site.
Build contextual links throughout your website. Interlinking your website’s internal pages gives Google and other search engines clues to what your pages are about and helps guarantee that your internal pages share in higher rankings. To make this easier, many modern content management systems offer plug-ins that detect contextual link opportunities and automatically build them.
Do not title any of your pages with general information. Even your welcome page should be titled with something relevant to your website. Doing this will allow a search engine to direct someone to your page without difficulty. It also lets the customer know that this is, indeed, the page they were looking for.
Never fluff it up. No one likes off-topic tangents or irrelevant information- not readers, search engines, or article directories. Even if your article may end up shorter than you intended, do not add extra information that does not belong there. Get to the point and keep it there to draw the most attention.
To optimize your search engine rankings, never publish the same article in more than two locations on your site. Search engines ding your ranking for duplicate content, so it is best to avoid repetition whenever possible. Use one article URL for the best results, as using multiple links for the same content weakens the power of the content for SEO purposes.
To optimize traffic from a search engine they must program it to recognize multiple word meanings and how to identify which meaning an individual is using based of the other words it is paired with. By having ones search engine do this it will produce more relevant results for the users.
Making use of HTML header tags can help optimize a page’s search engine ranking. While the lower levels of header tags are unrestricted, a page can only have one header assigned to the top (H1) level. This is typically reserved for the page’s title. Including multiple H1 tags will break a page’s HTML and render other SEO efforts pointless.
Put more content on pages than only links. Blend them in with the other content on your page. Link pages are not appreciated by readers or search engines. Pages created with attention given to the formatting, and with the inclusion of text, will make the page look more professional and will give search engines context for better ranking.
Search engine optimization is a great way to get your blogging abilities heard. Your content will be linked by some of the best, which will generate a highly targeted audience to you. Once you have some search engine recognition you will see targeted spiders on your site to help.
If you’re going to buy a text link, DON’T point it at your website! Instead, point it at your video on YouTube or any other web 2.0 site that you have in that particular niche and then have people link to your site from there. With the link pointing at a domain other than your own, you won’t be penalized by Google’s algorithms.
You should do your best to make it very simple for all the visitors to your site to add it to their social bookmarks. These types of links are one of the kinds that are valued most by many of the different searches engines that are available.
Your anchor text, also known as a hyperlink, should be infused with highly relevant content and valuable keywords. Optimizing your site requires you to omit generic hyperlink text like “Read More” or “Click Here”. These phrases do your site no favors in search results ranking. Using keywords improves your site’s on-page link integrity.
Look for ways to obtain the most competitive keywords. You can do this with a main page that has a considerable number of internal links. This can also be achieved by including two or more pages that share themed content, which then will increase the ranking factor of both pages.
Future of SEO
SEO will not be leaving the scene anytime soon and if anyone plans on running a successful website, they will have to master the in’s and out’s, or hire someone who can. Following this advice is a good way to get started and get the ball rolling to create a more known and profitable business. Even if your site isn’t aimed at bringing in a monetary value as of yet, it will still need the exposure of SEO, in order to hit an audience and become known.
With the aim of increasing website traffic, retailers want to be visible when local customers search online for terms relevant to their business. SEO, simply put, is increasing the number of unpaid search results on their site. As the Internet becomes increasingly crowded and competition intensifies in the online automotive sector, it is more imperative than ever for dealers to use search engine optimization tools such as Google Search Engine Optimization (SEO). [Sources: 7]
When companies use SEO for the automotive industry, it means they are serious about getting more customers than their competitors, and that is the best way to do it. SEO is a long-term marketing tactic that increases its effectiveness over time and contributes to the sale of your brand and vehicles. [Sources: 6, 7]
If you just add generic keywords to your site, like car dealers, you will probably never crack the top 100. But if you also add keywords that focus on your location and inventory, you can start ranking higher for people looking locally, which will lead to more targeted traffic over time. [Sources: 6]
One of the ways SEO helps you address more specific traffic is with long-tail keywords that are extremely specific. Google has recently updated its SEO Starter Guide, which is a great resource to help you get the most out of your business. Using Google’s guide and the tips provided here will help merchants not only improve SEO quality, but also increase the number of visitors to their site and their inventory. [Sources: 1, 6]
While these tips work well for car dealerships, any company serving a local area can implement them. By using SEO tools at your fingertips and using them effectively, you can increase your chances of being the first place car buyers turn when they prepare to buy. Instead of sticking to outdated marketing tactics that are slowly depleting, local automotive SEO strategies can help push your ad efforts into the future. [Sources: 1, 3]
With the reach that retailers have in their designated market area (DMA), websites need to be well ranked to stand out from the competition. More than 80% of all new car purchases in the US are made online, according to the National Automobile Dealers Association. [Sources: 3]
The goal is to design and maintain your website in a way that allows you to rank high in Google search results. The higher you rank, the higher your business is ranked on Google, which leads to more conversions. Consumers trust you and customers rely on your organic search results and use your search engine. In fact, there is a strong correlation between organic results and higher conversion rates for your brand. [Sources: 3, 4]
In local search, it is crucial for merchants to be high on search engine results, not only for local traffic but also for national traffic. [Sources: 4]
While the first spot of the SERP received 53% of its organic traffic, 75% of users made it to the first page. [Sources: 4]
Since you know that SEO is a long game, optimizing your search engine is essential, if you want your dealer’s website to be found organically on the search results map, you need to offer real value to your car buyers. One of the most important aspects of a successful SEO campaign, and one that delivers real results, is to build trust and strengthen the authority of your website over your customers and search engines. [Sources: 0]
If you are new to search engine optimization or looking for an introduction to SEO, we will start there. However, to effectively benefit from SEO, You need to think about which tactics will deliver the highest ROI. Black Hat SEO tactics that are not targeted at legitimate users and audiences and are more focused on search engines will penalize you by Google and probably result in your organization being removed from search results. This is also fully in line with the rules and regulations of the search engines. [Sources: 0, 5]
Check out the ten tips below and see how you can integrate them into your overall business plan and SEO strategy. [Sources: 5]
Auto Dealer SEO targets people who are already looking for the product or service they offer, which means that your SEO traffic is highly targeted. These types of keywords are searched less, meaning that people are more likely to search for them and convert. Write searches that might be good to create content, such as “car dealer car dealer” or “car dealer.” [Sources: 5, 6]
If you rank higher, you will be considered a leader in your industry and know that you have useful information that your users can learn from, which is why SEO uses “car dealers” for car dealers. Car dealers are naturally looking for such leads, so studies suggest, so make sure people are looking for a car dealer. Search for high-value dealer sites, such as location-based, and make them available to people looking for “car dealers.” [Sources: 2, 6]
Automotive SEO Tips
Does your dealership website not have the traffic you expect? It’s possible that your website lacks search engine optimization, which refers to a collection of strategies to improve your dealership visibility on web searches for words related to your vehicle makes, models, and service.
The best automotive websites out there grow organically in popularity, in the sense that their recognition is grass-roots and not necessarily always purchased through pay per click like Google. You can find out how you can also work to grow your site organically by implementing some great search engine optimization tips (SEO).
Search Engine Results
You will need to make your automotive website pop up in the Google search results. Build a really solid website and use search engine optimization to have it discovered. If other local dealerships in your market haven’t done as well, you will stand out like a shining star from the crowd.
Treating your Automotive SEO efforts like homework is a great way to achieve in the highly competitive field of automotive digital marketing. This means you should be approaching the trafficking of your site like the completion of an educational term paper. You need to do your keyword research, build a synopsis, bullet the important points, and run down the dealership checklist to refine the process.
Try several different keywords when you are working to rank higher in all search engines. Search engines will “read” the metatags and help you appear in a wider variety of searches that are conducted.
Monitor Traffic Results
One sure way to increase traffic to your dealership website is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your dealership. Use those search words as subjects for your next few blog post content, as they represent trending topics with proven interest to your visitors.
Search engines track the average visit length to websites and use that information as part of the ranking algorithm. Abundant useful content is the key to keeping visitors on your website longer, which results in a higher page rank and more new and repeat visitors to your website.
Local Business Directories
Take advantage of free local business directories and related sites. Enter your dealership’s information into any or all of the free local business directories out there – locally is best but national ones will be helpful as well. This will make your website slightly easier to be stumbled upon during web searches by potential customers.
Google My Business
Claim your Google My Business location to maximize search engine optimization! That is for websites that are designed to map out locations for dealerships with a local presence. Search engines will bring up sites local to a customer’s IP address when they are searching for a physical dealership location. By claiming your site on these pages you can control your brand and make customers more likely to visit your website and ultimately your physical dealership location.
Content is Key
Keep your website content fresh. While having lots of content is essential, it has to be current and up to date. The search engines track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change on the site, whether it’s a new article or automotive blog post, will help to boost your rank.
Search engines like Google and Bing are constantly evolving in terms of how they find information on the web. Consequently, you will have to change your dealership site and pages to correspond with the changes that are occurring in search engine technology if you want to stay on the cutting edge of Search Engine Optimization for your dealership.
Patience is Important
When it comes to search engine optimization, you also need to be patient. Dealers are not going to see immediate jumps in traffic simply because they worked on optimizing their site yesterday. It can take several months to see a significant result from your search engine optimization process as it is being conducted. Especially if you are a new dealership, or have recently started updating the website.
You might work hard changing things around and not see an instant reward with those adjustments. Don’t get discouraged during the process. Just keep at it and you will eventually see the results of growing traffic to your website.
Check out the Competition
Grab any information your competitors give you and use it to your advantage as well. Sometimes, competing dealership websites will give you exact information about their targeted keywords objectives. There are some common ways to find this information out. One is to look in the META tag of the dealership’s homepage. Additionally, on some pages with articles and blogs, some or all of the keywords will be in bold. Spend some time reviewing competition sites and if they are doing well in their strategy monitor closely but if they aren’t doing a lot it should be easier to grow your own exposure in search results.
Linking to Lists
Linking to lists is very popular for dealership websites and can help your search engine optimization. You can find a lot of articles that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well – written content with relevant content composed as lists with numbers, not bullets, such as “10 ways to buy a new SUV for your family.”
Keywords on the Website
Place your keywords in unexpected places on your web site. Obviously, you are using pictures, advertisements, graphics, or other forms of media where the coding is unseen, include your keywords in there somewhere – like in the alt tags for images. Doing this gives you an upper hand because you are not bombarding your readers with it, but it is still seen by search engines like Google.
You may also wish to include the keywords within the title of site pages. Your title is your websites first handshake with the various search engines, so make it very relevant and friendly. By having a more generic word in the title, searchers who aren’t aware of your company’s name will still visit your website to find the vehicles or services they are looking for.
Inbound Link Strategy
Set up a strategy for getting inbound links to your website from relevant, highly-ranked websites. Of course, everyone’s goal is to find a way for Wikipedia, the most highly ranked site of all, to send us its link juice. Your goal should be to find other websites who’s topic matches your dealership to provide you with their Page Rank boosting links.
Build a great series of appropriate backlinks on your automotive site. Have your keyword phrases be in the all titles of those links for sure. Make sure that these links are related to your own content, otherwise, they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas and other web sites to visit your site.
Building a steady volume of backlinks is critical to all internet marketers, but it is important to know that all backlinks to your site are not equal. Google assigns page rank scores to all websites as part of its ranking process algorithm. Your goal should be to attract backlinks from websites that have a page rank that is at least equal to your own, but preferably higher obviously. Higher page rank signifies higher status in the eyes of the search engine results and the fact they are linking back to you, can raise your own status in search rankings. Which leads to more traffic and in turn more leads – with sales generated.
Make it a Daily Routine
A great way to improve search engine optimization is to work on it as part of your daily routine, in the same way, you would check your emails. This is because SEO techniques are not static, as search engines evolve continually and rapidly, and what worked yesterday might not work today or tomorrow moving forward.
Focus on Images Too
When looking to ramp up the dealership profile, don’t forget that image names count in search results – quite heavily, in fact. Be sure to give the names of the images that searchers will easily find. If you’re writing about a particular vehicle model, be sure to include keywords for that product in the image name itself, so that the image will pop up in a Google image search result.
Blogging and Content
Add a blog to your website in order to maintain the freshness of your dealership content and to target specific long-tail keywords, both of which will increase your page rank within Google. You can also place links to and from blog posts on other areas of your site to refresh the content on pages that are not typically updated – like the manufacturer content that is provided automatically.
Writing unique content is an overlooked SEO strategy. The Internet is filled with free information on many websites. The best way for your content to get attention is by using information that is either very specific on a vehicle for example or not widely published. This will give your site a competitive edge over those using stale and widely published information that is on every other dealership site.
Knowing which search engines and keywords are used by a target audience is very important when utilizing search engine optimization.
Highlight Industry News
To get an immediate increase in traffic pay attention to the industry and manufacturer news. If you cover a soon to be searched topic (or new vehicle model) before other sites do, most search engine algorithms will place your link at the top. To get the latest scoops you can follow people relevant to the industry on Twitter and set up notifications from Google to get emails when something relevant shows up about the new model being launched.
Get involved in social media heavily. Posting links to your website content on some of these sites can get you multiple responses that can add to your audience base. It’s a great way to draw in new leads and customers!
You should always monitor the ranking of your page using programs such as the Google Console and Analytics. You should also always know what location the people visiting your website are from. Check this information on a consistent basis so that you can alter your targeting strategies if required at all. Once a month is suggested for a dealership – let experts regularly oversee, monitor but don’t obsess over it every day.
Improve Dealership Traffic
Search Engine Optimization is not a big mystery, and there is nothing unethical about conducting it. Every dealership owner who wants to increase his or her website’s traffic (i.e., every automotive dealer owner) should be willing to take steps to improve search engine rankings.
Using the tips we went over here will help increase the popularity of your website over time.
If you want to increase the traffic to your dealership website by making it more visible on search engines, remember these tips and you will have more visitors, leads, and ultimately sales!
If you have a blog or another website that profits from site traffic, then search engine optimization is a great way to increase visitors. Applications like Google AdSense can pay you every time someone visits your site. Read this article for more tips on how to use search engine optimization.
Search engine optimization is a useful tool for businesses new to the internet market. While Google and other search engines may seem complex, their algorithms are very similar. Companies such as Google utilize bots that prowl the internet for specific content. If your website has the content it is seeking, your page will be listed higher among search results. In other words, search engine optimization pays for itself in publicity.
You may be looking to optimize your site to cover every contingency, but you would do better to focus on a smaller, manageable number of keywords, and claim the top search spots, then to overextend yourself and try to conquer too much search territory. Pick five to ten keywords, do your homework, and then optimize your pages with that focused set of words in mind.
Using keywords for search engine optimization is crucial to successful search engine results. The best placement of keywords are at the top of your web page include in the title and headline. Also include keywords in specific headlines and within the paragraphs themselves, preferably in the first and last paragraph.
When you are trying to increase traffic you should avoid any kind of flash. Flash might look good on a website, but it does nothing to increase your search optimization. The problem with this is that you cannot link a single page when using flash so try to stay away from it.
For the best results in search engine optimization, be sure to use only the highest quality of content. It doesn’t matter how many great keywords you have in an article if the article is dull, trite, or simply badly written. Search engine bots are not going to buy your product or service, people are. If your article can’t impress people your search engine rankings won’t matter.
Linking to lists is very popular for website owners and bloggers and can help your search engine optimization. You can find a lot of articles on the internet that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well- written articles with relevant content composed as lists with numbers, not bullets, such as “10 ways to buy a new car.”
Make it easy for visitors to understand and use the website. Do not bog them down with Internet marketing lingo. Instead, create a simple website that highlights what you are trying to market. Links should be easily accessible and important information should be prominently located. Guide them through the process of exploring your website.
Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.
When building your web presence, don’t forget to add your website to the niche link directories. Whatever product you sell, from knitwear to financial services, there’s bound to be a specialized website that caters to people interested in that type of business, so look for those sites and get your links listed. That will, of course, help boost your search engine rankings and bring in more traffic.
Make the most of your affiliate marketing business by familiarizing yourself with SEO techniques. In order to achieve success, you have to make it easy for potential customers to find your website. Take the time to learn about anchor text, external linking, social bookmarking, article exchanges and other effective SEO methods.
When designing and coding your site map, you must be certain that it ties in to your main page’s URL. Search engines will use the information linked with the site map to select the one page from your domain that is considered to be the best total representation of your entire site. That single page is the one which will be used in search results.
All the SEO in the world won’t help you if your website host is unreliable! Before you choose a host, check their reviews to ensure they’re stable and easy to work with. A website that is down is one that is NOT making money. Also make sure they have good customer service. You never know what issue might come up that you’ll need help with!
Remember to be patient when it comes to search engine optimization. You might work hard changing things around and not see an instant reward from it. Don’t get discouraged. Just keep at it and you will eventually see some results. Remember it just takes time for your blog or site to grow.
A very shallow directory structure can easily improve your site’s ranking on the results pages of major search engines. A shallow directory structure is one that contains only the bare minimum number of sub-folders. Sub-folders decrease the site’s efficiency and make it more difficult to search engine spiders to accurately assess your site’s relevancy score.
To help with search engine optimization you will want to make sure you site is also mobile friendly. In today’s world so many people surf the web from their phone and it would be a huge mistake to ignore that. You want to make it easy for them to see your site on their phones.
Search engine optimization involves making your website more accessible and visible when people use sites like Yahoo! or Google. If you want to increase site traffic, using common keywords is a way to have your site appear on the first page in a list. Remember these tips to use search engine optimization to your benefit.
In recent years, voice search has been dominating the automotive search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all website sessions will be conducted without a screen by 2020. Speech recognition in our devices has also become extremely complex and precise. Although voice search has been around for some time and is not a completely brand new concept, we’ve experienced a technological breakthrough in recent years with the introduction of voice assistants such as Amazon’s Alexa, Google Assistant, and Siri.
As a result, a majority of devices are now optimized for voice search. What does this mean for brands and businesses? It is predicted that half of all online searches will be made through voice search by 2020. It’s now time for businesses to optimize their interfaces, platforms, and websites to keep up with the evolving landscape of voice search.
How to Optimize for Voice Search
Here is how voice search will change the digital marketing landscape and what you can do to prepare for it:
Google Voice Search Will Prioritize Featured Snippets
When you ask a voice assistant a question, they will read the featured snippet of your search query. If you’re not too familiar with featured snippets, they are search results that are featured at the top of Google’s organic results on SERPs (Search Engine Results Pages). It’s important to understand why you need to start caring about On-SERP SEO so that you can begin effectively optimizing your content to attain a featured snippet on Google’s search engine results page. Businesses need to start accounting for a voice strategy and optimize their content for voice search.
Tips to organize your content for SERPs using Voice Search SEO
- Create content to answer specific questions
- Organize your content in a question and answer format
- Make sure to create high-quality content
- Looking to the future, featured snippets will be more valued and there will only be more competition to win a spot at the top of search engines.
Semantics of Search Will Change
When users search by voice, they often use a more conversational tone. While users may be typing “Brooklyn weather” when conducting a text search, they may ask “What is the weather in Brooklyn?” instead when conducting a voice search. More often than not, users are more likely to phrase queries as a question. Since voice searches are more conversational and natural in nature, it will prioritize the semantics of search queries. As a result, this will affect the digital marketing landscape and marketers will need to reevaluate the keywords used in their content and overall marketing strategy.
Instead of using short keywords in your SEO strategy, make use of long-tail keywords and direct answers to users’ most common questions. It’s time to start paying attention to how your consumers talk. Brands and businesses will need to take into account the tone, word choice, and phrasing used in voice search in this voice search revolution. Reevaluating your content’s keywords to adapt to voice search will help your website rank higher on search engines or earn featured snippets.
Voice Search Will Grow the Mobile-Friendly Environment
People are no longer only searching on their desktops. Hands-free capabilities that come along with mobile devices encourage users who are always on the go to utilize voice search. Whether you’re cooking or driving, voice search and mobile go hand in hand as a convenient tool for consumers’ everyday life.
With users always on the go, voice search is only going to continue to dominate the mobile environment.
Brands and businesses need to ensure that their websites and content are optimized for mobile. It’s time to adopt a mobile-first mindset. Set your business up for success and stay ahead of the game. Around 70% of consumers are more likely to purchase from a business with a mobile-friendly website. From a marketer’s standpoint, it is your responsibility to make sure that your business’ interfaces, websites, and platforms are all optimized for mobile.
Key considerations to become more mobile-friendly
- Improve your webpages’ loading times
- Incorporate vertical content and use larger text
- Redesign pop-ups for mobile devices
- Resize buttons and CTAs (Call to Actions) for mobile
- Make information easier for people to find
- It’s time to think with a mobile-first mindset if you want to set yourself up for success in this changing landscape. Work with your teams to develop mobile-friendly interfaces to stay ahead of the game.
Google Voice Search Will Place a Larger Emphasis on Local SEO
Many people who are using voice search use it to search up local things in their area. Where is the closest gas station near me? Top 10 Italian restaurants me? Nearly 22% of voice search queries are seeking location-based content. Local businesses, retailers, and boutiques should take advantage of this opportunity to build a local voice search SEO strategy. A local voice search SEO strategy can ultimately help drive traffic to your website and boost sales. Not considering local SEO is just another missed opportunity.
Tips to improve your local SEO
- Create, update, and optimize your Google My Business Account
- Gather positive reviews from customers
- Incorporate local keywords in your content
- Use location pages or create a location-specific “About Us” page
- Keep in mind the key considerations in today’s evolving search landscape.
- Optimizing your content for voice search is definitely one of the content marketing ideas to try in 2020. Seek out voice search optimization services and solutions and work to build out an effective voice search strategy that will help build your brand in the long-term.
Top Automotive SEO Tips!
Recognize the importance of web traffic
Automotive SEO or Search Engine Optimization is one of the techniques to use in order to achieve more volume of traffic to your dealership site. Without a good number of people visiting the dealership site, you won’t be able to expose your site as many potential customers. Thus, you need to recognize the importance of internet traffic, so that you would be able to take the necessary steps in SEO and attain it.
Choose your domain name carefully
It is very important that the domain name of your site is related to your dealership. In fact, it is best if the title of the site is the same as its domain name, so that people can easily recall it and visit it again and again. With that, you should spend some time in coming up with the possible domain names, and search for them to see if other dealers are using the domain.
Establish the main keyword of your site
One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your dealership site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name.
Use keyword tools
Using a tool in order to determine the keywords of your dealership would go a long way, as far as using automotive SEO as one of the techniques to gain more website traffic is concerned. There are lots of keywords tools that you can take advantage of today. Whatever type of tool you want to make use of, make sure that it is effective, so that you won’t be wasting your time on it. This will help ensure that you are targeting relevant content for your dealer web site.
Domain names with hyphens
In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. So unless totally required do your best to not have a hyphen in the domain name.
Take advantage of domain name suggestion tools
There are lots of domain name suggestion tools available on the internet these days. All you got to do to find them is to make use of your search engine. To make use of such an online tool, all one has to do is to enter the keywords that are related to your site’s topic. By using this tool, you would be able to have a good number of domain names to choose from.
Your website’s content
To have more people visiting your dealership site on a regular basis, then you need to establish a very high-quality content for it. If you can make it exclusive, then that would be better. Therefore, you need to start writing blog posts for your dealer site today. Write the articles with the use of valuable information, so that people would be able to appreciate it. There are lots of ideas for dealers – models, used, service and relevant local content.
Come up with a memorable domain name
When it comes to choosing your dealer site’s domain name, you need to make it as memorable as you can. To make that a possibility, then you have to have a domain name that is catchy and short. When it is able to catch the attention of people, and it is short, then they would not encounter difficulties in trying to remember it.
Add more content to your site
You have to keep in mind that in order to have people purchase or generate leads with your models and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated regular automotive content.
Don’t forget the keywords in your image file
When you upload images on your dealer website, which are related to your products and services, do not forget to establish keywords for it as well. Some people are easily attracted to certain images. Therefore, if you optimize your images with important keywords, then more people would be able to find your dealer web site.
Pinpoint your top competitors
Knowing your top competitors is one of the best things to do in order to get ahead of them, or at least be at par with their performance. To attain that, you need to do your research about them first. Identify them, and try to check the strategies that they are making use of. See if such techniques can also be applied to your dealership site so that you can take advantage of them if possible.
Make the most out of your tags
To ensure that your dealer site would benefit from your tags or title tags, you should use target keywords in it. Aside from that, you can also mention the services to in your title tag, if you cover a specific area. Moreover, you should also make use of the most valuable keywords at the beginning of your title tag.
Determine your best keywords
Do your research in order to determine the keywords you are using that pull the most traffic. This will give you more edge over your automotive competitors in terms of attracting more potential customers to your website. Once you identify the best keywords, optimize your site with it, as well as your articles, so that you can maximize the benefits you can derive from it.
Determine if your dealer site is crawlable by various search engines
In order for people to find your site when they search for information related to it, your web site should be crawlable by all search engines (Google, Bing, Yahoo, etc). To achieve this, you need to research how to get it done. Aside from that, make sure that certain files you have on it does not block your site from being indexed.
Establishing titles for your site’s pages
First and foremost, you should make sure that each page on your dealer site is provided with a title. On top of that, the titles should be short and catchy, so that they are more captivating. In addition, you should make sure that the titles on each of your site’s pages are unique.
When writing blog posts for the dealership website, you should make use of synonyms for it, especially when it comes to the keywords or keyword phrases. When you use synonyms, it would make the flow of the article more natural. On top of that, it also makes the blog posts more interesting and pleasant to read for your potential customers.
The importance of topping the SERP
Search Engines Results Page or SERP refers simply to the results that one would see when he makes a quick search about a certain keyword phrase. You want to make sure that your site ranks good in SERP. This is because, if it does, then people would be able to see it easier and faster when completing their search.
Take advantage of organic traffic
Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Organic traffic can be obtained if you are able to take the right steps in applying SEO. Aside from that, you can also achieve it if your site has good content. Thus, focus on this technique, since it can make your site gain more traffic through search engines.
Having a site that provides easy navigation
Establishing a dealership site that one can easily navigate does not only benefit people that would be visiting it. It can also benefit you, as the website owner, since it can actually make your site gain more traffic. The easier it is for humans to navigate, the easier it is as well for search engines to index and explores the site.
Generating site maps
Having a site map for your web page is very important for all dealer sites. Aside from helping people conveniently navigating through it, it can also make it easier for search engines to index it. Generate your site map with the use of an automatic tool, so that you can also update it easily.
Become more familiar of On Page SEO
On-Page SEO simply refers to the things that you can do, in order to optimize your dealer site for Search Engine Optimization. Since it is “On Page”, it means the techniques you can apply directly to your site, in order to improve its performance. This usually is easier to do, compared to the Off Page SEO, which involves blogging, back-linking, and social marketing.
Minimize broken links
Broken links are not good to have on your web site, since they can cause missing images, and such. Keep in mind that not only people dislike them, but also various search engines. Therefore, if your site has lots of it, then it may not rank as well in them. To avoid this, make use of link-checker sites or tools so that you would know whether your site has them.
Visit web pages of your competitors
To find out why dealer competitors are beating you in the game, try to enter certain keywords on the search engine, and visit the first website that appears on the results pages. This will likely be a big focus on the Local SEO market.
When you visit the websites of your competitors that are topping the ranks, try to see what they are doing right. Try to learn as much as you can, so that you may be able to identify what aspects of your SEO techniques need improvement.
Visit your own website
Try to visit your own dealership site, as if you are just one of the people browsing through it. Review all the things that you could come across with. By visiting your site as another person, you would be able to see whether it provides a pleasant browsing experience or not. Aside from that, it also makes your browsing experience easier.
Learn more about Automotive SEO
Learning more about Automotive SEO is one of the most important things that you need to do prior to starting your online business. This can be done by thorough research about the subject, which you can do through the internet. Aside from that, you can also choose to hire an expert in it to become your mentor, or read web sites about it.
Your meta keywords section
Avoid using single keywords in your Meta keywords section. Instead, make use of phrases, if you want to expect better results from it. Aside from that, you should also do a thorough research about the best phrases to use, so that you won’t be wasting your time in it.
Make use of backlinks
Backlinks are simply links that lead people to your dealer site, which come from other sites. It is best to make use of one-way links, since such links would imply that your site is the important one. Choose the sites you would insert these backlinks on properly so that you would be able to gain more from them.
Take note of keyword density
The keyword density refers to the number of times you should make use of your keywords or keyword phrases in certain pages of your site. In most cases, the density should be within 3 to 7 percent only, so as not to overdo it. If you go beyond that percentages though search engines may penalize you by not showing your site on its result pages, which is why you should be careful in it
Use website analytics tools
It is very important to keep track of the number of people that visit your dealer website on a daily basis. To do this, you should make use of a website analytics tool for it. Some of these tools are for free, while others are not.
With such a tool, not only will you be made aware of the number of people that visit your site per day, but it can also provide you information about where such traffic came from, as well the keywords they used to find your site.
Making use of PPC or Pay Per Click
Pay Per Click (PPC) advertisement is something that is used by lots of online marketers these days. It should be noted though that the more people clicking your ads, the more money you will have to spend for them. Thus, make sure that your title and content for it would be catchy and not misleading.
Targeted traffic is more important than just traffic
Gaining more internet traffic is very important. However, it is best if your site obtains targeted local traffic, instead of just online traffic. This is because targeted traffic means that people visiting your web page are those that are really interested in the services and vehicles that you can offer to them.
Using hyperlinks is another SEO technique that you can use in order to have more people visiting your site. A hyperlink can help you, since you can insert or include your keywords into it. When you do that, a person who wants to visit your site can simply click on the keywords to get routed to it.
The first paragraph on your website
There are cases when search engines would base its results on the first paragraph of websites. In this case, you should also focus on making the first paragraph of your website as catchy as possible. Optimize it with your main keywords, so that it would rank better in search engines
Don’t forget the value of social networking
If you have not started making use of social networking for your SEO efforts, then it is best to start now. Starting early with social networking is always better than starting late. This is because reaping the benefits from social networking takes some time. Thus, you need to be patient in going about it, so that you would be able to enjoy the fruits of your labor soon.
Gaining success in your online marketing efforts through SEO may take some time. Thus, you should be persistent about it. Always strive to improve the content of your website. Aside from that, you should also continue doing all the necessary things to build traffic.
The SERP rankings
The SERP or Search Engine Results Page rankings are always fluid. In other words, since search engines base the SERP to different factors, any change in such factors may also create a change on the page rankings.
Therefore, you should also be flexible. In other words, you should try to use other sets of keywords from time to time, and add more content to your site.
Focus on one website first
In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Such changes can affect the trends, rankings, links, and many more. Thus, it is best to focus on one website first, since if you manage more websites, you may lose track on some of them.
Including your dealership address
Since you obviously have a physical dealership location, you want to establish a better web presence, then make sure to include your office’s local address on your site. Include it in the contact section of the web page. Aside from that, you can also apply it on the landing page of your web site pages.
Use long tailed keywords
These are simply more keywords in a keyword phrase. In other words, you would be using longer keyword phrases for your articles, as well as for your website’s content. Just make sure that the keywords within the phrase are significant to your site’s topic though, and they should not have much competition.
Think of ways to stand out from the rest of the pack
There are always certain ways that you can think about, which have not been used by other people yet. As long as you put your mind into it, you may be able to find an angle, or a new way of looking at something, which can help you gain more edge over your competitors. Keep on looking for it, so that you would be able to come up with a method or a strategy that you made on your own.
Add internal hyperlinks into your website
Internal hyperlinks are links that can lead a person to another section within your site, by simply clicking on them. Search engines see these links as important parts of the site, which can become a factor when it comes to the rankings. If you have not added such links yet, then it is time that you do.
Using deep linking method
The deep linking is a method, in which you would be using links, which would direct people not towards your site’s homepage, but to another section of it. Search engines actually favor sites that make use of it. However, you need to be careful, since such links may get broken every time you make some adjustments on your site.
Bolding or italicizing your important keyword phrases
To emphasize on your keyword phrases, you can actually bold or italicize them. By doing that, you would be making the keyword phrases more eye catching, which is good, especially if you are also using some of them in hyperlinks. Just don’t overdo it, since it may not look good on your site.
Making certain pages of your site more important
If you want certain pages or sections of your site to become more important for search engines, then you should make use of internal links to it. The more links you would be placing on your site for that certain section of it, the more vital that page becomes. By doing that, you can improve your site’s rankings in search engines.
Making an About Us page
Do not forget to include an About Us page on your dealership. This is because, when people search for information about certain things, there is a good chance for them to enter keywords that describe your dealership. With that, the page would make your website rank better on search engines.
Use tools for site analysis on other websites
The tools that you use to analyze your site can also be used on other dealerships that you visit. By doing that, you would be able to see what keywords they are focusing on, what they are doing wrong, what they are doing right, and more. Visit sites that are visited by lots of people, so that you can gain more positive ideas.
It is very important to be patient in applying your Automotive SEO techniques. Keep in mind that it may take some time, before you could reap the benefits from it. Aside from that, Local SEO is something that you need to do continually, even if you have already attained your goals. Thus, it is a continuous process, as long as you want your site to be competitive.
Automotive SEO – Longtail Keywords
When the internet first began, it was possible to just put in a few keywords to find a site online that had what you were looking for when you were using the search engines. Things have changed dramatically since the inception of the internet in that there are millions upon millions of websites for just about any type of product. Needless to say, it makes it all the more difficult for those who are looking for what you have to sell to find you in the search engines.
Automotive Keyword Searches
Many people who are searching for something online realize this as well. They know not to put in a keyword such as “new car” into the search engine search bar because they will get millions of results pages. They know that they have to narrow down their search by typing in a phrase into the system.
An automotive phrase can be considered long tail keywords. Long tail keywords are those that are more of a direct phrase that can be used in your online marketing and will pop up in the search engines for those who are using that particular phrase to search for something online.
In order to use long tailed keywords effectively in your SEO, you have to have an idea of how those who are most likely to want to buy your product will search for it online. What type of words will they use in their search? You can find this out through Google Analytics, Google Console or you can figure it out for yourself. You should make sure that the long tail keywords that you are planning to use for your articles, blogs and press releases are what others are more than likely to use when they are performing a search online for products or services from your website.
Automotive SEO Spelling
You should also be sure that you understand that spelling is often a problem when it comes to some keywords. The more keywords that you have in your article or blog, the more of a chance that someone has to misspell the keywords. If you have keywords that are often misspelled by the public, you should include some misspellings of the keyword that are most likely to be used in your article, blog or press release.
You should also use short keywords in your SEO as this will also be picked up by the search engines. However, as the internet continues to grow, you can no longer ignore the advantages of using long tail keywords have over you.
The long tail keywords can have some words that are not picked up by the search engines in the title and text so that they make sense. For example, if you are using automotive car dealer in Denver as your long tailed keyword, “automotive car dealer Denver” would be the keyword. The “in” to make the phrase more grammar conscious, does not interfere with the search.
Long tail keywords can make a big difference when you are trying to get your website noticed online. You should incorporate the long tail keyword just as you would a regular eyword into your text as well as any marketing that you do for your site. You will find that you get much better results by using long tail keywords for marketing than you would with short keywords used for marketing.
Attracting Automotive Customers
You have more of a chance of attracting customers to your site using long tail keywords than you would using regular keywords. Those who do hit on your site when using a long tail keyword search will be more likely to be looking for exactly what you are selling than those who randomly land on the site using shorter keywords. While you should use both long tail and regular keywords for your Automotive SEO projects, it is important not to underestimate the importance of using long tail keywords when you are creating a search engine optimized product for your website.
Outwit Your Competition On-Page SEO
To make this term a little easier to understand imagine a finely-tuned engine that has several components to perform at its best. The same principles apply to On-Page SEO. It’s not just ONE thing you have to put into action, but several. Don’t worry, after reading this chapter you should have gained a good understanding of what to do. Let’s start with title tags.
The first thing you need to do is include your target keyword in the <title>title<title/> tag of your site. I suggest you use the keyword in a sensible form and maybe even consider using a long tail keyword to match. That way you will get more traffic. The best option, of course, is to incorporate your main keyword into a long tail keyword that gets actual searches.
Some webmasters use their keyword in their title tag (as is) which can actually repel visitors. Make them user friendly and you can’t lose, as long as your keyword is in the tag. This little tip alone can increase your search click conversions by 100% or more.
The next thing you need to do is use your keywords in the site’s page headings. By using <H1>, <H2>, <H3> tags you can further increase the keyword relevancy of your page.
If you use WordPress make sure the theme you use has these heading tags properly coded.
Some themes don’t and failing to pay attention here could lose you a substantial amount of search traffic over time. If in doubt, use an SEO plugin to help you rectify any possible issues.
If you worry about keyword density here, don’t. It’s more important to use the keyword in these tags and if possible incorporate long tails and keyword variations to help build your site’s authority.
Keywords in Content
Whenever you write content for your site be sure to use the keyword in the title, in the first sentence of the first paragraph, several times throughout the text and in the last sentence of the last paragraph. If you do this consistently, besides adding title and page tags you will see incredible results.
Another trick is to apply the following to your pages; every time you write new content do this once per article/post:
- Bold the keyword
- Italicize the keyword
- Underline the keyword
This will strengthen the authority of your site because when you mark keywords like this they will stand out to the bots who crawl your site. But PLEASE, don’t do this excessively or you will get banned. Once each on every page is enough.
Too many people worry too much about keyword density. While it is worth a mention here, you should be more concerned about publishing quality content that is actually user friendly. If you use bots and automation software to publish content you will eventually be excluded from Google’s index – guaranteed! Google is dedicated to clean their search engine from spam and crap and they do so aggressively all the time.
I have always done well by aiming for a density of around 2-3%. This means your keyword is featured twice, or three times for every 100 words of text. Just focus on writing quality content naturally, spike your content with keywords and most importantly use related keywords (LSI) and you will do well.
How Long Should Your Content Be?
In recent months, search engines have started to rank long content above short, spammy- looking content simply for that reason. You are best advised to opt for at least 500 words.
Every single page on your domain should ideally feature one optimized image. This little On- Page SEO addition can help you outrank a competitor with his own optimized site if he fails to optimize his images.
You do this by placing your keyword into the image’s <alt> tag. You can see these tags by looking at the HTML code version of your website. In WordPress you can do this from within your post and page WYSIWYG editor at the top right hand side corner.
Optimizing your images will also give you more traffic since many people use image searches on Google to find relevant content.
You’d be well advised to always use internal links where possible. When linking to your sub pages make sure to use the keyword of that page. So if you optimize that particular page for the keyword: how to buy pink widgets in new york, make sure to use the exact keyword to link. The resulting page would become a sub page of your domain.
Another thing I have found to work really well is to use the long tail keyword on sub pages and link it back (anchor text) to the home page (also called index page). This can get you a double listing on Google. More on those later in this eBook.
Outbound links are links you point to pages outside your domain. In order not to dilute your Google juice you want to make these <nofollow> using the appropriate tag. The more <dofollow> links you use to point to websites outside your domain, the more “juice” you will lose in the process.
It’s the fastest way to dilute your site’s existing authority.