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Audi eTron
Posted by Shawn Ryder

Marketing Tricks For Automotive Dealers You Won’t Learn In School

Automotive Industry, Automotive Marketing, Sales

Content written and provided by Dennis Rose

Whether you sell new or used vehicles, Aston Martins, Audis, Porsche, Corvettes, or any other make of car, there are many things that you don’t learn in business school about selling cars in today’s digital landscape.

Sure, you may know all the ins and outs of selling a car. But how much do you know about selling online?
Below, we go over a few essential tips and tricks for marketing your automotive dealership to a digital audience!

People Buy Brands, Not Cars

When someone is in the market to buy a new sports car, they usually have a make in mind.
Whether it’s any make of high-end luxury automobile, like Lamborghini or Ferrari, or a more familiar brand like a Ford Mustang, people usually know more about brands more than they know about the cars themselves.

This is because major car companies have spent millions, if not billions, on marketing and branding so that consumers far and wide will know their names.

And it works!

Therefore, take a lesson from major car manufacturers, and learn that logos and branding are almost more important than sales.

Sure, you want to sell cars. But by creating a brand name that’s trusted, reputable, and well-known, the sales will come naturally.

Build A Community

You sell cars, trucks, and vans. The people you deal with buy these vehicles, which means you and your customers have one thing in common.

So if you want to build a brand that people know and trust, it’s time that you start building a community around the products that you sell.

You can do this both on and offline.

For starters, you can get creative with your online marketing and start a forum or social media pages, where vehicle lovers can get together and discuss cars, makes, models, parts, and more!

At the same time, having a social community is an excellent way for you to share your expertise on the topic by joining in your potential customers’ conversations with trustworthy, reliable advice.

As you grow your online social following, more and more people will see your dealership as a trusted resource for automotive information.

And even if they’re not buying a new vehicle from you, they’ll still turn to you when they need information.

Additionally, it would help if you focused on building a community offline as well.

This could mean running events, hosting a car show, or having a barbeque for all your customers and people in your community.

Either way, the idea is to get your name out there and be social.
In turn, people will be much more likely to think of you when it’s time to buy their next vehicle.

Partner With Other Businesses

Now, I’m not saying that you should try to strike up a deal with your biggest competitor.

But it is a good idea to partner with local businesses, which can work wonders for promoting yourself and their products.

I’d suggest partnering with businesses that are somewhat related to your industry, such as parts stores or retailers that sell automotive-related products.

However, the idea is to be involved with the local community, fostering inclusivity rather than simply promoting sales and discounts.

Whether it’s another auto dealer, a parts store, or a local retailer, partnering with local businesses shows that you’re involved and care about the community.

Plus, while you’re promoting your partners’ products or services, they’ll be promoting yours, which means it’s a win-win for the both of you!

Automotive Marketing 101 – What They Don’t Tell You In School

Unlike in-person sales, selling products and services online is an entirely different ball game.
However, by promoting a brand, rather than pushing products, and by building a community, both online and in your local community, in no time at all, people will be turning to you when it’s time to buy their next vehicle!

Trends in Automotive
Posted by Shawn Ryder

6 Consumer Trends in Automotive Industry 2021

Automotive Marketing, Digital Marketing, Sales

Personal vehicle sales reduced after lockdown worldwide. However, consumer interest remains strong as ever after the lockdown, following factors such as social distancing. So, this article discusses top consumer trends in the automotive industry.

Moreover, automobile manufacturers willing to adopt newer concepts and trends discover various monetization opportunities alongside.

It is imperative to know consumer trends to remain an authority in the competition. You’d also find it less challenging to implement new technologies capable of enhancing your organization in the industry. Meanwhile, below are top consumer trends in the automotive industry:

Sustainability with Trends in Automotive

Reports confirm that nearly 10% of consumers are quite particular about sustainability, although not a bedrock consumer trend in the automotive industry. They would select a vehicle brand based on manufacturer sustainability, which impacts a dealership.

Globally, however, consumers tend to indicate renewable energy as a major upcoming technology. And it entirely contradicts the idea of sustainability. How? Not many consumers patronize sustainability regarding auto brand selection. The low number of environmentally unfriendly vehicles could be the reason, which is not viable worldwide for consumers.

Somehow, sustainability is fast-growing as consumers become more interested, although affordability and quality are paramount.

Social Presence and Advertising

Social presence is an excellent tool for matching consumer requirements in modern automotive sales. The inception of social media, including popular platforms like Facebook, create an easy-reach channel for connecting with interested consumers.

Considering the most performing vehicle brands on social media and searches, you can tell the effectiveness of social presence. More brands can become popular when better exposed.

Tesla, for example, recorded huge social and search visibility compared to other brands. Even Elon Musk’s huge followership enhances and advertises the brand to millions per the posts made.

Also, advertising is a relevant trend that has continued amidst the COVID-19. It introduces car brands to prospects and attempts to buy them over from other brands.

Matching Modern Trends

Knowing and practicing trends is a trend itself. For instance, what does the consumer think about self-driving vehicles? Apparently, not all consumers welcome the idea; they consider it a developing process, and therefore, not entirely reliable. In developing and underdeveloped countries, self-driving plans are not feasible, as such communities are not prepared.

Nevertheless, quick research, comprising various online surveys, averages nearly 10% of consumers believing that self-driving will become the most transformative technology. Moreover, many consumers are tilting towards acknowledging and crediting the transformative trend of self-driving cars. Ultimately, most consumers in developed countries, such as the US, consider self-driving cars innovating and welcoming.

Quality and Affordability

A Brandwatch survey indicates quality and affordability as core innovative characteristics consumers consider. In the survey, brand quality assumes 30% of respondents’ interest, and it gathered the most votes. Affordability had 21% of the votes as a characteristic that consumers consider when selecting a brand.

Quality does not merely mean how long a vehicle would last. It could refer to anything but must be what attracts consumer interest depending on the consumer market. To identify the quality standard consumers prefer, automotive brands should delve deeper into discovering the demands in various aspects, including vehicle aesthetics, security, and reliability.

Personalization

Multiple reports show that consumers are more likely to opt for personalization when choosing a brand. It does not only save cost but allows a consumer the liberty to decide what they spend on. Automobile companies must research what ad-on consumers prefer and take out products that consumers may not deem worthy. The personalization option would also depend on the target market.

Customer Culture

A customer-friendly and accommodating brand is more likely to retain buyers. Following various consumer comments on the internet, it is apparent that consumers cut off relationships with particular brands because of poor customer culture. Consumers want to be valued in the business; otherwise, they withdraw interest.

At least 15% of consumers will return with feedbacks that help the company to grow when they find options. If your company does not provide the avenue for consumer feedback, the customer culture is poor, and you’d be receiving backlashes on various platforms.

The conversation is also a critical yardstick for determining good customer culture. When a vehicle develops problems, the negative comments are directed at experiences with the vehicle. The warranties, dealership without lots and with lots and repairs are the most targeted topics, and you do not want to miss consumer comments one bit.

Final Thoughts

The aftermath of coronavirus forces many people to consider buying cars. And the dictating reason is to observe social distancing from the public to fight off the pandemic completely.

The pro lockdown has managed to increase the number of used car sales owing to consumers on budgets. Moreover, teleworkers tend to rely less on buying new cars since they may not leave home often. Ultimately, trends help organizations implement strategies that enhance the automotive industry, and it is important to invest in trends to match or beat competitors.

Selling Used Cars
Posted by Shawn Ryder

Selling Used Cars – How to Sell Used Cars

Automotive Industry, Dealership Tips, Sales

With the new outbreak of the coronavirus, selling used cars has been a primary target for businesses. However, because the disease has spread so quickly across the country, there are many businesses that are suffering from the fallout. Some of these businesses may be looking for a way to avoid bankruptcy, but others may be just beginning to find out what a bad time it is for the industry. The automotive industry, as well as all of the other industries, has already been impacted by the pandemic.

In general, three primary customer-generated revenue sources are 1} trade-ins, 2} service (parts, service, warranty repairs), and 3} financing (new car). The pandemic is leading to an unprecedented disruption in the three-pronged industry, particularly with regards to used vehicles. For a business owner, if one of their major revenue streams is being affected, then they are facing significant financial and operational problems. The new market for used vehicles is not just restricted to consumers; now, there are dealerships, banks and financing companies as well. All of these entities are competing for business, and this competition is having a negative impact on the industry.

The automotive industry is a highly profitable industry. In fact, it’s the fastest-growing industry in the United States. This rapid growth has led to huge employment numbers, as well as millions of new customers each year. In addition to these enormous numbers, the number of new vehicles being sold each year is also growing.

The new cars and used cars on the market can provide a lucrative income for car dealers and auto loan companies. As long as there is a demand for these vehicles, there will always be someone to purchase them. These businesses depend on the ability to turn a profit, and they need to be able to convince as many people as possible to buy their products. Therefore, it can make sense to offer incentives for purchasing a used vehicle or get your customers to purchase a new vehicle.

When you buy new vehicles from a dealership, you will have to pay thousands of dollars upfront. If the dealership offers you the car for sale at a reduced rate, you’ll probably still have to pay that price. If you don’t mind paying that much, then that’s great, but most people would rather have a choice in the matter.

Most of the dealerships out there today are offering big discounts on their used vehicles in hopes of getting more customers into their stores. They can do this through an attractive ad campaign, low prices, or even promotions. This is a major money-saver for the dealers. However, the biggest disadvantage is that the customers they attract are often people who are looking for a great deal, not necessarily the best deal available. That means that many of their customers are not going to be interested in buying a new car.

The dealership also has to compete with the hundreds of people selling their own cars, and the people in the industry who are working for them. There is always competition. There are hundreds of people competing for your business. It’s a huge market for a new business, and many of them will go elsewhere once they see a dealership that is less expensive. There are also people from the dealership’s own sales force who may be working for other companies.

Since the majority of automotive companies will have to make a profit, they will also need to make more money. They will also be working with the same groups of people all over the country.

Automotive Sales
Posted by Shawn Ryder

Selling Cars in a Dealership

Automotive Industry, Dealership Tips, Sales

Many people make a living by selling cars in a dealership, and it’s really not that hard to make a killing doing so. Here is what you should do when you want to get into the business.

Know your product and what your competition is doing. The first thing you need to do when you are looking for a new company to sell your cars in a dealership is to know what the competition is selling. That means finding out who the big names are selling their cars in your area. This is not too difficult, as there are plenty of resources available for you to get this information.

You should also consider how much money you can earn from each of the different types of vehicles that you have to sell. This is going to help you determine what type of vehicles will be your best bet for getting into the selling game.

Be patient, and you will eventually get into a sale. When you first start looking to sell your own cars in a dealership, you may feel overwhelmed by all of the different options. You will find it helpful to think of different cars that you have to sell so that you don’t try to do everything at once. It will take time, but eventually, you will find the right company to buy your cars from.

You also need to make sure that you look at the various models that are on the market. It may be a good idea to do some research before you go out and buy a car to sell. This will give you an idea of what is selling well, and where the competition is. You will also have an idea of what is making up the market, and which cars are making more money.

Many people find that they make a good amount of money when they are in dealership sales. It’s a good business to get into, and you don’t have to break the bank. It’s just a matter of having the proper attitude and mindset. Just remember that you are going to have to get out there and compete, but you can definitely make a good profit if you stick with it.

A great and important part of this business is to make sure that you have your own customer base. You want to get referrals from other people that are selling vehicles, and then keep them in the loop about any updates that you make. If you have a good reputation with your customers, they will be more than willing to refer you to others, and they can spread the word that you are a great source for cars.

You want to make sure that you look professional at all times, and that you always communicate well with your customers. This shows that you are a person that is willing to put in the work. to make sure that you are successful and will get you the customers that you want to get.

Ford Motor Company
Posted by Shawn Ryder

Ford Motor Company

Automotive Industry, Digital Marketing, Sales

Ford Motor Company History

Ford Motor Company was founded by Henry Ford on June 16 in the year 1903. This company is based in the United States of America and it is one of the largest in the country. The company is the fifth-largest in the world considering the number of sales and asset bases all over the globe. In the world, investors prefer this auto company because it remains the most profitable and the products are affordable. Many auto companies could not survive the harsh economic conditions associated with the period of the Great Depression. This is one of the companies that survived that economic onslaught in the world.

This company is family-oriented and it remains the largest family-controlled business in the world today. For one hundred and ten years of its existence, this company has always been managed by the family. Today Ford Motor Company has introduced some great products. These include products from the parent company and the products from those companies they have interests in. One of the companies they acquired is Lincoln. There was a time this company was the proud owner of five auto companies that include Mercury, Aston Martin, Jaguar as well as Volvo, and Land Rover. With time these popular brands became properties of other companies because they were sold to these companies. Brand such as Mercury was however discontinued.

Overview of Auto Production

The auto production by the company can be dated back to 1896 and it started with a quadricycle. This product was used then in Detroit. The place is still in existence and several other Ford products are still existing within the premises where the company produced the ever four wheels moving vehicle. Ford company turned into an auto manufacturing company in the year 1899. The company was subsequently into auto production outfit in the year1901. This was the time the name was given as Henry Ford Company. Family ownership of the company has lasted for a long time, and there was time other investors contributed greater money. This does not lead to a change of the name Ford.

When the company needs money, Ford looked for another financier of the company. Within a short time, he got another financier by the name of Alexander Y. Malcomson. He was a coal dealer and he agreed to finance the company and he has nine hundred dollars for that project.

Ford and the financier decided to enter into a partnership. The two worked together and they designed the first-ever car produced by the company. There was the need to get other investors to incorporate it. The founders have to work hard and convince other investors to become part of the enterprise. They were able to convince other people to join the business and the company was incorporated and that was in the year 1903. It can be argued that the company was actually created in the year 1903. Other investors collectively owned 49 percent of the shares of the company while ford and his friend called Malcomson owned 51 percent of the shares and these were the controlling shares of that company.

In the early years of its inception, Ford Motor Company has been making profits. Because of internal wrangling, and the death of some of the financiers, Henry Ford bought off shares of some of the financiers and eventually found himself to the top management of the company as the President.

The company has been selling automobiles right from the year 1903. Commercial vehicles were sold under the name of the brand Ford while luxury cars manufactured at that time were sold on the Lincoln brand. Ford’s company ownership includes the Brazilian SUV as well as Troller which the company manufactures. They also have up to eight percent share of Aston Martin which is an auto company based in the UK. Besides, Ford has a 32 percent state in another company which is known as Jiangling Motors. The foreign investment included its joint venture ownership or agreement in China over another auto company that is known as Changan Ford. There is also the Taiwan-based Ford Lio Ho as well as Auto Alliance Thailand. In Turkey Ford invested in another company that is known as Ford Otosan as well as Ford Sollers in Russia. Since then, the company has been under the control of the Ford family and over the decades the company is listed on the New York Stock Exchange. The family controls the majority voting power but has the minority of ownership.

Large Scale Auto Production

Ford Motor Company has to grow with other companies. The company embarked on large-scale manufacturing of cars as well as large-scale auto management. They come up with their assembly lines and that is why they can introduce different auto models. The phenomenon known as Fordism has dominated the market for a long time. this is because of the line of products which has dominated the rest of the world.

Position of Ford Motor Company in the auto market

Ford Motor Company is the second-largest US auto-based company. It is second to General Motors in America. In the world, the company is the fifth-largest. This means that it is behind other companies like Volkswagen, Toyota as well as Hyundai-Kia as well as General Motors. In the continent of Europe, Ford was the fifth largest automaker. Because of the profitability of the company, they went public in the year 1956 but the ownership is largely controlled by the family this is through the Class B shares which is a special share. It makes the family retain forty percent voting rights of the company. When the financial crisis confronted the rest of the world at the beginning of the 21st century, the financial crisis affected the company and they have to depend on the government to survive. Ford and other auto manufacturing companies such as General Motors and Chrysler LLC were bailed by the government and the country has 13.4 billion dollars to revive its business. The company has continued to do well since then and they have remained the 11th most successful company in the world in the year 2018.

Ford Motor Company has continued to produce quality cars and in the year 2008, this company has added about 5.532 million vehicles to the market and they have employed up to 213,000 workers in all its 90 facilities and plants across the globe.

Ford Motor Company Various Auto Models

Recall that Ford established its assembly line around the year 1913. Since then, the company has been producing different kinds of models. When they started production in the year 1903 to 1908, the company was involved in the manufacture of various motor models like Models A, B, C, F, K, N, R as well as model S. These were sold in different numbers ranging from hundreds and thousands yearly. The situation changed in the year 1908 when the Model T was mass-produced. Millions of this brand were sold across the world for two centuries. Twenty years of its existence the company has replaced the Model T with another model known as Model A. This one was remarkable because it was the first car that featured safety glass in the windshield. To make cars affordable to consumers, the company introduced another model known as the V8 engine and that was in the year 1932.

The company has produced other models to enable it to compete with other leading brands in the world such as Pontiac which was manufactured by General Motors. In response, the company introduced the high-end Mercury which was a high-end car that can compete with other models. The company further acquired another company known as Lincoln Motors and the aim was to compete with others in the year 1922. The aim was to have a competitor to Packard and Cadillac. These are luxury cars.

It is on record that the company took its business to other parts of the world. In the case of Russia, the company was invited by the government to establish itself in the country, and based on that, the Gorky Automobile Plant was set up in Russia. The company started here with the Ford Model A as well as AAs. There is no doubt that this company played a major role in the industrialization of that era.

Ford Motor Company has continued to manufacture different auto models in different parts of the world. The company made a breakthrough invention when in the year 1964 its Research Labs invented another great model which is the SQUID brand. This is a superconducting quantum interference device.  The company has continued to innovate its products in different countries they have their plants.

Ford Motor Company continued with its innovations. In the year 1964 on April 17, the company introduced another auto model which is called Ford Mustang and this was displayed during the New York World Trade Fair. In the year 1965, the company came forward with the seat belt reminder light. During the 1980s, the company has introduced several successful cars around the globe. In the same period, they introduced their advertising techniques to let people know that they have introduced great brands in the market.

The growth trend continued in the 1990s. in the years 1990 and 1994, Ford acquired two more auto company which include the Jaguar cars as well as the Aston Martin. During the time the American economy was booming in the 1990s, Ford continued to introduce great models to the market.

New models from Ford Motor Company

The company has introduced different car models at various prices. Some of the models introduced by ford that dominates the auto market include the following Ford EcoSport. This is meant to be a more environmentally friendly product but it is not the most expensive of this brand in the market. Another popular brand from this company is the Ford Edge. It is costlier than the EcoSport and it was popularly demanded. Ford Escape is also another modern product from the company. It is more expensive than the first one mentioned. Another model of the same category is the Ford Expedition. This is more expensive than all the models discussed so far. The most expensive of that model is the Expedition Max.

The company has also introduced series of F models in the market. Some of the notable models are F-150 as well as F 250 and the F 350. 350 is more expensive than the previous two. The other great models from the company that is worth mentioning include the Ford Fusion as well as Ford Mustang and Ford Ranger brands. These are some of the great models from the company.

Talking of electric cars, Ford Motor Company has it in one of its F series. Ford F 150 Lightning Pro is an electric truck. This is a durable product because it can compare with other great products from other companies which include Tesla electric car, as well as those products from general motors and lord’s town company, and even Rivan. There are different versions of this electric truck in the market.

Ford Motor Company is always interested in producing great brands that satisfy the needs of its customers from around the world. The company invested a lot in terms of development. This company also tends to diversify its products to meet new brands from its competitors. They invested a lot in research and development and that is why they know the need of their customers before the product. The cost-effective method of production is to ensure that their costs are not beyond the reach of an average user. Even at the maximum cost of its products, they tend to produce to the need of their customers. They produce to the satisfaction of their customers in Hongkong, India, China, and so on.

One of the strategies that made them survive is the policy of diversification. As the economy changes, they diversify to meet the demands of the market. In the same way, they diversify to satisfy their various consumers and they level up with their competitors. They use smart technologies to reduce environmental pollution.

Conclusion

Ford Motor Company is the leading motor manufacturing company in the world today. They are involved in globalization operation and that is why they made cars for the satisfaction of their customers from all parts of the world. The company is highly profitable and it competes with others favorably.

Google Analytics for Car Dealers
Posted by Shawn Ryder

Google Analytics for Car Dealers

Automotive Marketing, Sales

Is Google Analytics for Car Dealers Helpful?

In my opinion, Google Analytics is a very useful tool to have in your website, and it can be a real headache for Car Dealers. The reason I say this is because they have to figure out what their customers are looking at when they click on their links, what they are clicking on the most, who they are clicking on with the most success, and the overall usability of their sites.

Google Analytics works by taking a look at web visits, how long visitors stay on a page, what pages they go to after visiting a page, and how many times they exit a page. If you have Google Analytics installed on your website, you will be able to take a look at these things and see what exactly is working and what is not working for you. This can make your site and your business a lot more effective, as you can see what is working, what’s not, and where you can make changes to improve your performance.

Some things that will show up in Google Analytics for Car Dealers will be your click-through rates, conversion rates, bounce rate, conversions, and the like. For example, if you do not have a good conversion rate for your sales page, or you do not have a good bounce rate, then it could be something like these things that you need to work on. If you have a conversion rate on your sales page but you have a great bounce rate, then this could mean that people do not know what to do next. There are many different things that you can do to improve your performance, and if you just do a little bit of research online, you will be able to find tons of great information.

Another thing that you can do as a Car Dealer is to see what kind of search terms people use to get to your site. You will be able to see what people are looking for, what they are specifically looking for and where they are going from your site. This can help you know what pages to create, which will help you increase the effectiveness of your website. This will also give you a better understanding of what kind of visitors you get on a daily basis, and if you can use that information to see what kind of results you are getting.

How does Google Analytics help?

For Car Dealers, Google Analytics can be extremely beneficial. It is a great way to monitor what kind of traffic you get, what kind of people are visiting your site, where they are going, and how effective your site is. You will be able to see which keywords are being searched the most, which pages they are clicking on and which kind of products they are clicking on.

For example, if you know that there is a product that you are selling that people are searching for in the search engine, then you should be focusing on those keywords and adding them to your website. If the visitors to your site are going to your site and finding this product, then they are more likely to want to buy it will be a good idea to focus on those products that are similar to what they are looking for. Of course, you should keep in mind that if they are looking for a product and they don’t find it, then it does not mean that your product is not good, but you should consider doing some research on that particular product and what other people are searching for.

To get more specific, Google Analytics can also be helpful to know which sites your visitors go to most frequently, as well as the type of page that they click on most often. It will tell you how many times they came, what pages they visited and what pages they went to after leaving your site. This information can help you see which pages are more effective at driving traffic to your site, and where you should concentrate your efforts on if you have traffic coming to your site. If you keep track of all this information, then you will know exactly where you are getting your targeted visitors and how successful your website is.

When it comes to using Google Analytics to increase sales for your website, you should take advantage of this great tool. It can help you learn about which keywords are the most popular and which ones are being used the most. You can get this information free and the information is very easy to understand. Using this information you can see what people are looking for and make sure that you keep those products on your website that are in demand, while also making it easy for them to find your other products on your site as well.

Automotive Text Messages
Posted by Shawn Ryder

Automotive Text Marketing Campaigns

Text Marketing, Automotive Marketing, Dealership Tips, Digital Marketing, Sales

Automotive Text Marketing

Aa great complement to your auto marketing campaign. Texting with your target audience has the following advantages:

It’s easy to reach your target audience: Whether you’re selling your car directly to the buyer or sending them to an auto dealer, it’s important that you reach your target audience. Many people text to find out about sales or new cars and it’s easier than ever to reach your target audience with this technology. Automobile Text Marketing also works great for getting customers to your dealership’s website and helps you gain their trust.

It’s inexpensive: Text marketing is much cheaper than traditional marketing because it doesn’t require the expense of print ads, banners, or TV commercials. With this type of marketing, your potential customer has the ability to choose between online and offline advertising. Texting, however, requires a more expensive marketing approach. Because it requires a longer conversation with the recipient than a traditional direct marketing message, text marketing is cost-effective. It also requires less time from the recipient and therefore will get the customer’s business.

It’s portable: Even though mobile devices are now commonplace in our society, people still prefer to use their phone over an external monitor or a laptop. People love to use their hands for everything from playing games to using the computer. With mobile text marketing, the recipient can use their mobile device for their text messages. This allows them to continue on the same page with your message without having to take their phone out of their pocket. This enables a faster response rate and greater efficiency with your marketing campaign.

It’s quick: Text marketing allows for more immediate responses than traditional forms of direct marketing. The recipient doesn’t have to wait for a long letter or flyer to arrive; they can respond immediately to your text message. Since they don’t have to go to a website or a store to see what you have to say, they can respond to the message quickly.

It’s more targeted: Mobile text marketing is more targeted than traditional forms of direct marketing. This means that you can reach the most consumers easily reach a larger audience. If a customer searches for a car for example, they won’t receive the same ad as someone searching for a new home; the same ad will be seen by the same customer on a mobile phone than on a web browser or newspaper.

It’s more personal: Texting allows your messages to reach the recipient directly, without you needing to type. This eliminates the need for a sales pitch. When a customer sends you an advertisement, you may need to type out the entire message; on the other hand, if you text them, they don’t even have to write a word. They’re reading what you want them to read right away and you’re able to write down the best possible message.

Texting with your target audience also gives you a better chance to get in front of them. Automobile Text Marketing with this method will make your advertising campaign far more personal. and will ensure that you stay ahead of your competition and grow your customer base. Automotive text marketing will work in the same way that email marketing does, providing you with the opportunity to make personal connections with your customer.

Customers love receiving and opening mail from companies they trust. With text messaging, they don’t have to worry about opening up envelopes filled with fliers. Because they are getting personal messages, customers are more likely to open and read a letter because they feel that it is from a trusted source, and not just some spam company trying to sell products that will never work.

Customers like the fact that their contact information is kept private. It’s no problem to keep their personal information private; in fact, most people feel very comfortable with it. Most people understand that text messages are private and will respond more or less the way that they would if they were responding to a letter. in a newspaper or magazine.

Mobile Text Marketing allows you to make a personal connection with your customers and give them more value for their time then you could on a traditional form of marketing. As a business owner, you’ll find that it is a great way to provide more information to your customers that will help them make a purchase.

Automotive Car Sales
Posted by Shawn Ryder

Want to work at a dealership?

Dealership Tips, Customer Experience, Sales

Gen X – Car Dealers

A recent generation is moving into the working environment at a local dealership. According to a recent survey, Gen X will make up over 20 percent of the sales workforce by 2020.

According to a study by CareerBuilder, a staggering 34 percent of Gen X and 35 percent of Young Gen Y are already interested in working at a car dealership. The numbers seem to show that dealers are making a major change in the way they are trying to market to young drivers.

Car sales are an essential part of any established car dealership’s success.

As a working at a dealership, the job description is also different from the jobs that you would find in other businesses. When you work at a car dealership, you are dealing with the customer service department, with sales and marketing and other functions of a car dealership.

This is where you’ll be handling all the phones, emails and other interactions that occur with the customers. In order to be able to handle these jobs, you must be able to work as quickly as possible. You also need to know how to interact with customers in a very friendly manner that will keep them coming back for more services and vehicles.

There are some great salesmen and women who work at car dealerships and are extremely passionate about their job. These individuals have the passion to help you become successful in your business and they will always put the customer first above all else. In order to make yourself successful at a car dealership, you must be willing to work hard and give it everything you have. To become a successful car dealer, you must love your job.

When you first start your job as a car salesperson, you will likely have a short amount of training in the business. You will most likely start as a clerk or assistant in the customer service department. Car sales typically consists of answering the phones, calling customers, and taking them through the different features and options of the cars in the showroom.

Working at a dealership can be very exciting. You will get to deal with all types of people in your life, which will include people of all ages. walks of life. Some of your customers will be younger children who have just purchased their first cars and are looking for information on how to care for their cars, while others will be older couples looking to sell their cars and may even be looking for help if they need financing.

The best thing about working at a dealership is that it provides you with a steady business and a chance to meet a lot of interesting people. You can meet a lot of great people and build relationships with people who are going to be successful in their own lives someday. Working at a car dealership is an incredible opportunity to be able to work and learn at the same time.

Most people who work at a car dealership are part of one of the customer service departments. This is where you will receive all the information from the people who come into the dealership and answer any questions they might have. You will be the middle person between the customer and the car dealer.

The next step up from this is a salesman or an assistant. As you work your way up in the company, you will be assigned to sales people who work under you. Your job is to work to increase the amount of cars that are sold. and the profits that are made. Every person who works with you has to feel like they are important to the company because they are.

The great thing about working at a dealership is the satisfaction you will get when you see your efforts pay off and you can finally move up to become a full time employee of the dealership.

2021 VW Passat
Posted by Shawn Ryder

2021 VW Passat – Will Volkswagen Surprise?

Digital Marketing, Sales

An Overview of the Elegant Volkswagen Passat 2021

The 2021 VW Passat is a complete rethought of its predecessor, the 2020 VW Passat. Volkswagen goes the extra mile to achieve the build of the 2021 model which already seeds a place in the league of indomitable sedan vehicles worldwide. For its design and entire technology, we can conclude that the 2021 Volkswagen Passat should debut as a carryover model car.

Compared to the 2020 VW Passat, Volkswagen makes noticeable and significant changes in the 2021 VW Passat. Most crafting, technology, carpeting, handling, performance, and the comfort driver face alterations for a better experience. Hardly does Volkswagen fail, which is why it is okay to place high hopes on the release of the 2021 Passat.
Interior

VW Passat is traditionally famous for its spaciousness. Not so many vehicle brands would offer large luxurious interiors at affordable prices. Yet, the 2021 model of Passat again arrives with the accommodation level you could term “home away from home”.
Volkswagen has gone all out to curl an enchanting interior from the 2021 Passat. The materials have been replaced with a higher class of premium materials with influential labels and fantastic sensitivity. One such intriguing update in the interior is the sharp horizontal dashboard lines. Also, evident in the newness of the interior is a long horizontal insert mounted at the passenger’s end. The air vent becomes even more substantial which is synonymous with comfort. Unless Volkswagen chooses to surprise the market, the infotainment system will remain trapezoidal with glass housing.

Passat Exterior

A significant difference lies between the 2021 model of Passat and its predecessors. Volkswagen has altered relatively every sight of the vehicle. In this thoughtful rebuild and overhaul in the exterior materials, external weather response and even the roof panel now gives the 2021 Passat a coupe body style.

VW does not overlook the hood; there are additional ridges to extend the contagious look of the Passat. Available is also sleek fenders and a redesigned trunk lid for eye-catchiness.

There is also a notable alteration on the door style from the outside view.

There is also a complete overhaul in the taillights for a unique outlook. Even the headlight and the grille have been restructured with an entirely modern touch from the classic in the later predecessors. Lastly, the bumpers have been replaced with stylishness. Passat owners can now think of an affordable car with a luxurious exterior in the 2021 Passat from Volkswagen.

Colors

The Passat will arrive in red crimson, brown oak, Harvard blue, Atlantic blue, Sargas silver, black mystic, pure white, and gray manganese.

How Well Can the 2021 Passat Perform?

Well, we do not know the VW Passat to be a top performance vehicle. Nevertheless, we expect several improvements that will not exclude the engine, transmission system, etc. The 2021 VW Passat may likely arrive with a 2.0-liter engine, which is exact in the 2020 model. We do not expect many changes in the revving area. The Passat will be coming with between 174 and 206 horsepower and torque of between 206 and 215 lb-ft. The 2020 Volkswagen Passat boasts of a 6-cylinder automatic transmission which would not change in the 2021 successor.

Safety and Security

As usual, the Passat 2021 receives a “Good” rating after a crash test. Nonetheless, the Insurance Institute of Highway Safety (IIHS) is yet to put the 2021 Volkswagen Passat on the full test. The Passat has never been a lousy safety car and we believe the 2021 release would not disappoint in the safety area.

Meanwhile, some of the commendable safety features of the 2021 Passat include the following:

  • Adaptive cruise control
  • Lane-keep assist
  • The automatic emergency braking system
  • Rear cross-traffic alert
  • Blind-spot monitoring
  • Parking assist

Do note that the safety technology is not limited to the above. There are a couple more safety engineering integrated by VW to offer drivers and passengers safe travel.

Regarding security, there would be no much difference from the 2020 Passat model. The 2021 VW Passat will arrive with the underlying security features like the anti-theft alarm and the electronic engine immobilizer. We do not rule out the possibility of a new security kit from Passat in a bid to combat crooks who steal and legalize stolen cars.

Pricing

Volkswagen is yet to announce the official price of the VW Passat, 2021. Being that Passat combines quality and affordability, the price will fall between $22,070 and $33,450. We are confident that the Covid-19 effect will likely alter the pricing of the long-awaited 2021 model of the Volkswagen Passat.

Release Date

For now, there is no news regarding the release of the Passat VW 2021. However, the release date will not exceed 2020

Automotive Sales Managers
Posted by Shawn Ryder

Automotive Sales Presentations

Sales, Dealership Tips

The Need for Automotive Sales Presentations

Why we sell

Making a presentation is why most of us are in the business of selling. We love to talk, don’t we? So sometimes we load up on product knowledge, only to deliver it in the form of a data dump, and customers may be overwhelmed. We also tend to focus solely on the car. But there is more to selling than just the product.

Relationship between Price and Value

Studies indicate that until a customer perceives that the value of a product or service is equal to, or exceeds the price, they will not buy.

Unfortunately, most dealerships work to reduce the price during negotiations in order to achieve the proper relationship between price and value. This process not on reduces your chances of selling a car; it also reduces your ability to retain gross profit! Don’t believe it?

Consider this:
Research indicates that 38% of the time sales consultants invite negotiations by either implying that the “sticker” is just a starting point, or they flat out offer a discount before they’re even asked. What this says about the way they think is that the value of what they are offering isn’t worth the price.

The Paradigm Shift – A New Point of View

Almost every manufacturer is building a fairly decent product these days. When there isn’t much difference between your products and that of the next dealership, you’d better be offering more value in other areas. Today’s dealerships need to get away from focusing solely on product and more on the value in other areas.

The Four Value Builders

We teach salespeople to focus on four key value building components – You, The Dealership, the Manufacturer and the Product. According to research, today’s customer’s needs are best addressed by focusing our selling efforts along the following strategic lines:

  • 40% Building trust
  • 30% Identifying needs
  • 20% Presenting solutions
  • 10% Confirming and closing

Slow Down to Speed Up

Traditional car salesmen spend their time with the customer as follows:

  • Greeting and qualifying- 10 minutes
  • Presenting and demonstration- 40 minutes
  • Negotiating and closing – 60 – 90 minutes

The research found that the reason negotiations take so long is because salespeople attempted to put customers into vehicles that didn’t meet their needs.

The new approach to selling is a bit different:

  • Greeting and fact-finding – 30 – 40 minutes
  • Presenting and demonstration – 40 – 50 minutes
  • Negotiating and closing – 30 – 40 minutes

By spending more time fact-finding early in the process, you’re able to identify more of what the customer wants and that helps you build value. Since value is increased, the need to negotiate price is reduced, thus reducing the time it takes to close the deal.

Presenting You

You are why people buy

Like it or not, the single biggest factor that leads to a sale is the relationship the customer has with you. According to a study by the University of Wisconsin, they estimate that 50% of all sales are made due to feelings of friendship. And according to Harry Beckwith in “Selling the Invisible”, customers are more interested in relationships than features.

Number one litmus test

A litmus test is also called “the acid test”. The term is often used to describe whether or not a person actually meets the criteria needed for a particular situation. And when it comes to sales, there is one acid test question that must be answered: “Do you like people?”
If you can’t answer this question with a resounding “Yes”, do everyone a favor and get out of sales. You’ll save yourself – and a lot of other people – from misery and grief. Not to mention a bunch of lost money.

Making the most of it

There are a number of things you can do to build rapport with customers. These include:

  • Dressing appropriately
  • Checking your attitude before you greet people or answer the phone
  • Being enthusiastic and having fun
  • Listening 80% of the time, talking 20% of the time
  • Remaining calm, helpful and pleasant under all circumstances
  • Focusing on the customer’s needs before your needs

Presenting Your Dealership

About your dealer

As bad a reputation as the car business has, most dealers founded their business on the basis of customer service and satisfaction. Very few dealers became successful enough to become owner-operators by swindling all their customers. Many of these dealers have great stories behind their success and those stories need to be told.

History of the dealership

Whether your dealership has been around a long time or not, you need to tell about their history. Stories are great value builders and people love to hear a good story. Here’s an example:

“John Campbell is one of the nation’s first “one price” auto dealers. He believes that customer’s really don’t like the push-pull of negotiating so he created value pricing at each of his Ford, Mazda, and Nissan stores. Customers appreciate the honest approach to pricing and this led to John becoming one of the first Saturn retailers to be awarded a franchise. That’s why our commitment is to provide our customers with honest and upfront information!”

A Tour of the Facility

Touring the dealership is a tremendous value builder. It provides the customer with an opportunity to get to know more about your company and your services. If you’re going to set up the tour correctly, you need to ask the right question at the Greeting. After the initial exchange, be sure to ask, “Is this your first visit to our dealership?” This will help set up the reason for the tour.

Transition – Once you’ve confirmed that this is their first visit, invite them on the tour by saying (this one or your own words): “Mr. and Mrs. Jones, the buying experience usually only takes a few hours, but owning the vehicle takes years. And the people that take care of you in the years ahead can make all the difference in the world. So I’d like to show you around so you can get to know a little more about our dealership and our people before we begin looking at cars. Is that okay with you?”

Tour Stops – Here are the places and people you should see while on the tour:

  • Service department – Manager and/or advisors
  • Sales office – Sales Manager
  • Reception – The key contact person in your dealership
  • Customer lounge – focus on any refreshments or conveniences
  • Children’s area – If you have one, be sure to show it off
  • Business area – for working while at the dealership
  • Other key areas specific to your dealership

The Fact-Finding Connection

During fact-finding, you may find that one of the customer’s key motivators has something to do with Reliability. Upon further investigation, you find that they were left stranded during a breakdown and they had significant challenges with the service department where they purchased their last vehicle.

If the customer indicated this was the most important motivator to purchasing their next car, you don’t want to move from fact-finding to a vehicle presentation. Instead, you want to explain Road Side Assistance programs, and then introduce them to the service department.

The vehicle is only part of the sales equation. By ignoring the benefits of the dealership’s service department, you’d be leaving important value components out of the process, and create a difficult negotiating environment later on.

Presenting the Manufacturer – Brand Image

Before a customer ever walks on the lot, they have a preconceived idea of what your company is all about because of the way the manufacturer advertises. Some of the slogans they hear include:

  • Quality is job 1
  • The Ultimate Driving Machine
  • A Different Kind of Company

It’s important that you capitalize on your manufacturers brand image and continue to build on that when customers arrive at your dealership.

Product Innovations

Most companies have something unique about their products. Mitsubishi has liquid-filled engine mounts, move have dent-free side panels, and Mazda had and is reintroducing the rotary engine. Be sure to present unique features and product awards that set your manufacturer apart from all the others.

Warranty and Special Services

The warranty is an important consideration in purchasing a vehicle. How the company intends to stand behind the quality of their product can make or break a deal. Consider the fact that Hyundai’s product reputation was so tainted in the ’90s that they had to provide their customers with a 100,000-mile warranty. That investment alone has significantly turned their fortunes around.

And don’t forget to let customers know if the manufacturer provides roadside assistance, travel assistance, or loaner programs. These little extras add tremendous value to the overall product you are presenting.

Presenting Your Product

Personalize your presentation

Presenting the vehicle correctly requires matching features and benefits to specific wants and needs defined by the customer during fact-finding.

Too often salespeople follow the traditional approach of a 5 or 6 point walk- around without connecting to what the customer said was important.

The first key element of a personalized Vehicle Presentation is to present the most important feature first. Next, you want to involve the customer by having them touch the seats or move and adjust things like the radio. This helps them take mental ownership.

Use Feature, Function, and Benefit

Next, be sure to use Feature, Function, and Benefit when making your presentation. The Feature is simply what the component is. The Function explains what the feature does, and the Benefit ties the product to a specific need addressed by the customer during fact-finding.

Tie the Customer Down

Here’s another key element: We call it the tie-down! Tie-downs are used to enhance the customer’s connection to the vehicle by tagging the customer’s comments with a short and simple phrase.

For example:
Customer: I really like this leather Salesperson: It’s nice, isn’t it?

Confirming

Once you’ve presented a feature, be sure to confirm that the feature you presented will meet your customer’s needs by asking a confirming question like, “Does this meet your needs for comfort?”

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