As we have already mentioned in our auto digital marketing essential guide that 95% of car buyers use the internet at least once in their auto-buying journey.
It could be social media, reviews, blogs and vlogs that influence the buyers.
But two platforms are compelling when it comes to car dealership business marketing. One is Facebook, and the other is YouTube.
But according to research, 84% of the car buyers are Facebook users, and 23% used Facebook for the purchase. Other than that, car buyers analyze different models on YouTube. So it’s easy to target them with YouTube ads.
So if you are in the auto dealership business, you can use social media as your most powerful tool to get huge sales.
Special Note: It’s found that auto sale with digital marketing is ten times cheaper than with traditional marketing. But it’s not for all. Only experts know how to make an ad cost-effective and get more sales. Shawn Ryder is an expert who is offering digital marketing services for your local business.
Start with branding
In research, it’s found that if someone watches an ad seven times, he is more likely to remember that brand for a longer period.
That means your top priority should be to run a branding ad with a localized audience.
People should know your name and why they should come to you for their auto purchase. This will also build trust between you and your targetted audience.
You can run ads on Facebook, Instagram, YouTube, Twitter and LinkedIn.
It looks like an extra cost, but it’s way cheaper than spending on BillBoards.
Facebook has over 2 billion users right now. It seems like everyone is using Facebook. So it’s easy to target anyone on Facebook. That’s why every business finds it essential to be on Facebook. People use different ways to tag a business on Facebook.
So it is essential for you.
The reason is that by utilizing this powerful tool, you can get many leads for free.
Other than that, Facebook ads have become one of the most powerful ads in the world.
There are two main reasons behind this.
1. Facebook ads are way cheaper
2. You can run more personalized ads
So with your personalized ads, you can get cheaper sales for your auto dealership.
It’s found that over 500 million users use and watch Instagram stories daily.
That means it’s an excellent opportunity to target your audience with Instagram stories.
You have 3 different ways to use Instagram stories to target your audience.
1. Start your Instagram page, and start a series of exciting car stories
2. Run ads to target your local audience
3. Reach influencers to run your stories
LinkedIn is a platform for professionals as professionals have more buying capacity, so could be your targetted audience.
LinkedIn also provides you with many data to target your audience. You can target them on your LinkedIn ads with your given data.
Pinterest has 454 million monthly active users.
Most of them use Pinterest to add and find pictures especially related to design, model and art.
There are two ways to target your audience on Pinterest.
1. Add Pins
2. Run ads
In both ways, if a professional handle your account, it can get you branding and leads easily.
For instance, if someone is searching for cars models, they are more likely to purchase.
YouTube is the second-largest search engine in the world.
All those who don’t want to read stuff, they search on YouTube to listen to it.
Especially when it comes to auto, it could be the most powerful tool because people spend much time watching reviews and specifications of cars.
You can easily target them.
You can use YouTube in 3 different ways.
1. Start your informational channel
2. Run ads on YouTube
Running ads on YouTube could be decisive.
The reason is that as YouTube is available worldwide, you might get many users, but that might not be your customers.
With ads, you can set and target people with location and other details.
It’s been a long when people use to ask friends for their purchases. Now they use the internet. So if you want to increase your sales and more leads in your car dealership business, it’s far better to target them on the internet.
You can target them with different techniques, but the best ones are using social media. You can use the above given social media marketing strategies to target your audience quickly.
Whether you sell economy sedans or hatchbacks, or luxury-class vehicles, as salespeople, your only goal is to get your inventory shown to as many people as possible in hopes of making as many sales as possible.
In the past, the best way to do this was to put up a sign at the nearest road, tie a few balloons to it, and hope that people would stop in to browse your inventory.
Today, however, the game has changed.
And rather than using traditional advertising methods, like billboards and signs, salespeople and auto dealerships have a much better chance of attracting potential customers by advertising their products and promotions on social media.
In the following article, we’re examining the importance of social media marketing for car dealerships and how you can get started today, attracting as many people as possible to your showroom.
The Numbers Don’t Lie
Facebook alone is said to have approximately 2.85 billion active monthly users.
YouTube, known as the second most popular social media platform, has a slightly smaller number of active monthly users with about 2 billion.
That said, with only these two platforms, car salespeople and dealerships have the potential to reach nearly 5 million social media users every month.
Therefore, one of the biggest reasons that your automotive dealership should be advertising on social media is that it can put your business in contact with several billion potential users.
People Are Already Using Social Media
Another reason social media marketing is so important is that almost every person on the planet is already using social media.
Whether they’re using Facebook, YouTube, or any other platform, most adults spend a considerable amount of time scrolling their social media feed for entertainment every day.
Plus, many consumers tend to research a business on social media before deciding whether to make a purchase or interact with them.
Therefore, if you don’t have a social media presence, these people will most likely move on to the next auto dealership that does.
When you use traditional advertising methods like a billboard or newspaper ad to promote your products, you’re relying on the fact that billboards are placed in high-traffic areas or that many people read the newspaper.
However, you don’t have any control over who is going to see your advertisement.
In other words, your ads are almost guaranteed to get a large number of impressions. But the quality of those impressions isn’t all that great.
On the other hand, when you use online advertising and social media marketing, you can refine your target audience so that you will only show your ads to people who are already likely to be interested in what you’re offering.
Social media marketers can target ads based on many factors, such as age, gender, geographic location, hobbies, interests, and more.
For instance, if your dealership is planning to run a sale on sports cars, and you know that most people who buy sports cars are men between the ages of 34 and 45, you could customize your advertising strategy to show your ads only to people who fit within that demographic.
On platforms like Facebook, you could even go one step further and target your ads to only be shown to men between the ages of 34 and 45 interested in cars and follow other Facebook pages related to automotive racing, repairs, or accessories.
In the end, showing you ads to these people, rather than just anyone, is one of the absolute best ways to maximize your chances of making that next sale!
Automotive Social Media Marketing
In 2021, renting billboards and publishing ads in your local newspaper doesn’t have the same kind of impact that online advertising and social media marketing can have on your target audience.
With a massive percentage of people already using these sites, there’s no denying that when a social media marketing campaign is properly planned and implemented, the results will get your vehicles in front of more people, which means a better chance of sales and revenue for your automotive dealership.
Like many industries, automotive to has been going via remarkable transformation in recent years. Mobile and digital channels are rising influencing customer behaviour and decision-making when they shop for trucks and cars, not only in Canada but globally.
There are many factors why the automobile industry is looking at digital marketing more seriously than even in recent years. Anyway, a big motivating factor is that while digital marketing brings in more profit per car sold, it also costs much more. Car dealers in Canada could end up spending up to ten times more than needed when they stick to traditional techniques.
Here are some of the areas where digital marketing help are:
Social media chatter
Twitter, Facebook, Instagram are some of the platforms where people talk about automobile purchases, tips and experiences. You need your own voice on these platforms to make people alert about your brand and the work you perform. People, despite their reliance on user reviews, want a reliable and strong voice in their midst. The social media team will engage and interact with these potential or existing customers.
The automobile industry thrives on industry status. People buy automobiles on advice, other than personal choices. Bad online reviews can damage your chances of making a sale. Similarly, badly handled customer support problems can steer away from people from your brand because no one wants a car with a brand that does not bother with after-sales service. Online reputation management can take care of this issue.
Online marketing service providers can perform online surveys for your brand to ascertain what your possible buyers may be thinking about your services and products. These surveys are helpful before launching new products, or to know if the item will fit the demands of the market.
Social Media Marketing Strategy
The vast majority of folks using the Internet know what social media sites are. Regardless of that, many businesses have yet to jump on this online bandwagon. Here are several key tactics for social media marketing that will help your business excel.
To help a new business get accustomed to social media marketing, you should start out small. Starting out small will give you the opportunity to target the customers that are looking to purchase the products you sell. You don’t want to promote your site in too many places at first because you need to know what works and what does not.
It takes a great deal of patience to build a successful network in social media marketing. You will likely not see overnight success. Since it takes time to build a profile, you should create a reasonable timeframe for success. If you exercise patience, your audience will gradually grow to be the size you want.
Always keep your cool when posting and replying on social media sites. There are people who will post on your social media pages with the intention of causing trouble. Maintain a professional attitude and just remove the posts. If they have a legitimate concern with your business, be respectful and always maintain a professional dialogue.
Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to ‘like’ your page so they can have access to this unique content. You could for instance reveal a unique coupon code to the Facebook users who have ‘liked’ your page.
Remaining professional is important even though social networks have altered the way we talk to one another. Making personal connections with other users is fine, but the tone of communication should stay professional. If there are arguments, simply delete them or any other negative remarks. When interacting with friends, you should create a separate profile in your name.
Make sure that all Facebook comments that come from your readers are responded to. This is especially true for any negative comments. When people think you care about what they say, they will trust you and your products. Always respond to consumers in quick order, so they don’t feel like you’re not paying attention to them.
Try getting more followers on your social media by offering special coupons and discounts with those that like or follow your page. You’ll make your customers feel special when they get exclusive discounts and this will increase your sales.
It is important to be involved in the newer large social media sites for effective marketing, but do not forget about the older sites. Social websites like MySpace and Craigslist have huge followings, and you will be missing out on a large market if you ignore them. Social media is extremely competitive and the older established sites still have market share
One of the advantages of social media marketing is that it allows others to advertise your products and services for you. To take full advantage of this, incorporate one-click links on your product and service web pages that enable visitors to like it on Facebook or tweet it on Twitter. It has been proven that recommendations made by friends are far more likely to convince potential customers to make purchases than most marketing tactics employed by businesses.
Social Media Marketing Strategy Creative
To use social media marketing successfully you must be creative. The same material, sales, offers, and content will ultimately annoy your customer base to the point that they remove you from their page. Keeping things fresh and interesting makes sure they keep coming back for more, which means more sales.
If your social media marketing involves a Twitter account, automate certain kinds of content. If there are bloggers or news sources within your niche that you trust, and whose posts are consistently interesting, automate your account to retweet their posts. Also set up something where your best Tweets are periodically retweeted so they do not sink out of sight.
When creating Facebook content or tweet content on Twitter, make sure to proofread it prior to submission. This content represents the face of your business, so it must be professionally stated. You can abbreviate on Twitter but do so carefully. Take utmost care to present your content in the best way possible.
Find some influential bloggers that are out there in your niche and offer to be a guest poster on their blog. This would then allow you to have a link back to your blog. It may also attract people to follow you on the various social media sites that you are on.
You need to be sure that you understand who your target market is going to be when you create your social media page. You need to be able to share comments and information that will be of interest to your followers. They will be able to feel that you understand them and their needs with appropriate comments.
Don’t allow your competition to steal customers away from you. Try these tips if you want to develop a strategy in marketing that will work. There are many wonderful reasons to consider social media, including meeting new friends or just getting together a good marketing plan.
Obviously from Monday to Friday dealers focus on ensuring that there’s content built and shared on all social media platforms. However, we need to keep in mind that there is still social media on the weekend and it is key to ensure a consistent message.
At the dealership level on a Saturday there are one focus sales. This is obviously the main objective for the dealership on a regular basis however Saturday is always focused on moving the metal but when you look outside the dealership most people have the weekend off and are either buying a car or going to get groceries or spending time at home. With that, they obviously have more downtime and their social scrolling. So it’s a great time to ensure that your message image offers etc is in front of them at all times.
So even if you can’t be in front of the computer to do a post it is a great idea to have something scheduled that can go out and ensure that a picture or even something as simple as a weekend offer is shared with the world each and every day of the week.
If you need help with ideas, content, and the scheduling of these posts feel free to reach out anytime I’m here to help and work with dealers every day of every week.
It is crucial for dealerships to find an online audience. That can be done in a number of ways, including article marketing, SEO, and other marketing methods. Social media marketing is so popular that most new dealerships, and even a lot of existing ones, are quickly going online to use these strategies. With common sense and the following advice, social media marketing can help your company grow and thrive.
You need to have a current and relevant blog. If you’re having a promotion or a sale, make sure to post it to your blog. Also post updates containing information about vital news, such as changes in your operating hours, closings, and new locations opening up. – don’t forget to add them to your blog.
Be careful if you are considering using a marketing company for social media. There are a large number of firms that simply seek to defraud and prey on dealership owners who do not have experience with internet marketing. The companies utilize thousands of fake Twitter, Facebook, and YouTube accounts, which they create using proxy servers and automated registration bots. Your advertisement is then is rarely seen by a real person despite the view count and a large amount of money you have paid the social media marketing company.
Be sure to link all of your social media sites to one another for the best results. Readers should be able to “Like” you on FB, find your YouTube videos or follow your Twitter feed. Your Twitter profile should contain your Facebook and blog URL. When you create links between all your different social media profiles, you increase traffic.
Have a plan in place before you start a social media campaign. You need to decide on who will keep up the pages, what kind of layout is best and the amount of time that needs to be invested. As with any other campaign, you should set a timeline. Stay dedicated and continue to refine your plan.
Make your site more social media-friendly with comments, ratings and favorite lists. Giving people an option to rate things on their own will help you gain credibility.
Always give your site visitors a way to subscribe to you so they may follow you on sites like Twitter and Facebook. Many individuals use Facebook, Twitter and Linkedin on a regular basis, meaning that you can use these sites as a valuable way of promoting your dealership. Just provide easy access to your daily posts and your consumers will easily be able to stay up to date on your products and dealership.
If you need help doing social media marketing, don’t be embarrassed or afraid to ask. This market is large and many designers and consultants can create a website and social media strategy that works for you. You might have to throw down a little bit of money, but this is an investment that will pay off in the long run.
For social media profiles, it is a good idea to have both a button for the RSS feed of updates and prominent buttons to click to link to your dealership website. Make sure this appears on your website, blog, emails and signature when you leave comments. You might also link every social profile to each other and ask people to join you on multiple sites.
Facebook makes it fairly simple for followers of you to share what you post. Comments will appear on that person’s news feed so all of their friends see it. Encourage people to participate and engage with each other.
Use tools related to Twitter such as Tweepi or Twellow. When you use these tools, you can hone in on a target audience. Twitter, like Facebook, takes care of its advertisers, so you can find a lot of help by simply using the tools the site provides. You should come up with lists of consumers to target, in hopes that someday they will sign up to receive your updates.
Your blog posts can be viewable from your LinkedIn page when you use its blog feed application. You can post an article, and it will appear as LinkedIn updated. This will help you save time and you should get more exposure by reaching out both to a blogging community and to your LinkedIn friends at the same time.
Your profiles can draw customers to your online store. Tell your customers about your current promotions, or new locations. Let them be able to print coupons. Let them also have access that they can get that are reserved only to Facebook friends. Make it worth their while to add you as a Facebook friend.
Post links to your company blog on all your social media accounts every time you make a new post. This will link to your followers in the social media that there is new and interesting content available for them to read about.
Consider the benefits of giveaway promotions through social media. There’s nothing like free products to get people coming to your dealership’s social media pages in droves. Simply decide on the freebie, then go to some of the popular freebie social media profiles and post a link to where customers can get the freebie.
Find experts in your niche, interview them and post those videos on YouTube in order to impress your customers with your social media marketing efforts. These videos will pull in interested viewers, and they will begin to associate your name with the experts you interview. This authenticity only helps you sell your products and services within your niche.
If you use Facebook as a marketing tool for your dealership, make sure that the things you share are relevant and interesting. Your followers will be content with just a few quality posts a day, so don’t overdo it. Pass on items that you think are interesting, exciting, or engaging for your customers. Choose information that is relevant and interesting. Avoid meaningless quizzes and surveys about irrelevant topics that mean nothing to customers.
It might be a little time consuming to start, but when you have started, it is not a lot of work. dealershipes all over the globe have learned how social media can impact their online presence. Are you ready to do the same? It just takes some commitment and some help from experienced people.
Contrary to popular belief, social media has existed for a decent length of time. Not only are they great to communicate with friends and family, but they are also powerful marketing tools. The opportunity to spread your company message on the Internet will always be growing and improving; however, you should still adhere to some basic ideals.
Let your existing customers know about your social media sites. Your customers can then join your pages; this allows them to expose their friends to it. This form of advertising is free and accessible to a broad range of people. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.
Make sure to update all of your social networking sites regularly. Your customers may expect regular updates. If you don’t provide these, you may find yourself losing customers. Dedicate a few days out of the week for updates.
To really increase your follower base on social media sites, you need to go beyond just selling products. Link to external stories, articles, and other content that is related to your particular niche or industry. You can run contests, post pictures and ask questions. Find ways to get your followers engaged and involved. Instead of focusing on product placement, focus on product engagement. People should be able to identify with your brand and consider it as a part of their daily lives.
You need to add links to all social media sites you have profiles on to every webpage, social media site, and email communication that you make. At a minimum, these buttons should appear on your company site, your blog, and email and forum signatures. Also, link between profiles for maximum exposure.
Sprinkle your tweets with the names of people you know to be influential in the field. Make sure you write their usernames behind the @ symbol. This will bring your post to their attention. If you make an interesting point, they may well respond to you or re-tweet your post.
Create vibrant titles for your YouTube or network videos. The title must be inclusive of relevant keywords for your particular niche. You’ll have more views if your audience thinks your videos are useful and if those videos come up with relevant keywords.
Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. Simply put up your article and it will show up as LinkedIn-updated. That way, you can make the most of your time and generate maximum exposure because you will have communicated to your blog audience as well as your LinkedIn contacts simultaneously.
Understand that people like hearing what you have to say about them when you are promoting yourself on the web. A suggestion from one customer will likely reflect the feelings of many other customers. You should always show that you are interested in their opinions.
Social media marketing success takes time so be patient. It can take considerable time to gain a network of loyal followers. That is when the real positives of social network marketing come through. This can take up to a year or more. Once you have this following, you will be able to develop more creative strategies to market to these customers.
Keeping things simple may be the best way to convey information through social media. Messages should be short enough to ensure that boredom is not possible; you want to make sure that visitors want to share your information with others. You can also careful image placement to keep text to a minimum.
Take a look at your Twitter feed and figure out which posting times produce the most responses and re-tweets. Once you identify any patterns, adjust the time you send your tweets. If your message service is automated, you can have your account sent tweets when your followers are usually logged onto their twitter accounts.
Subscribe to the feeds of your followers. You don’t want your customers or friends have the feeling that you are more elitist than them. Forging two-way social media links tells customers and potential customers that the company they’re paying attention to appreciates that attention. To follow someone back on Twitter should be pretty simple and only requires a few seconds. This gives something back to the customer.
Comment on other social media bloggers’ posts frequently. Social media marketing, after all, is about being social and talking to others. You can easily do this by talking to others that blog in your niche. Doing this will quickly increase the number of social connections you make.
You should always talk up your friends using social media blogs and profiles. This is strange, but people like seeing social credentials prior to interacting with you. Blog about your friends on Facebook, or your number of Twitter followers. Link to your other social media profiles, also.
Try focusing your campaign on popular social outlets. Try to focus on popular websites like Google Plus, Twitter and Facebook. You can tailor your campaigns to your customer base if you focus on the resources they use most. This will help you attract customers and get more sales.
It is vital that you put up a good headline when you post. You want to have a catchy headline so that your reader gets interested. Creating a great headline will keep them on the page longer, increasing the chances for a sale. Make sure you think about what the headline will be.
If you want people to respond to your marketing, you must attempt humor when appropriate and possible. Whenever someone finds something funny, they are much more likely to share their find with friends. This is an easy way to gain word-of-mouth.
Carve out your own place in the social media world. You might have a lot of people competiting with you, but if you stay on top of new content you will get the traffic. If you use this article’s tips, you’re sure to be successful. Social media campaigns can be a great asset and a wonderful opportunity to increase revenue.
The subject of falling organic Facebook organic reach has long been causing heated discussions and headaches for marketers around the world over the last year. This is because, thanks to Facebook’s new algorithm update, organic reach on this platform took a big nose dive in the last six months or so – a drop of which has not been seen since at least 2020, when social networking giant Twitter was on the verge of going public. Now, Facebook has responded by announcing that it is planning to fix the problems with its organic SEO efforts by introducing a brand new approach. In other words, we can now look forward to more organic growth on this social network, but one that will definitely take place on the back foot of competitors.
Why Facebook Organic Reach Is Declining
This news does not necessarily mean that organic search engine ranking will be hit hard in the near future, though. This is largely due to the fact that Facebook still has a ton of potential in the realm of paid advertising. And its competitors too – particularly Google – are doing their very best to keep up with the latest trends in organic search engine rankings. But for most brands, the bottom line remains the same: do not sacrifice your organic SEO results just because your competitors are making some moves in this space. After all, the ultimate goal is to have as many organic connections as possible, which means making sure that each and every link you establish counts.
If there is one thing that you can count on as a general rule of thumb when it comes to the topic of organic SEO, it is that Facebook is definitely going to have a much harder time in the future trying to get organic rankings than it has the previous few years. This is primarily because the search engine giant is constantly updating its algorithms to keep up with changes in the web world. For instance, this past June, Facebook launched a feature that would let businesses post comments in their main page’s News Feed. This way, they would be able to tell their followers what they were up to without having to even leave the site. However, as this feature began to roll out, some marketers were very vocal about their distaste for it, citing several reasons. One of these being that it makes it easy to spam their page, especially in light of recent reports from researchers who claim that more consumers are turning to social media for news and information.
Establish a clear path of action.
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital Marketing is the promotion of brands using all forms of digital advertising Means to reach consumers.
Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their ROI (Return on Investment) more accurately compared to other traditional marketing channels.
Today most of the businesses used these new digital technologies/ Types of digital marketing for advertising & promoting the product/services & for reaching to the targeted Customers/Consumers. There are following types / new technologies used in digital marketing
Your strategy, if a comprehensive one, will be around long-term. At the same time, you have to remain open to changes and improvements if, for instance, your competitors take a new direction, you take a new direction. Flexibility is the name of the game.
Let’s take a look at how to start writing your marketing strategy:
Analyze your dealership
- Objectives and how you’ll reach them
- Strengths and weaknesses of the team, business, products, services
Analyze your market
- How big is it?
- You growth expectations
- Customers’ behavior and spending power
Analyze your competition
- Monitor their messaging, marketing campaigns, social channels, products
- Their strengths and weaknesses compared to yours
- Compare pricing, customer support, sales channels, customer demographics, messaging, etc.
Identify your customers
- Segment your existing and potential customers according to what they want from your dealership – high-quality products, low cost, 24/7 customer support, location, etc.
- Once you’ve segmented, compare your positioning with that of your competitors – customer support, cheaper/more expensive, fast to market, targeted countries, etc.
Analyze your products and services
- USP – what makes your product or service unique?
- Benefits – check out your segments as it’s likely they’ll be looking for different things – price, location, etc.
How will you broadcast your benefits?
- Blog posts
- Social media
- Email campaigns
- Promotions and offers
- Paid ads
- Events and trade shows
- Traditional press
- TV and radio
- Word of mouth
Having agreed on your dealership marketing strategy, you’re now ready to build your marketing plan, and launch campaigns. Your plan will identify budgeting, deadlines, key team members, channels, etc.
Advantages of Digital Marketing
There are many advantages of digital marketing, including:
It’s more affordable to deploy than traditional marketing and advertising
- Digital marketing goes from planning to execution more quickly.
- Digital marketing gives fans/viewers/readers a chance to share your content.
- Digital marketing campaigns are easier to attach to other campaigns & growth in the customer’s base.
- Digital marketing campaigns have longer shelf lives & access to wide international markets.
- Digital marketing gives the brand more time and space to tell its story.
Remember what I said earlier, about having a flexible strategy? Your plan, more so.