As we have already mentioned in our auto digital marketing essential guide that 95% of car buyers use the internet at least once in their auto-buying journey.
It could be social media, reviews, blogs and vlogs that influence the buyers.
But two platforms are compelling when it comes to car dealership business marketing. One is Facebook, and the other is YouTube.
But according to research, 84% of the car buyers are Facebook users, and 23% used Facebook for the purchase. Other than that, car buyers analyze different models on YouTube. So it’s easy to target them with YouTube ads.
So if you are in the auto dealership business, you can use social media as your most powerful tool to get huge sales.
Special Note: It’s found that auto sale with digital marketing is ten times cheaper than with traditional marketing. But it’s not for all. Only experts know how to make an ad cost-effective and get more sales. Shawn Ryder is an expert who is offering digital marketing services for your local business.
Start with branding
In research, it’s found that if someone watches an ad seven times, he is more likely to remember that brand for a longer period.
That means your top priority should be to run a branding ad with a localized audience.
People should know your name and why they should come to you for their auto purchase. This will also build trust between you and your targetted audience.
You can run ads on Facebook, Instagram, YouTube, Twitter and LinkedIn.
It looks like an extra cost, but it’s way cheaper than spending on BillBoards.
Facebook has over 2 billion users right now. It seems like everyone is using Facebook. So it’s easy to target anyone on Facebook. That’s why every business finds it essential to be on Facebook. People use different ways to tag a business on Facebook.
So it is essential for you.
The reason is that by utilizing this powerful tool, you can get many leads for free.
Other than that, Facebook ads have become one of the most powerful ads in the world.
There are two main reasons behind this.
1. Facebook ads are way cheaper
2. You can run more personalized ads
So with your personalized ads, you can get cheaper sales for your auto dealership.
It’s found that over 500 million users use and watch Instagram stories daily.
That means it’s an excellent opportunity to target your audience with Instagram stories.
You have 3 different ways to use Instagram stories to target your audience.
1. Start your Instagram page, and start a series of exciting car stories
2. Run ads to target your local audience
3. Reach influencers to run your stories
LinkedIn is a platform for professionals as professionals have more buying capacity, so could be your targetted audience.
LinkedIn also provides you with many data to target your audience. You can target them on your LinkedIn ads with your given data.
Pinterest has 454 million monthly active users.
Most of them use Pinterest to add and find pictures especially related to design, model and art.
There are two ways to target your audience on Pinterest.
1. Add Pins
2. Run ads
In both ways, if a professional handle your account, it can get you branding and leads easily.
For instance, if someone is searching for cars models, they are more likely to purchase.
YouTube is the second-largest search engine in the world.
All those who don’t want to read stuff, they search on YouTube to listen to it.
Especially when it comes to auto, it could be the most powerful tool because people spend much time watching reviews and specifications of cars.
You can easily target them.
You can use YouTube in 3 different ways.
1. Start your informational channel
2. Run ads on YouTube
Running ads on YouTube could be decisive.
The reason is that as YouTube is available worldwide, you might get many users, but that might not be your customers.
With ads, you can set and target people with location and other details.
It’s been a long when people use to ask friends for their purchases. Now they use the internet. So if you want to increase your sales and more leads in your car dealership business, it’s far better to target them on the internet.
You can target them with different techniques, but the best ones are using social media. You can use the above given social media marketing strategies to target your audience quickly.
Whether you sell economy sedans or hatchbacks, or luxury-class vehicles, as salespeople, your only goal is to get your inventory shown to as many people as possible in hopes of making as many sales as possible.
In the past, the best way to do this was to put up a sign at the nearest road, tie a few balloons to it, and hope that people would stop in to browse your inventory.
Today, however, the game has changed.
And rather than using traditional advertising methods, like billboards and signs, salespeople and auto dealerships have a much better chance of attracting potential customers by advertising their products and promotions on social media.
In the following article, we’re examining the importance of social media marketing for car dealerships and how you can get started today, attracting as many people as possible to your showroom.
The Numbers Don’t Lie
Facebook alone is said to have approximately 2.85 billion active monthly users.
YouTube, known as the second most popular social media platform, has a slightly smaller number of active monthly users with about 2 billion.
That said, with only these two platforms, car salespeople and dealerships have the potential to reach nearly 5 million social media users every month.
Therefore, one of the biggest reasons that your automotive dealership should be advertising on social media is that it can put your business in contact with several billion potential users.
People Are Already Using Social Media
Another reason social media marketing is so important is that almost every person on the planet is already using social media.
Whether they’re using Facebook, YouTube, or any other platform, most adults spend a considerable amount of time scrolling their social media feed for entertainment every day.
Plus, many consumers tend to research a business on social media before deciding whether to make a purchase or interact with them.
Therefore, if you don’t have a social media presence, these people will most likely move on to the next auto dealership that does.
When you use traditional advertising methods like a billboard or newspaper ad to promote your products, you’re relying on the fact that billboards are placed in high-traffic areas or that many people read the newspaper.
However, you don’t have any control over who is going to see your advertisement.
In other words, your ads are almost guaranteed to get a large number of impressions. But the quality of those impressions isn’t all that great.
On the other hand, when you use online advertising and social media marketing, you can refine your target audience so that you will only show your ads to people who are already likely to be interested in what you’re offering.
Social media marketers can target ads based on many factors, such as age, gender, geographic location, hobbies, interests, and more.
For instance, if your dealership is planning to run a sale on sports cars, and you know that most people who buy sports cars are men between the ages of 34 and 45, you could customize your advertising strategy to show your ads only to people who fit within that demographic.
On platforms like Facebook, you could even go one step further and target your ads to only be shown to men between the ages of 34 and 45 interested in cars and follow other Facebook pages related to automotive racing, repairs, or accessories.
In the end, showing you ads to these people, rather than just anyone, is one of the absolute best ways to maximize your chances of making that next sale!
Automotive Social Media Marketing
In 2021, renting billboards and publishing ads in your local newspaper doesn’t have the same kind of impact that online advertising and social media marketing can have on your target audience.
With a massive percentage of people already using these sites, there’s no denying that when a social media marketing campaign is properly planned and implemented, the results will get your vehicles in front of more people, which means a better chance of sales and revenue for your automotive dealership.
Like many industries, automotive to has been going via remarkable transformation in recent years. Mobile and digital channels are rising influencing customer behaviour and decision-making when they shop for trucks and cars, not only in Canada but globally.
There are many factors why the automobile industry is looking at digital marketing more seriously than even in recent years. Anyway, a big motivating factor is that while digital marketing brings in more profit per car sold, it also costs much more. Car dealers in Canada could end up spending up to ten times more than needed when they stick to traditional techniques.
Here are some of the areas where digital marketing help are:
Social media chatter
Twitter, Facebook, Instagram are some of the platforms where people talk about automobile purchases, tips and experiences. You need your own voice on these platforms to make people alert about your brand and the work you perform. People, despite their reliance on user reviews, want a reliable and strong voice in their midst. The social media team will engage and interact with these potential or existing customers.
The automobile industry thrives on industry status. People buy automobiles on advice, other than personal choices. Bad online reviews can damage your chances of making a sale. Similarly, badly handled customer support problems can steer away from people from your brand because no one wants a car with a brand that does not bother with after-sales service. Online reputation management can take care of this issue.
Online marketing service providers can perform online surveys for your brand to ascertain what your possible buyers may be thinking about your services and products. These surveys are helpful before launching new products, or to know if the item will fit the demands of the market.
You must be wondering why digital marketing is essential for your automotive dealership business? Or you might be curious why some of your competitors are becoming more popular and getting more sales and how to compete with them?
If so then let me explain it to you.
A couple of years ago, when the digital world wasn’t crowded, people used to ask friends and fellows before making the purchase. But the trend has changed. In recent research, it was found that 95% of the buyers use online search before making the purchase. And 67% of buyers ‘ journeys are completed online (that means buyers are ready to buy after analyzing things online).
For example, some buyers, who are addicted to reading blog posts, search for articles, and review websites, and those who use YouTube, follow vloggers recommendations about an auto before making the purchase. It actually depends on whom they trust.
It’s not over yet.
In another survey, it was found that 81% of the people discovered new brands after Covid-19. Actually, Covid-19 played the role of a catalyst in the digital world. People became more habitual of completing their buying journey online. So if you are still in traditional marketing then you’re not only paying more but you’re losing at least 67% of the buyers completely..
It’s also researched that digital marketing conversions are 10x cheaper than traditional marketing like marketing on billboards, newspapers, TV, and radio, etc. That means those who are available in the digital world are making more profits from their automotive dealership than those who are still relying on traditional strategies.
If you believe that you should get into these news strategies but don’t know how to start then here is a brief guide for you.
Digital marketing means marketing a business through digital means that may include classified ads posting marketplaces, websites, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, content marketing, and YouTube, etc.
Here are the best digital marketing strategies that can lead your automotive dealerships to massive growth.
Classified ads posting:
Do you know there are millions of users of classified ads posting marketplaces as Craigslist? The appealing thing for such websites is that most people use them for local purchases, and the targeted audience for automotive dealerships must be the local audiences. You can’t sell an auto to any other city or state because many dealers must be there to cover that area. Does it make sense?
So if you want to give digital marketing a shot then you can start with classified ads posting sites like Craigslist.
Website & SEO:
A website is a store where buyers finally come to make purchases. For example, an automotive business website will be a store of your available vehicles, where you can add the best possible information of your vehicles so that if a buyer comes, those images could result in conversions.
After the completion of the first most important step (the interface of the website), the next step is to bring customers to the website. That’s not a one-time process. You will either request an SEO expert Shawn to bring targeted visitors to the website, or you can go for search engine marketing.
You also start a blog on your website to engage your visitors during their buying journey. You can easily find an experienced freelance writer who can do this for you.
Search Engine Marketing (SEM):
Let me give you an example to make you understand why SEO and SEM both are important.
According to Ahref there are about 1.3M global searches for the term “auto”. 34% of them go for organic results that come with SEO and 8% of the people choose to click on Ads that appear before organic results due to SEM.
Those who are into it already know that SEO takes time, it can take from 6 months to years to compete for a competitive keyword, but you can market your product on search engines with search engine marketing.
But it’s not as simple as it sounds.
When experts create ads, they take care of everything. Make it clickable and less expensive by utilizing the data they are extracting each day.
Social Media Marketing:
Do you know there are over a billion active users on Facebook? And millions of active users on the other top social media platforms? The other great thing is that social media ads are cheaper than Adwords.
There are even free local groups and a marketplace on Facebook. You can target all of them to bring more sales and conversions. But it becomes complicated when you promote your store or automotive dealership business on social media platforms. You need an experts’ assistance so that you could target the right people to boost conversions.
Business owners don’t often use social media, and they don’t even Google stuff. They focus more on expert advice, and their best medium is email.
So if you are in an area where you want to target business owners, then SEO, SEM & SMM might not work properly. You need to target them with email marketing. Any expert can guide you on how he can help you target your premium audience with email marketing.
It’s been so long since YouTube was started as an entertainment platform. Now it’s the second-biggest search engine in the world. Yes, people now widely use it to learn stuff and get visual information.
So when it comes to the automotive dealership business, Youtube could be the best platform to promote your business because those who are interested in buying an auto must be searching for some different models and looking at the price charts.
Automotive dealers can target YouTube audiences with their dedicated channels as well as they can target the audience with YouTube ads.
The world has changed, if you’re not online that means you are far behind your competitors who are using digital marketing strategies. There are billions of users out there and you can target them with the help of an expert.
The conversion with digital marketing is far cheaper than the traditional ones. So those in the automotive dealers can follow the above discussed best strategies to bring massive growth in their business.
Social Media Marketing Plan
Social Media: the newest wave of internet marketing genius. If you need a new way to market your business, or perhaps you’ve been hearing a lot about these sites for businesses and you’d like an idea of how to go about it, then this article is for you. It will walk you through ways to use these sites to advertise your business, company or product.
If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. Thank those that mention your name, and answer any questions they may have. This will build a bond between your company and your customers. This will show your customers that you’re a real human answering their questions, which will build rapport with them.
Add a share button for Facebook near the tops of blog posts. This allows one-click sharing with a visitor’s Facebook friends directly from your blog. This will increase the number of readers who visit your blog, which means more visitors who will be interested in what you have to offer.
Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts.
Don’t Annoy Customers
One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you’re always bombarding them with messages!
When using social media to market your business or product, be sure that you create a title that will draw people in. A boring title will make viewers skip over your article, thus, your marketing efforts will be for nothing. Also, make sure your title is relevant to your business or the product that you are selling.
You’ll want to link to your video and channel from social media platforms. Use website links within the YouTube description and share buttons. Convenient links to your Twitter and Facebook accounts make it easy for interested viewers to help you out by spreading your videos around to their friends.
You should be flexible about how often you update your page. If you have a new campaign or product, frequent updates will be expected by your visitors. If you frequently find that you have nothing to post, don’t post as often.
Try using polls on your social media profiles to engage your customers and get them involved. People love to give their opinions and have their voice heard. A poll is a great way to get them to voice their opinions and give feedback on new products and ideas that are relevant to your company.
Read about social networking. You likely have a social Facebook page right now, but it is important to remember that a professional page is a different animal. A number of useful resources are available online, and if you run into problems, you can even discuss them with professionals.
Videos are a great content for your social media marketing. Demographics show that video is the largest and fastest growing online application. You can make your old articles and posts into video presentations using screen capture and presentation tools available on the web. Add them to your YouTube profile and link them to your social media pages.
To use social media marketing successfully you must be creative. The same material, sales, offers, and content will ultimately annoy your customer base to the point that they remove you from their page. Keeping things fresh and interesting makes sure they keep coming back for more, which means more sales.
Social Media Pictures
Use pictures to effectively market your brand on social media websites. Pictures can often speak lounder than words. They can help consumers to visualize brands and become interested in purchasing yours. Include pictures of your products, pictures of events you have attended, and any other interesting pictures that are worth talking about.
If social media marketing is new to you, here is a tip to help you understand it better. Think of the social media sites as places in which you can create a picture and a voice for your business. Your posts represent the viewpoint of your company. Consider social media as the way to communicate who you are, what your product is and what value your product has for potential customers.
Social media marketing is all about building good communication skills. All the social media sites are based on conversations of one form or another. Use these sites to engage potential customers by telling them what you have to offer, making pertinent posts and displaying prominent links to your product pages. Try asking your visitors questions about what they are looking for. You will build relationships by exchanging valuable information and be rewarded by increased sales for your efforts.
There are a ton of different ways you can use these sites to move your company forward. This article has shown you some of the best ways to get yourself set up and start using the features these sites offer, but you will want to keep researching and learning as they change and grow.
Automotive SEO Tips
Does your dealership website not have the traffic you expect? It’s possible that your website lacks search engine optimization, which refers to a collection of strategies to improve your dealership visibility on web searches for words related to your vehicle makes, models, and service.
The best automotive websites out there grow organically in popularity, in the sense that their recognition is grass-roots and not necessarily always purchased through pay per click like Google. You can find out how you can also work to grow your site organically by implementing some great search engine optimization tips (SEO).
Search Engine Results
You will need to make your automotive website pop up in the Google search results. Build a really solid website and use search engine optimization to have it discovered. If other local dealerships in your market haven’t done as well, you will stand out like a shining star from the crowd.
Treating your Automotive SEO efforts like homework is a great way to achieve in the highly competitive field of automotive digital marketing. This means you should be approaching the trafficking of your site like the completion of an educational term paper. You need to do your keyword research, build a synopsis, bullet the important points, and run down the dealership checklist to refine the process.
Try several different keywords when you are working to rank higher in all search engines. Search engines will “read” the metatags and help you appear in a wider variety of searches that are conducted.
Monitor Traffic Results
One sure way to increase traffic to your dealership website is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your dealership. Use those search words as subjects for your next few blog post content, as they represent trending topics with proven interest to your visitors.
Search engines track the average visit length to websites and use that information as part of the ranking algorithm. Abundant useful content is the key to keeping visitors on your website longer, which results in a higher page rank and more new and repeat visitors to your website.
Local Business Directories
Take advantage of free local business directories and related sites. Enter your dealership’s information into any or all of the free local business directories out there – locally is best but national ones will be helpful as well. This will make your website slightly easier to be stumbled upon during web searches by potential customers.
Google My Business
Claim your Google My Business location to maximize search engine optimization! That is for websites that are designed to map out locations for dealerships with a local presence. Search engines will bring up sites local to a customer’s IP address when they are searching for a physical dealership location. By claiming your site on these pages you can control your brand and make customers more likely to visit your website and ultimately your physical dealership location.
Content is Key
Keep your website content fresh. While having lots of content is essential, it has to be current and up to date. The search engines track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change on the site, whether it’s a new article or automotive blog post, will help to boost your rank.
Search engines like Google and Bing are constantly evolving in terms of how they find information on the web. Consequently, you will have to change your dealership site and pages to correspond with the changes that are occurring in search engine technology if you want to stay on the cutting edge of Search Engine Optimization for your dealership.
Patience is Important
When it comes to search engine optimization, you also need to be patient. Dealers are not going to see immediate jumps in traffic simply because they worked on optimizing their site yesterday. It can take several months to see a significant result from your search engine optimization process as it is being conducted. Especially if you are a new dealership, or have recently started updating the website.
You might work hard changing things around and not see an instant reward with those adjustments. Don’t get discouraged during the process. Just keep at it and you will eventually see the results of growing traffic to your website.
Check out the Competition
Grab any information your competitors give you and use it to your advantage as well. Sometimes, competing dealership websites will give you exact information about their targeted keywords objectives. There are some common ways to find this information out. One is to look in the META tag of the dealership’s homepage. Additionally, on some pages with articles and blogs, some or all of the keywords will be in bold. Spend some time reviewing competition sites and if they are doing well in their strategy monitor closely but if they aren’t doing a lot it should be easier to grow your own exposure in search results.
Linking to Lists
Linking to lists is very popular for dealership websites and can help your search engine optimization. You can find a lot of articles that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well – written content with relevant content composed as lists with numbers, not bullets, such as “10 ways to buy a new SUV for your family.”
Keywords on the Website
Place your keywords in unexpected places on your web site. Obviously, you are using pictures, advertisements, graphics, or other forms of media where the coding is unseen, include your keywords in there somewhere – like in the alt tags for images. Doing this gives you an upper hand because you are not bombarding your readers with it, but it is still seen by search engines like Google.
You may also wish to include the keywords within the title of site pages. Your title is your websites first handshake with the various search engines, so make it very relevant and friendly. By having a more generic word in the title, searchers who aren’t aware of your company’s name will still visit your website to find the vehicles or services they are looking for.
Inbound Link Strategy
Set up a strategy for getting inbound links to your website from relevant, highly-ranked websites. Of course, everyone’s goal is to find a way for Wikipedia, the most highly ranked site of all, to send us its link juice. Your goal should be to find other websites who’s topic matches your dealership to provide you with their Page Rank boosting links.
Build a great series of appropriate backlinks on your automotive site. Have your keyword phrases be in the all titles of those links for sure. Make sure that these links are related to your own content, otherwise, they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas and other web sites to visit your site.
Building a steady volume of backlinks is critical to all internet marketers, but it is important to know that all backlinks to your site are not equal. Google assigns page rank scores to all websites as part of its ranking process algorithm. Your goal should be to attract backlinks from websites that have a page rank that is at least equal to your own, but preferably higher obviously. Higher page rank signifies higher status in the eyes of the search engine results and the fact they are linking back to you, can raise your own status in search rankings. Which leads to more traffic and in turn more leads – with sales generated.
Make it a Daily Routine
A great way to improve search engine optimization is to work on it as part of your daily routine, in the same way, you would check your emails. This is because SEO techniques are not static, as search engines evolve continually and rapidly, and what worked yesterday might not work today or tomorrow moving forward.
Focus on Images Too
When looking to ramp up the dealership profile, don’t forget that image names count in search results – quite heavily, in fact. Be sure to give the names of the images that searchers will easily find. If you’re writing about a particular vehicle model, be sure to include keywords for that product in the image name itself, so that the image will pop up in a Google image search result.
Blogging and Content
Add a blog to your website in order to maintain the freshness of your dealership content and to target specific long-tail keywords, both of which will increase your page rank within Google. You can also place links to and from blog posts on other areas of your site to refresh the content on pages that are not typically updated – like the manufacturer content that is provided automatically.
Writing unique content is an overlooked SEO strategy. The Internet is filled with free information on many websites. The best way for your content to get attention is by using information that is either very specific on a vehicle for example or not widely published. This will give your site a competitive edge over those using stale and widely published information that is on every other dealership site.
Knowing which search engines and keywords are used by a target audience is very important when utilizing search engine optimization.
Highlight Industry News
To get an immediate increase in traffic pay attention to the industry and manufacturer news. If you cover a soon to be searched topic (or new vehicle model) before other sites do, most search engine algorithms will place your link at the top. To get the latest scoops you can follow people relevant to the industry on Twitter and set up notifications from Google to get emails when something relevant shows up about the new model being launched.
Get involved in social media heavily. Posting links to your website content on some of these sites can get you multiple responses that can add to your audience base. It’s a great way to draw in new leads and customers!
You should always monitor the ranking of your page using programs such as the Google Console and Analytics. You should also always know what location the people visiting your website are from. Check this information on a consistent basis so that you can alter your targeting strategies if required at all. Once a month is suggested for a dealership – let experts regularly oversee, monitor but don’t obsess over it every day.
Improve Dealership Traffic
Search Engine Optimization is not a big mystery, and there is nothing unethical about conducting it. Every dealership owner who wants to increase his or her website’s traffic (i.e., every automotive dealer owner) should be willing to take steps to improve search engine rankings.
Using the tips we went over here will help increase the popularity of your website over time.
If you want to increase the traffic to your dealership website by making it more visible on search engines, remember these tips and you will have more visitors, leads, and ultimately sales!
Obviously from Monday to Friday dealers focus on ensuring that there’s content built and shared on all social media platforms. However, we need to keep in mind that there is still social media on the weekend and it is key to ensure a consistent message.
At the dealership level on a Saturday there are one focus sales. This is obviously the main objective for the dealership on a regular basis however Saturday is always focused on moving the metal but when you look outside the dealership most people have the weekend off and are either buying a car or going to get groceries or spending time at home. With that, they obviously have more downtime and their social scrolling. So it’s a great time to ensure that your message image offers etc is in front of them at all times.
So even if you can’t be in front of the computer to do a post it is a great idea to have something scheduled that can go out and ensure that a picture or even something as simple as a weekend offer is shared with the world each and every day of the week.
If you need help with ideas, content, and the scheduling of these posts feel free to reach out anytime I’m here to help and work with dealers every day of every week.
How important is consistency?
When it comes to making sure that you are sharing information with your followers your friends and others that may have interest in your dealership the key to the entire process is simple it’s consistency.
When I decided to make the venture into doing social media for automotive dealers the reason was that I was following many and realized that while sometimes they would do some posts it was pretty sporadic.
A lot of dealers have a tendency to go on bursts of time when they would post content regularly. For example, if there was the event of a certain sale happening they’d want to promote that obviously. But once the sale was over they wouldn’t post again for a long time.
Dealership Delivery Pictures
Some dealers have a great process for posting delivery pictures. I think this is great however it kind of loses effectiveness after a while if that’s all it’s being posted. Some dealers said I talked to have mixed emotions on the posting of deliveries. They feel that it can be great to show somebody that’s getting it their new vehicle and obviously if it can be shared by that customer it brings a heck of a lot of value. There are others that feel that it kind of dilutes the importance of the sale because of it kind of shows that they are only in it for the ultimate goal of selling a vehicle.
Social Media Consistency
However, the entire key to post on social media is consistency. This means ensuring you have a variety of content to share which can include many things. There are great sources of material from the manufacturer which can include visuals that you can personalize and obviously the monthly incentive should be there as well. Do the delivery pictures as much as possible as well as any unique things that may occur at the dealership.
Pay Attention to Audience
It depends on the audience, some of the biggest and most engaging posts that I’ve done have been things that have been a little bit off the board. For example, with one manufacturer we did a post that referenced the fact that people name their cars. so we gave a couple of example names and asked people what they name their car. The results of the feedback were phenomenal people had lots of fun with it and even included pictures of their vehicle and commented on other vehicle names and had a lot of fun. However again the key is making sure that the audience fits the message. This type of post of naming a vehicle I wouldn’t do on all makes and all models of the manufacturer.
Dealership Team Members Involvement
Another way to help with consistency is to simply get involvement from the dealership team. Now, this can sometimes be a challenge in that people may not want information on social media. But sometimes there are individuals that are happy to shine a spotlight on themselves and are open to the idea of doing a biography of themselves and how it benefits the dealership. I’ve actually had a dealer ask me how we can get the team at the dealership to actually follow their social media so their own members weren’t engaged with the content of the dealership they work at. We decided to highlight the actual individuals at the dealership and share some of their history in the business and highlight their achievements. This led to not only team members following the page and their social media but actually sharing it with their own friends and family as a way to promote both themselves and ultimately the dealership.
These are just a few ideas of ways that can help with some consistency on a regular basis for posting. I’m sure there are many other ways that can help ensure that there are a consistent message and brand building happening for your dealership.
There are ways to ensure that there are consistency and creativity occurring for the messages you are putting out you can have somebody at the dealership that oversees the process or you can hire an outside agency to help. But the key is that there is a daily objective of at least a post and planning ahead as much as possible for any future events, holidays, or special activities.
It is crucial for dealerships to find an online audience. That can be done in a number of ways, including article marketing, SEO, and other marketing methods. Social media marketing is so popular that most new dealerships, and even a lot of existing ones, are quickly going online to use these strategies. With common sense and the following advice, social media marketing can help your company grow and thrive.
You need to have a current and relevant blog. If you’re having a promotion or a sale, make sure to post it to your blog. Also post updates containing information about vital news, such as changes in your operating hours, closings, and new locations opening up. – don’t forget to add them to your blog.
Be careful if you are considering using a marketing company for social media. There are a large number of firms that simply seek to defraud and prey on dealership owners who do not have experience with internet marketing. The companies utilize thousands of fake Twitter, Facebook, and YouTube accounts, which they create using proxy servers and automated registration bots. Your advertisement is then is rarely seen by a real person despite the view count and a large amount of money you have paid the social media marketing company.
Be sure to link all of your social media sites to one another for the best results. Readers should be able to “Like” you on FB, find your YouTube videos or follow your Twitter feed. Your Twitter profile should contain your Facebook and blog URL. When you create links between all your different social media profiles, you increase traffic.
Have a plan in place before you start a social media campaign. You need to decide on who will keep up the pages, what kind of layout is best and the amount of time that needs to be invested. As with any other campaign, you should set a timeline. Stay dedicated and continue to refine your plan.
Make your site more social media-friendly with comments, ratings and favorite lists. Giving people an option to rate things on their own will help you gain credibility.
Always give your site visitors a way to subscribe to you so they may follow you on sites like Twitter and Facebook. Many individuals use Facebook, Twitter and Linkedin on a regular basis, meaning that you can use these sites as a valuable way of promoting your dealership. Just provide easy access to your daily posts and your consumers will easily be able to stay up to date on your products and dealership.
If you need help doing social media marketing, don’t be embarrassed or afraid to ask. This market is large and many designers and consultants can create a website and social media strategy that works for you. You might have to throw down a little bit of money, but this is an investment that will pay off in the long run.
For social media profiles, it is a good idea to have both a button for the RSS feed of updates and prominent buttons to click to link to your dealership website. Make sure this appears on your website, blog, emails and signature when you leave comments. You might also link every social profile to each other and ask people to join you on multiple sites.
Facebook makes it fairly simple for followers of you to share what you post. Comments will appear on that person’s news feed so all of their friends see it. Encourage people to participate and engage with each other.
Use tools related to Twitter such as Tweepi or Twellow. When you use these tools, you can hone in on a target audience. Twitter, like Facebook, takes care of its advertisers, so you can find a lot of help by simply using the tools the site provides. You should come up with lists of consumers to target, in hopes that someday they will sign up to receive your updates.
Your blog posts can be viewable from your LinkedIn page when you use its blog feed application. You can post an article, and it will appear as LinkedIn updated. This will help you save time and you should get more exposure by reaching out both to a blogging community and to your LinkedIn friends at the same time.
Your profiles can draw customers to your online store. Tell your customers about your current promotions, or new locations. Let them be able to print coupons. Let them also have access that they can get that are reserved only to Facebook friends. Make it worth their while to add you as a Facebook friend.
Post links to your company blog on all your social media accounts every time you make a new post. This will link to your followers in the social media that there is new and interesting content available for them to read about.
Consider the benefits of giveaway promotions through social media. There’s nothing like free products to get people coming to your dealership’s social media pages in droves. Simply decide on the freebie, then go to some of the popular freebie social media profiles and post a link to where customers can get the freebie.
Find experts in your niche, interview them and post those videos on YouTube in order to impress your customers with your social media marketing efforts. These videos will pull in interested viewers, and they will begin to associate your name with the experts you interview. This authenticity only helps you sell your products and services within your niche.
If you use Facebook as a marketing tool for your dealership, make sure that the things you share are relevant and interesting. Your followers will be content with just a few quality posts a day, so don’t overdo it. Pass on items that you think are interesting, exciting, or engaging for your customers. Choose information that is relevant and interesting. Avoid meaningless quizzes and surveys about irrelevant topics that mean nothing to customers.
It might be a little time consuming to start, but when you have started, it is not a lot of work. dealershipes all over the globe have learned how social media can impact their online presence. Are you ready to do the same? It just takes some commitment and some help from experienced people.