“EFG CEO predicts car dealers will pivot to maintenance plans as a key strategy for repeat customers. 🚗💰 #AutomotiveIndustry #CustomerRetention”
As vehicle prices cool, dealerships will have less ability to seek profit margin on the front end of a sale, and courting repeat customers will grow in importance — and lead to dealers putting more emphasis on prepaid maintenance car protection products.
https://www.autonews.com/finance-insurance/efg-ceo-rappaport-car-dealers-lean-maintenance-plans