What does Google do?

How does Google find your dealership site?

Search engines like Google follow links. They follow links from one web page to another web page. A search engine like Google consists of a crawler, an index and an algorithm. A crawler follows the links on the web. It goes around the internet 24 / 7 and saves the HTML- version of a page in a gigantic database called the index. This index is updated if Google has come around your website and found a new or revised version of it. Depending on the traffic on your site and the amount of changes you make on your website, Google comes around more or less often.

For Google to know of the existence of your website, there first has to be a link from another site in the index – one it already knows – to your site. Following that link will lead to the first crawler-session and the first save in the index.

Google’s secret algorithm

After indexing your website, Google can show your website in the search results.
Google has a specific algorithm that decides which pages are shown in which order. How the algorithm works is a secret. Nobody knows exactly which factors decide the ordering of the search results. Moreover, factors and their importance change very often. Testing and experimenting give us a relatively good feel for the important factors and the changes in these factors.

Google’s results page

Google’s result page shows 7 or 10 links to sites which fit your search the best. We refer to these results as the organic search results. If you click to the second page, more results are shown. Above these 10 blue links are two or three paid links, most of the time. These links are ads; people have paid Google to put these links at the top of the site when people search for a specific term. Prices for these ads vary greatly, depending on the competitiveness of the search term. Similar ads could appear on the right of Google’s search result pages as well.

The value of links for search engines

It’s very important to have a basic understanding of how Google and most other search engines use links: they use the number of links pointing to a page to determine how important that page is. Both internal links (from the own website), as well as external links (from other websites), could help in the ranking of a website in Google. Some links are more important than others: links from websites that have a lot of links themselves are generally more important than links from small websites with little external links.

Universal search

Next to the organic and the paid results, Google also embeds news items, pictures and videos in its search results. This embedment is called universal search.