The automotive industry was already impacted by an unprecedented disruption before the coronavirus. We’ve seen shared mobility, driverless cars, and electric vehicles shake up the industry, so understanding how to adapt during difficult times is not a new challenge.
However, over the last couple of months, there has been a change in priority for people across Canada. According to Google people in early March were showing interest on dealerships – focusing on where to get cars, shopping for vehicles and checking out inventory.
Then around the 13th of March that all changed – quickly. For six weeks their main focus has been on basic necessities for everyday life – for example groceries. Where to go, how busy the stores are, and who has pick-up options.
Grocery Stores – Car Dealers Comparison – Canada
But as we adjust to things now – the interest level in dealerships has begun to grow again, while people are more familiar with grocery stores and the affect they have on every day.
Even though things are starting to focus on automotive – that doesn’t mean visiting the dealership. The new way of doing business will include virtual showrooms, online inventory, booking appointments and visiting customers. Digital is going to play a big part in the everyday for dealerhsips – understanding customer expectations, as well as the new ways people shop and buy, will be critical to success.