Google My Business Photos
Managing images of a dealership can have a significant impact on the quality of content users find when researching travel online. It is possible to add or remove photos from your account at any time. There are also ways to flag inappropriate images added by other users.
Adding Images of your Dealership
Data from Google shows that dealerships with high-quality, relevant images receive higher levels of engagement from users and are more likely to be visited by consumers who have viewed that dealership’s listing online.
Having the photography that includes the exterior and interior of your dealership as well as photos of models and the service department will be beneficial to attracting customers.
To add an image or images, simply log into your Google My Business account and select the “Photos” tab from the menu bar on the left side of the screen. From this section, you’ll be able to add and manage images, including selecting the cover image, identifying specific subjects (such as vehicle photos from your inventory) and other actions. You can add photos from your device or from Google Photos.
How to Remove an Image From Your Listing
Removing an Image Added to Your Account
Sign into your Google My Business account and choose the listing you’d like to manage. Select “Photos” from the menu on the left. Click the image you want to remove and then click the trash can icon in the top-right corner. This will delete the image from your listing.
Flagging Images from Other Users for Removal
To flag an image from another user for removal, navigate to your location’s photo gallery in Google Maps. Click on a photo to pull up the photo gallery image panel, and click on the three-dot menu icon in the top left corner.
Select “Report a Problem.” Complete the information on the form about why the photo should be flagged for your dealership and then click “Submit.”
A photo must be in violation of Google’s photo policy in order to be removed from the Google My Business. Sometimes it is necessary to flag an image a second time if it is not removed after an initial period of 7-14 days from the profile.
Photo Best Practices
Orientation is important for photo selection, and it’s best to keep this in mind when photographing a location. Horizontal images are preferred. Vertical images are acceptable if they have sufficient resolution to be cropped horizontally. Avoid using extreme angles or tight crops on images.
For example, when photographing the dealership’s exterior, try to find a direct shot that includes as much of the façade as possible. When shooting vehicles or service department photos, it may be more practical to use an overhead angle or a close crop shot.
The dealership location should be the focal point of the photo. Users should be able to easily recognize what they are seeing when quickly looking at the pictures.
Photos should be sharply focused and without any blurriness. Images should look real and be high-quality without being heavily doctored.
You want to add images that showcase the focal point in the best manner possible, including quality lighting. It’s generally a best practice to capture things during the day unless you are highlighting a location specifically known for its nightlife. Subtle differences in lighting quality can make notable differences in the visibility of photos within Google products.
Choose images that have bright, vibrant colors because these often generate better visibility and more engagement for your Google My Business profile. Your image may be competing against hundreds of other photos of a given location for a user’s attention. While photos should not be heavily doctored, modestly boosting the saturation of images may be beneficial in some cases.
As much as possible, images should be relevant year-round. This means avoiding seasonal photos (for example – Holiday decorations or colorful Halloween shots).
Photo Rights and Watermarks
When adding photos, you want to avoid intellectual property violations. Make sure the photos you are uploading belong to only you. Try to add a variety of unique images rather than uploading the same images repeatedly.
If your photos have a watermark, it should be small and limited to one corner to avoid distracting from the overall image. Photos should obviously never include inappropriate or dangerous content and obviously no personal or confidential information. Photos should focus on the dealership – so include the building, service, vehicles and limited team members photos from the dealership.