DrivingSales did a great video about how in July Mark Fields will succeed Alan Mulally as CEO of the Ford Motor Company. This is big news not only because Ford is such a large organization, but also because Mulally leaves behind him a legacy, that hard work pays off and leads to success.


Shawn Ryder

Shawn Ryder

Shawn Ryder has over fifteen years in the automotive industry. Having worked with a training company in the early 2000s for a number of years, focusing on manufacturers and dealer groups. I then transitioned an automated digital marketing company for a couple of years focusing specifically on automotive dealerships. At that point decided best to work in a dealership for real experience, so I worked at a dealership selling vehicles for two years to understand the retail world. For the last three years has worked with dealers on digital marketing and growing traffic, leads and sales for the retail dealership.

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