Hi all, you want to know about what are the benefits of web optimization. So, you are in the right post. It depends on what type of web optimization you’re talking about but most of the benefits overlap significantly.
The two types of web optimization that are important (and overlap quite a bit) are optimized for speed and optimization for search engines (SEO) which could also be called optimization for people. We make sure all content we build is at least minimally optimized for search but we also have extras that take care of all on-page aspects of search engine optimization is very important. SEO is a digital marketing discipline that accompanies many other sub-activities during the creation of web content and is based (although not solely) on target keywords for which the company in question wants to appear in a search engine such as Google or Bing. You’ll learn about what are the benefits of web optimization. Some of those are shown below.
Benefits of optimizing for speed
People don’t like to wait and many of them are on smartphones. Google tells us all the time that if your page takes more than 3 seconds to load, you’ll lose a large chunk of the audience (I think somewhere in the vicinity of 40% or more).
Google is putting more weight on the speed of a website. If it’s slow, they’ll push you further down in search results.
More visitors will see your content and be able to convert to a lead.
OK, so many of the results of optimizing for speed matter for SEO but more than that they matter for visitors. Just keep in mind, if it’s good for visitors then it’s good for you (and Google). SEO optimization means improving your pages so that they appear in different search engines for the keywords that interest you the most, which aims to generate quality traffic to your website.
There are also benefits to optimizing for search:
- Rank higher, more views for you, more potential leads for you if you play your cards right and rank for something useful.
- Optimize your title then you’ll make it so people want to click your page in search results over
- someone else’s.
Optimize your Open Graph data then when your content is shared on social media then it will look rich and awesome which means more clicks and more shares.
- Optimize Structured Data and search engines will pull some good info out of your website and show that in search results. A search result that shows the star rating of a product IN the search results page will stand out infinitely better than a listing without.
- Long term visitors that you don’t have to pay for. The more you optimize and rank the freer clicks you’ll get to your website. Free advertising = good.
I could keep going on because there are a ton of benefits. You could look into how to do all of this and the details of optimizing but there are companies like Your Local Business Online that will take care of everything for you. That means you don’t have to worry about all this complex stuff. This article has been made so that you can know what are the benefits of web optimization.
Wikipedia is consistently a decent beginning stage. Web execution streamlining (WPO), or site advancement is the field of information about expanding web execution.
In other words, the goal of WPO is to increase the speed at which a website is loaded onto the user’s device.
Why is that a goal worth achieving?
Because a slow loading website is a real pain to users and that matters to the website’s provider, users will jump off a slow page right away. Amazon did tests that indicated they would lose $1.6 BILLION consistently in the event that they eased back somewhere near only one second.
On top, a slow loading website will have a negative impact on the Google mobile search ranking
There are different techniques you can use to increase the performance of a website. With which will you know that what are the benefits of web optimization.
- Upgrade to HTTP/2, it will give the site a boost on all modern devices.
- Reduce the number of HTTP requests by inclining external resources.
- Lazy loading for images reduces render time in the user’s browser.
This list should be continued and getting constantly updated as technology (and customer needs) are developing at a fast pace.
That’s why WPO itself is a real pain as well. It takes time to implement all these techniques and once your website is up and running there will be new devices, new browser versions and it will be highly complicated to keep up the pace. Here’s an interesting analogy, “Web performance is like Tetris; you have to wipe out the blocks that slow down your website.”
If you just want a high-performance website and you don’t know (or care) how to get there, you should aim for a WPO cloud service. It’s possible to implement almost any performance tweak on-the-fly, so you don’t need to touch your website’s code. (Or pay expensive developer days to do that.)
There are several cloud services offering just that. Before settling on one consider that some services offer security and/or analytics tools on top. Which are two
other complex topics you might want to avoid running into problems with.
Last but not least: Does your website have REAL optimization potential, or should you consider starting from scratch?
I hope this article encourages you to know more about what are the benefits of web optimization. To find out more information try the Digital Marketing Institute website.