The importance of weekend posting

Here we are on a Sunday in January and even though it’s cold and dreary it’s still key to make sure that you’re posting content on the weekend.

Obviously from Monday to Friday dealers focus on ensuring that there’s content built and shared on all social media platforms. However, we need to keep in mind that there is still social media on the weekend and it is key to ensure a consistent message.

At the dealership level on a Saturday there are one focus sales. This is obviously the main objective for the dealership on a regular basis however Saturday is always focused on moving the metal but when you look outside the dealership most people have the weekend off and are either buying a car or going to get groceries or spending time at home. With that, they obviously have more downtime and their social scrolling. So it’s a great time to ensure that your message image offers etc is in front of them at all times.

So even if you can’t be in front of the computer to do a post it is a great idea to have something scheduled that can go out and ensure that a picture or even something as simple as a weekend offer is shared with the world each and every day of the week.

If you need help with ideas, content, and the scheduling of these posts feel free to reach out anytime I’m here to help and work with dealers every day of every week.