29 Automotive Marketing Tips for 2023

Shawn Ryder Digital - Automotive Marketing Tips

Google Console

Developing custom content is key for dealership websites - always remember to enter into Google Console, so it is indexed!

Keywords are King

Find the right keywords, think about the words your clients are likely to use when looking for your vehicles or services on the web.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

Growing Social Media

Focus on growing how you want your dealership to be seen on social media, not how many "likes" you get on posts.

New Models

When a new model is announced by your OEM develop content to be ahead of other dealers and become the local expert.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

Remember the Service Department

Don't forget the service department. Focusing on sales is great but service needs a percentage of marketing to grow.

Use Various Marketing Content

Using various types of content (visual, text, video, infographics, audio, etc) does much better than using a single type of content.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

Mobile First

Optimize Your Website for Mobile-First Browsing. it is crucial to make your website and content accessible on all screen sizes.

Google Business Manager

Google My Business is important for Local Searchers. Make sure you fill out multiple categories that help cover what you offer.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

Digital Marketing Strategies

Digital marketing is an amalgamation of strategies aimed at a plethora of channels, like SEO, PPC, social media, and so on.

Design Skills

Designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have design skills.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

Build Backlinks to Site

Build links to your site. The more sites that carry links to your site, the higher you will rank on searches.

Email Still Matters

Ensure to gather people’s emails where you will be sending them any updates and progress of your business.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

Analytics are important too

Almost the other end of the spectrum from creativity is analytics, but that’s exactly the combination you need for digital marketing

Optimize SIte URLs

Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

Call Tracking to Measure

When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform.

The Importance of Page 1

Less than 10% of people advance to Page 2.

Page 1 placement is where 90% of Google traffic comes from. That’s pretty phenomenal.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

15% Of Searches Are New

Of the billions of searches that happen on a given day, 15% of daily searches are new to Google.

Google Search Algorithm

Google’s search algorithm uses more than 200 factors to rank websites.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

On-Page Content for SEO

57% of marketing executives say on-page content development was the most effective SEO tactic.

Content and Backlinks

High-quality content and link building are the two most important signals used by Google to rank your website for search.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

How Many Words to Rank?

The average content length of the top position Google article contains 2,416 words.

How Many Words for Voice Search?

The average word count of a voice search result page is 2,312 words.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

Smart Speakers for Voice SEO

55% of households are predicted to own a smart speaker by 2022.

Organic Traffic and Backlinks

91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

More than 50% don’t have a backlink

55.24% of pages don’t have a single backlink.

Google and Backlinks

The more backlinks a page has, the more search traffic it gets from Google.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

Video is Extremely Important

Video is 50x more likely to get organic ranking than plain text results.

Voice Search and Snippets

40.7% of all voice search answers came from a featured snippet.

Shawn Ryder Digital - Marketing Tips
Shawn Ryder Digital - Marketing Tips

Include Keywords in Headlines

Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost.

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Want to implement some of these tips but not sure where to start? Let us know and we are here to help anytime!