Learning SEO with ahrefs — Shawn Ryder Digital

SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]

In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.

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Additional SEO Resources

[Playlist] SEO Course for Beginners ...(by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.

The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.

So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.

SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.

If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.

So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.

Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?

Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.

You’ll find out what they are in the video.

To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation, and its ranking algorithm in the video.

Timestamps:

1:37 What is SEO
3:40 How Google works
4:37 Google’s ranking factors

#seobasics #seo #whatisseo

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SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]

In this video, we’ll go over the basics of SEO and cover things like ...

What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs

In lesson 1.1 of our SEO basics course, you’ll learn what keywords are ...

In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by ...Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

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What are keywords in the context of SEO?

They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.

The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.

Keyword research is the process of finding keywords that people are inputting into search engines.

How do you actually choose keywords that are worth targeting?

The first thing to check is if your keyword has search demand.

You’ll learn how to check for search demand in the video.

The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.

Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.

The next point is to assess the business potential of the keyword or topic.

Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.

You’ll learn how to do this in the video.

The next point is to see if you can match search intent.

Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.

You’ll learn how to do this in the video.

Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.

Timestamps:

0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword

#whatarekeywords #howtochoosekeywords #keywordresearch

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Keyword Research Pt 1: How to Analyze Searcher Intent - 1.2. SEO Course by Ahrefs

In lesson 1.2 of our SEO basics course, you’ll learn what search ...

In lesson 1.2 of our SEO basics course, you’ll learn what search intent is and how to determine it using the 3C formula.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by ...Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

[Tool] Keywords Explorer ► https://ahrefs.com/keywords-explorer
[Tool] Keyword Generator ► https://ahrefs.com/keyword-generator
[Tool] SERP Checker ► https://ahrefs.com/serp-checker

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Search intent represents the reason behind a searcher’s query.

Matching search intent is important to show search engines that your page will fulfill their goal, which is to deliver the most relevant results for any given query.

And while it might sound like you’re trying to satisfy Google, what you’re actually doing is learning what you need to do to satisfy the searcher’s intent.

Identifying search intent is usually quite easy. All you have to do is search for the keyword you want to rank for and then analyze the top-ranking results. And the top-ranking results are a great proxy to understand search intent because Google understands what searchers want, probably more than anyone else.

But how do you analyze the top-ranking results?

You can use a simple formula we call the 3 Cs’ of search intent. And you’ll learn how to use this formula to analyze search intent in this video.

Timestamps:

0:45 Identify the search intent
1:10 Check the three C's of search intent
2:24 Examples of content analysis

#searchintent #keywordresearch #seo

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Keyword Research Pt. 2: How to Find Keywords for Your Website - 1.3. SEO Course by Ahrefs

In lesson 1.3 of our SEO basics course, you’ll learn how to find ...

Keyword Research Pt 3: Understanding Ranking Difficulty - 1.4. SEO Course by Ahrefs

In lesson 1.4 of our SEO basics course, you’ll learn how to determine ...

What is On-Page SEO - 2.1. SEO Course by Ahrefs

In lesson 2.1 of our SEO basics course, you’ll learn what on-page SEO ...

On-Page SEO Pt 2: How to Optimize a Page for a Keyword - 2.2. SEO Course by Ahrefs

In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a ...

In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

On Page ...SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

[Tool] Keywords Explorer ►https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Content Gap ► https://ahrefs.com/content-gap
[Tool] Hemingway App ► http://www.hemingwayapp.com/

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With on-page SEO, there are two main things we need to cover.

The first is to ensure that your page satisfies search intent.

You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.

The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.

You’ll learn how to research your competitors’ content in the video.

Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:

► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability

We’ll go through each point in more detail in the video.

Timestamps

1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability

#onpageseo #seo #ahrefs

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What is Link Building and Why is it Important? - 3.1. SEO Course by Ahrefs

In lesson 3.1 of our SEO basics course, you’ll learn what link ...

3 Link Building Strategies to Get Backlinks - 3.2. SEO Course by Ahrefs

In lesson 3.2 of our SEO basics course, you’ll learn three link ...

What makes a backlink "Good"? - 3.3. SEO Course by Ahrefs

In lesson 3.3 of our SEO basics course, you’ll learn what makes a ...

Link Building Tactics for Beginners - 3.4. SEO Course by Ahrefs

In lesson 3.4 of our SEO basics course, you’ll learn the step-by-step ...

In lesson 3.4 of our SEO basics course, you’ll learn the step-by-step process on how to build backlinks, plus 3 tried-and-tested link building tactics.

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Additional SEO Resources

[Playlist] SEO Course for Beginners ...(by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m

Why You’re Not Getting Backlinks and How to Change That ► https://www.youtube.com/watch?v=aqmTWHunB0I

How to Get Backlinks with Negotiation and Persuasion ► https://www.youtube.com/watch?v=mxusD0K-IYA

How to Get Backlinks By “Stealing” From Low-Quality Pages ► https://www.youtube.com/watch?v=wPjPjNK-bDM

[Tool] Website Authority Checker ► https://ahrefs.com/website-authority-checker
[Tool] Ahrefs’ Content Explorer ► https://ahrefs.com/content-explorer
[Tool] Ahrefs’ Site Explorer ► https://ahrefs.com/site-explorer/
[Tool] Ahrefs’ Keywords Explorer ► https://ahrefs.com/keywords-explorer/
[Tool] Help a Reporter Out ► https://www.helpareporter.com/

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There are 3 general stages in link building:
► Prospecting
► Vetting
► Email outreach

When prospecting, you’re searching for relevant pages and websites that might link to you. The vetting stage is where you start to refine your list of prospects. These are the people that you’ll be contacting, so you’ll need to visit their websites and validate that they are indeed people worth contacting.

Finally is the email outreach stage.This is when you’ll finalize your pitches and start emailing your vetted prospects.

Depending on the link building tactic you use, the way you prospect, vet and craft your email pitches will differ.

There are a few dead simple but effective link building tactics that are completely newbie-friendly. They are:

► Use HARO
► Guest blogging
► Skyscraper Technique

You’ll learn how to find prospects, vet them and craft your email outreach for each link building tactic in the video.

Timestamps

1:33 What is link building
2:21 Tactic#1: Get free PR using HARO
7:14 Tactic #2: Guest posting
13:34 Tactic #3: Skyscraper technique

#linkbuildingtactics #linkbuilding #seo

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How to do Blogger Outreach for Backlinks - 3.5. SEO Course by Ahrefs

In lesson 3.5 of our SEO basics course, you’ll learn how to write ...

In lesson 3.5 of our SEO basics course, you’ll learn how to write great outreach emails.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

Link Building Tutorials (Step-By-Step) ...► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m

How to Find Someone’s Email Address (in Seconds) ► https://www.youtube.com/watch?v=HA5tLHG80js

How to Write Outreach Emails (That Won’t Get Ignored) ► https://www.youtube.com/watch?v=nAIWG8883uo

Link Building Case Study (SEO Stats Post) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y

[Tool] Hunter ► https://hunter.io/

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The primary objective of blogger outreach is to convince people with large, targeted audiences to talk about you. And from the perspective of an SEO, you want them to link to your website.

But outreach doesn’t mean broadcasting. It doesn’t mean you should be sending every single person the exact same email like you would through email marketing.

Generally speaking, there are two approaches to blogger outreach:

► Shotgun approach
► Sniper approach

You’ll learn what both approaches mean and which one we recommend in the video.

Before you send an email, you need to know who to contact and how to find their email addresses. In general, you’ll want to contact the author of the post if they work for the website.

How do you find their contact information? You’ll learn how in the video.

If you’ve done the work prior to this module, aka chosen one of the 3 tactics I outlined, created a list of prospects, vetted your list, and found some email addresses, then it’s time to write the pitch.

There are 5 main parts to a typical outreach email:

► Subject line
► Introduction
► Qualification and justification
► Pitch
► One-liner to keep the conversation rolling

You’ll learn how each part of the outreach email works. You’ll also learn how to write a good outreach email in the process.

Timestamps

0:28 The primary objective of blogger outreach
3:13 Approaches to blogger outreach
3:54 Who you should be contacting
4:40 How to find the email address
5:42 Craft a catchy subject line
6:30 Write an introduction
7:08 Qualification and justification
8:53 Craft your pitch with a value proposition
10:08 Continue the conversation

#bloggeroutreach #linkbuilding #seo

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What is Technical SEO and Why is it Important? - 4.1. SEO Course by Ahrefs

In lesson 4.1 of our SEO basics course, you’ll learn what technical ...

Technical SEO Best Practices for Beginners - 4.2. SEO Course by Ahrefs

In lesson 4.2 of our SEO basics course, you’ll learn technical SEO ...

In lesson 4.2 of our SEO basics course, you’ll learn technical SEO best practices to keep your site in good health.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ...► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

Content Hubs: Where SEO and Content Marketing Meet ► https://www.youtube.com/watch?v=nIbJI1kCxrU

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

Ahrefs Webmaster Tools (AWT) - Our Free SEO Tool ►https://www.youtube.com/watch?v=ipTk-qGrNlc

How to Speed Up Your WordPress Website in 2021 (Simple Guide)► https://www.youtube.com/watch?v=BrY6a-lsLp8

[Tool] Ahrefs Webmaster Tools ► https://ahrefs.com/webmaster-tools

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The first thing you should do is ensure that your site structure follows a logical hierarchy.

Site structure is simply the way you organize content on your website. A good site structure helps search engines understand the relationship between your pages, plus helps search engines to crawl your pages more efficiently.

You’ll learn how to do organise your site well in the video.

The second thing is to ensure your pages don’t load slow. As you may know, Pagespeed has been a confirmed ranking factor for desktop search since 2010. And in 2018, Google announced that they’d be using page speed in mobile search rankings.

You’ll learn how to improve your website’s speed in the video.

The last thing is to do your best to stay on top of around 50 potential SEO errors. There are potentially hundreds of technical SEO issues that can and will happen to your site. So, you’ll need to find a way to find and manage them.

You’ll learn how to do this in the video.

#technicalseobestpractices #technicalseo #seo

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Shawn Ryder

Shawn Ryder Digital is headed by a seasoned professional with a wealth of experience in both the automotive industry and technology. With over 20 years in the car sales industry, our expert brings a deep understanding of the unique challenges that come with selling cars in the digital age, having worked in both sales and management positions. They also have a strong background in technology and a proven track record of using digital marketing tactics to drive sales and increase brand awareness. Shawn Ryder combines this automotive industry knowledge and digital marketing expertise to provide dealerships with customized and effective marketing solutions that drive results. We are dedicated to helping dealerships thrive in the digital age and are confident in our ability to help you reach your goals and grow your dealership.