Key Takeaways:
- Ahrefs offers an SEO course for digital marketing proficiency.
- Covers fundamentals to advanced strategies.
- Ideal for improving website visibility and traffic.
Introduction: Unlock the secrets of SEO with Ahrefs’ comprehensive course, designed to elevate your digital marketing skills and website’s performance.
What does the Ahrefs SEO course offer? The Ahrefs SEO course offers a detailed curriculum that ranges from SEO fundamentals to advanced techniques. It is structured to help individuals enhance their understanding of search engine optimization, including keyword research, link building, and site audits. This course is beneficial for anyone looking to improve their website’s visibility, attract more traffic, and achieve higher search engine rankings.
SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]
In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
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Additional SEO Resources
[Playlist] SEO Course for Beginners ...(by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1
What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.
The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.
So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.
SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.
If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.
So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.
Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?
Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.
You’ll find out what they are in the video.
To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation, and its ranking algorithm in the video.
Timestamps:
1:37 What is SEO
3:40 How Google works
4:37 Google’s ranking factors
#seobasics #seo #whatisseo
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SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]
In this video, we’ll go over the basics of SEO and cover things like ...
In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
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Additional SEO Resources
[Playlist] SEO Course for Beginners ...(by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1
What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
***************************************
This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.
The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.
So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.
SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.
If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.
So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.
Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?
Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.
You’ll find out what they are in the video.
To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation, and its ranking algorithm in the video.
Timestamps:
1:37 What is SEO
3:40 How Google works
4:37 Google’s ranking factors
#seobasics #seo #whatisseo
Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1
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What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs
In lesson 1.1 of our SEO basics course, you’ll learn what keywords are ...
In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by ...Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1
Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas
Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx
Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY
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What are keywords in the context of SEO?
They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.
The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.
Keyword research is the process of finding keywords that people are inputting into search engines.
How do you actually choose keywords that are worth targeting?
The first thing to check is if your keyword has search demand.
You’ll learn how to check for search demand in the video.
The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.
Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.
The next point is to assess the business potential of the keyword or topic.
Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.
You’ll learn how to do this in the video.
The next point is to see if you can match search intent.
Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.
You’ll learn how to do this in the video.
Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.
Timestamps:
0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword
#whatarekeywords #howtochoosekeywords #keywordresearch
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Keyword Research Pt 1: How to Analyze Searcher Intent - 1.2. SEO Course by Ahrefs
In lesson 1.2 of our SEO basics course, you’ll learn what search ...
Keyword Research Pt. 2: How to Find Keywords for Your Website - 1.3. SEO Course by Ahrefs
In lesson 1.3 of our SEO basics course, you’ll learn how to find ...
Keyword Research Pt 3: Understanding Ranking Difficulty - 1.4. SEO Course by Ahrefs
In lesson 1.4 of our SEO basics course, you’ll learn how to determine ...
What is On-Page SEO - 2.1. SEO Course by Ahrefs
In lesson 2.1 of our SEO basics course, you’ll learn what on-page SEO ...
On-Page SEO Pt 2: How to Optimize a Page for a Keyword - 2.2. SEO Course by Ahrefs
In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a ...
In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
On Page ...SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo
Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ
How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E
[Tool] Keywords Explorer ►https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Content Gap ► https://ahrefs.com/content-gap
[Tool] Hemingway App ► http://www.hemingwayapp.com/
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With on-page SEO, there are two main things we need to cover.
The first is to ensure that your page satisfies search intent.
You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.
The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.
You’ll learn how to research your competitors’ content in the video.
Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:
► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability
We’ll go through each point in more detail in the video.
Timestamps
1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability
#onpageseo #seo #ahrefs
Be sure to subscribe for more actionable marketing and SEO tutorials.
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What is Link Building and Why is it Important? - 3.1. SEO Course by Ahrefs
In lesson 3.1 of our SEO basics course, you’ll learn what link ...
3 Link Building Strategies to Get Backlinks - 3.2. SEO Course by Ahrefs
In lesson 3.2 of our SEO basics course, you’ll learn three link ...
In lesson 3.2 of our SEO basics course, you’ll learn three link building strategies.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m ...
Link Building for Beginners: Complete Guide to Get Backlinks in 2020 ► https://www.youtube.com/watch?v=C5ddo63kHHI
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A strategy is high-level. It outlines the scope of the plans. Tactics are more micro and often focused around smaller steps.
When it comes to link building, there are 3 main strategies to get backlinks.
The first method is to create backlinks. Creating backlinks means manually add links on one domain back to yours.
Is this strategy useful from an SEO and ranking perspective? You’ll find out in the video.
The second method is to buy backlinks. And buying backlinks is exactly as it sounds. You pay webmasters or authors a fee, and in return, they’ll link back to a page on your site.
Should you use this strategy? You’ll find out in the video.
The final way to get backlinks is to earn them. And there are 3 common ways you can do this:
► Email outreach
► Becoming a source
► Organically
You’ll learn more about each tactic in the video.
Timestamps
0:09 The difference between a strategy and a tactic
0:49 #1 Create backlinks
1:14 #2 Buy links (not recommended)
2:10 #3 Earn links
#linkbuildingstrategies #linkbuilding #ahrefs
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What makes a backlink "Good"? - 3.3. SEO Course by Ahrefs
In lesson 3.3 of our SEO basics course, you’ll learn what makes a ...
In lesson 3.3 of our SEO basics course, you’ll learn what makes a backlink high-quality.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
Link Building Tutorials (Step-By-Step) ...► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
Link Building for Beginners: Complete Guide to Get Backlinks in 2020 ► https://www.youtube.com/watch?v=C5ddo63kHHI
[Tool] Backlink Checker ► https://ahrefs.com/backlink-checker
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Not all backlinks are created equal. And quality backlinks are a prominent ranking signal.
So, in this video, you’ll learn the attributes that make a backlink “good”. They are:
► Relevance
► Authoritativeness
► Link placement
What are these attributes and why are they important? How do you distinguish between them? You’ll learn everything in the video.
You’ll also need to understand the anatomy of a hyperlink and how the different parts relate to SEO. And there are 3 basic parts to a link that matter in SEO. The destination URL, anchor text, and the rel attribute or lack of one.
What are these and how do they work? Why are they important to SEO? You’ll learn all of this in the video.
Timestamps
0:39 Relevance
2:25 Authoritativeness
3:57 Anchor text
5:45 “Rel” attribute
6:58 The link placement
#highqualitybacklinks #linkbuilding #ahrefs
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Link Building Tactics for Beginners - 3.4. SEO Course by Ahrefs
In lesson 3.4 of our SEO basics course, you’ll learn the step-by-step ...
How to do Blogger Outreach for Backlinks - 3.5. SEO Course by Ahrefs
In lesson 3.5 of our SEO basics course, you’ll learn how to write ...
In lesson 3.5 of our SEO basics course, you’ll learn how to write great outreach emails.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
Link Building Tutorials (Step-By-Step) ...► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
How to Find Someone’s Email Address (in Seconds) ► https://www.youtube.com/watch?v=HA5tLHG80js
How to Write Outreach Emails (That Won’t Get Ignored) ► https://www.youtube.com/watch?v=nAIWG8883uo
Link Building Case Study (SEO Stats Post) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y
[Tool] Hunter ► https://hunter.io/
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The primary objective of blogger outreach is to convince people with large, targeted audiences to talk about you. And from the perspective of an SEO, you want them to link to your website.
But outreach doesn’t mean broadcasting. It doesn’t mean you should be sending every single person the exact same email like you would through email marketing.
Generally speaking, there are two approaches to blogger outreach:
► Shotgun approach
► Sniper approach
You’ll learn what both approaches mean and which one we recommend in the video.
Before you send an email, you need to know who to contact and how to find their email addresses. In general, you’ll want to contact the author of the post if they work for the website.
How do you find their contact information? You’ll learn how in the video.
If you’ve done the work prior to this module, aka chosen one of the 3 tactics I outlined, created a list of prospects, vetted your list, and found some email addresses, then it’s time to write the pitch.
There are 5 main parts to a typical outreach email:
► Subject line
► Introduction
► Qualification and justification
► Pitch
► One-liner to keep the conversation rolling
You’ll learn how each part of the outreach email works. You’ll also learn how to write a good outreach email in the process.
Timestamps
0:28 The primary objective of blogger outreach
3:13 Approaches to blogger outreach
3:54 Who you should be contacting
4:40 How to find the email address
5:42 Craft a catchy subject line
6:30 Write an introduction
7:08 Qualification and justification
8:53 Craft your pitch with a value proposition
10:08 Continue the conversation
#bloggeroutreach #linkbuilding #seo
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What is Technical SEO and Why is it Important? - 4.1. SEO Course by Ahrefs
In lesson 4.1 of our SEO basics course, you’ll learn what technical ...
In lesson 4.1 of our SEO basics course, you’ll learn what technical SEO is and why it’s important.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
Technical SEO ...tutorials ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tThwk2t057HdK9hMLKd5k8
[Tool] Ahrefs Webmaster Tools ► https://ahrefs.com/webmaster-tools
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Technical SEO is the process of optimizing your website to help search engines find, understand, and index your pages.
Technical SEO is important because if search engines can’t properly access, read, understand, or index your pages, then you won’t rank or even be found for that matter.
To avoid technical SEO mistakes like removing yourself from Google’s index, there are five things you should understand:
► Noindex meta tag
► Robots.txt
► Sitemaps
► Redirects
► Canonical tags
These are the foundational things that are good to know when it comes to indexing. You’ll learn what each thing is, why they’re important and how to get it done right.
Timestamps:
0:58 Noindex meta tag
2:14 Robots.txt
4:31 Sitemaps
5:12 Redirects
5:50 Canonical tag
#whatistechnicalseo #whyistechnicalseoimportant #technicalseo
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Technical SEO Best Practices for Beginners - 4.2. SEO Course by Ahrefs
In lesson 4.2 of our SEO basics course, you’ll learn technical SEO ...
In lesson 4.2 of our SEO basics course, you’ll learn technical SEO best practices to keep your site in good health.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ...► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
Content Hubs: Where SEO and Content Marketing Meet ► https://www.youtube.com/watch?v=nIbJI1kCxrU
How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E
Ahrefs Webmaster Tools (AWT) - Our Free SEO Tool ►https://www.youtube.com/watch?v=ipTk-qGrNlc
How to Speed Up Your WordPress Website in 2021 (Simple Guide)► https://www.youtube.com/watch?v=BrY6a-lsLp8
[Tool] Ahrefs Webmaster Tools ► https://ahrefs.com/webmaster-tools
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The first thing you should do is ensure that your site structure follows a logical hierarchy.
Site structure is simply the way you organize content on your website. A good site structure helps search engines understand the relationship between your pages, plus helps search engines to crawl your pages more efficiently.
You’ll learn how to do organise your site well in the video.
The second thing is to ensure your pages don’t load slow. As you may know, Pagespeed has been a confirmed ranking factor for desktop search since 2010. And in 2018, Google announced that they’d be using page speed in mobile search rankings.
You’ll learn how to improve your website’s speed in the video.
The last thing is to do your best to stay on top of around 50 potential SEO errors. There are potentially hundreds of technical SEO issues that can and will happen to your site. So, you’ll need to find a way to find and manage them.
You’ll learn how to do this in the video.
#technicalseobestpractices #technicalseo #seo
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
Here at Shawn Ryder Digital, we’re not just about providing services; we’re about building partnerships. As I often say, “In the fast-paced world of digital marketing, staying ahead isn’t just an option; it’s a necessity.”
Together, let’s embrace the challenges of the digital age and turn them into opportunities for growth and success. Join me in redefining the future of automotive digital marketing. Let’s accelerate your dealership’s journey to the top.
![SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]](https://i.ytimg.com/vi/btwC4zmewss/maxresdefault.jpg)
