Shawn Ryder Blog

Emails as part of Automotive Marketing

Automotive Marketing

<img width="1920" height="1080" src="https://shawnryder.com/wp-content/uploads/2019/11/15-1.png" class="attachment-full size-full wp-post-image" alt="Automotive Marketing" itemprop="image" srcset="https://shawnryder.com/wp-content/uploads/2019/11/15-1.png 1920w, https://shawnryder.com/wp-content/uploads/2019/11/15-1-300x169.png 300w, https://shawnryder.com/wp-content/uploads/2019/11/15-1-768x432.png 768w, https://shawnryder.com/wp-content/uploads/2019/11/15-1-1024x576.png 1024w, https://shawnryder.com/wp-content/uploads/2019/11/15-1-250x141.png 250w" sizes="(max-width: 1920px) 100vw, 1920px" />

Having recently attended a Google “Think Dealer” event it was…

Cars R Us Tire Email

<img src="https://shawnryder.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" data-lazy-src="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png" width="1920" height="1080" class="attachment-full size-full wp-post-image" alt itemprop="image" srcset="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png 1920w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-300x169.png 300w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-768x432.png 768w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-1024x576.png 1024w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-250x141.png 250w" sizes="(max-width: 1920px) 100vw, 1920px">

<img width="1920" height="1080" alt="" itemprop="image" data-srcset="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png 1920w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-300x169.png 300w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-768x432.png 768w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-1024x576.png 1024w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-250x141.png 250w" sizes="(max-width: 1920px) 100vw, 1920px" data-src="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png" class="attachment-full size-full wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1920" height="1080" src="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png 1920w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-300x169.png 300w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-768x432.png 768w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-1024x576.png 1024w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-250x141.png 250w" sizes="(max-width: 1920px) 100vw, 1920px" />

Steele Volkswagen Email Example

<img width="560" height="315" src="https://shawnryder.com/wp-content/uploads/2019/11/37.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://shawnryder.com/wp-content/uploads/2019/11/37.png 560w, https://shawnryder.com/wp-content/uploads/2019/11/37-250x141.png 250w, https://shawnryder.com/wp-content/uploads/2019/11/37-300x169.png 300w" sizes="(max-width: 560px) 100vw, 560px" />

Steele Volkswagen wanted to promote their October 10 Day Sale…

Cars R Us Toy Drive Email Blast

<img src="https://shawnryder.com/wp-content/plugins/lazy-load/images/1x1.trans.gif" data-lazy-src="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png" width="1920" height="1080" class="attachment-full size-full wp-post-image" alt itemprop="image" srcset="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png 1920w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-300x169.png 300w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-768x432.png 768w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-1024x576.png 1024w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-250x141.png 250w" sizes="(max-width: 1920px) 100vw, 1920px">

<img width="1920" height="1080" alt="" itemprop="image" data-srcset="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png 1920w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-300x169.png 300w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-768x432.png 768w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-1024x576.png 1024w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-250x141.png 250w" sizes="(max-width: 1920px) 100vw, 1920px" data-src="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png" class="attachment-full size-full wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1920" height="1080" src="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://shawnryder.com/wp-content/uploads/2019/11/9-1.png 1920w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-300x169.png 300w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-768x432.png 768w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-1024x576.png 1024w, https://shawnryder.com/wp-content/uploads/2019/11/9-1-250x141.png 250w" sizes="(max-width: 1920px) 100vw, 1920px" />

Cars R Us needed to send out a blast to…

Why Sales Training Fails

<img width="500" height="303" src="https://shawnryder.com/wp-content/uploads/2014/05/how-run-flat-tires-work-11261_1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://shawnryder.com/wp-content/uploads/2014/05/how-run-flat-tires-work-11261_1.jpg 500w, https://shawnryder.com/wp-content/uploads/2014/05/how-run-flat-tires-work-11261_1-250x152.jpg 250w, https://shawnryder.com/wp-content/uploads/2014/05/how-run-flat-tires-work-11261_1-300x181.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" />

Sales organizations of all types spend a huge amount on…

Train Your Customers to Think of You First

<img width="5109" height="3406" src="https://shawnryder.com/wp-content/uploads/2014/04/shawnryder_32.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://shawnryder.com/wp-content/uploads/2014/04/shawnryder_32.jpg 5109w, https://shawnryder.com/wp-content/uploads/2014/04/shawnryder_32-250x167.jpg 250w, https://shawnryder.com/wp-content/uploads/2014/04/shawnryder_32-300x200.jpg 300w, https://shawnryder.com/wp-content/uploads/2014/04/shawnryder_32-1024x682.jpg 1024w" sizes="(max-width: 5109px) 100vw, 5109px" />

In sales, you can train your customers by building a…

Think Before You Speak

Customer On Phone

<img width="544" height="258" src="https://shawnryder.com/wp-content/uploads/2014/03/happy-phone-lady2.jpg" class="attachment-full size-full wp-post-image" alt="Customer On Phone" itemprop="image" srcset="https://shawnryder.com/wp-content/uploads/2014/03/happy-phone-lady2.jpg 544w, https://shawnryder.com/wp-content/uploads/2014/03/happy-phone-lady2-300x142.jpg 300w" sizes="(max-width: 544px) 100vw, 544px" />

You are talking to a customer and after you present…

Sales Training and the Way You Think

<img width="7400" height="4934" src="https://shawnryder.com/wp-content/uploads/2014/04/shutterstock_10569127_large-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://shawnryder.com/wp-content/uploads/2014/04/shutterstock_10569127_large-1.jpg 7400w, https://shawnryder.com/wp-content/uploads/2014/04/shutterstock_10569127_large-1-250x167.jpg 250w, https://shawnryder.com/wp-content/uploads/2014/04/shutterstock_10569127_large-1-300x200.jpg 300w, https://shawnryder.com/wp-content/uploads/2014/04/shutterstock_10569127_large-1-1024x682.jpg 1024w" sizes="(max-width: 7400px) 100vw, 7400px" />

Confucius observed, “He who learns but does not think, is…

How To Read A Vehicle History Report

<img width="560" height="315" src="https://shawnryder.com/wp-content/uploads/2019/11/24.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" srcset="https://shawnryder.com/wp-content/uploads/2019/11/24.png 560w, https://shawnryder.com/wp-content/uploads/2019/11/24-250x141.png 250w, https://shawnryder.com/wp-content/uploads/2019/11/24-300x169.png 300w" sizes="(max-width: 560px) 100vw, 560px" />

Old cars don’t die, they just get resold. If you’re…

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