The automotive industry is one of the fastest-changing industries on the market today. Each year, auto-makers try to come up with new cutting-edge ways to make their respective cars stand out. Most of these manufacturers leverage technology to advance their products. On the flip side, the car-buying experience has also changed greatly due to technology. Consumers now have more channels to explore than ever before when it comes to purchasing a vehicle, which has dealers thinking about even more ways to incorporate technology into their business practices. Technology can help your dealership grow in multiple ways, but you need to know how and where to use these tools to be most effective. Here are four ways that technology can help expand your dealership this year.
Alternative Funding Providers Keep Your Options OpenWe have probably all heard the phrase “you have to spend money to make money” at one point in our lives, but for business owners, the cliché is truer than we think. The automotive industry is one of the fastest-changing industries around. With new buying channels, marketing outlets, and third-party tools consistently coming out, it can be difficult to keep up with the trends, financially and mentally. As a business owner, you should never let a lack of finances keep you from pursuing a potentially lucrative avenue. If you have ever said to yourself “I wish we had the money to try that”, then a business loan may be worth looking into. Technology has helped advance the lending industry, immensely. The days of lugging all of your business and personal finance information down to a bank in hopes that you receive the funding you need are gone. New, alternative lenders allow business owners to apply for business loans, but all entirely online. This new lending process is more streamlined and can provide faster funding, which in turn, will help your business act on opportunities as soon as they arise. Moving forward, never let a lack of cash stop you from advancing your dealership.
New Buying Channels Will Drive SalesThe car buying experience has long been a dreaded one by most consumers. In fact, a whopping 87% of consumers dislike something about going to a dealership.` While in-person car sales will be, and should always be a thing, there are other avenues to explore as the industry advances. Modern car manufacturers, such as Tesla, have made concerted efforts to offer a better, more convenient car buying experience, and dealerships will need to follow suit. Moving forward, your dealership should be thinking of different ways to sell cars. The industry needs a change, and your dealership could help provide those changes. Overhauling the car buying process will not be a quick one, so your team should think long and hard about the pros and cons of implementing a new process. Some new channels to explore selling cars through are:
- Website – Most dealerships allow customers to click through stock, but actually completing the sale all online is not something that smaller dealerships have adopted, yet.
- Online App – Applications have truly taken off with the mass adoption of smartphones. Building a neat car-buying app for your dealership would help make you stand out from the crowded market.
- Social Media – Similar to websites, many dealerships already post their stock on social media, but actually carrying out the purchase online is not something too many dealers offer, so you could be one of the first.
Tech-Driven Digital Marketing Strategies Generate LeadsTo effectively grow your dealership this year, you will need to carry out new marketing campaigns to drive leads and sales. You can offer the best car buying experience on the market, but if consumers do not know that, then they will not shop at your dealership. Marketing in modern times is much different than in the past due to the advancements of technology, specifically marketing technology. This paired with the ever-growing digital sphere means that your dealership should be investing in growing out your digital marketing department. Billboards, TV spots, and radio ads are all still lucrative marketing efforts that you should continue to include in your marketing plans. With that said, there needs to be a greater emphasis on including digital marketing strategies in your plan, in order to grow. One area of digital marketing you will want to invest in will be social media. 87% of shoppers will use social media to help their car-buying research, which means you need to be meeting them on social media, or else someone else will. Building out a robust social media plan will help you hit newer, young consumers as they enter the car-buying market. Take to your social media accounts and post new stock as it comes in. Invest in a powerful camera and photo editing software to ensure that the shots of your vehicles are enticing and click-worthy to customers! Besides social media, your dealership can leverage other elements of digital marketing to drive customer leads. With so many consumers searching online for cars and dealerships, online visibility is key. Investing in your dealership’s search engine marketing efforts will only help drive more traffic to your site, which in turn will drive leads into your dealership. Contact me today to see how I can help your dealership improve its online presence!
Software Tools Help Promote Safe GrowthSo far, we have focused mainly on sales as a method of growing your business, but boasting high sales numbers does not guarantee that your business will expand. The healthiest businesses have both great sales numbers, as well as healthy operations behind the scenes. Managing a dealership on your own can be a logistical nightmare. Luckily, there are software solutions available to help make your job easier and more efficient. Some of the top software offerings to look into are:
Accounting SoftwareManaging commission, time tracking, hourly wages, and taxes all are headaches that come with owning a dealership. As the business grows, these numbers will only become increasingly difficult to input and track. Before the accounting duties of your dealership become too much of a hassle, invest in some accounting software to help take the burden off your plate. Accounting software will help automate the day-to-day tasks that usually would eat into your time that could be spent elsewhere in the business.
Human Resources SoftwareSadly, high turnover is a reality that plagues the car dealership industry. With salesperson turnover only getting higher, it may be wise to look now for human resources software for your business. HR software will help shore up HR practices in place now. Most software options on the market today allow for users to manage every aspect of HR, from delivering benefits packages to recruiting and onboarding, HR software can help automate it all for you. On top of being great for existing staff, HR software can be leveraged as a recruiting tool and will help save you time and money when hiring. — Using the online tools to your advantage will only help your business grow safely and efficiently this year. If you have any other questions about how to utilize technology to its fullest extent, please feel free to reach out!
Dealership Marketing SupportA large percentage of automotive vehicle decisions are now done on the dealership website. The search process remains the first step of the journey, which buyers undertake since there are many auto dealers around. Automotive marketers who want to be on top of the business depend extensively on an advertisement, especially online digital marketing. There is the need to bring new leads to the dealership to stay on top of the competition. This is where the challenge is. Bringing leads to the doorstep of buyers is a herculean task. Automotive marketers have a lot to do here. They have to invest a lot in digital marketing to expand their horizon. The only way to overcome that challenge is to engage in extensive dealership marketing support. You have to be very smart when it comes to online advertisements and digital marketing. As difficult as this is, there are already tested ways of doing that which the auto dealers can try today to enhance their sales. Online marketing involves a lot of things. The dealers must invest in digital, social media, search engine optimization, as well as pay-per-click and email marketing among other different strategies. If you invest in these online advertisement systems you would see the rewards within a short time. The ultimate goal of the ad’s methods mentioned above is to help the dealership to be at the top of the Google SERP and other search engines. Research shows that the greater majority of people searching for cars to buy will resort to the search engine first. If you implement the method well you can be on top of Google since it is the top of the search engines. If your site gets to the top of the search results, chances are there that it can get the most clicks and this will do your business a lot of good. This implies that the ads strategy to employ must be effective. To achieve that you do not need to break the bank. The strategies discussed below can aid you further towards achieving these wonderful goals.
Have a great websiteIf you want to be successful with online marketing, then the first things must be done first. You have to start with a website. This the most effective way of interacting with prospective customers with your dealership. The website has to be highly functional and this can help leads to get to your inventory with ease. Furthermore, the site you build has to be mobile responsive. It makes it possible to navigate on their prospect’s phones. Ensure that the site is professionally designed. It must create a sense of trust in the brand. When you create the site with considerable interest to buy from you, evolve a way of engaging them. Use an online chat portal to interact with them. Ask them questions, and find out anything they have in mind about your inventory. Having an online person who is professional enough to handle the chat portal is very important. If there are other lead sources like Facebook messenger, get a capable and experienced hand to manage it.
Master search marketing techniquesEnsure that when somebody visits your website for any car model, they will find something useful when they get to your sales funnel. Such a person looking for a model has shown a buying intent. With the correct search marketing method, you can always attract such a person to your dealership website. Two search methods are critical here. A mention was made about search engine optimization or SEO and pay-per-click PPC. Set the PPC campaign correctly such that when anybody searches for any of the models of your inventory, it triggers your ads instantly. With the use of the keyword insertion feature, it becomes easy for the exact model to make the headline of your ad. Search engine optimization is critical here. It is recommended that you optimize your campaign and be as specific as you can. When there is an organic search your site should rank high in terms of car makes as well as car models and location. Remember that a lot of things can impact your website ranking. Content is the key, but other critical factors matter here such as social media signals, as well as inbound link and site details can impact heavily on your website ranking. You must be very clear about this. Banner ads are great, if you use retargeting method, it can attract several people to the website. Even if they leave without making a purchase, you can use the same retargeting method to get them back to your site.
Use the correct mediaOne of the best things about online marketing is social media. Dealership relies on this to target their perspective leads. The world today is digital. If you must catch up with your competitors and be on top of the game, you must go digital as well. The auto dealership should cover lots of demographics and the best way to reach out extensively to those demographics is through social media. This means that you must choose the right media. Social media websites like Facebook, Twitter, YouTube, and others are at the top of the digital world and you can make extensive use of these media sites to take your dealership to the highest level. You can use Facebook extensively and you must set your Facebook Business Page. Facebook has a wide reach and it is demographic as well. Most of the auto buyers are on Facebook and other social media. Having a strong presence on Facebook is recommended. When you are setting that page, ensure that all the necessary information is contained such as contacts and location. Creates posts from time to time to keep people posted. With the digital sales contact person on the ground, you can follow up with any inquiry. Facebook ads are as effective as Google ads and this means that you can use retargeting campaigns to show ads on Facebook and other social media like Instagram. When you apply this method correctly, you will reach out to those people who are in the market for cars.
Build trust with reputable review websitesReviews are very important and it is one of the effective marketing strategies adopted by the automotive industry. Get experts to write good reviews about your inventory. Take steps further to ensure that these reviews are available where it matters. Research has shown that buyers now consider these reviews when they are making a purchase. There are places you have to make a strong online review possible and they include Google, Yelp, as well as social media as well as a personal website. Make sure that your business is covered in all aspects. If you can create consumer success stories with your product it can take your campaign further. If you make videos with your successful customers it can also go a long way in pushing your brand far. There would be more about videos shortly. If your customers can speak for you, it can help promote that trust and confidence. Reviews remain the most effective way of doing that.
Target the correct people with your dealership campaignIf your ads do not reach out to the correct people, the whole effort would be defeated. It must be very clear which automotive business you are dealing with. Reveal those brands available in the inventory. You must be very clear about who is your typical customers. If you are sure of your customers, then it is going to be very easy to target them. Find out what these customers want most. Are its mileage, cost of buying, and other considerations? There are different kinds of audiences and these must be targeted separately. In doing that, you must bear at the back of your mind those important things that customers care for. If you target the correct people the chances of making conversion are higher. Experts would always recommend splitting your message into different audience categories and send them separately. When you do it that way, you would certainly reach the correct target. When you spend time with your audience and understand what they want, it would be easier to craft the correct message and send it to the correct people.
Use all the call featuresYou must apply all the call features as much as you can. Some of the call features you must consider include mobile bid adjustments, call-only campaigns, as well as call tracking and call extensions. In this industry, phone calls are very important. The other interesting thing about phone leads is that it is easier for callers to turn to buying customers.
Get auto shoppers to your store by offering great thingsCompel shoppers to come into your store with unique offers. Remember you are not the only one in the industry. There are lots of competitors, and you should adopt strategies to channel these buyers to your website. Device a means of convincing these buyers to choose just your product and not that of your competitors. Customers go to where they can get incentives and there are different kinds of incentives. If you offer your own brand at the lowest prices, it can make these buyers choose from you and not from your competitors. Another strategy is to make a discount of a certain percentage such as a five percent discount, this can make your offer more attractive than what your competitors offer. If the incentive creates a sense of urgency it can spur people to buy. The offer is limited and a sense of urgency makes people maximize the opportunity. Great incentives can attract new buyers and you can make great sales.
Video commercialsYou can create video messages and advertise them on social media. The essence of the video message is to create a memorable brand image. There is another dealership in the industry and they sell the same car. Chances are there that the prices could be the same. Create video images of the product and highlight some benefits which your model can offer above the other models out there. The videos should communicate to the people. If the video message goes viral, it is to the credit of your dealership.
Enhance your reputationYou must ensure that your online reputation is intact. Online consumers like reputable people to do business with. Because of that they read reviews and watch comments from your previous buyers. You must ensure that you have a good reputation. When we say you invest on review sites it is for a reason like this one. There are places where buyers look for when they are looking for dealerships with good reputations. Such places like BBB which is Better Business Bureau, Yelp as well as Google My Business as well as Top Rated Locals are some of the place’s buyers check for dealership reputation. You must ensure that you have a good reputation with these bodies. Encourage customers to leave good reviews on your Facebook Business Page and other review websites. All these are relevant because they can help improve your online reputation. The most important thing is that you must treat your customers well. A good relationship with your customers is one of the things that can take your business to the highest level. Do not engage in slippery or pushy deals because it can hurt your reputation, as well as damage your business. Car investment is a huge one and nobody will like to invest in dishonest dealerships. Beyond everything already said about reviews, you must monitor your reputation across the different platforms. You can engage your digital manager to handle this aspect for you. When there are negative reviews, you must respond and give a detailed explanation that would assuage every reader. Offer to rectify such a problem in the future. This shows that you are learning from your experiences. Even if it is a good review, try to respond and in each review give your own side of the story and promise to offer something much better in the future.
ConclusionThese dealership marketing tops can assist you to take your business to the next level. Any money you invest in digital marketing is not a waste. The most important thing is to ensure that you get to the right audience. Targeting the right audience is one thing and you have to send the correct message.
Automotive Email MarketingA great email campaign can bring you an improved reputation, increased profits and the attainment of your goals. All it takes to achieve this is knowing the tips and tricks in this article and a little bit of hard work. Read on to find some advice to help you get started. When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO. Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
Customer FeedbackAsk your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike. When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading. Sending an email to your list more than once every seven days is a bad idea. Your customer base is likely made up of people who are busy and receive many messages each day. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them. It is very common for people to view the Internet with cell phones instead of using a full-sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page. Make it easy for people to unsubscribe from your list. This might seem counter-productive since you don’t want your customers to lose interest and leave. However, if your customers aren’t interested in your newsletters anymore, they might get annoyed if they can’t easily unsubscribe. Provide a large button or link so that customers who have lost interest can find it without an extensive search.
Personalized EmailsAny marketing emails you send should be personalized. You can go far beyond simply inserting a recipient’s name into a standardized message. Use all the information you have on each subscriber. Take your subscribers and group them together based on interests. Create emails that are tailored to their interests. To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results. Use your email marketing campaign to offer customers a personal perspective of your business. Tell a story about how you got started and why you are passionate about your business while giving them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you. Avoid using the character string “$$$” in your marketing messages. Many spam messages use this character string either in the subject line or the body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked. Be straightforward with your recipients about what they will be receiving. When someone opts to receive an e-mail from you, make sure they know what they’re agreeing to. Keep information easily visible about what they will be receiving in these e-mails and how often these e-mails will arrive in their inbox. If you are following up with your customers, you can send a follow-up email to them that includes a warning. Attach a line in your message that allows them to sign up. The closing postscript can include a phrase that this can be a very low investment on their part.
Automotive SalesWhile you want to use your email marketing to improve your sales. The only way to get potential customers to read your emails is to convince them that they have value. To do this, your emails should always contain concrete, useful information and relevant links, and not just generic sales fluff. Only send emails that contain useful information; customers will unsubscribe if you bombard them with useless messages. Respect the customers’ intelligence by only sending well-thought-out emails containing pertinent information, not merely sales pitches. Include a promotion, a solution to an everyday problem, or a new way that your reader can use a common item in every email. With the knowledge, you’ve gained here under your belt; you should be ready to tackle the wonderful world of email marketing. The sooner you get to work, the easier it will be to meet your goals, so start drafting your plan while you have these tips fresh in your mind.
Facebook MarketingFacebook is populated by billions of people around the world. Every single one of those people might want to buy what you’re offering, but they won’t know you exist until you start marketing to them. Use the steps in this article to get your Facebook marketing campaign started on the right foot. It is important that your posts are always professional. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
Custom TabsCreate a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It’s a great place to promote your current offerings, products, and services. Plus, it’ll give a little personality to your Facebook page which is always a plus. Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.
Facebook ContestsPut together a Facebook contest. People love fun things like contests and quizzes on Facebook. It’s one of the things that makes the social media site so very special. It’s not that hard for your company or brand to put together a contest, and it can really open up the engagement level of your community.
Post at Different TimesTry posting to Facebook at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
Facebook Marketing CampaignsInvest time and resources in your Facebook marketing campaign. Facebook is an important marketing tool that deserves a true effort. If you put it on somebody that has too many assignments, you will not get what you need from this social media. For the best results, you must provide the needed resources. Facebook’s introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action. Organize some networking events on Facebook. You could for instance encourage your subscribers to post an ad, a link to their own website on your page or a picture of the last product they purchased. Choose a time when your subscribers are likely to be online, such as Saturday afternoons or a weeknight. Ask questions on your Facebook page. In order to learn more about your audience and what they like and don’t like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.
Facebook InsightsUse Facebook Insights to make a better Facebook page for your business. Facebook Insights is an analytic tool that tracks user interaction and usage of a Facebook page. It is free to use for every page administrator. Use it to see how many people use your page, what content interest them the most, and what is the least interesting to them. Use this data to adjust the activities on your page accordingly. Come up with your own voice. It may be tempting to approach your Facebook marketing just like you see others have done before you. Yes, learn from their tactics, but don’t steal their personality. It’s important to find your own personality online so that people know what to expect from you. Plus, it can feel disingenuous if it’s a personality that just doesn’t fit your brand. Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share. Do your best to get your customers to interact on your page. Let conversations flow on your page. Deleting a post because it goes off-topic will offend people. You only need to intervene when things begin to get offensive. Vary the timing of your posts to see when you get the most likes or comments. For instance, a lot of people are on social media sites late at night, after ten. Your post may get more visibility if it goes up then. And, if you don’t want to be doing work-related tasks that late at night, you can always take advantage of the scheduling feature that Facebook offers and write the post during the day. Holding contests or sweepstakes on your page is a great way to increase interest about your products. For instance, you can ask your followers to photograph themselves with your product and then put the picture on your page. Pick a winner and enjoy the results! Use a large picture on your business’ Facebook page. You want your brand to stand out when someone stumbles across your page, and a large image is the best way to accomplish this goal. The largest image you can use can be 200pix wide x 600pix high, so be sure to put that size to full use. Now that you have all of this great advice at your fingertips, you have to put it to use. Take each tip one at a time and see how it can fit into your current Facebook marketing strategy. You may find that you are better able to visualize what is necessary to reach success.
Social Media Marketing PlanSocial Media: the newest wave of internet marketing genius. If you need a new way to market your business, or perhaps you’ve been hearing a lot about these sites for businesses and you’d like an idea of how to go about it, then this article is for you. It will walk you through ways to use these sites to advertise your business, company or product.
Blog PostsAdd a share button for Facebook near the tops of blog posts. This allows one-click sharing with a visitor’s Facebook friends directly from your blog. This will increase the number of readers who visit your blog, which means more visitors who will be interested in what you have to offer. Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts.
Don’t Annoy CustomersOne rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you’re always bombarding them with messages! When using social media to market your business or product, be sure that you create a title that will draw people in. A boring title will make viewers skip over your article, thus, your marketing efforts will be for nothing. Also, make sure your title is relevant to your business or the product that you are selling.
YouTube VideosYou’ll want to link to your video and channel from social media platforms. Use website links within the YouTube description and share buttons. Convenient links to your Twitter and Facebook accounts make it easy for interested viewers to help you out by spreading your videos around to their friends. You should be flexible about how often you update your page. If you have a new campaign or product, frequent updates will be expected by your visitors. If you frequently find that you have nothing to post, don’t post as often.
Polling FollowersTry using polls on your social media profiles to engage your customers and get them involved. People love to give their opinions and have their voice heard. A poll is a great way to get them to voice their opinions and give feedback on new products and ideas that are relevant to your company. Read about social networking. You likely have a social Facebook page right now, but it is important to remember that a professional page is a different animal. A number of useful resources are available online, and if you run into problems, you can even discuss them with professionals. Videos are a great content for your social media marketing. Demographics show that video is the largest and fastest growing online application. You can make your old articles and posts into video presentations using screen capture and presentation tools available on the web. Add them to your YouTube profile and link them to your social media pages. To use social media marketing successfully you must be creative. The same material, sales, offers, and content will ultimately annoy your customer base to the point that they remove you from their page. Keeping things fresh and interesting makes sure they keep coming back for more, which means more sales.
Social Media PicturesUse pictures to effectively market your brand on social media websites. Pictures can often speak lounder than words. They can help consumers to visualize brands and become interested in purchasing yours. Include pictures of your products, pictures of events you have attended, and any other interesting pictures that are worth talking about. If social media marketing is new to you, here is a tip to help you understand it better. Think of the social media sites as places in which you can create a picture and a voice for your business. Your posts represent the viewpoint of your company. Consider social media as the way to communicate who you are, what your product is and what value your product has for potential customers.
Communication SkillsSocial media marketing is all about building good communication skills. All the social media sites are based on conversations of one form or another. Use these sites to engage potential customers by telling them what you have to offer, making pertinent posts and displaying prominent links to your product pages. Try asking your visitors questions about what they are looking for. You will build relationships by exchanging valuable information and be rewarded by increased sales for your efforts. There are a ton of different ways you can use these sites to move your company forward. This article has shown you some of the best ways to get yourself set up and start using the features these sites offer, but you will want to keep researching and learning as they change and grow.
Master SEOYou must employ search engine optimization tactics properly in order for your dealership to make it online. This is the only way you’re going to be able to stay up with your competition online. The following article contains the information you need. Use the tips below to improve your site dramatically. To make the most out of search engine optimization efforts, write to match your goal. This involves keeping your writing fluid but using keywords repeatedly. Since search engines evaluate the density of keywords, your site’s search engine rankings should improve dramatically.
Anchor TextDealership website anchor text is essential when you put links on your webpage. Your link should never read simply “click here”; this doesn’t benefit your search engine rankings in any way. If you use the correct keywords in your anchor text, search engine spiders will be able to locate your content quickly.
Header TagsMake sure you use header tags. They may sometimes be too large, but using CSS can help you change their sizes. When it comes to ranking websites, search engines use headers. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.
Domain NameA domain name should be memorable and linked directly to the products or services you are marketing. Memorable domain names that are easy to pronounce are advantageous for Internet users who locate your content through YouTube. Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. When you are linked by a reputable source, this is seen as higher quality content for the search engines. If you put content that is unique and pertinent to showcase your website, reputable sites will be more apt to feature links to your website. These companies must find your content informative.
Learning SEOTry a DIY approach to learning SEO. There are many resources available to help you learn about it. For example, books are available, and there are many websites that are quite instructional. Always include descriptive and efficient tags when trying to improve your SEO. These tags should not exceed 30 words. The entire page should not be more than one hundred KB.
Site MapsSite maps with plenty of keywords are very good for search engine optimization. A site map functions to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account. To avoid the spam filters of the search engines, avoid duplicating any content on your site. Know that it is quite possible to use duplicate content without even knowing it. Repeating the same product description can save time, but search engines see it as spamming. Though it may be a no-brainer, ensure your site is registered with the big search engines. People often mistakenly think that this is automatically done. However, it is not. Once registered, check back every once in a while to ensure your site is being ranked properly. This will help to maximize your search results.
Site VideosVideos along with a video sitemap can increase your site’s Automotive SEO. Videos are great for getting your message across. Make sure that you utilize the right keywords in your videos. Once you have developed your sitemap, you want to use the webmaster tools available on Google to submit your site URL. You should then put the video on sites like YouTube and Metacafe. Then, you simply have to wait for the customers to come looking for you. To optimize the images on your site for search engines, always fill in the “alt” tag with a relevant description. These tags will replace the images, should the visitor disable images on their end. By including keywords in alt tags, you can improve your search results ranking a lot.
External LinksYou will give your SEO a good boost if you link to good external content when you can. This is the best way to increase the reputability of your site. Search engines like to see relevant off-site links more than internal links that connect the pages of your site. To get a greater impact on rank make sure you search for options that allow you to link back to your site. You’ve found many tips here to help your SEO. Learning proper SEO techniques is critical to remaining competitive in business. This will help to improve the bottom line in your business.
Social Media Marketing StrategyThe vast majority of folks using the Internet know what social media sites are. Regardless of that, many businesses have yet to jump on this online bandwagon. Here are several key tactics for social media marketing that will help your business excel. To help a new business get accustomed to social media marketing, you should start out small. Starting out small will give you the opportunity to target the customers that are looking to purchase the products you sell. You don’t want to promote your site in too many places at first because you need to know what works and what does not. It takes a great deal of patience to build a successful network in social media marketing. You will likely not see overnight success. Since it takes time to build a profile, you should create a reasonable timeframe for success. If you exercise patience, your audience will gradually grow to be the size you want. Always keep your cool when posting and replying on social media sites. There are people who will post on your social media pages with the intention of causing trouble. Maintain a professional attitude and just remove the posts. If they have a legitimate concern with your business, be respectful and always maintain a professional dialogue.
Facebook PagesHave a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to ‘like’ your page so they can have access to this unique content. You could for instance reveal a unique coupon code to the Facebook users who have ‘liked’ your page. Remaining professional is important even though social networks have altered the way we talk to one another. Making personal connections with other users is fine, but the tone of communication should stay professional. If there are arguments, simply delete them or any other negative remarks. When interacting with friends, you should create a separate profile in your name. Make sure that all Facebook comments that come from your readers are responded to. This is especially true for any negative comments. When people think you care about what they say, they will trust you and your products. Always respond to consumers in quick order, so they don’t feel like you’re not paying attention to them. Try getting more followers on your social media by offering special coupons and discounts with those that like or follow your page. You’ll make your customers feel special when they get exclusive discounts and this will increase your sales. It is important to be involved in the newer large social media sites for effective marketing, but do not forget about the older sites. Social websites like MySpace and Craigslist have huge followings, and you will be missing out on a large market if you ignore them. Social media is extremely competitive and the older established sites still have market share One of the advantages of social media marketing is that it allows others to advertise your products and services for you. To take full advantage of this, incorporate one-click links on your product and service web pages that enable visitors to like it on Facebook or tweet it on Twitter. It has been proven that recommendations made by friends are far more likely to convince potential customers to make purchases than most marketing tactics employed by businesses.
Social Media Marketing Strategy CreativeTo use social media marketing successfully you must be creative. The same material, sales, offers, and content will ultimately annoy your customer base to the point that they remove you from their page. Keeping things fresh and interesting makes sure they keep coming back for more, which means more sales. If your social media marketing involves a Twitter account, automate certain kinds of content. If there are bloggers or news sources within your niche that you trust, and whose posts are consistently interesting, automate your account to retweet their posts. Also set up something where your best Tweets are periodically retweeted so they do not sink out of sight. When creating Facebook content or tweet content on Twitter, make sure to proofread it prior to submission. This content represents the face of your business, so it must be professionally stated. You can abbreviate on Twitter but do so carefully. Take utmost care to present your content in the best way possible.
Email SubscriptionsMake it simple for visitors to sign up for your email subscription. Used in tandem with social media marketing, the relatively age-old method of email marketing can be quite effective. Find some influential bloggers that are out there in your niche and offer to be a guest poster on their blog. This would then allow you to have a link back to your blog. It may also attract people to follow you on the various social media sites that you are on. You need to be sure that you understand who your target market is going to be when you create your social media page. You need to be able to share comments and information that will be of interest to your followers. They will be able to feel that you understand them and their needs with appropriate comments. Don’t allow your competition to steal customers away from you. Try these tips if you want to develop a strategy in marketing that will work. There are many wonderful reasons to consider social media, including meeting new friends or just getting together a good marketing plan.
Century-old industries are being dismantled by tech companies faster than you can say “Bob’s Your Uncle.” From precious stones to trash, entrepreneurs use technology to innovate and disrupt even the most unappealing industries. Even antiquated business models like insurance have seen tech takeovers as new companies make getting home or car insurance less daunting. Tech is a force multiplier that increases the capabilities of a few people to create new ways of thinking about old problems. Business models adapt to software as a service, 3D imagining is hasting the development of new products, and cloud computing allows simple laptops to complete massive projects. The bigger an industry or company, the more susceptible it is to being upended by new-age thinkers. Smaller companies and startups can dip and dive while larger companies are stuck in bureaucratic tape, keeping them from implementing drastic change. Large companies eventually find a way to replicate the services of young tech companies or buy out the smaller companies straight up. Startups usually end up in one of three places: going public, purchased by a larger company, or flaming out. Regardless of the outcome, the ideas generated by creative entrepreneurs are building the stepping stones to modern business.
DiamondsThe pressure is on for traditional diamond companies to keep up with a new method for creating precious stones. Instead of waiting for millennia for the perfect conditions and destroying the earth to retrieve them, Diamond Foundry creates diamonds with carbon heated inside of plasm reactors. These diamonds offer a solution that is also a limit to their company. Sustainable sourcing of beautiful diamonds is a dream come true for so many as the workers in this industry are exploited by diamond mining companies and work in terrible, inhumane conditions. The humanmade aspect of the diamonds is enough to drive away diamond enthusiasts who want to keep buying diamonds the traditional way even though the atomic makeup of Diamond Foundry’s diamonds is the same as earth-grown ones.
GarbageNot everyone wants to make a living making extravagant things. One company sees the value in what most would deem meaningless. Garbage is something we all create but don’t have to deal with because people in trucks come by and pick it up once a week. An Atlanta based company, Rubicon Global, is turning garbage collections into a business while trying to fight off industry giants. The company pairs independent garbage collectors (you can freelance at anything) with corporate clients to help save businesses money and give independent garbage companies a chance to compete with the goliaths. As a tech company, Rubicon Global needs front-end developers to create infrastructure retailers and independent garbage collectors use to facilitate their business. Other people’s trash can be your treasure if you become a front-end developer without a degree.
Tracking StudentsKeeping track of students, their progress, and their positive or negative behaviors used to require complex tracking sheets and tricky processes. ClassDojo is looking to put classroom management into one app. One of the biggest perks of ClassDojo is that it allows you to create positive incentives for your students and keep track of them easily. The best part of this app for teachers is the student companion app. Instead of getting twenty little voices asking how many class points they have, the teacher can direct them to their respective apps. This lessens the teacher’s burden and puts it on the kid to take control of their actions and control their destiny. Teachers can keep track of their younglings’ progress towards obtaining the basic skills to secure a computer science career and make more innovations to the classroom.
Student LoansSome entrepreneurs opt to head straight for the money. SoFi is one of those companies. The financial services app offers a plethora of features to help clients get control of their financial lives. SoFi’s primary focus is on student loans. Student loans are a plague for millennials, as the cost of education rises. SoFi is upending student loans by allowing other people to offer funds instead of taking them from banks. This crowdsourcing of funds and lower interest rates is becoming a growing business. There are often hurdles and legions of red tape financial startups must jump through, but the unique nature of SoFi doesn’t fall under that jurisdiction. On its way to becoming a regular bank with checking accounts, SoFi might end up putting banking into the hands of many rather than only the institutions. Fintech companies, like SoFi, are on the lookout for software engineers and other tech professionals and often hire tech professionals who graduate from Bay Area coding bootcamps.
“Listing a car ad is one thing; selling it is another.” Of course, you can’t sell a car fast without an appropriate listing. Thus, this article discloses how to write a car ad that sells fast, whether on Craigslist, eBay, Facebook Marketplace, Kijiji, etc. Why your classified car ad does not sell most of the time is the wrong ad writeup and not the car. Sometimes, it could be the place. That’s like listing a car on Amazon! When you pitch an excellently written ad that provides enough information, you attract a wider audience. How about the pics? Never list a few tiny grainy pictures of the car parts, except you’re listing the ad for fun.