How to Do SEO For A Tiny Site With No Backlinks | Neil Patel SEO Tips
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
The first that you need to know is you need some sort of content.
You don't need a ton of content but you need some sort of content. And the content you create needs to hit hard.
So before you go out there and write any types of content, what I want you to do is go to Ubersuggest and put in all your competitors' URLs. When you put in your competitors' URLs you'll see a page, it shows you their traffic, this page shows you all of their top pages.
And by doing that you'll now know not only their top pages, what they're about, but the keyword that they're ranking for. What I want you to do is look at their most popular pages of content, look to see if you've already covered any of those topics.
Chances are if you have a tiny website and you don't have any links, you haven't. But just in case, double check them because in that case you'd want to adjust your content.
If you haven't you'll want to create new content. What I want you to do is create more in depth versions. In essence, all advanced guides are definitive guides or beginner guides, whatever you want to call them.
So the way you do this is you look up all your other competitors who are ranking, you look at their pages because you saw those articles in Ubersuggest, you go to those articles, you read them, you make sure your page is five, 10 times better, more thorough in length, it's not just about putting the key words in there, it's about thoroughness.
I would add in custom images, graphics. You can do this for free using tools like Canva or if you want to pay someone you can use fiverr.com. And then by having that you're now going to have a detailed guide that's super thorough.
The second thing I want you to do is invest 50% of your time in promoting your content.
Now, I would tell you in most cases to spend 80% of your time promoting content but when you're creating these detailed guides they take so much work that you need to spend at least 50%. 80% is probably realistic but 50% should be doable.
Again, in Ubersuggest when you found these URLs it shows you all the people linking to them. If you aren't able to go back to them just go to the backlinks report in Ubersuggest, put in the URLs for all your competitors, it'll show you every single person that's linking to their page.
When you see the list of links, you can hit them all up and you can email them.
The third thing you need to do is nurture a following.
Have you noticed if you leave a comment on neilpatel.com I respond? If you leave a comment on Facebook, I try to respond. I say try because sometimes there's too many there.
That helps me boost my rankings as well because Google's looking for brand queries.
The fourth thing I want you to do is build a network of content promoters.
Remember how I told you to email people to share your content? Email people to link back to your content.
Well, you're going to start seeing a pattern in which some people are willing to and some people aren't.
Most people aren't but even the percentage that's willing once you publish a handful of articles, you'll notice that consistently there's people who don't mind sharing and linking to your content.
Now that you got your list of promoters now you know who to go back to every single time you create a detailed guide. You don't need to create one of these detailed guides each and every single week.
Last but not least, use Ubersuggest's Backlinks.
That's that backlinks report in Ubersuggest to identify new link opportunities. Always look at your competitors, their new links, the lost links, ones that they're recently getting.
Ubersuggest will show you this in the backlinks report. If someone recently linked to one of your competition, what do you think the chances are of them linking to you?
Well, it's much higher than someone who’s linked to your competitors five years ago.
00:00 - Introduction
01:20 Step 1 - You Need Some Sort Of Content
03:52 Step 2 - Invest 50% Of Your Time Promoting Content
05:33 Step 3 - Nurture A Following
06:31 Step 4 - Building A Network Of Content Promoters
07:17 Step 5 - Use Ubersuggest Backlinks
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Y772PSqmudo
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How to Do SEO For A Tiny Site With No Backlinks | Neil Patel SEO Tips
Backlinks, content, people who have both of them do well when it comes ...
Backlinks, content, people who have both of them do well when it comes to SEO. Websites who don't have either of them tend not to do well. But does that ...mean SEO is helpless if you have a tiny website with no backlinks? Today I'm going to share with you how you can do SEO for a tiny website that has no backlinks.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
The first that you need to know is you need some sort of content.
You don't need a ton of content but you need some sort of content. And the content you create needs to hit hard.
So before you go out there and write any types of content, what I want you to do is go to Ubersuggest and put in all your competitors' URLs. When you put in your competitors' URLs you'll see a page, it shows you their traffic, this page shows you all of their top pages.
And by doing that you'll now know not only their top pages, what they're about, but the keyword that they're ranking for. What I want you to do is look at their most popular pages of content, look to see if you've already covered any of those topics.
Chances are if you have a tiny website and you don't have any links, you haven't. But just in case, double check them because in that case you'd want to adjust your content.
If you haven't you'll want to create new content. What I want you to do is create more in depth versions. In essence, all advanced guides are definitive guides or beginner guides, whatever you want to call them.
So the way you do this is you look up all your other competitors who are ranking, you look at their pages because you saw those articles in Ubersuggest, you go to those articles, you read them, you make sure your page is five, 10 times better, more thorough in length, it's not just about putting the key words in there, it's about thoroughness.
I would add in custom images, graphics. You can do this for free using tools like Canva or if you want to pay someone you can use fiverr.com. And then by having that you're now going to have a detailed guide that's super thorough.
The second thing I want you to do is invest 50% of your time in promoting your content.
Now, I would tell you in most cases to spend 80% of your time promoting content but when you're creating these detailed guides they take so much work that you need to spend at least 50%. 80% is probably realistic but 50% should be doable.
Again, in Ubersuggest when you found these URLs it shows you all the people linking to them. If you aren't able to go back to them just go to the backlinks report in Ubersuggest, put in the URLs for all your competitors, it'll show you every single person that's linking to their page.
When you see the list of links, you can hit them all up and you can email them.
The third thing you need to do is nurture a following.
Have you noticed if you leave a comment on neilpatel.com I respond? If you leave a comment on Facebook, I try to respond. I say try because sometimes there's too many there.
That helps me boost my rankings as well because Google's looking for brand queries.
The fourth thing I want you to do is build a network of content promoters.
Remember how I told you to email people to share your content? Email people to link back to your content.
Well, you're going to start seeing a pattern in which some people are willing to and some people aren't.
Most people aren't but even the percentage that's willing once you publish a handful of articles, you'll notice that consistently there's people who don't mind sharing and linking to your content.
Now that you got your list of promoters now you know who to go back to every single time you create a detailed guide. You don't need to create one of these detailed guides each and every single week.
Last but not least, use Ubersuggest's Backlinks.
That's that backlinks report in Ubersuggest to identify new link opportunities. Always look at your competitors, their new links, the lost links, ones that they're recently getting.
Ubersuggest will show you this in the backlinks report. If someone recently linked to one of your competition, what do you think the chances are of them linking to you?
Well, it's much higher than someone who’s linked to your competitors five years ago.
00:00 - Introduction
01:20 Step 1 - You Need Some Sort Of Content
03:52 Step 2 - Invest 50% Of Your Time Promoting Content
05:33 Step 3 - Nurture A Following
06:31 Step 4 - Building A Network Of Content Promoters
07:17 Step 5 - Use Ubersuggest Backlinks
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Y772PSqmudo
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
The first that you need to know is you need some sort of content.
You don't need a ton of content but you need some sort of content. And the content you create needs to hit hard.
So before you go out there and write any types of content, what I want you to do is go to Ubersuggest and put in all your competitors' URLs. When you put in your competitors' URLs you'll see a page, it shows you their traffic, this page shows you all of their top pages.
And by doing that you'll now know not only their top pages, what they're about, but the keyword that they're ranking for. What I want you to do is look at their most popular pages of content, look to see if you've already covered any of those topics.
Chances are if you have a tiny website and you don't have any links, you haven't. But just in case, double check them because in that case you'd want to adjust your content.
If you haven't you'll want to create new content. What I want you to do is create more in depth versions. In essence, all advanced guides are definitive guides or beginner guides, whatever you want to call them.
So the way you do this is you look up all your other competitors who are ranking, you look at their pages because you saw those articles in Ubersuggest, you go to those articles, you read them, you make sure your page is five, 10 times better, more thorough in length, it's not just about putting the key words in there, it's about thoroughness.
I would add in custom images, graphics. You can do this for free using tools like Canva or if you want to pay someone you can use fiverr.com. And then by having that you're now going to have a detailed guide that's super thorough.
The second thing I want you to do is invest 50% of your time in promoting your content.
Now, I would tell you in most cases to spend 80% of your time promoting content but when you're creating these detailed guides they take so much work that you need to spend at least 50%. 80% is probably realistic but 50% should be doable.
Again, in Ubersuggest when you found these URLs it shows you all the people linking to them. If you aren't able to go back to them just go to the backlinks report in Ubersuggest, put in the URLs for all your competitors, it'll show you every single person that's linking to their page.
When you see the list of links, you can hit them all up and you can email them.
The third thing you need to do is nurture a following.
Have you noticed if you leave a comment on neilpatel.com I respond? If you leave a comment on Facebook, I try to respond. I say try because sometimes there's too many there.
That helps me boost my rankings as well because Google's looking for brand queries.
The fourth thing I want you to do is build a network of content promoters.
Remember how I told you to email people to share your content? Email people to link back to your content.
Well, you're going to start seeing a pattern in which some people are willing to and some people aren't.
Most people aren't but even the percentage that's willing once you publish a handful of articles, you'll notice that consistently there's people who don't mind sharing and linking to your content.
Now that you got your list of promoters now you know who to go back to every single time you create a detailed guide. You don't need to create one of these detailed guides each and every single week.
Last but not least, use Ubersuggest's Backlinks.
That's that backlinks report in Ubersuggest to identify new link opportunities. Always look at your competitors, their new links, the lost links, ones that they're recently getting.
Ubersuggest will show you this in the backlinks report. If someone recently linked to one of your competition, what do you think the chances are of them linking to you?
Well, it's much higher than someone who’s linked to your competitors five years ago.
00:00 - Introduction
01:20 Step 1 - You Need Some Sort Of Content
03:52 Step 2 - Invest 50% Of Your Time Promoting Content
05:33 Step 3 - Nurture A Following
06:31 Step 4 - Building A Network Of Content Promoters
07:17 Step 5 - Use Ubersuggest Backlinks
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Y772PSqmudo
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
Will Small Businesses Still Profit From Facebook Ads in 2023?
Do you feel that the number of responses you're getting for your ...
Do you feel that the number of responses you're getting for your Facebook ads is decreasing each and every single day? Are you finding it harder to convert people from ...your Facebook ads into paying customers than you did two years ago? If you think it's hard now, it is going to keep getting harder and harder. Today I'm going to discuss, will small businesses still be able to profit from Facebook ads in 2022?
RESOURCES & LINKS:
____________________________________________
Why Your Facebook Ads Don’t Work (and How to Make Them Profitable) [video]: https://youtu.be/HYmWww4e3Is
____________________________________________
Now before we dive into the details on how small businesses can still do well in 2021, let me go over some basic stats.
Facebook has over seven million active advertisers, that's according to Facebook's Chief Operating Officer Sheryl Sandberg.
Active users 2.4 billion.
Facebook has only 342 active users per advertiser.
Not only are more people promoting ads, but it's getting harder and more expensive to get clicks.
Now when you look at the cost in clicks Facebook ads CPC on news feeds have gotten more expensive this year.
In 2008 Q2 as of roughly 0.43¢, in Q2 of 2019 0.64¢. And the CTR of news feed ads has also decreased. In Q2 of 2018 it was 2.24%, in Q2 of 2019 it was 1.20%.
According to Instapage the average Facebook ad converts roughly 9.21% across all industries. You would have to pay on average $64 to get nine conversions. Conversion doesn't necessarily mean a sale either in this context, it could be just collecting an email right?
So it doesn't necessarily mean you're making a positive ROY. So the real question that comes to mind is, hey you're a small business, how can you still profit from Facebook, even though ads in many cases are getting less clicks and is getting more expensive.
Well number one don't go for profit in the first contact with a prospect. It used to be that you would just put ads in front of people, you would send them to your product or service page, try to get them to convert, and boom you're making money.
And that's expensive, a great way that we generate sales now and we found this to be much cheaper is, we first take an ad on Facebook drive them to content our educational piece, educate them.
Secondly use retargeting for your ads for really qualified prospects.
So what I mean by this is, one thing we've done to generate so much revenue from Facebook, this is our highest ROY converting campaign.
When someone visits a checkout page and they don't buy, we create a video that shows them what it would be like if they were a customer.
Now if our main offering was using logic to convince them to buy, our video will use emotions. Why you may be wondering? Well if they didn't convert from logic in the first place, sending them a remarketing campaign or video using logic again probably won't work, so we do the opposite.
If our landing page is try selling through emotions, our remarketing video uses logic. In addition to that we make sure we add in upsells and downsells, which increases the LTV, which allows you to spend more money on Facebook.
The third tip I have for you is use video ads. Video ads are way cheaper to expose your brand to people because even if they don't convert right away you're getting your brand across, and as they say in marketing the rule of seven, the way you build a brand is having someone see and engage with your brand seven times.
If you use video you're going to get way more engagement for the price because Facebook really wants to push video ads over text-based ads.
Fourth use lookalike audiences, once you have people that are converting, use the 1% lookalike audience on Facebook.
Fifth I want you to test different creatives more often. You'll be surprised at the difference in performance when you rotate up your creatives at least once a week.
Heck when I run some of my own campaigns, we're rotating up creatives two to three times a week on the low-end and on the high-end sometimes rotating up creatives daily.
It's that effective by just cranking out so many creatives, you'll find that they don't have as much fatigue and your ROY is better.
Next I want you to keep your ads fresh, it's not just about the, hey here's what my banner is, here's what my creative is.
Next I want you to monitor your ad's frequency. If people keep seeing your ads multiple times, you're either not reaching new people, or people keep seeing your ads without converting.
Those two factors will make your ad score decrease and make your cost increase.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/7tACyXcjZF4
#DigitalMarketing #NeilPatel #FacebookAdsShow More
RESOURCES & LINKS:
____________________________________________
Why Your Facebook Ads Don’t Work (and How to Make Them Profitable) [video]: https://youtu.be/HYmWww4e3Is
____________________________________________
Now before we dive into the details on how small businesses can still do well in 2021, let me go over some basic stats.
Facebook has over seven million active advertisers, that's according to Facebook's Chief Operating Officer Sheryl Sandberg.
Active users 2.4 billion.
Facebook has only 342 active users per advertiser.
Not only are more people promoting ads, but it's getting harder and more expensive to get clicks.
Now when you look at the cost in clicks Facebook ads CPC on news feeds have gotten more expensive this year.
In 2008 Q2 as of roughly 0.43¢, in Q2 of 2019 0.64¢. And the CTR of news feed ads has also decreased. In Q2 of 2018 it was 2.24%, in Q2 of 2019 it was 1.20%.
According to Instapage the average Facebook ad converts roughly 9.21% across all industries. You would have to pay on average $64 to get nine conversions. Conversion doesn't necessarily mean a sale either in this context, it could be just collecting an email right?
So it doesn't necessarily mean you're making a positive ROY. So the real question that comes to mind is, hey you're a small business, how can you still profit from Facebook, even though ads in many cases are getting less clicks and is getting more expensive.
Well number one don't go for profit in the first contact with a prospect. It used to be that you would just put ads in front of people, you would send them to your product or service page, try to get them to convert, and boom you're making money.
And that's expensive, a great way that we generate sales now and we found this to be much cheaper is, we first take an ad on Facebook drive them to content our educational piece, educate them.
Secondly use retargeting for your ads for really qualified prospects.
So what I mean by this is, one thing we've done to generate so much revenue from Facebook, this is our highest ROY converting campaign.
When someone visits a checkout page and they don't buy, we create a video that shows them what it would be like if they were a customer.
Now if our main offering was using logic to convince them to buy, our video will use emotions. Why you may be wondering? Well if they didn't convert from logic in the first place, sending them a remarketing campaign or video using logic again probably won't work, so we do the opposite.
If our landing page is try selling through emotions, our remarketing video uses logic. In addition to that we make sure we add in upsells and downsells, which increases the LTV, which allows you to spend more money on Facebook.
The third tip I have for you is use video ads. Video ads are way cheaper to expose your brand to people because even if they don't convert right away you're getting your brand across, and as they say in marketing the rule of seven, the way you build a brand is having someone see and engage with your brand seven times.
If you use video you're going to get way more engagement for the price because Facebook really wants to push video ads over text-based ads.
Fourth use lookalike audiences, once you have people that are converting, use the 1% lookalike audience on Facebook.
Fifth I want you to test different creatives more often. You'll be surprised at the difference in performance when you rotate up your creatives at least once a week.
Heck when I run some of my own campaigns, we're rotating up creatives two to three times a week on the low-end and on the high-end sometimes rotating up creatives daily.
It's that effective by just cranking out so many creatives, you'll find that they don't have as much fatigue and your ROY is better.
Next I want you to keep your ads fresh, it's not just about the, hey here's what my banner is, here's what my creative is.
Next I want you to monitor your ad's frequency. If people keep seeing your ads multiple times, you're either not reaching new people, or people keep seeing your ads without converting.
Those two factors will make your ad score decrease and make your cost increase.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/7tACyXcjZF4
#DigitalMarketing #NeilPatel #FacebookAdsShow More
Now Playing
One Simple Hack To Leverage Social Media When You Have no Money or Followers
You have no money, you have no followers, there's no way you can ...
You have no money, you have no followers, there's no way you can leverage social media, right? It's only for the big sites. Today I'm going to share with you ...one simple hack for you to leverage social media when you have no followers and you have no money.
RESOURCES & LINKS:
____________________________________________
BuzzSumo: https://buzzsumo.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
Anyone who says that you need money to leverage social media is full of it.
I don't care if you don't have money to spend on ads, you can still do well with social media. Now, I'm going to share with you one hack that you can use and this will allow you to do well with social media, again, if you have no traffic, you have no money, you have no followers.
Now, after I break in how you do this, the first version I'm going to give you is with the paid tool that costs $99 a month.
I'm also, after that, going to break down how you can do it for free but make sure you listen step-by-step to how you do it with the paid version because you're going to need some of that stuff even if you don't pay for the tool because there is a free way to do it so let's get started.
What is this hack? Well, it's through writing content first.
If you don't write content first, there's not much you can promote on the social web.
Now, with social media, you don't need followers, you don't need to promote to your own account.
You can get other people who have a social following to promote for you.
Hey, that will probably get you more traffic than if you promoted on your own profile when you have very little to no followers and no money.
So, what I like doing is, I first, and this, again, is the paid version, the hack, I first go to buzzsumo.com. I put in a keyword, I look at all the most popular blog posts.
It will show me what people are writing on, what they're sharing, what people link to, what they like, what they don't like. In other words, it tells me if you write content like this, you'll do well. If you don't write content like this, you probably won't do as well. In other words, writing more of the stuff that people are already sharing is better for you than writing stuff that no-one really wants to share.
People are less likely to copy you and then you integrate some fancy design through, like, Fiverr, you know, pay someone a few bucks to make some animated gifs or design, visualize things,
or if you don't even want that, you can use free tools like Canva, so now you got your amazing content.
You want to go back to Buzzsumo and look at the original article and clicked on view shares. This will show you all the people who shared that original piece of content. Then I want you to go to all those people on Twitter, Google for their email address, you'll find a lot of them, and I want you to message them.
In addition to that, if someone already shared one article that's similar to yours but yours is five, 10 times better, don't you think they'd be more willing to share your article?
The free way of doing it is, you, instead of using Buzzsumo, use Ubersuggest, you type in a keyword and there's a content ideas report.
The content ideas report shows you all the blog posts are popular and, unlike Buzzsumo, it will show you more than just 10 or 20, it shows you an unlimited list pretty much for free and it shows you who linked to those articles. It doesn't show you who shared it though but it shows you what keywords the article ranks for and who've linked to it.
I take that URL, I put it into search.twitter.com and it will show me all the people who tweeted out or shared that article.
I then go hit them up, find their email address and copy the same process.
It works, my team still leverages it for our clients, that's why I know it works so well and you should do it too.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SocialMedia #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
BuzzSumo: https://buzzsumo.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
Anyone who says that you need money to leverage social media is full of it.
I don't care if you don't have money to spend on ads, you can still do well with social media. Now, I'm going to share with you one hack that you can use and this will allow you to do well with social media, again, if you have no traffic, you have no money, you have no followers.
Now, after I break in how you do this, the first version I'm going to give you is with the paid tool that costs $99 a month.
I'm also, after that, going to break down how you can do it for free but make sure you listen step-by-step to how you do it with the paid version because you're going to need some of that stuff even if you don't pay for the tool because there is a free way to do it so let's get started.
What is this hack? Well, it's through writing content first.
If you don't write content first, there's not much you can promote on the social web.
Now, with social media, you don't need followers, you don't need to promote to your own account.
You can get other people who have a social following to promote for you.
Hey, that will probably get you more traffic than if you promoted on your own profile when you have very little to no followers and no money.
So, what I like doing is, I first, and this, again, is the paid version, the hack, I first go to buzzsumo.com. I put in a keyword, I look at all the most popular blog posts.
It will show me what people are writing on, what they're sharing, what people link to, what they like, what they don't like. In other words, it tells me if you write content like this, you'll do well. If you don't write content like this, you probably won't do as well. In other words, writing more of the stuff that people are already sharing is better for you than writing stuff that no-one really wants to share.
People are less likely to copy you and then you integrate some fancy design through, like, Fiverr, you know, pay someone a few bucks to make some animated gifs or design, visualize things,
or if you don't even want that, you can use free tools like Canva, so now you got your amazing content.
You want to go back to Buzzsumo and look at the original article and clicked on view shares. This will show you all the people who shared that original piece of content. Then I want you to go to all those people on Twitter, Google for their email address, you'll find a lot of them, and I want you to message them.
In addition to that, if someone already shared one article that's similar to yours but yours is five, 10 times better, don't you think they'd be more willing to share your article?
The free way of doing it is, you, instead of using Buzzsumo, use Ubersuggest, you type in a keyword and there's a content ideas report.
The content ideas report shows you all the blog posts are popular and, unlike Buzzsumo, it will show you more than just 10 or 20, it shows you an unlimited list pretty much for free and it shows you who linked to those articles. It doesn't show you who shared it though but it shows you what keywords the article ranks for and who've linked to it.
I take that URL, I put it into search.twitter.com and it will show me all the people who tweeted out or shared that article.
I then go hit them up, find their email address and copy the same process.
It works, my team still leverages it for our clients, that's why I know it works so well and you should do it too.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SocialMedia #NeilPatel #DigitalMarketingShow More
Now Playing
The Mom & Pop’s Guide to Massive Organic Traffic Through SEO and Content Marketing
The Mom & Pop’s Guide to Massive Organic Traffic Through SEO and ...
The Mom & Pop’s Guide to Massive Organic Traffic Through SEO and Content Marketing | You're a mom and pop shop, and you know no one ever looks at ...yellow pages anymore. So, they're likely searching for your kind of business online. You want to be found through Google, but SEO's too expensive for you. What should you do? Today I'm going to break down the mom and pop guide to massive organic traffic through SEO and content marketing.
RESOURCES & LINKS:
____________________________________________
Google My Business - https://www.google.com/business/
4 Easy Steps to Marketing Your Local Business Online [video]: https://youtu.be/BbNjhpbrRMc
____________________________________________
The first thing I want you to do is leverage Google My Business.
Now there's a few steps you need to take.
The first step is you have to claim your Google My Business profile.
That way people know it's your business, and not someone else's. After you claim your business, you need to have a strategy to attract reviews. If you don't get reviews, you're not going to do well on Google My Business.
So ask your clients to review you on Google My Business. Have a printed handout that reminds them to do it, and teaches them how to do it.
Remember, not everyone knows how to use Google My Business and leave a review. Always answer positive and negative reviews. It doesn't matter if it's positive or a negative, you want to give your response there as well.
You want to acknowledge the negative reviews and answer them politely, and work to make them better.
Photos of real location, inside and outside. That way people can spot it from the outside, but also they can see what it's like.
Photos of your staff, how friendly they are. Make sure they got a smile. If they don't have a smile and they're all depressed and sad, who's going to want to show up?
Photos of your most popular products. Your items, your food, whatever it may be. Photos of just customers hanging out enjoying themselves.
By doing all of that, you're going to to do to much better with Google My Business and rank higher. Cause most people who do Google My Business, they're not leveraging half these features.
They're just claiming their profile, and then they're just asking people to leave reviews. So if you go above and beyond, and you do all those steps, you're going to to be much better off. Now that you've done Google My Business, then I want to structure your website for success.
So, your home page. On your home page you need to have a basic idea of your services. Clearly state that above the fold. Then beneath that you want two to four paragraphs about your business.
Like the location, a map showing where you're located, a video explainer of your business, or a video breaking down how it's like to be at your business.
And importantly, on your home page you need to have information on your opening hours.
Even though you're in a city, there's probably other surrounding cities where people are coming to your business, right?
I can create location based pages on all these cities on my site that I serve, and break down, you know, how long it takes from Santa Monica to get here, what's the quickest route, what is it like. Customer tailor the advice to that area or city.
After you create those local pages make sure that those pages are cross linked to each other.
So they can jump from Santa Monica to Beverly Hills. Cause when you cross link them they're going to end up ranking higher.
The next thing I want you to do is add as many services pages as possible. So if you have 10 services, create 10 service pages on your website. If you only have two services, create two service pages.
Next, create a reviews page on your website. Make sure you're using proper Schema Markup, cause there's Schema Markup for reviews.
This way when people are searching on Google they can actually see the star rating and reviews, which helps your listing stand out and get more clicks.
Next, apply the other Schema Markups at the same time. Cause if you're already going to use the review ones might as well use the local business Schema Markup. Restaurants and lawyers will also have their own Schema Markup.
After you do that, create content for your static services pages.
Go in depth describing your services.
And last but not least, content marketing for local sites is way easier.
If you can just post once a month high quality piece of content, and in your content mention things like your location, people, land mark, events, neighborhoods, institution, this shows Google that you're a local, relevant business.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/4FC2wfBvHAI
#SEO #NeilPatel #OrganicTrafficShow More
RESOURCES & LINKS:
____________________________________________
Google My Business - https://www.google.com/business/
4 Easy Steps to Marketing Your Local Business Online [video]: https://youtu.be/BbNjhpbrRMc
____________________________________________
The first thing I want you to do is leverage Google My Business.
Now there's a few steps you need to take.
The first step is you have to claim your Google My Business profile.
That way people know it's your business, and not someone else's. After you claim your business, you need to have a strategy to attract reviews. If you don't get reviews, you're not going to do well on Google My Business.
So ask your clients to review you on Google My Business. Have a printed handout that reminds them to do it, and teaches them how to do it.
Remember, not everyone knows how to use Google My Business and leave a review. Always answer positive and negative reviews. It doesn't matter if it's positive or a negative, you want to give your response there as well.
You want to acknowledge the negative reviews and answer them politely, and work to make them better.
Photos of real location, inside and outside. That way people can spot it from the outside, but also they can see what it's like.
Photos of your staff, how friendly they are. Make sure they got a smile. If they don't have a smile and they're all depressed and sad, who's going to want to show up?
Photos of your most popular products. Your items, your food, whatever it may be. Photos of just customers hanging out enjoying themselves.
By doing all of that, you're going to to do to much better with Google My Business and rank higher. Cause most people who do Google My Business, they're not leveraging half these features.
They're just claiming their profile, and then they're just asking people to leave reviews. So if you go above and beyond, and you do all those steps, you're going to to be much better off. Now that you've done Google My Business, then I want to structure your website for success.
So, your home page. On your home page you need to have a basic idea of your services. Clearly state that above the fold. Then beneath that you want two to four paragraphs about your business.
Like the location, a map showing where you're located, a video explainer of your business, or a video breaking down how it's like to be at your business.
And importantly, on your home page you need to have information on your opening hours.
Even though you're in a city, there's probably other surrounding cities where people are coming to your business, right?
I can create location based pages on all these cities on my site that I serve, and break down, you know, how long it takes from Santa Monica to get here, what's the quickest route, what is it like. Customer tailor the advice to that area or city.
After you create those local pages make sure that those pages are cross linked to each other.
So they can jump from Santa Monica to Beverly Hills. Cause when you cross link them they're going to end up ranking higher.
The next thing I want you to do is add as many services pages as possible. So if you have 10 services, create 10 service pages on your website. If you only have two services, create two service pages.
Next, create a reviews page on your website. Make sure you're using proper Schema Markup, cause there's Schema Markup for reviews.
This way when people are searching on Google they can actually see the star rating and reviews, which helps your listing stand out and get more clicks.
Next, apply the other Schema Markups at the same time. Cause if you're already going to use the review ones might as well use the local business Schema Markup. Restaurants and lawyers will also have their own Schema Markup.
After you do that, create content for your static services pages.
Go in depth describing your services.
And last but not least, content marketing for local sites is way easier.
If you can just post once a month high quality piece of content, and in your content mention things like your location, people, land mark, events, neighborhoods, institution, this shows Google that you're a local, relevant business.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/4FC2wfBvHAI
#SEO #NeilPatel #OrganicTrafficShow More
Now Playing
How to Leverage Content Marketing When You Have No Traffic (Small or New Websites)
Can you really leverage content marketing when you have no traffic, or ...
Can you really leverage content marketing when you have no traffic, or is content marketing something that older websites can leverage to get more traffic? Today I'm going to teach ...you how you can leverage content marketing when you have no traffic.
RESOURCES & LINKS:
____________________________________________
Canva: https://www.canva.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Quora: https://www.quora.com/
AnswerThePublic: https://answerthepublic.com/
____________________________________________
The first tip I have for you is to leverage infographics.
And don't worry, you're not going to have to pay a designer to create an infographic.
If you want, you can, but this is a very specific strategy that I know is super effective and works when you have no traffic.
So what I want you to do is go into Ubersuggest and find all the popular blogs based off of social shares, backlinks, and search traffic, all the articles around the web that are popular around the keyword that you’ll target..
Find one that has a lot of steps or numbers, or find one that is very technical, that you think would be much better if it was done in a visual form.
Now what I want you to do is to go to sites like Canva where you can create an infographic with that data that you got from that blog article.
So in essence what you're doing is you're using these design tools, you're taking the text-based content that you found the article on, and you're taking the steps in there, you're creating a visual infographic, and you're citing your source.
But the infographic's on roughly the same topic that the article was on. Because think of it this way, if that article that's text-based was popular, the infographic version should be more popular.
So now that you have your infographic, you put it on your website. And I want you to then go back to Ubersuggest, look up all the people who linked to that article, because it will show you. I want you to hit up each and every single one of those sites. And I want you to send them an email as in the template I share in this video.
Now your infographics won't rank as well as your text-based articles, but your infographics will start generating more social shares, more backlinks.
The next strategy I have for you is to create a roundup list.
So I want you to go back to Ubersuggest, type in any keyword that you're trying to go after, click on the content ideas report. This will show you all the popular blog posts in that space.
Let's say it's on web design, and that's a keyword that you put in. It'll show you all the popular articles that talk about web design.
I want you to then do a roundup post breaking down things like 101 web design resources that you can't live without, 101 web design resources that you have to check out.
And you just don't put the link in your roundup post. You also want to have a paragraph or two describing each article.
So now that you have your roundup post, you published it, you can go back to Ubersuggest, that content ideas report, look up all the people that linked to those articles.
Hit up all those site owners with the email template I share in this video.
You'll notice that you'll start getting a lot of links. Some of those people will even share the articles. You could also ask them to share it instead of linking to it.
The other thing that I want you to do is, those are all popular articles.
Email out those site owners who have published those articles and ask them to share your content as well.
The last tactic I have for you is leveraging Q&A sites. And it's not in the traditional way where I'm going to tell you to post on Quora.
Instead, I want you to go to Quora and find all the popular articles within your space.
That'll tell you all the long-tail phrases that you should create content around.
I want you to go to AnswerThePublic, and on AnswerThePublic, I want you to type in the head terms.
It'll also give you all the other questions that people are searching for. So now you have Quora data, plus data from AnswerThePublic.
And you combine them, it'll give you data on topics that you should create content around. I want you to also take those URLs, more so from Quora, put them in Ubersuggest.
You'll see who's linking to them, the keywords that they're ranking for. The keywords that they're ranking for is the most important part because it's not just about the questions people are typing in.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/DGaYx22GXNw
#ContentMarketing #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Canva: https://www.canva.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Quora: https://www.quora.com/
AnswerThePublic: https://answerthepublic.com/
____________________________________________
The first tip I have for you is to leverage infographics.
And don't worry, you're not going to have to pay a designer to create an infographic.
If you want, you can, but this is a very specific strategy that I know is super effective and works when you have no traffic.
So what I want you to do is go into Ubersuggest and find all the popular blogs based off of social shares, backlinks, and search traffic, all the articles around the web that are popular around the keyword that you’ll target..
Find one that has a lot of steps or numbers, or find one that is very technical, that you think would be much better if it was done in a visual form.
Now what I want you to do is to go to sites like Canva where you can create an infographic with that data that you got from that blog article.
So in essence what you're doing is you're using these design tools, you're taking the text-based content that you found the article on, and you're taking the steps in there, you're creating a visual infographic, and you're citing your source.
But the infographic's on roughly the same topic that the article was on. Because think of it this way, if that article that's text-based was popular, the infographic version should be more popular.
So now that you have your infographic, you put it on your website. And I want you to then go back to Ubersuggest, look up all the people who linked to that article, because it will show you. I want you to hit up each and every single one of those sites. And I want you to send them an email as in the template I share in this video.
Now your infographics won't rank as well as your text-based articles, but your infographics will start generating more social shares, more backlinks.
The next strategy I have for you is to create a roundup list.
So I want you to go back to Ubersuggest, type in any keyword that you're trying to go after, click on the content ideas report. This will show you all the popular blog posts in that space.
Let's say it's on web design, and that's a keyword that you put in. It'll show you all the popular articles that talk about web design.
I want you to then do a roundup post breaking down things like 101 web design resources that you can't live without, 101 web design resources that you have to check out.
And you just don't put the link in your roundup post. You also want to have a paragraph or two describing each article.
So now that you have your roundup post, you published it, you can go back to Ubersuggest, that content ideas report, look up all the people that linked to those articles.
Hit up all those site owners with the email template I share in this video.
You'll notice that you'll start getting a lot of links. Some of those people will even share the articles. You could also ask them to share it instead of linking to it.
The other thing that I want you to do is, those are all popular articles.
Email out those site owners who have published those articles and ask them to share your content as well.
The last tactic I have for you is leveraging Q&A sites. And it's not in the traditional way where I'm going to tell you to post on Quora.
Instead, I want you to go to Quora and find all the popular articles within your space.
That'll tell you all the long-tail phrases that you should create content around.
I want you to go to AnswerThePublic, and on AnswerThePublic, I want you to type in the head terms.
It'll also give you all the other questions that people are searching for. So now you have Quora data, plus data from AnswerThePublic.
And you combine them, it'll give you data on topics that you should create content around. I want you to also take those URLs, more so from Quora, put them in Ubersuggest.
You'll see who's linking to them, the keywords that they're ranking for. The keywords that they're ranking for is the most important part because it's not just about the questions people are typing in.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/DGaYx22GXNw
#ContentMarketing #NeilPatel #DigitalMarketingShow More
Now Playing
How to Outsource Your Digital Marketing Efforts With a Small Budget
You don't need a lot of money to outsource your digital marketing ...
You don't need a lot of money to outsource your digital marketing efforts...Let me show you how to do it!
► If you need help growing your business check out my ...ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Sure you could try hiring interns, but it takes too long to train them up. And hiring people full time is too expensive.
I recommend using two sites to find amazing marketing talent: Fiverr and UpWork.
They both have amazing marketing talent at affordable rates. But before you hire anyone from these sites make sure they have dozens of positive reviews related to work that you are looking for.
In addition to that, you want to hire people who have been on the platform for over a year as they tend to be more reliable.
And even if they have been on the platform for a while, you have to message them first to see if they can do what you are looking for and of course to evaluate their communication skills.
Assuming they communicate at a fast pace, they have positive reviews and they specialize in the tasks you want done, then you can hire them out on a contract basis.
That's how you find affordable marketing talent.Show More
► If you need help growing your business check out my ...ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Sure you could try hiring interns, but it takes too long to train them up. And hiring people full time is too expensive.
I recommend using two sites to find amazing marketing talent: Fiverr and UpWork.
They both have amazing marketing talent at affordable rates. But before you hire anyone from these sites make sure they have dozens of positive reviews related to work that you are looking for.
In addition to that, you want to hire people who have been on the platform for over a year as they tend to be more reliable.
And even if they have been on the platform for a while, you have to message them first to see if they can do what you are looking for and of course to evaluate their communication skills.
Assuming they communicate at a fast pace, they have positive reviews and they specialize in the tasks you want done, then you can hire them out on a contract basis.
That's how you find affordable marketing talent.Show More
Now Playing
How to Do SEO in a Competitive Industry When You Have No Money
They say it's impossible to rank (SEO) for competitive terms on Google ...
They say it's impossible to rank (SEO) for competitive terms on Google unless you have a big marketing budget.
► If you need help growing your business check out my ad ...agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
They're wrong!
Whether you have a big marketing budget or not, you want to rank high organically because roughly 70% of the clicks go towards organic listings while 30% go towards paid ads.
Step #1: Write roundup posts. Interview everyone within your space. Ask them each the same question and create a very detailed roundup post. When you publish it, let them each know through email and ask them to share your content.
Some of them will link to your roundup post and others will share it on the social web. This will help increase your rankings.
Step #2: Use the SEObook Keyword Density Tool. Put in your competitor URLs that rank for the terms you want to rank for. That tool will show you all of the keywords that your competition is using.
Do this for the top 10 listings for the keyword you want to rank for. Look for all of the common terms these top 10 URLs are using and use them within your web page as well.
This will ensure your content is more thorough, which will help boost your rankings. Make sure you don't just stuff in keywords, it has to flow naturally.
Step #3: Google the term you want to rank for. Look at the paid ads and read the ad copy. A lot of the listings for paid ads are at the top because their ad copy is appealing.
Consider making your title tag similar to the ad copies that are at the top as they tend to be more appealing. By making an appealing title tag more people will click on your listing and over time this will cause your rankings to increase.
If you want to make your title tag more appealing consider adding the date to it, or use adjectives. I've also tested the words: get, now, free, and try. Those words tend to generate more clicks when they are used within a title tag.Show More
► If you need help growing your business check out my ad ...agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
They're wrong!
Whether you have a big marketing budget or not, you want to rank high organically because roughly 70% of the clicks go towards organic listings while 30% go towards paid ads.
Step #1: Write roundup posts. Interview everyone within your space. Ask them each the same question and create a very detailed roundup post. When you publish it, let them each know through email and ask them to share your content.
Some of them will link to your roundup post and others will share it on the social web. This will help increase your rankings.
Step #2: Use the SEObook Keyword Density Tool. Put in your competitor URLs that rank for the terms you want to rank for. That tool will show you all of the keywords that your competition is using.
Do this for the top 10 listings for the keyword you want to rank for. Look for all of the common terms these top 10 URLs are using and use them within your web page as well.
This will ensure your content is more thorough, which will help boost your rankings. Make sure you don't just stuff in keywords, it has to flow naturally.
Step #3: Google the term you want to rank for. Look at the paid ads and read the ad copy. A lot of the listings for paid ads are at the top because their ad copy is appealing.
Consider making your title tag similar to the ad copies that are at the top as they tend to be more appealing. By making an appealing title tag more people will click on your listing and over time this will cause your rankings to increase.
If you want to make your title tag more appealing consider adding the date to it, or use adjectives. I've also tested the words: get, now, free, and try. Those words tend to generate more clicks when they are used within a title tag.Show More
Now Playing
How to Optimize Your Blog to Get Explosive Traffic Growth in 2023
How to Optimize Your Blog to Get Explosive Traffic Growth in 2023 | ...
How to Optimize Your Blog to Get Explosive Traffic Growth in 2023 | With social sites not giving as much love as they used to before, and as you're becoming ...so competitive because it's already over a billion blogs on the internet, how do you ensure that you can do well in 2022? Today I'm going to break down how to optimize your blog to get Explosive Traffic Growth in 2022.
RESOURCES & LINKS:
____________________________________________
The Fastest Ways to Bring Traffic to a New Website [video]: https://youtu.be/LdnWx49LUJc
How to Get More Traffic by Blogging LESS | 4 (Sneaky) Tips [video]: https://youtu.be/ey1GbXO-Y7M
Ubersuggest - ubersuggest.org
Google Mobile-Friendly Test - https://search.google.com/test/mobile-friendly
____________________________________________
So the first tip for you, You want to make sure your site is optimized for technical SEO.
Everyone believes like yeah, link building is where it's at. But here's the thing, because it's so competitive when it comes to Google and ranking. That if you're not doing everything, you're not doing that well, you're not going to see as great results from page speed, to making sure that using the right title tags, meta descriptions to having an XML sitemap all these things matter and you're probably wondering Neil, how do I get them all done effectively, because there's so many factors that go into Google's ranking? Hundreds.
Well go to Ubersuggest, type in your URL, go into the Site Audit in the left navigation, you want to click on site audit, this will crawl your whole website, tell you how to fix all those errors, plus more and tell you what you need to prioritize to be SEO technically friendly for Google.
The second thing you need to do, target keywords that convert.
Everyone's going after these head terms. But here's the thing about these head terms. There's a trend that's been happening in Google. And this is from data According to Jumpshot, in which more and more people are actually not clicking on anything.
And a lot of this has to do with the broad algorithm update, right, which Google wants to show the most relevant listing at the top. Because now Google doesn't just look at keywords, they look at everything.
So I want you to go to Ubersuggest, type in some of the main keywords you're trying to target, and go into the keyword ideas report. Look at the questions reply, look at comparisons report, the prepositions.
The next thing I want you to do, is optimize for mobile.
More people are searching Google through mobile devices than they are through desktop devices. Google has this framework called AMP Accelerated Mobile Pages. And the AMP markup helps your web pages become mobile friendly and load super fast, literally, like in a second.
The next thing you need to do, is optimize for Voice Search.
According to Comscore, over 50% of the searches are now voice search. So in other words, if you're not optimizing for Google Home, Alexa some of these devices, whether you have them or not, you're going to struggle because that's where the shift is happening.
I also want you to focus on your audience right. Right now everyone's just like, hey, what can I do that's best for Google or Facebook or any of the sites, Google, Facebook, Instagram, LinkedIn, doesn't matter what site, what platform you're talking about.
You want to use tools like Ubersuggest content ideas, to see what people are searching for what's hot based on social shares? because that'll tell you, Hey, this is what I should focus on, because that's what readers in my space want to see.
Last but not least, you need to use Google Analytics to measure your performance of your website.
Now, everyone's using Google Analytics. So that's not that big of a shocker. But are you tracking goals and conversions? Do you know what type of content converts better than others? Do you know what type of content well pages are causing bounce rates? Do you know accept the contents creating better time on site? Do you know what pages people are exiting on versus where they're entering on? All these data will help you fine tune your marketing in the future.
Google Analytics will shed some light on that so that you're focusing your energy, your efforts on stuff people want to see.
And you can also use UTM tracking within Google Analytics. This will help you figure out if Hey, are these marketing campaigns working? Are they not? Are my conversion rates truly adding up to what they're showing here?
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/792f2y2Pn74
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
The Fastest Ways to Bring Traffic to a New Website [video]: https://youtu.be/LdnWx49LUJc
How to Get More Traffic by Blogging LESS | 4 (Sneaky) Tips [video]: https://youtu.be/ey1GbXO-Y7M
Ubersuggest - ubersuggest.org
Google Mobile-Friendly Test - https://search.google.com/test/mobile-friendly
____________________________________________
So the first tip for you, You want to make sure your site is optimized for technical SEO.
Everyone believes like yeah, link building is where it's at. But here's the thing, because it's so competitive when it comes to Google and ranking. That if you're not doing everything, you're not doing that well, you're not going to see as great results from page speed, to making sure that using the right title tags, meta descriptions to having an XML sitemap all these things matter and you're probably wondering Neil, how do I get them all done effectively, because there's so many factors that go into Google's ranking? Hundreds.
Well go to Ubersuggest, type in your URL, go into the Site Audit in the left navigation, you want to click on site audit, this will crawl your whole website, tell you how to fix all those errors, plus more and tell you what you need to prioritize to be SEO technically friendly for Google.
The second thing you need to do, target keywords that convert.
Everyone's going after these head terms. But here's the thing about these head terms. There's a trend that's been happening in Google. And this is from data According to Jumpshot, in which more and more people are actually not clicking on anything.
And a lot of this has to do with the broad algorithm update, right, which Google wants to show the most relevant listing at the top. Because now Google doesn't just look at keywords, they look at everything.
So I want you to go to Ubersuggest, type in some of the main keywords you're trying to target, and go into the keyword ideas report. Look at the questions reply, look at comparisons report, the prepositions.
The next thing I want you to do, is optimize for mobile.
More people are searching Google through mobile devices than they are through desktop devices. Google has this framework called AMP Accelerated Mobile Pages. And the AMP markup helps your web pages become mobile friendly and load super fast, literally, like in a second.
The next thing you need to do, is optimize for Voice Search.
According to Comscore, over 50% of the searches are now voice search. So in other words, if you're not optimizing for Google Home, Alexa some of these devices, whether you have them or not, you're going to struggle because that's where the shift is happening.
I also want you to focus on your audience right. Right now everyone's just like, hey, what can I do that's best for Google or Facebook or any of the sites, Google, Facebook, Instagram, LinkedIn, doesn't matter what site, what platform you're talking about.
You want to use tools like Ubersuggest content ideas, to see what people are searching for what's hot based on social shares? because that'll tell you, Hey, this is what I should focus on, because that's what readers in my space want to see.
Last but not least, you need to use Google Analytics to measure your performance of your website.
Now, everyone's using Google Analytics. So that's not that big of a shocker. But are you tracking goals and conversions? Do you know what type of content converts better than others? Do you know what type of content well pages are causing bounce rates? Do you know accept the contents creating better time on site? Do you know what pages people are exiting on versus where they're entering on? All these data will help you fine tune your marketing in the future.
Google Analytics will shed some light on that so that you're focusing your energy, your efforts on stuff people want to see.
And you can also use UTM tracking within Google Analytics. This will help you figure out if Hey, are these marketing campaigns working? Are they not? Are my conversion rates truly adding up to what they're showing here?
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/792f2y2Pn74
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
My 7 Favorite Free SEO Tools to Get Page 1 Rankings on Google
My 7 Favorite Free SEO Tools to Get Page #1 Rankings on Google | SEO ...
My 7 Favorite Free SEO Tools to Get Page #1 Rankings on Google | SEO takes too much time to do it manually, and if you unautomate a big chunk ...of your SEO work, you don't need to break the bank to do it. Over the last sixteen years of being a SEO, I figured out the right tools to use to help you rank number one on Google. Today, I'm going to share my seven favorite free SEO tools that'll help you get on page one of Google.
RESOURCES & LINKS:
____________________________________________
Mailchimp - Mailchimp.com
ConvertKit -https://convertkit.com/
Ubersuggest - ubersuggest.org
MozBar - https://moz.com/
Reddit - https://www.reddit.com/
Quora - https://www.quora.com/
Yahoo! - https://br.yahoo.com/
Panguin - https://barracuda.digital/panguin-seo-tool/
Markup Helper - https://www.google.com/webmasters/markup-helper/
Ubersuggest Keyword Ideas - https://neilpatel.com/ubersuggest/
____________________________________________
Now, before I dive into the tools, I'm going to break down them into three main categories. They're going to be keyword research, then I'm going to go into link building, and then technical SEO.
So the tools will fit into one of those three categories. So let's first start with keyword research.
The first tool I have for you is FAQ Fox. Most people think only as keywords instead of thinking of problem.
When someone's looking for a new phone, chances are they're not satisfied with their old phone. When someone's looking up a math equation, chances are they don't know the solution, hence, they're looking it up.
FAQ Fox finds you questions that people want to be answered based on specific site that you want information from.
The second tool that I have for you is Ubersuggest Keyword Ideas. Ubersuggest has recently expanded its database from being a simple keyword tool where it has just basic terms, seed terms like marketing, to now over 1.2 million suggestions per keyword.
My favorite feature within the Keyword Ideas Report is the Comparisons Report, and the reason being is it'll give you all the keywords that are comparison-based.
Typically, when someone's searching for comparison-based keywords such as "Mailchimp versus ConvertKit," they've already determined that they're going to make a purchase.
The question is, what solution are they going to make?
Now, with Ubersuggest, it also shows you the search volume, the paid difficulty, the organic difficulty, and it even shows you all the other sites that are ranking, as well as how many backlinks they have, as well as social shares.
The second category of tools I have for you are related to link building. One of my favorite tools out there is a MozBar.
So the more authority that these sites have, and the more relevant they are, and when they link to you, it's going to do way better than, let's say, if Joe the Plumber linked to you.
See, with the MozBar, whenever you visit any website, it'll tell you their domain authority and their page authority. It's great to know which sites you should be focusing on when it comes to your link building versus which sites you need to ignore because it's just not worth the time and effort.
The next tool I have for you is Backlinks by Ubersuggest. It's another great tool!
All you have to do is go to Ubersuggest, type in a URL, click on the Backlinks button in the left navigation. When you do that, you'll see the Backlinks Report. It'll tell you the domain score of the site. It'll tell you the authority of all the URLs linking to that site. It'll even tell you the anchor text, the link growth over time, how many new links are getting over each and every single day, and how many links are losing each and every single day.
You'll even see anchor text. You'll even see things like how many no follow links a website has versus do follow, when these links first came to that site, when they link out. You'll see when the link is also lost, the exact date.
Now, what I mainly use the Ubersuggest Backlinks Report for is typing in my competitor URLs, seeing what pages on their site are popular, what's getting the most links, and I typically start from there.
The third category of tools I have for you are related to technical SEO. So let's start with the Panguin Tool.
The next tool I have for you is Structured Data Markup Helper.
Look, if you want to maximize your voice traffics, over 50% of the searches now are voice-based, this will help. If you want things like rich snippets,if you want those star ratings, you need Structure Markup.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/4M1Z5_-lJ5w
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Mailchimp - Mailchimp.com
ConvertKit -https://convertkit.com/
Ubersuggest - ubersuggest.org
MozBar - https://moz.com/
Reddit - https://www.reddit.com/
Quora - https://www.quora.com/
Yahoo! - https://br.yahoo.com/
Panguin - https://barracuda.digital/panguin-seo-tool/
Markup Helper - https://www.google.com/webmasters/markup-helper/
Ubersuggest Keyword Ideas - https://neilpatel.com/ubersuggest/
____________________________________________
Now, before I dive into the tools, I'm going to break down them into three main categories. They're going to be keyword research, then I'm going to go into link building, and then technical SEO.
So the tools will fit into one of those three categories. So let's first start with keyword research.
The first tool I have for you is FAQ Fox. Most people think only as keywords instead of thinking of problem.
When someone's looking for a new phone, chances are they're not satisfied with their old phone. When someone's looking up a math equation, chances are they don't know the solution, hence, they're looking it up.
FAQ Fox finds you questions that people want to be answered based on specific site that you want information from.
The second tool that I have for you is Ubersuggest Keyword Ideas. Ubersuggest has recently expanded its database from being a simple keyword tool where it has just basic terms, seed terms like marketing, to now over 1.2 million suggestions per keyword.
My favorite feature within the Keyword Ideas Report is the Comparisons Report, and the reason being is it'll give you all the keywords that are comparison-based.
Typically, when someone's searching for comparison-based keywords such as "Mailchimp versus ConvertKit," they've already determined that they're going to make a purchase.
The question is, what solution are they going to make?
Now, with Ubersuggest, it also shows you the search volume, the paid difficulty, the organic difficulty, and it even shows you all the other sites that are ranking, as well as how many backlinks they have, as well as social shares.
The second category of tools I have for you are related to link building. One of my favorite tools out there is a MozBar.
So the more authority that these sites have, and the more relevant they are, and when they link to you, it's going to do way better than, let's say, if Joe the Plumber linked to you.
See, with the MozBar, whenever you visit any website, it'll tell you their domain authority and their page authority. It's great to know which sites you should be focusing on when it comes to your link building versus which sites you need to ignore because it's just not worth the time and effort.
The next tool I have for you is Backlinks by Ubersuggest. It's another great tool!
All you have to do is go to Ubersuggest, type in a URL, click on the Backlinks button in the left navigation. When you do that, you'll see the Backlinks Report. It'll tell you the domain score of the site. It'll tell you the authority of all the URLs linking to that site. It'll even tell you the anchor text, the link growth over time, how many new links are getting over each and every single day, and how many links are losing each and every single day.
You'll even see anchor text. You'll even see things like how many no follow links a website has versus do follow, when these links first came to that site, when they link out. You'll see when the link is also lost, the exact date.
Now, what I mainly use the Ubersuggest Backlinks Report for is typing in my competitor URLs, seeing what pages on their site are popular, what's getting the most links, and I typically start from there.
The third category of tools I have for you are related to technical SEO. So let's start with the Panguin Tool.
The next tool I have for you is Structured Data Markup Helper.
Look, if you want to maximize your voice traffics, over 50% of the searches now are voice-based, this will help. If you want things like rich snippets,if you want those star ratings, you need Structure Markup.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/4M1Z5_-lJ5w
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How to Create a Marketing Strategy For a New eCommerce Website
How to Create a Marketing Strategy For a New eCommerce Website | You ...
How to Create a Marketing Strategy For a New eCommerce Website | You have all these products that you want to sell on your eCommerce site. They're so beautiful, your ...website looks amazing, but hey, you launch a site, a couple days go by, no orders, no traffic. And if you're lucky and you get an order, chances are it's your mom or one of your best friends. Today, I'm going to break down how to create a marketing strategy for a new eCommerce website.
RESOURCES & LINKS:
____________________________________________
Dollar Shave Club - https://www.dollarshaveclub.com/
Amazon - https://www.amazon.com/
Shopify - https://www.shopify.com/
Hello Bar - https://www.hellobar.com/
ClickFunnels - https://www.clickfunnels.com/
Skin Care by Alana - https://www.skincarebyalana.com/
Google AdWords - https://www.rankingcoach.com/
____________________________________________
So step one, I want you to focus on a niche or a segment.
You don't want to create an eCommerce store that sells everything like Amazon. You're going to get crushed. Be an expert. It's too hard to be a big eCommerce store that does everything, reason being is the bigger companies are going to outdo you on pricing, you won't be an expert on anything so you don't really have an advantage over them, plus they're going to offer faster shipping than you.
So when you pick a niche, you can be an expert on that niche and have the best product within that category. People will get to know you for that, even if your product's a bit more expensive than the competitors, you can still do well and win.
Step two, create a killer, unique selling proposition.
Why should people buy from you? For example, one of my friends sells insoles, like those Dr. Scholl insoles, but she sells custom ones just for high heels, and her brand isn't Dr. Scholl's, but she makes over six figures a month in profit just through Facebook ads going to her eCommerce store.
Why, because she created amazing video that breaks down her life in high heels, how she loves these high-end luxury high heels, and they're all uncomfortable, and she broke down how she created the best insole to make it comfortable for women of all shapes, all sizes, to be able to walk in these high heels, feel amazing, and be comfortable 24/7.
So when you have a killer, unique selling proposition, you're more likely to get sales. So specialize and have your unique selling proposition to be all about that specialty.
Step three, create a fantastic user experience.
I love Shopify. If you're going to be in the eCommerce world, use Shopify. Now, even though Shopify is amazing when you ship a product to someone, you want to make sure it's an amazing experience, as well, from the design of the product, the way you make people feel. All of this will help you generate more sales, as well.
Step four, pick one traffic source.
Look, you want to do SEO, great, it's a long-term gain, or if you want to do ads, you can do Google Product Ads, Amazon Product Ads, Facebook Lookalike Audiences, or you can even do the same thing on Google AdWords. Either way, pick one ad source and go all in.
For example, if you're in eCommerce, I would recommend that you start off with Facebook ads. That tends to convert really well for Shopify stores selling one or two products only.
Step number five, maximize your value per visitor.
Do you have upsells, do you have downsells? All that will help you generate more money so the ads are more profitable, or even your SEO's more profitable. You could also use Hello Bar to collect email addresses when people are about to leave your eCommerce store, so that way you can market to them afterward and email them and convince them, hey, here's why you need to buy from us, or here's $15 off, or here's why we're special and you can tell your story or your unique selling proposition.
It'll all help, that's why you should collect emails. You should also do the same with push notifications. You can use tools like subscribers.com to maximize your eCommerce sales because when someone goes to your checkout page but they don't buy, you can use push notifications to get them back and then get them to convert.
[Watch the full video to continue...]
00:00 - Introduction
00:37 Step 1 - Focus on a niche or segment
01:22 Step 2 - Create a killer USP
02:27 Step 3 - Create a fantastic User Experience
03:04 Step 4 - Pick one traffic Source
03:37 Step 5 - Maximize your value per visitor
04:27 Step 6 - Maximize your Average Order Value
05:37 Step 7 - Maximize your Customer Lifetime Value
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ZWYdJ3VBScY
#eCommerce #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Dollar Shave Club - https://www.dollarshaveclub.com/
Amazon - https://www.amazon.com/
Shopify - https://www.shopify.com/
Hello Bar - https://www.hellobar.com/
ClickFunnels - https://www.clickfunnels.com/
Skin Care by Alana - https://www.skincarebyalana.com/
Google AdWords - https://www.rankingcoach.com/
____________________________________________
So step one, I want you to focus on a niche or a segment.
You don't want to create an eCommerce store that sells everything like Amazon. You're going to get crushed. Be an expert. It's too hard to be a big eCommerce store that does everything, reason being is the bigger companies are going to outdo you on pricing, you won't be an expert on anything so you don't really have an advantage over them, plus they're going to offer faster shipping than you.
So when you pick a niche, you can be an expert on that niche and have the best product within that category. People will get to know you for that, even if your product's a bit more expensive than the competitors, you can still do well and win.
Step two, create a killer, unique selling proposition.
Why should people buy from you? For example, one of my friends sells insoles, like those Dr. Scholl insoles, but she sells custom ones just for high heels, and her brand isn't Dr. Scholl's, but she makes over six figures a month in profit just through Facebook ads going to her eCommerce store.
Why, because she created amazing video that breaks down her life in high heels, how she loves these high-end luxury high heels, and they're all uncomfortable, and she broke down how she created the best insole to make it comfortable for women of all shapes, all sizes, to be able to walk in these high heels, feel amazing, and be comfortable 24/7.
So when you have a killer, unique selling proposition, you're more likely to get sales. So specialize and have your unique selling proposition to be all about that specialty.
Step three, create a fantastic user experience.
I love Shopify. If you're going to be in the eCommerce world, use Shopify. Now, even though Shopify is amazing when you ship a product to someone, you want to make sure it's an amazing experience, as well, from the design of the product, the way you make people feel. All of this will help you generate more sales, as well.
Step four, pick one traffic source.
Look, you want to do SEO, great, it's a long-term gain, or if you want to do ads, you can do Google Product Ads, Amazon Product Ads, Facebook Lookalike Audiences, or you can even do the same thing on Google AdWords. Either way, pick one ad source and go all in.
For example, if you're in eCommerce, I would recommend that you start off with Facebook ads. That tends to convert really well for Shopify stores selling one or two products only.
Step number five, maximize your value per visitor.
Do you have upsells, do you have downsells? All that will help you generate more money so the ads are more profitable, or even your SEO's more profitable. You could also use Hello Bar to collect email addresses when people are about to leave your eCommerce store, so that way you can market to them afterward and email them and convince them, hey, here's why you need to buy from us, or here's $15 off, or here's why we're special and you can tell your story or your unique selling proposition.
It'll all help, that's why you should collect emails. You should also do the same with push notifications. You can use tools like subscribers.com to maximize your eCommerce sales because when someone goes to your checkout page but they don't buy, you can use push notifications to get them back and then get them to convert.
[Watch the full video to continue...]
00:00 - Introduction
00:37 Step 1 - Focus on a niche or segment
01:22 Step 2 - Create a killer USP
02:27 Step 3 - Create a fantastic User Experience
03:04 Step 4 - Pick one traffic Source
03:37 Step 5 - Maximize your value per visitor
04:27 Step 6 - Maximize your Average Order Value
05:37 Step 7 - Maximize your Customer Lifetime Value
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ZWYdJ3VBScY
#eCommerce #NeilPatel #DigitalMarketingShow More
Now Playing
4 Simple Hacks to Bring Dead Pages Back to Life With Massive SEO Gains
4 Simple Hacks to Bring Dead Pages Back to Life With Massive SEO Gains ...
4 Simple Hacks to Bring Dead Pages Back to Life With Massive SEO Gains | You put in all this time into writing content on your website. Sometimes, it gets ...a lot of traffic. Other times, it doesn't. A lot of times you get traffic and then all of a sudden, a month, two months later, six months later, a year later, it stops getting traffic altogether. That sucks, because why would you want to keep writing content that no one reads in the long run? Today, I'm going to teach you four simple hacks to bring dead pages back to life with massive SEO gains.
RESOURCES & LINKS:
____________________________________________
Google Analytics - https://analytics.google.com/analytics/web/#/
Ubersuggest - https://neilpatel.com/ubersuggest/
Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/
Google Search Console - https://search.google.com/search-console/about
____________________________________________
The first step I have for you is to make a list of all your posts.
I want you to log in to Google Analytics, click on behavior, then click on overview, click view full report. Then I want you to click export and choose your preferred file format. This will give you a list of all your pages and posts.
This is great, because the next step, step two, I want you to pick the post that you want to optimize.
Posts with good conversion rates, posts with good time on page, posts with good bounce rates. You'll find that a lot of times, these pages aren't the most popular. You're not getting the most traffic. That's okay. You want the pages that are getting the most sales, the most leads, the most revenue, because if you take them and then you go and adjust them, and make it better, which I'll show you how to do, at least you'll be getting traffic that converts into sales.
The last thing you want to do is just take random pages, get them more traffic, and then find out your sales, your leads, your conversions, all stay the same.
This brings me to step three. I want you to use one of the hacks I'm going to teach you, or a combination of them. Here are the hacks I want you to use.
Hack one, leverage powerful internal linking opportunities.
Right? You can go and see all right, what are your top pages? You can either do that through the Google report that you just exported, or you can use Ubersuggest, put in your URL, check out the pages that are getting the most traffic, the ones that are the most popular.
Consider taking those pages and linking them from those pages to the pages that you want to optimize and rank higher. because the more you link to the pages that have the best conversions, the chances are, they'll increase in rankings over time.
And pages that are already loved by Google, if those pages are linking to the pages that have high conversion rates and low traffic, eventually you're passing more juice to those pages which helps them push up.
Hack number two, combining content pieces that are around similar topics.
Check which of your articles are on very similar topics or duplicates. You can go into Google Search Console and see if they're ranking for similar terms.
If they are, start combining these, take the URLs, pick the most popular version, put it all on there, take the least popular version, 301 that non-popular version to the most popular one, and that'll combine the content, put more emphasis, more juice, into one URL and that'll help you increase in your ranking.
The reason being, if you have two articles on the same topic, how does Google know which ones to rank? Well doing this will help solve that problem. This is why Wikipedia does so well. They just keep having one page on a specific topic, and then they keep expanding it versus having 10 pages on the same topic. You'll also want to update your internal links using Screaming Frog.
Hack number three, consolidate cannibalizing content with redirects.
So, find pages that aren't getting traffic, and then find pages that are on similar topics, even if they're not on the same keyword, and start combining them.
When you do this, what you're doing is getting rid of junk pages that Google doesn't want to rank. This will take your authority and push it into the pages that matter, versus spreading out your site authority into all these thousands of pages where most of them aren't ranking.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Q0H_-2d2-KY
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Google Analytics - https://analytics.google.com/analytics/web/#/
Ubersuggest - https://neilpatel.com/ubersuggest/
Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/
Google Search Console - https://search.google.com/search-console/about
____________________________________________
The first step I have for you is to make a list of all your posts.
I want you to log in to Google Analytics, click on behavior, then click on overview, click view full report. Then I want you to click export and choose your preferred file format. This will give you a list of all your pages and posts.
This is great, because the next step, step two, I want you to pick the post that you want to optimize.
Posts with good conversion rates, posts with good time on page, posts with good bounce rates. You'll find that a lot of times, these pages aren't the most popular. You're not getting the most traffic. That's okay. You want the pages that are getting the most sales, the most leads, the most revenue, because if you take them and then you go and adjust them, and make it better, which I'll show you how to do, at least you'll be getting traffic that converts into sales.
The last thing you want to do is just take random pages, get them more traffic, and then find out your sales, your leads, your conversions, all stay the same.
This brings me to step three. I want you to use one of the hacks I'm going to teach you, or a combination of them. Here are the hacks I want you to use.
Hack one, leverage powerful internal linking opportunities.
Right? You can go and see all right, what are your top pages? You can either do that through the Google report that you just exported, or you can use Ubersuggest, put in your URL, check out the pages that are getting the most traffic, the ones that are the most popular.
Consider taking those pages and linking them from those pages to the pages that you want to optimize and rank higher. because the more you link to the pages that have the best conversions, the chances are, they'll increase in rankings over time.
And pages that are already loved by Google, if those pages are linking to the pages that have high conversion rates and low traffic, eventually you're passing more juice to those pages which helps them push up.
Hack number two, combining content pieces that are around similar topics.
Check which of your articles are on very similar topics or duplicates. You can go into Google Search Console and see if they're ranking for similar terms.
If they are, start combining these, take the URLs, pick the most popular version, put it all on there, take the least popular version, 301 that non-popular version to the most popular one, and that'll combine the content, put more emphasis, more juice, into one URL and that'll help you increase in your ranking.
The reason being, if you have two articles on the same topic, how does Google know which ones to rank? Well doing this will help solve that problem. This is why Wikipedia does so well. They just keep having one page on a specific topic, and then they keep expanding it versus having 10 pages on the same topic. You'll also want to update your internal links using Screaming Frog.
Hack number three, consolidate cannibalizing content with redirects.
So, find pages that aren't getting traffic, and then find pages that are on similar topics, even if they're not on the same keyword, and start combining them.
When you do this, what you're doing is getting rid of junk pages that Google doesn't want to rank. This will take your authority and push it into the pages that matter, versus spreading out your site authority into all these thousands of pages where most of them aren't ranking.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Q0H_-2d2-KY
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How Digital Marketing Will Change in 2023 (You're Not Going to Like It)
How Digital Marketing Will Change in 2023 (You're Not Going to Like ...
How Digital Marketing Will Change in 2023 (You're Not Going to Like It) | Everything's changing in 2023. According to Comscore, half the searches in 2020 will be voice search. ...Facebook reach, continually going down. Instagram reach, LinkedIn reach, all starting to go down as well. Stories, everyone's doing stories. Going live, everyone has live now. Today, I'm going to break down how digital marketing will change in 2023, and what you should do.
RESOURCES & LINKS:
____________________________________________
Jumpshot - Jumpshot.com
InfluencerDB - InfluencerDB.com
____________________________________________
The first trend I have for you, video reach will dramatically drop.
Everyone has figured out that video is an amazing form to connect with people, which is why everyone's doing it. So the solution, multicast, right? Even though everyone's doing video, that's fine, you can't do much about that, but what you can do is create more videos my focusing on just creating one video that works for all platforms.
So when you're doing the videos and you go live, you'll also notice that you'll get more engagement, and because you're live, they want to push it out, compete with the TV channels, right? Facebook even has contracts with some of the sports networks, same with like the YouTubes of the world.
So what they're doing is when you go live, because they want to compete with television, they're going to push it out to all your subscribers, everyone on their platform, and if you engage with them, you'll get way more reach, and then when you release recorded videos that aren't live, you'll notice that they'll get more love and more spread because you've been doing live videos at least once a month.
Trend number two, bite-sized educational interactive content is rising really fast. So, if you look at things like infographics, infographics are a really long visual where you just keep scrolling and scrolling and scrolling, and it ends up breaking down what that subject is all about.
A good example of this is my Instagram page. You'll notice that I have pictures that'll teach you how to do things like get more traffic on YouTube or Instagram, and you just keep swiping right, and in each image, I give you a one sentence overview of what you can do to maximize your traffic.
And that example that I'm using on Instagram, works extremely well. It works so well that each of those images get roughly 50% shares.
The third trend I have for you, search traffic will decrease dramatically on mobile.
On mobile devices these days, there's more search snippets that are appearing and appearing. This is going to cause your mobile traffic to decrease.
So what I want you to do is use structured markup on your site, which will help you get the rich snippets, which will help you get more voice search traffic, which will help combat the decreasing mobile organic traffic.
The fourth trend, Google will keep doing a consolidation in different markets. So, right now, Google is going head-to-head with Amazon. There's now a Buy Now on Google button. You can buy without even going to the e-commerce site.
Google's going to be testing out more of these things to keep people on Google and making a purchase. Well don't think of this as a bad thing; you could actually adapt to Google's changes and generate more sales and traffic and leads.
For example, with some of the programs that they're testing out, you can actually even generate a lead on Google without driving people back to your site. Let's say you're in the mortgage industry.
You can actually generate a lead on Google. The same goes with buying on Google with e-commerce stores.
You can sell your products directly on Google without people having to go to your website, which can also increase your revenue as well. Now, this is important because according to Jumpshot, 49% of all searches performed on Google result in no click.
Trend five, influencer marketing budgets will decrease.
Right now, social engagement is continually going down. According to analytics firm, InfluencerDB, it was revealed that influencer engagement rates are nearing all time lows.
So the way you want to combat this is, don't pay influencers as much money, but find more and more influencers, and go after quantity. This will help you still generate good sales from influencer marketing.
The sixth trend, social media stories won't be as popular and as easy to win on. See, everyone's doing stories these days. People even unfollow stories they don't care to engage with.
Trend number seven, shoppable experiences will get more and more adaptive.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/5Vbd5Y8XVfg
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Jumpshot - Jumpshot.com
InfluencerDB - InfluencerDB.com
____________________________________________
The first trend I have for you, video reach will dramatically drop.
Everyone has figured out that video is an amazing form to connect with people, which is why everyone's doing it. So the solution, multicast, right? Even though everyone's doing video, that's fine, you can't do much about that, but what you can do is create more videos my focusing on just creating one video that works for all platforms.
So when you're doing the videos and you go live, you'll also notice that you'll get more engagement, and because you're live, they want to push it out, compete with the TV channels, right? Facebook even has contracts with some of the sports networks, same with like the YouTubes of the world.
So what they're doing is when you go live, because they want to compete with television, they're going to push it out to all your subscribers, everyone on their platform, and if you engage with them, you'll get way more reach, and then when you release recorded videos that aren't live, you'll notice that they'll get more love and more spread because you've been doing live videos at least once a month.
Trend number two, bite-sized educational interactive content is rising really fast. So, if you look at things like infographics, infographics are a really long visual where you just keep scrolling and scrolling and scrolling, and it ends up breaking down what that subject is all about.
A good example of this is my Instagram page. You'll notice that I have pictures that'll teach you how to do things like get more traffic on YouTube or Instagram, and you just keep swiping right, and in each image, I give you a one sentence overview of what you can do to maximize your traffic.
And that example that I'm using on Instagram, works extremely well. It works so well that each of those images get roughly 50% shares.
The third trend I have for you, search traffic will decrease dramatically on mobile.
On mobile devices these days, there's more search snippets that are appearing and appearing. This is going to cause your mobile traffic to decrease.
So what I want you to do is use structured markup on your site, which will help you get the rich snippets, which will help you get more voice search traffic, which will help combat the decreasing mobile organic traffic.
The fourth trend, Google will keep doing a consolidation in different markets. So, right now, Google is going head-to-head with Amazon. There's now a Buy Now on Google button. You can buy without even going to the e-commerce site.
Google's going to be testing out more of these things to keep people on Google and making a purchase. Well don't think of this as a bad thing; you could actually adapt to Google's changes and generate more sales and traffic and leads.
For example, with some of the programs that they're testing out, you can actually even generate a lead on Google without driving people back to your site. Let's say you're in the mortgage industry.
You can actually generate a lead on Google. The same goes with buying on Google with e-commerce stores.
You can sell your products directly on Google without people having to go to your website, which can also increase your revenue as well. Now, this is important because according to Jumpshot, 49% of all searches performed on Google result in no click.
Trend five, influencer marketing budgets will decrease.
Right now, social engagement is continually going down. According to analytics firm, InfluencerDB, it was revealed that influencer engagement rates are nearing all time lows.
So the way you want to combat this is, don't pay influencers as much money, but find more and more influencers, and go after quantity. This will help you still generate good sales from influencer marketing.
The sixth trend, social media stories won't be as popular and as easy to win on. See, everyone's doing stories these days. People even unfollow stories they don't care to engage with.
Trend number seven, shoppable experiences will get more and more adaptive.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/5Vbd5Y8XVfg
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How to Instantly Find Dozens of Content Ideas (That Your Audience Will LOVE)
How to Instantly Find Dozens of Content Ideas (That Your Audience Will ...
How to Instantly Find Dozens of Content Ideas (That Your Audience Will LOVE) | You've used tools like Ubersuggest to find all these keywords that you should go after. But ...how do you know what content you should create around these keywords? Because if you create the wrong type of content no one's going to want to read the post, link to it, share it, which means it won't rank on Google. Today I'm going to teach you how to instantly find dozens of content ideas that your audience will love.
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
ConvertKit - https://convertkit.com/
MailChimp - https://mailchimp.com/
____________________________________________
See, the secret to finding great content ideas is to look at the concepts, the topics, the ideas that people are already looking for and sharing for on social media.
See, because if people are already sharing this stuff, you know they're looking for more of it. If they're not that means that they're not really interested in it. You can do the same with links. If people are linking to specific types of articles it means they find it valuable. That means you should be producing more of that content and less of the stuff that no one links to.
So I have a really easy solution for you. And I developed this to make my life easier and because of that it'll also make your life easier.
So I want you to head over to Ubersuggest and type in a keyword. Type in a keyword that you're interested in going after. I'm not talking about just like dog or marketing.
Pick something that has at least two words in it. You don't have to get too specific. Keep it somewhat generic. I want you to look at the content ideas reports. Once you're in Ubersuggest you'll see a keyword overview in the left-hand navigation and click on content ideas. That'll show you all the articles that are on that subject that are popular based on social shares.
Now what I want you to do is look for the articles that are popular based on social shares but also estimated visits. Look for the ones that have at least 100 estimated visits.
Then I also want you to look for the ones that have at least five backlinks. So if something has thousands of social shares, at least 100 estimated visits, and five backlinks it shows you that people like it. Not just from a social sharing perspective that people can manipulate but it's also ranking someone on Google because people like it.
People are also linking to it because they found it's valuable so when you combine all three of those things you now have content that you know people will love. Creating content around that will do extremely well. That's how you find dozens and dozens of ideas literally in seconds or minutes.
Now the hard part isn't finding ideas, it's coming up with keywords so you can continually find more ideas. And I've also made that super simple for you. And you can do this in a few ways. You can type in a keyword such as marketing or SEO tips.
Click on the keyword ideas reports and it'll show you questions, propositions, and comparisons. These will give you more blog topics that you could potentially write about. It'll also tell you keywords that are more intent-based. When someone's doing a comparison, let's say of two different email marketing tools.
Like Convert Kit versus Mail Chimp. That tells you someone's really interested in buying and they just haven't figured out what solution. So going after some of these terms will help you maximize your revenue, your leads, your sales.
Now the last feature I want to show you go over to the top pages report. Type in a competitor's URL, take a few seconds to load. This will show you the most popular pages your competitors are getting traffic from.
Most of these pages are usually going to be content-based pages. Look at the estimated visits, the social shares, and backlinks. The pages that have more than 100 visits, more than five backlinks, and ideally thousands of social shares are the ones you want to replicate.
If they don't have thousands of social shares that's okay. At least go for the ones that have higher visit counts. Ideally maybe in the thousands. And more backlinks, even better.
Those are the ones that you could be going after to maximize your traffic. because if you write on a similar piece of content you'll also get more traffic. Versus writing on something that's a dud. And you can see the duds as well. You type in your competitor URL, look at the top pages.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Cz1PIlVRaVY
#ContentMarketing #Blogging #SEOShow More
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
ConvertKit - https://convertkit.com/
MailChimp - https://mailchimp.com/
____________________________________________
See, the secret to finding great content ideas is to look at the concepts, the topics, the ideas that people are already looking for and sharing for on social media.
See, because if people are already sharing this stuff, you know they're looking for more of it. If they're not that means that they're not really interested in it. You can do the same with links. If people are linking to specific types of articles it means they find it valuable. That means you should be producing more of that content and less of the stuff that no one links to.
So I have a really easy solution for you. And I developed this to make my life easier and because of that it'll also make your life easier.
So I want you to head over to Ubersuggest and type in a keyword. Type in a keyword that you're interested in going after. I'm not talking about just like dog or marketing.
Pick something that has at least two words in it. You don't have to get too specific. Keep it somewhat generic. I want you to look at the content ideas reports. Once you're in Ubersuggest you'll see a keyword overview in the left-hand navigation and click on content ideas. That'll show you all the articles that are on that subject that are popular based on social shares.
Now what I want you to do is look for the articles that are popular based on social shares but also estimated visits. Look for the ones that have at least 100 estimated visits.
Then I also want you to look for the ones that have at least five backlinks. So if something has thousands of social shares, at least 100 estimated visits, and five backlinks it shows you that people like it. Not just from a social sharing perspective that people can manipulate but it's also ranking someone on Google because people like it.
People are also linking to it because they found it's valuable so when you combine all three of those things you now have content that you know people will love. Creating content around that will do extremely well. That's how you find dozens and dozens of ideas literally in seconds or minutes.
Now the hard part isn't finding ideas, it's coming up with keywords so you can continually find more ideas. And I've also made that super simple for you. And you can do this in a few ways. You can type in a keyword such as marketing or SEO tips.
Click on the keyword ideas reports and it'll show you questions, propositions, and comparisons. These will give you more blog topics that you could potentially write about. It'll also tell you keywords that are more intent-based. When someone's doing a comparison, let's say of two different email marketing tools.
Like Convert Kit versus Mail Chimp. That tells you someone's really interested in buying and they just haven't figured out what solution. So going after some of these terms will help you maximize your revenue, your leads, your sales.
Now the last feature I want to show you go over to the top pages report. Type in a competitor's URL, take a few seconds to load. This will show you the most popular pages your competitors are getting traffic from.
Most of these pages are usually going to be content-based pages. Look at the estimated visits, the social shares, and backlinks. The pages that have more than 100 visits, more than five backlinks, and ideally thousands of social shares are the ones you want to replicate.
If they don't have thousands of social shares that's okay. At least go for the ones that have higher visit counts. Ideally maybe in the thousands. And more backlinks, even better.
Those are the ones that you could be going after to maximize your traffic. because if you write on a similar piece of content you'll also get more traffic. Versus writing on something that's a dud. And you can see the duds as well. You type in your competitor URL, look at the top pages.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Cz1PIlVRaVY
#ContentMarketing #Blogging #SEOShow More
Now Playing
I Spent $3 Million on this Marketing Tactic - Here’s What I’ve Learned
I spent over three million dollars on this one tactic that I'm going ...
I spent over three million dollars on this one tactic that I'm going to talk about and it's by far the best thing that's driven me result in the last ...12 months. The funny part is, I haven't even recouped my money yet but I'm pretty confident that it is one of my best investments that I ever made. And today, I'm going to tell you the best lesson that I learned from this experience. I spent three million dollars on this marketing tactic and here's what I learned.
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
Code Canyon - https://codecanyon.net/
____________________________________________
So you're probably wondering at this point, what's this tactic? This tactic was building a tool called Ubersuggest.
Ubersuggest is the most popular area on NeilPatel.com and it's the best investment that I've made and, funny enough, as I'm recording this video, I've been doing this for almost three years but it's the last 12 months that have really doubled down and spent the majority of the money.
So lesson number one. Capitalize on existing market demand.
I didn't come up with the idea of creating Ubersuggest. I bought it, it was already out there, and if you don't have the money to buy a tool, you don't have to either. You can just go to Code Canyon and get some code for $10 and you literally can find a tool on almost everything.
Won't be as good as Ubersuggest, but still, it's a great start. What's easier is you find a big, wide-open TAM, TAM is known as the Total Adjustable Market, a big market, and you want to go after there and create a tool or find a tool that already exists and buy it for 5, 10, $20 and add it to your website.
That's the biggest thing because if you create the best tool in a small TAM, you're not going to get that much love.
Lesson number two, give something away for free can really help you get market share and traffic.
Look, all the tools do what Ubersuggest does and many of them are paid and they may even do some things better than Ubersuggest but offering a combination of features for free that other people pay for, I've grown Ubersuggest to roughly 3 million visitors a month over 15 million page views, and roughly 740,000 unique, monthly visitors.
And if you look at a lot of the competitors from the SEO space, I'm getting a ton of traffic compared to them. Why? Because I have something for free. Something for free does really well even if you're not as good as your competition, people would rather have free overpaid.
The third lesson I learned is it's expensive to build something amazing.
Look, if you want to build something amazing like I did at Ubersuggest, it's really expensive. Just the server cost alone is over a million dollars a year, that's a lot of money. I wouldn't recommend doing what I did with Ubersuggest. I would do it on a much smaller scale and release more tools within your segment and you can end up making up the traffic without having to spend as much money as I did.
That was one of the biggest mistakes and that's why I recommended Code Canyon to you. I don't have an affiliation to Code Canyon, heck, I don't even know who owns them.
All I know is you can find tools for pennies on the dollar and once you start getting traction and you start monetizing by getting leads or sales indirectly, then, by all means, you can start paying more money for developers or designers.
But start off small and get traction before you go all in. That's a big mistake that I made.
The fourth lesson I had is you need to focus on what's working. Look, with Ubersuggest, I have a ton of features. But you'll find that over time, I've still kept the app usable.
So keep deleting and removing things that others aren't using. If you want good growth, you need to obsess about the user, focus on them, they're all that matters.
The next lesson that I ended up learning, focus on usability.
Look, people don't just want features, they don't want just something for free, they want something that's usable and easy to understand.
If something's dead simple to use, you're going to do well. And to go along with it, I love this quote from Leonardo di Vinci, simplicity is the ultimate sophistication.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ZliTye4NEEg
#Marketing #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
Code Canyon - https://codecanyon.net/
____________________________________________
So you're probably wondering at this point, what's this tactic? This tactic was building a tool called Ubersuggest.
Ubersuggest is the most popular area on NeilPatel.com and it's the best investment that I've made and, funny enough, as I'm recording this video, I've been doing this for almost three years but it's the last 12 months that have really doubled down and spent the majority of the money.
So lesson number one. Capitalize on existing market demand.
I didn't come up with the idea of creating Ubersuggest. I bought it, it was already out there, and if you don't have the money to buy a tool, you don't have to either. You can just go to Code Canyon and get some code for $10 and you literally can find a tool on almost everything.
Won't be as good as Ubersuggest, but still, it's a great start. What's easier is you find a big, wide-open TAM, TAM is known as the Total Adjustable Market, a big market, and you want to go after there and create a tool or find a tool that already exists and buy it for 5, 10, $20 and add it to your website.
That's the biggest thing because if you create the best tool in a small TAM, you're not going to get that much love.
Lesson number two, give something away for free can really help you get market share and traffic.
Look, all the tools do what Ubersuggest does and many of them are paid and they may even do some things better than Ubersuggest but offering a combination of features for free that other people pay for, I've grown Ubersuggest to roughly 3 million visitors a month over 15 million page views, and roughly 740,000 unique, monthly visitors.
And if you look at a lot of the competitors from the SEO space, I'm getting a ton of traffic compared to them. Why? Because I have something for free. Something for free does really well even if you're not as good as your competition, people would rather have free overpaid.
The third lesson I learned is it's expensive to build something amazing.
Look, if you want to build something amazing like I did at Ubersuggest, it's really expensive. Just the server cost alone is over a million dollars a year, that's a lot of money. I wouldn't recommend doing what I did with Ubersuggest. I would do it on a much smaller scale and release more tools within your segment and you can end up making up the traffic without having to spend as much money as I did.
That was one of the biggest mistakes and that's why I recommended Code Canyon to you. I don't have an affiliation to Code Canyon, heck, I don't even know who owns them.
All I know is you can find tools for pennies on the dollar and once you start getting traction and you start monetizing by getting leads or sales indirectly, then, by all means, you can start paying more money for developers or designers.
But start off small and get traction before you go all in. That's a big mistake that I made.
The fourth lesson I had is you need to focus on what's working. Look, with Ubersuggest, I have a ton of features. But you'll find that over time, I've still kept the app usable.
So keep deleting and removing things that others aren't using. If you want good growth, you need to obsess about the user, focus on them, they're all that matters.
The next lesson that I ended up learning, focus on usability.
Look, people don't just want features, they don't want just something for free, they want something that's usable and easy to understand.
If something's dead simple to use, you're going to do well. And to go along with it, I love this quote from Leonardo di Vinci, simplicity is the ultimate sophistication.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ZliTye4NEEg
#Marketing #NeilPatel #DigitalMarketingShow More
Now Playing
How to Do an SEO Audit In Under 30 Minutes And Discover Hidden Opportunities to Rank #1
How to Do an SEO Audit In Under 30 Minutes And Discover Hidden ...
How to Do an SEO Audit In Under 30 Minutes And Discover Hidden Opportunities to Rank #1 | A lot of people over-complicate SEO audits. Yes, you can go crazy ...by fine tuning your website almost to perfection. But look, there's a lot of little overlooked things and if you did them, you can get huge gains without much effort. So how do you do this without obsessing over your SEO? Today I'm going to break down how to do an SEO audit in under 30 minutes and discover hidden opportunities to rank number one.
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
STOP Paying for SEO Tools - The Only 4 Tools You Need to Rank #1 in Google [video]: https://youtu.be/5h4Wyi3jZzs
____________________________________________
There are two main steps doing your audit in under 30 minutes, the first step is to log into Google search console.
When you log in to Google search console, you want to look for pages that rank for similar terms. See, most people think that if they want to rank for dogs or SEO or cats or whatever the subject is, they want to create as much content around that topic. And although that's true, it's also wrong at the same time.
Yes, you want to create a ton of content, but you don't want to create a ton of pages on the same exact topic because they are going to compete and that's going to conflict with Google quick, which page do I rank about Dogs? They all have similar keywords and they're all about the same thing, so when you have content around the same topics, you want to combine them. That lets Google know that, hey, this is the main page that's around dogs and you want to use the model of pillar pages. So a good example of this is the beginner's guide to SEO by Moz.
He ranks number one on Google for the term SEO, at least in the United States, and it has an introductory paragraph and page more so on SEO, and then they link into all the other sections of SEO. Those other pages also rank really well for those niche terms and niche topics around SEO.
And the main category page on SEO ranks really well because it breaks down, hey, this is the beginner's guide to SEO. So in search console, look for pages that are competing, combine them and start structuring in a way that's similar more to the beginner's guide to SEO. Then in search console, I want you to find the pages that are popular but have a low CTR.
See, these pages are somewhat ranking, but no one's clicking on them because of the title tag or meta description. Once you figured that out, I want you to go to click flow. click flow is a tool that allows you to AB test your title tags and it'll even give you recommendations on how to improve the click-throughs.
You don't have to come up with your own form or anything like that. click flow Will do the hard work for you. Then from there in search console, you'll also see the pages that are super popular. I want you to then start leveraging the land and expand strategy.
See the land and expand strategy is really simple. If something already ranks really well, the chances are if you expand upon it and you put more meat behind it and you make it even better, it should in theory even do better.
But if a page doesn't rank well at all and you put a ton of emphasis and effort behind it, the chance of it doing really well in the future are slim to none. Hence the land and expand strategy focuses on the pages that are doing well.
And what I like doing is once I figured out the pages that are doing well, I just put in the keywords that the page already ranks for the Ubersuggest, the keyword ideas report gives me all the other long-tail variations of those phrases and I'm like, are any of these phrases related to the article that's already ranking well?
If not, I won't use them. Don't just put the keywords in there for Google. Do what's best for the user.
Now, the second step in doing the audit in under 30 minutes is to use the site audit report and Ubersuggest. Once you put in a URL, it takes roughly three minutes to crawl your site. It'll crawl hundreds of pages and it'll tell you what's wrong from a technical standpoint.
Ubersuggest site audit report breaks down the stuff that's the biggest impact and the easiest to implement, so start with those, because it will be at the top of the recommendations and then work your way down the list.
00:00 - Introduction
00:47 Step 1 - Combination Of Contents And Topics
02:34 - Grow Your Organic Traffic - Click FLow
03:52 Step 2 - Using Audit Report & Ubersuggest
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/zTuNlT29ZWc
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
STOP Paying for SEO Tools - The Only 4 Tools You Need to Rank #1 in Google [video]: https://youtu.be/5h4Wyi3jZzs
____________________________________________
There are two main steps doing your audit in under 30 minutes, the first step is to log into Google search console.
When you log in to Google search console, you want to look for pages that rank for similar terms. See, most people think that if they want to rank for dogs or SEO or cats or whatever the subject is, they want to create as much content around that topic. And although that's true, it's also wrong at the same time.
Yes, you want to create a ton of content, but you don't want to create a ton of pages on the same exact topic because they are going to compete and that's going to conflict with Google quick, which page do I rank about Dogs? They all have similar keywords and they're all about the same thing, so when you have content around the same topics, you want to combine them. That lets Google know that, hey, this is the main page that's around dogs and you want to use the model of pillar pages. So a good example of this is the beginner's guide to SEO by Moz.
He ranks number one on Google for the term SEO, at least in the United States, and it has an introductory paragraph and page more so on SEO, and then they link into all the other sections of SEO. Those other pages also rank really well for those niche terms and niche topics around SEO.
And the main category page on SEO ranks really well because it breaks down, hey, this is the beginner's guide to SEO. So in search console, look for pages that are competing, combine them and start structuring in a way that's similar more to the beginner's guide to SEO. Then in search console, I want you to find the pages that are popular but have a low CTR.
See, these pages are somewhat ranking, but no one's clicking on them because of the title tag or meta description. Once you figured that out, I want you to go to click flow. click flow is a tool that allows you to AB test your title tags and it'll even give you recommendations on how to improve the click-throughs.
You don't have to come up with your own form or anything like that. click flow Will do the hard work for you. Then from there in search console, you'll also see the pages that are super popular. I want you to then start leveraging the land and expand strategy.
See the land and expand strategy is really simple. If something already ranks really well, the chances are if you expand upon it and you put more meat behind it and you make it even better, it should in theory even do better.
But if a page doesn't rank well at all and you put a ton of emphasis and effort behind it, the chance of it doing really well in the future are slim to none. Hence the land and expand strategy focuses on the pages that are doing well.
And what I like doing is once I figured out the pages that are doing well, I just put in the keywords that the page already ranks for the Ubersuggest, the keyword ideas report gives me all the other long-tail variations of those phrases and I'm like, are any of these phrases related to the article that's already ranking well?
If not, I won't use them. Don't just put the keywords in there for Google. Do what's best for the user.
Now, the second step in doing the audit in under 30 minutes is to use the site audit report and Ubersuggest. Once you put in a URL, it takes roughly three minutes to crawl your site. It'll crawl hundreds of pages and it'll tell you what's wrong from a technical standpoint.
Ubersuggest site audit report breaks down the stuff that's the biggest impact and the easiest to implement, so start with those, because it will be at the top of the recommendations and then work your way down the list.
00:00 - Introduction
00:47 Step 1 - Combination Of Contents And Topics
02:34 - Grow Your Organic Traffic - Click FLow
03:52 Step 2 - Using Audit Report & Ubersuggest
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/zTuNlT29ZWc
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Now Playing
5 Industries That Are Getting Crushed by Google in their SEO
Google is becoming more strict each and every single day when it comes ...
Google is becoming more strict each and every single day when it comes to certain industries. The kind of information related to these industries can have a lasting impact on ...people's lives and Google doesn't want to be guilty of people consuming bad information when it comes to sensitive areas in their lives. Today I'm going to break down five industries that are getting crushed by Google in their SEO.
RESOURCES & LINKS:
____________________________________________
booking.com - https://www.booking.com/
Expedia - https://www.expedia.com/
Ubersuggest - https://neilpatel.com/ubersuggest/
____________________________________________
Look, as Google continually grows and dominates the web even more, sometimes it's going to be at the expense of other industries and you can't blame them and you can't get mad. It's their company. They should be able to do whatever they want and yeah, of course, privacy and all that kind of stuff, and of course certain things need to be regulated but in general, they should be able to control what they want.
The same goes with their algorithm updates. You may not like that your traffic goes down. I may not like that my traffic goes down but hey, my traffic when it goes up, it's great, when it goes down, it's sad, but in general Google has done a great thing for the world because it's helped us turn a lot of traffic and a lot of sales.
So here's five industries that are going to be crushed by Google in terms of of their SEO.
The first is travel agencies. Travel agents are likely to be one of the biggest impacted, negatively impacted by some of their latest updates. A few years ago Google introduced featured snippets.
Google also made it where you can start buying products and services, directly from Google search results.
Now you may look at that as a bad thing, but as from someone who's a searcher, that's a great experience.
As a marketer, of course, I'd rather have people on my website. In theory, great update, but in reality, businesses will loose traffic and potentially sales from this, especially if you're an industry that's offering flights, hotels or anything related to travel.
Google itself has virtually become a travel company.
Now to give you an idea of how big of an impact this is, according to forbes, Expedia even ousted their CEO, due to poor performance. In other words, it's hard for anyone in the travel industry right now.
The next industry that Google is really shaking up, a start-up business.
The ability to compete with businesses who have built authority in the online world, you know, it's just getting harder and harder cause some of these have been around for 5, 10 years and they dominate the listings.
Even in terms of pay per click, the cost per keyword is so high, most start-ups these days are raising money for sales and marketing, the money is not really going towards development. It literally is going towards sales and marketing.
No-one is searching for their brand, they're a start-up. They've got to build it from scratch. You know how hard that is? SEO is not going to help you build a brand, content marketing is not going to help you build a brand, you got to go above and beyond.
And as a start-up, they're going to struggle with that. That means you're going to have to guest post more. You're going to have to do podcasting, more videos, more social media marketing, you can do SEOs, speak at conferences.
The next industry, the health industry.
They want a doctor to speak on medical-related stuff. They don't want a marketer like me to speak on medical-related stuff. In other words, they're really picky about who is releasing what content. This is one of my favorite updates, even though I have medical related companies that we do marketing for and health related companies.
Another industry that got hit really hard is finance and legal industry.
Google has just created an algorithm, not just about ranking the best content, it's about making sure the content they are ranking aren't impacting people in negative ways and hurting their lives.
And last but not least, tech gadget companies.
Google themselves is dominating the tech industry because their products are really affordable.
And you're probably wondering, "wait, how is this going to affect all the other tech companies and stuff like that?" Well, few things, one, if you search for things like "cellphone" or "cellphones for sale", Google Pixel comes up first.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/gZvXcLJiYR0
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
booking.com - https://www.booking.com/
Expedia - https://www.expedia.com/
Ubersuggest - https://neilpatel.com/ubersuggest/
____________________________________________
Look, as Google continually grows and dominates the web even more, sometimes it's going to be at the expense of other industries and you can't blame them and you can't get mad. It's their company. They should be able to do whatever they want and yeah, of course, privacy and all that kind of stuff, and of course certain things need to be regulated but in general, they should be able to control what they want.
The same goes with their algorithm updates. You may not like that your traffic goes down. I may not like that my traffic goes down but hey, my traffic when it goes up, it's great, when it goes down, it's sad, but in general Google has done a great thing for the world because it's helped us turn a lot of traffic and a lot of sales.
So here's five industries that are going to be crushed by Google in terms of of their SEO.
The first is travel agencies. Travel agents are likely to be one of the biggest impacted, negatively impacted by some of their latest updates. A few years ago Google introduced featured snippets.
Google also made it where you can start buying products and services, directly from Google search results.
Now you may look at that as a bad thing, but as from someone who's a searcher, that's a great experience.
As a marketer, of course, I'd rather have people on my website. In theory, great update, but in reality, businesses will loose traffic and potentially sales from this, especially if you're an industry that's offering flights, hotels or anything related to travel.
Google itself has virtually become a travel company.
Now to give you an idea of how big of an impact this is, according to forbes, Expedia even ousted their CEO, due to poor performance. In other words, it's hard for anyone in the travel industry right now.
The next industry that Google is really shaking up, a start-up business.
The ability to compete with businesses who have built authority in the online world, you know, it's just getting harder and harder cause some of these have been around for 5, 10 years and they dominate the listings.
Even in terms of pay per click, the cost per keyword is so high, most start-ups these days are raising money for sales and marketing, the money is not really going towards development. It literally is going towards sales and marketing.
No-one is searching for their brand, they're a start-up. They've got to build it from scratch. You know how hard that is? SEO is not going to help you build a brand, content marketing is not going to help you build a brand, you got to go above and beyond.
And as a start-up, they're going to struggle with that. That means you're going to have to guest post more. You're going to have to do podcasting, more videos, more social media marketing, you can do SEOs, speak at conferences.
The next industry, the health industry.
They want a doctor to speak on medical-related stuff. They don't want a marketer like me to speak on medical-related stuff. In other words, they're really picky about who is releasing what content. This is one of my favorite updates, even though I have medical related companies that we do marketing for and health related companies.
Another industry that got hit really hard is finance and legal industry.
Google has just created an algorithm, not just about ranking the best content, it's about making sure the content they are ranking aren't impacting people in negative ways and hurting their lives.
And last but not least, tech gadget companies.
Google themselves is dominating the tech industry because their products are really affordable.
And you're probably wondering, "wait, how is this going to affect all the other tech companies and stuff like that?" Well, few things, one, if you search for things like "cellphone" or "cellphones for sale", Google Pixel comes up first.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/gZvXcLJiYR0
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
The Best FREE Traffic Sources for New Websites
The Best FREE Traffic Sources for New Websites | New websites struggle ...
The Best FREE Traffic Sources for New Websites | New websites struggle to get traffic. If you have money it's easy. All you have to do is find the best ...ad platform where your target audience is and just pay for ads. But if you don't have money where can you find free traffic sources? Today I'm going to break down the best free traffic sources for new websites.
RESOURCES & LINKS:
____________________________________________
Udemy - https://www.udemy.com/
SimilarWeb - https://www.similarweb.com/
Tailwind Tribes - https://www.tailwindapp.com/tribes
Canva - https://www.canva.com/
____________________________________________
The first best free traffic source, YouTube.
Look, it's the second most used search engine. I've grown my channel organically to over 490,000 subscribers, and almost one million monthly views in less than three years.
Well, if you're going to do YouTube you got to upload videos. When you upload videos the best thing you can do is in the first 24 hour that your video hits promote it as hard as possible.
I'm not talking about paid ads. I'm talking about tell your friends about it, ask them to share it, ask them to like the video, leave a comment.
So, when you have a website and you're creating these YouTube videos, and you tell people to go to a specific URL on your site, you'll find that people will manually type that in and you'll get free traffic to your website.
The second source of traffic that you can get is by offering a free Udemy course.
According to SimilarWeb, Udemy gets over 68 million visitors a month. That's a lot of traffic.
You can give away a free course, all the PDFs, the workbooks, the checklists, the downloadables, and host them on your site. That way people from Udemy will then go over to your site. It's a great way, plus those people are super engaged.
The third traffic source I have for you, podcast tours.
I'm not telling you to go out there and create your own podcast, but there's a lot of other podcasts out there that do interviews with other people.
Search for ones that interview a lot of other people. Pitch them to be on their show, and talk about what you can offer to their audience that'll be valuable.
Now, during your interview make sure you share your URL, your website, and give them something for free that they can get on your website so that way they have to go to your site. It gives them a reason versus just being like ah, I'm too lazy to type in the URL.
But when you give them something really good, they'll go to your website and you'll start converting all those podcast listeners into visitors.
The fourth traffic source, Pinterest and Tailwind Tribes.
So, here's what I want you to do with Pinterest. I want you to look for boards with already 20 Pins on them each. Then you'll need to add some images. And you can create them on canva.com for free, and point those images to your best blog articles.
Now, when you do this that image has to be related to your blog article.
Then you'll need to subscribe to Tailwind's free trial account, no credit card required, and then next step is you want to click Find a Tribe tab and start looking for tribes within your niche.
You just have to type in keywords and you'll find tons of them. And all you have to do is share the best content from other members in these tribes, and then others will start sharing yours too.
The fifth traffic source, hosting virtual summits.
Pick a really specific topic, in other words you want a niche, for your event. You can pick a whole event just on link building, or a whole event on Facebook, social media shares, or whatever it may be.
So, when you get super specific you're much more likely to do better. Then package it in a way that makes it really interesting.
Once you figure that all out you'll have your format, or you can do a mix of a little of everything, to be honest, and have different speakers. And before you host your event start building relationships with other influencers and have them as guests. But when they're there as a guest make sure they also push this out to their list and tell other people about it because it'll help give them more press as well.
Make sure you also have a funnel. Because when these people go to your site you want to make sure that you're selling on more stuff.
The sixth free traffic source, Facebook Groups.
What I want you to do is start sharing other people's content within the group.I want you to participate and engage by leaving comments, help other people out, answer their questions.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/X9Wk8K_TxlE
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Udemy - https://www.udemy.com/
SimilarWeb - https://www.similarweb.com/
Tailwind Tribes - https://www.tailwindapp.com/tribes
Canva - https://www.canva.com/
____________________________________________
The first best free traffic source, YouTube.
Look, it's the second most used search engine. I've grown my channel organically to over 490,000 subscribers, and almost one million monthly views in less than three years.
Well, if you're going to do YouTube you got to upload videos. When you upload videos the best thing you can do is in the first 24 hour that your video hits promote it as hard as possible.
I'm not talking about paid ads. I'm talking about tell your friends about it, ask them to share it, ask them to like the video, leave a comment.
So, when you have a website and you're creating these YouTube videos, and you tell people to go to a specific URL on your site, you'll find that people will manually type that in and you'll get free traffic to your website.
The second source of traffic that you can get is by offering a free Udemy course.
According to SimilarWeb, Udemy gets over 68 million visitors a month. That's a lot of traffic.
You can give away a free course, all the PDFs, the workbooks, the checklists, the downloadables, and host them on your site. That way people from Udemy will then go over to your site. It's a great way, plus those people are super engaged.
The third traffic source I have for you, podcast tours.
I'm not telling you to go out there and create your own podcast, but there's a lot of other podcasts out there that do interviews with other people.
Search for ones that interview a lot of other people. Pitch them to be on their show, and talk about what you can offer to their audience that'll be valuable.
Now, during your interview make sure you share your URL, your website, and give them something for free that they can get on your website so that way they have to go to your site. It gives them a reason versus just being like ah, I'm too lazy to type in the URL.
But when you give them something really good, they'll go to your website and you'll start converting all those podcast listeners into visitors.
The fourth traffic source, Pinterest and Tailwind Tribes.
So, here's what I want you to do with Pinterest. I want you to look for boards with already 20 Pins on them each. Then you'll need to add some images. And you can create them on canva.com for free, and point those images to your best blog articles.
Now, when you do this that image has to be related to your blog article.
Then you'll need to subscribe to Tailwind's free trial account, no credit card required, and then next step is you want to click Find a Tribe tab and start looking for tribes within your niche.
You just have to type in keywords and you'll find tons of them. And all you have to do is share the best content from other members in these tribes, and then others will start sharing yours too.
The fifth traffic source, hosting virtual summits.
Pick a really specific topic, in other words you want a niche, for your event. You can pick a whole event just on link building, or a whole event on Facebook, social media shares, or whatever it may be.
So, when you get super specific you're much more likely to do better. Then package it in a way that makes it really interesting.
Once you figure that all out you'll have your format, or you can do a mix of a little of everything, to be honest, and have different speakers. And before you host your event start building relationships with other influencers and have them as guests. But when they're there as a guest make sure they also push this out to their list and tell other people about it because it'll help give them more press as well.
Make sure you also have a funnel. Because when these people go to your site you want to make sure that you're selling on more stuff.
The sixth free traffic source, Facebook Groups.
What I want you to do is start sharing other people's content within the group.I want you to participate and engage by leaving comments, help other people out, answer their questions.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/X9Wk8K_TxlE
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
5 Dumbest Mistakes Entrepreneurs Make With Their SEO
5 Dumbest Mistakes Entrepreneurs Make With Their SEO | Entrepreneurs ...
5 Dumbest Mistakes Entrepreneurs Make With Their SEO | Entrepreneurs are great at solving problems and giving life to ideas. But when it comes to SEO, I've seen them make ...some of the biggest mistakes that cost them hundreds, even if not, thousands of dollars and sometimes even millions of dollars. Some of these guys have gone on to create businesses that are succeeded and are big brands and they still continually make these mistakes. Today I'm going to breakdown the five dumbest mistakes entrepreneurs make with their SEO.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead [video]: https://youtu.be/yX20m5mprCE
____________________________________________
So let's dive right into the five biggest mistakes.
Mistake number one. Optimizing for the wrong keywords and trying to rank previously competitive keywords early on.
This is a mistake that a lot of new businesses make early on and its an issue that could be avoided really easily. Because, here's the thing. If a keyword is super competitive, then chances are you're not going to rank for it. Or if a keyword won't convert well, ranking for it isn't going to drive you any sales. And it's not hard to solve this problem.
All you have to do is go to Ubersuggest. Type in your competitor URL. Click on Top Pages, it will show you all their top pages and then I want you to click on view all underestimated visits.
This will show you all the keywords that your competition is going after. These keywords are more likely to convert into sales than just picking random keywords.
The next thing I want you to do is to go to Ubersuggest once you have a list of keywords. Type them in and it will give you all these ideas and other comparison words, prepositions and other ideas that you can go after.
But, here's the thing. When you're doing this, you can't just go after any random keyword. You need to look for keywords that have a high CPC because if someone has a, is paying a lot of money to advertise on it, you can bet that it converts highly into sales.
The other thing you need to look for is a low SD. A low SD stands for SEO difficulty. So the lower the numbers such a 40's, 30's, or 20's is great. The moment you get above 50 for e-site just going to be harder to write. Look for those two things, plus high volume. So the higher the volume, the higher the CPC and the lower the SD or SEO difficulty, the better that keyword is. Those are the ones you want to go after. And when you do that, you're more likely to get some sales.
The second biggest mistake that I see people making is their not using analytics or running regular website audits.
This is one of the big mistakes that companies make all the time.
What you need to do is look at the core metrics that are driving your sales and focus on them. And, in addition to that, you need to be running regular site audits. And you can also do this within the site audit report within Ubersuggest for free. It will tell you what's wrong and as you fix them, you should notice more conversions and sales within your analytics.
The third big mistake. Overlooking page titles and meta descriptions.
Look, if one site ranks number one Google and another site ranks number two but everyone starts clicking the number two listing what do you think that tells Google?
So think about the copy. Persuasive copy. Start looking at the paid ads. Typically, the people at the top aren't just paying the most but they're getting a lot of clicks because that helps Google make a lot more money and that will help you do well.
The fourth big mistake. Not using anchor tags properly.
If you're going after a keyword like online marketing all your anchor tags shouldn't say online marketing when other sites link to you. It needs to be natural. Sometimes I'm writing a blog post and I'm linking to my posts on SEO and I'll say, Hey, if you want to rank higher in Google, follow these tips. You'll notice that I didn't use the word SEO right there.
And sometimes, when I am talking about SEO, I'm linking to my SEO article, I'll say, Hey, you need to check out these SEO tips. And I'll link the word SEO tips to that article.
The fifth mistake. Building content for algorithms and not your audience.
It's not about your word count. It's not about stuffing keywords in your article. It's about doing what's best for a user. And if you write content for them, in the long run, you'll do really well.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/W00hLr627K0
#SEO #NeilPatel #EntrepreneurshipShow More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead [video]: https://youtu.be/yX20m5mprCE
____________________________________________
So let's dive right into the five biggest mistakes.
Mistake number one. Optimizing for the wrong keywords and trying to rank previously competitive keywords early on.
This is a mistake that a lot of new businesses make early on and its an issue that could be avoided really easily. Because, here's the thing. If a keyword is super competitive, then chances are you're not going to rank for it. Or if a keyword won't convert well, ranking for it isn't going to drive you any sales. And it's not hard to solve this problem.
All you have to do is go to Ubersuggest. Type in your competitor URL. Click on Top Pages, it will show you all their top pages and then I want you to click on view all underestimated visits.
This will show you all the keywords that your competition is going after. These keywords are more likely to convert into sales than just picking random keywords.
The next thing I want you to do is to go to Ubersuggest once you have a list of keywords. Type them in and it will give you all these ideas and other comparison words, prepositions and other ideas that you can go after.
But, here's the thing. When you're doing this, you can't just go after any random keyword. You need to look for keywords that have a high CPC because if someone has a, is paying a lot of money to advertise on it, you can bet that it converts highly into sales.
The other thing you need to look for is a low SD. A low SD stands for SEO difficulty. So the lower the numbers such a 40's, 30's, or 20's is great. The moment you get above 50 for e-site just going to be harder to write. Look for those two things, plus high volume. So the higher the volume, the higher the CPC and the lower the SD or SEO difficulty, the better that keyword is. Those are the ones you want to go after. And when you do that, you're more likely to get some sales.
The second biggest mistake that I see people making is their not using analytics or running regular website audits.
This is one of the big mistakes that companies make all the time.
What you need to do is look at the core metrics that are driving your sales and focus on them. And, in addition to that, you need to be running regular site audits. And you can also do this within the site audit report within Ubersuggest for free. It will tell you what's wrong and as you fix them, you should notice more conversions and sales within your analytics.
The third big mistake. Overlooking page titles and meta descriptions.
Look, if one site ranks number one Google and another site ranks number two but everyone starts clicking the number two listing what do you think that tells Google?
So think about the copy. Persuasive copy. Start looking at the paid ads. Typically, the people at the top aren't just paying the most but they're getting a lot of clicks because that helps Google make a lot more money and that will help you do well.
The fourth big mistake. Not using anchor tags properly.
If you're going after a keyword like online marketing all your anchor tags shouldn't say online marketing when other sites link to you. It needs to be natural. Sometimes I'm writing a blog post and I'm linking to my posts on SEO and I'll say, Hey, if you want to rank higher in Google, follow these tips. You'll notice that I didn't use the word SEO right there.
And sometimes, when I am talking about SEO, I'm linking to my SEO article, I'll say, Hey, you need to check out these SEO tips. And I'll link the word SEO tips to that article.
The fifth mistake. Building content for algorithms and not your audience.
It's not about your word count. It's not about stuffing keywords in your article. It's about doing what's best for a user. And if you write content for them, in the long run, you'll do really well.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/W00hLr627K0
#SEO #NeilPatel #EntrepreneurshipShow More
Now Playing
The 6 Time Wasters of SEO - STOP Doing These Activities
The 6 Time Wasters of SEO - STOP Doing These Activities | If you've ...
The 6 Time Wasters of SEO - STOP Doing These Activities | If you've had a website for a while you know that SEO takes some time and I'm not ...talking 30 minutes a day, I'm talking dozens and dozens of hours per week for a really long period of time. I know it's not what you want to hear but hey, I've got some good news for you today and I'm going to save you some time. Today I'm going to write down the six time wasters of SEO. In other words, you need to stop doing these activities.
RESOURCES & LINKS:
____________________________________________
How to Do SEO For A Tiny Site With No Backlinks [video]: https://youtu.be/Y772PSqmudo
SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google [video]: https://youtu.be/CkPZk9i4SSY
Ubersuggest - https://neilpatel.com/ubersuggest/
____________________________________________
Time waster number one. Checking your rankings daily or even multiple times a day.
Because let's face it, if you check your rankings multiple times in a day, it's not really going to do anything. If you log into Google Analytics multiple times a day it's not going to really do anything, you need to focus on execution and stop wasting your time continually looking at reports.
Here's an easy thing to do. Sign up for Ubersuggest. Ubersuggest has free rank tracking. Go to the dashboard, sign up, add your site, add your keywords, it will notify you once a week automatically over email, your average rankings for all the most important keywords that you're tracking if they're moving up or down or how much you’re improving and it will even tell you new site errors that it's finding from an SEO perspective.
That way you don't need to obsess about it on a daily basis and it will just do the hard work for you. Best of all, for free.
Time waster number two, being obsessive about keyword density.
When I write content I don't do any of this, I just write content for the user. I try to create the most appealing title that I want people to click through, read and get hooked. Just like an author would do when they're writing a book or just like a journalist would do when they're writing a news article.
It's not about keywords, it's about quality content.
But don't obsess about it where you have to put them in each and every single area. If it doesn't flow and sound right people aren't going to want to read your content, they're going to go back, right when they're searching on Google, hit the back button, that's going to send bad user metrics to Google and it's going to hurt your rankings.
The third mistake, building an excessive amount of backlinks to increase domain authority.
I know Moz has created the word, domain authority, in Ubersuggest we use the word, domain score, everyone has their own version of it. Google doesn't use domain authority, domain score, or any of these other metrics.
Sure directionally the higher the authority the better off you are, but that's not going to guarantee rankings. Because the quality sucks versus a small mom and pop writing an amazing article that everyone wants to read and share that's going to do way better.
Don't obsess about domain authority, focus on the end experience for the user.
The fourth issue, only focusing on highly competitive keywords.
Yes, you know going after these head terms can drive a lot of traffic but they don't drive sales compared to long tail phrases.
Go to the Keyword ideas report within Ubersuggest, look at the prepositions and comparison words as well as the suggests, that will give you keywords that are more likely to convert.
Yeah, they won't drive you as much traffic, but who cares? At least you're generating sales.
The fifth time waster, you're focusing more on desktop devices versus mobile devices.
Did you know that over 50% of the searches done on Google are now from mobile devices? It's a huge ranking factor. So much so that they have a mobile-first index and you can see this with the recent BERT update that Google's putting a ton of focus on content and web design, especially for mobile devices.
The sixth issue, trying to meet unreasonable SEO expectations.
You don't control when Google really wants to shift rankings, that's not up to you, it's up to them. So by you spending double or triple the time, it's not always going to help you get higher rankings, that's why I don't obsess about Google.
But you know what you should obsess about and I got this from Jeff Bezos from watching an interview of him online, he obsesses about his customer.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
How to Do SEO For A Tiny Site With No Backlinks [video]: https://youtu.be/Y772PSqmudo
SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google [video]: https://youtu.be/CkPZk9i4SSY
Ubersuggest - https://neilpatel.com/ubersuggest/
____________________________________________
Time waster number one. Checking your rankings daily or even multiple times a day.
Because let's face it, if you check your rankings multiple times in a day, it's not really going to do anything. If you log into Google Analytics multiple times a day it's not going to really do anything, you need to focus on execution and stop wasting your time continually looking at reports.
Here's an easy thing to do. Sign up for Ubersuggest. Ubersuggest has free rank tracking. Go to the dashboard, sign up, add your site, add your keywords, it will notify you once a week automatically over email, your average rankings for all the most important keywords that you're tracking if they're moving up or down or how much you’re improving and it will even tell you new site errors that it's finding from an SEO perspective.
That way you don't need to obsess about it on a daily basis and it will just do the hard work for you. Best of all, for free.
Time waster number two, being obsessive about keyword density.
When I write content I don't do any of this, I just write content for the user. I try to create the most appealing title that I want people to click through, read and get hooked. Just like an author would do when they're writing a book or just like a journalist would do when they're writing a news article.
It's not about keywords, it's about quality content.
But don't obsess about it where you have to put them in each and every single area. If it doesn't flow and sound right people aren't going to want to read your content, they're going to go back, right when they're searching on Google, hit the back button, that's going to send bad user metrics to Google and it's going to hurt your rankings.
The third mistake, building an excessive amount of backlinks to increase domain authority.
I know Moz has created the word, domain authority, in Ubersuggest we use the word, domain score, everyone has their own version of it. Google doesn't use domain authority, domain score, or any of these other metrics.
Sure directionally the higher the authority the better off you are, but that's not going to guarantee rankings. Because the quality sucks versus a small mom and pop writing an amazing article that everyone wants to read and share that's going to do way better.
Don't obsess about domain authority, focus on the end experience for the user.
The fourth issue, only focusing on highly competitive keywords.
Yes, you know going after these head terms can drive a lot of traffic but they don't drive sales compared to long tail phrases.
Go to the Keyword ideas report within Ubersuggest, look at the prepositions and comparison words as well as the suggests, that will give you keywords that are more likely to convert.
Yeah, they won't drive you as much traffic, but who cares? At least you're generating sales.
The fifth time waster, you're focusing more on desktop devices versus mobile devices.
Did you know that over 50% of the searches done on Google are now from mobile devices? It's a huge ranking factor. So much so that they have a mobile-first index and you can see this with the recent BERT update that Google's putting a ton of focus on content and web design, especially for mobile devices.
The sixth issue, trying to meet unreasonable SEO expectations.
You don't control when Google really wants to shift rankings, that's not up to you, it's up to them. So by you spending double or triple the time, it's not always going to help you get higher rankings, that's why I don't obsess about Google.
But you know what you should obsess about and I got this from Jeff Bezos from watching an interview of him online, he obsesses about his customer.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
6 Reasons Why Your Site Will NEVER Rank (STOP Doing This) | Neil Patel's SEO Tips
According to Ahrefs, 91% of content gets zero traffic from Google. ...
According to Ahrefs, 91% of content gets zero traffic from Google. That means less than 1 out of every 10 web pages get any traffic at all. If your site ...is among the 9% that gets their traffic, that's awesome and good for you. But, if you're part of the 91% that doesn't, it's probably because of one of these six reasons I'm about to talk about in this video. Today I'm going to break down the six reasons why your site will never rank, and I want you to stop doing this.
RESOURCES & LINKS:
____________________________________________
90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% [New Research for 2020]: https://ahrefs.com/blog/search-traffic-study/
How To Get Featured Snippets: The Data Backed Guide [study]: https://www.authorityhacker.com/featured-snippets/
Google Lighthouse [tool]: https://developers.google.com/web/tools/lighthouse
____________________________________________
Reason number one, your web page doesn't have any backlinks. This has been revealed through several studies, but one study by Ahrefs shows the linear correlation between backlinks and search traffic.
Authority Hacker ran a similar study and they found that backlinks are still the most strongly correlated factor for SEO success. What this correlation means is the more backlinks you get, the better your chances of getting organic search traffic are. Though, you don't necessarily need to be proactive about doing outreach to get backlinks.
If you're writing amazing content or building amazing tools, or creating an amazing product or service, or even getting press, you'll naturally generate backlinks. And what you'll find is, as your site, in general, generates more backlinks, all your pages, including your blog content, will start getting more search traffic and ranking higher.
The second reason you're not getting any love from Google is you're not leveraging search snippets.
According to Authority Hacker, search snippets can be present in as much as 75% of the top spots in the search for high-volume keywords. That's huge. Among those, featured snippets account for 20% of all results. If you're not leveraging things like FAQ schema markup, you're missing out on a ton of traffic.
The third reason, the page isn't targeting a topic with enough search traffic potential.
Ahrefs found that even when you have over 200 referring domains to any given web page if you're not targeting keywords with enough search traffic potential you're still not going to get any traffic. You may get some, but it's going to be very little.
In other words, if no users are searching for a topic that you're talking about on that page, how are you going to get any search traffic? So, what I want you to do is do keyword research.
Use tools like Ubersuggest. Put in a keyword, it'll tell you if that keyword's easy to rank for, getting a lot of search traffic, and all the other related terms out there that also get a ton of volume that you should be targeting.
The fourth reason? You're not leveraging meta tags, H1 tags, and title tags to insert your target keywords. A study that I mentioned from Authority Hacker shows a strong correlation between keywords in the H1 and title tags and ranking.
Just think about it, this makes sense, right? When you're doing a search for a term and that term is in the listing, you're much more likely to click versus when you do a search for a term and that keyword or term isn't in any of the listings. Now, that title tag that you're putting on your website, that's what Google's pulling from.
So, when you're doing a search on Google and you see that title, that's your title tag in essence that they're pulling from.
The fifth reason? You don't have HTTPS enabled. It used to be where HTTPS was optional, but it's not anymore. If you want to rank now, you need to use HTTPS. It's pretty much a standard these days when it comes to SEO.
The sixth reason? You're getting a bad score on Google's Lighthouse audit. While this may not guarantee you good rankings, over 90% of the web pages on page one of Google have high average scores on Google's Lighthouse audit.
And, if you want an easy way of trying to figure out your score, you can go to Ubersuggest, put in your URL, and then click on the site audit report.
The site audit report also breaks down your page speed, and it pulls it from Google Lighthouse. So that way, in one place you can get your page speed information and figure out where you need to improve.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/1BlLJjOQdes
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% [New Research for 2020]: https://ahrefs.com/blog/search-traffic-study/
How To Get Featured Snippets: The Data Backed Guide [study]: https://www.authorityhacker.com/featured-snippets/
Google Lighthouse [tool]: https://developers.google.com/web/tools/lighthouse
____________________________________________
Reason number one, your web page doesn't have any backlinks. This has been revealed through several studies, but one study by Ahrefs shows the linear correlation between backlinks and search traffic.
Authority Hacker ran a similar study and they found that backlinks are still the most strongly correlated factor for SEO success. What this correlation means is the more backlinks you get, the better your chances of getting organic search traffic are. Though, you don't necessarily need to be proactive about doing outreach to get backlinks.
If you're writing amazing content or building amazing tools, or creating an amazing product or service, or even getting press, you'll naturally generate backlinks. And what you'll find is, as your site, in general, generates more backlinks, all your pages, including your blog content, will start getting more search traffic and ranking higher.
The second reason you're not getting any love from Google is you're not leveraging search snippets.
According to Authority Hacker, search snippets can be present in as much as 75% of the top spots in the search for high-volume keywords. That's huge. Among those, featured snippets account for 20% of all results. If you're not leveraging things like FAQ schema markup, you're missing out on a ton of traffic.
The third reason, the page isn't targeting a topic with enough search traffic potential.
Ahrefs found that even when you have over 200 referring domains to any given web page if you're not targeting keywords with enough search traffic potential you're still not going to get any traffic. You may get some, but it's going to be very little.
In other words, if no users are searching for a topic that you're talking about on that page, how are you going to get any search traffic? So, what I want you to do is do keyword research.
Use tools like Ubersuggest. Put in a keyword, it'll tell you if that keyword's easy to rank for, getting a lot of search traffic, and all the other related terms out there that also get a ton of volume that you should be targeting.
The fourth reason? You're not leveraging meta tags, H1 tags, and title tags to insert your target keywords. A study that I mentioned from Authority Hacker shows a strong correlation between keywords in the H1 and title tags and ranking.
Just think about it, this makes sense, right? When you're doing a search for a term and that term is in the listing, you're much more likely to click versus when you do a search for a term and that keyword or term isn't in any of the listings. Now, that title tag that you're putting on your website, that's what Google's pulling from.
So, when you're doing a search on Google and you see that title, that's your title tag in essence that they're pulling from.
The fifth reason? You don't have HTTPS enabled. It used to be where HTTPS was optional, but it's not anymore. If you want to rank now, you need to use HTTPS. It's pretty much a standard these days when it comes to SEO.
The sixth reason? You're getting a bad score on Google's Lighthouse audit. While this may not guarantee you good rankings, over 90% of the web pages on page one of Google have high average scores on Google's Lighthouse audit.
And, if you want an easy way of trying to figure out your score, you can go to Ubersuggest, put in your URL, and then click on the site audit report.
The site audit report also breaks down your page speed, and it pulls it from Google Lighthouse. So that way, in one place you can get your page speed information and figure out where you need to improve.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/1BlLJjOQdes
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How to Win on SEO Without Spending Money - The Penniless Marketer Full Strategy
How much does it cost to do SEO? The truth is you don't need any ...
How much does it cost to do SEO? The truth is you don't need any money. In order to get traffic through SEO, all you need is a bit of ...sweat equity, invest the time and effort in your business so you can start reaping rewards. Do you want to learn how? Today I'm going to break down how to Win on SEO Without Spending Money, The Penniless Marketer Full Strategy.
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
Facebook's Audience Insights - https://www.facebook.com/business/insights/tools/audience-insights
Canva - https://www.canva.com/
Cloudflare - https://www.cloudflare.com/
Smush - https://wordpress.org/plugins/wp-smushit/
____________________________________________
Step number one, develop a strategy.
So what do you do? Well, yeah, you can go after the competitive keywords and you can include them in your content, but as I mentioned, that shouldn't be your core focus because you're not going to for rank them anytime soon.
I also want you to look for keywords that have higher volume because if a keyword has a higher volume, that means you can also potentially get more sales.
And then I want you to look for a keyword that has an SEO difficulty score of under 40 because that means that keyword is going to be easier for you to rank for in the short run.
The second step you need to take is to understand the search intent behind your target keywords.
Generally speaking, when someone is searching for any given keyword, their search falls into one of the following categories.
Navigational. People use this to type the keyword when they're looking for specific websites they already know.
Transactional. People use transactional keywords when they want to buy something.
Informational. This one people are seeking information for any given topic.
Typically when you're going after and you're trying to get sales, you want to try to go after informational keywords or transactional keywords. Those two keywords can generate sales. Transactional will generate them faster. Informational ones won't be as quick.
The third step is to create a content calendar.
If I were you and I was starting out to push out content, I would start out with something simple like once a week and then go from there. Don't overwhelm yourself. You can always increase your quantity.
The fourth step before writing each content piece, do thorough research and curation.
How long is their content? How do you make yours more comprehensive? What subtopics are they including in their content? What keywords are constantly appearing? Any videos included in their content? What kind of images are they using to tell their story? What type of data sources are they using? You want to jot all of this down and then start creating your outline from all the rich media that you should include from all the topics that you should cover to all the keywords that you need to cover to all the sources that you're going to want to use for your research, all the data, stats, and academic papers that you also want to link out to.
For the fifth step, enrich your content with other media types.
I love including videos in my content, infographics, charts, data visualizations. If you don't have money to pay for a designer, that's okay.
The sixth step, work on speeding up your website.
Make sure you're using a CDN like Cloudflare. Heck, you can even do it for free. When you're on WordPress, you also want to use AMP pages. These AMP pages are great for mobile devices it allows your page to load up super fast. Are you compressing your images? I use a plugin called Smush which works out really well with WordPress to compress images.
The seventh step, use the free SEO tools out there to keep track of your progress and continually improve your website.
From Google Search Console telling you, hey, what should you do to get more traffic? It'll tell you all the errors that you need to fix. It even tells you webpage load time now and which pages are loading slowly on mobile and desktop so you know what to focus on next.
Step eight, be consistent.
Always stick to your editorial calendar. Publish content around your core strategy. Don't get caught up in the shiny object syndrome. The strategy is really simple. Just follow everything that I've broken down here and you can do well.
Just because something is simple, it doesn't mean it's going to be easy. You have to be disciplined at analyzing your work and doubling down on what's working, right? And I broke this all down so you can do it for free.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ZDs34NWtAW4
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
Facebook's Audience Insights - https://www.facebook.com/business/insights/tools/audience-insights
Canva - https://www.canva.com/
Cloudflare - https://www.cloudflare.com/
Smush - https://wordpress.org/plugins/wp-smushit/
____________________________________________
Step number one, develop a strategy.
So what do you do? Well, yeah, you can go after the competitive keywords and you can include them in your content, but as I mentioned, that shouldn't be your core focus because you're not going to for rank them anytime soon.
I also want you to look for keywords that have higher volume because if a keyword has a higher volume, that means you can also potentially get more sales.
And then I want you to look for a keyword that has an SEO difficulty score of under 40 because that means that keyword is going to be easier for you to rank for in the short run.
The second step you need to take is to understand the search intent behind your target keywords.
Generally speaking, when someone is searching for any given keyword, their search falls into one of the following categories.
Navigational. People use this to type the keyword when they're looking for specific websites they already know.
Transactional. People use transactional keywords when they want to buy something.
Informational. This one people are seeking information for any given topic.
Typically when you're going after and you're trying to get sales, you want to try to go after informational keywords or transactional keywords. Those two keywords can generate sales. Transactional will generate them faster. Informational ones won't be as quick.
The third step is to create a content calendar.
If I were you and I was starting out to push out content, I would start out with something simple like once a week and then go from there. Don't overwhelm yourself. You can always increase your quantity.
The fourth step before writing each content piece, do thorough research and curation.
How long is their content? How do you make yours more comprehensive? What subtopics are they including in their content? What keywords are constantly appearing? Any videos included in their content? What kind of images are they using to tell their story? What type of data sources are they using? You want to jot all of this down and then start creating your outline from all the rich media that you should include from all the topics that you should cover to all the keywords that you need to cover to all the sources that you're going to want to use for your research, all the data, stats, and academic papers that you also want to link out to.
For the fifth step, enrich your content with other media types.
I love including videos in my content, infographics, charts, data visualizations. If you don't have money to pay for a designer, that's okay.
The sixth step, work on speeding up your website.
Make sure you're using a CDN like Cloudflare. Heck, you can even do it for free. When you're on WordPress, you also want to use AMP pages. These AMP pages are great for mobile devices it allows your page to load up super fast. Are you compressing your images? I use a plugin called Smush which works out really well with WordPress to compress images.
The seventh step, use the free SEO tools out there to keep track of your progress and continually improve your website.
From Google Search Console telling you, hey, what should you do to get more traffic? It'll tell you all the errors that you need to fix. It even tells you webpage load time now and which pages are loading slowly on mobile and desktop so you know what to focus on next.
Step eight, be consistent.
Always stick to your editorial calendar. Publish content around your core strategy. Don't get caught up in the shiny object syndrome. The strategy is really simple. Just follow everything that I've broken down here and you can do well.
Just because something is simple, it doesn't mean it's going to be easy. You have to be disciplined at analyzing your work and doubling down on what's working, right? And I broke this all down so you can do it for free.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ZDs34NWtAW4
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
Can You STILL Do Digital Marketing for Free? (The REAL Cost of Digital Marketing)
Back when I got started, it was easy to make a killing with digital ...
Back when I got started, it was easy to make a killing with digital marketing. All you got to do is rank some random blog spot website or WordPress.com website. ...Throw on some affiliate links and boom, you're off to the races. But things have changed a lot in marketing. In order to get decent results, most business owners have to invest a lot of money in traffic and a lot of money in automation, or content creation, or even social media. The question is, how do you invest money, in order to get results with digital marketing. Today, I'm going to break down, can you still do digital marketing for free? The real cost of digital marketing.
RESOURCES & LINKS:
____________________________________________
Hello Bar - https://www.hellobar.com/
Ubersuggest - https://neilpatel.com/ubersuggest/
____________________________________________
The answer is in short, and I have a much longer version as well, which I'll go into. But the answer in short is, what doesn't cost you money, will cost you time. You can do digital marketing for free, as long as you're willing to make a consistent investment in time and effort, in order to get good results.
So let's say hypothetically, you're willing to put in the time. Well if you're willing to put in the time, let me break down how you can do it for free and get results!
The first tip I have for you is give away something that's invaluable, for free.
Unlimited guides, free courses, self-discovery journeys, quizzes assessment tools, proprietary industry reports, data stats, this all helps. Anything that's above and beyond. You'll notice that I didn't really say, "Hey just write a blog post." Well everyone's giving away a blog post for free. If you're not going above and beyond, doing something that's different, more unique than the competition, you' won't do that well.
The second tip for you is leverage third-party audiences.
Co-host webinars. Co-host live and social media sessions on YouTube, or Facebook, or Instagram. Do round-ups. You can hit up other people, do round ups, everyone wants to participate, because they're getting some love and some PR and you can link out to them. Then when you post that content, you can ask them to share it. That does really well.
The third tip I have for you, is content marketing.
What I want you to do is type in the keywords that you're trying to write content around and to Ubersuggest. It could be one or two-word phrases. It can be, you know, general theme-based keywords, like SEO or marketing. And in Ubersuggest, I want you to click on the content ideas report. This will show you all the other blog topics that were written on this subject, that were popularly based on social shares and backlinks.
Now the fourth tip I have for you, push out a ton of video content and when I mean video content, I'm not just talking about recording your video, like you're watching right here.
That could be on YouTube or Instagram or Facebook or LinkedIn. I'm also talking about doing live video, right? You can do simulcasting, so that way you can go on live on Instagram, Facebook, YouTube, and LinkedIn, all at once. Keep this in mind.
The fifth tip I have for you is podcasting.
You can just bust out your iPhone, start recording on it and then boom, start uploading it. I use LipSyn. That's what most people use for their podcast.
The sixth tip I have for you, Facebook groups.
You want to give away a ton of valuable tips, create content and video content, not just link out to your site, but content that just keeps people on these platforms and educates.
The seventh tip I have for you is build an email list and leverage automation.
So you can use tools like Hello Bar, to build an email list. It's free. It allows you to collect emails through sliders, exit popups, super effective.
And if you're doing this, might as well leverage push notifications as well, because then through push notifications, through tools like subscribers, you can also do automation.
The eighth tip I have for you, is to use funnels, instead of going straight to selling. Look, everyone's just like, "Sell, sell, sell." You know, think about this. Let's say you're in a relationship, or if you're not, your parents were in a relationship. You know and they had you, hence you're here.
Someone comes to your website, you're like, "Marry me, marry me, give me your wallet. "Spend, spend, spend." That doesn't work as well as educating, getting to know people. So what I like doing is creating a ton of content. Like this video.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/2rQjjH--HiA
#DigitalMarketing #InboundMarketing #SEOShow More
RESOURCES & LINKS:
____________________________________________
Hello Bar - https://www.hellobar.com/
Ubersuggest - https://neilpatel.com/ubersuggest/
____________________________________________
The answer is in short, and I have a much longer version as well, which I'll go into. But the answer in short is, what doesn't cost you money, will cost you time. You can do digital marketing for free, as long as you're willing to make a consistent investment in time and effort, in order to get good results.
So let's say hypothetically, you're willing to put in the time. Well if you're willing to put in the time, let me break down how you can do it for free and get results!
The first tip I have for you is give away something that's invaluable, for free.
Unlimited guides, free courses, self-discovery journeys, quizzes assessment tools, proprietary industry reports, data stats, this all helps. Anything that's above and beyond. You'll notice that I didn't really say, "Hey just write a blog post." Well everyone's giving away a blog post for free. If you're not going above and beyond, doing something that's different, more unique than the competition, you' won't do that well.
The second tip for you is leverage third-party audiences.
Co-host webinars. Co-host live and social media sessions on YouTube, or Facebook, or Instagram. Do round-ups. You can hit up other people, do round ups, everyone wants to participate, because they're getting some love and some PR and you can link out to them. Then when you post that content, you can ask them to share it. That does really well.
The third tip I have for you, is content marketing.
What I want you to do is type in the keywords that you're trying to write content around and to Ubersuggest. It could be one or two-word phrases. It can be, you know, general theme-based keywords, like SEO or marketing. And in Ubersuggest, I want you to click on the content ideas report. This will show you all the other blog topics that were written on this subject, that were popularly based on social shares and backlinks.
Now the fourth tip I have for you, push out a ton of video content and when I mean video content, I'm not just talking about recording your video, like you're watching right here.
That could be on YouTube or Instagram or Facebook or LinkedIn. I'm also talking about doing live video, right? You can do simulcasting, so that way you can go on live on Instagram, Facebook, YouTube, and LinkedIn, all at once. Keep this in mind.
The fifth tip I have for you is podcasting.
You can just bust out your iPhone, start recording on it and then boom, start uploading it. I use LipSyn. That's what most people use for their podcast.
The sixth tip I have for you, Facebook groups.
You want to give away a ton of valuable tips, create content and video content, not just link out to your site, but content that just keeps people on these platforms and educates.
The seventh tip I have for you is build an email list and leverage automation.
So you can use tools like Hello Bar, to build an email list. It's free. It allows you to collect emails through sliders, exit popups, super effective.
And if you're doing this, might as well leverage push notifications as well, because then through push notifications, through tools like subscribers, you can also do automation.
The eighth tip I have for you, is to use funnels, instead of going straight to selling. Look, everyone's just like, "Sell, sell, sell." You know, think about this. Let's say you're in a relationship, or if you're not, your parents were in a relationship. You know and they had you, hence you're here.
Someone comes to your website, you're like, "Marry me, marry me, give me your wallet. "Spend, spend, spend." That doesn't work as well as educating, getting to know people. So what I like doing is creating a ton of content. Like this video.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/2rQjjH--HiA
#DigitalMarketing #InboundMarketing #SEOShow More
Now Playing
How To Build Thousands of Backlinks Without Even Asking For Them (5 Actionable Tactics)
A lot of people are reluctant to build backlinks. They get scared ...
A lot of people are reluctant to build backlinks. They get scared because you need to do outreach to hundreds, if not, thousands of website's owners before you get your ...first handful of backlinks. But truth be told, you don't have to do that. There are organic ways where you can attract backlinks without practically doing outreach. Today, I'm going to breakdown how to build thousands of backlinks without even asking for them.
RESOURCES & LINKS:
____________________________________________
HubSpot Academy - https://www.hubspot.com/
Ubersuggest - https://neilpatel.com/ubersuggest/
Udemy - https://www.udemy.com/
CodeCanyon - https://codecanyon.net/
Fiverr - https://www.fiverr.com/
Canva - https://www.canva.com/
____________________________________________
So the first tactic I have for you, offer free courses.
I'm not talking about vlogging, I'm talking about full-blown courses.
HubSpot Academy. This is a course from HubSpot. It's a free marketing course, offers certification as well, and they get over a thousand backlinks from 450 referring domain names.
According to UberSuggest, in the United States alone, they have over 37,000 visitors per month to that course. A lot of people love their course because they want to be certified by HubSpot, which is an important brand in the marketing space.
The second tactic I have for you, create free tools.
If you don't have the money to build a tool like Uber Suggest or Bankrate, don't worry about it, there's a site called CodeCanyon when you go to it, you can buy a tool for pretty much any industry out there for, literally, five, 10, 20, 30, $40.
That means you can do really well by just spending 10 bucks, and you can just create backlinks over time. It won't happen instantly, it won't happen overnight, but over time, you'll constantly see your tools getting more and more backlinks.
The third tactic I have for you, come up with stats and industry reports that are generated by you and your team.
Last year alone, I launched two reports including proprietary statistics that I gathered from my own audience. One of them, I got data from 183 companies who were all leveraging content marketing and produced 17 charts that show where content marketing is headed.
The fourth strategy, use ego bait.
Ego bait is basically something that involves stroking the ego of an influencer or website owner that you want a link from. There are a few ways that you can do this. The simplest way is the roundup post. Roundup post, example of this is you take all the influencers out there in your space, and you do an interview with them, ask them one simple question, they'll give you feedback, and when you get feedback, publish that in one comprehensive post, share it out there on the social web, email them all once it's published, and ask them to share it and link to it.
Another way is listicles. An example of this, the top 15 SEO experts you should follow in 2020. So when you do this, you're listing people, a lot of people will link out to this and be, like, I'm on this list, it's amazing.
Awards are another amazing way. You can create awards like the Top 100 Digital Marketing Blogs, the Top 100 Pet Blogs, whatever it is within your industry, create a badge, you can go on Fiverr, pay someone $5 to create a badge or use Canva to create your own badge, give it to people, a lot of them will embed it on their website and link back to you.
The fifth tip I have for you is employee infographics and data visualizations.
Look, infographics are huge. They aren't as used as they once were in the past, but they're still super effective. Data visualization is when you get data and present it in a more user-friendly way. So it's statistics, historical timelines, maps, geography distribution, and with infographics, you can take all this data and display it in an animated way that's interactive and in a storytelling way.
So, when you do this, people are like, oh cool, I can end up seeing an infographic on things like how car engines work or how fast a Cheetah runs, and it's done in a simple, visual way where people are like, oh, cool, this makes sense.
This generates literally thousands of links over time. I used to have a company called KISSmetrics, and the majority of the links that we generated were from infographics, and the blog got up to million visitors a month, but the reason the blog did well is all of the infographics, and we created over 40 of them, got thousands of links, and that caused all the blog content to rank higher as well.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/wzYZkO1T4_4
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
HubSpot Academy - https://www.hubspot.com/
Ubersuggest - https://neilpatel.com/ubersuggest/
Udemy - https://www.udemy.com/
CodeCanyon - https://codecanyon.net/
Fiverr - https://www.fiverr.com/
Canva - https://www.canva.com/
____________________________________________
So the first tactic I have for you, offer free courses.
I'm not talking about vlogging, I'm talking about full-blown courses.
HubSpot Academy. This is a course from HubSpot. It's a free marketing course, offers certification as well, and they get over a thousand backlinks from 450 referring domain names.
According to UberSuggest, in the United States alone, they have over 37,000 visitors per month to that course. A lot of people love their course because they want to be certified by HubSpot, which is an important brand in the marketing space.
The second tactic I have for you, create free tools.
If you don't have the money to build a tool like Uber Suggest or Bankrate, don't worry about it, there's a site called CodeCanyon when you go to it, you can buy a tool for pretty much any industry out there for, literally, five, 10, 20, 30, $40.
That means you can do really well by just spending 10 bucks, and you can just create backlinks over time. It won't happen instantly, it won't happen overnight, but over time, you'll constantly see your tools getting more and more backlinks.
The third tactic I have for you, come up with stats and industry reports that are generated by you and your team.
Last year alone, I launched two reports including proprietary statistics that I gathered from my own audience. One of them, I got data from 183 companies who were all leveraging content marketing and produced 17 charts that show where content marketing is headed.
The fourth strategy, use ego bait.
Ego bait is basically something that involves stroking the ego of an influencer or website owner that you want a link from. There are a few ways that you can do this. The simplest way is the roundup post. Roundup post, example of this is you take all the influencers out there in your space, and you do an interview with them, ask them one simple question, they'll give you feedback, and when you get feedback, publish that in one comprehensive post, share it out there on the social web, email them all once it's published, and ask them to share it and link to it.
Another way is listicles. An example of this, the top 15 SEO experts you should follow in 2020. So when you do this, you're listing people, a lot of people will link out to this and be, like, I'm on this list, it's amazing.
Awards are another amazing way. You can create awards like the Top 100 Digital Marketing Blogs, the Top 100 Pet Blogs, whatever it is within your industry, create a badge, you can go on Fiverr, pay someone $5 to create a badge or use Canva to create your own badge, give it to people, a lot of them will embed it on their website and link back to you.
The fifth tip I have for you is employee infographics and data visualizations.
Look, infographics are huge. They aren't as used as they once were in the past, but they're still super effective. Data visualization is when you get data and present it in a more user-friendly way. So it's statistics, historical timelines, maps, geography distribution, and with infographics, you can take all this data and display it in an animated way that's interactive and in a storytelling way.
So, when you do this, people are like, oh cool, I can end up seeing an infographic on things like how car engines work or how fast a Cheetah runs, and it's done in a simple, visual way where people are like, oh, cool, this makes sense.
This generates literally thousands of links over time. I used to have a company called KISSmetrics, and the majority of the links that we generated were from infographics, and the blog got up to million visitors a month, but the reason the blog did well is all of the infographics, and we created over 40 of them, got thousands of links, and that caused all the blog content to rank higher as well.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/wzYZkO1T4_4
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
4 USELESS Marketing Tools You’re Still Using (STOP Wasting Your Money)
While six to eight years ago some of the tools that I'm going to ...
While six to eight years ago some of the tools that I'm going to mention were really useful. Today, they're just going to waste your time. So, when you read ...about them on the blackout forums or SEOs talking about how they can skyrocket your rankings, you should avoid them at all costs cause they're going to risk your rankings. Today I want to teach you four useless marketing tools that you're still using and you should stop wasting your time and money on.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
STOP Paying for SEO Tools - The Only 4 Tools You Need to Rank #1 in Google [video]: https://youtu.be/5h4Wyi3jZzs
7 Marketing Tools That’ll Instantly Boost Your Traffic [video]: https://youtu.be/VXk5kVrxab0
____________________________________________
The first tool is automated link building tools.
When you're using an automated link building tool you're likely going to build irrelevant backlinks from pages that aren't really related to your content. This can hurt your rankings. The biggest problem is you'll leave footprints behind you. Google will be able to identify these patterns with your backlinks and they'll know that you're artificially inflating them and this is going to either keep your rankings flat or it can actually hurt them at the same time.
Why waste time on something that's not going to help you rank any better. Instead, you need to create value.
Put the user first, whether it's content, whether it's tools like Ubersuggest. You know, if you look at Ubersuggest I've generated over 10,000 backlinks. How'd I done this? Purely by giving away something for free. That's helped tremendously for me over the years. And you don't have to create a tool like that or go as far as I have. You can use sites like CodeCanyon, buy tools that have already existed, buy them for 10, 20 dollars, pop them on your site and generate natural backlinks as well from that.
The next tool you need to stop using, it's any text or content spinners.
And if that's the case and your user metrics are terrible, your rankings are going to plummet. Not just for that page, but your whole site. If you have a lot of pages that are just spun up, that is not great user experience, it can affect your whole site, not just those pages.
So, what you need to realize is creating content doesn't guarantee your rankings. Creating amazing content that people love is going to give you a much better chance of ranking fairly well.
So, instead of using these tools, what I want you to do is do research, people love research, they're more likely to link to articles that have research, look for reputable sources and tie in that data into your article and site your sources and make sure that you're writing high quality, original content.
The next tool that you're wasting your time on is LinkedIn lead generation bots.
The best thing to do on Earth would be to use an automated tool, right? Wrong.
On top of this, LinkedIn has sited that they're going to battle up and fight people who are creating these chrome extensions automated tools and put them down for good.
So, instead what you want to do it create valuable content on LinkedIn that people want to read, especially if it's video-based, cause LinkedIn loves videos. You can also go live on LinkedIn, which does tremendously well as well. And by doing those things you're going to get more followers from there as well, you can sell your content and services.
Last but not least, comment bot.
Much like automated content creation tools, a lot of people have been using bots to automate commenting on other sites for years. This is what plugins like Akismet by Wordpress are so popular. No one wants all these spammy blog comments. I literally get thousands and thousands of blog comments per day.
So, instead, if you want to leave comments, write up something that's thoughtful that helps people. Not just the person that wrote the article but other people reading it and then leave it.
When you leave relevant comments A, people are going to know about you and start following you. B, if they like what you have to say they may check out your business. And C, they may end up converting into a customer.
Anyone that tells you something that's too good to be true, chances are it is and it's just going to hurt you in the long run.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/6Q3H_RrV15Y
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
STOP Paying for SEO Tools - The Only 4 Tools You Need to Rank #1 in Google [video]: https://youtu.be/5h4Wyi3jZzs
7 Marketing Tools That’ll Instantly Boost Your Traffic [video]: https://youtu.be/VXk5kVrxab0
____________________________________________
The first tool is automated link building tools.
When you're using an automated link building tool you're likely going to build irrelevant backlinks from pages that aren't really related to your content. This can hurt your rankings. The biggest problem is you'll leave footprints behind you. Google will be able to identify these patterns with your backlinks and they'll know that you're artificially inflating them and this is going to either keep your rankings flat or it can actually hurt them at the same time.
Why waste time on something that's not going to help you rank any better. Instead, you need to create value.
Put the user first, whether it's content, whether it's tools like Ubersuggest. You know, if you look at Ubersuggest I've generated over 10,000 backlinks. How'd I done this? Purely by giving away something for free. That's helped tremendously for me over the years. And you don't have to create a tool like that or go as far as I have. You can use sites like CodeCanyon, buy tools that have already existed, buy them for 10, 20 dollars, pop them on your site and generate natural backlinks as well from that.
The next tool you need to stop using, it's any text or content spinners.
And if that's the case and your user metrics are terrible, your rankings are going to plummet. Not just for that page, but your whole site. If you have a lot of pages that are just spun up, that is not great user experience, it can affect your whole site, not just those pages.
So, what you need to realize is creating content doesn't guarantee your rankings. Creating amazing content that people love is going to give you a much better chance of ranking fairly well.
So, instead of using these tools, what I want you to do is do research, people love research, they're more likely to link to articles that have research, look for reputable sources and tie in that data into your article and site your sources and make sure that you're writing high quality, original content.
The next tool that you're wasting your time on is LinkedIn lead generation bots.
The best thing to do on Earth would be to use an automated tool, right? Wrong.
On top of this, LinkedIn has sited that they're going to battle up and fight people who are creating these chrome extensions automated tools and put them down for good.
So, instead what you want to do it create valuable content on LinkedIn that people want to read, especially if it's video-based, cause LinkedIn loves videos. You can also go live on LinkedIn, which does tremendously well as well. And by doing those things you're going to get more followers from there as well, you can sell your content and services.
Last but not least, comment bot.
Much like automated content creation tools, a lot of people have been using bots to automate commenting on other sites for years. This is what plugins like Akismet by Wordpress are so popular. No one wants all these spammy blog comments. I literally get thousands and thousands of blog comments per day.
So, instead, if you want to leave comments, write up something that's thoughtful that helps people. Not just the person that wrote the article but other people reading it and then leave it.
When you leave relevant comments A, people are going to know about you and start following you. B, if they like what you have to say they may check out your business. And C, they may end up converting into a customer.
Anyone that tells you something that's too good to be true, chances are it is and it's just going to hurt you in the long run.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/6Q3H_RrV15Y
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
The Definition of Digital Marketing by Neil Patel
When it comes to digital marketing there's a lot of confusion ...
When it comes to digital marketing there's a lot of confusion involved. What is digital marketing? What is it for? People make it a lot more complicated than it really ...is. But, it's really easy to understand which is why I wanted to make this detailed introduction video that will just break it down for you. Today I'm going to break down the definition of digital marketing by me in my own words.
RESOURCES & LINKS:
____________________________________________
Canva - https://www.canva.com/
Ubersuggest - https://neilpatel.com/ubersuggest/
____________________________________________
Essentially, digital marketing is a form of marketing that encompasses the use of digital tools or channels to communicate to your audience.
A good example of this is a channel that you may use to communicate to your audience is Facebook. When you post on Facebook, whether you have one follower or a million, you're communicating to your audience. If you use tools like mini chat to put a Facebook message out or text message out, that's another example of using a tool to communicate to your audience. These are examples of digital marketing.
Now, businesses can leverage digital channels, such as social media, search engines, emails and other sites to connect with their audience, right. So, it's not necessarily just the channels that you may be thinking of like Instagram or LinkedIn.
Search engines are a good example of a channel that's super popular and so is email. I know a lot of people are saying that email is dying, but they've been saying that for over 10 years and trust me, it is not dead. It's being used more and more and more because it's a cornerstone of corporate communication.
Now, there's many different aspects of digital marketing.
Well, when someone lands on your website, that's your brand, that's your presence. How are you communicating that message out when people land? That's all part of digital marketing.
Just like when you post an image on Facebook, sometimes that image is a photo, other times it's a graphic. You may be using tools like Canva which is free to create that image. Now, there's also traditional marketing.
So, I want to break down digital marketing versus traditional marketing so that way there's no confusion.
Traditional marketing is essentially the same idea as digital marketing except the idea of the online component or the digital component. For example, traditional marketing would be using tools like billboards, print ads, magazines, newspapers, direct mail, phone calls, like dialing and saying hey, would you buy X, Y and Z from me versus using WhatsApp, which would be more digital. Doing direct phone calls, that would be more traditional. In other words, traditional encompasses a form of physical marketing.
Digital would be using tools like social media channels, emails, search engine optimization, blogging. You pretty much get the picture. So, why does digital marketing matter?
Well, Google and Facebook generate more revenue than any other traditional media company out there because they control more eyeballs. That's why digital marketing matters. It's where the attention is.
Look around you. Odds are at least half the people that you're looking at right now have a phone and are on it, right. I'm not talking about the phones in the pocket, I'm talking about they're literally on their phones. They got the Apple AirPods in their ears or headphones, they're doing something with their phone. That's where people's attention and eyes are. If that's where their eyes and attention is that's where there's money to be made.
Now, how many of you actually look at billboards? Chances are, a bus comes by with a billboard or you see a billboard on the street, you probably ignore it. That's why Google and Facebook are much bigger than any traditional media company out there.
So, is digital marketing worth it for your business? Well, chances are it is. It's worth it for almost every business out there other than ones that are like government related, and the reason being is government type businesses are more contract basis where you don't really need digital marketing for that.
But, typically for almost every single business you can do well through digital marketing. Now, if you're not sure on where you can get started with digital marketing, you can use tools like Ubersuggest. You can type in any of your competitor URLs or if you don't know your competitors you can type in any keywords and Ubersuggest will show you all the people rank for it. That'll give you ideas for competitors.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ORYkfcBOXh4
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Canva - https://www.canva.com/
Ubersuggest - https://neilpatel.com/ubersuggest/
____________________________________________
Essentially, digital marketing is a form of marketing that encompasses the use of digital tools or channels to communicate to your audience.
A good example of this is a channel that you may use to communicate to your audience is Facebook. When you post on Facebook, whether you have one follower or a million, you're communicating to your audience. If you use tools like mini chat to put a Facebook message out or text message out, that's another example of using a tool to communicate to your audience. These are examples of digital marketing.
Now, businesses can leverage digital channels, such as social media, search engines, emails and other sites to connect with their audience, right. So, it's not necessarily just the channels that you may be thinking of like Instagram or LinkedIn.
Search engines are a good example of a channel that's super popular and so is email. I know a lot of people are saying that email is dying, but they've been saying that for over 10 years and trust me, it is not dead. It's being used more and more and more because it's a cornerstone of corporate communication.
Now, there's many different aspects of digital marketing.
Well, when someone lands on your website, that's your brand, that's your presence. How are you communicating that message out when people land? That's all part of digital marketing.
Just like when you post an image on Facebook, sometimes that image is a photo, other times it's a graphic. You may be using tools like Canva which is free to create that image. Now, there's also traditional marketing.
So, I want to break down digital marketing versus traditional marketing so that way there's no confusion.
Traditional marketing is essentially the same idea as digital marketing except the idea of the online component or the digital component. For example, traditional marketing would be using tools like billboards, print ads, magazines, newspapers, direct mail, phone calls, like dialing and saying hey, would you buy X, Y and Z from me versus using WhatsApp, which would be more digital. Doing direct phone calls, that would be more traditional. In other words, traditional encompasses a form of physical marketing.
Digital would be using tools like social media channels, emails, search engine optimization, blogging. You pretty much get the picture. So, why does digital marketing matter?
Well, Google and Facebook generate more revenue than any other traditional media company out there because they control more eyeballs. That's why digital marketing matters. It's where the attention is.
Look around you. Odds are at least half the people that you're looking at right now have a phone and are on it, right. I'm not talking about the phones in the pocket, I'm talking about they're literally on their phones. They got the Apple AirPods in their ears or headphones, they're doing something with their phone. That's where people's attention and eyes are. If that's where their eyes and attention is that's where there's money to be made.
Now, how many of you actually look at billboards? Chances are, a bus comes by with a billboard or you see a billboard on the street, you probably ignore it. That's why Google and Facebook are much bigger than any traditional media company out there.
So, is digital marketing worth it for your business? Well, chances are it is. It's worth it for almost every business out there other than ones that are like government related, and the reason being is government type businesses are more contract basis where you don't really need digital marketing for that.
But, typically for almost every single business you can do well through digital marketing. Now, if you're not sure on where you can get started with digital marketing, you can use tools like Ubersuggest. You can type in any of your competitor URLs or if you don't know your competitors you can type in any keywords and Ubersuggest will show you all the people rank for it. That'll give you ideas for competitors.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ORYkfcBOXh4
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
The Definitive Guide to Ubersuggest for SEO and Content Marketing
A lot of people tell me hey, Neil, I can see Ubersuggest has some tons ...
A lot of people tell me hey, Neil, I can see Ubersuggest has some tons of really cool data, and interesting features to grow my website and traffic, but how ...do I use it? How do I get the most out of it so I can get more traffic, create more content, and rank higher on Google? Today I'm going to give you The Definitive Guide to Ubersuggest for SEO and Content Marketing.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
The first feature within Ubersuggest that I want to go over is the Keyword Overview section.
So the Keyword Overview section gives you data on any keyword that you're looking for information on. The reason I love this is you can put in a keyword, it'll tell you the volume, the CPC, SEO difficulty, the paid difficulty, it even shows you how many links you need to roughly rank in the top 10.
What's unique about Ubersuggest is it shows you how many people are searching for the keyword on a mobile device versus desktop device. It even tells you how many people click on the SEO results versus paid results, versus not clicking at all. It even tells you the age demographic information on what's the age range of the people that are searching for this query.
Now, if you dive into the Keyword Ideas Report, this will give you a laundry list of suggestions related to all the terms that you're researching.
It tells you how difficult those keywords are to rank for, who's ranking for them on the right side, how many links they have, how many social shares they have, it tells you everything you know to see if you could rank for that keyword, or it's going to be hard or easy.
Now, the next report that I love, and this one's not used enough by people, but I would recommend you start spending more time here. If you start typing in specific keywords, the Content Ideas Report will tell you all the popular blog posts that are popular based on that topic.
And it doesn't just break it down on social shares. It breaks down by social shares, backlinks, and estimated traffic. And when you go down and click on the backlinks or the estimated traffic, it shows you all the keywords that that blog post ranks for, the position, the term, and even from the backlinks, when you click down on to View All, it'll show you every single site and the anchor tags that's linking to that article.
But the Content Ideas Report will show you what's popular, and just outdo them, create something that's 10 times better.
Now, the next section of Ubersuggest is Traffic Analyzer.
You can put in any domain name like neilpatel.com, and it'll show you the traffic that that site's getting from Google over time. Now, what's interesting about this report is, not only does it show you the traffic over time, it shows you how many keywords that site ranks for over time as well.
Now, if you scroll down, you can click to Top Pages. Top Pages will show you any of the top pages on any given domain name. You can click to see the keywords that someone ranks for each of those pages, right? because it gives you estimated visits, and when you click to View All, you'll see all the keywords.
Same goes for the backlinks, you can see all the backlinks, and the keywords that any given page ranks for, and you can keep going to next page to next page, and see all the pages on any given domain name.
There's also the Keywords Report in the Traffic Analyzer. If you put in a domain name, it'll show you all the keywords that a URL ranks for.
Now, the next area of Ubersuggest is the Site Audit Report. You can put in a URL, and it'll tell you all the SEO issues of the site. It breaks down, in the recommendations area, based on errors and recommendations, what you should focus on. It puts the stuff at the top that will have the highest impact and is the easiest to implement.
Now, the last section of Ubersuggest is the Backlink Report.
Put in the domain name, it'll show you the backlink growth over time. Heck, it'll even tell you each of the links for that page, or that whole domain.
It even tracks your rankings on a daily basis and tells you are your rankings going up or down, and it sends you a report. It even crawls your website for SEO errors on a weekly basis and tells you what you need to fix.
00:00 - Introduction
00:41 - keyword Overview Section
01:24 - Keyword Ideas Report
02:05 - Content Ideas
03:00 - Traffic Analyzer
04:04 - Keywords Sorted By Popularity
04:12 - Site Audit Report
04:45 - Backlink Report
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/_ve9cmRaem0
#SEO #ContentMarketing #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
The first feature within Ubersuggest that I want to go over is the Keyword Overview section.
So the Keyword Overview section gives you data on any keyword that you're looking for information on. The reason I love this is you can put in a keyword, it'll tell you the volume, the CPC, SEO difficulty, the paid difficulty, it even shows you how many links you need to roughly rank in the top 10.
What's unique about Ubersuggest is it shows you how many people are searching for the keyword on a mobile device versus desktop device. It even tells you how many people click on the SEO results versus paid results, versus not clicking at all. It even tells you the age demographic information on what's the age range of the people that are searching for this query.
Now, if you dive into the Keyword Ideas Report, this will give you a laundry list of suggestions related to all the terms that you're researching.
It tells you how difficult those keywords are to rank for, who's ranking for them on the right side, how many links they have, how many social shares they have, it tells you everything you know to see if you could rank for that keyword, or it's going to be hard or easy.
Now, the next report that I love, and this one's not used enough by people, but I would recommend you start spending more time here. If you start typing in specific keywords, the Content Ideas Report will tell you all the popular blog posts that are popular based on that topic.
And it doesn't just break it down on social shares. It breaks down by social shares, backlinks, and estimated traffic. And when you go down and click on the backlinks or the estimated traffic, it shows you all the keywords that that blog post ranks for, the position, the term, and even from the backlinks, when you click down on to View All, it'll show you every single site and the anchor tags that's linking to that article.
But the Content Ideas Report will show you what's popular, and just outdo them, create something that's 10 times better.
Now, the next section of Ubersuggest is Traffic Analyzer.
You can put in any domain name like neilpatel.com, and it'll show you the traffic that that site's getting from Google over time. Now, what's interesting about this report is, not only does it show you the traffic over time, it shows you how many keywords that site ranks for over time as well.
Now, if you scroll down, you can click to Top Pages. Top Pages will show you any of the top pages on any given domain name. You can click to see the keywords that someone ranks for each of those pages, right? because it gives you estimated visits, and when you click to View All, you'll see all the keywords.
Same goes for the backlinks, you can see all the backlinks, and the keywords that any given page ranks for, and you can keep going to next page to next page, and see all the pages on any given domain name.
There's also the Keywords Report in the Traffic Analyzer. If you put in a domain name, it'll show you all the keywords that a URL ranks for.
Now, the next area of Ubersuggest is the Site Audit Report. You can put in a URL, and it'll tell you all the SEO issues of the site. It breaks down, in the recommendations area, based on errors and recommendations, what you should focus on. It puts the stuff at the top that will have the highest impact and is the easiest to implement.
Now, the last section of Ubersuggest is the Backlink Report.
Put in the domain name, it'll show you the backlink growth over time. Heck, it'll even tell you each of the links for that page, or that whole domain.
It even tracks your rankings on a daily basis and tells you are your rankings going up or down, and it sends you a report. It even crawls your website for SEO errors on a weekly basis and tells you what you need to fix.
00:00 - Introduction
00:41 - keyword Overview Section
01:24 - Keyword Ideas Report
02:05 - Content Ideas
03:00 - Traffic Analyzer
04:04 - Keywords Sorted By Popularity
04:12 - Site Audit Report
04:45 - Backlink Report
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/_ve9cmRaem0
#SEO #ContentMarketing #DigitalMarketingShow More
Now Playing
The #1 Biggest SEO Mistake Nearly Everyone Makes | Avoid This At All Costs
Nearly everyone who's trying to compete in SEO makes this mistake. ...
Nearly everyone who's trying to compete in SEO makes this mistake. They fail miserably because what they're doing is nearly impossible to achieve. And yet, most people think that it's ...the right approach. Today, I'm going to teach you the number one biggest SEO mistake nearly everyone makes and you should avoid at all costs.
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google [video]: https://youtu.be/CkPZk9i4SSY
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead [video]: https://youtu.be/yX20m5mprCE
____________________________________________
We're in a time where SEO and digital marketing has become more saturated and more competitive than ever. With over a billion websites on the web, SEO is no longer an easy or open playing field.
A lot of times, I see many of these new websites making the same mistake that'll ultimately give them little to no SEO result and just waste their time. What is it? It's targeting keywords that are too competitive.
These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list, but using keyword research to find out what topics they should write about or what phrases they should be using while writing is super important, especially figuring out which ones aren't competitive.
Nowadays, doing keyword research effectively is a top priority for any website or SEO. If you look up a competitive term, such as car insurance, you'll likely see some big brands pop up. If you're a new website, it's going to be almost nearly impossible to compete with those brands. What's the answer? Target long-tail keywords.
You're missing out on a lot of search traffic if you're not creating blog posts around longer search terms.
For example, let's say you have a dog food business and you're trying to break into the dog food online space. Most likely, you want to go after keywords like dogs, dog food, pet food, because that would get a lot of search traffic.
The monthly search volume for dog food is roughly 135,000 searches per month. But the pay difficulty is 100 and the SEO difficulty is 77. That's incredibly high. Coming in as a new company, there's very little to no chance that you're going to rank well unless you have an established brand and high domain authority, which most new companies don't.
Instead, you want to focus on long-tail keywords, like dog food for allergies or dog food for senior dogs. These keywords have a lower monthly search volume, but higher quality search traffic because they're more specific and they're going to convert because they're more specific.
For example, dog food for allergies has a monthly search volume of 9,900 and a SEO difficulty of 38. That means it's going to be easier to rank for. If you're trying to figure out how you can rank for these terms or where to find them, check out Ubersuggest. Type in a head term that you're thinking about going after, you don't need to know the long-tail variations, just look at the head terms, type them in, and then go to the keyword ideas report.
It'll give you all the other longer tail variations and it even breaks down the SEO difficulty. Look for terms that have an SEO difficulty score of 40 or under. Those'll be easier for you to rank for.
You also want to look for ones that have volume at least in the few thousands per month because the volume doesn't always mean clicks. And, when you do all of this, it'll help give you more ideas and more ideas for you to produce content.
There's also a questions tab on Ubersuggest, prepositions, comparisons. These are also more places where you can find more keyword ideas, more content ideas. That will drive keywords that convert into revenue.
On Ubersuggest, there's a content ideas report. When you go very specific, it'll show you all the content that's already been created around the web-based on social shares, backlinks, and search traffic. It even tells you, when you look at the estimated visits, all the keywords that the article ranks for.
When you're trying to figure out what keywords you should go after, also look at all the content pieces that have some of those similar keywords because this will give you ideas of what you can create that can help you not only generate traffic from all three, right? You don't want to just generate traffic from Google.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/X6B0TOGsbRw
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google [video]: https://youtu.be/CkPZk9i4SSY
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead [video]: https://youtu.be/yX20m5mprCE
____________________________________________
We're in a time where SEO and digital marketing has become more saturated and more competitive than ever. With over a billion websites on the web, SEO is no longer an easy or open playing field.
A lot of times, I see many of these new websites making the same mistake that'll ultimately give them little to no SEO result and just waste their time. What is it? It's targeting keywords that are too competitive.
These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list, but using keyword research to find out what topics they should write about or what phrases they should be using while writing is super important, especially figuring out which ones aren't competitive.
Nowadays, doing keyword research effectively is a top priority for any website or SEO. If you look up a competitive term, such as car insurance, you'll likely see some big brands pop up. If you're a new website, it's going to be almost nearly impossible to compete with those brands. What's the answer? Target long-tail keywords.
You're missing out on a lot of search traffic if you're not creating blog posts around longer search terms.
For example, let's say you have a dog food business and you're trying to break into the dog food online space. Most likely, you want to go after keywords like dogs, dog food, pet food, because that would get a lot of search traffic.
The monthly search volume for dog food is roughly 135,000 searches per month. But the pay difficulty is 100 and the SEO difficulty is 77. That's incredibly high. Coming in as a new company, there's very little to no chance that you're going to rank well unless you have an established brand and high domain authority, which most new companies don't.
Instead, you want to focus on long-tail keywords, like dog food for allergies or dog food for senior dogs. These keywords have a lower monthly search volume, but higher quality search traffic because they're more specific and they're going to convert because they're more specific.
For example, dog food for allergies has a monthly search volume of 9,900 and a SEO difficulty of 38. That means it's going to be easier to rank for. If you're trying to figure out how you can rank for these terms or where to find them, check out Ubersuggest. Type in a head term that you're thinking about going after, you don't need to know the long-tail variations, just look at the head terms, type them in, and then go to the keyword ideas report.
It'll give you all the other longer tail variations and it even breaks down the SEO difficulty. Look for terms that have an SEO difficulty score of 40 or under. Those'll be easier for you to rank for.
You also want to look for ones that have volume at least in the few thousands per month because the volume doesn't always mean clicks. And, when you do all of this, it'll help give you more ideas and more ideas for you to produce content.
There's also a questions tab on Ubersuggest, prepositions, comparisons. These are also more places where you can find more keyword ideas, more content ideas. That will drive keywords that convert into revenue.
On Ubersuggest, there's a content ideas report. When you go very specific, it'll show you all the content that's already been created around the web-based on social shares, backlinks, and search traffic. It even tells you, when you look at the estimated visits, all the keywords that the article ranks for.
When you're trying to figure out what keywords you should go after, also look at all the content pieces that have some of those similar keywords because this will give you ideas of what you can create that can help you not only generate traffic from all three, right? You don't want to just generate traffic from Google.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/X6B0TOGsbRw
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How to Design A Beautiful Homepage That Ranks on Google - The Non-Designer’s Guide
How do you make your homepage more SEO friendly? You know that hey, ...
How do you make your homepage more SEO friendly? You know that hey, for a lot of keywords, content pages tend to do better, but does that mean that your ...homepage can't rank for anything? Of course not. Today I'm going to teach you how to design a beautiful home page that ranks on Google.
RESOURCES & LINKS:
____________________________________________
How to Do SEO For A Tiny Site With No Backlinks [video]: https://youtu.be/Y772PSqmudo
The Perfect SEO Setup for Wordpress: 8 Plugins to Skyrocket Your Rankings and Traffic [video]: https://youtu.be/JiqNIUQNQ7I
____________________________________________
Look, home page SEO is very similar to optimizing your other pages, but just skipping over your home page is going to be a big mistake and you're going to miss out on a lot of opportunities. People go to your home page and learn more about your businesses all the time. First impressions are everything, and that relates to your home page as well. And here are some tactics that you can employ to create a beautiful home page that ranks on Google.
First off, state your company's value proposition and selling points right away.
Point out your unique selling points. What makes your company different from others? Wherever you can, you want to make sure that you point out your business’s strongest selling points, and you want to put this really early in your content.
Next, you want to use customer testimonials.
Trustworthiness is a huge aspect of conversions. As the internet continues to take over, brand trust is getting more and more important. Not to mention, brand trust leads to brand loyalty, AKA, returning customers. Showcasing your customer testimonials is a great way to build trust with new visitors.
Next, you want to make your homepage mobile-friendly.
Make sure you're using mobile-friendly themes and your website is responsive. Whether it's a small mobile device, or a bigger mobile device, or a tablet device, that way you're compatible. If you're wondering if your website is mobile optimized, well Google has free mobile testing tools out there for you.
Next, make your navigation simple.
Navigation is key when it comes to user experience. You don't want to have a site structure that makes people confused. Chances are if people are going to their site, and they can't find what they're looking for within a few clicks, they're going to bounce, Google is going to notice, and in the long run, it's going to hurt your rankings.
One of the biggest reasons that people bounce is because bad site navigation, and what I mean by that is either too many options or they can't find what they're looking for within three clicks. In general, less is more.
Next, I want you to optimize your home page title and metadata.
And if you're wondering how to craft something that's very appealing, roughly six-word headlines tend to do well, people love how-tos, they love lists, they love anything that tells them what they're going to get.
And if you need help with crafting your meta tags, whether it's your title tag or meta description with the right keywords, check out UberSuggest. Put in the keywords within your industry, then I want you to go to the keyword ideas report, and it'll tell you all keywords that you can consider targeting and look for the ones with the SEO difficulty score of less than 40, those are the ones that are the easiest and quickest to rank for.
If you also want help optimizing your title tags and you want to run experiments, you can also use tools like ClickFlow which allow you to AB test your title tags to maximize your clicks for your homepage. Then, I want you to pull in recent blog posts on your home page.
Now, here's an interesting step for you, especially if you're e-commerce and you're just selling products, you may be like hey, I want my homepage just selling products, I don't want to showcase any content.
Last but not least, you want to close with a call to action.
Look, by people going to your home page, you don't want them just going wherever they want and have no end in sight. The end should be buying a product or service from you, going into Lead Magnet, collecting their name and information, whatever conversion is for you.
00:00 - Introduction
00:51 Tip 1 - State of your company's value proposition
01:32 Tip 2 - Use Costumers testimonials
02:21 Tip 3 - Make your home page mobile friendly
02:55 Tip 4 - Make your navigation simple
04:04 Tip 5 - Optimize your homepage title and metadata
05:27 Tip 6 - Put in recent blogposts on your homepage
06:44 Tip 7 - Close with and amazing CALL TO ACTION
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/D7GLEoN8yvA
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
How to Do SEO For A Tiny Site With No Backlinks [video]: https://youtu.be/Y772PSqmudo
The Perfect SEO Setup for Wordpress: 8 Plugins to Skyrocket Your Rankings and Traffic [video]: https://youtu.be/JiqNIUQNQ7I
____________________________________________
Look, home page SEO is very similar to optimizing your other pages, but just skipping over your home page is going to be a big mistake and you're going to miss out on a lot of opportunities. People go to your home page and learn more about your businesses all the time. First impressions are everything, and that relates to your home page as well. And here are some tactics that you can employ to create a beautiful home page that ranks on Google.
First off, state your company's value proposition and selling points right away.
Point out your unique selling points. What makes your company different from others? Wherever you can, you want to make sure that you point out your business’s strongest selling points, and you want to put this really early in your content.
Next, you want to use customer testimonials.
Trustworthiness is a huge aspect of conversions. As the internet continues to take over, brand trust is getting more and more important. Not to mention, brand trust leads to brand loyalty, AKA, returning customers. Showcasing your customer testimonials is a great way to build trust with new visitors.
Next, you want to make your homepage mobile-friendly.
Make sure you're using mobile-friendly themes and your website is responsive. Whether it's a small mobile device, or a bigger mobile device, or a tablet device, that way you're compatible. If you're wondering if your website is mobile optimized, well Google has free mobile testing tools out there for you.
Next, make your navigation simple.
Navigation is key when it comes to user experience. You don't want to have a site structure that makes people confused. Chances are if people are going to their site, and they can't find what they're looking for within a few clicks, they're going to bounce, Google is going to notice, and in the long run, it's going to hurt your rankings.
One of the biggest reasons that people bounce is because bad site navigation, and what I mean by that is either too many options or they can't find what they're looking for within three clicks. In general, less is more.
Next, I want you to optimize your home page title and metadata.
And if you're wondering how to craft something that's very appealing, roughly six-word headlines tend to do well, people love how-tos, they love lists, they love anything that tells them what they're going to get.
And if you need help with crafting your meta tags, whether it's your title tag or meta description with the right keywords, check out UberSuggest. Put in the keywords within your industry, then I want you to go to the keyword ideas report, and it'll tell you all keywords that you can consider targeting and look for the ones with the SEO difficulty score of less than 40, those are the ones that are the easiest and quickest to rank for.
If you also want help optimizing your title tags and you want to run experiments, you can also use tools like ClickFlow which allow you to AB test your title tags to maximize your clicks for your homepage. Then, I want you to pull in recent blog posts on your home page.
Now, here's an interesting step for you, especially if you're e-commerce and you're just selling products, you may be like hey, I want my homepage just selling products, I don't want to showcase any content.
Last but not least, you want to close with a call to action.
Look, by people going to your home page, you don't want them just going wherever they want and have no end in sight. The end should be buying a product or service from you, going into Lead Magnet, collecting their name and information, whatever conversion is for you.
00:00 - Introduction
00:51 Tip 1 - State of your company's value proposition
01:32 Tip 2 - Use Costumers testimonials
02:21 Tip 3 - Make your home page mobile friendly
02:55 Tip 4 - Make your navigation simple
04:04 Tip 5 - Optimize your homepage title and metadata
05:27 Tip 6 - Put in recent blogposts on your homepage
06:44 Tip 7 - Close with and amazing CALL TO ACTION
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/D7GLEoN8yvA
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How I Rank #1 For Very Competitive Keywords on YouTube
Since 2017, I've grown my YouTube channel from zero to over 490,000 ...
Since 2017, I've grown my YouTube channel from zero to over 490,000 subscribers. YouTube is the second most popular search engine on Earth. I'm ranked for keywords on YouTube that ...are some of the most competitive, like SEO and content marketing. Today, I'm going to break down how to rank number one for very competitive keywords on YouTube.
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
Subscribers.com - https://subscribers.com/
Copyblogger - https://copyblogger.com/
____________________________________________
The first thing you need to do is become an authority in a specific area.
Channels that are very specific versus talking about everything, tend to do better when it comes to ranking. Google wants to rank authoritative channels that are really, you know, the key, the end-all, be-all authority on that subject versus just random people.
Why? Because it provides more value and that keeps people more on YouTube longer.
So no matter what, you need to have one focus area for your channel. I kid you not, that really helps you rank better.
The second tip, pay attention to feedback.
If people love certain topics, then do more of them. If some people hate certain topics, then do less of them. Sure, you can't always keep creating the same video over and over and over again. But you can do variations of it, you can expand upon it.
And sure they may not just tell you this feedback in a comment, but you can also tell by the views, the likes, the dislikes. All this will give you feedback.
The third thing, understand search demand.
Much like SEO, having the right keywords, with the right search volume gives you the best chance of success in the long run.
The last thing you want to do is create content on things that just aren't searched. Sure you'll rank number one from something that gets no volume, but who really cares, because it's not driving any traffic.
The next thing, do your keyword research, but focus on the value of your content.
So look at the quality of your videos. You want to hook people on early on. You want to tell them why they should stick around. You want to keep them entertained. All these types of things will do well.
And if you're just boring and talking in monotone like this, no one's going to stick around. But when you have amazing content that people like, "Oh my god, this is so entertaining, "you have great animation, good transition," that'll keep people around longer.
The next tip, pay attention to your video format.
So here's my formula that I use with my videos.
First, I start with the hook.
This is the idea where I capture the attention of my audience by telling them what the video's about, why it's important and why it matters to viewers.
Then, I tell people to subscribe.
And I just don't say, "Hey, subscribe to my channel." I tell them, "You have to click the alert notification," because if they click the alert notification, more people will get notified of your videos.
Third, I lay my content out in a step-by-step format, bulleted explanations.
If you do that with your audience, they'll also keep coming back. And that's why I also try to keep things short, sweet and easy to understand, so whether you're a newbie or you're advanced, you can get value.
And finally, I give them some additional calls to action, talk to them about my ad agency, telling them to like the video, telling them to share it, telling them to leave a comment.
Now that you've got your format right, the next step I have for you, keep a eye out on what's working within your market.
See, your audience isn't only watching your content or your channel. There's other channels that are competing with you. Look at their channels. See what's working. See which one of their videos is doing the best. Analyze it. Copy their best concepts and strategies.
And the last tip I have for you, it's all about the first 24 hours.
With YouTube, the videos that tend to do really well in the first 24 hours tend to rank really quickly.
So the first 24 hours, I push it out to all my social channels, like Twitter, saying, "Go to YouTube, watch this video." I'll do email blasts, push notification blasts through Subscribers.com. All this helps my videos rank higher because it's so popular in the first 24 hours, YouTube sees it, it's much more likely to do well in the long run.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/oc1KaNa91uE
#SEO #NeilPatel #YouTubeShow More
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
Subscribers.com - https://subscribers.com/
Copyblogger - https://copyblogger.com/
____________________________________________
The first thing you need to do is become an authority in a specific area.
Channels that are very specific versus talking about everything, tend to do better when it comes to ranking. Google wants to rank authoritative channels that are really, you know, the key, the end-all, be-all authority on that subject versus just random people.
Why? Because it provides more value and that keeps people more on YouTube longer.
So no matter what, you need to have one focus area for your channel. I kid you not, that really helps you rank better.
The second tip, pay attention to feedback.
If people love certain topics, then do more of them. If some people hate certain topics, then do less of them. Sure, you can't always keep creating the same video over and over and over again. But you can do variations of it, you can expand upon it.
And sure they may not just tell you this feedback in a comment, but you can also tell by the views, the likes, the dislikes. All this will give you feedback.
The third thing, understand search demand.
Much like SEO, having the right keywords, with the right search volume gives you the best chance of success in the long run.
The last thing you want to do is create content on things that just aren't searched. Sure you'll rank number one from something that gets no volume, but who really cares, because it's not driving any traffic.
The next thing, do your keyword research, but focus on the value of your content.
So look at the quality of your videos. You want to hook people on early on. You want to tell them why they should stick around. You want to keep them entertained. All these types of things will do well.
And if you're just boring and talking in monotone like this, no one's going to stick around. But when you have amazing content that people like, "Oh my god, this is so entertaining, "you have great animation, good transition," that'll keep people around longer.
The next tip, pay attention to your video format.
So here's my formula that I use with my videos.
First, I start with the hook.
This is the idea where I capture the attention of my audience by telling them what the video's about, why it's important and why it matters to viewers.
Then, I tell people to subscribe.
And I just don't say, "Hey, subscribe to my channel." I tell them, "You have to click the alert notification," because if they click the alert notification, more people will get notified of your videos.
Third, I lay my content out in a step-by-step format, bulleted explanations.
If you do that with your audience, they'll also keep coming back. And that's why I also try to keep things short, sweet and easy to understand, so whether you're a newbie or you're advanced, you can get value.
And finally, I give them some additional calls to action, talk to them about my ad agency, telling them to like the video, telling them to share it, telling them to leave a comment.
Now that you've got your format right, the next step I have for you, keep a eye out on what's working within your market.
See, your audience isn't only watching your content or your channel. There's other channels that are competing with you. Look at their channels. See what's working. See which one of their videos is doing the best. Analyze it. Copy their best concepts and strategies.
And the last tip I have for you, it's all about the first 24 hours.
With YouTube, the videos that tend to do really well in the first 24 hours tend to rank really quickly.
So the first 24 hours, I push it out to all my social channels, like Twitter, saying, "Go to YouTube, watch this video." I'll do email blasts, push notification blasts through Subscribers.com. All this helps my videos rank higher because it's so popular in the first 24 hours, YouTube sees it, it's much more likely to do well in the long run.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/oc1KaNa91uE
#SEO #NeilPatel #YouTubeShow More
Now Playing
How to Generate Leads When You Have Little to No Traffic
When you have a website that generates dozens and thousands of ...
When you have a website that generates dozens and thousands of visitors a month, it's easy to generate leads. What happens if you have little to no traffic to your ...website? How do you generate leads? Today I want to teach you how to generate leads when you have little to no traffic.
RESOURCES & LINKS:
____________________________________________
ClickFlow: https://www.clickflow.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
So here are some strategies on how to gain more leads with little traffic.
First, create lead magnets and promote them.
I know that you're starting off in a business, you may not have a ton of money to use for promotion. However, it is important to create some brand awareness through promotion. It'll pay off in the long run if you're doing this strategically.
By investing in a lead magnet, by building solid content and awareness while also creating an email list, this will allow you to begin another successful form of marketing, which is email marketing.
And what ends up happening is by getting people on your email list, you can continually remarket to them, build that trust and generate sales. According to HubSpot, 99% of consumers check their email every day. And over 59% of marketers say email is their biggest source of ROI.
So there are a few types of lead magnets that you can create.
An eBook, quizzes or polls, infographic, webinars, demos, contests, free trials, special offers, literally the list is never-ending. If you think it provides value to a user, then great, you're doing well. Now you can promote these lead magnets in a few ways.
You can use Google AdWords to promote them, Facebook ads, LinkedIn ads. You can also just share them on your social profiles, and that'll also get you some love, and get you some leads if you don't have any money to spend.
Next, I want you to link your lead magnets and your content.
Creating content in your site is a must in today's digital marketing landscape. However, the goal of your content isn't just to get people to read your site. It's also to collect leads and generate sales. So why not link to your lead magnet within your content at the top, within your article, and at the end of your article?
Have calls to action in your blog posts.
Most people don't do this and this is a free way to gain leads as long as your content is very valuable and your following basic SEO guidelines. See the key is, that lead magnet needs to be related to that piece of content that you just wrote. If it's not, it won't do well.
Next, I want you to use strong verbs and write powerful headlines to attract attention.
If you want to create a lasting impression in your writing, you have to draw attention to verbs. Your headline should evoke curiosity, and persuade people to click.
If you can craft a great headline, you'll not only generate targeted leads, but there's a possibility that your search rankings will improve tremendously as well. Because remember, eight out of ten people read a headline, but only two out of ten will click through and read the rest.
So if your headline's appealing and more people click it, it sends user signals to Google that you should be ranking higher, especially if more people are clicking on your listing versus the listing that's ranking above you.
CityCliq tested four different versions of their webpage using different headlines, and they found that the one with the verb outperformed and generated a 90% increase in conversion rates. That's the power of verbs.
Even ClickFlow which is a tool that helps you A/B test headlines found that having verbs in your headlines also generates more clicks.
So you may be wondering how to find great titles. Well, an easy way to do this is type in whatever keyword or industry that you're going after within Ubersuggest. When you do this, within the content ideas report, you'll see a list of all the headlines that other people are releasing out there. It ranks them based on social shares, backlinks, and search traffic.
Social shares mean that people are taking their time and sharing that article on the social web. And of course, estimated visits or share traffic means that Google loves it as well.
00:00 - Introduction
00:46 Tip 1 - Creating Leading Magnets And Promote Them
02:00 Tip 2 - Link Your Magnets And Your Contents
02:48 Tip 3 - Strong Verbs And Appealing Headlines To Track Attention
03:58 Tip 4 - Figuring Out TITLES
04:40 Tip 5 - Site Audit / SEO Errors / Page Speed Load Time
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ax9k-lCGAGA
#LeadGen #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
ClickFlow: https://www.clickflow.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
So here are some strategies on how to gain more leads with little traffic.
First, create lead magnets and promote them.
I know that you're starting off in a business, you may not have a ton of money to use for promotion. However, it is important to create some brand awareness through promotion. It'll pay off in the long run if you're doing this strategically.
By investing in a lead magnet, by building solid content and awareness while also creating an email list, this will allow you to begin another successful form of marketing, which is email marketing.
And what ends up happening is by getting people on your email list, you can continually remarket to them, build that trust and generate sales. According to HubSpot, 99% of consumers check their email every day. And over 59% of marketers say email is their biggest source of ROI.
So there are a few types of lead magnets that you can create.
An eBook, quizzes or polls, infographic, webinars, demos, contests, free trials, special offers, literally the list is never-ending. If you think it provides value to a user, then great, you're doing well. Now you can promote these lead magnets in a few ways.
You can use Google AdWords to promote them, Facebook ads, LinkedIn ads. You can also just share them on your social profiles, and that'll also get you some love, and get you some leads if you don't have any money to spend.
Next, I want you to link your lead magnets and your content.
Creating content in your site is a must in today's digital marketing landscape. However, the goal of your content isn't just to get people to read your site. It's also to collect leads and generate sales. So why not link to your lead magnet within your content at the top, within your article, and at the end of your article?
Have calls to action in your blog posts.
Most people don't do this and this is a free way to gain leads as long as your content is very valuable and your following basic SEO guidelines. See the key is, that lead magnet needs to be related to that piece of content that you just wrote. If it's not, it won't do well.
Next, I want you to use strong verbs and write powerful headlines to attract attention.
If you want to create a lasting impression in your writing, you have to draw attention to verbs. Your headline should evoke curiosity, and persuade people to click.
If you can craft a great headline, you'll not only generate targeted leads, but there's a possibility that your search rankings will improve tremendously as well. Because remember, eight out of ten people read a headline, but only two out of ten will click through and read the rest.
So if your headline's appealing and more people click it, it sends user signals to Google that you should be ranking higher, especially if more people are clicking on your listing versus the listing that's ranking above you.
CityCliq tested four different versions of their webpage using different headlines, and they found that the one with the verb outperformed and generated a 90% increase in conversion rates. That's the power of verbs.
Even ClickFlow which is a tool that helps you A/B test headlines found that having verbs in your headlines also generates more clicks.
So you may be wondering how to find great titles. Well, an easy way to do this is type in whatever keyword or industry that you're going after within Ubersuggest. When you do this, within the content ideas report, you'll see a list of all the headlines that other people are releasing out there. It ranks them based on social shares, backlinks, and search traffic.
Social shares mean that people are taking their time and sharing that article on the social web. And of course, estimated visits or share traffic means that Google loves it as well.
00:00 - Introduction
00:46 Tip 1 - Creating Leading Magnets And Promote Them
02:00 Tip 2 - Link Your Magnets And Your Contents
02:48 Tip 3 - Strong Verbs And Appealing Headlines To Track Attention
03:58 Tip 4 - Figuring Out TITLES
04:40 Tip 5 - Site Audit / SEO Errors / Page Speed Load Time
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ax9k-lCGAGA
#LeadGen #NeilPatel #DigitalMarketingShow More
Now Playing
Why I Stopped Doing Link Building (And Should You Too?)
I completely stopped doing link building and it's been almost three ...
I completely stopped doing link building and it's been almost three years since I did that. Funny thing is my traffic has only grown during this time period and if ...you ask me, I think I'm never going to build links again. Do you want to learn why? Today I'm going to break down why I stopped doing link building, and why you should potentially, too.
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
CodeCanyon - https://codecanyon.net/
____________________________________________
The main reason why I stopped doing link building is that I no longer need to. My website gets Backlinks every day and I don't even have to lift a finger, literally I don't! It hasn't always been that way though, for approximately the first two or three years when I first started the website, I was hitting the pavement hard.
I would hit up every single person who linked out to competitor articles, beg them for links. So you're probably wondering, "Neil used to do this, what's changed? "Is it Google's algorithm?" Well it isn't Google's algorithm.
Here are the main reasons why I stopped link building.
The first reason is, I built a brand.
So with brand building you want to go out there and be on Facebook, Twitter, LinkedIn, YouTube, all the social channels. As well as SEO, Content marketing, E-mail marketing, Push Notifications, Chatbots, like the ManyChats, or MobileMonkeys, text messaging. By having all these channels it's going to get your brand out there, which then makes it easier for you to gain links in the long run. And when you're building up your brand whether it's a corporate or personal brand, the first few years you won't really see the results you're looking for, but if you keep pushing hard for two, three, four, five years, in the long run it will work out.
The second reason I don't build links is, I have valuable content that people want to link back to because it helps them grow their traffic, right? Now, your content doesn't have to help people grow their traffic, but it has to help them in whatever way.
If you provide a lot of value, and when you're providing value it's not just one or two content pieces, but you build up hundreds and hundreds of articles if not thousands over time, and then you do it in a way where it's Evergreen.
The third reason I stopped is, I built an invaluable free tool in my mind, Ubersuggest.
Ubersuggest gets more than 25000 backlinks from over 3400 referring dominions. That's a lot. In essence it's become a household name in the SEO community because I offer what people charge for, for free. You can either pay $1,200 a year, or $100 a month, or save the money.
What I want you to do is go to CodeCanyon. For $10 or $20 you can get a tool in almost any industry, pop it on your website, it's really easy, and over time you'll notice that the links will kick in.
The fourth reason, I've done studies and research that people want to reference.
Last year alone I launched two industry studies. One of them, I gathered 183 companies who are all leveraging content marketing, and I produced 17 charts to show people like you where content marketing is heading. And the other one, it was about social media, and its ability to generate traffic organically right? Without paying for social ads. I polled 483 companies who were all leveraging Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest, and I showed in that study, what's happening to social traffic over time. At least from an organic perspective. Those two studies alone have generated me 97000 backlinks, from 119 referring domains.
So now the real question is this, should you stop building links too? Well it depends what stage you are.
Now let me first break down if you should stop building backlinks. You should stop if, you have a lot of followers on social media that you can use to promote your content continually. Also you're already ranking for a decent amount of queuers. Your brand is well known and people look up to you in your space, or your company brand is well known and they look up to your company. You're already getting some press, public speaking opportunities, interviews on podcasts, TV interviews, radio interviews, and even mentions on blogs. Your content tends to get backlinks naturally, and you have tools or quizzes or other resources that people love to keep linking back to.
These big established companies don't need to build links and it's obvious, but in your niche you may be one of those brands as well.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/2rcVOpgpQoQ
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Ubersuggest - https://neilpatel.com/ubersuggest/
CodeCanyon - https://codecanyon.net/
____________________________________________
The main reason why I stopped doing link building is that I no longer need to. My website gets Backlinks every day and I don't even have to lift a finger, literally I don't! It hasn't always been that way though, for approximately the first two or three years when I first started the website, I was hitting the pavement hard.
I would hit up every single person who linked out to competitor articles, beg them for links. So you're probably wondering, "Neil used to do this, what's changed? "Is it Google's algorithm?" Well it isn't Google's algorithm.
Here are the main reasons why I stopped link building.
The first reason is, I built a brand.
So with brand building you want to go out there and be on Facebook, Twitter, LinkedIn, YouTube, all the social channels. As well as SEO, Content marketing, E-mail marketing, Push Notifications, Chatbots, like the ManyChats, or MobileMonkeys, text messaging. By having all these channels it's going to get your brand out there, which then makes it easier for you to gain links in the long run. And when you're building up your brand whether it's a corporate or personal brand, the first few years you won't really see the results you're looking for, but if you keep pushing hard for two, three, four, five years, in the long run it will work out.
The second reason I don't build links is, I have valuable content that people want to link back to because it helps them grow their traffic, right? Now, your content doesn't have to help people grow their traffic, but it has to help them in whatever way.
If you provide a lot of value, and when you're providing value it's not just one or two content pieces, but you build up hundreds and hundreds of articles if not thousands over time, and then you do it in a way where it's Evergreen.
The third reason I stopped is, I built an invaluable free tool in my mind, Ubersuggest.
Ubersuggest gets more than 25000 backlinks from over 3400 referring dominions. That's a lot. In essence it's become a household name in the SEO community because I offer what people charge for, for free. You can either pay $1,200 a year, or $100 a month, or save the money.
What I want you to do is go to CodeCanyon. For $10 or $20 you can get a tool in almost any industry, pop it on your website, it's really easy, and over time you'll notice that the links will kick in.
The fourth reason, I've done studies and research that people want to reference.
Last year alone I launched two industry studies. One of them, I gathered 183 companies who are all leveraging content marketing, and I produced 17 charts to show people like you where content marketing is heading. And the other one, it was about social media, and its ability to generate traffic organically right? Without paying for social ads. I polled 483 companies who were all leveraging Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest, and I showed in that study, what's happening to social traffic over time. At least from an organic perspective. Those two studies alone have generated me 97000 backlinks, from 119 referring domains.
So now the real question is this, should you stop building links too? Well it depends what stage you are.
Now let me first break down if you should stop building backlinks. You should stop if, you have a lot of followers on social media that you can use to promote your content continually. Also you're already ranking for a decent amount of queuers. Your brand is well known and people look up to you in your space, or your company brand is well known and they look up to your company. You're already getting some press, public speaking opportunities, interviews on podcasts, TV interviews, radio interviews, and even mentions on blogs. Your content tends to get backlinks naturally, and you have tools or quizzes or other resources that people love to keep linking back to.
These big established companies don't need to build links and it's obvious, but in your niche you may be one of those brands as well.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/2rcVOpgpQoQ
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
8 Things to Remove From Your Website Immediately If You Want to Rank on Google
There are things on your website that are sabotaging your Google ...
There are things on your website that are sabotaging your Google rankings and traffic. No matter how much effort you put into writing content, optimize your technical SEO, building backlinks, ...they're going to keep you down. Today I'm going to teach you eight things that you need to remove from your website immediately if you want to rank better on Google.
RESOURCES & LINKS:
____________________________________________
Hosting Tribunal’s blogging stats: https://hostingtribunal.com/blog/how-many-blogs/
WorldWideWebSize: https://www.worldwidewebsize.com/
____________________________________________
TRAFFIC GENERATION PLAYLIST
____________________________________________
How to Design A Beautiful Homepage That Ranks on Google [video]: https://youtu.be/D7GLEoN8yvA
How To Write Content That Ranks Page #1 on Google [video]: https://youtu.be/pSWCotmPC58
____________________________________________
The first is outdated content.
Google prefers fresh content. I want you to look at those pages that were doing well and go and update them. And by refreshing up, making them better, you're going to rank much better versus taking your old content and just leaving it there.
Google wants all the content on your site to be great and updated because it's not just one page ranking on its own, it's your whole site. Google is looking at your whole site as a whole, and when it's all buttoned up and perfect, you're going to do much better.
The second thing that's hurting you is pages with thin content.
So what I want you to do is go to all the pages that offer little to no value, look at them.
If you think they offer value, that's fine. But if you don't, I want you to either A, update them and make them more in-depth, or B, 301 redirect them to other better pages that are more in-depth and offer a much better user experience. Make sure you assess each and every single page through Google Analytics. Look at how much traffic it's getting before the change and after the change. Look at the bounce rate, look at the time on page. These will all give you indicators if that page is good or bad or needs updating.
The third thing that's hurting you, excessive or irrelevant ads.
Ads make users leave a website if it impacts user experience.
So it's not bad to have ads, even Google has ads, but you want to make sure that they blend in, they're nice, they're not too crazy in how they look, and they're not distracting the user. And if you look at what Google is doing with their ads, that's a perfect example of how ideal you want to blend ads throughout your own webpage.
The next thing that's hurting you is automatically generated content.
What you need to do is create content that provides the best experience out there and not just from the perspective that is not automated, but you need to look for all the other pages that are ranking for the term that you're going after and be like, hmm, is my content going to provide more value than theirs? And if you're unsure of how to evaluate that, go to Ubersuggest, type in the keyword that you're looking for to rank for and write about. On the right side you'll see all the pages that rank on the top, the backlinks they have, the social shares, and their domain score.
This will give you a good understanding of what users like as well as what Google likes, because just because a site ranks number one or a page ranks number one, it's not always what users prefer.
The next thing you need to stop doing is intrusive popups or interstitials.
Now that doesn't mean that you can't do popups, I use them, but typically you want to save the popups as an exit popup. So an exit popup is upon leaving, that's what people see versus upon entering. And what you can do is if you have lead magnets is you can promote it within your content, a top of article, a bottom of article.
The next thing that's hurting you, irrelevant internal links.
So you want to make sure that you're choosing internal links that are relevant to the content and the page that people are going to read. Don't just have tons of rich anchor text, don't just have a ton of random anchor text, do what's best for the user.
The next thing that's hurting you is duplicate content.
00:00 - Introduction
00:33 Tip 1 - Outdated Content
01:57 Tip 2 - Pages With Thin Content
03:03 Tip 3 - Excessive / Irrelevant Stuff
03:53 Tip 4 - Automatically Generated Content
05:12 Tip 5 - Intrusive pop ups and interstitials
06:05 Tip 6 - Irrelevant Internal Links
06: 35 Tip 7 - Duplicate Content
07:33 Tip 8 - Backlinks To Spanny Websites / Domains
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/5F2Y5vsOSiE
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Hosting Tribunal’s blogging stats: https://hostingtribunal.com/blog/how-many-blogs/
WorldWideWebSize: https://www.worldwidewebsize.com/
____________________________________________
TRAFFIC GENERATION PLAYLIST
____________________________________________
How to Design A Beautiful Homepage That Ranks on Google [video]: https://youtu.be/D7GLEoN8yvA
How To Write Content That Ranks Page #1 on Google [video]: https://youtu.be/pSWCotmPC58
____________________________________________
The first is outdated content.
Google prefers fresh content. I want you to look at those pages that were doing well and go and update them. And by refreshing up, making them better, you're going to rank much better versus taking your old content and just leaving it there.
Google wants all the content on your site to be great and updated because it's not just one page ranking on its own, it's your whole site. Google is looking at your whole site as a whole, and when it's all buttoned up and perfect, you're going to do much better.
The second thing that's hurting you is pages with thin content.
So what I want you to do is go to all the pages that offer little to no value, look at them.
If you think they offer value, that's fine. But if you don't, I want you to either A, update them and make them more in-depth, or B, 301 redirect them to other better pages that are more in-depth and offer a much better user experience. Make sure you assess each and every single page through Google Analytics. Look at how much traffic it's getting before the change and after the change. Look at the bounce rate, look at the time on page. These will all give you indicators if that page is good or bad or needs updating.
The third thing that's hurting you, excessive or irrelevant ads.
Ads make users leave a website if it impacts user experience.
So it's not bad to have ads, even Google has ads, but you want to make sure that they blend in, they're nice, they're not too crazy in how they look, and they're not distracting the user. And if you look at what Google is doing with their ads, that's a perfect example of how ideal you want to blend ads throughout your own webpage.
The next thing that's hurting you is automatically generated content.
What you need to do is create content that provides the best experience out there and not just from the perspective that is not automated, but you need to look for all the other pages that are ranking for the term that you're going after and be like, hmm, is my content going to provide more value than theirs? And if you're unsure of how to evaluate that, go to Ubersuggest, type in the keyword that you're looking for to rank for and write about. On the right side you'll see all the pages that rank on the top, the backlinks they have, the social shares, and their domain score.
This will give you a good understanding of what users like as well as what Google likes, because just because a site ranks number one or a page ranks number one, it's not always what users prefer.
The next thing you need to stop doing is intrusive popups or interstitials.
Now that doesn't mean that you can't do popups, I use them, but typically you want to save the popups as an exit popup. So an exit popup is upon leaving, that's what people see versus upon entering. And what you can do is if you have lead magnets is you can promote it within your content, a top of article, a bottom of article.
The next thing that's hurting you, irrelevant internal links.
So you want to make sure that you're choosing internal links that are relevant to the content and the page that people are going to read. Don't just have tons of rich anchor text, don't just have a ton of random anchor text, do what's best for the user.
The next thing that's hurting you is duplicate content.
00:00 - Introduction
00:33 Tip 1 - Outdated Content
01:57 Tip 2 - Pages With Thin Content
03:03 Tip 3 - Excessive / Irrelevant Stuff
03:53 Tip 4 - Automatically Generated Content
05:12 Tip 5 - Intrusive pop ups and interstitials
06:05 Tip 6 - Irrelevant Internal Links
06: 35 Tip 7 - Duplicate Content
07:33 Tip 8 - Backlinks To Spanny Websites / Domains
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/5F2Y5vsOSiE
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
4 Design Tweaks That Can Boost Your SEO Traffic
SEO isn't just about getting backlinks and working under technical ...
SEO isn't just about getting backlinks and working under technical SEO. For a long time, Google has been adjusting its algorithm to look at user experience to determine rankings as ...well. So guess what? Design is one of the key aspects of user experience. So if you're not doing a good job with your designs, your ranking will suffer. Today I'm going to teach you four design tweaks that can boost your SEO traffic.
TRAFFIC GENERATION PLAYLIST
____________________________________________
The Fastest Ways to Bring Traffic to a New Website [video]: https://youtu.be/LdnWx49LUJc
7 Marketing Tools That’ll Instantly Boost Your Traffic [video]: https://youtu.be/VXk5kVrxab0
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead [video]: https://youtu.be/yX20m5mprCE
____________________________________________
RESOURCES & LINKS:
____________________________________________
BrowserStack: https://www.browserstack.com/
Cloudflare: https://www.cloudflare.com/
____________________________________________
First off, design your website with the mobile first approach.
Google has enabled by default, what they call mobile first indexing that means when Google indexes a website, it looks at the mobile version first in order to determine how relevant a page is to the user search query. The majority of people are using mobile devices to search.
According to http://www.statista.com, 64% of Google searches are done on mobile devices. If your websites mobile experience is bad, your rankings and traffic are definitely going to suffer.
So step one, make sure you have a decent mobile version that delivers good experience.
That means tech that's easy to read, good font sizes, good spacing between lines, readable colors, clear text hierarchy, that means subheadings and subheadings beneath that.
You also want to make sure that your design is responsive. But think of your mobile version as a priority, not the desktop version. You want to test different devices, mobile devices, and you can use tools like BrowserStack to do that to ensure that your website is compatible with all these different devices.
Step two, make sure your mobile version loads as fast as possible.
You want to use CDNs, CDNs is a Content Delivery Network. It compresses your images, your HTML, so that way, your site loads faster and gets distributed throughout servers all over the world, instead of just your own site. And you can use solutions like Cloudflare.
Step three, use Google's mobile friendly testing tool.
It'll help you meet Google's design standards. You should use the fetch and render the feature in Google Search Console as well. This will help you test both mobile and desktop versions to see how Google sees your page.
Now, the next thing you want to do is organize your content in a meaningful way.
So how do you do this?
Well step one, simplify your navigation.
That way, people just click on the main areas they need to go to and all the unimportant pages don't put them in your main navigation.
Step two, content hierarchy, use only one H1 tag and then subdivide the other text blocks on your page into other forms of subheadings H2, H3, H4, H5, H6 you get the point.
Step three, for long-form content and navigational links at the top.
My buddy Brian Dean likes to do this a lot for his longer pieces of content. He had quick links at the top of his articles, and you can click through and skim to whatever section of the article that you want to get to.
The next thing I want you to do is put user intent at the center of your user experience.
It's not all about creating a long-form content page or really thin piece of content. Sometimes people may prefer a video.
The first step is to define the type of keywords you're targeting.
Is it transactional, navigational, informational each keyword will give you a different type of page. For example, if it's a transactional keyword like buy an iPhone XR, or buy an iPhone 12, or 13, or whatever numbers that are on. You can't just put a long-form article. People just want to go to a page that breaks down what they're getting, the features and click a buy button. That's really it.
Step two look at who's ranking for that keyword, and what they're doing to rank well.
You can put in any keyword into Uber Suggest and it'll give you not only other suggested keywords, based on you know, transactional, navigational or all types of keywords.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Ok13Y3J2fJs
#SEO #NeilPatel #DigitalMarketingShow More
TRAFFIC GENERATION PLAYLIST
____________________________________________
The Fastest Ways to Bring Traffic to a New Website [video]: https://youtu.be/LdnWx49LUJc
7 Marketing Tools That’ll Instantly Boost Your Traffic [video]: https://youtu.be/VXk5kVrxab0
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead [video]: https://youtu.be/yX20m5mprCE
____________________________________________
RESOURCES & LINKS:
____________________________________________
BrowserStack: https://www.browserstack.com/
Cloudflare: https://www.cloudflare.com/
____________________________________________
First off, design your website with the mobile first approach.
Google has enabled by default, what they call mobile first indexing that means when Google indexes a website, it looks at the mobile version first in order to determine how relevant a page is to the user search query. The majority of people are using mobile devices to search.
According to http://www.statista.com, 64% of Google searches are done on mobile devices. If your websites mobile experience is bad, your rankings and traffic are definitely going to suffer.
So step one, make sure you have a decent mobile version that delivers good experience.
That means tech that's easy to read, good font sizes, good spacing between lines, readable colors, clear text hierarchy, that means subheadings and subheadings beneath that.
You also want to make sure that your design is responsive. But think of your mobile version as a priority, not the desktop version. You want to test different devices, mobile devices, and you can use tools like BrowserStack to do that to ensure that your website is compatible with all these different devices.
Step two, make sure your mobile version loads as fast as possible.
You want to use CDNs, CDNs is a Content Delivery Network. It compresses your images, your HTML, so that way, your site loads faster and gets distributed throughout servers all over the world, instead of just your own site. And you can use solutions like Cloudflare.
Step three, use Google's mobile friendly testing tool.
It'll help you meet Google's design standards. You should use the fetch and render the feature in Google Search Console as well. This will help you test both mobile and desktop versions to see how Google sees your page.
Now, the next thing you want to do is organize your content in a meaningful way.
So how do you do this?
Well step one, simplify your navigation.
That way, people just click on the main areas they need to go to and all the unimportant pages don't put them in your main navigation.
Step two, content hierarchy, use only one H1 tag and then subdivide the other text blocks on your page into other forms of subheadings H2, H3, H4, H5, H6 you get the point.
Step three, for long-form content and navigational links at the top.
My buddy Brian Dean likes to do this a lot for his longer pieces of content. He had quick links at the top of his articles, and you can click through and skim to whatever section of the article that you want to get to.
The next thing I want you to do is put user intent at the center of your user experience.
It's not all about creating a long-form content page or really thin piece of content. Sometimes people may prefer a video.
The first step is to define the type of keywords you're targeting.
Is it transactional, navigational, informational each keyword will give you a different type of page. For example, if it's a transactional keyword like buy an iPhone XR, or buy an iPhone 12, or 13, or whatever numbers that are on. You can't just put a long-form article. People just want to go to a page that breaks down what they're getting, the features and click a buy button. That's really it.
Step two look at who's ranking for that keyword, and what they're doing to rank well.
You can put in any keyword into Uber Suggest and it'll give you not only other suggested keywords, based on you know, transactional, navigational or all types of keywords.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Ok13Y3J2fJs
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How to Make Your Website SEO-Friendly When You Can’t Code | Neil Patel
A lot of people think that you have to know coding when it comes to ...
A lot of people think that you have to know coding when it comes to doing SEO. They fear that they won't be able to optimize their site because they ...know nothing about HTML or coding and they're going to get paralyzed. But there's a lot of tools that you can help you with the really important parts of SEO without you having to lift a finger when it comes to coding. Today I'm going to break down how make your website SEO-friendly when you can't even code.
RESOURCES & LINKS:
____________________________________________
Google Structured Data Helper: https://www.google.com/webmasters/markup-helper/
Schema Markup Generator: https://technicalseo.com/tools/schema-markup-generator/
Cloudflare: https://www.cloudflare.com/
Yoast:https://wordpress.org/plugins/wordpress-seo/
Rank Math: https://wordpress.org/plugins/seo-by-rank-math/
____________________________________________
So the first way that you can make your website more SEO-friendly is schema generators.
By having it, it can drastically increase your CTR compared to your competitors when they don't have it. Especially let's say you're selling a product and you have the review rating there and people know yours is a five star out of five based on 500 reviews, whereas your competitors, they don't have any of that data in their schema markup.
Well, luckily there are schema generating tools out there that can help you out. Here are some good ones.
Google Structured Data Helper. This tool allows you to visually tag elements on your webpage and generate proper markup.
Another one is Schema Markup Generator. This tool helps you create code that you can simply copy and paste into your site's HTML.
The next thing you need to do is start leveraging XML sitemap generators.
And you're probably wondering, why is a site map important for SEO? Well, if Google has a hard time crawling your site, then those pages may not be indexed. If Google has a easy time crawling your site, you're likely to have more pages that are indexed, and more of those pages are probably going to rank higher.
Now, with a sitemap, what this is doing is telling Google, hey, here's a whole list of all the pages that are on my site, and please index them. They may not index them all, but you got a better chance of them crawling your site and indexing it.
If you can't forget out how to create a XML sitemap, no worries, there's Screaming Frog. This is software that can help you with a variety of SEO activities, including creating XML sitemaps.
If you're on WordPress, you can just use the Yoast SEO plugin. But if you're not on WordPress, check out Screaming Frog, because it's going to help you. And once you generate that sitemap, make sure you submit it to Google Search Console because this will tell Google, hey, go crawl all of these pages.
The next thing you need to do is create a robots.txt file.
So why does a robots.txt file matter? Well, they tell robots which pages they should be crawling and which pages they shouldn't. Do you want Google to be crawling your sensitive pages that you don't want users to touch? Of course not. Let's say you have pages out there that you're continually improving, but you don't want Google to see, and you're using for, let's say, social media campaigns or a paid advertising campaign. These are all pages that you want to block through robots.txt.
Now, Internet Marketing Ninjas has very simple robots.txt generator tool that you should check out. You can just plug in any of the pages you want, index in Google all the pages that you want excluded, and they'll create something for you. You just upload, and boom, you're off to the races.
Next, you need a CDN to speed up your time. Faster sites create better user experiences, and those pages rank better on Google. Google has even said that they look at a load time of a site to determine its ranking as well.
So CDN is a content delivery network, and what that does is put your site throughout servers all across the world.
And there's this company called Cloudflare that helps put your site on all the servers throughout the world. Now, what's cool about Cloudflare is they have a free plan. So you can get started for free, and this can help improve your load times, which in theory will help improve your rankings over time as well without you being a developer.
Next, I want to go over SEO and content optimization tools. A lot of times I receive the question, "How can I optimize my site for SEO?" Well, if you're not sure on how to optimize your site for specific keywords, having a tool to help you optimize your site can be a virtual lifesaver.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Cfjn_515kr4
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Google Structured Data Helper: https://www.google.com/webmasters/markup-helper/
Schema Markup Generator: https://technicalseo.com/tools/schema-markup-generator/
Cloudflare: https://www.cloudflare.com/
Yoast:https://wordpress.org/plugins/wordpress-seo/
Rank Math: https://wordpress.org/plugins/seo-by-rank-math/
____________________________________________
So the first way that you can make your website more SEO-friendly is schema generators.
By having it, it can drastically increase your CTR compared to your competitors when they don't have it. Especially let's say you're selling a product and you have the review rating there and people know yours is a five star out of five based on 500 reviews, whereas your competitors, they don't have any of that data in their schema markup.
Well, luckily there are schema generating tools out there that can help you out. Here are some good ones.
Google Structured Data Helper. This tool allows you to visually tag elements on your webpage and generate proper markup.
Another one is Schema Markup Generator. This tool helps you create code that you can simply copy and paste into your site's HTML.
The next thing you need to do is start leveraging XML sitemap generators.
And you're probably wondering, why is a site map important for SEO? Well, if Google has a hard time crawling your site, then those pages may not be indexed. If Google has a easy time crawling your site, you're likely to have more pages that are indexed, and more of those pages are probably going to rank higher.
Now, with a sitemap, what this is doing is telling Google, hey, here's a whole list of all the pages that are on my site, and please index them. They may not index them all, but you got a better chance of them crawling your site and indexing it.
If you can't forget out how to create a XML sitemap, no worries, there's Screaming Frog. This is software that can help you with a variety of SEO activities, including creating XML sitemaps.
If you're on WordPress, you can just use the Yoast SEO plugin. But if you're not on WordPress, check out Screaming Frog, because it's going to help you. And once you generate that sitemap, make sure you submit it to Google Search Console because this will tell Google, hey, go crawl all of these pages.
The next thing you need to do is create a robots.txt file.
So why does a robots.txt file matter? Well, they tell robots which pages they should be crawling and which pages they shouldn't. Do you want Google to be crawling your sensitive pages that you don't want users to touch? Of course not. Let's say you have pages out there that you're continually improving, but you don't want Google to see, and you're using for, let's say, social media campaigns or a paid advertising campaign. These are all pages that you want to block through robots.txt.
Now, Internet Marketing Ninjas has very simple robots.txt generator tool that you should check out. You can just plug in any of the pages you want, index in Google all the pages that you want excluded, and they'll create something for you. You just upload, and boom, you're off to the races.
Next, you need a CDN to speed up your time. Faster sites create better user experiences, and those pages rank better on Google. Google has even said that they look at a load time of a site to determine its ranking as well.
So CDN is a content delivery network, and what that does is put your site throughout servers all across the world.
And there's this company called Cloudflare that helps put your site on all the servers throughout the world. Now, what's cool about Cloudflare is they have a free plan. So you can get started for free, and this can help improve your load times, which in theory will help improve your rankings over time as well without you being a developer.
Next, I want to go over SEO and content optimization tools. A lot of times I receive the question, "How can I optimize my site for SEO?" Well, if you're not sure on how to optimize your site for specific keywords, having a tool to help you optimize your site can be a virtual lifesaver.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Cfjn_515kr4
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How to Rank Smaller Websites on Google in 2023 - FAST Method for Non-Techies
You see all these big sites dominating Google, but, hey, we're not all ...
You see all these big sites dominating Google, but, hey, we're not all big sites, we're not all billion-dollar companies. What happens if we have a small website with little ...to no backlinks, very little content? Is it even possible for us to get rankings on Google? Today I'm going to break down how to rank smaller websites fast in Google in 2022.
RESOURCES & LINKS:
____________________________________________
How to Do SEO For A Tiny Site With No Backlinks [video]: https://youtu.be/Y772PSqmudo
How to Leverage Content Marketing When You Have No Traffic (Small or New Websites) [video]: https://youtu.be/DGaYx22GXNw
Ranking 1-Page Websites in Google for Fun & Profit [article]: https://gaps.com/one-page-google/
____________________________________________
Look, here's something that you may not know. Google's diversity update in June 2019 gave different types of sites more opportunities to rank by limiting the number of times a single domain can appear in a single SERP.
A single website can't rank more than two times in a SERP. That excludes branded key terms, of course. But this allows smaller sites to have a chance to rank among the big dogs like Amazon, or Microsoft, or whoever else it may be that's dominating the SERPs.
So, how do you go out there and rank your new site that's small, really high, at a quick time period?
Well first off, you can start with exact-match domain name.
Now a lot of people say exact-match domain names don't work as well as they used to, and that's correct, but they still do. Now creating a domain that's a exact match to the service or product you're selling is a great way to get some traction in the SERPs.
This works specifically well for localized keywords and long-tail keywords. It doesn't work well for head terms. If your site gets a little traffic, scoring an exact-match domain name could get you a spot really high up in the SERPs.
Gaps.com did a study on exact-match domain names for one-page sites. They tested multiple exact-match domain names and created small sites for those domains. And this is what they found.
The next thing that you can do is build one-on-one engagements with customers.
Where big brands often tend to ignore is small things like personal engagements with their customers. This is how I compete with really large companies. You'll see that I respond to comments on NeilPatel.com, YouTube, Facebook, LinkedIn, even Instagram. I'm pretty much everywhere, why? Because I care about you and I care about your success.
And, just doing that more personal approach will start gaining you those social signals, which will help you with your search engine rankings.
Next, I want you to focus on long-tail keywords.
Focus on the less competitive key terms that big brands typically ignore. Focusing on long-tail keywords is a great way to find high-quality traffic. Since long-tail keywords are typically more specific in nature, scoring them typically generates more leads, more sales, more conversions.
Now, if you're looking for these long-tail keywords, the easiest way to find them is you go to Ubersuggest, you type in a keyword that's a head term, and it'll show you in the keyword ides report all the long-tail variations, and even other head term variations of that keyword.
Next, I want you to create valuable specialty content in your niche.
Did you know that Google prefers niche sites over broad sites? Since your site is a smaller site, you can have a complete focus on your specialty and niche. This will help you do better than your competition. This allows you to provide more value for your users in your content, which is often ignored by those larger companies. You can become the credible go-to source for anything in your vertical. Just look at Backlinko.com.
Brian Dean is known as the link guy in the SEO industry. He's really gotten niche specific. Sure he does more than that, and he's smart, and he's an amazing guy, I've known him for years, but taking that niche was really smart by him.
This allows you to offer more value than any broad site out there, which then, in turn, helps with your rankings in the long run. Next, you want to make your site mobile-friendly. I can't reiterate this enough.
00:00 - Introduction
01:08 Tip 1 - Start With Exact-Match Domain Name
03:10 Tip 2 - Build on 1-on-1 Engagements with Customers
04:08 Tip 3 - Focus On Long-Tail Keywords
05:11 Tip 4 - Create Valuable Specialty Content in Your niche
06:38 Tip 5 - Make Your Site Mobile-Friendly
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/totiNw9Rypc
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
How to Do SEO For A Tiny Site With No Backlinks [video]: https://youtu.be/Y772PSqmudo
How to Leverage Content Marketing When You Have No Traffic (Small or New Websites) [video]: https://youtu.be/DGaYx22GXNw
Ranking 1-Page Websites in Google for Fun & Profit [article]: https://gaps.com/one-page-google/
____________________________________________
Look, here's something that you may not know. Google's diversity update in June 2019 gave different types of sites more opportunities to rank by limiting the number of times a single domain can appear in a single SERP.
A single website can't rank more than two times in a SERP. That excludes branded key terms, of course. But this allows smaller sites to have a chance to rank among the big dogs like Amazon, or Microsoft, or whoever else it may be that's dominating the SERPs.
So, how do you go out there and rank your new site that's small, really high, at a quick time period?
Well first off, you can start with exact-match domain name.
Now a lot of people say exact-match domain names don't work as well as they used to, and that's correct, but they still do. Now creating a domain that's a exact match to the service or product you're selling is a great way to get some traction in the SERPs.
This works specifically well for localized keywords and long-tail keywords. It doesn't work well for head terms. If your site gets a little traffic, scoring an exact-match domain name could get you a spot really high up in the SERPs.
Gaps.com did a study on exact-match domain names for one-page sites. They tested multiple exact-match domain names and created small sites for those domains. And this is what they found.
The next thing that you can do is build one-on-one engagements with customers.
Where big brands often tend to ignore is small things like personal engagements with their customers. This is how I compete with really large companies. You'll see that I respond to comments on NeilPatel.com, YouTube, Facebook, LinkedIn, even Instagram. I'm pretty much everywhere, why? Because I care about you and I care about your success.
And, just doing that more personal approach will start gaining you those social signals, which will help you with your search engine rankings.
Next, I want you to focus on long-tail keywords.
Focus on the less competitive key terms that big brands typically ignore. Focusing on long-tail keywords is a great way to find high-quality traffic. Since long-tail keywords are typically more specific in nature, scoring them typically generates more leads, more sales, more conversions.
Now, if you're looking for these long-tail keywords, the easiest way to find them is you go to Ubersuggest, you type in a keyword that's a head term, and it'll show you in the keyword ides report all the long-tail variations, and even other head term variations of that keyword.
Next, I want you to create valuable specialty content in your niche.
Did you know that Google prefers niche sites over broad sites? Since your site is a smaller site, you can have a complete focus on your specialty and niche. This will help you do better than your competition. This allows you to provide more value for your users in your content, which is often ignored by those larger companies. You can become the credible go-to source for anything in your vertical. Just look at Backlinko.com.
Brian Dean is known as the link guy in the SEO industry. He's really gotten niche specific. Sure he does more than that, and he's smart, and he's an amazing guy, I've known him for years, but taking that niche was really smart by him.
This allows you to offer more value than any broad site out there, which then, in turn, helps with your rankings in the long run. Next, you want to make your site mobile-friendly. I can't reiterate this enough.
00:00 - Introduction
01:08 Tip 1 - Start With Exact-Match Domain Name
03:10 Tip 2 - Build on 1-on-1 Engagements with Customers
04:08 Tip 3 - Focus On Long-Tail Keywords
05:11 Tip 4 - Create Valuable Specialty Content in Your niche
06:38 Tip 5 - Make Your Site Mobile-Friendly
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/totiNw9Rypc
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How to Get Backlinks From Any Website (Big or Small)
If you've been watching my channel or doing SEO for a while, you've ...
If you've been watching my channel or doing SEO for a while, you've probably heard this over and over again. Back links have a big correlation with rankings and traffic ...from Google. But acquiring legitimate backlinks from authoritative websites, or even small ones, is becoming harder and harder each day. You send out hundreds, if not thousands, of cold emails but often, less than 1% of the people will link back to you. So what should you do? Today I'm going to teach you how to get backlinks from any site, big or small.
RESOURCES & LINKS:
____________________________________________
VoilaNorbert - https://www.voilanorbert.com/
Hunter - https://hunter.io/
Find That Email - https://findthat.email/
Mailshake - https://mailshake.com/
____________________________________________
All right, so let's get right down to it. Link building boils down to three things.
So first off, creating value. So, how do you go about creating enough value to get people to link back to you, right? It's all about your pitch. A simple way of doing this and offering value is by fixing something wrong with their website. If you help them do this, there's a good chance that they're more likely to link to you.
Another way to add value is tell them that you have infographics or guides that's related to content on their website and can provide value to their readers as well.
So, action step for you. Choose one value added angle and start building a list of websites that you could target with the angle. And then send them personalized emails to each site that you want to pitch. Now, as it turns out, just creating regular old content won't always do justice and you're probably not going to get results from that.
You also want to create ultimate guides. You also want to offer templates, checklists. This helps people get action when they're strapped for time throughout the day. So those type of contents are also easier to get links from. Now, let's go over the second point.
The second point is about finding the right person to contact. Sometimes finding the right person to contact is really tough and you're just like, wait I go to the contact page, I can't find the right person. They don't have their email, they just have a form. I've tried that, it's not working well. Well, there's some other methods that you can use to find the right person to go after, other than just the contact page.
The first thing I want you to try is take a personal approach. That's your best shot at finding the right person to get in touch with. You can also go check out author bios on their blog. This will give you idea because either that person's the right person to contact and you can go research them on LinkedIn or they'll know who the right person is because they got their content published on that site.
You can also use Chrome extensions to find the right information of the prospects that you're going after, right? So, Chrome extensions are a really easy way to find the correct email address. Instead of manually looking up pages and spending hours, there's a few extensions that make life easy for you. And here are they. They're hunter.io, VoilaNorbert, and you can use Find That Email.
But, it'll get you in touch. And that introduction usually has a high conversion point because it was a intro versus a cold outreach.
Now third, it's all about crafting a relevant, personalized message. Based on your value added angle, compose a message and see which parts that it could be personalized in a unique way that'll help get peoples attention.
I want you to create a spreadsheet that you're going to fill in with the details of all the people that you're going to hit up, as well as the message that you use for each website. You're going to keep track of who responded back, who ignored you, the follow ups once you respond to them, giving them the link, did they actually add the link? All this is really important because you know where to follow up. Think of link building as sales. It's all about the follow up. Now, here's a script and breakdown.
First sentence needs to grab their attention. Point out the issues that you notice on their site. Second sentence, provide a solution backd by stats. Let them know how it can help them. Third, ask for a connection.
You can also use tools like Mailshake where you can create and merge fields so that way messages can be much more personalized without you having to take all the time out there.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/VXnUyD4x68g
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
VoilaNorbert - https://www.voilanorbert.com/
Hunter - https://hunter.io/
Find That Email - https://findthat.email/
Mailshake - https://mailshake.com/
____________________________________________
All right, so let's get right down to it. Link building boils down to three things.
So first off, creating value. So, how do you go about creating enough value to get people to link back to you, right? It's all about your pitch. A simple way of doing this and offering value is by fixing something wrong with their website. If you help them do this, there's a good chance that they're more likely to link to you.
Another way to add value is tell them that you have infographics or guides that's related to content on their website and can provide value to their readers as well.
So, action step for you. Choose one value added angle and start building a list of websites that you could target with the angle. And then send them personalized emails to each site that you want to pitch. Now, as it turns out, just creating regular old content won't always do justice and you're probably not going to get results from that.
You also want to create ultimate guides. You also want to offer templates, checklists. This helps people get action when they're strapped for time throughout the day. So those type of contents are also easier to get links from. Now, let's go over the second point.
The second point is about finding the right person to contact. Sometimes finding the right person to contact is really tough and you're just like, wait I go to the contact page, I can't find the right person. They don't have their email, they just have a form. I've tried that, it's not working well. Well, there's some other methods that you can use to find the right person to go after, other than just the contact page.
The first thing I want you to try is take a personal approach. That's your best shot at finding the right person to get in touch with. You can also go check out author bios on their blog. This will give you idea because either that person's the right person to contact and you can go research them on LinkedIn or they'll know who the right person is because they got their content published on that site.
You can also use Chrome extensions to find the right information of the prospects that you're going after, right? So, Chrome extensions are a really easy way to find the correct email address. Instead of manually looking up pages and spending hours, there's a few extensions that make life easy for you. And here are they. They're hunter.io, VoilaNorbert, and you can use Find That Email.
But, it'll get you in touch. And that introduction usually has a high conversion point because it was a intro versus a cold outreach.
Now third, it's all about crafting a relevant, personalized message. Based on your value added angle, compose a message and see which parts that it could be personalized in a unique way that'll help get peoples attention.
I want you to create a spreadsheet that you're going to fill in with the details of all the people that you're going to hit up, as well as the message that you use for each website. You're going to keep track of who responded back, who ignored you, the follow ups once you respond to them, giving them the link, did they actually add the link? All this is really important because you know where to follow up. Think of link building as sales. It's all about the follow up. Now, here's a script and breakdown.
First sentence needs to grab their attention. Point out the issues that you notice on their site. Second sentence, provide a solution backd by stats. Let them know how it can help them. Third, ask for a connection.
You can also use tools like Mailshake where you can create and merge fields so that way messages can be much more personalized without you having to take all the time out there.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/VXnUyD4x68g
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
14 Chrome Extensions That Will Save HOURS of Marketing Work
I love Chrome extensions. They can make your life a lot easier, ...
I love Chrome extensions. They can make your life a lot easier, especially as a marketer. And you know what? Today I'm going to help you get better results in ...less time. Today I'm going to teach you 14 Chrome extensions that'll save you hours on your SEO work and help you get your results faster.
RESOURCES & LINKS:
____________________________________________
Grammarly: https://chrome.google.com/webstore/detail/grammarly-for-chrome/kbfnbcaeplbcioakkpcpgfkobkghlhen?hl=en
Buzzsumo: https://chrome.google.com/webstore/detail/buzzsumo/gedpbnanjmblcmlfhgfficjnglidndfo?hl=en
Keyword Surfer: https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en
MozBar: https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
SimilarWeb: https://chrome.google.com/webstore/detail/similarweb-traffic-rank-w/hoklmmgfnpapgjgcpechhaamimifchmp?hl=en
Redirect Path: https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll?hl=en
Google PageSpeed: https://chrome.google.com/webstore/detail/google-pagespeed-insights/edbkhhpodjkbgenodomhfoldapghpddk?hl=en
SEO Meta in 1 Click: https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhc?hl=en
hunter.io: https://chrome.google.com/webstore/detail/hunter-find-email-address/hgmhmanijnjhaffoampdlllchpolkdnj
Majestic Backlink Analyzer: https://chrome.google.com/webstore/detail/majestic-backlink-analyze/pnmjaflneibolacpepklokkjnakmikmg?hl=en
Boomerang: https://chrome.google.com/webstore/detail/boomerang-for-gmail/mdanidgdpmkimeiiojknlnekblgmpdll?hl=en
Linkclump: https://chrome.google.com/webstore/detail/linkclump/lfpjkncokllnfokkgpkobnkbkmelfefj?hl=en
Liner: https://chrome.google.com/webstore/detail/1-web-pdf-highlighter-lin/bmhcbmnbenmcecpmpepghooflbehcack?hl=en
One Click Extension Manager: https://chrome.google.com/webstore/detail/one-click-extensions-mana/pbgjpgbpljobkekbhnnmlikbbfhbhmem?hl=en
____________________________________________
Have you ever heard of the saying, the craftman is only as good as his tools? Well that's especially true when it comes to marketing. And when it comes to marketing, if you don't have amazing tools that are giving you amazing information, it's going to be a lot harder for you to do your job. So let's dive right in and go into the extensions that I love using on a regular daily basis. So tools for content.
The first extension that I love using is Grammarly. Grammarly is a one-stop-shop tool for marketers who are looking to perfect their writing and grammar skills. That way when you publish more content and get that traffic from Google, it'll tell you if something is wrong. It does the same when you're doing your posts on LinkedIn or Facebook or any other social site.
The second extension that I love is Buzzsumo. It's a tool that shows you detailed breakdown of how content pieces and topics perform online. The extension, it does the same thing, but just in less clicks. This allows you to visit any page and see instant performance metrics. This allows you to create realtime content strategy, or brainstorming content topic ideation.
The next extension that I love, MozBar. MozBar allows you to run a quick SEO overview on any page that you're on or pages listed in the SERPs. It takes a look at on-site content, social media engagement, technical SEO, backlinks, domain authority, even page authority.
The next extension that I love, SimilarWeb. It allows you to look much deeper into engagement metrics such as traffic, time on site, bounce rates, and much more. What's more is it allows you to see a company's target audience demographic and the amount of money that they spend on paid content.
The next extension, Redirect Path. This tool is much more than a just broken link checker. It also helps you find other technical issues on your site. If you run into any errors, you'll see a red notification like this.
00:00 - Introduction
00:48 Tools for Content : Grammarly / Buzzsumo
02:15 Tools for SEO: Keyword Surfer / MozBar / SimilarWeb / Redirect Path / Google PageSpeed / SEO META in 1 CLICK
04:46 Tools For Backlinks: Hunter.io / Majestic Backlink Analyzer
05:15 Tool For Email Marketing - Boomerang
05:42 Tools For Research - LinkClump / Liner
06:22 Tools For the OCD Marketer - Like Me: One Click extensions manager
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/hPFozx7tJ0Q
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Grammarly: https://chrome.google.com/webstore/detail/grammarly-for-chrome/kbfnbcaeplbcioakkpcpgfkobkghlhen?hl=en
Buzzsumo: https://chrome.google.com/webstore/detail/buzzsumo/gedpbnanjmblcmlfhgfficjnglidndfo?hl=en
Keyword Surfer: https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en
MozBar: https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
SimilarWeb: https://chrome.google.com/webstore/detail/similarweb-traffic-rank-w/hoklmmgfnpapgjgcpechhaamimifchmp?hl=en
Redirect Path: https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll?hl=en
Google PageSpeed: https://chrome.google.com/webstore/detail/google-pagespeed-insights/edbkhhpodjkbgenodomhfoldapghpddk?hl=en
SEO Meta in 1 Click: https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhc?hl=en
hunter.io: https://chrome.google.com/webstore/detail/hunter-find-email-address/hgmhmanijnjhaffoampdlllchpolkdnj
Majestic Backlink Analyzer: https://chrome.google.com/webstore/detail/majestic-backlink-analyze/pnmjaflneibolacpepklokkjnakmikmg?hl=en
Boomerang: https://chrome.google.com/webstore/detail/boomerang-for-gmail/mdanidgdpmkimeiiojknlnekblgmpdll?hl=en
Linkclump: https://chrome.google.com/webstore/detail/linkclump/lfpjkncokllnfokkgpkobnkbkmelfefj?hl=en
Liner: https://chrome.google.com/webstore/detail/1-web-pdf-highlighter-lin/bmhcbmnbenmcecpmpepghooflbehcack?hl=en
One Click Extension Manager: https://chrome.google.com/webstore/detail/one-click-extensions-mana/pbgjpgbpljobkekbhnnmlikbbfhbhmem?hl=en
____________________________________________
Have you ever heard of the saying, the craftman is only as good as his tools? Well that's especially true when it comes to marketing. And when it comes to marketing, if you don't have amazing tools that are giving you amazing information, it's going to be a lot harder for you to do your job. So let's dive right in and go into the extensions that I love using on a regular daily basis. So tools for content.
The first extension that I love using is Grammarly. Grammarly is a one-stop-shop tool for marketers who are looking to perfect their writing and grammar skills. That way when you publish more content and get that traffic from Google, it'll tell you if something is wrong. It does the same when you're doing your posts on LinkedIn or Facebook or any other social site.
The second extension that I love is Buzzsumo. It's a tool that shows you detailed breakdown of how content pieces and topics perform online. The extension, it does the same thing, but just in less clicks. This allows you to visit any page and see instant performance metrics. This allows you to create realtime content strategy, or brainstorming content topic ideation.
The next extension that I love, MozBar. MozBar allows you to run a quick SEO overview on any page that you're on or pages listed in the SERPs. It takes a look at on-site content, social media engagement, technical SEO, backlinks, domain authority, even page authority.
The next extension that I love, SimilarWeb. It allows you to look much deeper into engagement metrics such as traffic, time on site, bounce rates, and much more. What's more is it allows you to see a company's target audience demographic and the amount of money that they spend on paid content.
The next extension, Redirect Path. This tool is much more than a just broken link checker. It also helps you find other technical issues on your site. If you run into any errors, you'll see a red notification like this.
00:00 - Introduction
00:48 Tools for Content : Grammarly / Buzzsumo
02:15 Tools for SEO: Keyword Surfer / MozBar / SimilarWeb / Redirect Path / Google PageSpeed / SEO META in 1 CLICK
04:46 Tools For Backlinks: Hunter.io / Majestic Backlink Analyzer
05:15 Tool For Email Marketing - Boomerang
05:42 Tools For Research - LinkClump / Liner
06:22 Tools For the OCD Marketer - Like Me: One Click extensions manager
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/hPFozx7tJ0Q
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
6 Actionable Steps For Better Rankings With Small Websites
You start a website but you still haven't put out a lot of content. ...
You start a website but you still haven't put out a lot of content. You want to attract a lot of organic visitors from search and social but haven't been ...able to build any backlinks or promote your content much at all. Today I'm going to share with you six actionable steps for better rankings for small websites.
THE TRAFFIC GENERATION PLAYLIST FOR SMALLER AND NEW WEBSITES:
____________________________________________
How to Rank Smaller Websites on Google in 2020 - FAST Method for Non-Techies: https://youtu.be/totiNw9Rypc
How to Leverage Content Marketing When You Have No Traffic (Small or New Websites): https://youtu.be/DGaYx22GXNw
How to Do SEO For A Tiny Site With No Backlinks: https://youtu.be/Y772PSqmudo
The Best FREE Traffic Sources for New Websites: https://youtu.be/X9Wk8K_TxlE
How Long Does SEO Take to Work For a New Website?: https://youtu.be/wc_uo1prLg8
The Fastest Ways to Bring Traffic to a New Website: https://youtu.be/LdnWx49LUJc
The Ultimate SEO Checklist For New Websites | Get Traffic & Rankings FAST: https://youtu.be/hci-LWf1v7E
____________________________________________
The first thing I want you to do is capitalize on local SEO. If you're a local business, SEO is much easier than if you're targeting large audiences. Google can easily identify when someone is searching for a business that should be in physical proximity. Here are some of the steps that you'll want to take.
Step one, claim your Google My Business listing.
Step two, add great photos of your facilities, your staff, your clients or services, your products, your food, all that really helps.
Step three, optimize your website. Create a dedicated contact page. The contact page should have your address as well, and a map listings of where you're located with cost streets as well. Have a separate location page for each business location if you have multiple locations. Include the main address of your business, for all your website pages in the footer.
You also want to make sure you have a phone number, the phone number shouldn't be 100 number, it should be localized, and you want to make it so when someone can click on that number and it can just dial from their mobile devices.
You also want to add in testimonials to separate your page from your homepage and other businesses in your area. That way people know that hey, you're a standard business, good service, good product. And of course you want to add local business schema markup.
The fourth step, claim other relevant business profiles. People will frequently use other websites to get information about the business. Yelp, TripAdvisor, Facebook, they're all good examples.
Step five, always collect client testimonials. I can't emphasize this enough, reviews are super important especially for localized business, and try to go above and beyond and do video reviews. People love videos, they know it's real, they can resonate much more.
Now the second strategy I have for you is to focus on video. People gain and retain a lot of useful information when they watch videos compared to reading an article. So capitalize on YouTube, as it needs to generate traffic to strategic assets of your website. YouTube is the second biggest search engine after Google and Google Images.
The third thing I want you to do is make quality content and hire good content writers on a budget. Google typically ranks big sites with in depth content. This can come off as a struggle for smaller websites in terms of ranking.
The first thing you need to do is essentially create blog outlines essentially detailing every aspect of the blog that you want to be touched upon. And you can go to the UberSuggest content ideas, type in keywords in your space, it'll give you idea of what does well based on social shares, search traffic and backlinks.
The fourth strategy I have for you go after keywords that big brands don't care to target. Rank on Google is harder than ever, especially with big brands ranking for primary keywords or head terms. Trying to beat these guys on the head terms is nearly impossible and a waste of your time. So here's approach that'll get you amazing results and quality traffic with much less effort. It's targeting longtail keywords. These are three, four, five word queries that drive less traffic, but when you get visitors from they're much more likely to convert.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/mo_aZOeknBs
#SEO #NeilPatel #DigitalMarketingShow More
THE TRAFFIC GENERATION PLAYLIST FOR SMALLER AND NEW WEBSITES:
____________________________________________
How to Rank Smaller Websites on Google in 2020 - FAST Method for Non-Techies: https://youtu.be/totiNw9Rypc
How to Leverage Content Marketing When You Have No Traffic (Small or New Websites): https://youtu.be/DGaYx22GXNw
How to Do SEO For A Tiny Site With No Backlinks: https://youtu.be/Y772PSqmudo
The Best FREE Traffic Sources for New Websites: https://youtu.be/X9Wk8K_TxlE
How Long Does SEO Take to Work For a New Website?: https://youtu.be/wc_uo1prLg8
The Fastest Ways to Bring Traffic to a New Website: https://youtu.be/LdnWx49LUJc
The Ultimate SEO Checklist For New Websites | Get Traffic & Rankings FAST: https://youtu.be/hci-LWf1v7E
____________________________________________
The first thing I want you to do is capitalize on local SEO. If you're a local business, SEO is much easier than if you're targeting large audiences. Google can easily identify when someone is searching for a business that should be in physical proximity. Here are some of the steps that you'll want to take.
Step one, claim your Google My Business listing.
Step two, add great photos of your facilities, your staff, your clients or services, your products, your food, all that really helps.
Step three, optimize your website. Create a dedicated contact page. The contact page should have your address as well, and a map listings of where you're located with cost streets as well. Have a separate location page for each business location if you have multiple locations. Include the main address of your business, for all your website pages in the footer.
You also want to make sure you have a phone number, the phone number shouldn't be 100 number, it should be localized, and you want to make it so when someone can click on that number and it can just dial from their mobile devices.
You also want to add in testimonials to separate your page from your homepage and other businesses in your area. That way people know that hey, you're a standard business, good service, good product. And of course you want to add local business schema markup.
The fourth step, claim other relevant business profiles. People will frequently use other websites to get information about the business. Yelp, TripAdvisor, Facebook, they're all good examples.
Step five, always collect client testimonials. I can't emphasize this enough, reviews are super important especially for localized business, and try to go above and beyond and do video reviews. People love videos, they know it's real, they can resonate much more.
Now the second strategy I have for you is to focus on video. People gain and retain a lot of useful information when they watch videos compared to reading an article. So capitalize on YouTube, as it needs to generate traffic to strategic assets of your website. YouTube is the second biggest search engine after Google and Google Images.
The third thing I want you to do is make quality content and hire good content writers on a budget. Google typically ranks big sites with in depth content. This can come off as a struggle for smaller websites in terms of ranking.
The first thing you need to do is essentially create blog outlines essentially detailing every aspect of the blog that you want to be touched upon. And you can go to the UberSuggest content ideas, type in keywords in your space, it'll give you idea of what does well based on social shares, search traffic and backlinks.
The fourth strategy I have for you go after keywords that big brands don't care to target. Rank on Google is harder than ever, especially with big brands ranking for primary keywords or head terms. Trying to beat these guys on the head terms is nearly impossible and a waste of your time. So here's approach that'll get you amazing results and quality traffic with much less effort. It's targeting longtail keywords. These are three, four, five word queries that drive less traffic, but when you get visitors from they're much more likely to convert.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/mo_aZOeknBs
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
SEO Unlocked: FULL Free SEO Course With Neil Patel (4+ HOURS)
Welcome to SEO Unlocked. This is my free SEO Course, and I’m going to ...
Welcome to SEO Unlocked. This is my free SEO Course, and I’m going to release new videos on Mondays, Thursdays, and Saturdays. Whether you’re a beginner or a professional SEO, ...you’ll learn the exact search engine optimization techniques I use in my own business and with my consulting clients. This is the SEO training you’ve been looking for, and over the next few weeks, I'm going to teach you how to get a flood of traffic to your website without having to spend a dollar on advertising.
RESOURCES & LINKS:
____________________________________________
Download the Personal Goal Worksheet and the Program Itinerary: https://neilpatel.com/training
Get help from my team! Email us at [email protected] - Subject Line “SEO Help”
____________________________________________
Now, before we get started. I want to go over three things. And I want to congratulate you for these three things because you've done the hardest part.
Once you've realized the need for change. Because look, if you don't make any change there's no progress.
Two, you sought out advice online via SEO, that's how you found me.
And three, you're committed to making the change today which is, to get you more traffic to your website.
And I'm living proof, that SEO works right. People are always asking me, "hey does SEO really work, "can I get a ton of traffic from it?" And the answer is yes. Just look at my website.
Over time, my traffic has continually raised and is continually growing and that's what's led me to over literally six million visitors a month and out of those visitors over four million of them come from search engines. You can do it no matter what space you're in. It literally works for everyone.
A lot of people like, branding and customer experience? "Hey what does that have to do with SEO?" As you're going through this course, there are six ways we're going to be supporting you. You're going to have weekly content like as you're seeing here but on top of the audio and the video you're also going to have slides and PowerPoint templates and worksheets and PDF templates. And as long as you follow along you'll be able to succeed when it comes to SEO, right.
We also have weekly live Q&A calls. If you're part of the email list you'll see that we're doing them you'll get notified about them. If you're not you can go to neilpatel.com/newsletter to opt-in. My team, we're also here to help you out. When you email [email protected], we try to answer as many questions as possible.
There's also the community, whether it's social media and leaving a comment there we're here to respond, I'm there to respond as well. It’s my blog, you leave a comment I'm there to help you out as well. And of course, if you need extra hand-holding and you want my team to do everything for you there's my ad agency Neil Patel Digital as well.
All the calls are recorded, so that way they can be referenced again. If you have any questions you can always ask them, we're here to help you grow your business. You can also speak with some of my team members and hopefully, we can help you succeed and get you that traffic that you need. And you will see the results as long as you follow along.
We do like helping people out whether you're a small business or a large business, or you have little to no money again, we are here to help people out.
And if you're worried that it's too late to start because SEO is super competitive now.
That's a limitation of you saying that" hey, it's too late." I don't want you to have that mindset. As I said, we really are here to help you out. And the common mindset that you need to have if you want to do well with SEO is, one, you need to anticipate failure. The next thing is you need to let go and delegate.
You need to learn new skills. Those who stay complacent, aren't going to succeed in life. You always want to be thriving, and wanting to learn more.
There's a lot of things that you can learn out there. So some action items for you. There's a personal goal worksheet.
Handwrite up to 300 words on your personal goal for this program, and how you'll feel when you achieve it. I know this may sound really silly, and you're like, Neil, why do I need to do this? We found that when people go through this exercise, and they download the worksheet and they write this down, they're much more likely to complete it.
And then the next thing I want you to do is to download the program itinerary after you write down your goal. Because at that point, you'll know what you're going to end up learning over the next upcoming weeks.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Q_lySNxCag0
#SEO #NeilPatel #SEOCourseShow More
RESOURCES & LINKS:
____________________________________________
Download the Personal Goal Worksheet and the Program Itinerary: https://neilpatel.com/training
Get help from my team! Email us at [email protected] - Subject Line “SEO Help”
____________________________________________
Now, before we get started. I want to go over three things. And I want to congratulate you for these three things because you've done the hardest part.
Once you've realized the need for change. Because look, if you don't make any change there's no progress.
Two, you sought out advice online via SEO, that's how you found me.
And three, you're committed to making the change today which is, to get you more traffic to your website.
And I'm living proof, that SEO works right. People are always asking me, "hey does SEO really work, "can I get a ton of traffic from it?" And the answer is yes. Just look at my website.
Over time, my traffic has continually raised and is continually growing and that's what's led me to over literally six million visitors a month and out of those visitors over four million of them come from search engines. You can do it no matter what space you're in. It literally works for everyone.
A lot of people like, branding and customer experience? "Hey what does that have to do with SEO?" As you're going through this course, there are six ways we're going to be supporting you. You're going to have weekly content like as you're seeing here but on top of the audio and the video you're also going to have slides and PowerPoint templates and worksheets and PDF templates. And as long as you follow along you'll be able to succeed when it comes to SEO, right.
We also have weekly live Q&A calls. If you're part of the email list you'll see that we're doing them you'll get notified about them. If you're not you can go to neilpatel.com/newsletter to opt-in. My team, we're also here to help you out. When you email [email protected], we try to answer as many questions as possible.
There's also the community, whether it's social media and leaving a comment there we're here to respond, I'm there to respond as well. It’s my blog, you leave a comment I'm there to help you out as well. And of course, if you need extra hand-holding and you want my team to do everything for you there's my ad agency Neil Patel Digital as well.
All the calls are recorded, so that way they can be referenced again. If you have any questions you can always ask them, we're here to help you grow your business. You can also speak with some of my team members and hopefully, we can help you succeed and get you that traffic that you need. And you will see the results as long as you follow along.
We do like helping people out whether you're a small business or a large business, or you have little to no money again, we are here to help people out.
And if you're worried that it's too late to start because SEO is super competitive now.
That's a limitation of you saying that" hey, it's too late." I don't want you to have that mindset. As I said, we really are here to help you out. And the common mindset that you need to have if you want to do well with SEO is, one, you need to anticipate failure. The next thing is you need to let go and delegate.
You need to learn new skills. Those who stay complacent, aren't going to succeed in life. You always want to be thriving, and wanting to learn more.
There's a lot of things that you can learn out there. So some action items for you. There's a personal goal worksheet.
Handwrite up to 300 words on your personal goal for this program, and how you'll feel when you achieve it. I know this may sound really silly, and you're like, Neil, why do I need to do this? We found that when people go through this exercise, and they download the worksheet and they write this down, they're much more likely to complete it.
And then the next thing I want you to do is to download the program itinerary after you write down your goal. Because at that point, you'll know what you're going to end up learning over the next upcoming weeks.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Q_lySNxCag0
#SEO #NeilPatel #SEOCourseShow More
Now Playing
The ONLY Video You Need To Understand SEO
What is seo? This is the second lesson of my free SEO course called ...
What is seo? This is the second lesson of my free SEO course called SEO Unlocked. Today I'm going to be going over SEO and why it's important. Did you ...know that 93% of online experiences start with a search engine? You may think, "All right, there are these search engines out there." "Yeah, sure we know Google." But for a minute, just think about how many times you go on Google or search, or YouTube and search, or Kayak and look for hotels or flights, there are search engines all around us and we're constantly using them. Before we get started into going over SEO, there are a few things I wanted to cover: There's a lot of people saying false information out there, so I wanted to play a little fun little game called Fact or Fiction.
RESOURCES & LINKS:
____________________________________________
Download the course materials: https://neilpatel.com/training
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/
____________________________________________
The first one: My industry is too hard to get ranked in.
Second one: Only big companies can do well on Google. Then I always hear, the more pages I have, the better.
Now let's go over all five of them.
The first one: It doesn't matter what industry you're in, you can always rank on Google.
Now, of course, creating an account on Google Search Console and submitting your sitemap isn't a bad thing to do. And you don't need to spend a ton of money to win online, and that's why I started to get into SEO.
There are three main keys that you really need to understand if you want to win online.
The first is, why is SEO so important? Look, SEO's a process of optimizing any given search word, or term, for a search engine on your site. So no matter what time of the day or what country people are in, when they're searching, you can be found, you're getting that traffic, and some of it will end up converting into sales.
The next key to winning online is choosing your battleground. They dominate search on all landscapes. So when you look at the desktop, they're an estimated 4.5 billion active internet users, and Google's search share for desktop is 87%. That's roughly 8.7 out of 10! That's an amazing result.
And just being on there isn't enough. Your position is everything! Over 31.7% of people click on position one, according to Advanced Web Ranking.
The third key, which is unlocking the SEO factors to win online.
One of them is Page Speed. For every second delay means roughly 7% reduction in conversions, according to HubSpot. So you want to make sure your site loads fast.
The next thing I want you to look at is Mobile User Experience. Look, the number of people that are using mobile devices is continually going up. So much so that Google has a mobile-first index.
The next factor that I want you to look at is Topical Content. The more detail that you go into on each page around the same topic, the better you're going to end up ranking. Versus if you go really broad and cover a lot of random topics, but you don't go in-depth on all of them.
Another factor and this is from Ahrefs, it's all about URL Length. The longer your URL length, the lower your rankings are. So you want to keep your URL short and to the point.
Another thing to look at is Content Length. Generally speaking, the longer your content, the more social shares you're going to end up getting, the better you're going to end up doing.
Backlinks are another big factor. And as you can see from this chart by Ahrefs, backlinks have more of an impact on your rankings than On-page SEO; that's getting sites to link to you, it's super important.
And one thing that very few SEO's looks at is the power of brand and user signals. The ex-CEO of Google once said, "Brands are the solution, not the problem." "Brands are how you sort out the cesspool."
These days security is a big issue as well, so you want to make sure you're using an SSL Certificate, so that way you get that HTTPS. Because when people go to your website and you're not using SSL, you're more likely to get a warning.
00:00 - Introduction
00:43 - Fact Or Fiction ( Before we Get To Start )
01:58 - Check Out What You Get By The End Of this Video
02:08 - The 3 Keys To Win Online - Key 1 - Why Is SEO Important?
03:07 - Top 5 Reasons Whys SEO Is So Important
03:37 - Key 2 - Choosing Your Battleground
05:25 - Key 3 - Unlock The SEO Factors
07:00 - Looking For The Holy Grail Of SEO ( 8 Factors )
09:44 - Things To Do Before The Next Lesson
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/pIbQfOcsEsE
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Download the course materials: https://neilpatel.com/training
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/
____________________________________________
The first one: My industry is too hard to get ranked in.
Second one: Only big companies can do well on Google. Then I always hear, the more pages I have, the better.
Now let's go over all five of them.
The first one: It doesn't matter what industry you're in, you can always rank on Google.
Now, of course, creating an account on Google Search Console and submitting your sitemap isn't a bad thing to do. And you don't need to spend a ton of money to win online, and that's why I started to get into SEO.
There are three main keys that you really need to understand if you want to win online.
The first is, why is SEO so important? Look, SEO's a process of optimizing any given search word, or term, for a search engine on your site. So no matter what time of the day or what country people are in, when they're searching, you can be found, you're getting that traffic, and some of it will end up converting into sales.
The next key to winning online is choosing your battleground. They dominate search on all landscapes. So when you look at the desktop, they're an estimated 4.5 billion active internet users, and Google's search share for desktop is 87%. That's roughly 8.7 out of 10! That's an amazing result.
And just being on there isn't enough. Your position is everything! Over 31.7% of people click on position one, according to Advanced Web Ranking.
The third key, which is unlocking the SEO factors to win online.
One of them is Page Speed. For every second delay means roughly 7% reduction in conversions, according to HubSpot. So you want to make sure your site loads fast.
The next thing I want you to look at is Mobile User Experience. Look, the number of people that are using mobile devices is continually going up. So much so that Google has a mobile-first index.
The next factor that I want you to look at is Topical Content. The more detail that you go into on each page around the same topic, the better you're going to end up ranking. Versus if you go really broad and cover a lot of random topics, but you don't go in-depth on all of them.
Another factor and this is from Ahrefs, it's all about URL Length. The longer your URL length, the lower your rankings are. So you want to keep your URL short and to the point.
Another thing to look at is Content Length. Generally speaking, the longer your content, the more social shares you're going to end up getting, the better you're going to end up doing.
Backlinks are another big factor. And as you can see from this chart by Ahrefs, backlinks have more of an impact on your rankings than On-page SEO; that's getting sites to link to you, it's super important.
And one thing that very few SEO's looks at is the power of brand and user signals. The ex-CEO of Google once said, "Brands are the solution, not the problem." "Brands are how you sort out the cesspool."
These days security is a big issue as well, so you want to make sure you're using an SSL Certificate, so that way you get that HTTPS. Because when people go to your website and you're not using SSL, you're more likely to get a warning.
00:00 - Introduction
00:43 - Fact Or Fiction ( Before we Get To Start )
01:58 - Check Out What You Get By The End Of this Video
02:08 - The 3 Keys To Win Online - Key 1 - Why Is SEO Important?
03:07 - Top 5 Reasons Whys SEO Is So Important
03:37 - Key 2 - Choosing Your Battleground
05:25 - Key 3 - Unlock The SEO Factors
07:00 - Looking For The Holy Grail Of SEO ( 8 Factors )
09:44 - Things To Do Before The Next Lesson
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/pIbQfOcsEsE
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
On-page and technical SEO Part 1 - SEO Unlocked - Free SEO Course with Neil Patel
Today I'm going to walk you through the process I use for on-page and ...
Today I'm going to walk you through the process I use for on-page and technical SEO optimization. This is one of the foundations of any successful SEO campaign, so whether ...you're running an audit to pinpoint specific actions you need to take to improve your website or you're going after more ambitious goals with your SEO campaigns, this is something you have to master.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Browseo: https://www.browseo.net/
Social Pug: https://marketplace.mediavine.com/grow-social-pro/
Super Socializer: https://br.wordpress.org/plugins/super-socializer/
Envato: https://envato.com/
GraphicRiver: https://graphicriver.net/
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/U655ixy-sdE
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Browseo: https://www.browseo.net/
Social Pug: https://marketplace.mediavine.com/grow-social-pro/
Super Socializer: https://br.wordpress.org/plugins/super-socializer/
Envato: https://envato.com/
GraphicRiver: https://graphicriver.net/
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/U655ixy-sdE
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
On-page and technical SEO Part 2 - SEO Unlocked - Free SEO Course with Neil Patel
Today I'm going to walk you through the process I use for on-page and ...
Today I'm going to walk you through the process I use for on-page and technical SEO optimization. This is one of the foundations of any successful SEO campaign, so whether ...you're running an audit to pinpoint specific actions you need to take to improve your website or you're going after more ambitious goals with your SEO campaigns, this is something you have to master.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Analytics: https://analytics.google.com/analytics/web/
____________________________________________
One thing that most people don't think about when it comes to SEO is dwell time. And if you're not sure what dwell time is, don't worry about that.
Its Session duration, you know, is someone staying on your website for a long time.
Bounce rate. Are they just bouncing off and going to a different website or going back to Google or somewhere around the web because they're not happy with what they're seeing?
And click-through rate. A click-through rate is when someone's doing a Google search, they find a keyword, are they clicking on your listing more than the competitors?
Because if they're clicking on your listing more, it tells Google that hey, you're more relevant.
But there's things that you can do to keep them there as long as possible. The main way is to measure and check to see if your customers are happy. And even your visitors.
The way you do this is you go to Google Analytics, and you sign up. If you're not sure how, you can always email your developer or you can ask my team and we'll tell you feedback on how to do this.
Once you add it to your website, you can view it in your source code. And then over time, not right away. And you'll start seeing it for future dates. So if you put on the code today, you're not going to see your traffic stats and your data from a month ago, but you'll see it from today onward.
And what's cool about Google Analytics is it can show you session duration, this is how long people are going to be on your website, and then navigation, go to audience.
Then click on behavior, and then click on engagement. And you'll get data all the way from time on site, page use per session, bounce rate, these are all very important metrics. What you ideally want to shoot for is people staying on your site for at least two minutes.
And I'll show you how to do that over time.
The first thing you want to do is within the navigation of Google Analytics, go to behavior, then site content, and then exit pages. This will show you all the pages that are causing people to leave your website.
Put yourself in the visitors shoes or the customer shoes. That way I can keep them on my website and keep educating and helping them out and provide a better user experience.
You also want to look at your site speed. The slower your site loads, the worse your bounce rates going to get. So go to Ubersuggest. And in Ubersuggest, go to the site audit report in the left hand navigation, once you load up Ubersuggest.
And then I want you to click on site audit, in there, not only does this report show you all the errors you'll have when it comes to SEO.
As you get more traffic, you get more age, you've been around on the web longer, your bounce rate should decrease.
Another way to make your metrics better is to improve your click-through rate. So you want to use appealing text. So for your title, I broke down in the previous lesson on how to create amazing titles, follow that. In your meta description. Make sure you include keywords. And you can use a site audit report in Ubersuggest to make sure you're avoid using long meta descriptions or long title tags, or duplicate descriptions or duplicate title tags.
By following all of that, you'll end up doing better and getting more clicks, which will improve your rankings.
So you want to make sure that your site is mobile compatible, you can do this through a responsive design, and that helps quite a bit.
Page speed is super important with mobile because these mobile devices even if they're on 5G or LTE, it doesn't mean they're going to get that connection everywhere.
00:00 - Introduction
00:18 - Dwell Time
01:31 - GooGle Analytics
02:49 - Session Duration Benchmark
03:47 - Finding your bounce Rate
04:46 - Page Speed
05:54 - Benchmark
06:40 - CTR - Meta Tags
09:11 - Mobile Friendly
10:40 - Site Structure
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Analytics: https://analytics.google.com/analytics/web/
____________________________________________
One thing that most people don't think about when it comes to SEO is dwell time. And if you're not sure what dwell time is, don't worry about that.
Its Session duration, you know, is someone staying on your website for a long time.
Bounce rate. Are they just bouncing off and going to a different website or going back to Google or somewhere around the web because they're not happy with what they're seeing?
And click-through rate. A click-through rate is when someone's doing a Google search, they find a keyword, are they clicking on your listing more than the competitors?
Because if they're clicking on your listing more, it tells Google that hey, you're more relevant.
But there's things that you can do to keep them there as long as possible. The main way is to measure and check to see if your customers are happy. And even your visitors.
The way you do this is you go to Google Analytics, and you sign up. If you're not sure how, you can always email your developer or you can ask my team and we'll tell you feedback on how to do this.
Once you add it to your website, you can view it in your source code. And then over time, not right away. And you'll start seeing it for future dates. So if you put on the code today, you're not going to see your traffic stats and your data from a month ago, but you'll see it from today onward.
And what's cool about Google Analytics is it can show you session duration, this is how long people are going to be on your website, and then navigation, go to audience.
Then click on behavior, and then click on engagement. And you'll get data all the way from time on site, page use per session, bounce rate, these are all very important metrics. What you ideally want to shoot for is people staying on your site for at least two minutes.
And I'll show you how to do that over time.
The first thing you want to do is within the navigation of Google Analytics, go to behavior, then site content, and then exit pages. This will show you all the pages that are causing people to leave your website.
Put yourself in the visitors shoes or the customer shoes. That way I can keep them on my website and keep educating and helping them out and provide a better user experience.
You also want to look at your site speed. The slower your site loads, the worse your bounce rates going to get. So go to Ubersuggest. And in Ubersuggest, go to the site audit report in the left hand navigation, once you load up Ubersuggest.
And then I want you to click on site audit, in there, not only does this report show you all the errors you'll have when it comes to SEO.
As you get more traffic, you get more age, you've been around on the web longer, your bounce rate should decrease.
Another way to make your metrics better is to improve your click-through rate. So you want to use appealing text. So for your title, I broke down in the previous lesson on how to create amazing titles, follow that. In your meta description. Make sure you include keywords. And you can use a site audit report in Ubersuggest to make sure you're avoid using long meta descriptions or long title tags, or duplicate descriptions or duplicate title tags.
By following all of that, you'll end up doing better and getting more clicks, which will improve your rankings.
So you want to make sure that your site is mobile compatible, you can do this through a responsive design, and that helps quite a bit.
Page speed is super important with mobile because these mobile devices even if they're on 5G or LTE, it doesn't mean they're going to get that connection everywhere.
00:00 - Introduction
00:18 - Dwell Time
01:31 - GooGle Analytics
02:49 - Session Duration Benchmark
03:47 - Finding your bounce Rate
04:46 - Page Speed
05:54 - Benchmark
06:40 - CTR - Meta Tags
09:11 - Mobile Friendly
10:40 - Site Structure
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How To Do An SEO Site Audit - On-page SEO Part 3 - SEO Unlocked
Today I'm going to teach you how to do an SEO site audit. With this ...
Today I'm going to teach you how to do an SEO site audit. With this lesson, there's going to be a lot of factors and a lot of things that ...we're going to be breaking down. In addition to that, we're going to show you how you can do this through Ubersuggest, which is an SEO tool. So that way, you don't have to do this all manually.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Google's Search Console: https://search.google.com/search-console/
____________________________________________
You want to first find the areas that you need to fix on your website, so first off, go to Google and type in site, colon, and put in your domain .com. Once you hit search, what you'll see is a list on Google. You'll either see one result, which is not good, you want to see more than one. You'll see zero results, which is not good either and if you have that, don't worry, we'll teach you how to fix this.
So once you know that you can be seen, you want to make sure there's only one version of your website.
Then I want you to go to Ubersuggest, type in your domain name. It'll take you to an overview report under the traffic analyser.
If you're seeing more traffic over time, that's great. If you have a new website or a website that's barely old and you haven't done much SEO, you're probably going to see no results. And that's okay as well because as you implement some of these changes that I'm going to teach you, your numbers are going to go up, you're going to rank for more keywords which is what the bottom graph shows you, and you're going to get more traffic from Google, which is what the top graph shows you.
And this report's also cool because you can put in some of your competitors and it allows you to compare how you're doing to your competition over time.
Now it's time to go and analyze your website to see what's wrong, what you need to fix and how you can get more traffic.
So with the SEO site audit report, it shows you an overview. Your critical errors, your warnings, your recommendations.
You have to fix your whole site.
Then you also want to look at the warnings tab and then the recommendations tab as well.
If it shows that you have thin content, that's not good. You want to fix that. Not every page is going to be perfect and have a lot of text, but fix the ones that make sense.
Because when people search on Google for images, and the image search is very popular, especially niches like travel, if you don't have alt tags, it's harder for Google to decipher what that images is about.
You also want to look at internal links. Throughout Ubersuggest, once you put in your URL, assuming you're getting more and more traffic, eventually you'll see your top pages report load up with a ton of examples.
Backlinks, really important factor because the more sites linking to you, the better you're going to do as well. But not all links are equal, some are bad, some are good. This report shows you all the people linking to you and the anchor text of the link.
Going back to the site audit report, you want to make sure you don't have broken pages or broken links. It'll point that out as well and you can fix those.
The next thing to check out is site maps. So within Google's Search Console, you want to upload a sitemap. They report on it. You can just put in any URL, like your website .com slash robots.txt and you can see what's being blocked or what's not.
Remember how I showed you that top pages report? If you have a new website, you won't see much there, but if you have an existing website and a ton of traffic, you want to make sure you're linking to those top pages when it makes sense because it'll even help them get more traffic, more social shares, more backlinks over time.
And of course, last but not least, I want you to check for penalties. So go to Google Search Console, look at manual actions and just make sure there's no issues detected. Because if there are, you want to fix them.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/k04rHijEPSw
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Google's Search Console: https://search.google.com/search-console/
____________________________________________
You want to first find the areas that you need to fix on your website, so first off, go to Google and type in site, colon, and put in your domain .com. Once you hit search, what you'll see is a list on Google. You'll either see one result, which is not good, you want to see more than one. You'll see zero results, which is not good either and if you have that, don't worry, we'll teach you how to fix this.
So once you know that you can be seen, you want to make sure there's only one version of your website.
Then I want you to go to Ubersuggest, type in your domain name. It'll take you to an overview report under the traffic analyser.
If you're seeing more traffic over time, that's great. If you have a new website or a website that's barely old and you haven't done much SEO, you're probably going to see no results. And that's okay as well because as you implement some of these changes that I'm going to teach you, your numbers are going to go up, you're going to rank for more keywords which is what the bottom graph shows you, and you're going to get more traffic from Google, which is what the top graph shows you.
And this report's also cool because you can put in some of your competitors and it allows you to compare how you're doing to your competition over time.
Now it's time to go and analyze your website to see what's wrong, what you need to fix and how you can get more traffic.
So with the SEO site audit report, it shows you an overview. Your critical errors, your warnings, your recommendations.
You have to fix your whole site.
Then you also want to look at the warnings tab and then the recommendations tab as well.
If it shows that you have thin content, that's not good. You want to fix that. Not every page is going to be perfect and have a lot of text, but fix the ones that make sense.
Because when people search on Google for images, and the image search is very popular, especially niches like travel, if you don't have alt tags, it's harder for Google to decipher what that images is about.
You also want to look at internal links. Throughout Ubersuggest, once you put in your URL, assuming you're getting more and more traffic, eventually you'll see your top pages report load up with a ton of examples.
Backlinks, really important factor because the more sites linking to you, the better you're going to do as well. But not all links are equal, some are bad, some are good. This report shows you all the people linking to you and the anchor text of the link.
Going back to the site audit report, you want to make sure you don't have broken pages or broken links. It'll point that out as well and you can fix those.
The next thing to check out is site maps. So within Google's Search Console, you want to upload a sitemap. They report on it. You can just put in any URL, like your website .com slash robots.txt and you can see what's being blocked or what's not.
Remember how I showed you that top pages report? If you have a new website, you won't see much there, but if you have an existing website and a ton of traffic, you want to make sure you're linking to those top pages when it makes sense because it'll even help them get more traffic, more social shares, more backlinks over time.
And of course, last but not least, I want you to check for penalties. So go to Google Search Console, look at manual actions and just make sure there's no issues detected. Because if there are, you want to fix them.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/k04rHijEPSw
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
Content Marketing Part 1 - SEO Unlocked - Free SEO Course with Neil Patel
Today I'm going to be covering content marketing, part one. So we're ...
Today I'm going to be covering content marketing, part one. So we're going to get into the fundamentals, and then the next lesson is going to go over step-by-step tactics ...that you need to implement to get results through content marketing.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
QuickSprout: https://www.quicksprout.com/
Crazy Egg: https://www.crazyegg.com/
____________________________________________
Before we get started, I want to let you know, don't look back and ask, "Why," look ahead and ask, "Why not?" Because, as we cover content marketing, what you'll find is, a lot of companies are asking, "Hey, why should I end up doing it?" Well, you should end up doing it because it produces results, and I have some stats to show you later on.
But before we get started, let's look at the evolution of Google. What most people don't know is Google does more than one algorithm update per day, and as they've gone around over the years, they've gotten smarter and smarter, where now, a lot of it is related to artificial intelligence, and they're really able to predict what humans want.
So why is content marketing important? I'll go over a few of the main bullet points.
Conversion rates are six times higher for adopters against non-adopters, it results into increased brand awareness, 91% of B2B marketers use content marketing, so it's not just for B2C, it's also for B2B as well. 27% of U.S. internet users now have ad-blocking installed, so you're not going to get to as many people as you used to through ads, so content marketing is another way to attract more people. And if you adapt, you can win, it's a great way to compete against the bigger corporations.
And that's why I really got into it, is because when you have little to no budget, and you want to compete with the big guys, ads are expensive, but content marketing is a good solution for you. If you do this, it'll also help you build trust and authority with your ideal audience, which generates quite a bit of sales.
When you're doing content marketing, if you don't understand you're customer's problems, you won't do well. It's all about finding the balance between the keywords that you want to target with your site, and the content.
When it comes to e-commerce, you need to know the journey, especially with content marketing, from discovering the potential problem to understanding it to then figuring out solutions, to the type of product that you want to test the solution against, comparing your brand with other brands for the same type of product.
You also want to search for discount codes, see if people are using content for that. You want to look for your product specifically, see if there's good content around that, and then of course, creative applications for your product. And this one applies to innovative products specifically, right? And we'll go over examples of that in the upcoming lessons.
And creativity is a huge component in doing well with content marketing. And with this formula, we found that even if you're not that creative, you don't have to worry, just following this formula will get you results.
So the first step in Franklins' Law of Content Success is String Ideas. Well, you can grab your keyword ideas from the earlier modules that we covered in SEO Unlocked.
Now that you have some keywords, you want to first figure out who you are, because not every company is the same.
This is super-important, especially at the beginning, you don't want to go off-brand, because yes, it may drive traffic, but if it's off-brand, it probably won't drive any sales, and this is both for B2B and B2C.
If you have little to no traffic, and you have a brand-new site where you've done little to no SEO, put in a competitor's domain here, because when you add a competitor's domain name, you'll be able to see what's working for them, and it's a great place to start. This will take you to a page that shows you all the keywords that you're getting traffic for, or your competition's getting traffic for, and it'll give you an idea, on the right side of the report, of who else is ranking, and it'll give you the essence of, all right, how much traffic can I get if I ranked higher, is this keyword representative of my brand, will it work well?
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/zks1MFJsyUc
#SEO #NeilPatel #ContentMarketingShow More
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
QuickSprout: https://www.quicksprout.com/
Crazy Egg: https://www.crazyegg.com/
____________________________________________
Before we get started, I want to let you know, don't look back and ask, "Why," look ahead and ask, "Why not?" Because, as we cover content marketing, what you'll find is, a lot of companies are asking, "Hey, why should I end up doing it?" Well, you should end up doing it because it produces results, and I have some stats to show you later on.
But before we get started, let's look at the evolution of Google. What most people don't know is Google does more than one algorithm update per day, and as they've gone around over the years, they've gotten smarter and smarter, where now, a lot of it is related to artificial intelligence, and they're really able to predict what humans want.
So why is content marketing important? I'll go over a few of the main bullet points.
Conversion rates are six times higher for adopters against non-adopters, it results into increased brand awareness, 91% of B2B marketers use content marketing, so it's not just for B2C, it's also for B2B as well. 27% of U.S. internet users now have ad-blocking installed, so you're not going to get to as many people as you used to through ads, so content marketing is another way to attract more people. And if you adapt, you can win, it's a great way to compete against the bigger corporations.
And that's why I really got into it, is because when you have little to no budget, and you want to compete with the big guys, ads are expensive, but content marketing is a good solution for you. If you do this, it'll also help you build trust and authority with your ideal audience, which generates quite a bit of sales.
When you're doing content marketing, if you don't understand you're customer's problems, you won't do well. It's all about finding the balance between the keywords that you want to target with your site, and the content.
When it comes to e-commerce, you need to know the journey, especially with content marketing, from discovering the potential problem to understanding it to then figuring out solutions, to the type of product that you want to test the solution against, comparing your brand with other brands for the same type of product.
You also want to search for discount codes, see if people are using content for that. You want to look for your product specifically, see if there's good content around that, and then of course, creative applications for your product. And this one applies to innovative products specifically, right? And we'll go over examples of that in the upcoming lessons.
And creativity is a huge component in doing well with content marketing. And with this formula, we found that even if you're not that creative, you don't have to worry, just following this formula will get you results.
So the first step in Franklins' Law of Content Success is String Ideas. Well, you can grab your keyword ideas from the earlier modules that we covered in SEO Unlocked.
Now that you have some keywords, you want to first figure out who you are, because not every company is the same.
This is super-important, especially at the beginning, you don't want to go off-brand, because yes, it may drive traffic, but if it's off-brand, it probably won't drive any sales, and this is both for B2B and B2C.
If you have little to no traffic, and you have a brand-new site where you've done little to no SEO, put in a competitor's domain here, because when you add a competitor's domain name, you'll be able to see what's working for them, and it's a great place to start. This will take you to a page that shows you all the keywords that you're getting traffic for, or your competition's getting traffic for, and it'll give you an idea, on the right side of the report, of who else is ranking, and it'll give you the essence of, all right, how much traffic can I get if I ranked higher, is this keyword representative of my brand, will it work well?
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/zks1MFJsyUc
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Now Playing
Advanced Content Marketing Tactics - Content Marketing Part 1 - Lesson 2 - SEO Unlocked
Today I'm going to teach you about the WHIPS concept when it comes to ...
Today I'm going to teach you about the WHIPS concept when it comes to content marketing. If you follow this concept, even if you're not the best writer, you'll be ...able to attract the right type of audience and then convert them into a customer. With content marketing, you don't need to be the best writer, you just need to understand your reader.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
MailChimp: https://mailchimp.com/
ConvertKit: https://convertkit.com/
____________________________________________
And if you follow the WHIPS concept, you won't have to worry about that one bit. And I'm going to break them down one step at a time.
So window shopper, they're usually interested in purchasing something, but they might not be from you. They're always Googling, searching for a solution, and if you're using the keyword Ideas Report, Ubersuggest, it'll help you find a lot of help me key words. So when someone's Googling for the solution, you want to make sure they find your site. And again, you can get these keywords the inform me type of ones from the keyword Ideas Report within Ubersuggest.
Persuade me, these people know about a product or service and the competitors, and that's a really important part. And again, if you're looking for a comparison related keywords that are more so related to persuade me, you can find them in the comparison tab on Ubersuggest. And of course the show me, they knows about the specific product or service. They just need the final push.
20 things that'll help you become better content marketers.
- The first one is put people first. If you help people and always put them first, you're much more likely to succeed.
- Number two, you want to create content that teaches if your content doesn't teach and educate people and really provide a benefit where they're done reading and they're like, "Oh, I learned this," you're not going to do well.
- Number three, create a conversation. By creating a conversation, by using the words you and I within your blog post, it's going to feel like they're right there in front of you having a conversation with you and they're much more likely to stick around.
- Four, define your own tone. Use your own voice, do what's natural for you. Don't try to copy someone else's voice.
- You also want to write to one person. Remember, yes, thousands of people could be reading your content, but it's one person at a time, so make sure that you're writing to that one person. That way it's much more personable.
- You can also use Google voice instead of typing, so in Google docs you can use the voice feature. A lot of times I'll just talk and it'll write things down and then I'll go back and then modify it.
- Number seven, use active voice over passive voice. Active voices like you stole the cookie from the cookie jar.
- I also want you to keep your sentences short. Two to three sentences max per paragraph.
- I also want you to use simple words. I hate when people use complex words or technical jargon. It's really a big pet peeve for me.
- You also want to backup your findings with research. If you're using data trying to prove a point, you need a back it all up with research.
- Read inspirational writers. I read people like Seth Godin or Guy Kawasaki, love their writing style. Go find ones that really resonate with you, read it because it'll help you become a better writer.
- You also want to add visual media. I use a ton of images as well as videos and even sometimes audio file and it helps convey my message. Image says a thousand words.
- You want to guide your user to their next step. Let them know what they need to do step by step and make sure you interlink to other related content pieces that can help them with their journey.
- And of course with your blog posts, I love wrapping things up with a conclusion. A lot of people will go to your blog post, scroll all the way down, read the conclusion, if they like it, they'll scroll back up and then read the rest.
- Start with the personal story. Storytelling is a 1,000-plus-year-old marketing tactic. It works really well.
- Edits can wait, your piece doesn't have to be perfect.
- End with the question and when they leave a comment, I make sure I respond to each and every single one.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/cJbKV2_B-xc
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
MailChimp: https://mailchimp.com/
ConvertKit: https://convertkit.com/
____________________________________________
And if you follow the WHIPS concept, you won't have to worry about that one bit. And I'm going to break them down one step at a time.
So window shopper, they're usually interested in purchasing something, but they might not be from you. They're always Googling, searching for a solution, and if you're using the keyword Ideas Report, Ubersuggest, it'll help you find a lot of help me key words. So when someone's Googling for the solution, you want to make sure they find your site. And again, you can get these keywords the inform me type of ones from the keyword Ideas Report within Ubersuggest.
Persuade me, these people know about a product or service and the competitors, and that's a really important part. And again, if you're looking for a comparison related keywords that are more so related to persuade me, you can find them in the comparison tab on Ubersuggest. And of course the show me, they knows about the specific product or service. They just need the final push.
20 things that'll help you become better content marketers.
- The first one is put people first. If you help people and always put them first, you're much more likely to succeed.
- Number two, you want to create content that teaches if your content doesn't teach and educate people and really provide a benefit where they're done reading and they're like, "Oh, I learned this," you're not going to do well.
- Number three, create a conversation. By creating a conversation, by using the words you and I within your blog post, it's going to feel like they're right there in front of you having a conversation with you and they're much more likely to stick around.
- Four, define your own tone. Use your own voice, do what's natural for you. Don't try to copy someone else's voice.
- You also want to write to one person. Remember, yes, thousands of people could be reading your content, but it's one person at a time, so make sure that you're writing to that one person. That way it's much more personable.
- You can also use Google voice instead of typing, so in Google docs you can use the voice feature. A lot of times I'll just talk and it'll write things down and then I'll go back and then modify it.
- Number seven, use active voice over passive voice. Active voices like you stole the cookie from the cookie jar.
- I also want you to keep your sentences short. Two to three sentences max per paragraph.
- I also want you to use simple words. I hate when people use complex words or technical jargon. It's really a big pet peeve for me.
- You also want to backup your findings with research. If you're using data trying to prove a point, you need a back it all up with research.
- Read inspirational writers. I read people like Seth Godin or Guy Kawasaki, love their writing style. Go find ones that really resonate with you, read it because it'll help you become a better writer.
- You also want to add visual media. I use a ton of images as well as videos and even sometimes audio file and it helps convey my message. Image says a thousand words.
- You want to guide your user to their next step. Let them know what they need to do step by step and make sure you interlink to other related content pieces that can help them with their journey.
- And of course with your blog posts, I love wrapping things up with a conclusion. A lot of people will go to your blog post, scroll all the way down, read the conclusion, if they like it, they'll scroll back up and then read the rest.
- Start with the personal story. Storytelling is a 1,000-plus-year-old marketing tactic. It works really well.
- Edits can wait, your piece doesn't have to be perfect.
- End with the question and when they leave a comment, I make sure I respond to each and every single one.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/cJbKV2_B-xc
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
The 10 Commandments of Content Marketing - Content Marketing Part 2 - Lesson 1 - SEO Unlocked
Today is another day of SEO Unlocked. Now, we're going to dive into ...
Today is another day of SEO Unlocked. Now, we're going to dive into the advanced parts of content marketing. So this week's going to be really fun. This week, we're ...going to get into the advanced elements as well as writing content that you could be publishing on your own website.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
TechCrunch: https://techcrunch.com/
NerdWallet: https://www.nerdwallet.com/
____________________________________________
When you're creating content, there are many different content types out there and you need to make sure that you master each and every single one because different ones can be used for different things. Some are better for selling, some are better for getting traffic, some are better for getting backlinks. And I want to go over some of the main content types of pieces that I use to generate more traffic.
The first one is the list. You can do list in a unique way in which when you're going through it, you can integrate it in a conversational type, and here's the example of someone doing that.
Another content type, this is one of my favorites as well, infographics. You can do it on any subject, any topic. But the key with infographics is not to abuse it. A lot of people go out there and be like, oh this infographic on computers will do really well.
Next type of content, social media. Depending on the social platform, the type of content that they accept is going to vary largely and a lot of the content that you see on these social platforms that you can also use even on your own website is video.
Video is the biggest booming content out there that is going to be more and more popular throughout the next coming year. It's that powerful.
There are also podcasts as well. You don't get as many people to attend a webinar because it takes more time commitment from them, but they're super engaged and they're much more likely to convert into a paying customer. Tools are one of the best forms of content marketing and it is my favorite, it actually produces a better ROI.
Checklist, people love having a sense of accomplishment and you can give them that with a checklist. So you can create a blog post that has eight steps or seven steps or ten steps and people can go through them step by step.
But when you're doing content, there is a secret sauce and most people don't talk about it. It really comes down to these 10 commandments of content outlines. If you follow these ten steps, you're much more likely to produce content that hits and gets traffic because no matter what people tell you about content marketing, there is no guarantee that if someone or you publish a blog post and write one, that it's going to hit.
So the first one is word count.
The second thing is the tone.
The introduction is super important.
I also love asking readers questions in my introductions because it creates engagement and it creates that bond between me and the reader.
So by using words that are very descriptive, it allows me to help paint that picture for the individual.
Another way and this generates a lot of sales is through pre-selling.
Then you get into the trigger section.
You also want to cover the subtle musketeer intent.
Then number nine, we get into personalization. You need to add in your own opinion, your own voice, your own flavor, you're on the slant, your stories.
Then of course, last, but not least, there is the source material.
This is where you cite all the references, all the data that you're using. That way people can see you as an expert. If you're using stats and data, don't just make them up. If you're getting them from other places, don't steal them either, cite them.
And if you don't know how to find the source data, we covered this last week. Where you just Google for any term that you're looking for information on and then you type in data at the end or statistics.
So I'm a type in, SEO space statistics or SEO data and you'll end up finding a lot of sites that have stats and data that you can end up citing, assuming it's relevant to the article that you're publishing.
So last action steps, I want you to download the ten commandments of the count outlines. Then, I want you to create your first outline. And then, I want you to review your competitors' content with these commandments in mind.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/28MeI9YccNY
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
TechCrunch: https://techcrunch.com/
NerdWallet: https://www.nerdwallet.com/
____________________________________________
When you're creating content, there are many different content types out there and you need to make sure that you master each and every single one because different ones can be used for different things. Some are better for selling, some are better for getting traffic, some are better for getting backlinks. And I want to go over some of the main content types of pieces that I use to generate more traffic.
The first one is the list. You can do list in a unique way in which when you're going through it, you can integrate it in a conversational type, and here's the example of someone doing that.
Another content type, this is one of my favorites as well, infographics. You can do it on any subject, any topic. But the key with infographics is not to abuse it. A lot of people go out there and be like, oh this infographic on computers will do really well.
Next type of content, social media. Depending on the social platform, the type of content that they accept is going to vary largely and a lot of the content that you see on these social platforms that you can also use even on your own website is video.
Video is the biggest booming content out there that is going to be more and more popular throughout the next coming year. It's that powerful.
There are also podcasts as well. You don't get as many people to attend a webinar because it takes more time commitment from them, but they're super engaged and they're much more likely to convert into a paying customer. Tools are one of the best forms of content marketing and it is my favorite, it actually produces a better ROI.
Checklist, people love having a sense of accomplishment and you can give them that with a checklist. So you can create a blog post that has eight steps or seven steps or ten steps and people can go through them step by step.
But when you're doing content, there is a secret sauce and most people don't talk about it. It really comes down to these 10 commandments of content outlines. If you follow these ten steps, you're much more likely to produce content that hits and gets traffic because no matter what people tell you about content marketing, there is no guarantee that if someone or you publish a blog post and write one, that it's going to hit.
So the first one is word count.
The second thing is the tone.
The introduction is super important.
I also love asking readers questions in my introductions because it creates engagement and it creates that bond between me and the reader.
So by using words that are very descriptive, it allows me to help paint that picture for the individual.
Another way and this generates a lot of sales is through pre-selling.
Then you get into the trigger section.
You also want to cover the subtle musketeer intent.
Then number nine, we get into personalization. You need to add in your own opinion, your own voice, your own flavor, you're on the slant, your stories.
Then of course, last, but not least, there is the source material.
This is where you cite all the references, all the data that you're using. That way people can see you as an expert. If you're using stats and data, don't just make them up. If you're getting them from other places, don't steal them either, cite them.
And if you don't know how to find the source data, we covered this last week. Where you just Google for any term that you're looking for information on and then you type in data at the end or statistics.
So I'm a type in, SEO space statistics or SEO data and you'll end up finding a lot of sites that have stats and data that you can end up citing, assuming it's relevant to the article that you're publishing.
So last action steps, I want you to download the ten commandments of the count outlines. Then, I want you to create your first outline. And then, I want you to review your competitors' content with these commandments in mind.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/28MeI9YccNY
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How to Edit Your Content For SEO - Content Marketing Part 2 - SEO Unlocked
Today is another day of SEO Unlocked. Today we're going to be covering ...
Today is another day of SEO Unlocked. Today we're going to be covering editing.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Grammarly: ...https://www.grammarly.com/
Hemingway app: http://www.hemingwayapp.com/
CrazyEgg: https://www.crazyegg.com/
____________________________________________
I want to first start off with this quote from Steve Martin, he's an actor, many of you guys have seen him on television. I don't think anyone is ever writing so that you can throw it away. You're always writing it to be something. In other words, if you wrote something, you're not happy with it, don't worry about it. There's a whole editing process.
And it starts with going and finding the right keywords. Because if you're writing content that never ranks, it's going to be harder for you to get traffic.The search volume, the higher the number, the better.
SEO difficulty, typically when the number is 40 or lower, it's easier to rank for and that's the keywords that you ideally want to go after if you're a new website, or you haven't done much at SEO.
Then you also want to look at the pay difficulty. And of course you want to look for the cost per click as well.
The higher the number typically that also means the more lucrative that keyword is as well.
And as you're creating your own outline and filling it in, and you're generating your content, in essence you're writing. And as you're writing, finish it, and then start editing after but keep those keywords in mind while you're writing.
You don't have to produce a masterpiece from the first time that you're done writing that article, because in the previous lessons, we talked about the fact that you also want your article to sit for at least 24 hours before you do anything with it.
And now that you have your content up and running in Google Docs, let's go over the main steps that you need to follow in order to create a masterpiece through editing. So I call it STEPS.
The first one is you want to strive for brevity. A lot of people like adding in fluff, they're like, Neil, my competition has 2500 words, I'm going to write 3000 words.
And if you feel that it provides value to the reader by all means do it. But if you're just adding in fluff and wasting people's time, then they're not going to like you.
You'll also want to delete redundant words, by deleting redundant words, it'll get the point across quicker and people like that.
Make sure you also check for spelling and grammar errors. People don't like that. And if you're terrible at spelling and grammar, don't worry about it, I am as well. I use a Chrome extension called Grammarly, and it makes my life really easy because it corrects my spelling and grammar, better than Google does or even better than Microsoft Word does.
The second step in STEPS is technical jargon. Who doesn't want to sound smart? The thing that I hate the most and this is a big pet peeve of mine. So make your text easy to understand.
Another thing I love doing is using the app Hemingway app. It's a free website app, it'll tell you your overall score. And your overall goal is to just make your article super readable and easy to understand for anyone.
Next thing you want to ensure your writing flows. If it doesn't flow, who's going to want to read your content? You want your content flow seamless.
So my conclusion summarizes everything in my article, but also use a sub heading up conclusion right above it so that way people know, hey, this is the conclusion.
This is also why I push you to create outlines. Because if you create an outline, you can quickly tell before you write your content, if things are flowing.
The next step in STEPS is pain points. Think about the person reading it. Can you match your persona story pain points? If you can, you can relate more to them, and really hook them in.
You also don't want to abuse pain points. You don't want to push it really hard. You need to respect your readers time, and not just being like, ah, you suck because you have these issues like be nice and kind when you're covering the pain points as well.
The final section is SEO. If your article is not optimized for Google, how are people going to find it? And even though you may have a list of 50 or 100 keywords, you don't want to just keep stuffing in those keywords. Is it natural?
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/-1hw7akbdBQ
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Grammarly: ...https://www.grammarly.com/
Hemingway app: http://www.hemingwayapp.com/
CrazyEgg: https://www.crazyegg.com/
____________________________________________
I want to first start off with this quote from Steve Martin, he's an actor, many of you guys have seen him on television. I don't think anyone is ever writing so that you can throw it away. You're always writing it to be something. In other words, if you wrote something, you're not happy with it, don't worry about it. There's a whole editing process.
And it starts with going and finding the right keywords. Because if you're writing content that never ranks, it's going to be harder for you to get traffic.The search volume, the higher the number, the better.
SEO difficulty, typically when the number is 40 or lower, it's easier to rank for and that's the keywords that you ideally want to go after if you're a new website, or you haven't done much at SEO.
Then you also want to look at the pay difficulty. And of course you want to look for the cost per click as well.
The higher the number typically that also means the more lucrative that keyword is as well.
And as you're creating your own outline and filling it in, and you're generating your content, in essence you're writing. And as you're writing, finish it, and then start editing after but keep those keywords in mind while you're writing.
You don't have to produce a masterpiece from the first time that you're done writing that article, because in the previous lessons, we talked about the fact that you also want your article to sit for at least 24 hours before you do anything with it.
And now that you have your content up and running in Google Docs, let's go over the main steps that you need to follow in order to create a masterpiece through editing. So I call it STEPS.
The first one is you want to strive for brevity. A lot of people like adding in fluff, they're like, Neil, my competition has 2500 words, I'm going to write 3000 words.
And if you feel that it provides value to the reader by all means do it. But if you're just adding in fluff and wasting people's time, then they're not going to like you.
You'll also want to delete redundant words, by deleting redundant words, it'll get the point across quicker and people like that.
Make sure you also check for spelling and grammar errors. People don't like that. And if you're terrible at spelling and grammar, don't worry about it, I am as well. I use a Chrome extension called Grammarly, and it makes my life really easy because it corrects my spelling and grammar, better than Google does or even better than Microsoft Word does.
The second step in STEPS is technical jargon. Who doesn't want to sound smart? The thing that I hate the most and this is a big pet peeve of mine. So make your text easy to understand.
Another thing I love doing is using the app Hemingway app. It's a free website app, it'll tell you your overall score. And your overall goal is to just make your article super readable and easy to understand for anyone.
Next thing you want to ensure your writing flows. If it doesn't flow, who's going to want to read your content? You want your content flow seamless.
So my conclusion summarizes everything in my article, but also use a sub heading up conclusion right above it so that way people know, hey, this is the conclusion.
This is also why I push you to create outlines. Because if you create an outline, you can quickly tell before you write your content, if things are flowing.
The next step in STEPS is pain points. Think about the person reading it. Can you match your persona story pain points? If you can, you can relate more to them, and really hook them in.
You also don't want to abuse pain points. You don't want to push it really hard. You need to respect your readers time, and not just being like, ah, you suck because you have these issues like be nice and kind when you're covering the pain points as well.
The final section is SEO. If your article is not optimized for Google, how are people going to find it? And even though you may have a list of 50 or 100 keywords, you don't want to just keep stuffing in those keywords. Is it natural?
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/-1hw7akbdBQ
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
Discover Your Competitive Strategy - Content Marketing Part 2 - Lesson 3 - SEO Unlocked
Today I'm going to teach you how to supercharge your content marketing ...
Today I'm going to teach you how to supercharge your content marketing by learning from your competition. There's over a billion blogs on the web, that's so many, that's roughly ...one for every seven people. There's so many people who are already doing what you're trying to do with content marketing, you can learn from them. So why not take their concepts of what's working for them, put it on the table so you can learn from it.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Wirecutter: https://www.nytimes.com/wirecutter/
Outdoor Gearlab: https://www.outdoorgearlab.com/
Joe Rogan: https://www.joerogan.com/
____________________________________________
With your competitors, there's many different business models that they may have, from getting leads for public speaking, to being affiliate play, to selling software and tools, or getting more podcast listeners, to even getting more consulting leads or making money through advertising or selling products like e-commerce, content marketing works for all niches.
So let's go over some of these examples.
The first thing you need to do is put in your competitor's domain into Ubersuggest. So go to ubersuggest.com, put in your competitor's domain name, and from there, you'll see a report and the report will show you, hey, who is linking to your competition.
And the way you get there is in the left hand navigation side, make sure you click on Backlinks so that way you can see this report. And this will show you the pages on their sites that are performing well from a SEO standpoint, right? What are the pages that people want to link to because they feel they're ultra valuable? And that'll give you idea of what's working and what's not.
The third step is to go top pages in the left hand navigation and look for the popular pages. This will show you all the pages whether they're the e-commerce page, or a content rich page, or a video page, that's driving traffic based on social shares, backlinks, and estimated visits.
The fourth step when you're going to your competition's site and you're looking at their content, because you've now found this data from Ubersuggest. So when you're on that top pages report, you would click on over to their website and look to see if they have any emails, product, services, sign up for them.
So now let's dive a little bit deeper into different examples.
Let's start off with affiliates. There's a ton of affiliate sites out there, it's big. A good example of affiliate site is Wirecutter. They'll write articles on everything out there that benefit people, and you can see this in the Ubersuggest top pages report.
Another one is Outdoor Gearlab. And their website covers a lot of popular articles. And you can see this database on the estimated visits as well as the social shares. So you see the social shares on the right side and the estimated visits on the left side.
Marketo, which is now owned by Adobe. You can go to their website, check out their products, request a demo, download some of their ebooks, seminars. It'll give you idea of what they're doing to attract people.
Canva, another popular app, I use this one all the time. And you can see again, through the top pages that they have things around photo editors and templates and cards.
That's another example of a content piece that you can write that people love to read.
Podcasting. And listen to their podcast episodes. Because if this is your competition, you'll get an understanding of what they're doing, what's working. Make sure you go to their Apple Store, check out everything, the reviews, what people are saying what they like, what they dislike. This will give you ideas as well. Because this will all help you figure out how you can generate sales from your podcast, as well as how you can get the viewership and listens as well.
For people who sell products, there's a lot of examples of this.
One of my favorite examples is e-commerce. There's so many sites that use content marketing and sell products. And if you type in your e-commerce competitors into Ubersuggest and go to their top pages, you'll see what's driving them traffic.
And the last example that I want to share with you is courses. I used to have courses that I would sell, now I just give them away for free like I'm doing with SEO Unlocked.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/aNBotpi7J98
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Wirecutter: https://www.nytimes.com/wirecutter/
Outdoor Gearlab: https://www.outdoorgearlab.com/
Joe Rogan: https://www.joerogan.com/
____________________________________________
With your competitors, there's many different business models that they may have, from getting leads for public speaking, to being affiliate play, to selling software and tools, or getting more podcast listeners, to even getting more consulting leads or making money through advertising or selling products like e-commerce, content marketing works for all niches.
So let's go over some of these examples.
The first thing you need to do is put in your competitor's domain into Ubersuggest. So go to ubersuggest.com, put in your competitor's domain name, and from there, you'll see a report and the report will show you, hey, who is linking to your competition.
And the way you get there is in the left hand navigation side, make sure you click on Backlinks so that way you can see this report. And this will show you the pages on their sites that are performing well from a SEO standpoint, right? What are the pages that people want to link to because they feel they're ultra valuable? And that'll give you idea of what's working and what's not.
The third step is to go top pages in the left hand navigation and look for the popular pages. This will show you all the pages whether they're the e-commerce page, or a content rich page, or a video page, that's driving traffic based on social shares, backlinks, and estimated visits.
The fourth step when you're going to your competition's site and you're looking at their content, because you've now found this data from Ubersuggest. So when you're on that top pages report, you would click on over to their website and look to see if they have any emails, product, services, sign up for them.
So now let's dive a little bit deeper into different examples.
Let's start off with affiliates. There's a ton of affiliate sites out there, it's big. A good example of affiliate site is Wirecutter. They'll write articles on everything out there that benefit people, and you can see this in the Ubersuggest top pages report.
Another one is Outdoor Gearlab. And their website covers a lot of popular articles. And you can see this database on the estimated visits as well as the social shares. So you see the social shares on the right side and the estimated visits on the left side.
Marketo, which is now owned by Adobe. You can go to their website, check out their products, request a demo, download some of their ebooks, seminars. It'll give you idea of what they're doing to attract people.
Canva, another popular app, I use this one all the time. And you can see again, through the top pages that they have things around photo editors and templates and cards.
That's another example of a content piece that you can write that people love to read.
Podcasting. And listen to their podcast episodes. Because if this is your competition, you'll get an understanding of what they're doing, what's working. Make sure you go to their Apple Store, check out everything, the reviews, what people are saying what they like, what they dislike. This will give you ideas as well. Because this will all help you figure out how you can generate sales from your podcast, as well as how you can get the viewership and listens as well.
For people who sell products, there's a lot of examples of this.
One of my favorite examples is e-commerce. There's so many sites that use content marketing and sell products. And if you type in your e-commerce competitors into Ubersuggest and go to their top pages, you'll see what's driving them traffic.
And the last example that I want to share with you is courses. I used to have courses that I would sell, now I just give them away for free like I'm doing with SEO Unlocked.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/aNBotpi7J98
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
Over 4 Million Backlinks Built With This Simple Process - Module 05 - Lesson 1 - SEO Unlocked
Today is another day of SEO Unlocked. And this week, we're going to be ...
Today is another day of SEO Unlocked. And this week, we're going to be going over link building. "No matter how useful your content may be, "a site without links ...is far less likely "to rank highly in the organic search results." And that's why we're going to be going over link building for the whole week.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Crazy Egg: https://www.crazyegg.com/
Mailshake: https://mailshake.com/
____________________________________________
Now, of course, if you want to rank in the organic section, which isn't roughly in the middle, at the top you always see ads whenever you do a Google search, but the organic search results is what gets the most traffic. You need the magical thing which is links. And I'll end up breaking down how you can build them throughout this lesson.
But first, what is link building? Well, link building is about acquiring new inbound links to a website from external websites. That's like another website linking to yours.
But it's not always about quantity. See, a link isn't as simple as the more you have, the better off you are. It's more like a voting system.
So the way links goes is the more right links you get from relevant, authoritative sources, the better off you are. And here's some of my sites over the years. You know neilpatel.com, QuickSprout, which I no longer own, Crazy Egg. In essence, if you look at all my sites and you combine them, I built literally millions and millions of links over the years.
And you can do this using two tools. Ubersuggest, which will help you find the links; and then Mailshake, you can use to do Outbound to go and get the links.
But let's go over the central items in the Link Building Score Card and the optional ones.
The first essential thing is referring domains.So the key is to get as many unique sites linking to you as possible versus getting the same site linking to you over and over again.
Another one is do follow versus nofollow. There's a lot of nofollow sites that have a lot of traffic. They have a lot of authority. And they can drive you revenue as well. See, link building isn't just about ranking higher on Google. Link building's also getting that referring traffic from other websites and converting some of those visitors into customers, as well.
The more popular pages linking to your site, the better you are because the more traffic it's going to drive, which in theory, has a better shot of driving you leads, or sales, or conversions.
Then there's domain score and page score. The higher this number's from zero to 100 and more so, one to 100, but the higher you go up, the better off you are. Like the super authoritative sites like Wikipedia, Google, they're going to be up there. They're going to be 100 or close to it. Smaller sites are going to be lower on the scale. The higher up you go, the better off you are. because in theory, the more authoritative the site, the more effect, the more power that link holds.
Another essential is anchor text. This is the keyword that you click on in the link. So the keyword may end up being dog food or it could be the word marketing or whatever your business is.
So, when you're naturally building links and earning them because you created good content, you have a great website, that means your link text is going to be all over the board and that's okay.
Some of the optional things are link placement. But don't obsess over where a link is placed, because some people, they'll naturally link to you from a resources page, and although that's not as ideal as them linking within their content, something is better than nothing.
Relevancy, it's also important. The reason I say this is optional is because you can't always control relevancy either. So that's okay if they're not all 100 percent relevant.
Another one, strategy, this is optional. When you go into the Ubersuggest report for backlinks, you'll see that larger competitors have links. You may come up with a strategy on how you can get all those people to link to you and you could do well with that strategy.
You're going to have to do a lot of outreaching, and when you go through this whole process, what you'll find is from day one to month three, that's when you'll start seeing a lot of the links. And then give it another three months, and then you'll start seeing those links kick in.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/h-4ksx-b_ns
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Crazy Egg: https://www.crazyegg.com/
Mailshake: https://mailshake.com/
____________________________________________
Now, of course, if you want to rank in the organic section, which isn't roughly in the middle, at the top you always see ads whenever you do a Google search, but the organic search results is what gets the most traffic. You need the magical thing which is links. And I'll end up breaking down how you can build them throughout this lesson.
But first, what is link building? Well, link building is about acquiring new inbound links to a website from external websites. That's like another website linking to yours.
But it's not always about quantity. See, a link isn't as simple as the more you have, the better off you are. It's more like a voting system.
So the way links goes is the more right links you get from relevant, authoritative sources, the better off you are. And here's some of my sites over the years. You know neilpatel.com, QuickSprout, which I no longer own, Crazy Egg. In essence, if you look at all my sites and you combine them, I built literally millions and millions of links over the years.
And you can do this using two tools. Ubersuggest, which will help you find the links; and then Mailshake, you can use to do Outbound to go and get the links.
But let's go over the central items in the Link Building Score Card and the optional ones.
The first essential thing is referring domains.So the key is to get as many unique sites linking to you as possible versus getting the same site linking to you over and over again.
Another one is do follow versus nofollow. There's a lot of nofollow sites that have a lot of traffic. They have a lot of authority. And they can drive you revenue as well. See, link building isn't just about ranking higher on Google. Link building's also getting that referring traffic from other websites and converting some of those visitors into customers, as well.
The more popular pages linking to your site, the better you are because the more traffic it's going to drive, which in theory, has a better shot of driving you leads, or sales, or conversions.
Then there's domain score and page score. The higher this number's from zero to 100 and more so, one to 100, but the higher you go up, the better off you are. Like the super authoritative sites like Wikipedia, Google, they're going to be up there. They're going to be 100 or close to it. Smaller sites are going to be lower on the scale. The higher up you go, the better off you are. because in theory, the more authoritative the site, the more effect, the more power that link holds.
Another essential is anchor text. This is the keyword that you click on in the link. So the keyword may end up being dog food or it could be the word marketing or whatever your business is.
So, when you're naturally building links and earning them because you created good content, you have a great website, that means your link text is going to be all over the board and that's okay.
Some of the optional things are link placement. But don't obsess over where a link is placed, because some people, they'll naturally link to you from a resources page, and although that's not as ideal as them linking within their content, something is better than nothing.
Relevancy, it's also important. The reason I say this is optional is because you can't always control relevancy either. So that's okay if they're not all 100 percent relevant.
Another one, strategy, this is optional. When you go into the Ubersuggest report for backlinks, you'll see that larger competitors have links. You may come up with a strategy on how you can get all those people to link to you and you could do well with that strategy.
You're going to have to do a lot of outreaching, and when you go through this whole process, what you'll find is from day one to month three, that's when you'll start seeing a lot of the links. And then give it another three months, and then you'll start seeing those links kick in.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/h-4ksx-b_ns
#SEO #NeilPatel #DigitalMarketingShow More
Now Playing
How to Get POWERFUL Backlinks for Faster Rankings - Module 05 - Lesson 2 - SEO Unlocked
Today's another day of SEO Unlocked. And today we're going to be going ...
Today's another day of SEO Unlocked. And today we're going to be going over specific tactics that you can use to get links. You should always have a well-rounded portfolio ...of ways to get links. If you don't, you're not going to do well when it comes to link building, because you have to adapt. But here's the thing, link building's a deliberate practice. You need to keep practicing and practicing and doing it to get better at it.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Canva: https://www.canva.com/
Infogram: https://infogram.com/
____________________________________________
And I know you have more things to do in your life than just link building, but if you want to do well in SEO, you have to get good at link building. And that's why you also have your scorecard.
Here's the thing though, before we really dive into link building, a lot of people have this misconception that it doesn't work for hyper competitive industries.
So, here are some strategies for you.
The first strategy is competitor link building. And you can look at which links are follow links, because the follow links are the ones that you want. Those are the ones that pass juice, export it, and then open up the PDF or more so Excel sheet that you're given.
The second strategy for successful link building is all about content backlinks. Look at your competition, who's ranking high because a lot of them are content based websites. Look them up, look at their content, look at their backlinks report within Ubersuggest, I want you to export the CSV, and same thing. You want to sort by domain score, and then from there look for the results that are the most relevant based on page title and you could consider hitting them up.
The next one is guest posting. So, you can end up looking at any popular news website within Ubersuggest and go to their top pages and you can see all right, here are all the popular pages that they have. This is a news website. And some of them will be written by random authors. That will show you, okay, these people are accepting content from other writers. Whether they're guest posts or not, in essence, they're accepting content from writers.
And you don't need to worry if a site only offers guests posting, just look for news websites that have a ton of authors. Because once you find the authors, you can then Google their name, and go find all of the places that they have written.
One thing to note is when I'm doing link building, I like looking at the traffic of the website. The more traffic it has the better it is. You don't want to link for the sake of link or to try to rank higher just on Google, you want links because it's good for you, it's good press, it can improve your brand awareness, it can drive revenue.
So some other link building resources for you, and I really love this one but very few people do it is create custom images. You can do this through Canva, you can do this through Infogram, and when you publish these images on your site, you'll notice that a lot of people will just take them and repurpose them and they won't give you credit for them.
And if they're taking your image, you can hit them up and ask them to link to you. So some action items for you, I want you to first download the search operators PDF so that way you have them all and you can find more link opportunities.
And two, make sure you find backlinks and fill in your link building score card which you already downloaded in the previous week. And three, I want you to join 10 Facebook groups and start joining the conversation, because if you join these Facebook groups, you'll get to know people, and it'll also open up more PR opportunities and more link building opportunities as well.
If you're not sure where to find the files and you don't see them, go to neilpatel.com/training, click on SEO Unlocked, you would want to go to module five, and you want to go to the second video under module five and underneath that video you'll see the download file to all of these.
The link building scorecard, technically that one is under the first video in module five. Thank you for watching, and I look forward to getting you loved by Google.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/qO5xeRYk20Q
#SEO #NeilPatel #DigitalMarketingShow More
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Canva: https://www.canva.com/
Infogram: https://infogram.com/
____________________________________________
And I know you have more things to do in your life than just link building, but if you want to do well in SEO, you have to get good at link building. And that's why you also have your scorecard.
Here's the thing though, before we really dive into link building, a lot of people have this misconception that it doesn't work for hyper competitive industries.
So, here are some strategies for you.
The first strategy is competitor link building. And you can look at which links are follow links, because the follow links are the ones that you want. Those are the ones that pass juice, export it, and then open up the PDF or more so Excel sheet that you're given.
The second strategy for successful link building is all about content backlinks. Look at your competition, who's ranking high because a lot of them are content based websites. Look them up, look at their content, look at their backlinks report within Ubersuggest, I want you to export the CSV, and same thing. You want to sort by domain score, and then from there look for the results that are the most relevant based on page title and you could consider hitting them up.
The next one is guest posting. So, you can end up looking at any popular news website within Ubersuggest and go to their top pages and you can see all right, here are all the popular pages that they have. This is a news website. And some of them will be written by random authors. That will show you, okay, these people are accepting content from other writers. Whether they're guest posts or not, in essence, they're accepting content from writers.
And you don't need to worry if a site only offers guests posting, just look for news websites that have a ton of authors. Because once you find the authors, you can then Google their name, and go find all of the places that they have written.
One thing to note is when I'm doing link building, I like looking at the traffic of the website. The more traffic it has the better it is. You don't want to link for the sake of link or to try to rank higher just on Google, you want links because it's good for you, it's good press, it can improve your brand awareness, it can drive revenue.
So some other link building resources for you, and I really love this one but very few people do it is create custom images. You can do this through Canva, you can do this through Infogram, and when you publish these images on your site, you'll notice that a lot of people will just take them and repurpose them and they won't give you credit for them.
And if they're taking your image, you can hit them up and ask them to link to you. So some action items for you, I want you to first download the search operators PDF so that way you have them all and you can find more link opportunities.
And two, make sure you find backlinks and fill in your link building score card which you already downloaded in the previous week. And three, I want you to join 10 Facebook groups and start joining the conversation, because if you join these Facebook groups, you'll get to know people, and it'll also open up more PR opportunities and more link building opportunities as well.
If you're not sure where to find the files and you don't see them, go to neilpatel.com/training, click on SEO Unlocked, you would want to go to module five, and you want to go to the second video under module five and underneath that video you'll see the download file to all of these.
The link building scorecard, technically that one is under the first video in module five. Thank you for watching, and I look forward to getting you loved by Google.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/qO5xeRYk20Q
#SEO #NeilPatel #DigitalMarketingShow More