The Future of Digital Marketing Will Surprise You
RESOURCES & LINKS:
____________________________________________
FREE Resources to Learn Marketing in 2021 | Digital Marketing Courses and Certification: https://youtu.be/SgDDfVCAkfk
How Digital Marketing Will Change in 2021: https://youtu.be/KzRka1lpdb4
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
Today I wanted to talk to you guys about the future of digital marketing. Where's my size. All right, as you guys can see and the future is not what you think, but don't worry not everything has to be grim there is some good news as well.
How many of you guys or what percent of the voice searches will be in 2020? What do you think, what percentage? Go for it, yeah you, you really do listen to marketing school a lot, 50% it is. Things are changing, how are you going to monetize when someone's doing a search over a Lexa device or Google Home, how are you going to monetize that? Have you guys ever thought about that, 50%? I want that revenue for that 50%, don't you guys.
So there's a lot of things that are changing. What happened to Google's revenue during the recession? They went up, what do you think is going to happen to their revenue during this recession? It's probably going to go up.
They'll figure out ways to make it go up if the cost per clicks go down you may see more pay listings on page one, right? Generally speaking performance advertising continues to go up, if you spend a dollar on paid ads you expect to make more money than what you spent, would you guys agree with that statement?
So during a recession, if you still spend a dollar on Google and you make $2 do you think you're going to slow down because it's a recession? No, it doesn't matter if it's a recession, a bull market, a bear market. If you can spend a dollar and make $2 as long as it's profitable, including all your other costs you're going to keep spending as much money as you can. And that's what you'll see, people will start moving their traditional ad dollars more over to performance-based marketing during recessions.
Marketing is going omnichannel, no shocker, which place gets the majority of the revenue? Google. Who has the largest market cap? Google.
Next one, Facebook ads make sense. Facebook has a huge market cap. Then you get into SEO and content marketing and social media marketing and then other. SEO may get a lot of the clicks but paid advertising, spend a dollar make $2. You don't have to wait a long time people keep spending. Conversion rate by channel, Google ad words, Facebook ads, SEO content marketing, social media, other.
Average number of social shares per post, it's been continually declining. What do you think is going to happen in the future? You think it's going to go back up? Nope, if you want to go back up what are you going to have to give Facebook? Money, that's the reality of it.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/g2AJYuOfBXI
#Marketing #NeilPatel #DigitalMarketing[+] Show More
Now Playing
The Future of Digital Marketing Will Surprise You
Don't try to go viral, post COVID what you're going to see is a lot of ...
Don't try to go viral, post COVID what you're going to see is a lot of people continuing with online commerce, which is going to increase the demand for digital ...marketing, but it's also going to increase our competitive digital marketing as well. Focus on what you're naturally better at because that's what you'll enjoy and just double down on and be the best person at that one thing.
RESOURCES & LINKS:
____________________________________________
FREE Resources to Learn Marketing in 2021 | Digital Marketing Courses and Certification: https://youtu.be/SgDDfVCAkfk
How Digital Marketing Will Change in 2021: https://youtu.be/KzRka1lpdb4
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
Today I wanted to talk to you guys about the future of digital marketing. Where's my size. All right, as you guys can see and the future is not what you think, but don't worry not everything has to be grim there is some good news as well.
How many of you guys or what percent of the voice searches will be in 2020? What do you think, what percentage? Go for it, yeah you, you really do listen to marketing school a lot, 50% it is. Things are changing, how are you going to monetize when someone's doing a search over a Lexa device or Google Home, how are you going to monetize that? Have you guys ever thought about that, 50%? I want that revenue for that 50%, don't you guys.
So there's a lot of things that are changing. What happened to Google's revenue during the recession? They went up, what do you think is going to happen to their revenue during this recession? It's probably going to go up.
They'll figure out ways to make it go up if the cost per clicks go down you may see more pay listings on page one, right? Generally speaking performance advertising continues to go up, if you spend a dollar on paid ads you expect to make more money than what you spent, would you guys agree with that statement?
So during a recession, if you still spend a dollar on Google and you make $2 do you think you're going to slow down because it's a recession? No, it doesn't matter if it's a recession, a bull market, a bear market. If you can spend a dollar and make $2 as long as it's profitable, including all your other costs you're going to keep spending as much money as you can. And that's what you'll see, people will start moving their traditional ad dollars more over to performance-based marketing during recessions.
Marketing is going omnichannel, no shocker, which place gets the majority of the revenue? Google. Who has the largest market cap? Google.
Next one, Facebook ads make sense. Facebook has a huge market cap. Then you get into SEO and content marketing and social media marketing and then other. SEO may get a lot of the clicks but paid advertising, spend a dollar make $2. You don't have to wait a long time people keep spending. Conversion rate by channel, Google ad words, Facebook ads, SEO content marketing, social media, other.
Average number of social shares per post, it's been continually declining. What do you think is going to happen in the future? You think it's going to go back up? Nope, if you want to go back up what are you going to have to give Facebook? Money, that's the reality of it.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/g2AJYuOfBXI
#Marketing #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
FREE Resources to Learn Marketing in 2021 | Digital Marketing Courses and Certification: https://youtu.be/SgDDfVCAkfk
How Digital Marketing Will Change in 2021: https://youtu.be/KzRka1lpdb4
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
Today I wanted to talk to you guys about the future of digital marketing. Where's my size. All right, as you guys can see and the future is not what you think, but don't worry not everything has to be grim there is some good news as well.
How many of you guys or what percent of the voice searches will be in 2020? What do you think, what percentage? Go for it, yeah you, you really do listen to marketing school a lot, 50% it is. Things are changing, how are you going to monetize when someone's doing a search over a Lexa device or Google Home, how are you going to monetize that? Have you guys ever thought about that, 50%? I want that revenue for that 50%, don't you guys.
So there's a lot of things that are changing. What happened to Google's revenue during the recession? They went up, what do you think is going to happen to their revenue during this recession? It's probably going to go up.
They'll figure out ways to make it go up if the cost per clicks go down you may see more pay listings on page one, right? Generally speaking performance advertising continues to go up, if you spend a dollar on paid ads you expect to make more money than what you spent, would you guys agree with that statement?
So during a recession, if you still spend a dollar on Google and you make $2 do you think you're going to slow down because it's a recession? No, it doesn't matter if it's a recession, a bull market, a bear market. If you can spend a dollar and make $2 as long as it's profitable, including all your other costs you're going to keep spending as much money as you can. And that's what you'll see, people will start moving their traditional ad dollars more over to performance-based marketing during recessions.
Marketing is going omnichannel, no shocker, which place gets the majority of the revenue? Google. Who has the largest market cap? Google.
Next one, Facebook ads make sense. Facebook has a huge market cap. Then you get into SEO and content marketing and social media marketing and then other. SEO may get a lot of the clicks but paid advertising, spend a dollar make $2. You don't have to wait a long time people keep spending. Conversion rate by channel, Google ad words, Facebook ads, SEO content marketing, social media, other.
Average number of social shares per post, it's been continually declining. What do you think is going to happen in the future? You think it's going to go back up? Nope, if you want to go back up what are you going to have to give Facebook? Money, that's the reality of it.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/g2AJYuOfBXI
#Marketing #NeilPatel #DigitalMarketing[+] Show More
Now Playing
The Biggest Impact on SEO
Eric Schmidt the ex-CEO of Google once said, brands are the solution, ...
Eric Schmidt the ex-CEO of Google once said, brands are the solution, they're not the problem, right? It's how you sort out the good companies from the cesspool. And I'm ...paraphrasing his quote, but you guys get the point. It's pretty much saying brands are important and brands are a key factor in Google's rankings.
RESOURCES & LINKS:
____________________________________________
How to Build a Global Brand (7 Shortcuts I'm Using to Build My Brand Internationally): https://youtu.be/kBUJ1lPUi8E
Growing Your Brand on Facebook: https://youtu.be/NWMkd58lxSQ
How To Create A Compelling Brand: https://youtu.be/ttT3IbkZ_Qo
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
So, I once, over time I noticed a trend, more and more people were typing in my domain name into Google. So my domain name is neilpatel.com for one of my sites where people are typing in my name, Neil Patel SEO, Neil Patel tools, Neil Patel Ubersuggest, Neil Patel content marketing, et cetera variations of my name.
And what we found is if we didn't build links or anything, well our brand spiked from PR or whatnot, and it spiked for a month or two, all of our ranking skyrocketed. And even when the PR went down and the brand queries went down, our rankings maintained or close to maintained to their peaks. So we found that Google loves brands.
Like, we've seen and tested sites in different regions globally. And even if you build links, you write the right content, you're super thorough, we found that if you don't have brand queries, you don't rank as high. But if you have a ton of brand queries and you barely have links or anything like that, your ranking skyrockets.
There's an algorithm change back in 2009, that was a big brand update, I believe. And since then, bigger brands have been getting a benefit. Now, "bigger brands". It doesn't necessarily mean you have to be a bigger company, right?
You don't have to be a Nike or Wikipedia. You just have to be a big brand for the keywords you're trying to rank for. And you don't have to be the biggest brand. You just have to be somewhat of a brand. Like, my brand queries suck compared to Nike I get roughly a hundred thousand visitors a month from people googling Neil Patel even though my domain name's neilpatel.com. But yeah, I still rank well, and so does Nike but Nike probably gets a hundred thousand queries every single minute.
You do YouTube, you're on social media, you blog, you speak at conferences, you build a brand. And you do that whether it's personal or whether it's corporate. and just look at how much business you got because of brand, not a lead, you have rankings and get traffic to your site, but it also helps generate business as well. And you can do that for a corporate brand, and again a personal brand, but very few people spend time and energy into it.
So I stick with the rule of seven. When someone sees your brand or hears about it seven times and interacts with it seven times they're much more likely to become a loyal follower. Again, whether it's personal or corporate.
So, simple things that you can do is, one, collect emails. If you collect emails, anytime you update your content, or have something new, like a YouTube video you can always blast it out. Two, you can do push notifications. So, anytime someone comes to your site, have them subscribe. Anytime you have new content or want to push out a message, let them know. Three, leverage social media all of the channels out there, because they believe that you're not going to find someone on one channel or another, but you know, if you leverage all of them you'll get something. It's better than nothing. Four, engage with people.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
How to Build a Global Brand (7 Shortcuts I'm Using to Build My Brand Internationally): https://youtu.be/kBUJ1lPUi8E
Growing Your Brand on Facebook: https://youtu.be/NWMkd58lxSQ
How To Create A Compelling Brand: https://youtu.be/ttT3IbkZ_Qo
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
So, I once, over time I noticed a trend, more and more people were typing in my domain name into Google. So my domain name is neilpatel.com for one of my sites where people are typing in my name, Neil Patel SEO, Neil Patel tools, Neil Patel Ubersuggest, Neil Patel content marketing, et cetera variations of my name.
And what we found is if we didn't build links or anything, well our brand spiked from PR or whatnot, and it spiked for a month or two, all of our ranking skyrocketed. And even when the PR went down and the brand queries went down, our rankings maintained or close to maintained to their peaks. So we found that Google loves brands.
Like, we've seen and tested sites in different regions globally. And even if you build links, you write the right content, you're super thorough, we found that if you don't have brand queries, you don't rank as high. But if you have a ton of brand queries and you barely have links or anything like that, your ranking skyrockets.
There's an algorithm change back in 2009, that was a big brand update, I believe. And since then, bigger brands have been getting a benefit. Now, "bigger brands". It doesn't necessarily mean you have to be a bigger company, right?
You don't have to be a Nike or Wikipedia. You just have to be a big brand for the keywords you're trying to rank for. And you don't have to be the biggest brand. You just have to be somewhat of a brand. Like, my brand queries suck compared to Nike I get roughly a hundred thousand visitors a month from people googling Neil Patel even though my domain name's neilpatel.com. But yeah, I still rank well, and so does Nike but Nike probably gets a hundred thousand queries every single minute.
You do YouTube, you're on social media, you blog, you speak at conferences, you build a brand. And you do that whether it's personal or whether it's corporate. and just look at how much business you got because of brand, not a lead, you have rankings and get traffic to your site, but it also helps generate business as well. And you can do that for a corporate brand, and again a personal brand, but very few people spend time and energy into it.
So I stick with the rule of seven. When someone sees your brand or hears about it seven times and interacts with it seven times they're much more likely to become a loyal follower. Again, whether it's personal or corporate.
So, simple things that you can do is, one, collect emails. If you collect emails, anytime you update your content, or have something new, like a YouTube video you can always blast it out. Two, you can do push notifications. So, anytime someone comes to your site, have them subscribe. Anytime you have new content or want to push out a message, let them know. Three, leverage social media all of the channels out there, because they believe that you're not going to find someone on one channel or another, but you know, if you leverage all of them you'll get something. It's better than nothing. Four, engage with people.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Track and Improve Your Rankings
You're spending all this time on SEO, but how do you know that all the ...
You're spending all this time on SEO, but how do you know that all the stuff you're doing is working, your rankings are increasing and continually improving? Today I'm going ...to break down how you can easily track and improve your rankings.
RESOURCES & LINKS:
____________________________________________
Crazy Egg: https://www.crazyegg.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
One simple way that you can track and improve your rankings is through Ubersuggest. You can just put in any keyword or anything like that like I typed in marketing here. And if you haven't already, make sure you sign up for a free Ubersuggest account.
Now, I already have an account here but I'm going to create a new project from scratch so you can see how I track and improve my rankings over time. And let's create a new project. And the URL for the project is let's say, I'm going to do this with crazyegg.com. Website name is Crazy Egg. Choose my location. So where do I want to track my rankings? Crazy Egg does business globally, but most of the signups end up coming from the United States so I want to track my rankings there.
I'm more so focused on the United States with this website. And it gives me a list of suggested keywords like a/b testing, heat map I know is one for sure, create a website, webpage design travel websites, not really that relevant. Let's see, brand loyalty. I'm just going to select, you know, random keywords here and you would pick the keywords that are most relevant for your website. You would also want to track any competitors.
So track keywords, maybe it's updated a lot of them. It hasn't done all, but it's done half of them, either way. All right. So you guys get the point.
I'm going to go back to the dashboard so you can see how the rank tracking looks. And this is for neilpatel.com. I've been tracking keywords for a while. I can select a date range like let's do last 30 days apply. So you can see your rankings over time for certain keywords.
And what you'll want to do is you want to look at all the sites that right rank above you. So each of these webpages is loading. As you can see here, Wikipedia was number one, Heat Map and a heat map is a data visualization and they have an explanation types of heat map.
I mean, you'll find that, right, in which whenever you do a Google search sometimes the examples that you see ranking above you aren't necessarily the most relevant to your business like this one.
Now let's look at the Crazy Egg page. What is a heat map? How to create one examples in case studies. It's a pretty detailed page and it says how does heat maps work, other types of heat maps, apps, confetti report, overlay, list report, when you should use a heat map, website redesigning, a/b testing, content marketing, UX usability, conversion funnels, what you can learn from heatmaps, it's going super in-depth.
And I look at this, the content's great but what I would do if I want to start outranking a lot of my competitors, people think a lot of SEO is building an on-page code and that's true. But once you already get to page one are pretty decently well positioned the links and the on-page SEO get you seen, get you in a placement that's reasonable but to get to the top, you got to look at every single one of your competitors.
And by doing this, and then updating your page and then giving it time, what you'll find is your rankings will climb over time. Not quickly, not right away it'll climb slowly over the next month or two when you make these changes.
Just to give you a quick recap, I add my projects to Crazy Egg, Look for the rankings that go down over time. And in this crazy example, because we recently added cures you won't see the ones that are down but you can see here for neilpatel.com.
When I look at the date range and I go let's say last, you know, month, click apply. I look for the one that down the down arrows. When you see the down arrows, you just click here. You see where the ranking changes are over time and then you would Google those keywords, see his ranking ahead of you.
I'm going to take all those learnings and modify my content to be more usable and make sure I cover all the things that they covered that are important if I'm not already covering them. And if you do that, over time your rankings will climb.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/CcvVgMUzjiI
#SEO #DigitalMarketing #ContentMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Crazy Egg: https://www.crazyegg.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
One simple way that you can track and improve your rankings is through Ubersuggest. You can just put in any keyword or anything like that like I typed in marketing here. And if you haven't already, make sure you sign up for a free Ubersuggest account.
Now, I already have an account here but I'm going to create a new project from scratch so you can see how I track and improve my rankings over time. And let's create a new project. And the URL for the project is let's say, I'm going to do this with crazyegg.com. Website name is Crazy Egg. Choose my location. So where do I want to track my rankings? Crazy Egg does business globally, but most of the signups end up coming from the United States so I want to track my rankings there.
I'm more so focused on the United States with this website. And it gives me a list of suggested keywords like a/b testing, heat map I know is one for sure, create a website, webpage design travel websites, not really that relevant. Let's see, brand loyalty. I'm just going to select, you know, random keywords here and you would pick the keywords that are most relevant for your website. You would also want to track any competitors.
So track keywords, maybe it's updated a lot of them. It hasn't done all, but it's done half of them, either way. All right. So you guys get the point.
I'm going to go back to the dashboard so you can see how the rank tracking looks. And this is for neilpatel.com. I've been tracking keywords for a while. I can select a date range like let's do last 30 days apply. So you can see your rankings over time for certain keywords.
And what you'll want to do is you want to look at all the sites that right rank above you. So each of these webpages is loading. As you can see here, Wikipedia was number one, Heat Map and a heat map is a data visualization and they have an explanation types of heat map.
I mean, you'll find that, right, in which whenever you do a Google search sometimes the examples that you see ranking above you aren't necessarily the most relevant to your business like this one.
Now let's look at the Crazy Egg page. What is a heat map? How to create one examples in case studies. It's a pretty detailed page and it says how does heat maps work, other types of heat maps, apps, confetti report, overlay, list report, when you should use a heat map, website redesigning, a/b testing, content marketing, UX usability, conversion funnels, what you can learn from heatmaps, it's going super in-depth.
And I look at this, the content's great but what I would do if I want to start outranking a lot of my competitors, people think a lot of SEO is building an on-page code and that's true. But once you already get to page one are pretty decently well positioned the links and the on-page SEO get you seen, get you in a placement that's reasonable but to get to the top, you got to look at every single one of your competitors.
And by doing this, and then updating your page and then giving it time, what you'll find is your rankings will climb over time. Not quickly, not right away it'll climb slowly over the next month or two when you make these changes.
Just to give you a quick recap, I add my projects to Crazy Egg, Look for the rankings that go down over time. And in this crazy example, because we recently added cures you won't see the ones that are down but you can see here for neilpatel.com.
When I look at the date range and I go let's say last, you know, month, click apply. I look for the one that down the down arrows. When you see the down arrows, you just click here. You see where the ranking changes are over time and then you would Google those keywords, see his ranking ahead of you.
I'm going to take all those learnings and modify my content to be more usable and make sure I cover all the things that they covered that are important if I'm not already covering them. And if you do that, over time your rankings will climb.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/CcvVgMUzjiI
#SEO #DigitalMarketing #ContentMarketing[+] Show More
Now Playing
Advanced Growth Tactics - Steal The Top-Performing Tech Companies' Best-Kept Secrets
Today's the last lesson of Growth Hacking Unlocked. And I'm going to ...
Today's the last lesson of Growth Hacking Unlocked. And I'm going to be covering Advanced Growth Tactics. It's never too late to start. Whether you're trying to start a business, ...or do marketing or grow faster, it really is never too late. And in this lesson as I mentioned in the previous lessons where I covered psychology, technology, today is all about marketing.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
And I wanted to go over a few case studies with you and give you some worksheets. That way that you can implement everything that you've learned.
The first case study I want to talk about is Procter & Gamble. If you aren't familiar with Proctor & Gamble, you're familiar with a lot of their brands, such as Tide. They own over 22 brands with over a billion plus dollars in annual sales and another 19 brands that generate about 500 million or more in annual sales. How long has Tide been a top brand? Well seventy five plus years. Just think about that, seventy five plus years.
What they ended up learning is you need to stay focused on your marketing priorities. You don't want to get distracted by every new shiny object, whatever's working for you focus more and more on that and double down. They use the same framework, the same formulas, to build all their brands.
In essence what works for one can work for others and if it does just keep replicating especially if they're in similar industries. You probably have marketing that has worked for you in the past that you've abandoned. I want you to go back and redeploy those tactics. And if you do that, you should see more growth.
Another case study I want to talk about is Nike. Nike you have, they have that famous slogan, Just Do It. And the Just Do It campaign allowed Nike to increase its share of North America domestic sport-shoe business from 18% to 43%. From 877 million to 9.2 billion in worldwide sales.
Another case study I want to break down is Facebook. Facebook, with their growth team, they helped them reach a billion users. That's massive for a social site. And they focused on acquisition, activation, engagement and viralality. And they realized that if you get any individual in, seven friends, in 10 days they're going to keep using Facebook. And that was their single focus at Facebook.
And growth was the only thing they spoke about at Facebook for three years, every meeting, all the time and the rest is history. Facebook is a massive company. They own WhatsApp, they own Instagram.
Just implement one step at a time by working with this course, the workbooks, the assets that I have given to you over time. And if you implement them, such as shooting a video like I talked about in the previous lesson, or, you know doing some guest posting, or blogging, or podcasting, just the possibilities are endless.
You don't have to have a ton of money to succeed. If you do have a budget, you can hire a team of writers to scale up your content production that are freelancers, or you can write yourself, or you can end up getting interns to help you, or you can even work with the ad agency like mine, Neil Patel Digital or also known as NP Digital for short.
One thing that you'll find which can lead to massive growth is your brand, and it matters more than ever, brand queries affect rankings. Everyone talks about how you need links to boost rankings but very few people talk about brand queries.
And the more people that search for your brand such as Nike, or BMW, or Proctor & Gamble, the higher rankings tend to be over time.
Another one I have for you is on tools and scripts. You can download this at neilpatel.com/training and then go to Growth Hacking Unlocked again and same with case studies, market data, fields reports, you can find it at the same place.
In essence, in summary, if you really want to do well in this course make sure you listen to the lessons again anytime you get stuck and just make sure you follow the lessons, the worksheets the handouts.
You don't have to spend more than an hour a week, just going through some of this stuff can really get your team going. I want to congratulate you, I'm really proud of you for finishing this course. You have learned a very valuable skill set.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/DHf8AGtvreU[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
And I wanted to go over a few case studies with you and give you some worksheets. That way that you can implement everything that you've learned.
The first case study I want to talk about is Procter & Gamble. If you aren't familiar with Proctor & Gamble, you're familiar with a lot of their brands, such as Tide. They own over 22 brands with over a billion plus dollars in annual sales and another 19 brands that generate about 500 million or more in annual sales. How long has Tide been a top brand? Well seventy five plus years. Just think about that, seventy five plus years.
What they ended up learning is you need to stay focused on your marketing priorities. You don't want to get distracted by every new shiny object, whatever's working for you focus more and more on that and double down. They use the same framework, the same formulas, to build all their brands.
In essence what works for one can work for others and if it does just keep replicating especially if they're in similar industries. You probably have marketing that has worked for you in the past that you've abandoned. I want you to go back and redeploy those tactics. And if you do that, you should see more growth.
Another case study I want to talk about is Nike. Nike you have, they have that famous slogan, Just Do It. And the Just Do It campaign allowed Nike to increase its share of North America domestic sport-shoe business from 18% to 43%. From 877 million to 9.2 billion in worldwide sales.
Another case study I want to break down is Facebook. Facebook, with their growth team, they helped them reach a billion users. That's massive for a social site. And they focused on acquisition, activation, engagement and viralality. And they realized that if you get any individual in, seven friends, in 10 days they're going to keep using Facebook. And that was their single focus at Facebook.
And growth was the only thing they spoke about at Facebook for three years, every meeting, all the time and the rest is history. Facebook is a massive company. They own WhatsApp, they own Instagram.
Just implement one step at a time by working with this course, the workbooks, the assets that I have given to you over time. And if you implement them, such as shooting a video like I talked about in the previous lesson, or, you know doing some guest posting, or blogging, or podcasting, just the possibilities are endless.
You don't have to have a ton of money to succeed. If you do have a budget, you can hire a team of writers to scale up your content production that are freelancers, or you can write yourself, or you can end up getting interns to help you, or you can even work with the ad agency like mine, Neil Patel Digital or also known as NP Digital for short.
One thing that you'll find which can lead to massive growth is your brand, and it matters more than ever, brand queries affect rankings. Everyone talks about how you need links to boost rankings but very few people talk about brand queries.
And the more people that search for your brand such as Nike, or BMW, or Proctor & Gamble, the higher rankings tend to be over time.
Another one I have for you is on tools and scripts. You can download this at neilpatel.com/training and then go to Growth Hacking Unlocked again and same with case studies, market data, fields reports, you can find it at the same place.
In essence, in summary, if you really want to do well in this course make sure you listen to the lessons again anytime you get stuck and just make sure you follow the lessons, the worksheets the handouts.
You don't have to spend more than an hour a week, just going through some of this stuff can really get your team going. I want to congratulate you, I'm really proud of you for finishing this course. You have learned a very valuable skill set.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/DHf8AGtvreU[+] Show More
Now Playing
How to Use Technology to Grow Faster - Low-Cost Growth Hacks That Scale - Growth Hacking Unlocked
Today's another day of Growth Hacking Unlocked. In today's lesson, ...
Today's another day of Growth Hacking Unlocked. In today's lesson, we're going to talk about how you can use technology to grow faster with your marketing. In other words, think ...of a maze. You don't have to go through the maze to get to the end, there are shortcuts, and we're going to cover how you can use these shortcuts with technology.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
CodeCanyon: https://codecanyon.net/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
A great example of this is Airbnb. When Airbnb first started, they lacked listings. So what did they do? They leveraged Craigslist and started scraping their listing so that way they would have listings from day one. You can leverage communities like Craigslist, Subreddits, Facebook groups, Quora, Niche Forums, Twitter, Instagram and even others to grow faster.
I also recommend that you always continually test. So when you're trying to grow your app, your software, your e-commerce store, think about, "All right, what do my users want to see? How can I give them more of it? And how can I grow faster if I give them more of what they want?"
Another example of how you can use technology is to install tools. Whether it's an SEO Tool or a quiz or a calculator, the list of tools are endless and you can go to sites like CodeCanyon to find tools for five, 10, 15 $20, white label them and pop them on your website.
I did something similar with Ubersuggest. Of course I built it from scratch. Technically I bought the tool from someone else who owned Ubersuggest before me but then I rebuilt the whole product. And that ended up driving a large person over traffic. Now we get over 2 million visits a month just from Ubersuggest. That's the power of tools.
Another example, Bankrate loan calculators that has done extremely well for them over time. Something similar with NerdWallet, they use a checking account and they do comparisons. This is an interest checker, and that's done well them.
Here's another one on credit cards. This is Balance Transfer Calculator. And when you just think about these, these pages tend to rank high, have high usage, high repeat usage and they tend to generate a lot of natural back links. Even Google themselves builds a lot of tools.
Another big area for growth is your checkout. Whether you're e-commerce or not you probably have a Checkout page. Even me, a software company has a Checkout page. And we found that if you leverage two-step checkouts, so if you ask for like their email password first or name and email first, and then on the second step, you ask for all the credit card details, we typically see a 10% increase in sales just from that one change.
Some other quick changes that you can make to your Checkout page, Trust Seals, they used to provide a lot more conversions in the past, like around 28%. Still provides a lift, just not as much as that anymore. Product Shots, we've seen huge lift from this. Progress Bar, knowing that people are almost done.
A Cart Abandonment secret is how do you get people to come back and complete the checkout? On average 69.23% of people abandoned their cart. $260 billion are recoverable through Checkout Optimizations in large scale checkout testing.
And you can do a lot of things like email sequences. And when you do email sequences saying like, "Hey, come back." You know, the more specific you are the more personal you are and if you offer incentive, the better off you're going to be.
You can also do exit popups or lead magnets to also end up getting people to come back like, "Hey, don't miss this." You get the email and then from there, boom, you start sending them sequences and then you get them to come back and buy from you.
There's also a lot of other sales opportunities that people take for granted. One of the simplest ones, and this is what I want to end on because it's a high note and I love it is call people back within an hour. Seriously, just call them back with an hour.
Harvard Business Reviews did a study with 2,241 U.S. firms. When they contacted leads within the first hour, there are seven times more likely to have meaningful conversations with key decision makers.
Rule of thumb, one hour means 80 to 85% that you're going to end up getting responses and getting a hold of people. Four hours, it starts dropping down to half and the moment you start looking out past days the numbers just go down.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/WZOd7vdg11k
#Entrepreneurship #Startup #GrowthHacking[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
CodeCanyon: https://codecanyon.net/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
A great example of this is Airbnb. When Airbnb first started, they lacked listings. So what did they do? They leveraged Craigslist and started scraping their listing so that way they would have listings from day one. You can leverage communities like Craigslist, Subreddits, Facebook groups, Quora, Niche Forums, Twitter, Instagram and even others to grow faster.
I also recommend that you always continually test. So when you're trying to grow your app, your software, your e-commerce store, think about, "All right, what do my users want to see? How can I give them more of it? And how can I grow faster if I give them more of what they want?"
Another example of how you can use technology is to install tools. Whether it's an SEO Tool or a quiz or a calculator, the list of tools are endless and you can go to sites like CodeCanyon to find tools for five, 10, 15 $20, white label them and pop them on your website.
I did something similar with Ubersuggest. Of course I built it from scratch. Technically I bought the tool from someone else who owned Ubersuggest before me but then I rebuilt the whole product. And that ended up driving a large person over traffic. Now we get over 2 million visits a month just from Ubersuggest. That's the power of tools.
Another example, Bankrate loan calculators that has done extremely well for them over time. Something similar with NerdWallet, they use a checking account and they do comparisons. This is an interest checker, and that's done well them.
Here's another one on credit cards. This is Balance Transfer Calculator. And when you just think about these, these pages tend to rank high, have high usage, high repeat usage and they tend to generate a lot of natural back links. Even Google themselves builds a lot of tools.
Another big area for growth is your checkout. Whether you're e-commerce or not you probably have a Checkout page. Even me, a software company has a Checkout page. And we found that if you leverage two-step checkouts, so if you ask for like their email password first or name and email first, and then on the second step, you ask for all the credit card details, we typically see a 10% increase in sales just from that one change.
Some other quick changes that you can make to your Checkout page, Trust Seals, they used to provide a lot more conversions in the past, like around 28%. Still provides a lift, just not as much as that anymore. Product Shots, we've seen huge lift from this. Progress Bar, knowing that people are almost done.
A Cart Abandonment secret is how do you get people to come back and complete the checkout? On average 69.23% of people abandoned their cart. $260 billion are recoverable through Checkout Optimizations in large scale checkout testing.
And you can do a lot of things like email sequences. And when you do email sequences saying like, "Hey, come back." You know, the more specific you are the more personal you are and if you offer incentive, the better off you're going to be.
You can also do exit popups or lead magnets to also end up getting people to come back like, "Hey, don't miss this." You get the email and then from there, boom, you start sending them sequences and then you get them to come back and buy from you.
There's also a lot of other sales opportunities that people take for granted. One of the simplest ones, and this is what I want to end on because it's a high note and I love it is call people back within an hour. Seriously, just call them back with an hour.
Harvard Business Reviews did a study with 2,241 U.S. firms. When they contacted leads within the first hour, there are seven times more likely to have meaningful conversations with key decision makers.
Rule of thumb, one hour means 80 to 85% that you're going to end up getting responses and getting a hold of people. Four hours, it starts dropping down to half and the moment you start looking out past days the numbers just go down.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/WZOd7vdg11k
#Entrepreneurship #Startup #GrowthHacking[+] Show More
Now Playing
The Untold Laws of Growth Hacking - Propelling Your Business to Exponential Growth
Today's lesson, we're going to be discussing the principles of growth ...
Today's lesson, we're going to be discussing the principles of growth hacking. So why use growth hacking? Well, it saves on advertising costs. It's more efficient, and it's a much ...quicker way to grow than just using the traditional channels. And in many cases, when you just use the traditional marketing channels to grow, it costs a lot of money and you have to raise venture capital, which is why we discussed that in the previous lessons. But if you use growth hacking you can be much more efficient and you don't need as much capital to grow faster.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Demo Duck: https://demoduck.com/
Animoto: https://animoto.com/
____________________________________________
The first step with growth hacking is about having a product people want. It doesn't matter how good you're at marketing. If people don't like your product or they don't like your service, you're not going to do well. So make sure you always fine-tune your product.
There's three disciplines that I want to cover in today's lesson: psychology, technology, and marketing. Growth hacking is when you use marketing, psychology, and technology, and you combine them all to achieve business growth for maximum users, revenue sales.
Now let's dive into psychology first. With psychology, a lot of people are like, all right, this product was $30, now it's 10. And in essence, they're doing a sale, and that creates a lot of movement in the product. And when you have sales, that works out well. But you're like, Hey, I don't always have the sale running. That's okay. You can use psychology in different ways with pricing.
And the reason this is important when you're using psychology within your copy, within the images is when you're driving things like paid traffic, if your conversion rate isn't as high, well, your ROI is not as good and you can't spend as much.
The big thing that I want you to take away when using psychology, it also needs to be logical. If it's not logical, it doesn't work as well. Yes, you want to play against emotions but you want to play against emotions and logic.
Another strategy is product demos and explainer videos. We used to use them on crazyegg.com years ago. We used a company called Demo Duck back in the day to create them. There's tons of options. Now I don't know if Demo Duck still exists or not. And you can do it for more than just software companies or technology companies.
You can also do it for eCommerce products. 73% more visitors who watch product videos will buy. Videos appear in roughly 14% of internet search results. So it's a great way to get extra traffic. And 71% of consumers think videos explain the product better. And 57% are less surprised by products with the video, which causes less refunds. And 58% of shoppers think companies with product videos can be trusted. So you should really consider creating a video if you don't have one.
Another quick and easy way that you can grow as well, similar to, you know, using product videos as a hack, this one is exclusivity.
I also recommend that you use humans in your video to explain things. Just keeps things really simple. I recommend you keep it short. Don't have 20-30 minute videos if you don't need to, if you can have a 1-minute video, even better 30 seconds. Anything that you can do to imply urgency. And the best product videos tend to tell a story as well as demo. So those two things are super important.
I also want you to try progression as a psychological hack. And the idea of helping them achieve their goals is great. So whatever they're doing, help them level up and achieve more. And that's a great way to get them to really stick with it and continually pushing forward.
I also want to show you advanced sales funnel that I use to generate more leads and sales. I use a lot of psychology in one of my funnels. I know it's a little bit hard to see.
Don't worry about, you know, looking at each and every single step. Again, you can get this at NeilPatel.com/training. Click on Growth Hacking Unlocked, and in there click on week two. It's the first video lesson in there.
A lot of people use advanced funnels. Good example of this, my buddy Timothy Sykes, helped him grow to 15 million per year. He's much bigger than that now. And Timothy really grew through funnels. It just worked really, really well for him.
So imagine combining traditional marketing with technology and psychology, and that's where the power comes from. That's how you grow a business.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/C6eersDUe9k
#Entrepreneurship #Startup #GrowthHacking[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Demo Duck: https://demoduck.com/
Animoto: https://animoto.com/
____________________________________________
The first step with growth hacking is about having a product people want. It doesn't matter how good you're at marketing. If people don't like your product or they don't like your service, you're not going to do well. So make sure you always fine-tune your product.
There's three disciplines that I want to cover in today's lesson: psychology, technology, and marketing. Growth hacking is when you use marketing, psychology, and technology, and you combine them all to achieve business growth for maximum users, revenue sales.
Now let's dive into psychology first. With psychology, a lot of people are like, all right, this product was $30, now it's 10. And in essence, they're doing a sale, and that creates a lot of movement in the product. And when you have sales, that works out well. But you're like, Hey, I don't always have the sale running. That's okay. You can use psychology in different ways with pricing.
And the reason this is important when you're using psychology within your copy, within the images is when you're driving things like paid traffic, if your conversion rate isn't as high, well, your ROI is not as good and you can't spend as much.
The big thing that I want you to take away when using psychology, it also needs to be logical. If it's not logical, it doesn't work as well. Yes, you want to play against emotions but you want to play against emotions and logic.
Another strategy is product demos and explainer videos. We used to use them on crazyegg.com years ago. We used a company called Demo Duck back in the day to create them. There's tons of options. Now I don't know if Demo Duck still exists or not. And you can do it for more than just software companies or technology companies.
You can also do it for eCommerce products. 73% more visitors who watch product videos will buy. Videos appear in roughly 14% of internet search results. So it's a great way to get extra traffic. And 71% of consumers think videos explain the product better. And 57% are less surprised by products with the video, which causes less refunds. And 58% of shoppers think companies with product videos can be trusted. So you should really consider creating a video if you don't have one.
Another quick and easy way that you can grow as well, similar to, you know, using product videos as a hack, this one is exclusivity.
I also recommend that you use humans in your video to explain things. Just keeps things really simple. I recommend you keep it short. Don't have 20-30 minute videos if you don't need to, if you can have a 1-minute video, even better 30 seconds. Anything that you can do to imply urgency. And the best product videos tend to tell a story as well as demo. So those two things are super important.
I also want you to try progression as a psychological hack. And the idea of helping them achieve their goals is great. So whatever they're doing, help them level up and achieve more. And that's a great way to get them to really stick with it and continually pushing forward.
I also want to show you advanced sales funnel that I use to generate more leads and sales. I use a lot of psychology in one of my funnels. I know it's a little bit hard to see.
Don't worry about, you know, looking at each and every single step. Again, you can get this at NeilPatel.com/training. Click on Growth Hacking Unlocked, and in there click on week two. It's the first video lesson in there.
A lot of people use advanced funnels. Good example of this, my buddy Timothy Sykes, helped him grow to 15 million per year. He's much bigger than that now. And Timothy really grew through funnels. It just worked really, really well for him.
So imagine combining traditional marketing with technology and psychology, and that's where the power comes from. That's how you grow a business.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/C6eersDUe9k
#Entrepreneurship #Startup #GrowthHacking[+] Show More
Now Playing
Funding Scale and Growth: Beyond the Series B Round - Growth Hacking Unlocked
When you think about funding, there's a lot of stages as I mentioned ...
When you think about funding, there's a lot of stages as I mentioned last in the last lesson in this lesson we're talking about the later stage a series D, ...E, F, H, late stage, M and A, IPO, leveraged buyouts, secondary offering.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
____________________________________________
When you think about a lot of the large companies out there there's a lot of successful people who ended up making money through their startups, many cases, they raised money and then they ended up selling or they use leverage or took IPO, like you look at the GoPro guy, right? He went public, he's been on Shark Tank a few times.
When you think about series A, B and C rounds that are typically smaller these days I'm seeing A rounds a lot of times around 10, 15 even 20 plus million dollars. In series A funding, investors are not just looking for great ideas. They're looking for traction.
So you need to make sure that you have a money making business. And the average estimated capital raise for a series B round is 32 million and series C rounds typically are focused on scaling as well series B.
Now with series D, E and F, you know people are like, alright, you got a real business, you're headed towards IPO, you want to expand before going public or selling and there's not a lot of companies that make it to series D, E and F.
Just look at UI path. When UI path first started raising money, you know much lower rounds and then later on, the valuation started going high and at one point before they went public, people were like wait, their last private round may be higher than the valuation of when they're going public.
Now, eventually it all sorted out and their investors did fine but that just shows you how much pent up demand there is. You all know that we work example as well in which we work at higher valuations in the private market than they did in the public markets and people learned a lot from that but generally speaking, what they ended up seeing, with the whole we worked fiasco, is with a lot of these companies, they, you know, the private investor is like all right we need to make sure unit economics are right and these companies have long-term potential.
Now with M and A that just stands for Mergers and Acquisitions. You know, a lot of people go out there and they just buy companies. You can merge with others, or you can buy like Facebook bought Instagram, they bought WhatsApp, Google bought YouTube and Microsoft has bought a ton of companies including Skype and GitHub and that is what happens in the M and A ramp heck, they even bought LinkedIn.
And you can grow a lot through M and A. Just think about Minecraft or Microsoft and LinkedIn and the potential synergies are endless out there. And the whole thing I have for you is when you're doing this, just make sure it's strategic if you're the one buying. Going back to funding stages as I mentioned, there's Private Equity, there's Venture Capitals, Public Markets.
Typically what you'll find is, the venture capitalists will give you higher valuations for Private Equity cause Private Equity is typically cashing out founders.
Then when you think about Merging and Acquisitions you can end up getting paid a little bit more than what you can in the private markets selling to a Private Equity Company. And then with public markets, if you go IPO, typically that's where the highest valuations are.
In many cases, what you'll find is when companies buy you and they're publicly traded, let's say you get bought out by like a Salesforce. If they're valued at 60 times profit I'm making it up or 90 times profit and they're buying you for 10 times profit or 20 times, they're making money on the buy cause the markets are evaluating more than what they gave you cash for.
And that's why a lot of people go public because when they go public, you know, you can raise money and then you can use that money to buy companies for less when the public markets value at you for way more.
So you got to think about your exit strategy and what you think is right for you but you don't need to worry about that too much right now because if you listen to this course you want to grow faster and typically you're going to be in the earlier stages and you may want to think about funding and what capital can have to your company what effect it can create.
Can it help you grow a lot faster? Can you end up just scaling up much quicker? So think about that when you're thinking about the whole funding thing.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/aP4BLKVXPSA
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
____________________________________________
When you think about a lot of the large companies out there there's a lot of successful people who ended up making money through their startups, many cases, they raised money and then they ended up selling or they use leverage or took IPO, like you look at the GoPro guy, right? He went public, he's been on Shark Tank a few times.
When you think about series A, B and C rounds that are typically smaller these days I'm seeing A rounds a lot of times around 10, 15 even 20 plus million dollars. In series A funding, investors are not just looking for great ideas. They're looking for traction.
So you need to make sure that you have a money making business. And the average estimated capital raise for a series B round is 32 million and series C rounds typically are focused on scaling as well series B.
Now with series D, E and F, you know people are like, alright, you got a real business, you're headed towards IPO, you want to expand before going public or selling and there's not a lot of companies that make it to series D, E and F.
Just look at UI path. When UI path first started raising money, you know much lower rounds and then later on, the valuation started going high and at one point before they went public, people were like wait, their last private round may be higher than the valuation of when they're going public.
Now, eventually it all sorted out and their investors did fine but that just shows you how much pent up demand there is. You all know that we work example as well in which we work at higher valuations in the private market than they did in the public markets and people learned a lot from that but generally speaking, what they ended up seeing, with the whole we worked fiasco, is with a lot of these companies, they, you know, the private investor is like all right we need to make sure unit economics are right and these companies have long-term potential.
Now with M and A that just stands for Mergers and Acquisitions. You know, a lot of people go out there and they just buy companies. You can merge with others, or you can buy like Facebook bought Instagram, they bought WhatsApp, Google bought YouTube and Microsoft has bought a ton of companies including Skype and GitHub and that is what happens in the M and A ramp heck, they even bought LinkedIn.
And you can grow a lot through M and A. Just think about Minecraft or Microsoft and LinkedIn and the potential synergies are endless out there. And the whole thing I have for you is when you're doing this, just make sure it's strategic if you're the one buying. Going back to funding stages as I mentioned, there's Private Equity, there's Venture Capitals, Public Markets.
Typically what you'll find is, the venture capitalists will give you higher valuations for Private Equity cause Private Equity is typically cashing out founders.
Then when you think about Merging and Acquisitions you can end up getting paid a little bit more than what you can in the private markets selling to a Private Equity Company. And then with public markets, if you go IPO, typically that's where the highest valuations are.
In many cases, what you'll find is when companies buy you and they're publicly traded, let's say you get bought out by like a Salesforce. If they're valued at 60 times profit I'm making it up or 90 times profit and they're buying you for 10 times profit or 20 times, they're making money on the buy cause the markets are evaluating more than what they gave you cash for.
And that's why a lot of people go public because when they go public, you know, you can raise money and then you can use that money to buy companies for less when the public markets value at you for way more.
So you got to think about your exit strategy and what you think is right for you but you don't need to worry about that too much right now because if you listen to this course you want to grow faster and typically you're going to be in the earlier stages and you may want to think about funding and what capital can have to your company what effect it can create.
Can it help you grow a lot faster? Can you end up just scaling up much quicker? So think about that when you're thinking about the whole funding thing.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/aP4BLKVXPSA
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Raise Money as an Entrepreneur to Fuel Your Growth - Growth Hacking Unlocked
Welcome to another day of growth hacking unlocked. One common trend ...
Welcome to another day of growth hacking unlocked. One common trend that I saw was, most companies that were leveraging growth hacking and were succeeding at a very rapid rate, ...had venture capital to help put more fuel on the fire. So I thought I couldn't truly create a growth hacking course without including raising capital, just in case you want to raise capital. So in this lesson, I'm going to talk about how to raise capital, and I'll also be diving a little bit more into that in the next lesson as well.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Crunchbase: https://www.crunchbase.com/
____________________________________________
When you think about funding, there's a lot of different stages from self-funding to seed. Then you get into venture, things like series ABC, or even venture debt. And then there is your IPO. And when companies go public, they're typically raising money as well.
Then you also can get into later stage deals. You can get into M and A, leveraged buyouts. You can get into secondary offering. These are all different ways that you can end up raising money. So now let's take a look at some examples.
One of my companies that no longer exists was called Kissmetrics. I ended up raising $16.4 million over seven rounds, a little bit too many rounds. And one of our competitors, Mixpanel, they raised 77 million over five rounds. At least from some of the articles I read, I don't know how accurate they are, and they've done it in a lot less rounds.
When you think about series A, B and C's, typically a series A round, it can range a lot. In series A funding rounds, investors are not just looking for great ideas, they're looking for traction, they're looking for money-making businesses.
The average estimated capital raised in a series B round is roughly $32 million.
Series C rounds are typically for scaling, growing even faster. When you think about D, E and F, it all just starts blending in. This is when companies just take a lot of money and they don't want to go public right away and they want to stay private longer.
There's a lot of institutional investors out there. There's private equity companies, firms. There's also venture capital companies like Sequoia Capital, there's investment funds. Some of them are like hedge funds. There's pension funds, there's custodian banks, sovereign wealth funds like Saudi Arabia invest quite a bit into startups. There's insurance companies and family offices. A lot of people are getting into startup investing. And you'll want to create a potential investor sheet. You want to think about who your competitors are, who could be potential investors for you, and that'll give you ideas. And where I get a lot of my data from is a site called Crunchbase.
You can search around and you can just keep going. You can see who are the biggest players. And from there you can do initial outreach. And what I found is technically getting warm introductions works better, and then you'll have to do a pitch deck. And then with your pitch deck, you'll have to present it.
And I have some resources to create pitch decks for you. And going over and creating a list of all the venture firms that you can potentially raise money from. But you can find that at Neilpatel.com/training, click on growth hacking unlocked, then go to week one, lesson one and you'll see the worksheets I have for you that'll help you with your pitch deck.
Some key questions to answer in your pitch deck is, what does your company do? How's it different? How big is a market? Do you have any traction? What is it? What are the unit economics? If you have churn, what's your churn? And during your meetings, you want to make sure that you introduce your investor to yourself, your product services.
It's not just about optimizing for the least dilution, you want to optimize for who's the right fit. And you want to have clear next steps at the end of a meeting such as they'll think about it, they'll follow up with questions, maybe schedule another meeting. And after the meeting, make sure you follow up.
And keep in mind that you may get no's. I've got a lot of no's. A no doesn't mean no, a no just means not right now.
And now you should have the answer to all of these and look, no matter what people are telling you, you can raise money even if you're in a hard industry.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Ol2kGMDvX4o
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Crunchbase: https://www.crunchbase.com/
____________________________________________
When you think about funding, there's a lot of different stages from self-funding to seed. Then you get into venture, things like series ABC, or even venture debt. And then there is your IPO. And when companies go public, they're typically raising money as well.
Then you also can get into later stage deals. You can get into M and A, leveraged buyouts. You can get into secondary offering. These are all different ways that you can end up raising money. So now let's take a look at some examples.
One of my companies that no longer exists was called Kissmetrics. I ended up raising $16.4 million over seven rounds, a little bit too many rounds. And one of our competitors, Mixpanel, they raised 77 million over five rounds. At least from some of the articles I read, I don't know how accurate they are, and they've done it in a lot less rounds.
When you think about series A, B and C's, typically a series A round, it can range a lot. In series A funding rounds, investors are not just looking for great ideas, they're looking for traction, they're looking for money-making businesses.
The average estimated capital raised in a series B round is roughly $32 million.
Series C rounds are typically for scaling, growing even faster. When you think about D, E and F, it all just starts blending in. This is when companies just take a lot of money and they don't want to go public right away and they want to stay private longer.
There's a lot of institutional investors out there. There's private equity companies, firms. There's also venture capital companies like Sequoia Capital, there's investment funds. Some of them are like hedge funds. There's pension funds, there's custodian banks, sovereign wealth funds like Saudi Arabia invest quite a bit into startups. There's insurance companies and family offices. A lot of people are getting into startup investing. And you'll want to create a potential investor sheet. You want to think about who your competitors are, who could be potential investors for you, and that'll give you ideas. And where I get a lot of my data from is a site called Crunchbase.
You can search around and you can just keep going. You can see who are the biggest players. And from there you can do initial outreach. And what I found is technically getting warm introductions works better, and then you'll have to do a pitch deck. And then with your pitch deck, you'll have to present it.
And I have some resources to create pitch decks for you. And going over and creating a list of all the venture firms that you can potentially raise money from. But you can find that at Neilpatel.com/training, click on growth hacking unlocked, then go to week one, lesson one and you'll see the worksheets I have for you that'll help you with your pitch deck.
Some key questions to answer in your pitch deck is, what does your company do? How's it different? How big is a market? Do you have any traction? What is it? What are the unit economics? If you have churn, what's your churn? And during your meetings, you want to make sure that you introduce your investor to yourself, your product services.
It's not just about optimizing for the least dilution, you want to optimize for who's the right fit. And you want to have clear next steps at the end of a meeting such as they'll think about it, they'll follow up with questions, maybe schedule another meeting. And after the meeting, make sure you follow up.
And keep in mind that you may get no's. I've got a lot of no's. A no doesn't mean no, a no just means not right now.
And now you should have the answer to all of these and look, no matter what people are telling you, you can raise money even if you're in a hard industry.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Ol2kGMDvX4o
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Welcome to Growth Hacking Unlocked! Free Course with Neil Patel | Growth Hacking Training
Today is a new day, and we're going to be covering a new training ...
Today is a new day, and we're going to be covering a new training course called growth hacking unlocked, where I teach you everything you need to know about growth ...hacking. You're going to be learning from me as well as other founders who have created successful companies like Microsoft. We're going to go over what companies like Microsoft did, what worked well for them, what didn't, and how you can take all these lessons from all these companies as well as all the things we've learned at my ad agency, Neil Patel Digital, and implement them within your business.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
So when I break down growth hacking to you, just make sure you pay attention because the tactics will work and they will help you grow faster.
The big thing that I've learned over the years is, if you're not learning from other founders, you're missing out big time. It's not about learning from your mistakes, that's great and you should do that, but what separates the amazing entrepreneurs and the amazing marketers for the ones who are just mediocre is, the amazing ones are learning from other people's mistakes, other people's journeys.
So that way they can make better informed decisions. One of the entrepreneurs that I love to death is Bill Gates. You guys all know Bill Gates, he's super rich. And mainly for Microsoft. And back in the day, Microsoft ended up going public in the early days during the.com boom, they were massive.
And some of these companies like Microsoft were worth more money than the oil companies which back then were shocking. Now it's not, companies like Microsoft are worth, well over a trillion dollars and it's normal. And they grew through very unique strategies that a lot of traditional companies didn't use.
So let's go over a rough timeline. Microsoft, it was started when Bill Gates went to Harvard University, dropped out in 1974. He created Microsoft with Paul Allen who they've been good friends since they were kids. In 1976, when he formed a contract with MITS to develop a basic operating system for their new microcomputers, that's when things really started to take off.
Now, notes from the idea man himself, shortly before labor day, Bill checked into a hotel with three legal pads and 10 pencils. Five days later, he came out with thousands of bytes of assembly language and code. He typed it into a terminal, handed the legal pads and said, okay, you're going to have to finish debugging it. I've got to go. Then he was off to Harvard. As the company grew and executive duties multiplied, Bill would then get fewer opportunities for such high-wire creativity. In a way, that was too bad, and he had a rare gift for programming.
Then he would focus at one task at a time with total discipline. You could see it when he program. He was one of those guys that was just super laser focused. And that's how he really had that big breakthrough with IBM.
When you start looking in the 1980s, IBM approached them for a new basic operating system for its new computers. IBM was 6% of the S and P at the time, that made Microsoft a really rich company. The Windows release in 1990 and Microsoft released the first version of Windows alongside with Apple, this was the first graphical user interface. It soon became a bestseller and was able to capture most of the operating system market.
When you think about the history of Microsoft, all of Bill's blood, sweat, tears, even his ego, it all went into Microsoft. And then later after tirelessly working for a quarter of a century to make Microsoft a great company, creating one of the biggest software companies in the world that pretty much everyone had within their home. He was super successful.
So let's go over some business lessons, right? The company's initial public offering in 1986. And from there, it continually rose in price. And eventually they had to do stock splits to get the stock to reasonable price so more people could afford it. It created three billionaires, Steve Ballmer, Paul Allen and Bill Gates, of course. And it also created an estimated 12,000 millionaires among the employees.
The big takeaway, in the tech field, there's tremendous pressure, even when you're doing really well. You must run incredibly hard just to hold your competitive position.
One thing that I love about Bill Gates is this quote, "Take away our 20 best employees, "and I tell you that Microsoft "would become an unimportant company.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
So when I break down growth hacking to you, just make sure you pay attention because the tactics will work and they will help you grow faster.
The big thing that I've learned over the years is, if you're not learning from other founders, you're missing out big time. It's not about learning from your mistakes, that's great and you should do that, but what separates the amazing entrepreneurs and the amazing marketers for the ones who are just mediocre is, the amazing ones are learning from other people's mistakes, other people's journeys.
So that way they can make better informed decisions. One of the entrepreneurs that I love to death is Bill Gates. You guys all know Bill Gates, he's super rich. And mainly for Microsoft. And back in the day, Microsoft ended up going public in the early days during the.com boom, they were massive.
And some of these companies like Microsoft were worth more money than the oil companies which back then were shocking. Now it's not, companies like Microsoft are worth, well over a trillion dollars and it's normal. And they grew through very unique strategies that a lot of traditional companies didn't use.
So let's go over a rough timeline. Microsoft, it was started when Bill Gates went to Harvard University, dropped out in 1974. He created Microsoft with Paul Allen who they've been good friends since they were kids. In 1976, when he formed a contract with MITS to develop a basic operating system for their new microcomputers, that's when things really started to take off.
Now, notes from the idea man himself, shortly before labor day, Bill checked into a hotel with three legal pads and 10 pencils. Five days later, he came out with thousands of bytes of assembly language and code. He typed it into a terminal, handed the legal pads and said, okay, you're going to have to finish debugging it. I've got to go. Then he was off to Harvard. As the company grew and executive duties multiplied, Bill would then get fewer opportunities for such high-wire creativity. In a way, that was too bad, and he had a rare gift for programming.
Then he would focus at one task at a time with total discipline. You could see it when he program. He was one of those guys that was just super laser focused. And that's how he really had that big breakthrough with IBM.
When you start looking in the 1980s, IBM approached them for a new basic operating system for its new computers. IBM was 6% of the S and P at the time, that made Microsoft a really rich company. The Windows release in 1990 and Microsoft released the first version of Windows alongside with Apple, this was the first graphical user interface. It soon became a bestseller and was able to capture most of the operating system market.
When you think about the history of Microsoft, all of Bill's blood, sweat, tears, even his ego, it all went into Microsoft. And then later after tirelessly working for a quarter of a century to make Microsoft a great company, creating one of the biggest software companies in the world that pretty much everyone had within their home. He was super successful.
So let's go over some business lessons, right? The company's initial public offering in 1986. And from there, it continually rose in price. And eventually they had to do stock splits to get the stock to reasonable price so more people could afford it. It created three billionaires, Steve Ballmer, Paul Allen and Bill Gates, of course. And it also created an estimated 12,000 millionaires among the employees.
The big takeaway, in the tech field, there's tremendous pressure, even when you're doing really well. You must run incredibly hard just to hold your competitive position.
One thing that I love about Bill Gates is this quote, "Take away our 20 best employees, "and I tell you that Microsoft "would become an unimportant company.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/[+] Show More
Now Playing
How to Create The Ideal Blog Homepage
You get all this traffic to your blog, but very little to no ...
You get all this traffic to your blog, but very little to no conversions. And as your traffic goes up, your sales, your revenue ends up staying the same. Today ...I'm going to break down the ideal blog homepage.
RESOURCES & LINKS:
____________________________________________
Google Analytics: https://analytics.google.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
When you're in your Google Analytics, what you'll notice is in the left navigation, you can go to Behavior, you can go to Site Content, and you can go to All Pages.
So when people go to your homepage, that's a lot of direct traffic. How do you get those people to convert? And what I wanted to break down today is the ideal homepage layout for your blog that'll generate you some conversions.
And I've tested quite a bit, and I'm going to show you mine. And this works well for B2B or B2C. First off, what I do is above the fold is my main call to action area.
Collect leads above the fold. Sell above the fold. It could be as simple as just collecting an email above the fold, like, "Hey, I'm sharing everything on my journey to 100,000 monthly visitors. I'm learning a lot, and so will you. Put in your name and email address to follow along," or "I'm learning a lot on my journey to losing 30 pounds. Put in your name and email to follow along so you can also lose weight."
You can do a lot of things like that if you want to sell over email above the fold, but what I recommend doing is just directly capturing a lead, like a lead for consulting your services or selling your product and directly offering your products above the fold as much as possible.
You can have a video, or you can just do what they did right here. New formulation, shop now, right? Above their fold, they're selling you right then and there.
Or you can just offer your discounts or your savings, whatever has amazing deal right then and there. But that's what I would do if I have a blog or if I were you, and you're just like, "Look, we're getting all this blog traffic, but for some reason our blog doesn't generate that much revenue." Well, switch up your homepage. Don't make your homepage just a list of blog articles.
That's not going to drive you leads and sales. Don't worry about the experience. Don't worry about your bounce rate. Don't worry about your time on site. You won't really have issues.
I thought that was going to happen with me, but everything was fine. People just scroll down and go to the blog, or they'll click in the navigation. And if you notice at the top, I don't really have tons of navigation options, why? Because I want people to scroll and be able to pitch them on my services or my products before they go to the blog, and you should consider doing something similar as well.
You'll find that you'll get many, many more conversions, and your blog will generate more revenue for you.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/UHuz6oJ_3wE
#DigitalMarketing #ConversionRateOptimization #Marketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Google Analytics: https://analytics.google.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
When you're in your Google Analytics, what you'll notice is in the left navigation, you can go to Behavior, you can go to Site Content, and you can go to All Pages.
So when people go to your homepage, that's a lot of direct traffic. How do you get those people to convert? And what I wanted to break down today is the ideal homepage layout for your blog that'll generate you some conversions.
And I've tested quite a bit, and I'm going to show you mine. And this works well for B2B or B2C. First off, what I do is above the fold is my main call to action area.
Collect leads above the fold. Sell above the fold. It could be as simple as just collecting an email above the fold, like, "Hey, I'm sharing everything on my journey to 100,000 monthly visitors. I'm learning a lot, and so will you. Put in your name and email address to follow along," or "I'm learning a lot on my journey to losing 30 pounds. Put in your name and email to follow along so you can also lose weight."
You can do a lot of things like that if you want to sell over email above the fold, but what I recommend doing is just directly capturing a lead, like a lead for consulting your services or selling your product and directly offering your products above the fold as much as possible.
You can have a video, or you can just do what they did right here. New formulation, shop now, right? Above their fold, they're selling you right then and there.
Or you can just offer your discounts or your savings, whatever has amazing deal right then and there. But that's what I would do if I have a blog or if I were you, and you're just like, "Look, we're getting all this blog traffic, but for some reason our blog doesn't generate that much revenue." Well, switch up your homepage. Don't make your homepage just a list of blog articles.
That's not going to drive you leads and sales. Don't worry about the experience. Don't worry about your bounce rate. Don't worry about your time on site. You won't really have issues.
I thought that was going to happen with me, but everything was fine. People just scroll down and go to the blog, or they'll click in the navigation. And if you notice at the top, I don't really have tons of navigation options, why? Because I want people to scroll and be able to pitch them on my services or my products before they go to the blog, and you should consider doing something similar as well.
You'll find that you'll get many, many more conversions, and your blog will generate more revenue for you.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/UHuz6oJ_3wE
#DigitalMarketing #ConversionRateOptimization #Marketing[+] Show More
Now Playing
Here's What You Need to Outrank Your Competition
No matter what you type in on Google your competition's ranking at the ...
No matter what you type in on Google your competition's ranking at the top. How do you beat your competition? What do you really need to do so you can ...outrank them? because if you can, your business would explode. Today I'm going to break down what you need to do to outrank your competition.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
First off, I want you to go to Google and type in any keyword that you know your competition's ranking for. So I'm going to type in marketing. As you can see here HubSpot, I compete with them for a lot of terms on Google, they rank. And what do I need to do to outrank HubSpot? And you can do this for a lot of terms that you're looking to rank for but I'm going to break it down for a URL like this like HubSpot and then go from there. So then that way you can see the exact process that I use to determine what I need to do in order to beat my competition.
So the first thing I look at is the domain authority. As you can see here they're 92, estimated visits. If I click the dropdown here, it'll end up showing all the keywords that they're ranking for on this page.
You can see how many social shows they have, and how many backlinks they have as you can see here 192. So I also pulled up the URL here, which is hubspot.com/marketing/what is marketing And I'm going to take that URL and put it into Ubersuggest. So I'm going to go into Ubersuggest, type in the domain. And I'll look up the whole domain first.
So under type you looked, make sure it's selected as domain. You'll see domain authority, backlinks, referring domain names is 212,000 for blog.hubspot. And then you have the overall organic monthly traffic. Now I want to select the exact URL. When I select the exact URL you can see domain authority of 92, backlinks 421, referring domain names 192, organic monthly traffic. It's more than zero, but it's low. So when you look at this you can see anchor text distribution how many links that they have.
And in general, I can see that they're ranking for a lot of keywords but don't just look at the individual URL. I want you to look at the overall domain level.
In addition to that, look at the pages that are ranking well for them that you want to rank for. What is their content? How in-depth is it? What can you do to outperform them and make something that's better? Is your user experience great? And I would have to say, when I look at the user experience they don't have tons of pop-ups great experience not a ton of sidebar stuff.
Let's say allow cookies, popups, not too bad. It was more so later on on the page experience. And you can probably move the content a little bit higher on the fold.
There's a lot of wasted space up here. So that could be improved if this was your website or if you're trying to beat them. And then you can look at the content. Maybe they can add more images. Maybe they can add more stats or data. Maybe they can add videos or explainer video.
Then the next thing I want you to look at is how many brand queries they have because brand queries are super important.
Another thing that I want you to look at is how many (indistinct) do they have?
So in the sidebar, click on in Ubersuggest I want you to click on SEO analyzer, and type in your competitor's domain so let's say click HubSpot or type that in. You can see their overall SEO score how they compare to you.
And the other thing that you'll end up finding out is if you want to really beat someone, the one thing that most people don't look at when it comes to SEO and this is the most important factor, and I know there's over 200 factors but I give you the main ones to look at.
All this kind of stuff is super important because at the end of the day, SEO is dependent on a lot of external factors like branding, backlinks, and you can't build, a hundred thousand backlinks easily or build an amazing brand out of thin air unless you have a really good product or service.
So I don't want you to just look at SEO as, hey I need more backlinks. I need to write more content. I want you to also think about what can you do to make amazing user experience? What can you do to make an amazing product? And this will give you all feedback and data points on how you can improve your SEO and outrank your competition. It's not a quick hit.
It's not a short-term thing. All this stuff takes a lot of effort to win but when you do win, you can create a massive business.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/8WwVWGw8MqQ
#SEO #SearchEngineOptimization #ContentMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
First off, I want you to go to Google and type in any keyword that you know your competition's ranking for. So I'm going to type in marketing. As you can see here HubSpot, I compete with them for a lot of terms on Google, they rank. And what do I need to do to outrank HubSpot? And you can do this for a lot of terms that you're looking to rank for but I'm going to break it down for a URL like this like HubSpot and then go from there. So then that way you can see the exact process that I use to determine what I need to do in order to beat my competition.
So the first thing I look at is the domain authority. As you can see here they're 92, estimated visits. If I click the dropdown here, it'll end up showing all the keywords that they're ranking for on this page.
You can see how many social shows they have, and how many backlinks they have as you can see here 192. So I also pulled up the URL here, which is hubspot.com/marketing/what is marketing And I'm going to take that URL and put it into Ubersuggest. So I'm going to go into Ubersuggest, type in the domain. And I'll look up the whole domain first.
So under type you looked, make sure it's selected as domain. You'll see domain authority, backlinks, referring domain names is 212,000 for blog.hubspot. And then you have the overall organic monthly traffic. Now I want to select the exact URL. When I select the exact URL you can see domain authority of 92, backlinks 421, referring domain names 192, organic monthly traffic. It's more than zero, but it's low. So when you look at this you can see anchor text distribution how many links that they have.
And in general, I can see that they're ranking for a lot of keywords but don't just look at the individual URL. I want you to look at the overall domain level.
In addition to that, look at the pages that are ranking well for them that you want to rank for. What is their content? How in-depth is it? What can you do to outperform them and make something that's better? Is your user experience great? And I would have to say, when I look at the user experience they don't have tons of pop-ups great experience not a ton of sidebar stuff.
Let's say allow cookies, popups, not too bad. It was more so later on on the page experience. And you can probably move the content a little bit higher on the fold.
There's a lot of wasted space up here. So that could be improved if this was your website or if you're trying to beat them. And then you can look at the content. Maybe they can add more images. Maybe they can add more stats or data. Maybe they can add videos or explainer video.
Then the next thing I want you to look at is how many brand queries they have because brand queries are super important.
Another thing that I want you to look at is how many (indistinct) do they have?
So in the sidebar, click on in Ubersuggest I want you to click on SEO analyzer, and type in your competitor's domain so let's say click HubSpot or type that in. You can see their overall SEO score how they compare to you.
And the other thing that you'll end up finding out is if you want to really beat someone, the one thing that most people don't look at when it comes to SEO and this is the most important factor, and I know there's over 200 factors but I give you the main ones to look at.
All this kind of stuff is super important because at the end of the day, SEO is dependent on a lot of external factors like branding, backlinks, and you can't build, a hundred thousand backlinks easily or build an amazing brand out of thin air unless you have a really good product or service.
So I don't want you to just look at SEO as, hey I need more backlinks. I need to write more content. I want you to also think about what can you do to make amazing user experience? What can you do to make an amazing product? And this will give you all feedback and data points on how you can improve your SEO and outrank your competition. It's not a quick hit.
It's not a short-term thing. All this stuff takes a lot of effort to win but when you do win, you can create a massive business.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/8WwVWGw8MqQ
#SEO #SearchEngineOptimization #ContentMarketing[+] Show More
Now Playing
A Unique Type of Content That Will Generate You 100,000 Visitors Per Month
If you want to rank on Google, you have to create content. As Bill ...
If you want to rank on Google, you have to create content. As Bill Gates once said, content is king. But how do you rank higher than the competition and ...get tons of traffic when everyone's creating the same me too content?
RESOURCES & LINKS:
____________________________________________
Training Section: https://neilpatel.com/training/
____________________________________________
So if you want to do well, don't just think about, hmm, what kind of content is my competition creating? Think about what kind of content is my competition not creating that people would love? And one thing that we've seen is people love courses. The problem with a lot of the courses out there is the good ones cost money.
So my model was why not just create really good content and courses and just give it away for free? And what that's doing is not just generating a lot of traffic, right? I'm not having to constantly update my text-based content, I'm creating a new type of content that's easy to create, easy to record for me.
It actually takes less time than it does for me to write a blog article because I can just pay people to help create the PowerPoint presentations, I can give feedback, adjust to help them with the outline, then I can record it, and then I just, you know, my team uploads it, I record.
And I literally create each of these modules in 10, 15 minutes of my time. And it's very streamlined process and it's generating a lot of traffic as you can see here. And we're just getting tons and tons of views on a weekly basis. And it's amazing.
The time onsite is great, if I look at the bounce rate, it's not bad, it's only 63%. The exit rate's not bad and it's working out really, really well.
So if you want to do well, and you want more traffic and you want a leg up on your competition, consider creating courses, don't upload them to Udemy or any of these sites host them on your own website and give them out for free, and think about the quality courses that people pay for and literally make them and give them for free, and make sure you include the worksheets, the assets the ones I showed you, right?
Like this checklist or this content calendar and more so this isn't calendar, this is a worksheet where people fill in the blanks. It's this kind of stuff that helps drive the traffic.
Releasing the videos is one thing, but once you release the worksheets, the cheat sheets, the handouts that go along with each module, that's when you'll start seeing that these training materials will start getting a lot of traffic over time.
And a lot of my older courses that are still relevant today, that I created many, many months ago they're still getting more traffic today. And funny enough, some of them are getting more traffic today than what they were three, four or five months ago.
So if you want more traffic consider copying what I'm doing, this is working out well, I bet your competition's not doing this, and it works out extremely well, even though there's not a lot of words on a page, you can get a lot of referral traffic and social traffic which is a little bit different than what most people are used to, which is optimizing for Google traffic.
Now if you have any questions, leave a comment below I'll do my best to answer and help you out. If you enjoyed this material, make sure you subscribe to the channel, like the video, share it with others, tell other people about it so that way we get more subscribers.
And here's the kicker, what isn't seen in these analytics is all the extra traffic I'm getting from YouTube, Facebook, LinkedIn, which is even more than this if you look at all my video views and on top of that I'm also getting all these views on my website as well.
And of course, if you need help with your content marketing, you're creating training material like this check out my ad agency, Neil Patel Digital. Thank you for your time.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/cR9LswOB-wI
#SEO #NeilPatel #Traffic[+] Show More
RESOURCES & LINKS:
____________________________________________
Training Section: https://neilpatel.com/training/
____________________________________________
So if you want to do well, don't just think about, hmm, what kind of content is my competition creating? Think about what kind of content is my competition not creating that people would love? And one thing that we've seen is people love courses. The problem with a lot of the courses out there is the good ones cost money.
So my model was why not just create really good content and courses and just give it away for free? And what that's doing is not just generating a lot of traffic, right? I'm not having to constantly update my text-based content, I'm creating a new type of content that's easy to create, easy to record for me.
It actually takes less time than it does for me to write a blog article because I can just pay people to help create the PowerPoint presentations, I can give feedback, adjust to help them with the outline, then I can record it, and then I just, you know, my team uploads it, I record.
And I literally create each of these modules in 10, 15 minutes of my time. And it's very streamlined process and it's generating a lot of traffic as you can see here. And we're just getting tons and tons of views on a weekly basis. And it's amazing.
The time onsite is great, if I look at the bounce rate, it's not bad, it's only 63%. The exit rate's not bad and it's working out really, really well.
So if you want to do well, and you want more traffic and you want a leg up on your competition, consider creating courses, don't upload them to Udemy or any of these sites host them on your own website and give them out for free, and think about the quality courses that people pay for and literally make them and give them for free, and make sure you include the worksheets, the assets the ones I showed you, right?
Like this checklist or this content calendar and more so this isn't calendar, this is a worksheet where people fill in the blanks. It's this kind of stuff that helps drive the traffic.
Releasing the videos is one thing, but once you release the worksheets, the cheat sheets, the handouts that go along with each module, that's when you'll start seeing that these training materials will start getting a lot of traffic over time.
And a lot of my older courses that are still relevant today, that I created many, many months ago they're still getting more traffic today. And funny enough, some of them are getting more traffic today than what they were three, four or five months ago.
So if you want more traffic consider copying what I'm doing, this is working out well, I bet your competition's not doing this, and it works out extremely well, even though there's not a lot of words on a page, you can get a lot of referral traffic and social traffic which is a little bit different than what most people are used to, which is optimizing for Google traffic.
Now if you have any questions, leave a comment below I'll do my best to answer and help you out. If you enjoyed this material, make sure you subscribe to the channel, like the video, share it with others, tell other people about it so that way we get more subscribers.
And here's the kicker, what isn't seen in these analytics is all the extra traffic I'm getting from YouTube, Facebook, LinkedIn, which is even more than this if you look at all my video views and on top of that I'm also getting all these views on my website as well.
And of course, if you need help with your content marketing, you're creating training material like this check out my ad agency, Neil Patel Digital. Thank you for your time.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/cR9LswOB-wI
#SEO #NeilPatel #Traffic[+] Show More
Now Playing
7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably
Google Ads are still one of the best platforms that you can use to ...
Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they're looking for ...whatever it is that you're selling. When they're actively searching for keywords related to your content, your product, your services, you can be right then and there. But, a lot of people find it difficult to make their campaign scale and become profitable. So what should you do? Today I'm going to walk you through seven AdWords hacks that'll make your campaign scale profitably.
PLAYLIST - IMPROVING YOUR GOOGLE ADS CAMPAIGNS FOR MAXIMUM PROFITABILITY:
____________________________________________
5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads: https://youtu.be/fy28vfE2V0c
5 Ways to Make Google AdWords More Profitable (Improve Your CTR!): https://youtu.be/LwMmJR08FS4
____________________________________________
That way, as we release more content like this, you'll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That's a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you'll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They're much more likely to convert.
The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they're very competitive because everyday marketers want to go after them just because they have a high search volume. But they don't always drive the highest quality of traffic.
Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
The next ting, you shouldn't be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that's more likely to convert and give you a bigger bang for the buck. So let's say your audience doesn't fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.
The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can't even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.
One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.
You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you'll weed out a lot of people that were never a right customer for you in the first place.
Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves.
Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you're not tracking the performance how do you know what's working and what's not? Using UTM codes is a great, easy way to keep track of what's doing well and what's not.
You can easily track the performance of any of your campaigns in Google Analytics. You don't even need to be a developer for this.
Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.
Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.
00:00 - Introduction
00:44 Hack 1 - Create In-Depth Remarketing Audiences
01:27 Hack 2 - Focus Your Efforts of Longtail Keywords
02:45 Hack 3 - Don’t Be Afraid to Use Exclusions
03:19 Hack 4 - Test with Different Locations
03:55 Hack 5 - Add Extensions to Your Ad
04:23 Hack 6 - Implement UTM Tracking
04:55 Hack 7 - Run Ads on Your Competitors Keywords
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/S-hn2ThmQEw
#GoogleAds #PPC #DigitalMarketing[+] Show More
PLAYLIST - IMPROVING YOUR GOOGLE ADS CAMPAIGNS FOR MAXIMUM PROFITABILITY:
____________________________________________
5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads: https://youtu.be/fy28vfE2V0c
5 Ways to Make Google AdWords More Profitable (Improve Your CTR!): https://youtu.be/LwMmJR08FS4
____________________________________________
That way, as we release more content like this, you'll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That's a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you'll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They're much more likely to convert.
The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they're very competitive because everyday marketers want to go after them just because they have a high search volume. But they don't always drive the highest quality of traffic.
Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
The next ting, you shouldn't be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that's more likely to convert and give you a bigger bang for the buck. So let's say your audience doesn't fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.
The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can't even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.
One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.
You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you'll weed out a lot of people that were never a right customer for you in the first place.
Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves.
Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you're not tracking the performance how do you know what's working and what's not? Using UTM codes is a great, easy way to keep track of what's doing well and what's not.
You can easily track the performance of any of your campaigns in Google Analytics. You don't even need to be a developer for this.
Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.
Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.
00:00 - Introduction
00:44 Hack 1 - Create In-Depth Remarketing Audiences
01:27 Hack 2 - Focus Your Efforts of Longtail Keywords
02:45 Hack 3 - Don’t Be Afraid to Use Exclusions
03:19 Hack 4 - Test with Different Locations
03:55 Hack 5 - Add Extensions to Your Ad
04:23 Hack 6 - Implement UTM Tracking
04:55 Hack 7 - Run Ads on Your Competitors Keywords
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/S-hn2ThmQEw
#GoogleAds #PPC #DigitalMarketing[+] Show More
Now Playing
How Did Amazon Get So Big? (The Marketing Secrets Behind Amazon’s Growth)
How Did Amazon Get So Big? (The Marketing Secrets Behind Amazon’s ...
How Did Amazon Get So Big? (The Marketing Secrets Behind Amazon’s Growth) | In terms of revenue, Amazon is the biggest company in the world. They have over $232 billion ...in revenue, and that was just in 2018. '19's even bigger, and '20, '21 will be bigger as well. And did you know, as we're getting into the '20s, Amazon is growing at roughly 20% year over year. That's roughly $40 billion in more revenue each and every single year that they're adding to their bottom line. Today, I'm going to go over how Amazon got so big and the marketing secrets behind their growth.
ECOMMERCE EXPLOSIVE GROWTH PLAYLIST:
____________________________________________
7 Proven Ways to Grow eCommerce Sales By 50% or More [video]: https://youtu.be/ECFguym4230
99.9% Of eCommerce Products Will NEVER Sell Without this! | eCommerce Marketing Strategy [video]: https://youtu.be/GkOM7q9BYGQ
4 Ways to Use Pinterest to Drive Traffic and Grow Your Ecommerce Business [video]: https://youtu.be/FDzBMxzgZCo
____________________________________________
In 2008, Amazon listed their company vision as, "Relentlessly focusing on customer experience, "by offering our customers low prices, convenience "and a wide selection of merchandise." This definitely shined in their marketing approaches.
Convenience was a huge factor. Free shipping? Have you ever wondered how Amazon affords to pay for all that free shipping? Well, it's not cheap. It actually costs Amazon around $1 billion per quarter but how did they make money? Well, then there's Amazon Prime. There are nearly 54 million Prime members. With a yearly fee of $99, simple math tells you that the revenue generated from Prime alone is roughly $5.4 billion a year, which allows Amazon to offer all the benefits that it does.
Amazon knows when you're going to run out of paper towels and it can even notify you, show you at the right time and even has buttons where you can push so that way, you're like, "Hey, I need to automated toilet paper delivery "at this date and time."
In many cases, they're not just doing two day delivery, they're doing same day, if not next day, worst case. And that's how they're building amazing customer loyalty, which gets me into my next point, right?
So, he wanted to create an open, transparent product review system where anyone can talk about, "Hey, this is good, this is bad, "here's what I didn't like." And that's important, because 80% of your future profits will come from just 20% of your existing customers. And that's why you want to encourage amazing reviews with your products and services. Amazon also has Prime Perks, which has helped them grow fast.
Creating a Prime membership allows loyal customers, right? From free shipping to next day air, two day air, in some cases, some days, even same day delivery. By going above and beyond for your customers in your marketing, and continually offering more and more for the price, this is how you win over customers.
Now, another thing that Amazon did really well that we can all learn from is their email marketing. Now, the email verification for orders allows Amazon to collect people's information and create Prime accounts if they opt to. This allows Amazon to collect user data based on login information, and make the user experience much more personalized.
Remember, that's where the web is going, it's all about personalized experiences versus showing generic stuff. I never see Amazon recommending pet products to me because I don't have any pets.And then, they'll even tell me and encourage me to use Audible because they see I'm buying so many business books.
Another thing that they've done really well is technological innovations. Look, marketing crap products is really hard but marketing good products makes life easier. Amazon Kindle came out a long time ago and what they started doing is like, hey, let's make it so it's really easy to read a book.
Amazon is the undisputed leader in e-readers and it accounts for roughly 80% of e-book sales. Fire Stick, this is an effort to compete with streaming services like Roku and Apple TV, Amazon has created the Fire Stick. It's become one of Amazon's most successful hardware hits with over 37 million active users worldwide.
Amazon even recently began partnering with TV companies, like Toshiba, to create the Fire TV, its television paired with the Fire Stick capabilities, and Alexa. Another thing that they've done is Echo slash Alexa, right? You've seen those Echo Dots or those Alexa devices. There are nearly 118 million home assistant devices in the US alone.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/A0T3dTrVDHc
#DigitalMarketing #Ecommerce #OnlineMarketing[+] Show More
ECOMMERCE EXPLOSIVE GROWTH PLAYLIST:
____________________________________________
7 Proven Ways to Grow eCommerce Sales By 50% or More [video]: https://youtu.be/ECFguym4230
99.9% Of eCommerce Products Will NEVER Sell Without this! | eCommerce Marketing Strategy [video]: https://youtu.be/GkOM7q9BYGQ
4 Ways to Use Pinterest to Drive Traffic and Grow Your Ecommerce Business [video]: https://youtu.be/FDzBMxzgZCo
____________________________________________
In 2008, Amazon listed their company vision as, "Relentlessly focusing on customer experience, "by offering our customers low prices, convenience "and a wide selection of merchandise." This definitely shined in their marketing approaches.
Convenience was a huge factor. Free shipping? Have you ever wondered how Amazon affords to pay for all that free shipping? Well, it's not cheap. It actually costs Amazon around $1 billion per quarter but how did they make money? Well, then there's Amazon Prime. There are nearly 54 million Prime members. With a yearly fee of $99, simple math tells you that the revenue generated from Prime alone is roughly $5.4 billion a year, which allows Amazon to offer all the benefits that it does.
Amazon knows when you're going to run out of paper towels and it can even notify you, show you at the right time and even has buttons where you can push so that way, you're like, "Hey, I need to automated toilet paper delivery "at this date and time."
In many cases, they're not just doing two day delivery, they're doing same day, if not next day, worst case. And that's how they're building amazing customer loyalty, which gets me into my next point, right?
So, he wanted to create an open, transparent product review system where anyone can talk about, "Hey, this is good, this is bad, "here's what I didn't like." And that's important, because 80% of your future profits will come from just 20% of your existing customers. And that's why you want to encourage amazing reviews with your products and services. Amazon also has Prime Perks, which has helped them grow fast.
Creating a Prime membership allows loyal customers, right? From free shipping to next day air, two day air, in some cases, some days, even same day delivery. By going above and beyond for your customers in your marketing, and continually offering more and more for the price, this is how you win over customers.
Now, another thing that Amazon did really well that we can all learn from is their email marketing. Now, the email verification for orders allows Amazon to collect people's information and create Prime accounts if they opt to. This allows Amazon to collect user data based on login information, and make the user experience much more personalized.
Remember, that's where the web is going, it's all about personalized experiences versus showing generic stuff. I never see Amazon recommending pet products to me because I don't have any pets.And then, they'll even tell me and encourage me to use Audible because they see I'm buying so many business books.
Another thing that they've done really well is technological innovations. Look, marketing crap products is really hard but marketing good products makes life easier. Amazon Kindle came out a long time ago and what they started doing is like, hey, let's make it so it's really easy to read a book.
Amazon is the undisputed leader in e-readers and it accounts for roughly 80% of e-book sales. Fire Stick, this is an effort to compete with streaming services like Roku and Apple TV, Amazon has created the Fire Stick. It's become one of Amazon's most successful hardware hits with over 37 million active users worldwide.
Amazon even recently began partnering with TV companies, like Toshiba, to create the Fire TV, its television paired with the Fire Stick capabilities, and Alexa. Another thing that they've done is Echo slash Alexa, right? You've seen those Echo Dots or those Alexa devices. There are nearly 118 million home assistant devices in the US alone.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/A0T3dTrVDHc
#DigitalMarketing #Ecommerce #OnlineMarketing[+] Show More
Now Playing
96% Of Your Landing Page Visitors Will NEVER Convert (And How to Improve That)
You're selling a product or service, you hire a designer, a web ...
You're selling a product or service, you hire a designer, a web developer to build amazing landing pages for you. You pay hundreds of dollars for ad clicks, maybe even ...thousands. But when you look at your conversions, you're not even breaking even when it comes to your admen. What should you do? Today I'm going to show you why 96% of landing page visitors will never convert and how to improve that.
HIGH-CONVERTING LANDING PAGES - PLAYLIST:
____________________________________________
The Anatomy Of A High Converting Landing Page [video]: https://youtu.be/hcPxMuxh5Tc
How to Make a Beautiful Landing Page That Converts [video]: https://youtu.be/HJUm-MwLJMg
7 Landing Page Flaws That’ll Kill Your Conversions [video]: https://youtu.be/U5t2IQv6kJQ
____________________________________________
Did you know that 4.02% is the average conversion rate for a landing page according to unbounce. That means on average, almost 96% of your visitors won't convert at all. I'm going to show you some of the things that have the potential to ruin conversions on landing pages, and also how to provide you with the guidelines on how you can improve your conversion rates.
So there are three important UX factors that can affect your conversion rate, the first is page speed.
It's not only amazing content that gets people to convert. It's also if your page loads slowly can lose you a lot of ledes, right? So speed time is super important. Did you know that 50% of users expect a website to load in less than two seconds.
Studies show that as page speed decreases bounce rates go up.
The second thing when it comes to UX factors is your call to action placement. Have you ever heard the term above the fold, this is commonly used term by digital markets to describe the placement of content on web page above the fold refers to all the content that is on the web page before you have to keep scrolling down below the fold is all the content that shows after you start scrolling down.
If you have content that's above the fold and is getting used a lot, but there's no action point to take, you're going to lose money. And if you have all your call to actions below for your invisible content right below the fold, where people are barely viewing it, you're going to get a lot less clicks, and in theory, you're going to make less money.
Now for some products or services, you could be like, wait my products too confusing. I can't put up above the fold, It takes me too much text to describe what I'm selling. Well, you could do that in a video so that way you can get more things above the fold. Now, sometimes you may want to put your CTA below the fold.
Now the trick with this and unbounce had a study on this, they found that if you put less content above the fold, it causes people to scroll more. So if your goal is to have all your CTAs below the fold, then you don't want to have too much content above the fold, because that's how you can get more and more people to scroll.
And you can use Crazy Egg to run a scroll map test or a heat map test to see where people are clicking on your page. To help you determine where you should be placing your call to action.
The big takeaway I have for you is don't be afraid to ab test with your call to action placement, and make sure it's optimized for UX and place more than one call to action on a page. Sometimes having 2,3,4 is better.
Now last but not when it comes to UX, you want to remove excess clutter. landing pages typically have one goal, and that's to get a user to convert.
The design of a landing page should be simple and easy to navigate. You don't want to throw a ton of information to your audience of one static page. Too much clutter can drive users away from your site.
By clutter I mean content, navigational links and too many images. Navigation at least can tempt people to click away on other pages of your site that aren't optimized and focusing people on converting and putting in their credit card.
HubSpot tested to landing page variations on many different pages of the site with navigational links and one without navigational links. Their free trial landing pages so 14% increasing conversions without any exits.
Their demo page, so increase of 28% without any links. By keeping pages navigation free, users are less than likely to get distracted and bounce.
Let's put it this way navigational links cost you money. Conclusion, if you focus on the three things that I mentioned above, you are much more likely to convert visitors into customers.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/dobgpL_Rqmk
#DigitalMarketing #OnlineMarketing #Marketing[+] Show More
HIGH-CONVERTING LANDING PAGES - PLAYLIST:
____________________________________________
The Anatomy Of A High Converting Landing Page [video]: https://youtu.be/hcPxMuxh5Tc
How to Make a Beautiful Landing Page That Converts [video]: https://youtu.be/HJUm-MwLJMg
7 Landing Page Flaws That’ll Kill Your Conversions [video]: https://youtu.be/U5t2IQv6kJQ
____________________________________________
Did you know that 4.02% is the average conversion rate for a landing page according to unbounce. That means on average, almost 96% of your visitors won't convert at all. I'm going to show you some of the things that have the potential to ruin conversions on landing pages, and also how to provide you with the guidelines on how you can improve your conversion rates.
So there are three important UX factors that can affect your conversion rate, the first is page speed.
It's not only amazing content that gets people to convert. It's also if your page loads slowly can lose you a lot of ledes, right? So speed time is super important. Did you know that 50% of users expect a website to load in less than two seconds.
Studies show that as page speed decreases bounce rates go up.
The second thing when it comes to UX factors is your call to action placement. Have you ever heard the term above the fold, this is commonly used term by digital markets to describe the placement of content on web page above the fold refers to all the content that is on the web page before you have to keep scrolling down below the fold is all the content that shows after you start scrolling down.
If you have content that's above the fold and is getting used a lot, but there's no action point to take, you're going to lose money. And if you have all your call to actions below for your invisible content right below the fold, where people are barely viewing it, you're going to get a lot less clicks, and in theory, you're going to make less money.
Now for some products or services, you could be like, wait my products too confusing. I can't put up above the fold, It takes me too much text to describe what I'm selling. Well, you could do that in a video so that way you can get more things above the fold. Now, sometimes you may want to put your CTA below the fold.
Now the trick with this and unbounce had a study on this, they found that if you put less content above the fold, it causes people to scroll more. So if your goal is to have all your CTAs below the fold, then you don't want to have too much content above the fold, because that's how you can get more and more people to scroll.
And you can use Crazy Egg to run a scroll map test or a heat map test to see where people are clicking on your page. To help you determine where you should be placing your call to action.
The big takeaway I have for you is don't be afraid to ab test with your call to action placement, and make sure it's optimized for UX and place more than one call to action on a page. Sometimes having 2,3,4 is better.
Now last but not when it comes to UX, you want to remove excess clutter. landing pages typically have one goal, and that's to get a user to convert.
The design of a landing page should be simple and easy to navigate. You don't want to throw a ton of information to your audience of one static page. Too much clutter can drive users away from your site.
By clutter I mean content, navigational links and too many images. Navigation at least can tempt people to click away on other pages of your site that aren't optimized and focusing people on converting and putting in their credit card.
HubSpot tested to landing page variations on many different pages of the site with navigational links and one without navigational links. Their free trial landing pages so 14% increasing conversions without any exits.
Their demo page, so increase of 28% without any links. By keeping pages navigation free, users are less than likely to get distracted and bounce.
Let's put it this way navigational links cost you money. Conclusion, if you focus on the three things that I mentioned above, you are much more likely to convert visitors into customers.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/dobgpL_Rqmk
#DigitalMarketing #OnlineMarketing #Marketing[+] Show More
Now Playing
How to Choose a Great Business Name | Creating an Amazing Brand
There are an estimated 30000000 companies in the world today. That's ...
There are an estimated 30000000 companies in the world today. That's roughly one company for every 26 people. With so many brands in the world, ranging from huge brands like ...Coca-Cola and Apple, to small brands like Mom and Pop shops. It's becoming harder and harder to stand out. So how can you create a brand name that can help position your company in this increasingly more competitive scenario and stand out from a huge crowd? Today I'm going to teach you how to choose a great business name that will help you grow your brand.
POWERFUL BRANDING STRATEGIES PLAYLIST:
____________________________________________
A Detailed, Newbie’s Guide to Building Your Brand in 2020 [video]: https://youtu.be/ycD-6vLYASA
Personal Branding How to Go From Zero to Hero in No Time [video]: https://youtu.be/8KvyKt1c9ao
How to Create a Personal Brand and Get Noticed [video]: https://youtu.be/OjA5uYe7PW0
The Importance of Building a Brand | How to Measure Size of Your Brand [video]: https://youtu.be/q5wHgm7xtEk
____________________________________________
There are so many businesses nowadays, it can be hard to find a good business name. Over 627000 businesses open each year, according to the Small Business Administration. That is 627000 fewer names to choose from every year. Well, if you're worried, don't worry, I'm here to help, so don't worry.
First off, let's start off by going over what makes a good brand name.
Repetitive brand names affect consumers' branding elevations, reactions to cross-selling and product choices. A good brand name can be any number of things.
Meaningful, right? That cultivates a positive emotion and connection.
Visual, brand name that's communicated through design or logo. Distinctive, stands out from your competitors.
And Accessible, easy to interpret. These are just a few ways in which a brand can provide value. However, the most important question that you need to ask yourself is, especially when you're creating a brand, does it resonate with your audience?
The first thing is, consider the audience you're targeting. If you're targeting a hedge fund investors, do you think a name like Jelly Belly or Coca-Cola would work? Especially for creating some hedge fund type of product? Of course not.
So the first thing you want to do is consider the audience that your brand is targeting.
If you have a poor understanding of the audience you're targeting, the next steps will fail. So it's important that you really put your audience in the center of everything.
The second thing you need to do is select what type of name you want.
Some people can successfully get away with using their name as their business. These are typically embodied in their vision of the founders. An example of this is the Michael Jordan Brand himself, right? Jordan shoes. He's using his last name.
The next one is acronyms. These are shortened versions of descriptive names.
The third one is descriptive. The name of your company can legitimately describe what your business is. American Airlines, Home Depot. These are examples of names that tell people exactly what the company does. This avoids any confusion. It can be boring at sometimes, but it works well.
The fourth one, suggested names and there are three types.
Real, these are terms that are taken straight from the dictionary.
Composite, mixing to dictionary words together into one. Facebook is a prime example of this.
Invented. Sometimes they're just not enough words in a dictionary to come up with your own brand, so you have to invent one.
The fifth one is associative. A reflective meeting back to the brand, a name that has a metaphorical meaning, such as Sirius XM, right?
The fifth one is names that derive from another language, right? See, sometimes a la--, name won't make sense in your language but it will make sense in others.
The next one abstract name. This is where the power of phonetics comes into play.
Now a pro tip for you, make sure it's a name that can be trademarked or copyrighted.
You need to figure out what your big idea is and how you can translate that into your brand name. You can even try testing with different brand names to see where you find the most success.
00:00 - Introduction
01:02 - So, What Makes A Great Brand Name?
01:55 Tip 1 - Consideration Of The Audience
02:30 Tip 2 - Select The Kind Of Name You Want ( Descriptive, Suggestive, Associate, Etc )
05:20 Tip 3 - Decide What You Want The Name To Say
06:11 Tip 4 - Trim Down On Complexity
06:55 Tip 5 - Last but certainly not least, make sure your name isn’t already taken
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/txS7IsRumS8
#Branding #Marketing #DigitalMarketing[+] Show More
POWERFUL BRANDING STRATEGIES PLAYLIST:
____________________________________________
A Detailed, Newbie’s Guide to Building Your Brand in 2020 [video]: https://youtu.be/ycD-6vLYASA
Personal Branding How to Go From Zero to Hero in No Time [video]: https://youtu.be/8KvyKt1c9ao
How to Create a Personal Brand and Get Noticed [video]: https://youtu.be/OjA5uYe7PW0
The Importance of Building a Brand | How to Measure Size of Your Brand [video]: https://youtu.be/q5wHgm7xtEk
____________________________________________
There are so many businesses nowadays, it can be hard to find a good business name. Over 627000 businesses open each year, according to the Small Business Administration. That is 627000 fewer names to choose from every year. Well, if you're worried, don't worry, I'm here to help, so don't worry.
First off, let's start off by going over what makes a good brand name.
Repetitive brand names affect consumers' branding elevations, reactions to cross-selling and product choices. A good brand name can be any number of things.
Meaningful, right? That cultivates a positive emotion and connection.
Visual, brand name that's communicated through design or logo. Distinctive, stands out from your competitors.
And Accessible, easy to interpret. These are just a few ways in which a brand can provide value. However, the most important question that you need to ask yourself is, especially when you're creating a brand, does it resonate with your audience?
The first thing is, consider the audience you're targeting. If you're targeting a hedge fund investors, do you think a name like Jelly Belly or Coca-Cola would work? Especially for creating some hedge fund type of product? Of course not.
So the first thing you want to do is consider the audience that your brand is targeting.
If you have a poor understanding of the audience you're targeting, the next steps will fail. So it's important that you really put your audience in the center of everything.
The second thing you need to do is select what type of name you want.
Some people can successfully get away with using their name as their business. These are typically embodied in their vision of the founders. An example of this is the Michael Jordan Brand himself, right? Jordan shoes. He's using his last name.
The next one is acronyms. These are shortened versions of descriptive names.
The third one is descriptive. The name of your company can legitimately describe what your business is. American Airlines, Home Depot. These are examples of names that tell people exactly what the company does. This avoids any confusion. It can be boring at sometimes, but it works well.
The fourth one, suggested names and there are three types.
Real, these are terms that are taken straight from the dictionary.
Composite, mixing to dictionary words together into one. Facebook is a prime example of this.
Invented. Sometimes they're just not enough words in a dictionary to come up with your own brand, so you have to invent one.
The fifth one is associative. A reflective meeting back to the brand, a name that has a metaphorical meaning, such as Sirius XM, right?
The fifth one is names that derive from another language, right? See, sometimes a la--, name won't make sense in your language but it will make sense in others.
The next one abstract name. This is where the power of phonetics comes into play.
Now a pro tip for you, make sure it's a name that can be trademarked or copyrighted.
You need to figure out what your big idea is and how you can translate that into your brand name. You can even try testing with different brand names to see where you find the most success.
00:00 - Introduction
01:02 - So, What Makes A Great Brand Name?
01:55 Tip 1 - Consideration Of The Audience
02:30 Tip 2 - Select The Kind Of Name You Want ( Descriptive, Suggestive, Associate, Etc )
05:20 Tip 3 - Decide What You Want The Name To Say
06:11 Tip 4 - Trim Down On Complexity
06:55 Tip 5 - Last but certainly not least, make sure your name isn’t already taken
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/txS7IsRumS8
#Branding #Marketing #DigitalMarketing[+] Show More
Now Playing
The Two Marketing Careers That Will CRUSH IT in 2023
Are you considering career marketing? Not sure where to start? Do you ...
Are you considering career marketing? Not sure where to start? Do you want to know which ones have the best future outlook? Hi everyone, I'm Neil Patel, and today, I'm ...going to break down the two marketing careers that'll crush it in 2023.
RESOURCES & LINKS:
____________________________________________
How to Start A Career in Digital Marketing in 2022 [video]: https://youtu.be/DoLzQN1m7sU
FREE Resources to Learn Marketing in 2021 | Digital Marketing Courses and Certification [video]: https://youtu.be/SgDDfVCAkfk
Glassdoor - https://www.glassdoor.com.br/index.htm?countryRedirect=true
Starbucks - https://www.starbucks.com/
____________________________________________
Marketing is an ever-evolving industry, so it's no wonder that new marketing careers are always coming in. However, in 2021, marketing has seen two new big careers that are going to take off.
The first is a marketing data scientist.
One thing that marketing is for sure, there are a ton of different metrics to track. Numbers don't lie, right? This is so important to be able to take these numbers and have a clear understanding with your audience their behavior on your site of what's working, what's not working, where companies should focus their time, and where they shouldn't. Not only can it help you with your marketing strategy, but it also can help you with your overall business as well.
One of the biggest issues that I see in businesses and even ad agencies that are facing is how to take that data and make sense of it, and paint a clear, easy to understand the picture of a site's performance, and a strategy of what they should do next.
See, here's the thing, data scientists weren't as needed five, 10 years ago because there weren't as many sources, but now, just think about it, there's paid ad, Google, Facebook, Pinterest, Taboola, Outbrain, the list keeps going on and on, there's even Bing.
So that's why a data scientist is so important because there are so many different metrics that are required to focus on from time on page, unique visitors versus returning versus cohort reports, balance rates, click-through rates, traffic, traffic growth rates, average time spent per visit, all these things are really important, and the list can keep going on and on about metrics that people should be tracking and ones that are confusing and hard to understand and because there are so many sources where you can get the data, a lot of times you'll find discrepancies and companies are looking at, like, hey, who can help read this data, make clear and easy sense of this just because there's way too much conflicting data out there.
Now, the job description for this job, according to Data Mania is generating perspective insights, tactical and strategic insights to improve marketing effectiveness, exploratory data analysis, advising and assisting management and other professionals in working with and understanding organizational data.
The average salary, according to Glassdoor, the national average salary for a marketing data analysis is $61,473 in the United States.
The skills required are understanding of online analytics data, strong communication skills, and statistical and machine-learning-based predictive modeling.
Now, director of growth marketing.
This is another job that is booming in the marketing world. One thing that I see a lot of in my ad agency is companies, these days, have a lot of issues with growth, and they're finding that their growth is plateauing, and they're becoming stagnant. Why? Because it's the easiest time to start a business.
As Howard Schultz from Starbucks put it. "Now is the cheapest and most affordable time "to create a business." But that's caused everyone to just go out there and compete with you, which makes it harder to grow.
So these days, companies are looking for a growth marketer, and a growth marketer is someone who identifies a gap in the company, and they work with all departments to increase the overall ROI.
Now the job description is growth marketers are data-driven pros who work to find innovative ways to drive user acquisition, to keep customers engaged, to retain them, and ultimately, turn them into brand champions.
The average salary, according to Indy, for a growth marketer in the United States is $96,790. The skills required are brand storytelling, digital marketing, and data analytics, execution skills and marketing automation.
00:00 - Introduction
00:36 - Marketing Data Scientist
02:52 Director of growth Marketing
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/mAn3zmkj4p8
#Careers #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
How to Start A Career in Digital Marketing in 2022 [video]: https://youtu.be/DoLzQN1m7sU
FREE Resources to Learn Marketing in 2021 | Digital Marketing Courses and Certification [video]: https://youtu.be/SgDDfVCAkfk
Glassdoor - https://www.glassdoor.com.br/index.htm?countryRedirect=true
Starbucks - https://www.starbucks.com/
____________________________________________
Marketing is an ever-evolving industry, so it's no wonder that new marketing careers are always coming in. However, in 2021, marketing has seen two new big careers that are going to take off.
The first is a marketing data scientist.
One thing that marketing is for sure, there are a ton of different metrics to track. Numbers don't lie, right? This is so important to be able to take these numbers and have a clear understanding with your audience their behavior on your site of what's working, what's not working, where companies should focus their time, and where they shouldn't. Not only can it help you with your marketing strategy, but it also can help you with your overall business as well.
One of the biggest issues that I see in businesses and even ad agencies that are facing is how to take that data and make sense of it, and paint a clear, easy to understand the picture of a site's performance, and a strategy of what they should do next.
See, here's the thing, data scientists weren't as needed five, 10 years ago because there weren't as many sources, but now, just think about it, there's paid ad, Google, Facebook, Pinterest, Taboola, Outbrain, the list keeps going on and on, there's even Bing.
So that's why a data scientist is so important because there are so many different metrics that are required to focus on from time on page, unique visitors versus returning versus cohort reports, balance rates, click-through rates, traffic, traffic growth rates, average time spent per visit, all these things are really important, and the list can keep going on and on about metrics that people should be tracking and ones that are confusing and hard to understand and because there are so many sources where you can get the data, a lot of times you'll find discrepancies and companies are looking at, like, hey, who can help read this data, make clear and easy sense of this just because there's way too much conflicting data out there.
Now, the job description for this job, according to Data Mania is generating perspective insights, tactical and strategic insights to improve marketing effectiveness, exploratory data analysis, advising and assisting management and other professionals in working with and understanding organizational data.
The average salary, according to Glassdoor, the national average salary for a marketing data analysis is $61,473 in the United States.
The skills required are understanding of online analytics data, strong communication skills, and statistical and machine-learning-based predictive modeling.
Now, director of growth marketing.
This is another job that is booming in the marketing world. One thing that I see a lot of in my ad agency is companies, these days, have a lot of issues with growth, and they're finding that their growth is plateauing, and they're becoming stagnant. Why? Because it's the easiest time to start a business.
As Howard Schultz from Starbucks put it. "Now is the cheapest and most affordable time "to create a business." But that's caused everyone to just go out there and compete with you, which makes it harder to grow.
So these days, companies are looking for a growth marketer, and a growth marketer is someone who identifies a gap in the company, and they work with all departments to increase the overall ROI.
Now the job description is growth marketers are data-driven pros who work to find innovative ways to drive user acquisition, to keep customers engaged, to retain them, and ultimately, turn them into brand champions.
The average salary, according to Indy, for a growth marketer in the United States is $96,790. The skills required are brand storytelling, digital marketing, and data analytics, execution skills and marketing automation.
00:00 - Introduction
00:36 - Marketing Data Scientist
02:52 Director of growth Marketing
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/mAn3zmkj4p8
#Careers #NeilPatel #DigitalMarketing[+] Show More
Now Playing
A Detailed, Newbie’s Guide to Building Your Brand in 2023
A Detailed, Newbie’s Guide to Building Your Brand in 2023 | Do you ...
A Detailed, Newbie’s Guide to Building Your Brand in 2023 | Do you know what the best moat in business is? See these days, anyone can cop your features, your ...product, your services, your marketing but there's one thing that is really hard to copy, and that's your brand. Today, I'm going to break down a detailed newbie's guide to building your brand in 2022.
RESOURCES & LINKS:
____________________________________________
Larry Kim - larrykim.org
Tony Robbins - tonyrobbins.com/
Hello Bar - https://www.hellobar.com/
ConvertKit - https://convertkit.com/
MailChimp - mailchimp.com
MobileMonkey - mobilemonkey.com
ManyChat - manychat.com
Ubersuggest - https://neilpatel.com/ubersuggest/
CodeCanyon - codecanyon.net
____________________________________________
Tip number one, be active member on the most targeted communities that you can think of in your space. And most importantly, help people out. Comment on other blogs adding as much value as possible and help them. Participate on Facebook groups that are related to your niche.
Now here's a secret, when people answer other people's questions and they're like, yeah, I want to do this for brand building, most people just do this with one sentence and people can see right through that.
If you want to build up a really big brand and have a loyal audience, you need to go super in depth. The more in depth you go, the more you help people, the better off you are. So I wouldn't go and just write, hey, one or two tips here or there and answer it. I would try to actually include paragraphs and if you want super pro tip, what you can do is you can actually take the questions you're answering and create blog content around it that goes super in depth.
And if you're not sure what questions to write these content pieces on, use Ubersuggest. Go to the keyword ideas reports. You'll see a questions tab. It will show you all the questions people are looking for within your space.
Tip number two, be a guest on other people's podcast. The concept of a podcast tour works so well. Like book tours, you go around the world and you speak and people buy your books. You can do the same on podcasts but you don't even have to leave your living room. Heck, you can have Netflix on in the background put it on on mute and be on a podcast and start spitting out some advice.
Now if you don't know how to find these podcasts, you can go to the iTunes store and look at all the podcasts there or you can just Google keywords in your industry's space podcast, and you can see a list of all the podcast that are going up.
Tip number three, create your own podcast and interview guests. This is great because if you had interviewed the Tony Robbins of the world or anyone who's a influencer within your space. Because you're associated with them, you're on the podcast with them, it also boosts your credibility as well and this makes you seem more like authority which helps build your brand.
Now, the key with this because I've been on a lot of podcast and people interview me. If you don't ask them good questions, the podcast won't do well and it won't help you out. People will just be like, oh that was terrible podcast interview. So I want you to listen to all the podcast that any guest that have been on, look at the questions they answered.
Tip number four, co-publish content. I've done this many times on several of my websites. I had "The Advanced Guide to SEO" that I did with my cousin Sujan Patel. I've done advanced guide or a guide on personal branding that I did with Aaron Agius. I've done so many guides with other people.
So go find other people who have a brand who have a audience, co-write content together and what you guys should both so is when you publish it, you both promote it to your audiences, your email list, your social profile.
Tip number five, be very active on Pinterest. I get roughly 413,000 monthly visitors from Pinterest each and every single month on one of my websites. Now of course not on neilpatel.com but I have another website out there that does extremely well.
Tip number six, bring people back to your website as much as possible. I'm a big believer in the rule of seven. When someone sees your brand seven times, they're much more likely to engage and remember you which builds a brand.
And tip number seven, launch your own tool. I do this with Ubersuggest. If you haven't seen it, check it out. It's helped build my personal brand. I got so many more brand queries after I launched Ubersuggest. You don't have to build your own tool like me.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ycD-6vLYASA
#Branding #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Larry Kim - larrykim.org
Tony Robbins - tonyrobbins.com/
Hello Bar - https://www.hellobar.com/
ConvertKit - https://convertkit.com/
MailChimp - mailchimp.com
MobileMonkey - mobilemonkey.com
ManyChat - manychat.com
Ubersuggest - https://neilpatel.com/ubersuggest/
CodeCanyon - codecanyon.net
____________________________________________
Tip number one, be active member on the most targeted communities that you can think of in your space. And most importantly, help people out. Comment on other blogs adding as much value as possible and help them. Participate on Facebook groups that are related to your niche.
Now here's a secret, when people answer other people's questions and they're like, yeah, I want to do this for brand building, most people just do this with one sentence and people can see right through that.
If you want to build up a really big brand and have a loyal audience, you need to go super in depth. The more in depth you go, the more you help people, the better off you are. So I wouldn't go and just write, hey, one or two tips here or there and answer it. I would try to actually include paragraphs and if you want super pro tip, what you can do is you can actually take the questions you're answering and create blog content around it that goes super in depth.
And if you're not sure what questions to write these content pieces on, use Ubersuggest. Go to the keyword ideas reports. You'll see a questions tab. It will show you all the questions people are looking for within your space.
Tip number two, be a guest on other people's podcast. The concept of a podcast tour works so well. Like book tours, you go around the world and you speak and people buy your books. You can do the same on podcasts but you don't even have to leave your living room. Heck, you can have Netflix on in the background put it on on mute and be on a podcast and start spitting out some advice.
Now if you don't know how to find these podcasts, you can go to the iTunes store and look at all the podcasts there or you can just Google keywords in your industry's space podcast, and you can see a list of all the podcast that are going up.
Tip number three, create your own podcast and interview guests. This is great because if you had interviewed the Tony Robbins of the world or anyone who's a influencer within your space. Because you're associated with them, you're on the podcast with them, it also boosts your credibility as well and this makes you seem more like authority which helps build your brand.
Now, the key with this because I've been on a lot of podcast and people interview me. If you don't ask them good questions, the podcast won't do well and it won't help you out. People will just be like, oh that was terrible podcast interview. So I want you to listen to all the podcast that any guest that have been on, look at the questions they answered.
Tip number four, co-publish content. I've done this many times on several of my websites. I had "The Advanced Guide to SEO" that I did with my cousin Sujan Patel. I've done advanced guide or a guide on personal branding that I did with Aaron Agius. I've done so many guides with other people.
So go find other people who have a brand who have a audience, co-write content together and what you guys should both so is when you publish it, you both promote it to your audiences, your email list, your social profile.
Tip number five, be very active on Pinterest. I get roughly 413,000 monthly visitors from Pinterest each and every single month on one of my websites. Now of course not on neilpatel.com but I have another website out there that does extremely well.
Tip number six, bring people back to your website as much as possible. I'm a big believer in the rule of seven. When someone sees your brand seven times, they're much more likely to engage and remember you which builds a brand.
And tip number seven, launch your own tool. I do this with Ubersuggest. If you haven't seen it, check it out. It's helped build my personal brand. I got so many more brand queries after I launched Ubersuggest. You don't have to build your own tool like me.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ycD-6vLYASA
#Branding #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Get Your First 1,000 Visitors Without Spending Money | How to Get Traffic FAST
Your first 1,000 visitors are the most crucial. Everyone says when you ...
Your first 1,000 visitors are the most crucial. Everyone says when you start up a website, it's easy to get your first few visitors. And that's true. But it's not ...easy to get your first 1,000 visitors. Heck, it's actually harder to get your first 1,000 visitors than it is to get your first 10,000 visitors. Today I'm going to share how you get your first 1,000 visitors without spending money.
RESOURCES & LINKS:
____________________________________________
Quora - https://quora.com
Ubersuggest - https://neilpatel.com/ubersuggest
OnePress Social Locker - https://sociallocker.org
Mobile Monkey - https://mobilemonkey.com
____________________________________________
Step 1: Identify your target audience.
Where are people who you want to target? Where do they hang out? What kind of content do they read? What are their interests? What are their fears? What are their goals, their motivation? What's their typical age?
Step 2: Identify what your ideal audience wants.
Now that you know them, I want you to go to Amazon, find books within your niche, that people are writing about and look at the two and three star reviews.
The reason you'll look at the two and three star reviews, is people are usually complaining about what that book is missing. People only will leave a comment and share that and rate it really bad if they truly feel that something's missing that's important.
That helps you figure out what people really want within your space.
Step 3: Create the most epic, mind-blowing resource on one of these topics.
Create a bullet list point, right? Every single idea that you got from your research as it relates, you want to create a list and figure out, all right this is what I'm going to cover into this topic. This is what everyone wants to know. Then, go to Ubersuggest and look at the content ideas report. When you're in Ubersuggest, you're putting those key words in within your space.
Step 4: Pick something that isn't popular in all of those categories.
You can't just rely on SEO traffic. You got to now look at referral traffic and social. That's why you have to look at all of that. You want to bullet out all the ideas. Go through what are these pieces missing that they haven't covered? How can I make something better?
Go read the comments on these blog posts. What are people complaining about? What are people recommending?
The reason being is eight out of 10 people will read your headline, but only two out of 10 will click through and read the rest. Now of course, you're not going to use 25 headlines.
The reason you have 25 is, you want to eliminate 20 that you think are shitty or mediocre. You want to take the best five and then cross source your headlines.
So you go to your favorite Facebook group in your niche, you do a poll, you ask everyone, hey, which headline do you think is the most appealing? Get their opinions. Pick the one that has the highest votes.
Now, of course, if you have a better way of modifying it, feel free to do that. But usually, you got your winner if that's what everyone tells you, that that's a winner.
Now of course, you've created your content, you've gotten your headline, you've published it. You want to then create a gated content upgrade. That'll get you hundreds of social shares.
That's the next step. When you create the gated content to get you the social shares, you do this by offering a PDF, a ebook, a crash course, complimentary resource, and if you're on Word Press, you can use OnePress Social Locker.
That way, if people want that free ebook or guide, they have to share your content to get it.
Step 5: Use your epic content as a promotion opportunity.
See, when you write this content, you may be getting ideas from other places, other people's blogs.
Link out to them. Let them know that you linked out to them and ask them to share your content. Ask them to link back to you. When you do this, you'll get more traffic.
Typically, if you ask for a share, it's easier and you'll get a higher take rate than if you ask for a link back. Link back helps you with referral traffic and search rankings in the long run.
Step 6:Have push notifications enabled on your site.
That way, when people opt in through the push notification and you create a new blog post, you can send a blast out to all of them and get those people back. You can do the same thing with Mobile Monkey for Facebook Messenger.
You can do the same thing for Hello Bar for email capture.
That way you can re-market to those people and continue marketing to get them back to buy your products and services.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #Facebook[+] Show More
RESOURCES & LINKS:
____________________________________________
Quora - https://quora.com
Ubersuggest - https://neilpatel.com/ubersuggest
OnePress Social Locker - https://sociallocker.org
Mobile Monkey - https://mobilemonkey.com
____________________________________________
Step 1: Identify your target audience.
Where are people who you want to target? Where do they hang out? What kind of content do they read? What are their interests? What are their fears? What are their goals, their motivation? What's their typical age?
Step 2: Identify what your ideal audience wants.
Now that you know them, I want you to go to Amazon, find books within your niche, that people are writing about and look at the two and three star reviews.
The reason you'll look at the two and three star reviews, is people are usually complaining about what that book is missing. People only will leave a comment and share that and rate it really bad if they truly feel that something's missing that's important.
That helps you figure out what people really want within your space.
Step 3: Create the most epic, mind-blowing resource on one of these topics.
Create a bullet list point, right? Every single idea that you got from your research as it relates, you want to create a list and figure out, all right this is what I'm going to cover into this topic. This is what everyone wants to know. Then, go to Ubersuggest and look at the content ideas report. When you're in Ubersuggest, you're putting those key words in within your space.
Step 4: Pick something that isn't popular in all of those categories.
You can't just rely on SEO traffic. You got to now look at referral traffic and social. That's why you have to look at all of that. You want to bullet out all the ideas. Go through what are these pieces missing that they haven't covered? How can I make something better?
Go read the comments on these blog posts. What are people complaining about? What are people recommending?
The reason being is eight out of 10 people will read your headline, but only two out of 10 will click through and read the rest. Now of course, you're not going to use 25 headlines.
The reason you have 25 is, you want to eliminate 20 that you think are shitty or mediocre. You want to take the best five and then cross source your headlines.
So you go to your favorite Facebook group in your niche, you do a poll, you ask everyone, hey, which headline do you think is the most appealing? Get their opinions. Pick the one that has the highest votes.
Now, of course, if you have a better way of modifying it, feel free to do that. But usually, you got your winner if that's what everyone tells you, that that's a winner.
Now of course, you've created your content, you've gotten your headline, you've published it. You want to then create a gated content upgrade. That'll get you hundreds of social shares.
That's the next step. When you create the gated content to get you the social shares, you do this by offering a PDF, a ebook, a crash course, complimentary resource, and if you're on Word Press, you can use OnePress Social Locker.
That way, if people want that free ebook or guide, they have to share your content to get it.
Step 5: Use your epic content as a promotion opportunity.
See, when you write this content, you may be getting ideas from other places, other people's blogs.
Link out to them. Let them know that you linked out to them and ask them to share your content. Ask them to link back to you. When you do this, you'll get more traffic.
Typically, if you ask for a share, it's easier and you'll get a higher take rate than if you ask for a link back. Link back helps you with referral traffic and search rankings in the long run.
Step 6:Have push notifications enabled on your site.
That way, when people opt in through the push notification and you create a new blog post, you can send a blast out to all of them and get those people back. You can do the same thing with Mobile Monkey for Facebook Messenger.
You can do the same thing for Hello Bar for email capture.
That way you can re-market to those people and continue marketing to get them back to buy your products and services.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #Facebook[+] Show More
Now Playing
The Craziest Marketing Experiments I Have Ever Done and Why They Worked
The Craziest Marketing Experiments I Have Ever Done and Why They ...
The Craziest Marketing Experiments I Have Ever Done and Why They Worked // I'm not exaggerating when I say that experimentation has brought the biggest results to my company. Sometimes ...it's multiplied my business by 2x, 3x, or even 4x. Now, today what I wanted to do is share some of my experiments that you can learn from and get better. Today I'm going to share the craziest marketing experiments that I've done and why they work.
RESOURCES & LINKS:
____________________________________________
Quick Sprout - https://www.quicksprout.com
Ubersuggest - https://neilpatel.com › ubersuggest
Apple - http://www.apple.com
Google - http://www.google.com
Facebook - Facebook.com
Microsoft - https://www.microsoft.com
____________________________________________
The first experiment that I rent is the 100k challenge. This was the challenge that I published on my old blog that I no longer own, Quick Sprout. In which I said, hey anyone can create a business that generates 100k a month and let me show you, and I can do that within 12 months.
Any experiment that you do that people can follow along with you from beginning to end, and it shows people how they can do something step by step or how they can learn from it step by step, typically works extremely well. Just like those fit loss and weight loss challenges.
They work because people can follow along and try to do it themselves. They can relate to it. You give them step by step instructions. Again, it can work really well.
The second experiment that I did is: Who is Neil Patel? Now, you may not be familiar with that experiment, but years ago, what I did is I had a lot of Instagram influencers hold up a sign with my name on it.
So, overall, that experiment brought into the brand awareness. People are googling for my name. I had a huge uplift in traffic, and more importantly, I had a huge uplift in rankings as well.
Now, the downside with that is a lot of people that were holding up my sign, they're half-naked men and half-naked women. I would try to control that. I wouldn't necessarily go through agencies. I can't blame the agencies.
At the end of the day, the buck falls on me for doing it, but you should be more careful and picky. When I was picking people to help me with that experiment.
I should have been very strategic and been like please send me each of their profiles, I want to make sure that they have engagement. I want to make sure that the images are appropriate, etc.
But, that provides a huge lift in brand inquiries, and Google loves brand inquiries, so the more brand inquiries you have for your name, the higher your organic rankings will increase.
My third experiment: Expanding to Brazil. It was one of my most favorite experiments. And the reason being I got to learn and get to know markers from all around the world. I started with Brazil, eventually, I went into Germany and Italy and Japan and China and all these other regions.
But Brazil was the first country I really expanded into and the thing I learned is, when you want to expand into a region, you need partners there, feet on the ground.
Without feet on the ground and people who understand the cultures, people who can be there to promote you, you're not going to do that well. We saw huge potential in that country because I was at a conference.
I saw that a lot of people there, they want to learn, they have money, why not expand. They have good GDP. GDP is important. Look for countries with big GDP. Not necessarily the GDP per capita, I found that the bigger the GDP, and if the GDP per capita is smaller, it's okay, you can still do well. And when I went into these regions, the reason this experiment was amazing and awesome is English is competitive. Portuguese, not so much.
The reason being is Apple, Google, Facebook, Microsoft, they're no longer just US companies. They're just companies that are American. They're global companies.
The last experiment, and this is one of my funniest, if not my favorite experiment overall, is Ubersuggest. I bought it for roughly 100 and something thousand dollars. I think 120 thousand and I had a mission.
Started off as a simple keyword tool but then it revealed to be really huge, potentially, right? In which I can add in site data, tracking rankings, SEO analyzer, backlinks, all this kind of stuff and the reason I love this is the tool now makes up the majority of my traffic. It's more popular than my text-based content.
So if you want to end up generating a lot of traffic, it's actually easier to do it with a tool than it is to create content and in the long run, it's cheaper.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Quick Sprout - https://www.quicksprout.com
Ubersuggest - https://neilpatel.com › ubersuggest
Apple - http://www.apple.com
Google - http://www.google.com
Facebook - Facebook.com
Microsoft - https://www.microsoft.com
____________________________________________
The first experiment that I rent is the 100k challenge. This was the challenge that I published on my old blog that I no longer own, Quick Sprout. In which I said, hey anyone can create a business that generates 100k a month and let me show you, and I can do that within 12 months.
Any experiment that you do that people can follow along with you from beginning to end, and it shows people how they can do something step by step or how they can learn from it step by step, typically works extremely well. Just like those fit loss and weight loss challenges.
They work because people can follow along and try to do it themselves. They can relate to it. You give them step by step instructions. Again, it can work really well.
The second experiment that I did is: Who is Neil Patel? Now, you may not be familiar with that experiment, but years ago, what I did is I had a lot of Instagram influencers hold up a sign with my name on it.
So, overall, that experiment brought into the brand awareness. People are googling for my name. I had a huge uplift in traffic, and more importantly, I had a huge uplift in rankings as well.
Now, the downside with that is a lot of people that were holding up my sign, they're half-naked men and half-naked women. I would try to control that. I wouldn't necessarily go through agencies. I can't blame the agencies.
At the end of the day, the buck falls on me for doing it, but you should be more careful and picky. When I was picking people to help me with that experiment.
I should have been very strategic and been like please send me each of their profiles, I want to make sure that they have engagement. I want to make sure that the images are appropriate, etc.
But, that provides a huge lift in brand inquiries, and Google loves brand inquiries, so the more brand inquiries you have for your name, the higher your organic rankings will increase.
My third experiment: Expanding to Brazil. It was one of my most favorite experiments. And the reason being I got to learn and get to know markers from all around the world. I started with Brazil, eventually, I went into Germany and Italy and Japan and China and all these other regions.
But Brazil was the first country I really expanded into and the thing I learned is, when you want to expand into a region, you need partners there, feet on the ground.
Without feet on the ground and people who understand the cultures, people who can be there to promote you, you're not going to do that well. We saw huge potential in that country because I was at a conference.
I saw that a lot of people there, they want to learn, they have money, why not expand. They have good GDP. GDP is important. Look for countries with big GDP. Not necessarily the GDP per capita, I found that the bigger the GDP, and if the GDP per capita is smaller, it's okay, you can still do well. And when I went into these regions, the reason this experiment was amazing and awesome is English is competitive. Portuguese, not so much.
The reason being is Apple, Google, Facebook, Microsoft, they're no longer just US companies. They're just companies that are American. They're global companies.
The last experiment, and this is one of my funniest, if not my favorite experiment overall, is Ubersuggest. I bought it for roughly 100 and something thousand dollars. I think 120 thousand and I had a mission.
Started off as a simple keyword tool but then it revealed to be really huge, potentially, right? In which I can add in site data, tracking rankings, SEO analyzer, backlinks, all this kind of stuff and the reason I love this is the tool now makes up the majority of my traffic. It's more popular than my text-based content.
So if you want to end up generating a lot of traffic, it's actually easier to do it with a tool than it is to create content and in the long run, it's cheaper.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
The Anatomy Of A High Converting Landing Page | Conversion Rate Optimization Tips
I can look at a landing page right away and know that it's not going ...
I can look at a landing page right away and know that it's not going to convert. On the flip side, I can also look at a landing page and ...know if it's going to convert exceptionally well. Today I'm going to share with you the anatomy of a high converting landing page.
RESOURCES & LINKS:
____________________________________________
7 Valuable Landing Page Hacks to DOUBLE Your Sales [video]: https://youtu.be/K7LmWEPII7g
How to Make a Beautiful Landing Page That Converts [video]: https://youtu.be/HJUm-MwLJMg
____________________________________________
So do you want to know the secret to really high converting landing page? There's a formula, and I'm about to share it with you. And as long as you follow the formula step by step, you should produce better results. But the moment you don't follow the formula step by step, you'll notice that your conversions are going to tank and your landing pages won't do well.
The first thing you need to do is clearly state your value proposition in a header.
The attention span of a human is less than a goldfish. In other words, if you can't catch their attention in the headline, you're screwed.
8 out of 10 people will read your headline, but only two of the 10 will read the rest of the copy on the page.
So if you can create amazing headline with your value proposition, you can attract people to read the rest of your page.
The second step you need in your landing page is a visual focus.
Whether it's a head shot, product shot, a video, some sort of visual focus where people can put all their attention to.
See, the moment someone goes through a headline, they read it, you need to grab their attention with a visual, and you need to get them to keep going.
If you just have text and only text, and no visuals that people can watch, you'll find that the conversions aren't as great.
The higher quality you produce, the better off you are.
The third thing you need is to outline the features and benefits.
But it's not just about feature, you need to more so focus on the benefits. So the features are there because if you don't talk about the features, you're not going to get as many conversions.
But the benefits are the key. People don't buy something because of features, they buy because of the benefit.
Typically, benefits are the solution to their problem. Such as saves you time, saves you money.
The fourth step is presenting a single and focused call to action.
A lot of people are like, "Oh, I've got a landing page. I'm going to put a call to action everywhere."
You could do that. And for some products, it works. But not for most.
The reason you want to have a single, focused call to action, and eventually after that one call to action, you can have more later down, but when you have your headline, your visual focus, you're talking about your benefits, your solutions, you're answering the objections.
Once someone gets the whole story and they understand why they should be buying your product or service, and then you have a call to action.
They're much more likely to convert.
The fifth thing you want to do is include testimonials and other visual proof.
I love doing reviews, whether it's a service or a product. Reviews are amazing. A reason a reviews is amazing is people know the truth. How they feel, how they don't feel, if it's great or if it's bad.
And by including that, they can then get a better sense if it's right for them, or if it's not a good fit for them.
The sixth thing you need to do is give a guarantee.
Whether you're doing a free trial with no credit card, so there's low risk, or you're giving a 30 day or 60 day money-back guarantee, those are awesome things.
You want people to feel comfortable. If they're not happy, you know you're going to end up refunding them anyways.
The last step, integrate story telling into your landing page. If you don't integrate story telling, you'll find that your conversions won't do as well.
People love soap operas. Whether you like them personally or not, people do. That's why they're on television 24-seven.
But it's worked for so many years, and it'll still keep working, no matter what channels are out there, no matter what algorithm updates happen.
00:00 - Introduction
00:53 Step 1 - Your Value Proposition In The Header
02:00 Step 2 - Visual Focus: Headshot. Product Shot. Vídeo, Etc…
02:28 Step 3 - Outline The Features And Benefits
03:22 Step 4 - Single And Focused Call To Action
04:48 Step 5 - Include Testimonials And Other Visual Proof
05:10 Step 6 - Give A Guarantee
05:43 Step 7 - Integrate The Story Telling Into Your Landing Page
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#CRO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
7 Valuable Landing Page Hacks to DOUBLE Your Sales [video]: https://youtu.be/K7LmWEPII7g
How to Make a Beautiful Landing Page That Converts [video]: https://youtu.be/HJUm-MwLJMg
____________________________________________
So do you want to know the secret to really high converting landing page? There's a formula, and I'm about to share it with you. And as long as you follow the formula step by step, you should produce better results. But the moment you don't follow the formula step by step, you'll notice that your conversions are going to tank and your landing pages won't do well.
The first thing you need to do is clearly state your value proposition in a header.
The attention span of a human is less than a goldfish. In other words, if you can't catch their attention in the headline, you're screwed.
8 out of 10 people will read your headline, but only two of the 10 will read the rest of the copy on the page.
So if you can create amazing headline with your value proposition, you can attract people to read the rest of your page.
The second step you need in your landing page is a visual focus.
Whether it's a head shot, product shot, a video, some sort of visual focus where people can put all their attention to.
See, the moment someone goes through a headline, they read it, you need to grab their attention with a visual, and you need to get them to keep going.
If you just have text and only text, and no visuals that people can watch, you'll find that the conversions aren't as great.
The higher quality you produce, the better off you are.
The third thing you need is to outline the features and benefits.
But it's not just about feature, you need to more so focus on the benefits. So the features are there because if you don't talk about the features, you're not going to get as many conversions.
But the benefits are the key. People don't buy something because of features, they buy because of the benefit.
Typically, benefits are the solution to their problem. Such as saves you time, saves you money.
The fourth step is presenting a single and focused call to action.
A lot of people are like, "Oh, I've got a landing page. I'm going to put a call to action everywhere."
You could do that. And for some products, it works. But not for most.
The reason you want to have a single, focused call to action, and eventually after that one call to action, you can have more later down, but when you have your headline, your visual focus, you're talking about your benefits, your solutions, you're answering the objections.
Once someone gets the whole story and they understand why they should be buying your product or service, and then you have a call to action.
They're much more likely to convert.
The fifth thing you want to do is include testimonials and other visual proof.
I love doing reviews, whether it's a service or a product. Reviews are amazing. A reason a reviews is amazing is people know the truth. How they feel, how they don't feel, if it's great or if it's bad.
And by including that, they can then get a better sense if it's right for them, or if it's not a good fit for them.
The sixth thing you need to do is give a guarantee.
Whether you're doing a free trial with no credit card, so there's low risk, or you're giving a 30 day or 60 day money-back guarantee, those are awesome things.
You want people to feel comfortable. If they're not happy, you know you're going to end up refunding them anyways.
The last step, integrate story telling into your landing page. If you don't integrate story telling, you'll find that your conversions won't do as well.
People love soap operas. Whether you like them personally or not, people do. That's why they're on television 24-seven.
But it's worked for so many years, and it'll still keep working, no matter what channels are out there, no matter what algorithm updates happen.
00:00 - Introduction
00:53 Step 1 - Your Value Proposition In The Header
02:00 Step 2 - Visual Focus: Headshot. Product Shot. Vídeo, Etc…
02:28 Step 3 - Outline The Features And Benefits
03:22 Step 4 - Single And Focused Call To Action
04:48 Step 5 - Include Testimonials And Other Visual Proof
05:10 Step 6 - Give A Guarantee
05:43 Step 7 - Integrate The Story Telling Into Your Landing Page
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#CRO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
7 Landing Page Flaws That’ll Kill Your Conversions | Landing Page Creation Tips
Have you ever built an amazing landing page, drove targeted traffic to ...
Have you ever built an amazing landing page, drove targeted traffic to it, and then found that everything you're doing, you're just not getting any conversion? It sucks. You've put ...in all this time. You've put in all these resources. You just can't get sales for the life of you. Today I'm going to share seven landing page flaws that'll kill your conversions.
RESOURCES & LINKS:
____________________________________________
How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website [video]: https://youtu.be/HJUm-MwLJMg
7 Valuable Landing Page Hacks to DOUBLE Your Sales [video]: https://youtu.be/K7LmWEPII7g
____________________________________________
The first flaw is load time, and you've probably heard this before.
Speed matters.
The second flaw is generic landing pages.
And no, I don't mean a generic landing page in which a landing page is selling all your services, or all your products. Yeah sure you already know that you need to get specific and only sell one product or one service.
But here's what I mean by generic landing pages. Even if your selling one product or one service keep in mind, every single traffic source is different.
By adapting your landing page to the traffic source you'll find that you use conversions a lot more. And the way that you do this is: put your mind inside the traffic source.
When you're on Google you're doing a search. You're looking for solutions to your problem. You're problem is typically whatever keyword you typed in on the search box. On Facebook, you're browsing and looking at pictures of your friends.
The third flaw is: Distractions.
We're in a world where there's a lot of ADD, we have attention spans of less than a goldfish, which you guys already know now.
By being very specific with where you're focusing a users attention, you're going to be better off.
And this is important because a lot of people are also starting to do things like on their site, doing chat, they're also doing popups, they're also doing quizzes, so they have a landing page with all these things.
The fourth flaw is a visual disconnect.
If you have an ad that's promising something, and you don't deliver on that promise in the landing page, its not going to work.
The simplest example of this flaw is someone doing a Google search. If someone typed in 'Apple MacBook' and hypothetically you were bidding on that term and they went to your landing page, but you didn't have the term 'Apple MacBook' on there, or you didn't have a picture of an Apple MacBook, what do you think is going to happen?
You conversions are going to tank.
The fifth one, is a bad mobile experience.
Did you know that the majority of searches on Google now happen on over mobile phone?
That's right, they're not happening from the laptop, they're not happening from a tablet, they're happening from a mobile device. That thing that's in your pocket 24/7.
It's on you more than your laptop or a desktop computer is, hence, the more people use it for search.
The sixth flaw, is not addressing buyer concerns.
There could be, 'Hey what if I don't like this product or service, is there a money back guarantee? Is there a free trial?'
Assuming this is a software as a service company. 'What do other people think about this product? Do you have reviews on those pages? How does a product or service look? Do you have video testimonials or case studies?'
All these things are objections and concerns, if you can answer them within your landing page, you're more likely to convert.
If you don't answer someones’ objections and concerns, what do you think is going to happen? They're going to bounce away, they're not going to convert.
If you're not sure what people's objections are, you can always use survey tools, like HotJar or SurveyMonkey, to figure out what people's objections are or concerns are, and you can address them within your content.
Last but not least, number 7, you're making the landing page too complicated.
What I mean by that is, I'm not talking about length, I'm not talking about, oh, do you have too many images or videos, I'm talking about the process.
If you're a lead form, do you have 50 form fields? Well if you have 50 form fields, you're going to lose most people.
00:00 - Introduction
00:37 Flaw 1 - Load Time
01:57 Flaw 2 - Generic Landing pages
04:07 Flaw 3 - Distractions
05:17 Flaw 4 - Visual Disconnect
06:03 Flaw 5 - Bad Mobile experience
06:55 Flaw 6 - Not addressing buyer concerns
07:58 Flaw 7 - Don´r make your landing page too complicated
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/U5t2IQv6kJQ
#CRO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website [video]: https://youtu.be/HJUm-MwLJMg
7 Valuable Landing Page Hacks to DOUBLE Your Sales [video]: https://youtu.be/K7LmWEPII7g
____________________________________________
The first flaw is load time, and you've probably heard this before.
Speed matters.
The second flaw is generic landing pages.
And no, I don't mean a generic landing page in which a landing page is selling all your services, or all your products. Yeah sure you already know that you need to get specific and only sell one product or one service.
But here's what I mean by generic landing pages. Even if your selling one product or one service keep in mind, every single traffic source is different.
By adapting your landing page to the traffic source you'll find that you use conversions a lot more. And the way that you do this is: put your mind inside the traffic source.
When you're on Google you're doing a search. You're looking for solutions to your problem. You're problem is typically whatever keyword you typed in on the search box. On Facebook, you're browsing and looking at pictures of your friends.
The third flaw is: Distractions.
We're in a world where there's a lot of ADD, we have attention spans of less than a goldfish, which you guys already know now.
By being very specific with where you're focusing a users attention, you're going to be better off.
And this is important because a lot of people are also starting to do things like on their site, doing chat, they're also doing popups, they're also doing quizzes, so they have a landing page with all these things.
The fourth flaw is a visual disconnect.
If you have an ad that's promising something, and you don't deliver on that promise in the landing page, its not going to work.
The simplest example of this flaw is someone doing a Google search. If someone typed in 'Apple MacBook' and hypothetically you were bidding on that term and they went to your landing page, but you didn't have the term 'Apple MacBook' on there, or you didn't have a picture of an Apple MacBook, what do you think is going to happen?
You conversions are going to tank.
The fifth one, is a bad mobile experience.
Did you know that the majority of searches on Google now happen on over mobile phone?
That's right, they're not happening from the laptop, they're not happening from a tablet, they're happening from a mobile device. That thing that's in your pocket 24/7.
It's on you more than your laptop or a desktop computer is, hence, the more people use it for search.
The sixth flaw, is not addressing buyer concerns.
There could be, 'Hey what if I don't like this product or service, is there a money back guarantee? Is there a free trial?'
Assuming this is a software as a service company. 'What do other people think about this product? Do you have reviews on those pages? How does a product or service look? Do you have video testimonials or case studies?'
All these things are objections and concerns, if you can answer them within your landing page, you're more likely to convert.
If you don't answer someones’ objections and concerns, what do you think is going to happen? They're going to bounce away, they're not going to convert.
If you're not sure what people's objections are, you can always use survey tools, like HotJar or SurveyMonkey, to figure out what people's objections are or concerns are, and you can address them within your content.
Last but not least, number 7, you're making the landing page too complicated.
What I mean by that is, I'm not talking about length, I'm not talking about, oh, do you have too many images or videos, I'm talking about the process.
If you're a lead form, do you have 50 form fields? Well if you have 50 form fields, you're going to lose most people.
00:00 - Introduction
00:37 Flaw 1 - Load Time
01:57 Flaw 2 - Generic Landing pages
04:07 Flaw 3 - Distractions
05:17 Flaw 4 - Visual Disconnect
06:03 Flaw 5 - Bad Mobile experience
06:55 Flaw 6 - Not addressing buyer concerns
07:58 Flaw 7 - Don´r make your landing page too complicated
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/U5t2IQv6kJQ
#CRO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
7 Advanced Ways to Get Free Traffic That Converts | Neil Patel
7 Advanced Ways to Get Free Traffic That Converts // Getting traffic ...
7 Advanced Ways to Get Free Traffic That Converts // Getting traffic to your website and scaling it up can be really hard when you have no money to invest ...in paid ad or have just started your website. As we know, SEO can take a lot of time before it really starts working out. So in order to increase your website traffic from day one, you’ve got to get creative.
Do you want to learn free ways to get traffic to your website? Not only that, do you want to make sure that traffic actually ends up converting? That’s exactly what you’re going to learn on today’s video.
RESOURCES & LINKS:
https://medium.com/
https://www.linkedin.com/
https://wordpress.org/plugins/social-locker/
TRAFFIC ACQUISITION PLAYLIST:
The Fastest Ways to Bring Traffic to a New Website: https://youtu.be/LdnWx49LUJc
7 Marketing Tools That’ll Instantly Boost Your Traffic: https://youtu.be/VXk5kVrxab0
Get More Social Media Traffic Using These 7 Free Tools: https://youtu.be/gCJgHbjXWec
How to Get More Traffic by Blogging LESS | 4 (Sneaky) Tips: https://youtu.be/ey1GbXO-Y7M
3 Unorthodox SEO Tips to Increase Organic Website Traffic (RIGHT NOW): https://youtu.be/YEElioEHnQY
____________________________________________
SHARE THIS VIDEO ON TWITTER: https://ctt.ac/ueg81
Need help with your marketing? Check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
Let’s get social!
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/rAF41CmKiIo
#Traffic #NeilPatel #DigitalMarketing[+] Show More
Do you want to learn free ways to get traffic to your website? Not only that, do you want to make sure that traffic actually ends up converting? That’s exactly what you’re going to learn on today’s video.
RESOURCES & LINKS:
https://medium.com/
https://www.linkedin.com/
https://wordpress.org/plugins/social-locker/
TRAFFIC ACQUISITION PLAYLIST:
The Fastest Ways to Bring Traffic to a New Website: https://youtu.be/LdnWx49LUJc
7 Marketing Tools That’ll Instantly Boost Your Traffic: https://youtu.be/VXk5kVrxab0
Get More Social Media Traffic Using These 7 Free Tools: https://youtu.be/gCJgHbjXWec
How to Get More Traffic by Blogging LESS | 4 (Sneaky) Tips: https://youtu.be/ey1GbXO-Y7M
3 Unorthodox SEO Tips to Increase Organic Website Traffic (RIGHT NOW): https://youtu.be/YEElioEHnQY
____________________________________________
SHARE THIS VIDEO ON TWITTER: https://ctt.ac/ueg81
Need help with your marketing? Check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
Let’s get social!
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/rAF41CmKiIo
#Traffic #NeilPatel #DigitalMarketing[+] Show More
Now Playing
7 Marketing Tools That’ll Instantly Boost Your Traffic | Neil Patel
You want traffic. You don't have the time to make all the changes and ...
You want traffic. You don't have the time to make all the changes and all the tips that I'm giving. You want a quicker solution. Well, I have one for ...you today. Today I'm going to share with you seven marketing tools that'll get you more traffic instantly.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
Mailchimp: https://mailchimp.com/
Subscribers: https://subscribers.com/
MobileMonkey: https://mobilemonkey.com/
Yoast: https://yoast.com/wordpress/plugins/seo/
Buffer: https://buffer.com/
Upviral: https://upviral.com/
____________________________________________
The first tool I have for you is Ubersuggest.
With Ubersuggest, it's an all in one SEO tool.
There's an SEO analyzer, tells you what's wrong with your site, what to fix so you can get more search traffic.
It also tells you what other keywords that you could be targeting to get more search traffic.
If you're already ranked for certain terms, you can put those terms into Ubersuggest. It shows you the long tail variations. You can pop it in, and then, you'll start also ranking for those.
If you rank for the head term, it's so much easier to rank for the long tail variations, hence, you use the keyword research tool in Ubersuggest.
The second tool I have for you is Mailchimp.
Look, you've heard the saying the money's in the list. So why aren't you building an email list? Now, email lists don't have to cost money.
You can use Mailchimp to send out emails to your audience. You can do it for free. You can send out emails every single month to all the people on your list.
And if you don't know how to collect the emails, you can use a bonus tool, Hello Bar, for free, which allows you to collect the emails and it plugs right into Mailchimp.
Now the key if you're going to use Mailchimp is, don't just send out emails to anyone who's on your list.
If someone comes to your site looking for specific advice, related to let's say, dogs, you wouldn't send them emails related to cats.
The third tool I have for you, Subscribers. Browsers have notification preferences in them. So, any time you're browsing the web, it doesn't matter what site, heck, your computer could even be off.
But the next time you log in, I can send you a notification that goes to your browser, and you can be on Facebook, and it'll tell you to go back to neilpatel.com.
You may not like it, but that's called browser notifications. It's super effective. It's more effective than email. It works.
You have to test it out.
The fourth tool I have for you is MobileMonkey.
Facebook Messenger is blowing up. Eventually, Facebook Messenger will be WhatsApp Messenger, Instagram. It'll all be connected through Facebook Messenger.
You can communicate with everyone. So, what MobileMonkey does is, it helps you create, quote unquote, like an email list, but more so a Messenger list.
So that way you can communicate to anyone on any of Facebook's platforms. And what's beautiful about this is, the open rates are higher than emails, and the click rates are better as well.
So, if you can build a list, and you do it now, because this is the time.
In the next few years, this is going to be much more competitive.
You'll notice that your open rates, your click rates will be amazing, and it's a great way to get instant traffic.
The fifth tool I have for you is the Yoast SEO plugin.
You're probably on WordPress. If you use the Yoast plugin, with the click of a button, it can optimize most of your site.
It can even create an XML sitemap for you to upload it into Google to get more traffic.
The sixth tool I have for you is Buffer.
Now, you have this content on your site. You want traffic. Most people are like, hey, you know what? I need to keep getting people back. How do I get these visitors?
You may have a social audience. It may not be as big as you want. But what's cool about Buffer is, you can keep scheduling your content in advance, and keep pushing your older articles every few months, so that way you're continually sharing content, and getting traffic even to your old content, and continue building up that traffic base, versus writing a piece of content, sharing it once, and then forgetting about it.
The last tool I have for you is UpViral.
You can incentivize people for sharing your content, your webinars. And what it does, in an essence, create a viral loop, in which, when people take actions that you want them to do,
such as sharing your content, promoting your webinar, promoting your tools, promoting your services, they can get a reward.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
Mailchimp: https://mailchimp.com/
Subscribers: https://subscribers.com/
MobileMonkey: https://mobilemonkey.com/
Yoast: https://yoast.com/wordpress/plugins/seo/
Buffer: https://buffer.com/
Upviral: https://upviral.com/
____________________________________________
The first tool I have for you is Ubersuggest.
With Ubersuggest, it's an all in one SEO tool.
There's an SEO analyzer, tells you what's wrong with your site, what to fix so you can get more search traffic.
It also tells you what other keywords that you could be targeting to get more search traffic.
If you're already ranked for certain terms, you can put those terms into Ubersuggest. It shows you the long tail variations. You can pop it in, and then, you'll start also ranking for those.
If you rank for the head term, it's so much easier to rank for the long tail variations, hence, you use the keyword research tool in Ubersuggest.
The second tool I have for you is Mailchimp.
Look, you've heard the saying the money's in the list. So why aren't you building an email list? Now, email lists don't have to cost money.
You can use Mailchimp to send out emails to your audience. You can do it for free. You can send out emails every single month to all the people on your list.
And if you don't know how to collect the emails, you can use a bonus tool, Hello Bar, for free, which allows you to collect the emails and it plugs right into Mailchimp.
Now the key if you're going to use Mailchimp is, don't just send out emails to anyone who's on your list.
If someone comes to your site looking for specific advice, related to let's say, dogs, you wouldn't send them emails related to cats.
The third tool I have for you, Subscribers. Browsers have notification preferences in them. So, any time you're browsing the web, it doesn't matter what site, heck, your computer could even be off.
But the next time you log in, I can send you a notification that goes to your browser, and you can be on Facebook, and it'll tell you to go back to neilpatel.com.
You may not like it, but that's called browser notifications. It's super effective. It's more effective than email. It works.
You have to test it out.
The fourth tool I have for you is MobileMonkey.
Facebook Messenger is blowing up. Eventually, Facebook Messenger will be WhatsApp Messenger, Instagram. It'll all be connected through Facebook Messenger.
You can communicate with everyone. So, what MobileMonkey does is, it helps you create, quote unquote, like an email list, but more so a Messenger list.
So that way you can communicate to anyone on any of Facebook's platforms. And what's beautiful about this is, the open rates are higher than emails, and the click rates are better as well.
So, if you can build a list, and you do it now, because this is the time.
In the next few years, this is going to be much more competitive.
You'll notice that your open rates, your click rates will be amazing, and it's a great way to get instant traffic.
The fifth tool I have for you is the Yoast SEO plugin.
You're probably on WordPress. If you use the Yoast plugin, with the click of a button, it can optimize most of your site.
It can even create an XML sitemap for you to upload it into Google to get more traffic.
The sixth tool I have for you is Buffer.
Now, you have this content on your site. You want traffic. Most people are like, hey, you know what? I need to keep getting people back. How do I get these visitors?
You may have a social audience. It may not be as big as you want. But what's cool about Buffer is, you can keep scheduling your content in advance, and keep pushing your older articles every few months, so that way you're continually sharing content, and getting traffic even to your old content, and continue building up that traffic base, versus writing a piece of content, sharing it once, and then forgetting about it.
The last tool I have for you is UpViral.
You can incentivize people for sharing your content, your webinars. And what it does, in an essence, create a viral loop, in which, when people take actions that you want them to do,
such as sharing your content, promoting your webinar, promoting your tools, promoting your services, they can get a reward.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
The Fastest Ways to Bring Traffic to a New Website
It's easy to do SEO when you got a old site that already has a ton of ...
It's easy to do SEO when you got a old site that already has a ton of back links. It's easy to spend money on paid advertising when you're already ...rich and you're an established company. But what happens when you're a new website? How can you get that traffic? Today I'm going to break down the fastest ways to bring traffic to a brand new site.
RESOURCES & LINKS:
____________________________________________
The Ultimate SEO Checklist For New Websites [video]: https://youtu.be/hci-LWf1v7E
How to Generate 10K visitors from a Brand New Blog In Under 6 Months [video]: https://youtu.be/NGynMaatjKs
____________________________________________
The first method I have for you is to partner with other content creators. Have you thought about co-hosting blog content?
So all the things where I'll go and I'll create content with other people and we'll do it on a similar topic.
So for example, we may do a joint webinar, joint podcast. We may even do roundup posts. We may even do interviews with other people.
By partnering with other content creators, you'll find that they'll Promote the content and you'll promote the content as well.
But you may be like, Neil, I don't have any traffic to my site. That's okay. That's why I also gave you options to interview people and do roundup posts, because people are always flattered to be interviewed.
People are always flattered to be included in a roundup post.
And you know what, when you include X person in these posts, what are they going to do when it gets published?
They're going to share it. When they share it on their favorite social site, what happens, you get more traffic.
And yeah, you may find that all of the experts may not share the content, but if you email asking them to, a large portion will.
I'm talking about 30%, 40% plus. I found that when people interview me and they ask me to share the content, almost always I share it.
Giveaways, contests, or promotions.
Look, reach out to other websites in your niche, offer them something that's valuable to their audience, and They'll spread the word. When they do, you'll get extra traffic.
Giveaways have been so effective. You guys are all familiar With the guy named Tai Lopez.
Here in my garage is this Lamborghini, right?
He's famous or known for that video as well as a lot of other things. What does Tai do that's Extremely effective and smart?
He does a ton of giveaways. He's given away money, he's given away cars, he's given away shoes, he gives away whatever he wants to give away that he can think of.
And it's super effective, because when you do giveaways, people love it, they spread the word, you get a ton of traffic, you get a ton of followers, a ton of engagement, and you can keep leveraging that audience to keep coming back.
Method number three, push notifications.
It's the simplest way to keep getting more and more traffic.
Just think of it this way. Look, someone comes to your site, are they going to come back? Chances are no.
If you're not sure about this, check out Google Analytics. There's a cohort report in there, it shows you how often people come back. You're lucky if three months down the road even 1% of your audience comes back.
By doing those push notifications with one click, someone's subscribed to your site, they don't have to put in an email or anything, they don't have to give you any of their personal information, and then any time you release more content, any new features, promotions, you can message them all out and quickly get them back to your site.
And you can use Subscribers to do this, subscribers.com.
The fourth thing you want to do, paid ads.
And you may not have a big budget, that's okay.
Did you know in many cases Google AdWords will give you $50 or $100 in free adspend?
Don't believe me, google for it. You'll find a ton of offers and coupons like that. You can use it to get started, it'll give you a quick boost in traffic.
Yes, those visitors may not convert into customers because you may not have enough time to run the optimal campaigns, but it's a great start.
Just try that out, you'll get a quick boost of traffic.
And you know what? If you get some sales, you can keep doing more and more of it over time.
00:00 - Introduction
00:35 Do you have a new website and you’re finding it hard to bring traffic to it?
01:01 Tip 1 - Partnerships with other content creators
02:07 Tip 2 - Contests And Promotions
03:07 Tip 3 Push Notifications
03:49 Tip 4 - Paid ads
04:22 Tip 5 - Guest Posting
05:32 Tip 6 - Comment On Other Blogs
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#Traffic #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
The Ultimate SEO Checklist For New Websites [video]: https://youtu.be/hci-LWf1v7E
How to Generate 10K visitors from a Brand New Blog In Under 6 Months [video]: https://youtu.be/NGynMaatjKs
____________________________________________
The first method I have for you is to partner with other content creators. Have you thought about co-hosting blog content?
So all the things where I'll go and I'll create content with other people and we'll do it on a similar topic.
So for example, we may do a joint webinar, joint podcast. We may even do roundup posts. We may even do interviews with other people.
By partnering with other content creators, you'll find that they'll Promote the content and you'll promote the content as well.
But you may be like, Neil, I don't have any traffic to my site. That's okay. That's why I also gave you options to interview people and do roundup posts, because people are always flattered to be interviewed.
People are always flattered to be included in a roundup post.
And you know what, when you include X person in these posts, what are they going to do when it gets published?
They're going to share it. When they share it on their favorite social site, what happens, you get more traffic.
And yeah, you may find that all of the experts may not share the content, but if you email asking them to, a large portion will.
I'm talking about 30%, 40% plus. I found that when people interview me and they ask me to share the content, almost always I share it.
Giveaways, contests, or promotions.
Look, reach out to other websites in your niche, offer them something that's valuable to their audience, and They'll spread the word. When they do, you'll get extra traffic.
Giveaways have been so effective. You guys are all familiar With the guy named Tai Lopez.
Here in my garage is this Lamborghini, right?
He's famous or known for that video as well as a lot of other things. What does Tai do that's Extremely effective and smart?
He does a ton of giveaways. He's given away money, he's given away cars, he's given away shoes, he gives away whatever he wants to give away that he can think of.
And it's super effective, because when you do giveaways, people love it, they spread the word, you get a ton of traffic, you get a ton of followers, a ton of engagement, and you can keep leveraging that audience to keep coming back.
Method number three, push notifications.
It's the simplest way to keep getting more and more traffic.
Just think of it this way. Look, someone comes to your site, are they going to come back? Chances are no.
If you're not sure about this, check out Google Analytics. There's a cohort report in there, it shows you how often people come back. You're lucky if three months down the road even 1% of your audience comes back.
By doing those push notifications with one click, someone's subscribed to your site, they don't have to put in an email or anything, they don't have to give you any of their personal information, and then any time you release more content, any new features, promotions, you can message them all out and quickly get them back to your site.
And you can use Subscribers to do this, subscribers.com.
The fourth thing you want to do, paid ads.
And you may not have a big budget, that's okay.
Did you know in many cases Google AdWords will give you $50 or $100 in free adspend?
Don't believe me, google for it. You'll find a ton of offers and coupons like that. You can use it to get started, it'll give you a quick boost in traffic.
Yes, those visitors may not convert into customers because you may not have enough time to run the optimal campaigns, but it's a great start.
Just try that out, you'll get a quick boost of traffic.
And you know what? If you get some sales, you can keep doing more and more of it over time.
00:00 - Introduction
00:35 Do you have a new website and you’re finding it hard to bring traffic to it?
01:01 Tip 1 - Partnerships with other content creators
02:07 Tip 2 - Contests And Promotions
03:07 Tip 3 Push Notifications
03:49 Tip 4 - Paid ads
04:22 Tip 5 - Guest Posting
05:32 Tip 6 - Comment On Other Blogs
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#Traffic #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Pricing Strategies - How to Price Your Product or Services For Maximum Profit
Pricing Strategies - How to Price Your Product or Services For Maximum ...
Pricing Strategies - How to Price Your Product or Services For Maximum Profit // There's one simple thing that you can do to make more money. Can you guess what ...it is? Today I'm going to teach you how to price your product, or service for maximum profit.
RESOURCES & LINKS:
____________________________________________
CrazyEgg: https://www.crazyegg.com/
How To Undercut Your Competitors Price (And Still Make Money) [video]: https://youtu.be/TLTL8mzkVLE
You Are Pricing Your Product WRONG! How to Determine Optimal Price for Profit [video]: https://youtu.be/Tgnt7VUcvqw
____________________________________________
The first tip I have for you is looking at your costs.
If you know your costs are X for your product or service, you got to charge more than that.
You don't want to be losing money per sale. Everyone's like, oh my god I'm going to beat my competitors. I'm going to take the Jeff Bezos route and not worry about margins.
Well, the reality is, unless you have a big pool of money to blow, you can't do that.
You need to make sure it's profitable, including shipping, services, returns, other things like customer service, you need to take everything into account into your price, not just how much it costs for your product or service, but also all the other things like your office space.
Once you include all of those things to run your business you'll figure out what you need to sell your product or service for, so you can make a profit.
You're not in business just for charity.
You need to make a profit and there's nothing wrong with that.
The second thing you need to do is understand your target customers.
What are your target customers looking for? How do they perceive value when they look at the price?
A good example of this is a company called Diamond Foundry. They have figured out how to make diamonds above land. They match all the characteristics of a diamond that you find in the earth and there's really no difference from it.
But they found they can do it much cheaper, by making it above land and created these machines to create the exact same composition as it does in the earth, to make a diamond.
And when they had really cheap, affordable prices, they found that their sales weren't doing well.
Can you guess why? It's because, everyone's like, oh this isn't the same thing, it's too cheap.
So the moment they increased their prices, people like, oh wow, the quality of this must be amazing.
Sure we'll buy it. There's no difference in the product, but people had the perceived value in their space, that higher price means better diamond.
You need to look at your space. It could be that a cheaper price means more sales. Or it could be, cheaper price means fewer sales, because the perceived value isn't there.
The third pricing strategy I have for you is anchoring.
There's a lot of companies that'll show the initial price of let's say $37 and you may get X, Y and Z, but for $47 you'll get X, Y and Z and also 1, 2 and 3 and also A, B and C, just for $10 more.
By using anchoring you'll find that very few people will choose a lower option, which you don't want them to choose, but the majority of the people use the higher option because you're getting so much more value for just a little bit more money.
And that'll increase your profitability, especially if those other things that you're adding in don't cost you much at all.
The fourth thing I want you to do is A/B test.
Using tools like Crazyegg, you can A/B test your pricing, not only to maximize your sales, but also to maximize your profitability.
Sometimes getting fewer sales means more profit. Sometimes getting more sales means more profit.
Using Crazyegg you can A/B test to figure out what's the right price that you should end up rolling out to generate the maximum amount of revenue and profit.
00:00 - Introduction
00:37 Strategy 1 - Based on cost
01:28 Strategy 2 - Understand your target customers
02:34 Strategy 3 - Anchoring
03:11 Strategy 4 - A/B Test
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Sales #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
CrazyEgg: https://www.crazyegg.com/
How To Undercut Your Competitors Price (And Still Make Money) [video]: https://youtu.be/TLTL8mzkVLE
You Are Pricing Your Product WRONG! How to Determine Optimal Price for Profit [video]: https://youtu.be/Tgnt7VUcvqw
____________________________________________
The first tip I have for you is looking at your costs.
If you know your costs are X for your product or service, you got to charge more than that.
You don't want to be losing money per sale. Everyone's like, oh my god I'm going to beat my competitors. I'm going to take the Jeff Bezos route and not worry about margins.
Well, the reality is, unless you have a big pool of money to blow, you can't do that.
You need to make sure it's profitable, including shipping, services, returns, other things like customer service, you need to take everything into account into your price, not just how much it costs for your product or service, but also all the other things like your office space.
Once you include all of those things to run your business you'll figure out what you need to sell your product or service for, so you can make a profit.
You're not in business just for charity.
You need to make a profit and there's nothing wrong with that.
The second thing you need to do is understand your target customers.
What are your target customers looking for? How do they perceive value when they look at the price?
A good example of this is a company called Diamond Foundry. They have figured out how to make diamonds above land. They match all the characteristics of a diamond that you find in the earth and there's really no difference from it.
But they found they can do it much cheaper, by making it above land and created these machines to create the exact same composition as it does in the earth, to make a diamond.
And when they had really cheap, affordable prices, they found that their sales weren't doing well.
Can you guess why? It's because, everyone's like, oh this isn't the same thing, it's too cheap.
So the moment they increased their prices, people like, oh wow, the quality of this must be amazing.
Sure we'll buy it. There's no difference in the product, but people had the perceived value in their space, that higher price means better diamond.
You need to look at your space. It could be that a cheaper price means more sales. Or it could be, cheaper price means fewer sales, because the perceived value isn't there.
The third pricing strategy I have for you is anchoring.
There's a lot of companies that'll show the initial price of let's say $37 and you may get X, Y and Z, but for $47 you'll get X, Y and Z and also 1, 2 and 3 and also A, B and C, just for $10 more.
By using anchoring you'll find that very few people will choose a lower option, which you don't want them to choose, but the majority of the people use the higher option because you're getting so much more value for just a little bit more money.
And that'll increase your profitability, especially if those other things that you're adding in don't cost you much at all.
The fourth thing I want you to do is A/B test.
Using tools like Crazyegg, you can A/B test your pricing, not only to maximize your sales, but also to maximize your profitability.
Sometimes getting fewer sales means more profit. Sometimes getting more sales means more profit.
Using Crazyegg you can A/B test to figure out what's the right price that you should end up rolling out to generate the maximum amount of revenue and profit.
00:00 - Introduction
00:37 Strategy 1 - Based on cost
01:28 Strategy 2 - Understand your target customers
02:34 Strategy 3 - Anchoring
03:11 Strategy 4 - A/B Test
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Sales #NeilPatel #DigitalMarketing[+] Show More
Now Playing
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services)
My Marketing Plan Process - 6 Steps to Marketing Any Business ...
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services) // Have you ever marketed your company and just found that everything you're doing isn't working? ...Today I'm going to share with you my marketing planning process, six steps to marketing any company.
RESOURCES & LINKS:
____________________________________________
My (Daring) 5 Year Business Plan For The Neil Patel Brand (video): https://youtu.be/IXb_b9JbmkA
Ubersuggest: https://neilpatel.com/ubersuggest/
CrazyEgg: https://www.crazyegg.com/
SurveyMonkey: https://pt.surveymonkey.com/
____________________________________________
Just because you market something in a specific way that someone else teaches you, doesn't mean it's going to work. You need a plan.
The first thing you need to do, is to define your goals.
Do you want more traffic for brand awareness? Do you want more revenue? Do you just need more leads? Are you trying to get more e-commerce sales?
You got to define your goals, because if you don't define your goals, you're not going to know exactly what you need to take in order to achieve them.
The second thing you need to do is understand your customer.
I'm not talking about, hey, you sell toilet paper, you provide mortgage loans and your customer is looking for that. That's just on the surface level.
I'm talking about really understand your customer.
Because once you understand that, you can leverage that to make sure that they choose you. And the way you understand your customers is you talk to them.
It's not just about looking at analytics like Google Analytics. It's about surveying them, do tools like SurveyMonkey. It's about picking up the phone, dialing them, talking to them, getting feedback, showing them your website, showing them your product, showing them your marketing messages.
If you truly understand your customers, you can figure out what makes them tick, and then from there, you'll boost your sales, traffics, and leads.
The third step you need to do is assess key strengths.
Just because marketing has all these different channels, doesn't mean that you should focus on all of them at once.
Yes, eventually, you want to take an omnichannel approach, which is leveraging all the different marketing channels, but at the beginning, you need to assess your key strengths, and then leverage those first.
Step four, pick one marketing channel.
You already assessed your key strengths. Now it's time to go with one channel. You may have five strengths, you may have one strength.
You want super laser focus, because when you tackle one channel first, and you do really well with it, you're much more likely to get results.
Now, it's time for you to do competitive research, look at your competitors, what's working for them?
Once you figure out what's working for them, you can then get a good understanding of what you should replicate and what you should avoid.
The last thing you want to do is do the opposite of what your competitors are doing. Especially when they're already established and making money.
So what I want you to do is head over to Ubersuggest, put in a URL of your competitors. You'll see a report, it shows either traffic, shows you their top pages.
When you click on top pages, you can see things like their most popular pages, how many links they have, how many social shares each of these pages have, what keywords they're ranking for.
This will all give you ideas on what you should be focusing on and what you shouldn't be.
Step six, this last but not least, define how you're going to make money.
Even though you're attracting people to your site, it doesn't mean that they're just going to raise their hand and be like, hey Neil, let me throw some money at you.
But the thing is, getting traffic is only half the battle. You got to convert those people.
You need to figure out how you're going to make money.
And I wish there was a generic blank answer, but it's different for every single business. But once you have that, you can then come up with ways to figure out how to maximize the conversion and drive people down that path.
Whether it's through tools like HelloBar that helps you collect emails. Or whether it's tools like Subscribers, that helps people get back to your site, and you can push them to, let's say, your Amazon pages.
Or whether it's through things like Crazyegg, where you can run AB testing.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Marketing #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
My (Daring) 5 Year Business Plan For The Neil Patel Brand (video): https://youtu.be/IXb_b9JbmkA
Ubersuggest: https://neilpatel.com/ubersuggest/
CrazyEgg: https://www.crazyegg.com/
SurveyMonkey: https://pt.surveymonkey.com/
____________________________________________
Just because you market something in a specific way that someone else teaches you, doesn't mean it's going to work. You need a plan.
The first thing you need to do, is to define your goals.
Do you want more traffic for brand awareness? Do you want more revenue? Do you just need more leads? Are you trying to get more e-commerce sales?
You got to define your goals, because if you don't define your goals, you're not going to know exactly what you need to take in order to achieve them.
The second thing you need to do is understand your customer.
I'm not talking about, hey, you sell toilet paper, you provide mortgage loans and your customer is looking for that. That's just on the surface level.
I'm talking about really understand your customer.
Because once you understand that, you can leverage that to make sure that they choose you. And the way you understand your customers is you talk to them.
It's not just about looking at analytics like Google Analytics. It's about surveying them, do tools like SurveyMonkey. It's about picking up the phone, dialing them, talking to them, getting feedback, showing them your website, showing them your product, showing them your marketing messages.
If you truly understand your customers, you can figure out what makes them tick, and then from there, you'll boost your sales, traffics, and leads.
The third step you need to do is assess key strengths.
Just because marketing has all these different channels, doesn't mean that you should focus on all of them at once.
Yes, eventually, you want to take an omnichannel approach, which is leveraging all the different marketing channels, but at the beginning, you need to assess your key strengths, and then leverage those first.
Step four, pick one marketing channel.
You already assessed your key strengths. Now it's time to go with one channel. You may have five strengths, you may have one strength.
You want super laser focus, because when you tackle one channel first, and you do really well with it, you're much more likely to get results.
Now, it's time for you to do competitive research, look at your competitors, what's working for them?
Once you figure out what's working for them, you can then get a good understanding of what you should replicate and what you should avoid.
The last thing you want to do is do the opposite of what your competitors are doing. Especially when they're already established and making money.
So what I want you to do is head over to Ubersuggest, put in a URL of your competitors. You'll see a report, it shows either traffic, shows you their top pages.
When you click on top pages, you can see things like their most popular pages, how many links they have, how many social shares each of these pages have, what keywords they're ranking for.
This will all give you ideas on what you should be focusing on and what you shouldn't be.
Step six, this last but not least, define how you're going to make money.
Even though you're attracting people to your site, it doesn't mean that they're just going to raise their hand and be like, hey Neil, let me throw some money at you.
But the thing is, getting traffic is only half the battle. You got to convert those people.
You need to figure out how you're going to make money.
And I wish there was a generic blank answer, but it's different for every single business. But once you have that, you can then come up with ways to figure out how to maximize the conversion and drive people down that path.
Whether it's through tools like HelloBar that helps you collect emails. Or whether it's tools like Subscribers, that helps people get back to your site, and you can push them to, let's say, your Amazon pages.
Or whether it's through things like Crazyegg, where you can run AB testing.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Marketing #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics
Use These 7 Tools to Spy On Your Competitors and Steal Their Best ...
Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics // Marketing is hard! But it doesn't have to be. You can spy on your ...competitors, get all their marketing strategies and the tags that are working off them, copy them, and then crush them. Today, I'm going to share with you seven tools that will help you spy on your competitors.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: http://ubersuggest.com
WhatRunsWhere: https://www.whatrunswhere.com/
BuiltWith: https://builtwith.com/
Buzzsumo: https://buzzsumo.com
SocialBlade: http://socialblade.com
WayBackMachine: http://web.archive.org/
How to Spy on Your Competitors' SEO & Steal Their Traffic Through Competitor Analysis (video): https://youtu.be/UEpNM5yvyh8
____________________________________________
The first tool I have for you, SimilarWeb.
When you put in a URL into SimilarWeb, even if it's a competing URL, it'll show you how much traffic they get.
You compare it to your site, see if they get more traffic than you, less traffic than you? Are they getting their traffic from referrals, social media, search? It gives you all of this data and best of all, it does it for free.
The second tool I have for you is BuiltWith.
BuiltWith tells you all the technology that your competition's using.
And you're probably wondering, "Neil, why do I care what technology "my competitors are using?"
Well, here's why. If they tell you your competitor's using tools like Optimizely, that means they're running AB tests.
You want to go and see what your competitors are doing because if you know they're doing these kind of things like AB testing, you can then go into tools like WayBackMachine and see different variations of their page, because this will give you an idea of what's converting better and what's not.
The next tool is Ubersuggest.
When you put in your competitor's URL into Ubersuggest, it shows you their search traffic, how much organic traffic they're getting, how much paid traffic they're getting, per region.
Whether it's the United States, Japan, India, Canada, Australia.
Doesn't matter what region, it'll break it down for you. It'll even show you their top most popular pages.
You don't want to create content that no one reads. You don't want to create content that everyone's going to ignore.
And by using the Ubersuggest top pages feature, it'll give you ideas.
The fifth tool I have for you is Buzzsumo.
Similar to Ubersuggest, Buzzsumo just focuses purely on blog content.
Now, in Ubersuggest, you can also get blog content but you also see landing pages.
The thing I like about Buzzsumo is the moment I put in my competitor's URL, it shows me all the popular blog pieces of content, breaks it down by backlinks and social shares.
This gives me ideas of what content I should create, and best of all, Buzzsumo lets me break down that search based on time periods, whether it's a few months or three months, or a year, or two years, so I can see how my competitors are doing over time.
This will tell me trends in the industry of types of content I should be creating, versus types of content I shouldn't be creating anymore.
The sixth tool is Socialblade.
Your competitors have social profiles, whether it's YouTube or Instagram, they're out there on the social web. Socialblade will show you how popular their social channels are.
It'll even show you how many followers they're getting on a daily basis, compared to how much content they're posting.
If you notice that your competitors are posting five times a day, and they get extra thousand followers, but when they post zero times a day they only get a hundred extra followers, it shows you that people in your space will follow you more if you post more content.
That's what I love about Socialblade. It even shows you their growth rate, and you now have something to stack up against.
Because you want to beat your competition. You want to do better than them. You want to track what they're doing so you can do more than them.
The seventh tool I have for you is WhatRunsWhere.
Your competition's not just doing Google Ads or Facebook Ads. So many people are running banner ads, but what's working for them? What copy, what images? WhatRunsWhere will show you that.
When you use all those tools combined, you'll get a good understanding of what your competition's doing.
00:00 - Introduction
00:42 Tool 1 - SimilarWeb
01:03 Tool 2 - Build With
01:31 Tool 3 - Wayback Machine
01:46 Tool 4 - Ubersuggest
02:34 Tool 5 - Buzzsumo
03:16 Tool 6 - Socialblade
04:22 Tool 7 - WhatRunsWhere
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/QiyyJUnvmB0
#Marketing #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: http://ubersuggest.com
WhatRunsWhere: https://www.whatrunswhere.com/
BuiltWith: https://builtwith.com/
Buzzsumo: https://buzzsumo.com
SocialBlade: http://socialblade.com
WayBackMachine: http://web.archive.org/
How to Spy on Your Competitors' SEO & Steal Their Traffic Through Competitor Analysis (video): https://youtu.be/UEpNM5yvyh8
____________________________________________
The first tool I have for you, SimilarWeb.
When you put in a URL into SimilarWeb, even if it's a competing URL, it'll show you how much traffic they get.
You compare it to your site, see if they get more traffic than you, less traffic than you? Are they getting their traffic from referrals, social media, search? It gives you all of this data and best of all, it does it for free.
The second tool I have for you is BuiltWith.
BuiltWith tells you all the technology that your competition's using.
And you're probably wondering, "Neil, why do I care what technology "my competitors are using?"
Well, here's why. If they tell you your competitor's using tools like Optimizely, that means they're running AB tests.
You want to go and see what your competitors are doing because if you know they're doing these kind of things like AB testing, you can then go into tools like WayBackMachine and see different variations of their page, because this will give you an idea of what's converting better and what's not.
The next tool is Ubersuggest.
When you put in your competitor's URL into Ubersuggest, it shows you their search traffic, how much organic traffic they're getting, how much paid traffic they're getting, per region.
Whether it's the United States, Japan, India, Canada, Australia.
Doesn't matter what region, it'll break it down for you. It'll even show you their top most popular pages.
You don't want to create content that no one reads. You don't want to create content that everyone's going to ignore.
And by using the Ubersuggest top pages feature, it'll give you ideas.
The fifth tool I have for you is Buzzsumo.
Similar to Ubersuggest, Buzzsumo just focuses purely on blog content.
Now, in Ubersuggest, you can also get blog content but you also see landing pages.
The thing I like about Buzzsumo is the moment I put in my competitor's URL, it shows me all the popular blog pieces of content, breaks it down by backlinks and social shares.
This gives me ideas of what content I should create, and best of all, Buzzsumo lets me break down that search based on time periods, whether it's a few months or three months, or a year, or two years, so I can see how my competitors are doing over time.
This will tell me trends in the industry of types of content I should be creating, versus types of content I shouldn't be creating anymore.
The sixth tool is Socialblade.
Your competitors have social profiles, whether it's YouTube or Instagram, they're out there on the social web. Socialblade will show you how popular their social channels are.
It'll even show you how many followers they're getting on a daily basis, compared to how much content they're posting.
If you notice that your competitors are posting five times a day, and they get extra thousand followers, but when they post zero times a day they only get a hundred extra followers, it shows you that people in your space will follow you more if you post more content.
That's what I love about Socialblade. It even shows you their growth rate, and you now have something to stack up against.
Because you want to beat your competition. You want to do better than them. You want to track what they're doing so you can do more than them.
The seventh tool I have for you is WhatRunsWhere.
Your competition's not just doing Google Ads or Facebook Ads. So many people are running banner ads, but what's working for them? What copy, what images? WhatRunsWhere will show you that.
When you use all those tools combined, you'll get a good understanding of what your competition's doing.
00:00 - Introduction
00:42 Tool 1 - SimilarWeb
01:03 Tool 2 - Build With
01:31 Tool 3 - Wayback Machine
01:46 Tool 4 - Ubersuggest
02:34 Tool 5 - Buzzsumo
03:16 Tool 6 - Socialblade
04:22 Tool 7 - WhatRunsWhere
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/QiyyJUnvmB0
#Marketing #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Develop a Growth Hacking Mentality | Neil Patel
Today I’m going to teach you how to develop a growth hacking ...
Today I’m going to teach you how to develop a growth hacking mentality. Do you want to grow fast like Facebook and Dropbox? It doesn’t matter what industry you’re in. ...You can grow fast like that. In this video I’m going to share with you a secret to fast growth and developing a growth hacking mentality.
__________________________________________
RESOURCES & LINKS:
“Growth Hacking Strategies | Tips to Get More Traffic, Customers and Traction” (video):
https://www.youtube.com/watch?v=YbvPok3xo5g&feature=youtu.be
Growth Hacking Made Simple: A Step-by-Step Guide:
https://neilpatel.com/what-is-growth-hacking/
12 Growth Hacking Techniques You Can Try This Week:
https://neilpatel.com/blog/growth-hacking-techniques/
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
Read more Growth Hacking tips on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
The first tip I have for you is, when you're doing growth hacking or marketing, you need to document everything you've done. If you're doing a SEO change, document it. Even write down if it helped increase your traffic or dropped your traffic. If you're doing things like paid advertising and you notice your costs skyrocket during the holiday season, document that. By documenting everything, and even if you have a marketing team, you guys should all be doing this together.
The second mind shift that you need to make is never be satisfied with your growth. You can always be bigger. You can always have more traffic. You can always have more sales. The moment you become satisfied and complacent with where you are at, you're gonna stop growing.
The third tip I have for you is spy on your competitors. You don't have to be the most creative person to leverage growth hacking. Your competition is leveraging tactics that you're not. They're growing in other ways that you're not. So using tools like SEMrush, SpyFu, Ahrefs, Buzzsumo, WhatRunsWhere. Using tools like BuiltWith. All these tools will show you what your competition is doing.
The fourth tip I have for you is to stay up to date with the latest and greatest. Things are constantly changing on the web. There are sites like Product Hunt that show you all the cool tools that are coming out there and this is amazing for marketers because if you see something that's cool, that's new and cutting edge, you can be one of the first people to test it out and leverage it before your competition.
The fifth tip I have for you is never stop learning. You can always be better at SEO. I could always be doing better. And you know how you do better? You constantly learn. I don't look at my competitors like HubSpot being like, they suck, I'm better than them. Instead, I look at what they're doing and be like, how can I learn from them? How can I take some of their tactics, apply it to my business, and grow faster? Always constantly learn. You don't know everything that you should. The moment you close your eyes and you stop learning? That's when your growth is just gonna tank and go down.
And the last tip I have for you, always be testing. You can test and retest. Here's what I mean by this. I would do login or sign up using Google. So, instead of making people reenter their name or password, they can sign up through Google or Facebook. And when I did that my conversion skyrocketed and I stopped testing. And I'm not saying I stopped running A/B tests altogether but I stopped testing that same thing. I would go on to new tests and I would do things like maybe test my headlines. Then I would test maybe a mobile checkout page and I would keep running new tests. But I forgot one thing. I didn't retest and here's why that's important. For example, right now security is a huge concern. When I did a retest on login or signup with Google and I forced people to only take that option because that's what I had for the longest period of time, my conversions tanked. The moment I removed that option and gave that as, hey you can put in an email and password or login and register through Google, my conversions went up. But back in the day, I found out when I only gave the Google option, I had more conversions. And that's why you wanna retest because market conditions change. Such as, people are afraid of security. And when you do retesting it ensures that the stuff that you're keeping on your website is truly maximizing your conversion rates to the fullest. So, that's it.
#NeilPatel #GrowthHacking #growthhacks
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/[+] Show More
__________________________________________
RESOURCES & LINKS:
“Growth Hacking Strategies | Tips to Get More Traffic, Customers and Traction” (video):
https://www.youtube.com/watch?v=YbvPok3xo5g&feature=youtu.be
Growth Hacking Made Simple: A Step-by-Step Guide:
https://neilpatel.com/what-is-growth-hacking/
12 Growth Hacking Techniques You Can Try This Week:
https://neilpatel.com/blog/growth-hacking-techniques/
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
Read more Growth Hacking tips on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
The first tip I have for you is, when you're doing growth hacking or marketing, you need to document everything you've done. If you're doing a SEO change, document it. Even write down if it helped increase your traffic or dropped your traffic. If you're doing things like paid advertising and you notice your costs skyrocket during the holiday season, document that. By documenting everything, and even if you have a marketing team, you guys should all be doing this together.
The second mind shift that you need to make is never be satisfied with your growth. You can always be bigger. You can always have more traffic. You can always have more sales. The moment you become satisfied and complacent with where you are at, you're gonna stop growing.
The third tip I have for you is spy on your competitors. You don't have to be the most creative person to leverage growth hacking. Your competition is leveraging tactics that you're not. They're growing in other ways that you're not. So using tools like SEMrush, SpyFu, Ahrefs, Buzzsumo, WhatRunsWhere. Using tools like BuiltWith. All these tools will show you what your competition is doing.
The fourth tip I have for you is to stay up to date with the latest and greatest. Things are constantly changing on the web. There are sites like Product Hunt that show you all the cool tools that are coming out there and this is amazing for marketers because if you see something that's cool, that's new and cutting edge, you can be one of the first people to test it out and leverage it before your competition.
The fifth tip I have for you is never stop learning. You can always be better at SEO. I could always be doing better. And you know how you do better? You constantly learn. I don't look at my competitors like HubSpot being like, they suck, I'm better than them. Instead, I look at what they're doing and be like, how can I learn from them? How can I take some of their tactics, apply it to my business, and grow faster? Always constantly learn. You don't know everything that you should. The moment you close your eyes and you stop learning? That's when your growth is just gonna tank and go down.
And the last tip I have for you, always be testing. You can test and retest. Here's what I mean by this. I would do login or sign up using Google. So, instead of making people reenter their name or password, they can sign up through Google or Facebook. And when I did that my conversion skyrocketed and I stopped testing. And I'm not saying I stopped running A/B tests altogether but I stopped testing that same thing. I would go on to new tests and I would do things like maybe test my headlines. Then I would test maybe a mobile checkout page and I would keep running new tests. But I forgot one thing. I didn't retest and here's why that's important. For example, right now security is a huge concern. When I did a retest on login or signup with Google and I forced people to only take that option because that's what I had for the longest period of time, my conversions tanked. The moment I removed that option and gave that as, hey you can put in an email and password or login and register through Google, my conversions went up. But back in the day, I found out when I only gave the Google option, I had more conversions. And that's why you wanna retest because market conditions change. Such as, people are afraid of security. And when you do retesting it ensures that the stuff that you're keeping on your website is truly maximizing your conversion rates to the fullest. So, that's it.
#NeilPatel #GrowthHacking #growthhacks
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/[+] Show More
Now Playing
My Favorite SEO Hack to Increase Website Traffic | Neil Patel
In today’s tutorial I’m going to share with you my favorite SEO hack ...
In today’s tutorial I’m going to share with you my favorite SEO hack to increase website traffic that you're not doing.
Have you tried all those traffic hacks out there, but ...you found that you're getting very little traffic or results? Today I’ll teach you one simple hack that’ll increase your website traffic fast. And I bet less than 1% of you are using this tactic.
__________________________________________
RESOURCES & LINKS:
Google Search Console: https://search.google.com/search-console/about
Ubersuggest: https://neilpatel.com/ubersuggest/
“How to Increase Your Search Traffic by 58% in 30 Days” (video):
https://www.youtube.com/watch?v=TwQhVr9MXyE
“One (Simple) Hack to Get More Website Traffic FAST” (video):
https://www.youtube.com/watch?v=BbGCl5BP3Mk
“5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):
https://www.youtube.com/watch?v=DcWZHqQ9Hg8
“3 Simple Tricks to INCREASE Traffic to Your Blog Without Writing More Content” (video):
https://www.youtube.com/watch?v=BrrB59gQxqE
“How to Use Google Search Console to Drive 28% More Search Traffic”:
https://neilpatel.com/blog/google-search-console/
Read more website traffic tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
VIDEO TRANSCRIPT:
First, go into Google Search Console. Second, look for all the keywords that you're ranking for that are driving the majority of the traffic. They should be ranked at the top within your Google Search Console. It typically shows you the most popular keywords that you get the most clicks for to the least popular ones at the bottom. Now I want you to take those keywords and click on 'em. Google Search Console will show you which page that keyword is pointing to. The reason I'm asking you to do this is this will help me create future videos so I know what to teach you on and what I know not to teach you on 'cause I don't wanna regurgitate the same information that you already know. But as I mentioned, you're not doing this. And check this out, I'm not talking about the Google Search Console part. You now have the keywords that are driving traffic and what pages they're going to. Take that keyword and put it into Ubersuggest. Ubersuggest will show you all the Google suggest versions of that keyword. What I mean by Google suggest is, have you every done a Google search and you start typing in things like marketing, and it starts recommending other long tail phrases that are similar to marketing that other people search for? These are other popular terms. If you already know that you're ranking for terms like marketing, what Ubersuggest will do is it'll show you all the long tail phrases. See with Google, it's much harder to rank for head terms than it is to rank for long tail terms. So take whatever terms that you're already ranking for that's driving the majority of your traffic, print to Ubersuggest it'll show you all the other similar long tail phrases that you should be using within that web page. Now I want you to go back to your web page and I want you to integrate those keywords in there. It could be that you can just add them in because your contents are already similar to those key words. It may be that you have to update your content, add in paragraphs and paragraphs of text which is fine as well. You'll also find that some of those key words aren't relevant enough to your content and that means that you may want to write a secondary article or another article around that one long tail phrase. Now that you've done this, I want you to also update your title tag and your meta description to include those most popular terms that Ubersuggest showed you. Now that you've done that, take that URL, go back into Google Search Console and submit it for re-indexing. Once you submit it for re-indexing, what you'll find is it'll get re-crawled by Google again. Within 30 days, you'll notice that your page that was already ranking for a head term, a popular term that was driving a lot of your traffic, will also now start ranking for long tail phrases and you'll be getting all this extra traffic that you never had before. That's my traffic hack. It's simple, it's easy to do but most people don't use it because it uses tools like Google Search Console and Ubersuggest separately instead of combining them. When you combine them, you'll get much more traffic and best of all both of these tools are for free.
#NeilPatel #seo #growthhacking[+] Show More
Have you tried all those traffic hacks out there, but ...you found that you're getting very little traffic or results? Today I’ll teach you one simple hack that’ll increase your website traffic fast. And I bet less than 1% of you are using this tactic.
__________________________________________
RESOURCES & LINKS:
Google Search Console: https://search.google.com/search-console/about
Ubersuggest: https://neilpatel.com/ubersuggest/
“How to Increase Your Search Traffic by 58% in 30 Days” (video):
https://www.youtube.com/watch?v=TwQhVr9MXyE
“One (Simple) Hack to Get More Website Traffic FAST” (video):
https://www.youtube.com/watch?v=BbGCl5BP3Mk
“5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips” (video):
https://www.youtube.com/watch?v=DcWZHqQ9Hg8
“3 Simple Tricks to INCREASE Traffic to Your Blog Without Writing More Content” (video):
https://www.youtube.com/watch?v=BrrB59gQxqE
“How to Use Google Search Console to Drive 28% More Search Traffic”:
https://neilpatel.com/blog/google-search-console/
Read more website traffic tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
VIDEO TRANSCRIPT:
First, go into Google Search Console. Second, look for all the keywords that you're ranking for that are driving the majority of the traffic. They should be ranked at the top within your Google Search Console. It typically shows you the most popular keywords that you get the most clicks for to the least popular ones at the bottom. Now I want you to take those keywords and click on 'em. Google Search Console will show you which page that keyword is pointing to. The reason I'm asking you to do this is this will help me create future videos so I know what to teach you on and what I know not to teach you on 'cause I don't wanna regurgitate the same information that you already know. But as I mentioned, you're not doing this. And check this out, I'm not talking about the Google Search Console part. You now have the keywords that are driving traffic and what pages they're going to. Take that keyword and put it into Ubersuggest. Ubersuggest will show you all the Google suggest versions of that keyword. What I mean by Google suggest is, have you every done a Google search and you start typing in things like marketing, and it starts recommending other long tail phrases that are similar to marketing that other people search for? These are other popular terms. If you already know that you're ranking for terms like marketing, what Ubersuggest will do is it'll show you all the long tail phrases. See with Google, it's much harder to rank for head terms than it is to rank for long tail terms. So take whatever terms that you're already ranking for that's driving the majority of your traffic, print to Ubersuggest it'll show you all the other similar long tail phrases that you should be using within that web page. Now I want you to go back to your web page and I want you to integrate those keywords in there. It could be that you can just add them in because your contents are already similar to those key words. It may be that you have to update your content, add in paragraphs and paragraphs of text which is fine as well. You'll also find that some of those key words aren't relevant enough to your content and that means that you may want to write a secondary article or another article around that one long tail phrase. Now that you've done this, I want you to also update your title tag and your meta description to include those most popular terms that Ubersuggest showed you. Now that you've done that, take that URL, go back into Google Search Console and submit it for re-indexing. Once you submit it for re-indexing, what you'll find is it'll get re-crawled by Google again. Within 30 days, you'll notice that your page that was already ranking for a head term, a popular term that was driving a lot of your traffic, will also now start ranking for long tail phrases and you'll be getting all this extra traffic that you never had before. That's my traffic hack. It's simple, it's easy to do but most people don't use it because it uses tools like Google Search Console and Ubersuggest separately instead of combining them. When you combine them, you'll get much more traffic and best of all both of these tools are for free.
#NeilPatel #seo #growthhacking[+] Show More
Now Playing
Is Growth Hacking Dead? | Neil Patel
Today I’m going to talk about if growth hacking is dead. Does growth ...
Today I’m going to talk about if growth hacking is dead. Does growth hacking work anymore? Should you spend your time leveraging growth hacking? Watch the video to find out! ...
Growth hacking has only been around for a few years, but it’s already catching fire. Every startup is looking for growth hackers.The reason is obvious: everyone wants to grow ridiculously fast and acquire millions of users and dollars in revenue. But does growth hacking still work?
You're not going to increase your revenue, your traffic, your sales unless you take growth seriously.
Growth hacking isn't just about driving more users, it's about providing more value, benefit to your customers. If you can do that, they'll continue to use what you have to offer and tell other people about your company.
____________________________________________
RESOURCES & LINKS:
Growth Hacking Made Simple: A Step-by-Step Guide:
https://neilpatel.com/what-is-growth-hacking/
12 Growth Hacking Techniques You Can Try This Week:
https://neilpatel.com/blog/growth-hacking-techniques/
Read more Growth Hacking tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #growthhacking[+] Show More
Growth hacking has only been around for a few years, but it’s already catching fire. Every startup is looking for growth hackers.The reason is obvious: everyone wants to grow ridiculously fast and acquire millions of users and dollars in revenue. But does growth hacking still work?
You're not going to increase your revenue, your traffic, your sales unless you take growth seriously.
Growth hacking isn't just about driving more users, it's about providing more value, benefit to your customers. If you can do that, they'll continue to use what you have to offer and tell other people about your company.
____________________________________________
RESOURCES & LINKS:
Growth Hacking Made Simple: A Step-by-Step Guide:
https://neilpatel.com/what-is-growth-hacking/
12 Growth Hacking Techniques You Can Try This Week:
https://neilpatel.com/blog/growth-hacking-techniques/
Read more Growth Hacking tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #growthhacking[+] Show More
Now Playing
Growth Hacking Strategies | Tips to Get More Traffic, Customers and Traction
I'm going to share actionable tips for growth hacking your business. ► ...
I'm going to share actionable tips for growth hacking your business.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to ...learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Today, I'm going to teach you guys all about growth hacking. You guys all familiar with the term? Alright, well now, you'll know how to do it for your business. You're not going to increase your revenue, your traffic, your sales unless you take growth seriously.
Whatever it may be, you've got to figure out what channels your customers are using. And most importantly, when you're trying to do growth, you can't just look at the most popular channels. These channels get crowded very fast.
Are you down with other people's platforms? The more people out there that you can target, right, the bigger your market that means there's someone else already out there with those customers. For example, if you're targeting a very small niche, there may not be a lot of other businesses with your exact customer base. But if you're going after something broad, someone out there who's not a competitor also has some of your same customers. For example, KISSmetrics does analytics. A lot of our customers use Google Analytics.
These integrations have to make your product better and the other person's product better. For example, Evernote has a lot of users. I sell analytics. Does it make sense for me to integrate with Evernote, a place where you take notes?
This will help you determine what the potential you can actually go for, because if your average user has 200 people in their contact list and they're only inviting 10 of their friends to use your service, your product, whatever it may be, that means you're not doing a good job with the invitation flow and the onboarding because you may be able to get 40, 50 of them to invite, right, instead of them inviting only 10 people.
The next one embeds. You've seen this one everywhere. YouTube, right? Why do people embed these YouTube videos? Most people do it because they're funny. These videos are very silly like they'll put a picture of a cute cat. I know they're really popular in the US, like aha, look at this cat, it's so pretty. And then people share it, and that's how they get millions of views because everyone's embedding them.
You also want to optimize for search but don't obsess about it. A lot of people when they do these embeds, they're like oh, we get backlinks. Do you know why backlinks are valuable? It's because you can get more search engine traffic, higher search engine rankings.
You also need to test your call to actions. We thought that putting like powered by KISSmetrics et cetera would be powerful. It wasn't that powerful. Instead, doing things like analytics by, right, so-and-so company or conversion optimization by so-and-so company converted better than just putting the words powered by.
How fast is your app compared to others? They do a benchmark. Another one, kits, ebooks, PDFs. All good examples of free stuff that you can end up using. When you're doing this free stuff, you need to map it out to the customer decision making.
Growth hacking isn't just about driving more users, it's about providing more value, benefit to your customers. If you can do that, they'll continue to use what you have to offer and tell other people about your company. You also have no excuses to make money. Just because you see companies like Pinterest, Snapchat, being worth billions of dollars without making any money, doesn't mean you can do that as well. Those are very rare cases. Even in the US, they're very rare cases. Even in Silicon Valley, they're rare cases. Focus on actually making money.[+] Show More
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to ...learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Today, I'm going to teach you guys all about growth hacking. You guys all familiar with the term? Alright, well now, you'll know how to do it for your business. You're not going to increase your revenue, your traffic, your sales unless you take growth seriously.
Whatever it may be, you've got to figure out what channels your customers are using. And most importantly, when you're trying to do growth, you can't just look at the most popular channels. These channels get crowded very fast.
Are you down with other people's platforms? The more people out there that you can target, right, the bigger your market that means there's someone else already out there with those customers. For example, if you're targeting a very small niche, there may not be a lot of other businesses with your exact customer base. But if you're going after something broad, someone out there who's not a competitor also has some of your same customers. For example, KISSmetrics does analytics. A lot of our customers use Google Analytics.
These integrations have to make your product better and the other person's product better. For example, Evernote has a lot of users. I sell analytics. Does it make sense for me to integrate with Evernote, a place where you take notes?
This will help you determine what the potential you can actually go for, because if your average user has 200 people in their contact list and they're only inviting 10 of their friends to use your service, your product, whatever it may be, that means you're not doing a good job with the invitation flow and the onboarding because you may be able to get 40, 50 of them to invite, right, instead of them inviting only 10 people.
The next one embeds. You've seen this one everywhere. YouTube, right? Why do people embed these YouTube videos? Most people do it because they're funny. These videos are very silly like they'll put a picture of a cute cat. I know they're really popular in the US, like aha, look at this cat, it's so pretty. And then people share it, and that's how they get millions of views because everyone's embedding them.
You also want to optimize for search but don't obsess about it. A lot of people when they do these embeds, they're like oh, we get backlinks. Do you know why backlinks are valuable? It's because you can get more search engine traffic, higher search engine rankings.
You also need to test your call to actions. We thought that putting like powered by KISSmetrics et cetera would be powerful. It wasn't that powerful. Instead, doing things like analytics by, right, so-and-so company or conversion optimization by so-and-so company converted better than just putting the words powered by.
How fast is your app compared to others? They do a benchmark. Another one, kits, ebooks, PDFs. All good examples of free stuff that you can end up using. When you're doing this free stuff, you need to map it out to the customer decision making.
Growth hacking isn't just about driving more users, it's about providing more value, benefit to your customers. If you can do that, they'll continue to use what you have to offer and tell other people about your company. You also have no excuses to make money. Just because you see companies like Pinterest, Snapchat, being worth billions of dollars without making any money, doesn't mean you can do that as well. Those are very rare cases. Even in the US, they're very rare cases. Even in Silicon Valley, they're rare cases. Focus on actually making money.[+] Show More
Now Playing
Backlink HACKS (The Easy way to Index Faster)
Learn how to get your backlinks to indexed faster. ► If you need help ...
Learn how to get your backlinks to indexed faster.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more ...secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Neil Patel here for another Q&A Thursday. I'm here with Adam LoDolce from Viewership.
0:30 This one is from Jonathan D'Arcio, and, basically, Jonathan has been doing a great job writing his blog on Medium, and he says, "I've been building high domain authority, over 50, backlinks to my site, but for some reason, the backlinks aren't indexing." He's checked Ahrefs, and he sees that he's missing a bunch. Long story short, he's trying to find out is there a way to get your backlinks to show up faster.
1:00 There is a way to get your backlinks to get indexed faster. One thing before I go into how to do that, keep in mind, Ahrefs isn't Google, SEMRush, Majestic, all these tools, even Neil Patel, I am not Google.
2:00 One, ignore if Ahrefs or SEMrush or anyone picks up the link it doesn't matter, keep building amazing, high quality, relevant links. Two, don't focus on domain authority. Domain authority, although all of us SEO's talk about it, and yes, they say it's the leading indicator if Google likes the link or doesn't like the link, it's not a number that Google uses. They have their metrics, and I bet it's quite a bit off compared to what Google's using. And if you look at Ahrefs, Moz and Majestic, their domain authority number drastically ranges.
2:30 You want highly relevant articles, like if you got press from the magazine or newspaper, or online version of it, and they link to you, and yeah the newspaper also talks about politics and all these other things, but that's a cool mention, that's a cool, awesome press piece, you got a link, that kind of stuff is amazing.
3:30 Another thing you can do is take that URL, plug it into your Chrome browser, and another thing you can do is take that URL, do a Google Search for that URL, sometimes it'll cause them to pick it up faster. You don't have to do much more than that, and you did some social shares, you got people to view it from their Chrome browser, you tried visiting the site, you searched for that URL. Eventually, you'll get picked up. I don't worry too much what's getting picked up, what's not, do your job of building good links, let the search engines do their job. It's a multi-billion dollar company, and technically Google's worth like seven, 800 billion, I don't even know what they are going on their way to potentially a trillion dollar company. If...they wants to organize the world's information, that means whatever site's linking to you is included in that, and that's their mission. Organize the world's information,
4:00 One strategy that I've used when it comes to promoting, like press pieces, if you get an awesome mention, in let's say New York Times or wherever, Boston Globe or wherever, you can promote that on Facebook and then anyone who clicks on that, then you market them another message. So basically, they've seen this cool press piece, showing your company and all the awesome things you do, then anyone who clicks on that, then you market them with direct marketing message, which basically, it raises your value or raises your authority and might improve your ability to get that backlink even further.
4:45 That's it for this week's Q&A Thursday video, thank you for watching. If you have a comment or a question that you want to be answered on next week's video, leave a comment below, either way, I'll respond to it and answer it. Thank you for watching, make sure you subscribe, comment, share, like, tell other people about the video. We appreciate everything, thank you for watching.[+] Show More
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more ...secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Neil Patel here for another Q&A Thursday. I'm here with Adam LoDolce from Viewership.
0:30 This one is from Jonathan D'Arcio, and, basically, Jonathan has been doing a great job writing his blog on Medium, and he says, "I've been building high domain authority, over 50, backlinks to my site, but for some reason, the backlinks aren't indexing." He's checked Ahrefs, and he sees that he's missing a bunch. Long story short, he's trying to find out is there a way to get your backlinks to show up faster.
1:00 There is a way to get your backlinks to get indexed faster. One thing before I go into how to do that, keep in mind, Ahrefs isn't Google, SEMRush, Majestic, all these tools, even Neil Patel, I am not Google.
2:00 One, ignore if Ahrefs or SEMrush or anyone picks up the link it doesn't matter, keep building amazing, high quality, relevant links. Two, don't focus on domain authority. Domain authority, although all of us SEO's talk about it, and yes, they say it's the leading indicator if Google likes the link or doesn't like the link, it's not a number that Google uses. They have their metrics, and I bet it's quite a bit off compared to what Google's using. And if you look at Ahrefs, Moz and Majestic, their domain authority number drastically ranges.
2:30 You want highly relevant articles, like if you got press from the magazine or newspaper, or online version of it, and they link to you, and yeah the newspaper also talks about politics and all these other things, but that's a cool mention, that's a cool, awesome press piece, you got a link, that kind of stuff is amazing.
3:30 Another thing you can do is take that URL, plug it into your Chrome browser, and another thing you can do is take that URL, do a Google Search for that URL, sometimes it'll cause them to pick it up faster. You don't have to do much more than that, and you did some social shares, you got people to view it from their Chrome browser, you tried visiting the site, you searched for that URL. Eventually, you'll get picked up. I don't worry too much what's getting picked up, what's not, do your job of building good links, let the search engines do their job. It's a multi-billion dollar company, and technically Google's worth like seven, 800 billion, I don't even know what they are going on their way to potentially a trillion dollar company. If...they wants to organize the world's information, that means whatever site's linking to you is included in that, and that's their mission. Organize the world's information,
4:00 One strategy that I've used when it comes to promoting, like press pieces, if you get an awesome mention, in let's say New York Times or wherever, Boston Globe or wherever, you can promote that on Facebook and then anyone who clicks on that, then you market them another message. So basically, they've seen this cool press piece, showing your company and all the awesome things you do, then anyone who clicks on that, then you market them with direct marketing message, which basically, it raises your value or raises your authority and might improve your ability to get that backlink even further.
4:45 That's it for this week's Q&A Thursday video, thank you for watching. If you have a comment or a question that you want to be answered on next week's video, leave a comment below, either way, I'll respond to it and answer it. Thank you for watching, make sure you subscribe, comment, share, like, tell other people about the video. We appreciate everything, thank you for watching.[+] Show More
Now Playing
One (Simple) Hack to Get More Website Traffic FAST
I can't solve all your website traffic problems for you, but I can ...
I can't solve all your website traffic problems for you, but I can teach you one simple hack that's generated me over 40 thousand visitors in the last 30 days. ...
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
0:30 Traffic generation is hard. But what if I told you I could make it a little bit easier for you? Hi everyone. I'm Neil Patel, and today I'm going to share with you one simple hack that'll get you more traffic to your website. This hack is called Subscribers. Head over to Subscribers.com. It works for every website. It's free. You don't have to pay a dollar. They don't have some premium service. It's just a free tool.
1:30 What this does, it tells people every time someone comes to your site through browser notifications, as you can see on the screen, it'll show you "Hey would you like to get notifications from Facebook.com or NeilPatel.com or any site?" As people say yes and they accept and they want notifications, every time that you have a new message, you can notify them. So when you log in through Subscribers, what you do is you send out a message, you click send a notification, and you can tell all of your subscribers a specific message. "Hey here's how to double your traffic." "Check out my latest blog post." Whatever it may be. "Check out this new product or service that were offering."
2:00 And subscribers on their dashboard will show you every single message that you sent out, how many people, how many people received it, how many people clicked on it, and even how many people went over back to your website. What subscribers will attract how many people are active and how many people are inactive because they unsubscribe. And the best part about it is, installing it is super simple. You sign up, again it's free, you put in your URL, as you put in your URL it'll then say, "Alright here's a code for your website." You either install this Wordpress plug-in, or you install this JavaScript, and then boom you're off to the races. There's not much more to that. Now here are some things I've learned by using Subscribers if you want to get the most amount of traffic.
2:30 What you'll find is, people will unsubscribe. It's easy to opt-in, and it's really easy to opt out. And for that reason, you get a lot of unsubscribes. So if you're going to monetize your subscriber list, you want to do this as quick as possible. Right when someone subscribes, consider creating a drip. Subscribers have like a drip feature in which you can send out messages within five minutes or even one minute after someone subscribes. Maybe a day later, maybe ten days later. So I created a drip sequence. My first drip sequence, my first message I send out people when you subscribe to NeilPatel.com, tells people about Uber Suggest, my marketing tool.
3:00 The second one, which goes out two days later, tells you about my ad agency, which helps drive more leads, revenue. My third one, tells people to subscribe to my YouTube page. And you can keep going with your drip. Mine is just three messages that I send out. And of course, in between, I'm continuing promoting my website or blog. What I found is, if you don't send a ton of messages, you still get unsubscribes. So if I were you, I would consider sending out a message once every two or three days. Daily is a bit too obsessive, and it's too much. But once every two or three days is the perfect amount. That's all you have to do.
3:30 You'll get more traffic, look at NeilPatel.com. As you can see I have over a hundred thousand subscribers. It's the simplest, easiest way to get more traffic and best of all it's free. So thank you for watching. If you like this video, please leave a comment below, share it, tell other people about it, subscribe. Thank you.[+] Show More
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
0:30 Traffic generation is hard. But what if I told you I could make it a little bit easier for you? Hi everyone. I'm Neil Patel, and today I'm going to share with you one simple hack that'll get you more traffic to your website. This hack is called Subscribers. Head over to Subscribers.com. It works for every website. It's free. You don't have to pay a dollar. They don't have some premium service. It's just a free tool.
1:30 What this does, it tells people every time someone comes to your site through browser notifications, as you can see on the screen, it'll show you "Hey would you like to get notifications from Facebook.com or NeilPatel.com or any site?" As people say yes and they accept and they want notifications, every time that you have a new message, you can notify them. So when you log in through Subscribers, what you do is you send out a message, you click send a notification, and you can tell all of your subscribers a specific message. "Hey here's how to double your traffic." "Check out my latest blog post." Whatever it may be. "Check out this new product or service that were offering."
2:00 And subscribers on their dashboard will show you every single message that you sent out, how many people, how many people received it, how many people clicked on it, and even how many people went over back to your website. What subscribers will attract how many people are active and how many people are inactive because they unsubscribe. And the best part about it is, installing it is super simple. You sign up, again it's free, you put in your URL, as you put in your URL it'll then say, "Alright here's a code for your website." You either install this Wordpress plug-in, or you install this JavaScript, and then boom you're off to the races. There's not much more to that. Now here are some things I've learned by using Subscribers if you want to get the most amount of traffic.
2:30 What you'll find is, people will unsubscribe. It's easy to opt-in, and it's really easy to opt out. And for that reason, you get a lot of unsubscribes. So if you're going to monetize your subscriber list, you want to do this as quick as possible. Right when someone subscribes, consider creating a drip. Subscribers have like a drip feature in which you can send out messages within five minutes or even one minute after someone subscribes. Maybe a day later, maybe ten days later. So I created a drip sequence. My first drip sequence, my first message I send out people when you subscribe to NeilPatel.com, tells people about Uber Suggest, my marketing tool.
3:00 The second one, which goes out two days later, tells you about my ad agency, which helps drive more leads, revenue. My third one, tells people to subscribe to my YouTube page. And you can keep going with your drip. Mine is just three messages that I send out. And of course, in between, I'm continuing promoting my website or blog. What I found is, if you don't send a ton of messages, you still get unsubscribes. So if I were you, I would consider sending out a message once every two or three days. Daily is a bit too obsessive, and it's too much. But once every two or three days is the perfect amount. That's all you have to do.
3:30 You'll get more traffic, look at NeilPatel.com. As you can see I have over a hundred thousand subscribers. It's the simplest, easiest way to get more traffic and best of all it's free. So thank you for watching. If you like this video, please leave a comment below, share it, tell other people about it, subscribe. Thank you.[+] Show More
Now Playing
YouTube Algorithm EXPLAINED (7 Insider Secrets)
Learn how to hack the YouTube algorithm and get more views on your ...
Learn how to hack the YouTube algorithm and get more views on your videos.
► If you need help growing your business check out my ad agency Neil Patel Digital ...https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Hey everyone, it's Neil Patel here for another Q&A Thursday. I'm here with Adam LoDolce from https://viewership.com/.
0:30 The question was on Facebook: it seems harder than ever to get engagement with the new algorithm change, especially for relatively small pages like theirs. If we have any thoughts on working with the updated YouTube algorithm as well, especially for small creators, they'd love to hear about it, and it looks like they have about 487 subscribers based on vidIQ.
If you want to get more traffic from YouTube, there are a few things you need to do.
2:00 YouTube Algorithm Tip #1
One, check out vidIQ, it's an amazing tool, it'll help you out, but the YouTube marketing, it's not rocket science, it's similar to SEO. Yes, there's a lot of little components, but if you do them, you can do well. So the first one is to include the right keywords.
You can also use Ubersuggest as well, put in some keywords, it pulls from AdWords plus Google Suggest. It also pulls from YouTube as well, but if you do that, what you'll do is you'll get more recommendations on keywords that'll drive more traffic.
3:30 YouTube Algorithm Tip #2
Another thing you want to do is have an appealing title, one that evokes curiosity. Just having the keywords in there isn't enough. If your title doesn't evoke curiosity, people aren't going to click through, play, and then continue watching.
4:00 YouTube Algorithm Tip #3
In addition to that, you want to upload transcriptions. We talked about rev.com in the previous Q&A Thursday, and with rev.com you can pay a dollar per minute for transcription and what that does is when you upload it to YouTube, it'll tell them what your content is about.
5:30 YouTube Algorithm Tip #4
Another tip that I've been finding to be very useful for especially small creators if you're a business, I don't know if you're a business but if you wanna get your videos in front of a lot of people on YouTube, then you can really use advertisement to push those videos in front of people who have liked previous videos or have commented on previous videos, and the reason why this is so effective is it's going to get those new videos that you produce, it's going to get much more engagement on those videos, and YouTube loves engagement.
6:00 YouTube Algorithm Tip #5
The more engagement you get, YouTube is similar to Google, just normal, you know, their search algorithm, in which they're looking at the overall authority of your channel, similar to how Googles looks at the overall authority of your website. So if you have a lot more videos that are doing well, it boosts the overall authority of your whole channel, and all your videos will start doing better.
6:30 YouTube Algorithm Tip #6
The biggest one is just thinking about how you want your audience to feel, right. A lot of people think about keyword topics, all this stuff, that's nice, and all for your research, but ultimately, what I have all my clients do before they create a video, I do this myself, is just think at the end of the day, how do you want them to feel, right. Do you want them to be motivated, do you want them to laugh?
7:30 YouTube Algorithm 2018 Tip #7
I know the question at the beginning, you were saying, hey, Facebook isn't giving you much reach, how could you do better on YouTube. Even though Facebook isn't giving you much reach, if you create a video for a YouTube, upload it to Facebook, upload it to LinkedIn, upload it to any other social network that'll accept your video. The reason being is, yes, Facebook may not give you as much reach as you want, but something's better than nothing. If you already created the content, might as well get the most amount of views that you can from that video.
Make sure you leave a comment if you have any questions, I'll answer no matter what, I promise. It may take me some time, but I'll answer it, and if you want your question answered on next week's Q&A Thursday video, make sure you leave a comment as well. Thank you for watching, please like, subscribe, share, tell other people about the video, I appreciate it. I hope this helps you out, thank you very much.[+] Show More
► If you need help growing your business check out my ad agency Neil Patel Digital ...https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Hey everyone, it's Neil Patel here for another Q&A Thursday. I'm here with Adam LoDolce from https://viewership.com/.
0:30 The question was on Facebook: it seems harder than ever to get engagement with the new algorithm change, especially for relatively small pages like theirs. If we have any thoughts on working with the updated YouTube algorithm as well, especially for small creators, they'd love to hear about it, and it looks like they have about 487 subscribers based on vidIQ.
If you want to get more traffic from YouTube, there are a few things you need to do.
2:00 YouTube Algorithm Tip #1
One, check out vidIQ, it's an amazing tool, it'll help you out, but the YouTube marketing, it's not rocket science, it's similar to SEO. Yes, there's a lot of little components, but if you do them, you can do well. So the first one is to include the right keywords.
You can also use Ubersuggest as well, put in some keywords, it pulls from AdWords plus Google Suggest. It also pulls from YouTube as well, but if you do that, what you'll do is you'll get more recommendations on keywords that'll drive more traffic.
3:30 YouTube Algorithm Tip #2
Another thing you want to do is have an appealing title, one that evokes curiosity. Just having the keywords in there isn't enough. If your title doesn't evoke curiosity, people aren't going to click through, play, and then continue watching.
4:00 YouTube Algorithm Tip #3
In addition to that, you want to upload transcriptions. We talked about rev.com in the previous Q&A Thursday, and with rev.com you can pay a dollar per minute for transcription and what that does is when you upload it to YouTube, it'll tell them what your content is about.
5:30 YouTube Algorithm Tip #4
Another tip that I've been finding to be very useful for especially small creators if you're a business, I don't know if you're a business but if you wanna get your videos in front of a lot of people on YouTube, then you can really use advertisement to push those videos in front of people who have liked previous videos or have commented on previous videos, and the reason why this is so effective is it's going to get those new videos that you produce, it's going to get much more engagement on those videos, and YouTube loves engagement.
6:00 YouTube Algorithm Tip #5
The more engagement you get, YouTube is similar to Google, just normal, you know, their search algorithm, in which they're looking at the overall authority of your channel, similar to how Googles looks at the overall authority of your website. So if you have a lot more videos that are doing well, it boosts the overall authority of your whole channel, and all your videos will start doing better.
6:30 YouTube Algorithm Tip #6
The biggest one is just thinking about how you want your audience to feel, right. A lot of people think about keyword topics, all this stuff, that's nice, and all for your research, but ultimately, what I have all my clients do before they create a video, I do this myself, is just think at the end of the day, how do you want them to feel, right. Do you want them to be motivated, do you want them to laugh?
7:30 YouTube Algorithm 2018 Tip #7
I know the question at the beginning, you were saying, hey, Facebook isn't giving you much reach, how could you do better on YouTube. Even though Facebook isn't giving you much reach, if you create a video for a YouTube, upload it to Facebook, upload it to LinkedIn, upload it to any other social network that'll accept your video. The reason being is, yes, Facebook may not give you as much reach as you want, but something's better than nothing. If you already created the content, might as well get the most amount of views that you can from that video.
Make sure you leave a comment if you have any questions, I'll answer no matter what, I promise. It may take me some time, but I'll answer it, and if you want your question answered on next week's Q&A Thursday video, make sure you leave a comment as well. Thank you for watching, please like, subscribe, share, tell other people about the video, I appreciate it. I hope this helps you out, thank you very much.[+] Show More
Now Playing
5 Underutilized Social Media Hacks to Drive Traffic
Get social media traffic organically, even if you don't have a ton of ...
Get social media traffic organically, even if you don't have a ton of followers.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: ...https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Facebook, LinkedIn, Instagram, Twitter, all these social sites, they can drive a ton of traffic. But most of you have resulted in paying them for this traffic.
Hey everyone, I'm Neil Patel, and today I'm going to break down five underutilized social media hacks that'll get more traffic to your blog post.
0:30 Underutilized Social Media Hack #1
The first tip I have for you is to use Instagram to promote your blog post. Yes, a lot of people are using Instagram to promote products like teeth whitening, da ding, I think my teeth look white on this video, but no one's using Instagram to promote blog posts. We've tested this out a lot. What we found is, when you post images and tell people to go to your bio and click when it's related to educational information that helps them out, people are very likely to do that. If you tell people to go to your bio to buy a product, probably not going to do that.
1:17 Underutilized Social Media Hack #2
My second tip is using Snapchat and Instagram Stories to generate more traffic to your blog. Here's what I mean. Assuming you have over 10,000 followers on Instagram, you can do Stories, tell people to swipe up, right like if you ever follow Gary V., you always see you know icons or GIFs or images of him being like go up, swipe up, swipe up. And people swipe up, and they listen to his podcast or his blog post or whatever he has. It's a very effective strategy.
1:41 Underutilized Social Media Hack #3
The third tip I have for you is to leverage live video. So there's Facebook Live, there's YouTube Live, there's Instagram Live. When you're on these videos, you're going to get way more engagement. If you don't believe me, go on your Facebook and post a link to any website. It could be your website; it could be a blog post. You'll find that no one's going to click on it. You're going to get very little likes, very little shares, very little engagement. But if you did a live video on Facebook or YouTube or Instagram, you get a ton more engagement.
2:52 Underutilized Social Media Hack #4
Which also brings me to my next tip, which is use videos to promote your blog post. I'm not talking about just live videos, but you can also upload videos to Facebook or YouTube. Videos get way more engagement on Facebook and Instagram than let's say an image-based post or a text-based post. So when you create a video and you tell people, hey like I wanna teach you x, y, and z today, such as me teaching about social media, and then if I dropped in to say hey everyone, go check out this blog post or this URL here, you'll end up learning x, y, and z, and make sure you're using a shortened link.
3:52 Underutilized Social Media Hack #5
And last but not least, use Quora. Quora's one of the most popular sites on the web mainly in the English language. There are questions on every single topic for every single industry, whether it's B2B, B2C. Go on there, respond to people. When you respond to people with a paragraph or two, super in-depth, and then you link to them to your blog post that goes more in-depth on that topic, you can generate a lot of traffic. We used to do this all day long on Quora, and it generated us hundreds and thousands of views per month during our peak.[+] Show More
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: ...https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Facebook, LinkedIn, Instagram, Twitter, all these social sites, they can drive a ton of traffic. But most of you have resulted in paying them for this traffic.
Hey everyone, I'm Neil Patel, and today I'm going to break down five underutilized social media hacks that'll get more traffic to your blog post.
0:30 Underutilized Social Media Hack #1
The first tip I have for you is to use Instagram to promote your blog post. Yes, a lot of people are using Instagram to promote products like teeth whitening, da ding, I think my teeth look white on this video, but no one's using Instagram to promote blog posts. We've tested this out a lot. What we found is, when you post images and tell people to go to your bio and click when it's related to educational information that helps them out, people are very likely to do that. If you tell people to go to your bio to buy a product, probably not going to do that.
1:17 Underutilized Social Media Hack #2
My second tip is using Snapchat and Instagram Stories to generate more traffic to your blog. Here's what I mean. Assuming you have over 10,000 followers on Instagram, you can do Stories, tell people to swipe up, right like if you ever follow Gary V., you always see you know icons or GIFs or images of him being like go up, swipe up, swipe up. And people swipe up, and they listen to his podcast or his blog post or whatever he has. It's a very effective strategy.
1:41 Underutilized Social Media Hack #3
The third tip I have for you is to leverage live video. So there's Facebook Live, there's YouTube Live, there's Instagram Live. When you're on these videos, you're going to get way more engagement. If you don't believe me, go on your Facebook and post a link to any website. It could be your website; it could be a blog post. You'll find that no one's going to click on it. You're going to get very little likes, very little shares, very little engagement. But if you did a live video on Facebook or YouTube or Instagram, you get a ton more engagement.
2:52 Underutilized Social Media Hack #4
Which also brings me to my next tip, which is use videos to promote your blog post. I'm not talking about just live videos, but you can also upload videos to Facebook or YouTube. Videos get way more engagement on Facebook and Instagram than let's say an image-based post or a text-based post. So when you create a video and you tell people, hey like I wanna teach you x, y, and z today, such as me teaching about social media, and then if I dropped in to say hey everyone, go check out this blog post or this URL here, you'll end up learning x, y, and z, and make sure you're using a shortened link.
3:52 Underutilized Social Media Hack #5
And last but not least, use Quora. Quora's one of the most popular sites on the web mainly in the English language. There are questions on every single topic for every single industry, whether it's B2B, B2C. Go on there, respond to people. When you respond to people with a paragraph or two, super in-depth, and then you link to them to your blog post that goes more in-depth on that topic, you can generate a lot of traffic. We used to do this all day long on Quora, and it generated us hundreds and thousands of views per month during our peak.[+] Show More
Now Playing
SEO Hack! How to Optimize for Google RankBrain (2018)
Learn how to optimize for Google's machine learning AI. ► If you need ...
Learn how to optimize for Google's machine learning AI.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more ...secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Today I'm going to break down what Google RankBrain is and how you can make it work for you. See the thing with Google RankBrain is, when an engineer used to make algorithm changes at Google versus RankBrain which uses machine learning and AI, they found that RankBrain produces 10% more accurate results than the engineer. For that reason, Google is continually improving RankBrain so that way it can adjust the algorithm to maximize what you see as a user.
1:15 RankBrain Hack #1:
With Google RankBrain, they do split testing. Kind of like as a user with your website or a business owner or marketer, you're split testing your pricing, you're split testing your design, your conversions. Google is split testing the search results. They're seeing which version do users prefer, and because of that, they're looking at user experience.
Are you clicking to a specific result more than others? Are you staying on that website? Are you sticking around for over a minute or two before you click back? Or heck are you not even clicking back because you found what you're looking for? That's their ideal thing. They want you to search, click on a result, find what you're looking for, and not have to go back to the search result and click on a second or third listing. Because of that, you want to make sure your website copy is fine-tuned. Not just the copy on your website or your webpage, because yes that affects how long people are reading, staying, sticking around, but also the copy within your title tag and meta description.
The title tag is what you see when you do a Google Search, same with the meta description. It's a sentence that describes that webpage people are going to be landing on. So if you're using keywords like the keyword someone searched for or if you're using good action words like how to, effortless, easy, simple, what you'll find is people are much more likely to click through. Same with list-based posts. Whenever you go to a grocery store, and you're checking out, you see a ton of magazines. A lot of these magazines have how-tos and lists within their titles or on the cover. So when you look at lists like 15 ways to shed 10 pounds in 30 days, you're like, I have to buy this magazine. The same goes with your title tag. Putting numbers and lists in there is a great way to get more clicks.
3:00 RankBrain Hack #2:
The next tip I have for you to improve your time on site by embedding audio and video. With the neilpatel.com website with my blog, you'll notice on the main blog page you see videos from YouTube, and you see audio files from my podcast. I'm adding it because of course; it's going to help me generate more views on YouTube and get more listeners to my podcast. But in addition to that, it keeps people on my site longer. The more I keep people on my site; the better user metrics score I have to Google, which helps me rank higher.
4:00 RankBrain Hack #3:
The third tip I have for you is to improve your user experience. RankBrain isn't about hey here's your keyword density, here's a text, here's how many backlinks you have. They're trying to go above and beyond to find out you as a user, what you like and what you dislike. Because that's the ultimate signal. Not how many links point to a site, but instead if you the user find what you're looking for. So truly focus on your user experience.
5:10 RankBrain Hack #4:
And the last tip I have for you is, don't stop doing all of these things. If you adjust your text and you get more clicks, don't stop there. Keep running tests every single month. Most websites, even if they're authoritative, high domain authority site, they slowly climb up, even the Forbes, the Business Insiders, most sites don't just pop to the top.[+] Show More
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more ...secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Today I'm going to break down what Google RankBrain is and how you can make it work for you. See the thing with Google RankBrain is, when an engineer used to make algorithm changes at Google versus RankBrain which uses machine learning and AI, they found that RankBrain produces 10% more accurate results than the engineer. For that reason, Google is continually improving RankBrain so that way it can adjust the algorithm to maximize what you see as a user.
1:15 RankBrain Hack #1:
With Google RankBrain, they do split testing. Kind of like as a user with your website or a business owner or marketer, you're split testing your pricing, you're split testing your design, your conversions. Google is split testing the search results. They're seeing which version do users prefer, and because of that, they're looking at user experience.
Are you clicking to a specific result more than others? Are you staying on that website? Are you sticking around for over a minute or two before you click back? Or heck are you not even clicking back because you found what you're looking for? That's their ideal thing. They want you to search, click on a result, find what you're looking for, and not have to go back to the search result and click on a second or third listing. Because of that, you want to make sure your website copy is fine-tuned. Not just the copy on your website or your webpage, because yes that affects how long people are reading, staying, sticking around, but also the copy within your title tag and meta description.
The title tag is what you see when you do a Google Search, same with the meta description. It's a sentence that describes that webpage people are going to be landing on. So if you're using keywords like the keyword someone searched for or if you're using good action words like how to, effortless, easy, simple, what you'll find is people are much more likely to click through. Same with list-based posts. Whenever you go to a grocery store, and you're checking out, you see a ton of magazines. A lot of these magazines have how-tos and lists within their titles or on the cover. So when you look at lists like 15 ways to shed 10 pounds in 30 days, you're like, I have to buy this magazine. The same goes with your title tag. Putting numbers and lists in there is a great way to get more clicks.
3:00 RankBrain Hack #2:
The next tip I have for you to improve your time on site by embedding audio and video. With the neilpatel.com website with my blog, you'll notice on the main blog page you see videos from YouTube, and you see audio files from my podcast. I'm adding it because of course; it's going to help me generate more views on YouTube and get more listeners to my podcast. But in addition to that, it keeps people on my site longer. The more I keep people on my site; the better user metrics score I have to Google, which helps me rank higher.
4:00 RankBrain Hack #3:
The third tip I have for you is to improve your user experience. RankBrain isn't about hey here's your keyword density, here's a text, here's how many backlinks you have. They're trying to go above and beyond to find out you as a user, what you like and what you dislike. Because that's the ultimate signal. Not how many links point to a site, but instead if you the user find what you're looking for. So truly focus on your user experience.
5:10 RankBrain Hack #4:
And the last tip I have for you is, don't stop doing all of these things. If you adjust your text and you get more clicks, don't stop there. Keep running tests every single month. Most websites, even if they're authoritative, high domain authority site, they slowly climb up, even the Forbes, the Business Insiders, most sites don't just pop to the top.[+] Show More