Mazda incentives soar, putting pressure on profits, upmarket move

Mazda’s soaring incentives are boosting sales but putting pressure on profits πŸš—πŸ’Έ #automotive #business

Spiraling incentives nearly wiped out Mazda’s operating profit in the latest quarter, as the company spent more to sell more. Volume and market share are growing. But it comes at a big price, with U.S. spiffs nearly double their level a year ago.

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https://www.autonews.com/sales/mazda-q2-earnings-spiffs-soar-profits-pressured