Digital Marketing

Experiences with Product variant structured data?

In today’s dynamic automotive industry, online visibility can significantly affect a dealership’s sales and customer engagement strategies. One aspect that has gained traction recently is the use of Product Variant Structured Data. This technology enhances how products are presented to …

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Is it Good Idea to Change the URL?

Changing a website’s URL can be a significant decision for any business, particularly for automotive dealerships, where online presence plays a crucial role in attracting customers and driving sales. With the ever-evolving landscape of digital marketing, understanding the implications of …

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How to tie technical SEO to revenue?

In the ever-evolving digital landscape, technical SEO has emerged as a critical component of any successful online strategy. For automotive dealerships, understanding how to align technical SEO with revenue objectives can be the differentiator between success and stagnation. This article …

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Multi store setup: one big XML site map or individual ones?

In the world of digital marketing and search engine optimization (SEO), the structure of your website can have a significant impact on its performance. For dealerships or businesses operating multiple stores, particularly in the automotive segment, deciding between a single …

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Is Overview now live throughout the US?

As automotive dealerships across the United States continue to adapt, the recent launch of the Overview platform has raised important questions for both industry professionals and enthusiasts alike. Is Overview now live throughout the US? This blog post will take …

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