Digital Marketing

Marketing Conferences, is it even worth it?

In the fast-paced world of marketing, especially within the automotive industry, professionals often grapple with the decision of attending various marketing conferences. Questions arise: Are these events truly beneficial? Do they provide a return on investment, or are they merely …

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Influencer Marketing: How to Negotiate with Influencers?

Understanding Influencer Marketing and Its Importance In the age of digital marketing, influencer marketing has emerged as a valuable tool for brands, including automotive dealerships, seeking to engage with their target audience authentically. By collaborating with influencers—individuals with significant followings …

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