Automotive Digital Marketing

Advertising in Physical Trade Journals?

In the rapidly evolving landscape of automotive marketing, the role of traditional print media, specifically physical trade journals, still holds significance. While digital marketing strategies dominate discussions, there are compelling reasons why dealerships should consider maintaining a presence in physical …

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What did you wish you knew before starting out in Marketing?

Navigating the World of Marketing: Insights from Experience As a marketing professional, stepping into the dynamic landscape of automotive marketing can often feel like navigating a complex maze. From changing consumer preferences to evolving technologies, the marketing environment is rife …

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What are the best marketing/sales automation tools?

In today’s fast-paced digital landscape, automotive dealerships must leverage the right marketing and sales automation tools to stay competitive and efficient. This blog post delves into some of the best tools available, their features, and how they can streamline your …

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Tips for setting a TikTok ad budget? Any CPM/CPC benchmarks?

In today’s digital landscape, TikTok has emerged as a formidable platform for automotive dealerships to reach potential customers through engaging video content. As the popularity of TikTok continues to soar, many dealerships are exploring paid advertising opportunities on the platform. …

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