Automotive Digital Marketing

Thoughts on Keyword Density as a ranking metric?

In the digital age, Search Engine Optimization (SEO) continues to evolve as search engines develop more sophisticated algorithms. One pivotal aspect of SEO that has sparked numerous debates among marketers and SEO experts is keyword density. As dealerships and businesses …

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Domain forwarding for old service company?

When transitioning a business to new opportunities, especially in the automotive service sector, many companies face the challenge of domain management. The concept of domain forwarding becomes critical for organizations looking to redirect online traffic effectively from an old service …

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Thoughts on optimizing WordPress category pages?

When it comes to enhancing the online presence of your WordPress site, optimizing category pages is an essential endeavor that often goes overlooked. Category pages serve as important navigational tools and play a critical role in your site’s SEO strategy. …

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how can i make my site faster and reduce LCP?

When it comes to enhancing website performance, particularly in the context of the automotive industry, ensuring that your site is fast and responsive is crucial. One key metric to focus on is Largest Contentful Paint (LCP), which measures loading performance …

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Does overoptimization exist anymore?

In the rapidly evolving world of digital marketing and SEO, the concept of “overoptimization” has become a point of contention. It raises important questions for businesses navigating the complex landscape of online visibility and performance. This article will explore whether …

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Should I change my URL ?

Changing your website’s URL can be a significant decision for any business, particularly for car dealerships looking to optimize their online presence. URLs are not merely the addresses of your web pages; they also play a critical role in search …

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