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Dealership Marketing Support
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Posted by Shawn Ryder

Dealership Marketing Support Overview

Automotive Industry, Automotive Marketing, Automotive SEO, Search Engine Optimization, SEO

Dealership Marketing Support

A large percentage of automotive vehicle decisions are now done on the dealership website. The search process remains the first step of the journey, which buyers undertake since there are many auto dealers around. Automotive marketers who want to be on top of the business depend extensively on an advertisement, especially online digital marketing. There is the need to bring new leads to the dealership to stay on top of the competition. This is where the challenge is. Bringing leads to the doorstep of buyers is a herculean task. Automotive marketers have a lot to do here. They have to invest a lot in digital marketing to expand their horizon.

The only way to overcome that challenge is to engage in extensive dealership marketing support. You have to be very smart when it comes to online advertisements and digital marketing. As difficult as this is, there are already tested ways of doing that which the auto dealers can try today to enhance their sales. Online marketing involves a lot of things. The dealers must invest in digital, social media, search engine optimization, as well as pay-per-click and email marketing among other different strategies.

If you invest in these online advertisement systems you would see the rewards within a short time. The ultimate goal of the ad’s methods mentioned above is to help the dealership to be at the top of the Google SERP and other search engines. Research shows that the greater majority of people searching for cars to buy will resort to the search engine first. If you implement the method well you can be on top of Google since it is the top of the search engines. If your site gets to the top of the search results, chances are there that it can get the most clicks and this will do your business a lot of good. This implies that the ads strategy to employ must be effective. To achieve that you do not need to break the bank. The strategies discussed below can aid you further towards achieving these wonderful goals.

Have a great website

If you want to be successful with online marketing, then the first things must be done first. You have to start with a website. This the most effective way of interacting with prospective customers with your dealership.

The website has to be highly functional and this can help leads to get to your inventory with ease. Furthermore, the site you build has to be mobile responsive. It makes it possible to navigate on their prospect’s phones. Ensure that the site is professionally designed. It must create a sense of trust in the brand. When you create the site with considerable interest to buy from you, evolve a way of engaging them. Use an online chat portal to interact with them. Ask them questions, and find out anything they have in mind about your inventory.

Having an online person who is professional enough to handle the chat portal is very important. If there are other lead sources like Facebook messenger, get a capable and experienced hand to manage it.

Master search marketing techniques

Ensure that when somebody visits your website for any car model, they will find something useful when they get to your sales funnel. Such a person looking for a model has shown a buying intent. With the correct search marketing method, you can always attract such a person to your dealership website.

Two search methods are critical here. A mention was made about search engine optimization or SEO and pay-per-click PPC. Set the PPC campaign correctly such that when anybody searches for any of the models of your inventory, it triggers your ads instantly. With the use of the keyword insertion feature, it becomes easy for the exact model to make the headline of your ad. Search engine optimization is critical here. It is recommended that you optimize your campaign and be as specific as you can. When there is an organic search your site should rank high in terms of car makes as well as car models and location.

Remember that a lot of things can impact your website ranking. Content is the key, but other critical factors matter here such as social media signals, as well as inbound link and site details can impact heavily on your website ranking. You must be very clear about this.

Banner ads are great, if you use retargeting method, it can attract several people to the website. Even if they leave without making a purchase, you can use the same retargeting method to get them back to your site.

Use the correct media

One of the best things about online marketing is social media. Dealership relies on this to target their perspective leads. The world today is digital. If you must catch up with your competitors and be on top of the game, you must go digital as well. The auto dealership should cover lots of demographics and the best way to reach out extensively to those demographics is through social media. This means that you must choose the right media. Social media websites like Facebook, Twitter, YouTube, and others are at the top of the digital world and you can make extensive use of these media sites to take your dealership to the highest level.

You can use Facebook extensively and you must set your Facebook Business Page. Facebook has a wide reach and it is demographic as well. Most of the auto buyers are on Facebook and other social media. Having a strong presence on Facebook is recommended. When you are setting that page, ensure that all the necessary information is contained such as contacts and location. Creates posts from time to time to keep people posted. With the digital sales contact person on the ground, you can follow up with any inquiry.

Facebook ads are as effective as Google ads and this means that you can use retargeting campaigns to show ads on Facebook and other social media like Instagram. When you apply this method correctly, you will reach out to those people who are in the market for cars.

Build trust with reputable review websites

Reviews are very important and it is one of the effective marketing strategies adopted by the automotive industry. Get experts to write good reviews about your inventory. Take steps further to ensure that these reviews are available where it matters. Research has shown that buyers now consider these reviews when they are making a purchase. There are places you have to make a strong online review possible and they include Google, Yelp, as well as social media as well as a personal website. Make sure that your business is covered in all aspects. If you can create consumer success stories with your product it can take your campaign further. If you make videos with your successful customers it can also go a long way in pushing your brand far. There would be more about videos shortly.

If your customers can speak for you, it can help promote that trust and confidence. Reviews remain the most effective way of doing that.

Target the correct people with your dealership campaign

If your ads do not reach out to the correct people, the whole effort would be defeated. It must be very clear which automotive business you are dealing with. Reveal those brands available in the inventory. You must be very clear about who is your typical customers. If you are sure of your customers, then it is going to be very easy to target them. Find out what these customers want most. Are its mileage, cost of buying, and other considerations? There are different kinds of audiences and these must be targeted separately. In doing that, you must bear at the back of your mind those important things that customers care for. If you target the correct people the chances of making conversion are higher.

Experts would always recommend splitting your message into different audience categories and send them separately. When you do it that way, you would certainly reach the correct target. When you spend time with your audience and understand what they want, it would be easier to craft the correct message and send it to the correct people.

Use all the call features

You must apply all the call features as much as you can. Some of the call features you must consider include mobile bid adjustments, call-only campaigns, as well as call tracking and call extensions. In this industry, phone calls are very important. The other interesting thing about phone leads is that it is easier for callers to turn to buying customers.

Get auto shoppers to your store by offering great things

Compel shoppers to come into your store with unique offers. Remember you are not the only one in the industry. There are lots of competitors, and you should adopt strategies to channel these buyers to your website. Device a means of convincing these buyers to choose just your product and not that of your competitors. Customers go to where they can get incentives and there are different kinds of incentives. If you offer your own brand at the lowest prices, it can make these buyers choose from you and not from your competitors. Another strategy is to make a discount of a certain percentage such as a five percent discount, this can make your offer more attractive than what your competitors offer. If the incentive creates a sense of urgency it can spur people to buy. The offer is limited and a sense of urgency makes people maximize the opportunity. Great incentives can attract new buyers and you can make great sales.

Video commercials

You can create video messages and advertise them on social media. The essence of the video message is to create a memorable brand image. There is another dealership in the industry and they sell the same car. Chances are there that the prices could be the same. Create video images of the product and highlight some benefits which your model can offer above the other models out there. The videos should communicate to the people. If the video message goes viral, it is to the credit of your dealership.

Enhance your reputation

You must ensure that your online reputation is intact. Online consumers like reputable people to do business with. Because of that they read reviews and watch comments from your previous buyers. You must ensure that you have a good reputation. When we say you invest on review sites it is for a reason like this one. There are places where buyers look for when they are looking for dealerships with good reputations. Such places like BBB which is Better Business Bureau, Yelp as well as Google My Business as well as Top Rated Locals are some of the place’s buyers check for dealership reputation. You must ensure that you have a good reputation with these bodies. Encourage customers to leave good reviews on your Facebook Business Page and other review websites. All these are relevant because they can help improve your online reputation. The most important thing is that you must treat your customers well. A good relationship with your customers is one of the things that can take your business to the highest level. Do not engage in slippery or pushy deals because it can hurt your reputation, as well as damage your business.

Car investment is a huge one and nobody will like to invest in dishonest dealerships. Beyond everything already said about reviews, you must monitor your reputation across the different platforms. You can engage your digital manager to handle this aspect for you. When there are negative reviews, you must respond and give a detailed explanation that would assuage every reader. Offer to rectify such a problem in the future. This shows that you are learning from your experiences. Even if it is a good review, try to respond and in each review give your own side of the story and promise to offer something much better in the future.

Conclusion

These dealership marketing tops can assist you to take your business to the next level. Any money you invest in digital marketing is not a waste. The most important thing is to ensure that you get to the right audience. Targeting the right audience is one thing and you have to send the correct message.

Social Media Marketing Plan
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Posted by Shawn Ryder

Creative Ideas For A Solid Social Media Marketing Plan

Automotive Industry, Automotive Marketing, Social Media

Social Media Marketing Plan

Social Media: the newest wave of internet marketing genius. If you need a new way to market your business, or perhaps you’ve been hearing a lot about these sites for businesses and you’d like an idea of how to go about it, then this article is for you. It will walk you through ways to use these sites to advertise your business, company or product.

Twitter

If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. Thank those that mention your name, and answer any questions they may have. This will build a bond between your company and your customers. This will show your customers that you’re a real human answering their questions, which will build rapport with them.

Blog Posts

Add a share button for Facebook near the tops of blog posts. This allows one-click sharing with a visitor’s Facebook friends directly from your blog. This will increase the number of readers who visit your blog, which means more visitors who will be interested in what you have to offer.

Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts.

Don’t Annoy Customers

One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you’re always bombarding them with messages!

When using social media to market your business or product, be sure that you create a title that will draw people in. A boring title will make viewers skip over your article, thus, your marketing efforts will be for nothing. Also, make sure your title is relevant to your business or the product that you are selling.

YouTube Videos

You’ll want to link to your video and channel from social media platforms. Use website links within the YouTube description and share buttons. Convenient links to your Twitter and Facebook accounts make it easy for interested viewers to help you out by spreading your videos around to their friends.

You should be flexible about how often you update your page. If you have a new campaign or product, frequent updates will be expected by your visitors. If you frequently find that you have nothing to post, don’t post as often.

Polling Followers

Try using polls on your social media profiles to engage your customers and get them involved. People love to give their opinions and have their voice heard. A poll is a great way to get them to voice their opinions and give feedback on new products and ideas that are relevant to your company.

Read about social networking. You likely have a social Facebook page right now, but it is important to remember that a professional page is a different animal. A number of useful resources are available online, and if you run into problems, you can even discuss them with professionals.

Videos are a great content for your social media marketing. Demographics show that video is the largest and fastest growing online application. You can make your old articles and posts into video presentations using screen capture and presentation tools available on the web. Add them to your YouTube profile and link them to your social media pages.

To use social media marketing successfully you must be creative. The same material, sales, offers, and content will ultimately annoy your customer base to the point that they remove you from their page. Keeping things fresh and interesting makes sure they keep coming back for more, which means more sales.

Social Media Pictures

Use pictures to effectively market your brand on social media websites. Pictures can often speak lounder than words. They can help consumers to visualize brands and become interested in purchasing yours. Include pictures of your products, pictures of events you have attended, and any other interesting pictures that are worth talking about.

If social media marketing is new to you, here is a tip to help you understand it better. Think of the social media sites as places in which you can create a picture and a voice for your business. Your posts represent the viewpoint of your company. Consider social media as the way to communicate who you are, what your product is and what value your product has for potential customers.

Communication Skills

Social media marketing is all about building good communication skills. All the social media sites are based on conversations of one form or another. Use these sites to engage potential customers by telling them what you have to offer, making pertinent posts and displaying prominent links to your product pages. Try asking your visitors questions about what they are looking for. You will build relationships by exchanging valuable information and be rewarded by increased sales for your efforts.

There are a ton of different ways you can use these sites to move your company forward. This article has shown you some of the best ways to get yourself set up and start using the features these sites offer, but you will want to keep researching and learning as they change and grow.

Social Media Marketing Strategy
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Posted by Shawn Ryder

Let Us Show You How To Find Out Which Social Media Marketing Strategy Is Best For You

Automotive Industry, Digital Marketing, Social Media Marketing

Social Media Marketing Strategy

The vast majority of folks using the Internet know what social media sites are. Regardless of that, many businesses have yet to jump on this online bandwagon. Here are several key tactics for social media marketing that will help your business excel.

To help a new business get accustomed to social media marketing, you should start out small. Starting out small will give you the opportunity to target the customers that are looking to purchase the products you sell. You don’t want to promote your site in too many places at first because you need to know what works and what does not.

It takes a great deal of patience to build a successful network in social media marketing. You will likely not see overnight success. Since it takes time to build a profile, you should create a reasonable timeframe for success. If you exercise patience, your audience will gradually grow to be the size you want.

Always keep your cool when posting and replying on social media sites. There are people who will post on your social media pages with the intention of causing trouble. Maintain a professional attitude and just remove the posts. If they have a legitimate concern with your business, be respectful and always maintain a professional dialogue.

Facebook Pages

Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to ‘like’ your page so they can have access to this unique content. You could for instance reveal a unique coupon code to the Facebook users who have ‘liked’ your page.

Remaining professional is important even though social networks have altered the way we talk to one another. Making personal connections with other users is fine, but the tone of communication should stay professional. If there are arguments, simply delete them or any other negative remarks. When interacting with friends, you should create a separate profile in your name.

Make sure that all Facebook comments that come from your readers are responded to. This is especially true for any negative comments. When people think you care about what they say, they will trust you and your products. Always respond to consumers in quick order, so they don’t feel like you’re not paying attention to them.

Try getting more followers on your social media by offering special coupons and discounts with those that like or follow your page. You’ll make your customers feel special when they get exclusive discounts and this will increase your sales.

It is important to be involved in the newer large social media sites for effective marketing, but do not forget about the older sites. Social websites like MySpace and Craigslist have huge followings, and you will be missing out on a large market if you ignore them. Social media is extremely competitive and the older established sites still have market share

One of the advantages of social media marketing is that it allows others to advertise your products and services for you. To take full advantage of this, incorporate one-click links on your product and service web pages that enable visitors to like it on Facebook or tweet it on Twitter. It has been proven that recommendations made by friends are far more likely to convince potential customers to make purchases than most marketing tactics employed by businesses.

Social Media Marketing Strategy Creative

To use social media marketing successfully you must be creative. The same material, sales, offers, and content will ultimately annoy your customer base to the point that they remove you from their page. Keeping things fresh and interesting makes sure they keep coming back for more, which means more sales.

If your social media marketing involves a Twitter account, automate certain kinds of content. If there are bloggers or news sources within your niche that you trust, and whose posts are consistently interesting, automate your account to retweet their posts. Also set up something where your best Tweets are periodically retweeted so they do not sink out of sight.

When creating Facebook content or tweet content on Twitter, make sure to proofread it prior to submission. This content represents the face of your business, so it must be professionally stated. You can abbreviate on Twitter but do so carefully. Take utmost care to present your content in the best way possible.

Email Subscriptions

Make it simple for visitors to sign up for your email subscription. Used in tandem with social media marketing, the relatively age-old method of email marketing can be quite effective.

Find some influential bloggers that are out there in your niche and offer to be a guest poster on their blog. This would then allow you to have a link back to your blog. It may also attract people to follow you on the various social media sites that you are on.

You need to be sure that you understand who your target market is going to be when you create your social media page. You need to be able to share comments and information that will be of interest to your followers. They will be able to feel that you understand them and their needs with appropriate comments.

Don’t allow your competition to steal customers away from you. Try these tips if you want to develop a strategy in marketing that will work. There are many wonderful reasons to consider social media, including meeting new friends or just getting together a good marketing plan.

How to Write a Car Ad
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Posted by Shawn Ryder

How to Write a Car Ad that Sells Fast on Craigslist, eBay, Kijiji and More!

Automotive Industry, Automotive Marketing

“Listing a car ad is one thing; selling it is another.” Of course, you can’t sell a car fast without an appropriate listing. Thus, this article discloses how to write a car ad that sells fast, whether on Craigslist, eBay, Facebook Marketplace, Kijiji, etc.

Why your classified car ad does not sell most of the time is the wrong ad writeup and not the car. Sometimes, it could be the place. That’s like listing a car on Amazon!

When you pitch an excellently written ad that provides enough information, you attract a wider audience. How about the pics? Never list a few tiny grainy pictures of the car parts, except you’re listing the ad for fun.

How to Write a Car Ad that Sells

This section provides the tips to note when writing classified car ads on CL, eBay or whatever platform you select.

Below are the tips regarding how to write a car ad that sells fast:

Know Your Vehicle

Are you a private seller or a dealer? Regardless of who you are, you ought to understand your vehicle before listing.

Understand it all way round to be accurate when describing it in your ad. For instance, if it is a Miata, a buyer wants to know if it is an LS. Additional info will include whether it features the sport suspension and Torsen, etc.

Get to know each part of the car to advertise, and every modification you make must be highlighted in the description.

Service Records

Every buyer loves seeing the service records to know how well you maintained the car. Mention that you have the complete service record, But if you haven’t, that’s a bit of a problem.

The potential buyer also wants to know whether you allow pre-purchase inspection. If you are selling on Craigslist, the payment comes after the inspection, but eBay collects the funds before the inspection. The Facebook Marketplace, like Craigslist, allows you to decide how you want it.

How about a test drive? Indicate that you allow a test drive too.

Create a Catchy Title

Suppose you have a 1990 Chevy Silverado 454 SS for sale, how do you write the ad title? First, think of something catchy, beginning from what is unique about your car. The ad title should include some details too.

For example, our title will be “1990 Chevy Silverado 454 SS, 100k Miles, Maintained Well for Sale.”

This title will show up on Kijiji, CL, eBay, or Facebook Market Place easily. Remember that the title is your buyer’s first impression. Alternatively, you can include the powertrain or trim level. Make sure to keep it short, though, to fit the title length.

Post Enticing Photos

Pictures make or break a classified car sales ad. A buyer expects camera coverage of the interior, exterior and even the car’s undercarriage to examine the condition. Of course, you must pitch well for your ad pics to convince buyers.

If your mobile phone camera is excellent, use it. Otherwise, get a fine lens from a friend and wipe it before taking the shots.

Avoid fancy apps! Keep the images natural, and do not use photo filters to deceive viewers. Also, upload as many pictures as permitted on the ad platform.

Meanwhile, it’s bothering when sellers list vehicles with too few to no pictures. Buyers want the pictures to know what they are bidding on. When you claim that your motor vehicle has “a typical rust”, pictures describe how rusty with pictures.

List a Reasonable Price

Regardless of your price listing, expect low balling. Specify the condition of the car, and be specific when mentioning the car’s mechanical condition. If you are selling a motorcycle on Craigslist, for instance,

Instead of writing “heater is super hot, and A/C is ice cold!!!,” use “the A/C and heater are functional”.

Do not write with vague statements like “it runs well.” You are informing potential buyers that your car is perfect, but nobody will take your word.

Describe Extensively

When writing the car ad description for sale, including the trim level, year, make and model of the car. About the trim level, check the trunk lid of your vehicle for it. For instance, if you are advertising a Toyota Camry for sale, your trim level may be L, LE, SE, XSE or XLE.

Regarding powertrain, a buyer is interested in whether the car is the V-6 or 4-cylinder, the manual or automatic, etc.

The interior color is important too; mention it despite taking photos of it. If there are modifications on the car, do well to list them, including upgraded wheels, fancy radio, etc.

Lastly, was the motor vehicle recalled? If yes, list whether you returned it to the manufacturer or not. If you did not, don’t expect a good sale.

List Title Status

If the car had major repairs, including car rebuild, trans, etc., it is better to inform the buyer. It may hinder your car ad and car market value, but a buyer messaging you already knows what to expect.

If the vehicle is salvaged or totaled, do not hesitate to inform people. Don’t mention the title along with a paragraph; a buyer gets the impression that you may be lying. Besides, a typical buyer sees a seller as a “big liar”.

Report Theft Status

Was the motor vehicle stolen? If “yes”, list it; there could be a buyer searching for a stolen motor vehicle to the title.

Of course, a potential buyer will run a VIN check, so what’s the essence of hiding the theft status? Well, that’s if your classified ad platform will allow such ad to stand.

Disclose the Mileage

List the current mileage. You may also mention the past mileage when you purchased the motorcycle, so the seller knows the mileage you put on it.

Understand that the higher the mileage, the lesser the value of your motor vehicle. For example, 40k miles on a motorcycle is considered a high mileage; a buyer will not bid higher, except is some vintage motorcycle.

Note that the mileage you disclose must correspond with the odometer disclosure statement on the title certificate or pink slip.

Buyers Should Not Contact Unnecessarily

When a buyer contacts you for further questioning, you wrote a bad ad for selling a car on Craigslist, Kijiji, eBay, etc. The idea is to cover as many details as possible while keeping them short.

Also, never write, “Call for more information.” Apparently, you are telling the seller that you have not provided the relevant info. Well, the seller may not have the time to spare and may move on to the next available seller.

Never Describe in Caps

When describing your car ad, avoid using caps to sell your car regardless of the emphasis you make. Caps and exclamatory (!!!) marks are turn-offs for a buyer; a buyer thinks you are lying.

Make your points moderately, and do not exaggerate. When you exaggerate, a buyer expects nothing less than an exaggerated comment. Plus, there will be a PPI, so no need to make the buyer expect what is not there.

Let the buyers judge for themselves, and decide whether your car ad makes a decent deal.

Be Location-Specific

Furthermore, regarding how to write a car ad that sells fast, list your location preference. If you are OK with out-of-state sales, indicate it in the description or dedicated field. Otherwise, mention that shipping or sales are geo-specific.

So, if someone resides far away, they would not waste their time contacting you for the deal.

Final Thoughts

This ad selling guide serves as your Family Instructor guide to writing the best car selling classified ad on any platform. Before you advertise your car for a fast sale, understand how the platform functions.

Also, select a suitable platform for your location or that features lots of sellers from your location. Finally, look out for scammers too!

Audi Halifax A3 Sedan
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Posted by Shawn Ryder

The Audi A3: Versatile, Reliable, Stylish – What Nova Scotians Want

Automotive Industry, Customer Tips

Audi A3

Spring and summer are right around the corner, which means it could be time for a new car in Nova Scotia. A car that offers high-quality AWD and reliable traction is important even for a car bought in the warmer months. Winter is always coming back sooner or later. One car that can offer the comfortable, stylish, and impressive executive look that you like to show in the spring and summer, along with the stability and traction you want in the winter – the Audi A3.

Sleek, Sporty Exterior

The A3 offers you something a little more compact than the larger A4, but without compromising one bit on the substance. First, on the outside, the A3 retains Audi’s signature executive sedan style. The bold lines project confidence and athleticism, while the flared wheel arches housing the awesome 18-inch 5-twin-spoke wheels add a stronger sense of novel modernity to the flagship sedan line.

In addition, stunning detailing reflects a car that was designed to look great as well as deliver on practicality. The headlights are built with a serrated edge design to inject real and distinct personality into the vehicle. The spoiler edge at the hood is another good example of how the A3 is detailed to look sporty, a vehicle of real performance.

Powertrain and Performance

Under the hood of the A3 you’ll find a 2.0L inline-4 that can output up to 228hp and up to 258lb-ft in torque. Even the base model “40 TFSI Komfort” can manage 184hp, but you can get more power by going for the higher-specification 45 TFSI quattro version or the Technik trim. Nova Scotians will certainly appreciate the optional Audi quattro technology, which is their world-renowned AWD system. It’s available on all three trim levels and is standard with Technik.

Further aiding the performance of your Audi A3 in Nova Scotia are Audi’s S tronic gearboxes and sport suspension. The former uses a dual-clutch design that allows pre-selection of the next gear to deliver smooth and seamless gear shifting. The latter gives a nice, low ride height and a more dynamic driving experience. It’s the secret behind why even Audi’s executive sedans feel more like you’re driving a sports car.

Minimalist Interior

The interior of the Audi A3 speaks to the taste of a good Nova Scotians. It’s uncomplicated and without pretense but also there’s just a well-crafted and nicely honed charm that you can’t help resisting. Leather seating comes as standard, among which there are three leather trim colours to choose from. For your front seats, you also have the option for the S Sport seats with enlarged side bolsters for better support while taking tricky corners. The S Sport seat additionally includes an extendable seat base, which supports your legs better during longer trips.

Audi’s Virtual Cockpit brings driving firmly into the 21st century. The flawless display shows you all the drive info you need, while your 7.0” infotainment display emerges from its hiding place to display navigation, smartphone interface and more. A rotary knob controls the infotainment features, and now include handwriting recognition for easy entry of your navigation destination and other relevant information.

On top of these features, the interior is further enhanced with a standard high-quality 9-speaker audio system, or an optional Bang & Olufsen system for those who want more, as well as an optional Wi-Fi hotspot, and standard Apple CarPlay and Android Auto capability.

A3 Safety

If you purchase the optional technology package, you’ll receive the best of Audi’s Pre-Sense ADAS technology. Features in the pack include the Active Lane Assist technology such as lane keep assist with corrective steering, adaptive cruise control with “Stop & Go” for when you’re in heavy traffic, and “Pre-Sense Front” from the front cameras which detects potential forward collision risks.

You also get high beam assist so you won’t be dazzling other drivers coming in the opposite direction, nor will you lose any visibility thanks to Audi’s smart matrix LED headlights. Finally, there’s parking assist to help you when you need to get into a tight spot, or simply if parking isn’t your forte.

The Audi A3 is the Whole Package for Nova Scotia

For traction and control, for great looks, for unfussy but stylish interiors, and most of all for the most dependable and enjoyable drive in Nova Scotia, one needn’t look any further than the Audi A3. It’s a versatile model, perfect for a white-collar professional who needs a great car that makes the right impression, or as a family sedan for school runs and weekend daytrips.

This is a car for all Nova Scotians. Better yet, all you need do to learn more about this car is to head down to Audi Halifax and take one for a test drive yourself. You’ll quickly see all that is great about this A3.

Automotive SEO for Competition
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Posted by Shawn Ryder

Use These Automotive SEO Tips To Put Yourself Ahead Of The Competition

Automotive Industry, Automotive Marketing, Automotive SEO

Automotive SEO for Competition

All dealerships today have an online presence that helps them increase their reputation or sales. It is important that these businesses take their ranking seriously and use search engine optimization to improve their site and to advance it on the search engines. This article has tips on the best strategies and improvements that need to be made.

If you want to rank high in a search engine, do your part to help out web spiders. Spiders help people to find your website during searches, so it is important that they can understand your site. If you make a site map, you can tell the spider what is important on your website.

Search Engine Optimization

For search engine optimization, avoid heavy use of flash, or avoid it altogether if possible. The same goes for frames and the use of things like AJAX. This is because different pages or elements in flash or similar set-ups will all share the same link, rather than having differentiated links. This makes it harder for search engines to find.

Because search engines need to be able to navigate your site to index it properly, you should use JavaScript for progressive enhancement only. The entire site does not need to be JavaScript-enabled. You only need to use this for enhanced functionally. When it comes to easy navigation, JavaScript is a big no-no in Automotive SEO.

To bring more visitors to your web site, be sure to optimize your site so that search engines can find it easily. Use popular keywords and tags in your site’s title tag. Search engines give a great deal of weight to this tag, so include the best, most powerful phrases and keywords in it.

Use the most searched keywords in your HTML title tag. Search engines weigh the placement of keywords and the most weight is given to those in the title. Putting the most important words right in your title will get you to the top of a search query and drive users to your site.

One way to enhance your standing in website search rankings is to improve the time it takes your website to load. Search engines are looking to deliver the best possible experience to their searchers and now include load time into their search ranking protocols. Slow loading sites get lost in the mix when searchers get impatient waiting for sites to load. Explore ways to optimize your loading process with solutions like compressed images, limited use of Flash animations and relocating JavaScript outside your HTML code.

Well Ranked in Search

Getting your site well-ranked with search engines is very achievable. The targeting keywords need to be used in the H1 tag as this is how the search engines will find you and categorize your site. The best way for you to boost your site’s ranking is to use the H1 tag effectively.

Boost your website’s SEO by visiting “.edu” domains and creating backlinks on their blogs and forums. Also, search for .edu sites in need of sponsorship. Search engines favour .edu websites and sites with numerous backlinks. Make sure that the comments you leave on these websites are relevant and not a hard sell for your company or product.

If you search for your page on a search engine and cannot find it, resubmitting it may be the best way for you to have your page returned to the search ranking. Resubmitting will not hurt your ranking even if your page is still valid, as search engines recognize that and simply ignore your request.

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

Practice automotive SEO style in your written content to enhance your keyword density and repetition. Reference keywords in their full form several times within your page content, but refrain from using the full keywords every time. Search engines still factor in the frequency of keywords within your content, though not as much as in the past. This affects where you land in search engine results pages.

Put your keyword phrase in your title tag. Without including that information in the title, it will be much more difficult to get click-throughs onto your site. Adding it to your title tag makes that keyword come up as the link in the index of the search engine.

Don’t ever publish identical articles on different pages. Google can see this and think you want the system to get cheated, and the page rank you have can go down a lot. Your page rank will suffer significantly if you implement this.

External Links Automotive SEO for Competition

When optimizing your site, pay attention to the weight of external links. Being linked from a site with a .edu is better than a .com or other suffix. You can get a link from a .edu site by finding an academic institution or charity that is looking for sponsors, and offer money in exchange for links or ads.

Make a Pay Per Click account. You will have to pay up front for the service, but it will provide you with immediate results in the form of increased visibility to your site. It does this by creating actual search volume for the keywords that you decide on.

Cover all your bases and branch out from text article. Try doing a podcast, or a video blog, which people can take with them and view on their phone or tablet. Include content that gets people talking, like a blog post that asks for reader input. The broader your appeal, the larger your audience.

Businesses need to take their website ranking seriously so that their online presence advances their goals. Search engine optimization is very important, especially when a business has a lot of competition. The better a website ranks the more people that will see the website. Following the tips in this article helps the business identify what changes and improvements need to be done.

SEO Tips and Tricks
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Posted by Shawn Ryder

SEO Tips And Tricks For Improving Your Deal Website

Automotive Industry, Automotive Marketing, Automotive SEO, Search Engine Optimization, SEO

SEO Tips and Tricks

We all wish that a successful web business was only a few clicks away, but building a successful site or blog is something that takes a lot more than just some clicking. You need to write and market and traffic and share and do a wide variety of things that you’ve never even heard of. To put it in a better perspective, check out the SEO tips in this article.

Make a number of mini-sites that lead back to your main site. This way, each site can focus on one or two keywords and have a fully functional site that you can optimize and get traffic for but serves a dual purpose since it will link back to your main website. The more mini-sites you have, the more point to your original site, and that will cause it to rise in the search engine page rankings.

Leave comments on other people’s blogs to help the rankings for your website and increase your traffic. This is one way to get backlinks back to your site, but what’s more, is that you are interacting with your peers and possible customers by giving your relevant opinion. This makes people interested in you and what else you have to say. Just don’t forget to link back to your own blog or website!

Set up your site so that your oldest articles will still provide access to your most recent content. You may make a blog post that goes viral so that 2 years down the road you are still getting hits on that page. If you make sure that that old post gives easy access to your main page and recent links you’ll be more successful in your results.

If your website includes audio and video content, you should consider including detailed transcripts. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.

Publishing articles is a great way to expand your internet presence. When you publish articles, you increase your search engine visibility, which, in turn, brings more visitors to your site. Additionally, the articles that you publish also help inform your consumers about your products in a way that may get you more buyers in the long run.

Be descriptive with all your links, be they video, banner, text, or graphics. No one will be interested in clicking a link that simply says “Click me.” They want to know what they are getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, so it is a win-win!

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

SEO Redirects

To help your SEO, always provide a 301 redirect for any URLs you retire or change. Search engines respond to messages sent from the servers of no-longer-existing sites, and 404 page errors hurt your ranking the most. Using a 301 redirect ensures search engines note the URL change and use the page ranking results associated with the old URL.

Put your keyword phrase in your title tag. Without including that information in the title, it will be much more difficult to get click-throughs onto your site. Adding it to your title tag makes that keyword come up as the link in the index of the search engine.

Avoid guilt by association and check the page rank of your outbound links on a regular basis. Just like a neighbourhood can go bad, so can a website. Pagerank will tell you if the site is still considered good. If it’s changed get that link off your page asap.

To make sure you see a boost in search engine traffic every time someone scrapes content from your site, use only absolute links. An absolute link is a link that contains a protocol, such as “http://”. Without that protocol, your links will only be valid on your own site, and you will not be able to benefit from content scrapes.

A search engine should be thought of as a machine. Just like a machine, there are many different things one can do to optimize the performance one receives out of it. By knowing the most one possibly can about their machine or search engine they can proceed to optimize its performance.

Figure out what your goal is on every single page and then design to that goal. For example, let’s say you are selling hockey equipment. Do you want to focus the page and copy towards equipment reviews, playing hockey with friends or the NHL? A more targeted page will garner more clicks, but a broader page will get more views. You have to figure out which works for each ad individually.

Use an automated link checker to ensure you have no broken links on your website. Broken links are an indicator to a search engine that your website is outdated, which can affect your page rank in a negative way. Instead of checking every page of your site manually, find an automated link checker to do the job for you.

Keyword Research

Keyword research should NEVER end. New competitors will pop up all the time, so check out what they’re using to drive traffic to their site. New items may be added to your website, so include the new keywords on those pages. A new hashtag might start trending that applies to your site, don’t forget to use those, too!

Did you honestly know half of the stuff you just read here? It’s a little hard to accurately quantify the many SEO tips out there, so you will have to read plenty of articles besides this one if you want to have a great site. But this is a great point from which to get started on optimizing your site for the search engines.

Automotive SEO Advice
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Posted by Shawn Ryder

Automotive SEO Advice That You Can Use Today

Automotive Industry, Automotive Marketing, Automotive SEO, SEO

Automotive Search engine optimization is something that every dealership owner should know about. It is a technique that helps search engine spiders find you quickly on the Internet. Using the advice written in this article will help you on the road to success on the Internet.

To help with search engine optimization, make sure to include keywords in the URLs for relevant pages, rather than using numbers or irrelevant words. This is key not just for the main body of the URL, but also in file names. This will boost your rankings, as search engines are looking for relevant keywords.

Keyword Domains

Select a keyword-specific domain name. You need to make your site easy to locate when customers are trying to look for it in the web. Ads do not give you all of your visitors; some visitors get to your site by looking for products that you might have.

If your website provides a local service, it is important to use the name of the area that you serve as one of your keywords. For instance, use “our Minneapolis pizza” instead of simply “our pizza.” This will make it easier for people who live within your particular market to find your site.

This seems basic, but a good practice to follow is to constantly monitor your page rank using independent traffic monitoring services. Doing so will help you determine whether your optimization is having any effect on your site traffic. A good site to use is Alexa, which will show an abundance of useful statistics.

Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website’s page rankings through custom content. This means your website will have greater exposure and you’ll reap the benefits of increased traffic.

Be active on your blog – you will increase your search engine ranking by doing so. The number of visitors finding your site will be on the rise.

Gateway pages will help get more traffic to your website. Your gateway pages should include a specific set of keywords, this will boost the chance that this set of keywords will get a high score from the search engines. You should make several copies of this page, each with a different set of keywords.

Audit click-through patterns to see how your customers end up buying (or not). There is software that will track every click visitors make. If you see that a certain page is leading many customers to a purchase, consider making it more prominent on your site and using similar language on other pages of your site.

Automotive Site Blogging

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

If you’re building a website for your business from scratch and the perfect domain name has already been taken, consider some alternatives. Adding a hyphen or two sometimes allows you to keep the same term that you originally intended to use. If the name has been taken by a dot com website, see if it’s available as a dot net domain. If possible, use a synonym for one or more of the words. As a last resort, consider purchasing an existing domain.

An important rule to go by when dealing with search engine optimization is to use your keywords or keyword phrases in the title of your page. Using the keywords in your title will make it much more likely for users to visit your pages. If your title does not contain keywords, there is no way for users to know whether your page is relevant or not.

Webpages for your best-selling products should be carefully used so that your whole site benefits. In some cases, individual product pages may appear high on search engine results pages and they can have a big impact on overall ranking if links are used thoughtfully.

If you have content that is of the highest quality, you will surely attract more people and get more attention from the search engines. Content that is just a keyword-packed rehash of old news is not desirable to anyone. If your content is poor, the only way it will get any attention is if you fill it with manually built links, and that’s extremely time-consuming.

Automotive SEO Advice

Part of SEO is determining the exact phrases and word choices of the average person in your target market. One of the best ways to do this is by simple observation of these users’ online behaviours. Regularly visit chat rooms, discussion boards, and review sites to get a feel for the specific words that site visitors use to describe your product or service.

When optimizing your site, pay attention to the weight of external links. Being linked from a site with a .edu is better than a .com or other suffix. You can get a link from a .edu site by finding an academic institution or charity that is looking for sponsors, and offer money in exchange for links or ads.

Add your keywords in text close to and in your site’s links. Search engines reward you more for links than for plain text, so it’s important to use textual links in your content. For example, instead of saying “click here,” you would make the actual text for the link say something like “visit our huge selection of puppy and kitten chequebook covers.”

The key to effective search engine optimization is to make small improvements consistently. That is because as you tweak the optimization of your website, the competing websites in your industry are also being tweaked by other site owners. So you should monitor how those little improvements are affecting your ranking, and continue to make adjustments regularly to stay at the top rank.

As stated above, search engine optimization is a term to be very familiar with while working on the Internet. Using the tips and techniques above will put you ahead of the curve and give your website, blog or Internet business the exposure that it deserves. Keeping search engines in mind is a positive way to drive traffic to your site.

Car Shopping Help
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Posted by Shawn Ryder

Need Car Shopping Help?

Automotive Industry, Dealership Tips

Visiting a Dealership

Have you ever wanted to turn the tables on the dealership when you’re trying to buy a vehicle. Perhaps you’re so stressed because you don’t have the right knowledge to flip things on them and give yourself the best deal. Need Car Shopping Help? Maybe you don’t understand what they’re doing. Keep reading to find out what to do.

Look online for a great deal. You should only go to a dealership when you are sure about the make and model of the car that you want. Spend some time online comparing your options and learning about the most important safety features. These are vital things, yet the salesperson might not tell you about them outright.

Do not buy a car just because it is a good deal. You have to live with this car after you take it home, so it needs to be something that you really like and that works for you and your family. You also need to make sure you can really afford it.

Thinking of the Future

Think ahead when you are planning on making a car purchase. Do not make the mistake of buying a car without thinking about whether it would be practical for future use. Buying a sports car will not make much sense if you are planning to have a family anytime in the near future.

Research the value of your trade-in. Not only do you need to research the best price for the new car you would like to purchase, but you also need to know how much your trade-in is worth. Do your homework and find out the retail and wholesale values of your trade-in. Aim to get the retail value from the dealer.

Working the Deal

When heading to a car dealership, get prepared for your bargaining side to come out. While there many be some dealers who have your best interest at heart, most just want to get as much money out of you as they can. This is why you have to be strict and never settle on a deal you are uncomfortable with.

Make sure to take your time. Even if you are really excited about buying a car, don’t run out and buy it on the same day. Make sure that you have taken the time to do research on safety, repairs and other factors before doing something you might end up regretting.

Never settle for the price that’s set for the car when you’re shopping for one. You must be a great negotiator and try to knock a little off the price. Every car dealership knows that they’re going to have to negotiate anyway, so they make the car seem like it costs more than they’d settle for.

Once you know how much you have to spend, find out about the cars within that range. Learn about the car itself, its miles per gallon, number of doors, trunk space, driver’s reviews, safety record and how frequently it needs repairs on average. Assign each a rating and go for those at the top of the list.

It is a good idea to do plenty of research on cars before you ever go to a dealership. The more you know about a particular model, the better you can judge whether it is right for you. There are many online resources that let you compare different brands and models.

When purchasing a car, do not fall for the salesman’s ploy that you must make a deal now to get the special pricing. Instead, tell the salesman you are going to get something to eat and will return in an hour. This will allow time for your emotional attachment to lessen making you able to negotiate the best terms and price.

Know the Programs

Investigate cash rebates and discounts you are eligible for. Sometimes, there are discounts for veterans and students, for example. There are all kinds of discounts and rebates that are often run. Do a little research and find out if you qualify for any of the special deals that are available. That could save you some money on your car.

Speak to loved ones about who they bought their car from. Their advice should help steer you in the right direction. You can trust what they say as they are likely to be looking out for your best interests, which makes their advice far more reliable than that which you find on the internet.

When purchasing a car, you don’t want to tie yourself down to one specific model. Give yourself some flexibility in color and even in the car itself. If you do this, you will be able to pick up a great deal, even if it was not the first car you considered.

When it comes to purchasing a car, whether new or pre-owned, you need to beef up on your negotiation skills. Cars are intentionally marked up because the sellers understand that a negotiation must take place. So make sure you NEVER pay sticker price for your vehicle and if you can’t haggle, get someone to do it for you.

When you are looking for a used vehicle, you should avoid any cars with high mileage. People will tell you that they drove on the highway or that they drove responsibly, but you really don’t know. Even if you like the car, avoid buying it if the mileage is too high.

You should now have a better grasp on what the dealership is trying to hand you when you’re purchasing a vehicle. Knowing their strategies and techniques will help you explore your options better. You don’t want to just take something when you don’t know enough about it. Instead, get what you deserve!

Automotive SEO
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Posted by Shawn Ryder

SEO – The Cheapest And Easiest Way To Boost Traffic

Automotive Industry, Automotive Marketing, Automotive SEO, SEO

Automotive SEO – Cheap and Easy Traffic Boost

Search engine optimization is a series of techniques that can be very powerful is implemented properly and consistently. However, it is something that is relatively new and daunting to many. The key is to gain an understanding of a few key concepts in order to maximize the results of your efforts. The following article offers several tips which can help you to do just that.

Knowing the value of different domain endings is a good way to help with search engine optimization. For instance, focus your efforts on trying to get links from .edu websites, by writing content tailored to them or making them aware of your site, as search engines give them more weight than other endings, like .com or .org.

If you are trying to lower costs in your initial SEO run, use and test long-tail keywords. You might be surprised at the cost/visitor ratio of certain long tail variations of popular keywords. If you can spend $100 to get 1000 visitors to your site, that’s better than spending $1000 to get 5000 visitors. Keep in mind that you might have to run several campaigns simultaneously if you use this method.

Web Analytics

Don’t do any more SEO until you have web analytics in place. You need web analytics software so that you can clearly see which SEO methods are working and which are not worth your time. Without this software, you will not be able to optimize your SEO effects and could waste a lot of valuable time and money on methods that don’t bring any results.

Product feeds can really help bring you business by reaching a broader online audience. Your feeds should include detailed descriptions of your product offerings or services, along with prices and pictures. Submit them to major search engines and shopping comparison sites. Customers can also subscribe to your feed with a feed reader.

Before venturing into the world of optimizing your search engine results, it can be beneficial to learn the lingo. Many terms such as HTML and SERP will come up regularly, and understanding them can be a huge benefit as you grow your page hits. There are many books and websites to help you learn the lingo fast.

Create a page of content for each keyword you wish to optimize for a search engine. Do not try to smother your website with every possible keyword. Search engines are looking for relevant, organized content. If your page clearly discusses one specific keyword, it is much more likely to be used as a top result for that keyword search.

Web Site Content

By careful and attentive tweaking of website content and page tags, webmasters can greatly boost their websites’ position on search engine results pages. It is important that they earn these favoured positions, though. A site that is tweaked into high standing on the results pages will get a lot of traffic – but it will not keep any of it if its content is sub-par. Content is king.

Never use “hidden” links that visitors cannot see. These links are a holdover from the very early days of search engine optimization when search engine crawlers would blindly follow the links and improve a website’s ranking accordingly. Today search engines are smart enough to avoid hidden links, and some will even penalize you if they find them on your website.

A fantastic way to get a more visible site is to use unique and relevant titles and descriptions on each and every page of your site. When you have a title for each page, your site will end up higher on the list for primary search keywords, increasing your visibility.

Use SEO tools to steal traffic from your competitors. Find out which keywords websites similar to yours use, and which keywords are used by potential customers. You can then use these keywords in your content, the descriptions of your pages and the names of your pages to rank higher than your competitors when a popular keyword is used.

Anchor Text

Add your keywords to the anchor text of your included links. Links are another item that the search engines rank higher in importance than regular text. The more places of importance to the engine that you put your keyword, the higher they will value those words in determining where your site should be in the rankings.

If you use WordPress on your website, make sure to install the All-in-One SEO Pack add-on, and use it to it’s full potential. This tool is invaluable to a blogger who wishes to increase their search engine traffic. It does a lot of the work for you, but you still need to put in the effort to fill out the text fields it provides on each post for optimized title and description.

The simplest way to ascertain your keyword strength relative to that of your competitors is to spend time online searching and ranking your site’s online presence, based upon the top 100 results generated by each of the top search engines. These tests should be completed periodically to reflect changing search engine algorithms, which tend to shake things up a bit.

If your site design includes text that is repeated frequently throughout the entire site, you can optimize the site’s code by transforming that key phrase, logo, or slogan into an image object. Allow the key phrase to remain in text form only on the most important page of the website; this is the site that search engine spiders will use when determining your site’s rank based on content. This page will show up on search results.

When trying to optimize search engine results make sure you choose the keywords you META tag with carefully. The right words can be the difference between success and failure. The more likely a person searching will find you using a certain word the better that word is as a keyword choice.

SEO Results

Again, search engine optimization has the potential to provide dramatic results for those willing to take the time to learn and apply its basic tenets. Once the fundamental strategies are mastered, it is possible to achieve tremendous success online. By diligently applying the tips included in this article, you can begin to harness the power of search engine optimization.

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