shawn@shawnryder.com
Ford Motor Company
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Posted by Shawn Ryder

Ford Motor Company

Automotive Industry, Digital Marketing, Sales

Ford Motor Company, also commonly referred to as Ford, is a global auto manufacturer based in Dearborn, Michigan. It was initially founded by Henry Ford in 1903 and today it is owned by the Ford family. Ford is known for its line of sports vehicles and high-tech vehicles such as Lincoln vehicles and SUV’s. The Ford Motor Company has been in business since 1914 and it was founded in the United States of America.

Ford motors are known for its popularity, reliability and durability. There are many popular brands that make engines such as Ford Engines and also other manufacturers such as Chevrolet, Dodge and Toyota.

Ford vehicles are one of the most popular brands for the domestic car market and also are very much accepted by the European markets. They are known for their quality and dependability. They have been in the business for over sixty years and are constantly striving to improve their service quality and customer satisfaction. Ford is considered as a leading global manufacturer of both cars and trucks.

Ford is one of the biggest producers of light trucks and their products are sold around the world. They manufacture both heavy trucks and passenger vehicles.

Ford is the world’s third largest producer of small trucks and the motor company has become very successful in this segment. Their fleet consists of various models such as vans, minivans, trucks, sport utility vehicles, pickups and vans, SUVs and vans. They also produce an extended and lightweight family of vehicles such as the C-MAX, Tourcraft and the Atlas.

For those who are interested in purchasing a new vehicle, there are many companies available that deal in Ford motor company vehicles. There are online stores and dealerships where you can purchase used Ford vehicles at discounted rates and even Ford trucks for sale. You can get the best of deals in terms of used Ford vehicles and save some money as well. There are also websites where you can search and find information about all types of Ford vehicles and the company. If you want to buy your own a Ford truck or car make sure you do your research and compare the prices before purchasing.

The Ford motor’s brand is known for its strength and power. It has won many awards and recognition and this success has made it very popular among people and many companies around the world. Some of the most famous brands of the world are named after these. They include the Acura, Chrysler, Toyota and Dodge and the list go on.

The Ford motor company is known for its dependability and reliability. This is why it is very popular amongst people and the world. So if you want to enjoy a long term commitment with the Ford Motor Company, make sure that you research well and get hold of the best deals before purchasing any of their vehicles.

Digital Marketing
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Posted by Shawn Ryder

Why digital marketing is important?

Automotive Marketing, Digital Marketing

The importance of having a website cannot be overstated when considering why digital marketing is so important. Your prospects are on the internet, which definitely highlights the need for marketing your business using digital channels. They are searching the internet looking for your products and services.

Online marketers make sure they are on the top of their game in this competitive market place, so they use many techniques to attract and retain their customers. They do everything from using email marketing, pay per click advertising, social media sites such as Facebook and Twitter, and search engine optimization. If you are not using all of these tools to reach your target market, then you may be losing out on some very loyal customers that will never forget about you. If you can’t get them to visit your site, then you risk losing them to your competition.

This is why it’s so important for you to have a solid understanding of what your target market is looking for, so that you can market your products and services to their particular needs and wants. It’s easier to sell a product or service to someone that already has an interest in it, but you have to be careful not to alienate your potential clients by trying to sell something that they don’t want.

Digital marketing is definitely going to be an essential part of your business in the years to come. If you are not using it now, there’s a good chance that you will become one of the first companies to fail when it comes to marketing their products and services online.

These days, more people are turning to the internet to help them find products and services for their online businesses. However, there are millions of websites on the internet, and it can be hard for you to make sure that you’re showing up on top of the heap. Because of the many options available, it can take a long time before you see any kind of return on your investment, let alone make a profit. But with digital marketing, you can easily start making money faster than ever.

Digital marketing is a great way to promote your business to the masses. You can show them exactly how to buy your products and services, and gain instant access to them. The information that you give them will help them to become satisfied customers in no time at all.

Facebook Declining
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Posted by Shawn Ryder

Why Facebook Organic Reaches Is Declining

Automotive Marketing, Digital Marketing, SEO, Social Media, Social Media Marketing

The subject of falling organic Facebook organic reach has long been causing heated discussions and headaches for marketers around the world over the last year. This is because, thanks to Facebook’s new algorithm update, organic reach on this platform took a big nose dive in the last six months or so – a drop of which has not been seen since at least 2020, when social networking giant Twitter was on the verge of going public. Now, Facebook has responded by announcing that it is planning to fix the problems with its organic SEO efforts by introducing a brand new approach. In other words, we can now look forward to more organic growth on this social network, but one that will definitely take place on the back foot of competitors.

Why Facebook Organic Reach Is Declining

This news does not necessarily mean that organic search engine ranking will be hit hard in the near future, though. This is largely due to the fact that Facebook still has a ton of potential in the realm of paid advertising. And its competitors too – particularly Google – are doing their very best to keep up with the latest trends in organic search engine rankings. But for most brands, the bottom line remains the same: do not sacrifice your organic SEO results just because your competitors are making some moves in this space. After all, the ultimate goal is to have as many organic connections as possible, which means making sure that each and every link you establish counts.

If there is one thing that you can count on as a general rule of thumb when it comes to the topic of organic SEO, it is that Facebook is definitely going to have a much harder time in the future trying to get organic rankings than it has the previous few years. This is primarily because the search engine giant is constantly updating its algorithms to keep up with changes in the web world. For instance, this past June, Facebook launched a feature that would let businesses post comments in their main page’s News Feed. This way, they would be able to tell their followers what they were up to without having to even leave the site. However, as this feature began to roll out, some marketers were very vocal about their distaste for it, citing several reasons. One of these being that it makes it easy to spam their page, especially in light of recent reports from researchers who claim that more consumers are turning to social media for news and information.

Google Search Console
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Posted by Shawn Ryder

What is Google Search Console?

Automotive Industry, Automotive Marketing, Digital Marketing, SEO

Google search console is a free service provided by Google that allows webmasters to see the indexing status of their website and how frequently it is being indexed. With this service you can see if your website is included in Google’s latest Panda and Penguin updates. The information gathered through the service will help you identify the areas in your website that need to be improved upon and will help you decide which direction your website is taking in order to remain competitive in the search engines.

This free service comes from Google and is available on the web. There are also other free services such as Screaming Frog and PageScout that have similar functionality.

There are many factors that affect search engine indexing and the status of your site. For example, if your site is not indexed, Google will not have a chance to see any of the contents on your website. It is important to remember that when you have a poor or broken status, your page cannot be listed in Google’s index.

Google’s crawler is constantly scanning the Internet for new websites to index. The more websites it finds, the higher the probability of your website being included in Google’s indexing process. Google indexes over three billion pages each month. If you are not getting ranked high enough in Google, it could be affecting your business and affecting your ability to get customers.

Google is constantly updating its algorithm. This means that if your website does not have any relevant back links, if it is not updated frequently, it will not be able to maintain its position. The indexing process takes time and with the use of a free Google Serach console you will be able to see what factors affect your website’s ranking and determine what changes should be made in order to improve your page rank.

By using the free Google Serach console you will be able to see all of the pages of your site, all the URLs, the meta tags, the header, the alt tags and all of the meta description and meta keywords. You will also be able to see how popular your site is in Google’s search engine. This will help you determine the type of keywords you are using to improve your rankings. by knowing what keywords are used most frequently by search engines.

Another thing you can do is to see where in your website is your site ranking in terms of page rank. By using this you will be able to make some quick and easy changes to increase your page rank and improve your site’s search engine rankings.

Once you become familiar with how the search engines work you can apply the information you learn to your own website. This is important for web masters as well because it is important to stay on top of changes to the indexing system so that your site does not fall off the pages when new pages are added. It is always better to catch problems early so that you don’t have to spend money fixing them.

It is possible to make your own website with little knowledge of search engine optimization and link building. You will be able to make it look professional without much work and be able to easily update the site with minimal expense.

The best part of the site is the back link builder which is very simple and easy to use. It will automatically generate links from other websites to yours and automatically submit them to the major search engines.

You can use the site to make changes in the pages as well. You can add new pages to the site with ease or remove existing pages. Once you have done this it will be easier to update your site.

You can create back links to your site easily and quickly without having to worry about having to search for it yourself. If you don’t have a lot of time to create the site manually then a free Google search console is a great way to create your own site in minutes.

SEO Backlinks
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Posted by Shawn Ryder

How important are Backlinks?

Automotive Marketing, Digital Marketing, SEO

When you read SEO articles and watch the web-related media, the one question that almost everyone asks is: “How important are backlinks?” The answer seems to be: very important indeed.

While Google is certainly going to move towards quality content over everything else, backlinks still are as important, if not more so, as they have always been. No matter what the new Google algorithm changes are, there’s still nothing that can really compete with a good backlink from a reliable source. For example, in order to obtain the most favorable page ranking, Google has begun a new initiative that allows sites to be approved if there are high traffic amounts to their main pages. In addition, Google also wants to see websites that use keywords in their titles (as opposed to on their main page), and which have good incoming links to those pages.

One of the best places to learn about how important backlinks are is Google itself. The company runs a number of tools that can help you learn what backlinks your site receives, how well your site ranks in different search engines, and where your site is listed in the search results.

There are many other great resources online, but if you want to know how important search engine optimization is, I would recommend using Google to educate yourself. Google offers many free tools and even offers a search engine marketing course that will show you how to optimize your website and make it visible to the search engines. As you become more proficient at Search Engine Optimization, you may begin to see that getting backlinks is key to increasing your search engine ranking. This, of course, requires that you have a good content on your website.

Link building is something that requires patience and work, but the rewards are well worth the effort, especially when you consider how important backlinks can be to your online business. Google is constantly working to improve its algorithms and improve the quality of the information it provides to users. That means that it needs as many links as possible, and a backlink is essential to having success.

If you are looking for a quick answer to the question, you might want to consider hiring a freelance writer or a search engine optimization specialist to help you out. The Internet is a wonderful tool and resource, but if you do your homework, you’ll discover that the answer lies with Google.

Some people look at it as a one-time investment (search engine optimization) or an ongoing task (backlinks). However, it’s a continuous process. The more work you do, the more results you will see, and the more traffic you’ll get.

Once you reach the top of the search engine results page, you may think you’ve done all you need to do to keep your web page to rank high. However, there’s much more to it than that.

A lot of work focuses on improving your website’s quality – your keywords, your Meta tags, etc. – but you still have to do much more.

You can easily go from ranking high in the search results to having tons of traffic in just a few weeks. If you haven’t already discovered it, search engines are constantly watching how you rank for your keywords. And with the ever-changing search engine algorithms, it only gets harder. As more people are searching for keywords, your site will rank high in the organic listings because there is a greater chance of being found. You need to adapt hard working abilities in order to rank your blog higher despite google strict algorithms.

With that said, your search engine ranking depends more on your keywords and how you position your site on the first page than it does on backlinks alone. If you want to be ranked well, you need to learn how to be effective with the link building process, and to ensure that your site ranks high in the organic listings.

Automotive Email Tracking
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Posted by Shawn Ryder

Automotive Email Tracking

Automotive Industry, Digital Marketing, Email Marketing

What type of results do you get from email marketing tracking?

Perhaps you want to measure the number of clicks made on a particular email advertisement, or you want to track the number of emails that are opened in your inbox? You can choose the appropriate email marketing metrics based on the results you are looking for. This article covers basic ways to use email marketing tracking to maximize results. Let’s look at each:

Sending emails with attachments.

You can find many different types of email marketing tracking, but it really depends on the amount of space you have available in your email client to record all of your email messages. Whether you want to automatically create email reminders or create a time based email campaign, attaching a recording device such as a recorder will help you to record what happens with your messages.

Tracking the bounce rate.

The more people who leave your site without ever having viewed your website or purchased anything, the lower your chance of generating repeat traffic. You can track the bounce rate to see how many of these people are simply “missed” messages from your email campaign.

Tracking the click rate.

You can find different types of email-tracking systems. Some are designed to track how many times a person clicks on an advertisement. Others are built to measure the number of times the recipient actually opens a message in an email.

Tracking the sales conversion.

In order to truly maximize your profits, you need to see how effective your emails are in converting customers into buyers. To do this, you need to look at the sales conversion rate from every email sent to the recipient’s list.

Sending multiple email messages to the same address.

There are some email marketers who think that if you send them two emails with one subject line, one of them will open, the second will never open, so they will not send anymore emails.

However, it does pay to find email tracking systems that have a system in place to automatically send out new messages in the event that only a single one email is opened. That way, you won’t have to manually check to see whether there was an open email or not.

Follow-up messages.

This is something that some companies send with email marketing campaigns. If someone clicks on an ad, you may want to follow-up with them with follow-up messages, such as asking if they want more information about what you have to say.

Email marketing tracking systems often have the option to set a limit on the number of follow-up messages, you will need to send to a particular list each month. By using this feature, you can get a better sense of the effectiveness of the messages that you send.

Email marketing tracking systems also offer features that can be useful to companies. For example, some allow you to see what is the response rate on an email campaign, or look at how many people you need to contact in order to actually convert those who have joined your list.

The ability to send automatic responses. When you are sending emails to people, you need to make sure that you are sending clear, concise messages to ensure that they receive all the information that you have to.

There are some email marketing tracking systems that can help you automate this process, and also let you easily customize the messages that you send to the recipients. You can also include a form with the message in order to capture their email address.

It can take a little bit of time to set up, but when you use one of these tracking systems, you will be amazed by the results. You will learn a lot more about the effectiveness of your emails and be able to create better emails for your next campaign. It is also very easy to get started with email marketing tracking.

Text Marketing
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Posted by Shawn Ryder

Text Marketing Overview

Automotive Marketing, Digital Marketing, Text Marketing

SMS and text advertising is efficient communication channels, which enable companies to communicate with their current and prospective customers in an inexpensive and measurable manner. It is a win-win situation for both parties: businesses get a reliable channel of customer contact and consumers get good value out of the message they receive. With the increasing use of mobile phones, it has become very easy to send text messages to customers.

Business owners should use this powerful medium as a strategic instrument for the development of their business. There are many companies available that help businesses in sending text message campaigns to customers who may be interested in their products or services.

Most businesses use mobiles for their marketing purposes, but one of the best things about mobile marketing is that there is a need to invest only small amounts on it. Some companies have established mobile phone marketing departments. They provide affordable and flexible marketing solutions, customizing your message for the customer to achieve the best results. They can also help you reach out to more people than you may think possible.

According to experts, mobile phone users spend an average of five minutes a day looking for information on the Internet. As per surveys, this is one of the most common ways through which customers seek information regarding the products and services of a company. If your company can reach out to this audience, chances are high that they will be more likely to turn into customers.

There are several ways to start mobile marketing for your business. The most popular is the sending of SMS or Short Message Service (SMS) to all mobile phones. There are various platforms that are available for you to make the text messages appear as if they are coming from a specific mobile phone. With the help of a professional company, you can easily create customized campaigns for your company and make it look professional.

There are also other advanced mobile marketing tools like mobile search engines, which help in identifying the location and the language of the users on a particular mobile network. With the help of a professional mobile marketing agency, you can have a look at the entire process from beginning to end. and be fully confident in reaching your target audience. This is one of the best ways through which you can target your message effectively.

Mobile marketing agencies help businesses send a message across to their existing customers. The message is sent to a specified group of customers and can include details of discounts on the products and services which are available. These discounts can help them to opt-in to your newsletter, thereby helping to create loyalty. among the existing customers.

There are other things like SMS text messages, email advertisements, emails, and text message campaigns that can be utilized to get a message across to your existing customers. This strategy helps in driving up sales for your business. The campaign should always be informative and must be targeted towards the customer segment of the customer who are most likely to buy the product or service. You can send these messages regularly and use different messages to build brand awareness and generate interest amongst your customers.

Mobile marketing provides a wide range of opportunities for businesses. One of the major advantages of marketing through SMS or email is the cost-effectiveness. This saves money that would otherwise be spent on sending promotional items. You can even customize the content of your message to the individual customer. This way you can make sure that you send out only the right message at the right time, with the right message content.

Mobile marketing enables businesses to gain huge exposure for their products and services to their existing and potential customers through SMS or email. This helps the business to grow in a better way and stay ahead of the competition.

A professional mobile marketing agency will help businesses in many ways through text messaging and email marketing. These agencies provide you with expert marketing advice to get the maximum return on investment. for your budget.

Dealership Traffic
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Posted by Shawn Ryder

Getting More Traffic Through Dealership Marketing

Automotive Marketing, Digital Marketing

Digital Marketing for Car Dealers. Here we touch on the top services available for you once you engage in digital marketing for car dealerships. PPC (pay-per-click). This advertising tool helps you to rank high in the search engine rankings when you begin a campaign.

You’ll get to choose from top products such as Mobile Ads, Website, Email Marketing, and Digital Content. It all takes care of itself as long as you maintain a high quality of material and keep updating it frequently. When you start an online advertising campaign, it may just take you a couple of minutes for audiences to start visiting your website.

Whenever you have your site hosted on these social networking sites, your clients may view your merchandise on their friend’s list. This will help your brand name to spread farther. And with the help of a fantastic SEO campaign, you can drive more visitors to your site. In this manner, you are able to earn additional profits.

If you haven’t yet started an SEO campaign, here is what you need to do. You will have to create an SEO campaign that will raise the number of people visiting your website.

If you’re not certain about the best way to go about SEO, employ a professional. A good SEO consultant will have the ability to guide you with the right approaches to drive more visitors to your website. They will allow you to improve the information on your website by incorporating more pertinent information to your website. And when your site gets a great deal of traffic, then you will then be able to start earning more money through pay-per-click advertising.

Search Engine Optimization Can Be Called SEO or Search Engine Optimization. This means achieving a top ranking in the search engine results. To get that high rank, you want to make sure that your site has a good amount of content and informative posts. Along with this, you need to make your website simple to navigate so that the viewers can readily locate the required information on your website.

As mentioned before, you want to make your website easy to access so the audiences can easily find your site when they wish to hunt for auto accessories and parts, or automobiles. To do it, you always need to include related keywords in your own site. The keywords should be relevant to this product and the subject matter that you sell.

An example is, if you’re selling an auto part online, your site should contain the keyword “car parts” inside. The keywords must be associated with the subject matter of your website. The keyword should not be overly long and it shouldn’t be excessively short. It needs to be related to the topic. With the appropriate keywords, you’ll have the ability to reach a high ranking on search engines and drive more visitors to your website.

Whenever you’re done with your site optimization, then you should take your SEO effort to another level by engaging SEO advisers in your company. These professionals will allow you to use different techniques in your website marketing campaign. To do that, you have to have a nicely crafted landing page.

This page must include your company’s name, address, phone number, and website URL. In order for this page to be effective, it needs to be pertinent to the articles which you want people to read on your site. Additionally, your landing page ought to be relevant to the product you are selling.

Search Engines will usually index the pages that contain the most relevant keywords. When folks are reading a website, these keywords will pop up when they are searching. Thus, if you would like your website to be indexed, then you want to use keywords.

You might also use Google’s Keyword Tool to find keywords. To make the page more applicable to folks that are looking for your goods, you should make your site search engine friendly.

Automotive Text Messages
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Posted by Shawn Ryder

Automotive Text Marketing Campaigns

Automotive Marketing, Dealership Tips, Digital Marketing, Sales, Text Marketing

Automotive Text Marketing

Aa great complement to your auto marketing campaign. Texting with your target audience has the following advantages:

It’s easy to reach your target audience: Whether you’re selling your car directly to the buyer or sending them to an auto dealer, it’s important that you reach your target audience. Many people text to find out about sales or new cars and it’s easier than ever to reach your target audience with this technology. Automobile Text Marketing also works great for getting customers to your dealership’s website and helps you gain their trust.

It’s inexpensive: Text marketing is much cheaper than traditional marketing because it doesn’t require the expense of print ads, banners, or TV commercials. With this type of marketing, your potential customer has the ability to choose between online and offline advertising. Texting, however, requires a more expensive marketing approach. Because it requires a longer conversation with the recipient than a traditional direct marketing message, text marketing is cost-effective. It also requires less time from the recipient and therefore will get the customer’s business.

It’s portable: Even though mobile devices are now commonplace in our society, people still prefer to use their phone over an external monitor or a laptop. People love to use their hands for everything from playing games to using the computer. With mobile text marketing, the recipient can use their mobile device for their text messages. This allows them to continue on the same page with your message without having to take their phone out of their pocket. This enables a faster response rate and greater efficiency with your marketing campaign.

It’s quick: Text marketing allows for more immediate responses than traditional forms of direct marketing. The recipient doesn’t have to wait for a long letter or flyer to arrive; they can respond immediately to your text message. Since they don’t have to go to a website or a store to see what you have to say, they can respond to the message quickly.

It’s more targeted: Mobile text marketing is more targeted than traditional forms of direct marketing. This means that you can reach the most consumers easily reach a larger audience. If a customer searches for a car for example, they won’t receive the same ad as someone searching for a new home; the same ad will be seen by the same customer on a mobile phone than on a web browser or newspaper.

It’s more personal: Texting allows your messages to reach the recipient directly, without you needing to type. This eliminates the need for a sales pitch. When a customer sends you an advertisement, you may need to type out the entire message; on the other hand, if you text them, they don’t even have to write a word. They’re reading what you want them to read right away and you’re able to write down the best possible message.

Texting with your target audience also gives you a better chance to get in front of them. Automobile Text Marketing with this method will make your advertising campaign far more personal. and will ensure that you stay ahead of your competition and grow your customer base. Automotive text marketing will work in the same way that email marketing does, providing you with the opportunity to make personal connections with your customer.

Customers love receiving and opening mail from companies they trust. With text messaging, they don’t have to worry about opening up envelopes filled with fliers. Because they are getting personal messages, customers are more likely to open and read a letter because they feel that it is from a trusted source, and not just some spam company trying to sell products that will never work.

Customers like the fact that their contact information is kept private. It’s no problem to keep their personal information private; in fact, most people feel very comfortable with it. Most people understand that text messages are private and will respond more or less the way that they would if they were responding to a letter. in a newspaper or magazine.

Mobile Text Marketing allows you to make a personal connection with your customers and give them more value for their time then you could on a traditional form of marketing. As a business owner, you’ll find that it is a great way to provide more information to your customers that will help them make a purchase.

Dealership CRM
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Posted by Shawn Ryder

How to Grow Your Ecommerce Business with SEO: A Detailed Guide

Digital Marketing, SEO

Grow Your Ecommerce Business

Do you run an ecommerce business? As you may already know, there is a great competition in online marketing industry. This trend is going to continue for years, and if you want to stay ahead of your competitors —- you should start SEO or change your SEO strategy. It is estimated that there are more than 10, 00,000 ecommerce stores and there is only one position on Google.

In this post, I will help you understand why SEO is important for your ecommerce business. I have been helping many small and large ecommerce businesses for years. I know what it takes to run a successful SEO campaign. Whether you are selling fashion products or electronic goods, I can help you improve your sales by driving huge traffic to your website.
Before we go into details, let’s’ first see what SEO for ecommerce website mean?
What is SEO for ecommerce website?

Ecommerce SEO is a strategy that is specifically designed for ecommerce websites. If you are into an ecommerce business, you need to make sure that the SEO strategy you choose is meant for ecommerce websites. The ranking factor of an ecommerce website is much more than a normal SEO campaign.

The purpose of doing SEO for ecommerce website is to give customers a place to learn about what you have to offer and their ability to buy your products. To grow your business online, you must increase the number of customer visiting your website. You need to fix problems that audience come across when finding your business across the internet.
This is where you need to hire an SEO expert. However, if you want to do it on your own —- go through the detailed guide below.

Step-by-step guide to SEO for ecommerce website

A simple and well-designed website is the first step towards a successful ecommerce store. Your eCommerce portal should be easy to use and navigate with plenty of engaging calls-to-action. A poorly designed website will see a high bounce rate. Instead of getting on the top of search engine results, it will lose valuable customers.

However, a great website is not just enough to get on the top of google search engine results. The ecommerce website should be optimized so that the search engines rank your website and put it on the top position. If you want your ecommerce website to rank high on search engine results, go through the detailed steps below –

Research – Know the market

SEO is all about knowing the market and providing what users want. Online sales overtook offline ones as more and more people are using internet to buy products and services. Internet has become one of the important platforms to find products, services, business and related information. The first thing you need to do to grow your ecommerce business is know what users want and provide it.

Know the customers

Not all users use all the products. You should consider the age, gender and location to know your target audience. By understanding your customers, you can provide better products and services. Be careful while choosing the products as any wrong product may spoil the reputation of your website. If you are targeting people between age group 20-30, you should consider including products of their choice.

Know the competitor

Every business has competition and it is must to know what your competitors are doing to grow their business. Same is applicable to SEO also. By knowing the SEO strategies of your competitors, you can focus more on improving your ecommerce business.

Compile the list of SEO strategies and keywords that your competitor is using. Check if they have higher domain authority than you. You can find this information by installing Moz toolbar, as it makes really easy for you.

Research the keywords

Coming to SEO strategies to grow your ecommerce business, keyword research is one of the important steps. I suggest you to go with keywords that are highly relevant to the products on your ecommerce site. Make sure that they have a high match with the search volume and a low difficulty score on Moz’s keyword tool.

Avoid choosing keywords that are too competitive. If the match is too broad, you will end up with high bounce rate and low conversion rate. If people go through your website and don’t find what they are looking for, they may go to some other site.

For example – if you manufacture herbal products, you should not just go with keywords like “organic cosmetics”, “herbal cosmetics” etc, as these are not the specific products that people will search for. Moreover, those keywords have high competition and it may not help your site rank high against your competitors.

The best way is to create blog content that can assist in ranking your ecommerce site for additional keywords.

Product description

The description of your products plays a very important role in enhancing the visibility of your website. Avoid copying the tone of the manufacturer, as it can be found on the product. Instead, make the content catchy by experimenting on vocabulary and using a variety of words. Bridge the gap between the features and benefits. This can be done by describing how the product works and why it is essential to purchase it.

Your voice is of utmost importance as it differentiates from your competitors. It is a great way to engage with specific audience. You have to just appeal the audience’s imagination through words.

Set up site structure

Create a site structure that will enhance the visibility of your site on search engines. Every website should have some structure, and if you follow a streamlined structure, you will create a site that achieves excellence. Follow the below steps to create a site that will enhance SEO.

If you look at the site structure of reputed ecommerce stores, you will find that the popular products are listed in particular category. Similarly, you can see products in categories like – top rated products, featured products, recently viewed products etc. You can decide if you want to go in the same route or not, once you go through the site structure of reputed ecommerce companies.

Plan the hierarchy before developing the website

I have worked with 100+ clients, and surprised to see how they overlook the site structure while designing a website. It is the most important aspect of site’s performance. Only a few webmasters know how it can enhance the website’s performance. It is must to plan the hierarchy before developing the website, especially if you are starting the website from scratch.

Before you start creating pages, plan out the structure and hierarchy of website. You can organize the information on a spreadsheet program or white board. Your hierarchy will become navigation, and every important thing begins here.

Create URL structure based on navigation hierarchy

The next important thing is to develop strong URL structure. This shouldn’t be difficult if you follow the hierarchy logically. Your site structure follows the hierarchy and hence, the URL will be organized as per the site hierarchy. This means that the URL should have real words with appropriate keywords.

Make sure to create site navigation in HTML or CSS, as Flash, Ajax and JavaScript will limit the crawler’s ability to cover the entire website.

Create header that lists to navigation pages

The top header of the site should list the main pages. Adding other menu elements from the main category can become unnecessary. If you have designed parallax site, make sure to provide persistent header menu that displays through each scrolling phase.

While the dropdown menus with CSS effects may provide a unique user experience, they may not enhance the SEO of your ecommerce site. Changing the order of links and adding additional product categories will complicate the user experience.

Develop a perfect internal linking structure

Internal linking structure is very essential, as it allow the users to navigate a website easily. The home page should include internal links to product pages. Webmaster often does the mistake of getting complicated with internal linking. The main idea behind this is to provide some link from one webpage on your site to another page.

Internal linking help search engines know which pages are important and how to reach there. The more internal links you have, the more is the visibility of your ecommerce site. If you want to improve the SEO of your ecommerce site, optimize the internal lining structure.
Site structure is nothing but a product of careful thinking and designing. There are a lot of things to do when optimizing your site for search engines. It if you have a great site structure, it will surely have great SEO.

Technical SEO

There has been a lot of speculation on the value of technical SEO. I am not sure why many of you are scared of the term “technical SEO”. In my case, technical SEO is nothing but, an SEO work that is different from that of content. It gives your content a chance to rank high on search engine results. If you want me to create this subject in-depth, you probably need an advanced SEO guide.

Here, I am going to cover the important aspects of technical SEO from a beginner’s perspective. Go through the below points and start working on technical SEO to enhance the visibility of your ecommerce site.

Audit internal links

The idea behind auditing internal links is to ensure that all the product pages are linked from somewhere, and they can be reached easily. Conducting internal link audit periodically will help you do better in terms of ranking your website. Auditing internal links will allow Google to work out which pages are the most important ones and help the user navigate through the size easily.

You can use a variety of tools to audit the internal links and find broken links. Fix the broken links, unlinked pages, redirected links, unfollowed pages etc to improve the technical SEO of your ecommerce site.

Become mobile responsive

Mobile use of internet is moving at a fast pace and it is expected to dominate the desktop use. BY designing a mobile responsive ecommerce site, you are improving the chances of being found on search engine results. Google loves mobile responsive websites, and it is likely to put your mobile responsive ecommerce site on top of its search results.

A responsive website changes automatically to fit the device. It makes your website look good on devices of different sizes. As mobile grows more and more, choosing mobile responsive websites will help you reach large audience.

Review site map

The best SEO practice was to create HTML sitemap that allow you to review the crawl of URLs. However, you may not get all the URLs indexed from your sitemap. Be sure to review the product specs carefully and create video sitemap to enhance visibility on search engines.

Sitemaps are very important in SEO, as they tell search engines about your site structure and ways to discover the content faster. You should update the XML sitemap, whenever new content is added to the site. Keep the sitemap free from redirected URLs, non-canonical pages, 4XX pages etc. Make sure to check the site map errors in Google Search

Console regularly and fix them.

Optimize crawl budget

Crawl budget optimization is another important strategy in technical SEO that help websites to improve their crawl rate. Crawl budget is the number of pages Google will crawl on your site on any particular day. Your crawl budget is generally determined by the size of your website and the number of links to it.

If Google has allotted lot of crawls on your site, crawl budget is not an issue. However, if Google crawl doesn’t index all your web pages, in that case it is a big issue. You can optimize the crawl budget by maintaining the website and fixing the technical errors.
You can find errors from Google Search Console and redirecting them. You probably need not to optimize crawl budget, if you are doing the site’s maintenance well.

Check indexing

When you create an ecommerce site or any new site for your business, the first thing you need to do is to have people find it. Indexing is the method of processing information gathered by Googlebot from its crawling activities. During indexing, Googlebot processes the words on the page using title tags and ALT attributes.

Checking the index will help you review the disallowed pages. You can check this by entering the site domain in the target search or by using website crawler such as WebSite Auditor. Once your website is indexed, you will get more traffic from search engines.

Improve page speed

Page Speed is one of the Ranking Signals and is Google priority. You can test the page load time with PageSpeed Insights tool to check for speed. You can even use website auditor for the task. If your web page doesn’t pass some aspects of page speed test, Google will give you suggestions on how to fix the issues.

If you are an SEO expert, you will know how important pagespeed is to Google. You can focus on improving the speed of your website, once you have taken care of the big errors. In a study, it was found that more than 40% of the internet users will abandon the website, if it takes more than 3 seconds. Loading time and slow page response is a major contributor to page abandonment. That is why it is important for the website to load quickly.

On-Page SEO

On-Page SEO and off-page SEO are the two important factors that help you improve the pagerank. On-Page optimization includes all those actions that help your site to rank better. When it comes to on-page optimization, you should focus on site structure, keyword optimization, mobile version of website, customer reviews, social media integration etc. Of course, I have included some of these points before.

As mentioned earlier, optimize the product pages on your site for one keyword. Ensure that the page title, sub headers, product descriptions, Meta title, Meta description, image alt tags, URLs etc are well optimized.

Link Building

Link building is one of the important technical SEOs that every ecommerce site owner should focus on. When it comes to link building, you need to earn quality inbound links. If you link low quality sites to your ecommerce store, Google will not only penalize your site, but will not do anything for your business.

Low quality sites usually have poorly written content that is stuffed with keywords and ads. Avoid linking to such sites. Instead, focus more on linking to authority sites and high pagerank sites. You can offer something valuable to high authority sites in exchange for a link.

Marketing

It is difficult to overstate the value of marketing in today’s digital world. As an owner of ecommerce business, you can use social media, content marketing and email marketing to improve your organic presence in search engine rankings. Here are some effective ways to promote eCommerce website and drive sales.

Invest in social media

Social media has revolutionized the way people do business. It has become one of the important platforms to promote your business across different channels. Social media can increase brand recognition and custom loyalty. Integrating social media into marketing mix is crucial and can take your ecommerce store to the next level.

There are many reasons why people use social networks. For this reason, ecommerce business owners should focus more on their social media efforts. It is the best way to build customer retention and relationship with influencers. It is better to create several individual profiles and build relationships.

Content marketing

Content marketing is the process of creating blogs, articles and informative content that your target audience likes, with the purpose of attracting them. For example – if you have an ecommerce business related to herbal products, you can write a blog post with title “How to achieve perfect health by using herbal products”. You can list a few herbal products in the blog and link it to the product page where readers can buy it.

Now, the question is how does it attract traffic? When a user wants to buy herbal products, he/she will search on Google and your article pops-up. The user clicks on the article and likes what he/she sees. The user is likely to click through your handbag product page and start browsing through your shop.

Isn’t pretty cool? Try some best content marketing techniques to promote your ecommerce business.

Use email marketing

Today, email marketing accounts for more than 70% of ecommerce transactions. It is considered as the second most effective forms of marketing. You can boost your ecommerce site’s revenue by implementing email marketing strategies. Some of the best email marketing practices are –

  • Incentivize the customers to review the product
  • Use A/B testing to optimize click through rates
  • Cart abandonment emails to identify bugs
  • Reward most loyal customers
  • Surprise customers with free credit

There are virtually no limits how far we can segment customers and target them across different channels. Email marketing is not just about sending weekly emails. It has a lot to do, especially when it comes to ecommerce store.

Conclusion

There are many reasons to optimize your ecommerce site for search engines. However, the ultimate goal is to increase sales and you can get it done by using the best SEO strategies. There are plenty of SEO tools that help you optimize ranking of your ecommerce website. Some of my favorite tools are –

  • Open Site Explorer
  • Buzzstream
  • Authority Labs for Monitoring
  • Screaming Frog
  • SEO Moz
  • Majestic SEO
  • Ahrefs
  • CognitiveSEO
  • Inboundwriter

Using a combination of these SEO tools will help you streamline the process of growing ecommerce business with SEO. Remember that SEO is not a one-time deal, and you should work constantly to bring the best results to searchers. There is no doubt that SEO needs lot of dedication and effort, but it is worth investing in.

I hope this guide helps you boost the sales of your ecommerce business by driving huge traffic to your ecommerce store.

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