If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will …
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say …
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually …
Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just …
Like many others, I get dozens of emails a day. If the subject line’s irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on an email and hit the unsubscribe button after deciding it …
Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand marketing teams, and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy …
Filed under: Chevrolet,Buying Guide,New Car Reviews,Crossover,SUV,Economy Cars Continue reading 2024 Chevy Trax Review: Game-changer for its segment and Chevrolet 2024 Chevy Trax Review: Game-changer for its segment and Chevrolet originally appeared on Autoblog on Mon, 4 Dec 2023 06:00:00 EST. …
Let’s face it, we could all do with a little lighthearted fun once in a while. Last June, I and the Trends team discovered that adults were increasingly searching what we called “kidding around terms:” like “fairytale bedrooms for adults,” “adult …
“Move fast and break things” was the motto of generation Zuck. And while we’ve seen notable progress from this mantra, we’ve also been left with a ton of broken sh*t. The biggest casualty? Ourselves — and our teams. Subscribe to …
While AI is a hot topic as of late, it’s been around for a long time. At our agency, Mekanism, we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, …