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Dealership Marketing Support
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Posted by Shawn Ryder

Dealership Marketing Support Overview

Automotive Industry, Automotive Marketing, Automotive SEO, Search Engine Optimization, SEO

Dealership Marketing Support

A large percentage of automotive vehicle decisions are now done on the dealership website. The search process remains the first step of the journey, which buyers undertake since there are many auto dealers around. Automotive marketers who want to be on top of the business depend extensively on an advertisement, especially online digital marketing. There is the need to bring new leads to the dealership to stay on top of the competition. This is where the challenge is. Bringing leads to the doorstep of buyers is a herculean task. Automotive marketers have a lot to do here. They have to invest a lot in digital marketing to expand their horizon.

The only way to overcome that challenge is to engage in extensive dealership marketing support. You have to be very smart when it comes to online advertisements and digital marketing. As difficult as this is, there are already tested ways of doing that which the auto dealers can try today to enhance their sales. Online marketing involves a lot of things. The dealers must invest in digital, social media, search engine optimization, as well as pay-per-click and email marketing among other different strategies.

If you invest in these online advertisement systems you would see the rewards within a short time. The ultimate goal of the ad’s methods mentioned above is to help the dealership to be at the top of the Google SERP and other search engines. Research shows that the greater majority of people searching for cars to buy will resort to the search engine first. If you implement the method well you can be on top of Google since it is the top of the search engines. If your site gets to the top of the search results, chances are there that it can get the most clicks and this will do your business a lot of good. This implies that the ads strategy to employ must be effective. To achieve that you do not need to break the bank. The strategies discussed below can aid you further towards achieving these wonderful goals.

Have a great website

If you want to be successful with online marketing, then the first things must be done first. You have to start with a website. This the most effective way of interacting with prospective customers with your dealership.

The website has to be highly functional and this can help leads to get to your inventory with ease. Furthermore, the site you build has to be mobile responsive. It makes it possible to navigate on their prospect’s phones. Ensure that the site is professionally designed. It must create a sense of trust in the brand. When you create the site with considerable interest to buy from you, evolve a way of engaging them. Use an online chat portal to interact with them. Ask them questions, and find out anything they have in mind about your inventory.

Having an online person who is professional enough to handle the chat portal is very important. If there are other lead sources like Facebook messenger, get a capable and experienced hand to manage it.

Master search marketing techniques

Ensure that when somebody visits your website for any car model, they will find something useful when they get to your sales funnel. Such a person looking for a model has shown a buying intent. With the correct search marketing method, you can always attract such a person to your dealership website.

Two search methods are critical here. A mention was made about search engine optimization or SEO and pay-per-click PPC. Set the PPC campaign correctly such that when anybody searches for any of the models of your inventory, it triggers your ads instantly. With the use of the keyword insertion feature, it becomes easy for the exact model to make the headline of your ad. Search engine optimization is critical here. It is recommended that you optimize your campaign and be as specific as you can. When there is an organic search your site should rank high in terms of car makes as well as car models and location.

Remember that a lot of things can impact your website ranking. Content is the key, but other critical factors matter here such as social media signals, as well as inbound link and site details can impact heavily on your website ranking. You must be very clear about this.

Banner ads are great, if you use retargeting method, it can attract several people to the website. Even if they leave without making a purchase, you can use the same retargeting method to get them back to your site.

Use the correct media

One of the best things about online marketing is social media. Dealership relies on this to target their perspective leads. The world today is digital. If you must catch up with your competitors and be on top of the game, you must go digital as well. The auto dealership should cover lots of demographics and the best way to reach out extensively to those demographics is through social media. This means that you must choose the right media. Social media websites like Facebook, Twitter, YouTube, and others are at the top of the digital world and you can make extensive use of these media sites to take your dealership to the highest level.

You can use Facebook extensively and you must set your Facebook Business Page. Facebook has a wide reach and it is demographic as well. Most of the auto buyers are on Facebook and other social media. Having a strong presence on Facebook is recommended. When you are setting that page, ensure that all the necessary information is contained such as contacts and location. Creates posts from time to time to keep people posted. With the digital sales contact person on the ground, you can follow up with any inquiry.

Facebook ads are as effective as Google ads and this means that you can use retargeting campaigns to show ads on Facebook and other social media like Instagram. When you apply this method correctly, you will reach out to those people who are in the market for cars.

Build trust with reputable review websites

Reviews are very important and it is one of the effective marketing strategies adopted by the automotive industry. Get experts to write good reviews about your inventory. Take steps further to ensure that these reviews are available where it matters. Research has shown that buyers now consider these reviews when they are making a purchase. There are places you have to make a strong online review possible and they include Google, Yelp, as well as social media as well as a personal website. Make sure that your business is covered in all aspects. If you can create consumer success stories with your product it can take your campaign further. If you make videos with your successful customers it can also go a long way in pushing your brand far. There would be more about videos shortly.

If your customers can speak for you, it can help promote that trust and confidence. Reviews remain the most effective way of doing that.

Target the correct people with your dealership campaign

If your ads do not reach out to the correct people, the whole effort would be defeated. It must be very clear which automotive business you are dealing with. Reveal those brands available in the inventory. You must be very clear about who is your typical customers. If you are sure of your customers, then it is going to be very easy to target them. Find out what these customers want most. Are its mileage, cost of buying, and other considerations? There are different kinds of audiences and these must be targeted separately. In doing that, you must bear at the back of your mind those important things that customers care for. If you target the correct people the chances of making conversion are higher.

Experts would always recommend splitting your message into different audience categories and send them separately. When you do it that way, you would certainly reach the correct target. When you spend time with your audience and understand what they want, it would be easier to craft the correct message and send it to the correct people.

Use all the call features

You must apply all the call features as much as you can. Some of the call features you must consider include mobile bid adjustments, call-only campaigns, as well as call tracking and call extensions. In this industry, phone calls are very important. The other interesting thing about phone leads is that it is easier for callers to turn to buying customers.

Get auto shoppers to your store by offering great things

Compel shoppers to come into your store with unique offers. Remember you are not the only one in the industry. There are lots of competitors, and you should adopt strategies to channel these buyers to your website. Device a means of convincing these buyers to choose just your product and not that of your competitors. Customers go to where they can get incentives and there are different kinds of incentives. If you offer your own brand at the lowest prices, it can make these buyers choose from you and not from your competitors. Another strategy is to make a discount of a certain percentage such as a five percent discount, this can make your offer more attractive than what your competitors offer. If the incentive creates a sense of urgency it can spur people to buy. The offer is limited and a sense of urgency makes people maximize the opportunity. Great incentives can attract new buyers and you can make great sales.

Video commercials

You can create video messages and advertise them on social media. The essence of the video message is to create a memorable brand image. There is another dealership in the industry and they sell the same car. Chances are there that the prices could be the same. Create video images of the product and highlight some benefits which your model can offer above the other models out there. The videos should communicate to the people. If the video message goes viral, it is to the credit of your dealership.

Enhance your reputation

You must ensure that your online reputation is intact. Online consumers like reputable people to do business with. Because of that they read reviews and watch comments from your previous buyers. You must ensure that you have a good reputation. When we say you invest on review sites it is for a reason like this one. There are places where buyers look for when they are looking for dealerships with good reputations. Such places like BBB which is Better Business Bureau, Yelp as well as Google My Business as well as Top Rated Locals are some of the place’s buyers check for dealership reputation. You must ensure that you have a good reputation with these bodies. Encourage customers to leave good reviews on your Facebook Business Page and other review websites. All these are relevant because they can help improve your online reputation. The most important thing is that you must treat your customers well. A good relationship with your customers is one of the things that can take your business to the highest level. Do not engage in slippery or pushy deals because it can hurt your reputation, as well as damage your business.

Car investment is a huge one and nobody will like to invest in dishonest dealerships. Beyond everything already said about reviews, you must monitor your reputation across the different platforms. You can engage your digital manager to handle this aspect for you. When there are negative reviews, you must respond and give a detailed explanation that would assuage every reader. Offer to rectify such a problem in the future. This shows that you are learning from your experiences. Even if it is a good review, try to respond and in each review give your own side of the story and promise to offer something much better in the future.

Conclusion

These dealership marketing tops can assist you to take your business to the next level. Any money you invest in digital marketing is not a waste. The most important thing is to ensure that you get to the right audience. Targeting the right audience is one thing and you have to send the correct message.

Master SEO
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Posted by Shawn Ryder

Master SEO – Search Engine Optimization In A Snap

Automotive SEO, Search Engine Optimization, SEO

Master SEO

You must employ search engine optimization tactics properly in order for your dealership to make it online. This is the only way you’re going to be able to stay up with your competition online. The following article contains the information you need. Use the tips below to improve your site dramatically.

To make the most out of search engine optimization efforts, write to match your goal. This involves keeping your writing fluid but using keywords repeatedly. Since search engines evaluate the density of keywords, your site’s search engine rankings should improve dramatically.

Anchor Text

Dealership website anchor text is essential when you put links on your webpage. Your link should never read simply “click here”; this doesn’t benefit your search engine rankings in any way. If you use the correct keywords in your anchor text, search engine spiders will be able to locate your content quickly.

Header Tags

Make sure you use header tags. They may sometimes be too large, but using CSS can help you change their sizes. When it comes to ranking websites, search engines use headers. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.

Domain Name

A domain name should be memorable and linked directly to the products or services you are marketing. Memorable domain names that are easy to pronounce are advantageous for Internet users who locate your content through YouTube.

Talk with an education or non-profit website to see if they will provide a link on their site to content on your site. When you are linked by a reputable source, this is seen as higher quality content for the search engines. If you put content that is unique and pertinent to showcase your website, reputable sites will be more apt to feature links to your website. These companies must find your content informative.

Learning SEO

Try a DIY approach to learning SEO. There are many resources available to help you learn about it. For example, books are available, and there are many websites that are quite instructional.

Always include descriptive and efficient tags when trying to improve your SEO. These tags should not exceed 30 words. The entire page should not be more than one hundred KB.

Site Maps

Site maps with plenty of keywords are very good for search engine optimization. A site map functions to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account.

To avoid the spam filters of the search engines, avoid duplicating any content on your site. Know that it is quite possible to use duplicate content without even knowing it. Repeating the same product description can save time, but search engines see it as spamming.

Though it may be a no-brainer, ensure your site is registered with the big search engines. People often mistakenly think that this is automatically done. However, it is not. Once registered, check back every once in a while to ensure your site is being ranked properly. This will help to maximize your search results.

Site Videos

Videos along with a video sitemap can increase your site’s Automotive SEO. Videos are great for getting your message across. Make sure that you utilize the right keywords in your videos. Once you have developed your sitemap, you want to use the webmaster tools available on Google to submit your site URL. You should then put the video on sites like YouTube and Metacafe. Then, you simply have to wait for the customers to come looking for you.

To optimize the images on your site for search engines, always fill in the “alt” tag with a relevant description. These tags will replace the images, should the visitor disable images on their end. By including keywords in alt tags, you can improve your search results ranking a lot.

External Links

You will give your SEO a good boost if you link to good external content when you can. This is the best way to increase the reputability of your site. Search engines like to see relevant off-site links more than internal links that connect the pages of your site. To get a greater impact on rank make sure you search for options that allow you to link back to your site.

You’ve found many tips here to help your SEO. Learning proper SEO techniques is critical to remaining competitive in business. This will help to improve the bottom line in your business.

SEO Tips and Tricks
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Posted by Shawn Ryder

SEO Tips And Tricks For Improving Your Deal Website

Automotive Industry, Automotive Marketing, Automotive SEO, Search Engine Optimization, SEO

SEO Tips and Tricks

We all wish that a successful web business was only a few clicks away, but building a successful site or blog is something that takes a lot more than just some clicking. You need to write and market and traffic and share and do a wide variety of things that you’ve never even heard of. To put it in a better perspective, check out the SEO tips in this article.

Make a number of mini-sites that lead back to your main site. This way, each site can focus on one or two keywords and have a fully functional site that you can optimize and get traffic for but serves a dual purpose since it will link back to your main website. The more mini-sites you have, the more point to your original site, and that will cause it to rise in the search engine page rankings.

Leave comments on other people’s blogs to help the rankings for your website and increase your traffic. This is one way to get backlinks back to your site, but what’s more, is that you are interacting with your peers and possible customers by giving your relevant opinion. This makes people interested in you and what else you have to say. Just don’t forget to link back to your own blog or website!

Set up your site so that your oldest articles will still provide access to your most recent content. You may make a blog post that goes viral so that 2 years down the road you are still getting hits on that page. If you make sure that that old post gives easy access to your main page and recent links you’ll be more successful in your results.

If your website includes audio and video content, you should consider including detailed transcripts. When you make the effort to include the transcripts, the search engine crawlers will be able to read and rank your page.

Publishing articles is a great way to expand your internet presence. When you publish articles, you increase your search engine visibility, which, in turn, brings more visitors to your site. Additionally, the articles that you publish also help inform your consumers about your products in a way that may get you more buyers in the long run.

Be descriptive with all your links, be they video, banner, text, or graphics. No one will be interested in clicking a link that simply says “Click me.” They want to know what they are getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, so it is a win-win!

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

SEO Redirects

To help your SEO, always provide a 301 redirect for any URLs you retire or change. Search engines respond to messages sent from the servers of no-longer-existing sites, and 404 page errors hurt your ranking the most. Using a 301 redirect ensures search engines note the URL change and use the page ranking results associated with the old URL.

Put your keyword phrase in your title tag. Without including that information in the title, it will be much more difficult to get click-throughs onto your site. Adding it to your title tag makes that keyword come up as the link in the index of the search engine.

Avoid guilt by association and check the page rank of your outbound links on a regular basis. Just like a neighbourhood can go bad, so can a website. Pagerank will tell you if the site is still considered good. If it’s changed get that link off your page asap.

To make sure you see a boost in search engine traffic every time someone scrapes content from your site, use only absolute links. An absolute link is a link that contains a protocol, such as “http://”. Without that protocol, your links will only be valid on your own site, and you will not be able to benefit from content scrapes.

A search engine should be thought of as a machine. Just like a machine, there are many different things one can do to optimize the performance one receives out of it. By knowing the most one possibly can about their machine or search engine they can proceed to optimize its performance.

Figure out what your goal is on every single page and then design to that goal. For example, let’s say you are selling hockey equipment. Do you want to focus the page and copy towards equipment reviews, playing hockey with friends or the NHL? A more targeted page will garner more clicks, but a broader page will get more views. You have to figure out which works for each ad individually.

Use an automated link checker to ensure you have no broken links on your website. Broken links are an indicator to a search engine that your website is outdated, which can affect your page rank in a negative way. Instead of checking every page of your site manually, find an automated link checker to do the job for you.

Keyword Research

Keyword research should NEVER end. New competitors will pop up all the time, so check out what they’re using to drive traffic to their site. New items may be added to your website, so include the new keywords on those pages. A new hashtag might start trending that applies to your site, don’t forget to use those, too!

Did you honestly know half of the stuff you just read here? It’s a little hard to accurately quantify the many SEO tips out there, so you will have to read plenty of articles besides this one if you want to have a great site. But this is a great point from which to get started on optimizing your site for the search engines.

Automotive SEO Advice
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Posted by Shawn Ryder

Automotive SEO Advice That You Can Use Today

Automotive Industry, Automotive Marketing, Automotive SEO, SEO

Automotive Search engine optimization is something that every dealership owner should know about. It is a technique that helps search engine spiders find you quickly on the Internet. Using the advice written in this article will help you on the road to success on the Internet.

To help with search engine optimization, make sure to include keywords in the URLs for relevant pages, rather than using numbers or irrelevant words. This is key not just for the main body of the URL, but also in file names. This will boost your rankings, as search engines are looking for relevant keywords.

Keyword Domains

Select a keyword-specific domain name. You need to make your site easy to locate when customers are trying to look for it in the web. Ads do not give you all of your visitors; some visitors get to your site by looking for products that you might have.

If your website provides a local service, it is important to use the name of the area that you serve as one of your keywords. For instance, use “our Minneapolis pizza” instead of simply “our pizza.” This will make it easier for people who live within your particular market to find your site.

This seems basic, but a good practice to follow is to constantly monitor your page rank using independent traffic monitoring services. Doing so will help you determine whether your optimization is having any effect on your site traffic. A good site to use is Alexa, which will show an abundance of useful statistics.

Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website’s page rankings through custom content. This means your website will have greater exposure and you’ll reap the benefits of increased traffic.

Be active on your blog – you will increase your search engine ranking by doing so. The number of visitors finding your site will be on the rise.

Gateway pages will help get more traffic to your website. Your gateway pages should include a specific set of keywords, this will boost the chance that this set of keywords will get a high score from the search engines. You should make several copies of this page, each with a different set of keywords.

Audit click-through patterns to see how your customers end up buying (or not). There is software that will track every click visitors make. If you see that a certain page is leading many customers to a purchase, consider making it more prominent on your site and using similar language on other pages of your site.

Automotive Site Blogging

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

If you’re building a website for your business from scratch and the perfect domain name has already been taken, consider some alternatives. Adding a hyphen or two sometimes allows you to keep the same term that you originally intended to use. If the name has been taken by a dot com website, see if it’s available as a dot net domain. If possible, use a synonym for one or more of the words. As a last resort, consider purchasing an existing domain.

An important rule to go by when dealing with search engine optimization is to use your keywords or keyword phrases in the title of your page. Using the keywords in your title will make it much more likely for users to visit your pages. If your title does not contain keywords, there is no way for users to know whether your page is relevant or not.

Webpages for your best-selling products should be carefully used so that your whole site benefits. In some cases, individual product pages may appear high on search engine results pages and they can have a big impact on overall ranking if links are used thoughtfully.

If you have content that is of the highest quality, you will surely attract more people and get more attention from the search engines. Content that is just a keyword-packed rehash of old news is not desirable to anyone. If your content is poor, the only way it will get any attention is if you fill it with manually built links, and that’s extremely time-consuming.

Automotive SEO Advice

Part of SEO is determining the exact phrases and word choices of the average person in your target market. One of the best ways to do this is by simple observation of these users’ online behaviours. Regularly visit chat rooms, discussion boards, and review sites to get a feel for the specific words that site visitors use to describe your product or service.

When optimizing your site, pay attention to the weight of external links. Being linked from a site with a .edu is better than a .com or other suffix. You can get a link from a .edu site by finding an academic institution or charity that is looking for sponsors, and offer money in exchange for links or ads.

Add your keywords in text close to and in your site’s links. Search engines reward you more for links than for plain text, so it’s important to use textual links in your content. For example, instead of saying “click here,” you would make the actual text for the link say something like “visit our huge selection of puppy and kitten chequebook covers.”

The key to effective search engine optimization is to make small improvements consistently. That is because as you tweak the optimization of your website, the competing websites in your industry are also being tweaked by other site owners. So you should monitor how those little improvements are affecting your ranking, and continue to make adjustments regularly to stay at the top rank.

As stated above, search engine optimization is a term to be very familiar with while working on the Internet. Using the tips and techniques above will put you ahead of the curve and give your website, blog or Internet business the exposure that it deserves. Keeping search engines in mind is a positive way to drive traffic to your site.

Automotive SEO
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Posted by Shawn Ryder

SEO – The Cheapest And Easiest Way To Boost Traffic

Automotive Industry, Automotive Marketing, Automotive SEO, SEO

Automotive SEO – Cheap and Easy Traffic Boost

Search engine optimization is a series of techniques that can be very powerful is implemented properly and consistently. However, it is something that is relatively new and daunting to many. The key is to gain an understanding of a few key concepts in order to maximize the results of your efforts. The following article offers several tips which can help you to do just that.

Knowing the value of different domain endings is a good way to help with search engine optimization. For instance, focus your efforts on trying to get links from .edu websites, by writing content tailored to them or making them aware of your site, as search engines give them more weight than other endings, like .com or .org.

If you are trying to lower costs in your initial SEO run, use and test long-tail keywords. You might be surprised at the cost/visitor ratio of certain long tail variations of popular keywords. If you can spend $100 to get 1000 visitors to your site, that’s better than spending $1000 to get 5000 visitors. Keep in mind that you might have to run several campaigns simultaneously if you use this method.

Web Analytics

Don’t do any more SEO until you have web analytics in place. You need web analytics software so that you can clearly see which SEO methods are working and which are not worth your time. Without this software, you will not be able to optimize your SEO effects and could waste a lot of valuable time and money on methods that don’t bring any results.

Product feeds can really help bring you business by reaching a broader online audience. Your feeds should include detailed descriptions of your product offerings or services, along with prices and pictures. Submit them to major search engines and shopping comparison sites. Customers can also subscribe to your feed with a feed reader.

Before venturing into the world of optimizing your search engine results, it can be beneficial to learn the lingo. Many terms such as HTML and SERP will come up regularly, and understanding them can be a huge benefit as you grow your page hits. There are many books and websites to help you learn the lingo fast.

Create a page of content for each keyword you wish to optimize for a search engine. Do not try to smother your website with every possible keyword. Search engines are looking for relevant, organized content. If your page clearly discusses one specific keyword, it is much more likely to be used as a top result for that keyword search.

Web Site Content

By careful and attentive tweaking of website content and page tags, webmasters can greatly boost their websites’ position on search engine results pages. It is important that they earn these favoured positions, though. A site that is tweaked into high standing on the results pages will get a lot of traffic – but it will not keep any of it if its content is sub-par. Content is king.

Never use “hidden” links that visitors cannot see. These links are a holdover from the very early days of search engine optimization when search engine crawlers would blindly follow the links and improve a website’s ranking accordingly. Today search engines are smart enough to avoid hidden links, and some will even penalize you if they find them on your website.

A fantastic way to get a more visible site is to use unique and relevant titles and descriptions on each and every page of your site. When you have a title for each page, your site will end up higher on the list for primary search keywords, increasing your visibility.

Use SEO tools to steal traffic from your competitors. Find out which keywords websites similar to yours use, and which keywords are used by potential customers. You can then use these keywords in your content, the descriptions of your pages and the names of your pages to rank higher than your competitors when a popular keyword is used.

Anchor Text

Add your keywords to the anchor text of your included links. Links are another item that the search engines rank higher in importance than regular text. The more places of importance to the engine that you put your keyword, the higher they will value those words in determining where your site should be in the rankings.

If you use WordPress on your website, make sure to install the All-in-One SEO Pack add-on, and use it to it’s full potential. This tool is invaluable to a blogger who wishes to increase their search engine traffic. It does a lot of the work for you, but you still need to put in the effort to fill out the text fields it provides on each post for optimized title and description.

The simplest way to ascertain your keyword strength relative to that of your competitors is to spend time online searching and ranking your site’s online presence, based upon the top 100 results generated by each of the top search engines. These tests should be completed periodically to reflect changing search engine algorithms, which tend to shake things up a bit.

If your site design includes text that is repeated frequently throughout the entire site, you can optimize the site’s code by transforming that key phrase, logo, or slogan into an image object. Allow the key phrase to remain in text form only on the most important page of the website; this is the site that search engine spiders will use when determining your site’s rank based on content. This page will show up on search results.

When trying to optimize search engine results make sure you choose the keywords you META tag with carefully. The right words can be the difference between success and failure. The more likely a person searching will find you using a certain word the better that word is as a keyword choice.

SEO Results

Again, search engine optimization has the potential to provide dramatic results for those willing to take the time to learn and apply its basic tenets. Once the fundamental strategies are mastered, it is possible to achieve tremendous success online. By diligently applying the tips included in this article, you can begin to harness the power of search engine optimization.

Automotive SEO
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Posted by Shawn Ryder

Automotive Search Engine Optimization

Automotive Marketing, Local SEO, SEO

With the aim of increasing website traffic, retailers want to be visible when local customers search online for terms relevant to their business. SEO, simply put, is increasing the number of unpaid search results on their site. As the Internet becomes increasingly crowded and competition intensifies in the online automotive sector, it is more imperative than ever for dealers to use search engine optimization tools such as Google Search Engine Optimization (SEO). [Sources: 7]

When companies use SEO for the automotive industry, it means they are serious about getting more customers than their competitors, and that is the best way to do it. SEO is a long-term marketing tactic that increases its effectiveness over time and contributes to the sale of your brand and vehicles. [Sources: 6, 7]

If you just add generic keywords to your site, like car dealers, you will probably never crack the top 100. But if you also add keywords that focus on your location and inventory, you can start ranking higher for people looking locally, which will lead to more targeted traffic over time. [Sources: 6]

One of the ways SEO helps you address more specific traffic is with long-tail keywords that are extremely specific. Google has recently updated its SEO Starter Guide, which is a great resource to help you get the most out of your business. Using Google’s guide and the tips provided here will help merchants not only improve SEO quality, but also increase the number of visitors to their site and their inventory. [Sources: 1, 6]

While these tips work well for car dealerships, any company serving a local area can implement them. By using SEO tools at your fingertips and using them effectively, you can increase your chances of being the first place car buyers turn when they prepare to buy. Instead of sticking to outdated marketing tactics that are slowly depleting, local automotive SEO strategies can help push your ad efforts into the future. [Sources: 1, 3]

With the reach that retailers have in their designated market area (DMA), websites need to be well ranked to stand out from the competition. More than 80% of all new car purchases in the US are made online, according to the National Automobile Dealers Association. [Sources: 3]

The goal is to design and maintain your website in a way that allows you to rank high in Google search results. The higher you rank, the higher your business is ranked on Google, which leads to more conversions. Consumers trust you and customers rely on your organic search results and use your search engine. In fact, there is a strong correlation between organic results and higher conversion rates for your brand. [Sources: 3, 4]

In local search, it is crucial for merchants to be high on search engine results, not only for local traffic but also for national traffic. [Sources: 4]

While the first spot of the SERP received 53% of its organic traffic, 75% of users made it to the first page. [Sources: 4]

Since you know that SEO is a long game, optimizing your search engine is essential, if you want your dealer’s website to be found organically on the search results map, you need to offer real value to your car buyers. One of the most important aspects of a successful SEO campaign, and one that delivers real results, is to build trust and strengthen the authority of your website over your customers and search engines. [Sources: 0]

If you are new to search engine optimization or looking for an introduction to SEO, we will start there. However, to effectively benefit from SEO, You need to think about which tactics will deliver the highest ROI. Black Hat SEO tactics that are not targeted at legitimate users and audiences and are more focused on search engines will penalize you by Google and probably result in your organization being removed from search results. This is also fully in line with the rules and regulations of the search engines. [Sources: 0, 5]

Check out the ten tips below and see how you can integrate them into your overall business plan and SEO strategy. [Sources: 5]

Auto Dealer SEO targets people who are already looking for the product or service they offer, which means that your SEO traffic is highly targeted. These types of keywords are searched less, meaning that people are more likely to search for them and convert. Write searches that might be good to create content, such as “car dealer car dealer” or “car dealer.” [Sources: 5, 6]

If you rank higher, you will be considered a leader in your industry and know that you have useful information that your users can learn from, which is why SEO uses “car dealers” for car dealers. Car dealers are naturally looking for such leads, so studies suggest, so make sure people are looking for a car dealer. Search for high-value dealer sites, such as location-based, and make them available to people looking for “car dealers.” [Sources: 2, 6]

Sources:

[0]: https://adpearance.com/blog/tips-for-optimizing-your-car-dealership-website

[1]: https://dealercenter.cargurus.com/blog/understanding-search-engine-optimization-for-your-dealership/

[2]: https://www.stanventures.com/blog/seo-for-car-dealers-2/

[3]: https://gofishdigital.com/local-automotive-seo/

[4]: https://localmarketinginc.com/automotive-marketing-services/seo-content-car-dealerships-atlanta/

[5]: https://www.bluefountainmedia.com/blog/tips-to-enhance-search-engine-optimization-strategy

[6]: https://www.webfx.com/industries/automotive-transportation/car-dealers/seo/

[7]: https://www.digitaldealer.com/dealer-ops-leadership/dealer-management/automotive-search-engine-optimization-heres-dealers-need-know/

Automotive SEO
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Posted by Shawn Ryder

Automotive SEO Tips To Use For Your Dealership

Automotive Marketing, Local SEO, Search Engine Optimization, SEO, Social Media

Automotive SEO Tips

Does your dealership website not have the traffic you expect? It’s possible that your website lacks search engine optimization, which refers to a collection of strategies to improve your dealership visibility on web searches for words related to your vehicle makes, models, and service.

The best automotive websites out there grow organically in popularity, in the sense that their recognition is grass-roots and not necessarily always purchased through pay per click like Google. You can find out how you can also work to grow your site organically by implementing some great search engine optimization tips (SEO).

Search Engine Results

You will need to make your automotive website pop up in the Google search results. Build a really solid website and use search engine optimization to have it discovered. If other local dealerships in your market haven’t done as well, you will stand out like a shining star from the crowd.

Treating your Automotive SEO efforts like homework is a great way to achieve in the highly competitive field of automotive digital marketing. This means you should be approaching the trafficking of your site like the completion of an educational term paper. You need to do your keyword research, build a synopsis, bullet the important points, and run down the dealership checklist to refine the process.

Try several different keywords when you are working to rank higher in all search engines. Search engines will “read” the metatags and help you appear in a wider variety of searches that are conducted.

Monitor Traffic Results

One sure way to increase traffic to your dealership website is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your dealership. Use those search words as subjects for your next few blog post content, as they represent trending topics with proven interest to your visitors.

Search engines track the average visit length to websites and use that information as part of the ranking algorithm. Abundant useful content is the key to keeping visitors on your website longer, which results in a higher page rank and more new and repeat visitors to your website.

Local Business Directories

Take advantage of free local business directories and related sites. Enter your dealership’s information into any or all of the free local business directories out there – locally is best but national ones will be helpful as well. This will make your website slightly easier to be stumbled upon during web searches by potential customers.

Google My Business

Google My Business - Automotive SEOClaim your Google My Business location to maximize search engine optimization! That is for websites that are designed to map out locations for dealerships with a local presence. Search engines will bring up sites local to a customer’s IP address when they are searching for a physical dealership location. By claiming your site on these pages you can control your brand and make customers more likely to visit your website and ultimately your physical dealership location.

Content is Key

Keep your website content fresh. While having lots of content is essential, it has to be current and up to date. The search engines track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change on the site, whether it’s a new article or automotive blog post, will help to boost your rank.

Search engines like Google and Bing are constantly evolving in terms of how they find information on the web. Consequently, you will have to change your dealership site and pages to correspond with the changes that are occurring in search engine technology if you want to stay on the cutting edge of Search Engine Optimization for your dealership.

Patience is Important

When it comes to search engine optimization, you also need to be patient. Dealers are not going to see immediate jumps in traffic simply because they worked on optimizing their site yesterday. It can take several months to see a significant result from your search engine optimization process as it is being conducted. Especially if you are a new dealership, or have recently started updating the website.

You might work hard changing things around and not see an instant reward with those adjustments. Don’t get discouraged during the process. Just keep at it and you will eventually see the results of growing traffic to your website.

Check out the Competition

Grab any information your competitors give you and use it to your advantage as well. Sometimes, competing dealership websites will give you exact information about their targeted keywords objectives. There are some common ways to find this information out. One is to look in the META tag of the dealership’s homepage. Additionally, on some pages with articles and blogs, some or all of the keywords will be in bold. Spend some time reviewing competition sites and if they are doing well in their strategy monitor closely but if they aren’t doing a lot it should be easier to grow your own exposure in search results.

Linking to Lists

Linking to lists is very popular for dealership websites and can help your search engine optimization. You can find a lot of articles that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well – written content with relevant content composed as lists with numbers, not bullets, such as “10 ways to buy a new SUV for your family.”

Keywords on the Website

Automotive SEO Keywords

Place your keywords in unexpected places on your web site. Obviously, you are using pictures, advertisements, graphics, or other forms of media where the coding is unseen, include your keywords in there somewhere – like in the alt tags for images. Doing this gives you an upper hand because you are not bombarding your readers with it, but it is still seen by search engines like Google.

You may also wish to include the keywords within the title of site pages. Your title is your websites first handshake with the various search engines, so make it very relevant and friendly. By having a more generic word in the title, searchers who aren’t aware of your company’s name will still visit your website to find the vehicles or services they are looking for.

Inbound Link Strategy

Set up a strategy for getting inbound links to your website from relevant, highly-ranked websites. Of course, everyone’s goal is to find a way for Wikipedia, the most highly ranked site of all, to send us its link juice. Your goal should be to find other websites who’s topic matches your dealership to provide you with their Page Rank boosting links.

Build a great series of appropriate backlinks on your automotive site. Have your keyword phrases be in the all titles of those links for sure. Make sure that these links are related to your own content, otherwise, they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas and other web sites to visit your site.

Building a steady volume of backlinks is critical to all internet marketers, but it is important to know that all backlinks to your site are not equal. Google assigns page rank scores to all websites as part of its ranking process algorithm. Your goal should be to attract backlinks from websites that have a page rank that is at least equal to your own, but preferably higher obviously. Higher page rank signifies higher status in the eyes of the search engine results and the fact they are linking back to you, can raise your own status in search rankings. Which leads to more traffic and in turn more leads – with sales generated.

Make it a Daily Routine

A great way to improve search engine optimization is to work on it as part of your daily routine, in the same way, you would check your emails. This is because SEO techniques are not static, as search engines evolve continually and rapidly, and what worked yesterday might not work today or tomorrow moving forward.

Focus on Images Too

When looking to ramp up the dealership profile, don’t forget that image names count in search results – quite heavily, in fact. Be sure to give the names of the images that searchers will easily find. If you’re writing about a particular vehicle model, be sure to include keywords for that product in the image name itself, so that the image will pop up in a Google image search result.

Blogging and Content

Add a blog to your website in order to maintain the freshness of your dealership content and to target specific long-tail keywords, both of which will increase your page rank within Google. You can also place links to and from blog posts on other areas of your site to refresh the content on pages that are not typically updated – like the manufacturer content that is provided automatically.

Writing unique content is an overlooked SEO strategy. The Internet is filled with free information on many websites. The best way for your content to get attention is by using information that is either very specific on a vehicle for example or not widely published. This will give your site a competitive edge over those using stale and widely published information that is on every other dealership site.

Knowing which search engines and keywords are used by a target audience is very important when utilizing search engine optimization.

Highlight Industry News

To get an immediate increase in traffic pay attention to the industry and manufacturer news. If you cover a soon to be searched topic (or new vehicle model) before other sites do, most search engine algorithms will place your link at the top. To get the latest scoops you can follow people relevant to the industry on Twitter and set up notifications from Google to get emails when something relevant shows up about the new model being launched.

Social Media

Get involved in social media heavily. Posting links to your website content on some of these sites can get you multiple responses that can add to your audience base. It’s a great way to draw in new leads and customers!

Monitor Ranking

You should always monitor the ranking of your page using programs such as the Google Console and Analytics. You should also always know what location the people visiting your website are from. Check this information on a consistent basis so that you can alter your targeting strategies if required at all. Once a month is suggested for a dealership – let experts regularly oversee, monitor but don’t obsess over it every day.

Improve Dealership Traffic

Search Engine Optimization is not a big mystery, and there is nothing unethical about conducting it. Every dealership owner who wants to increase his or her website’s traffic (i.e., every automotive dealer owner) should be willing to take steps to improve search engine rankings.

Using the tips we went over here will help increase the popularity of your website over time.

If you want to increase the traffic to your dealership website by making it more visible on search engines, remember these tips and you will have more visitors, leads, and ultimately sales!

Local Dealership SEO
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Posted by Shawn Ryder

Importance of focus on Local SEO

Automotive Marketing, Automotive Industry, Search Engine Optimization, SEO

What is Local SEO Important?

When it comes to the automotive industry and Local SEO it is imperative that you know the basics and makes sure that you’re following them on a consistent basis.

SEO is always key driving business and opportunities to your website on a consistent basis however when it comes to the local market obviously that’s where the dealership needs to focus.

For example, if you’re a dealer in a market and you have a competitive similar manufacturer close to you then you need to ensure that you are doing a better job on Google my business than that competition.

While focusing on backlinks, keywords long-tail keywords, and more are important obviously from your perspective you want to do better than a competition down the road.

Google My Business

That is why when it comes to your website Google my business social media and other platforms you need to ensure that you mention your local area on a regular basis. So if you are going to sponsor an athlete in the area make sure that you have that content on your website and anything relevant obviously going on social media.

People will search based on the area that they’re in when looking for a new vehicle obviously. There are circumstances where they will travel but that is the minority rather than the majority of people that are in the market for vehicles.

So moving forward you need to look at ways to improve your Google my business account with strong reviews a number of photographs of the dealership’s regular posting on Google and building content on your website that reflects your local market.

Bringing traffic in from multiple locations is great but obviously, when looking at the data you want most traffic to come from your local market so focus on growing keywords that relate with the market you’re located.

Because people will search on the phrase is like dealers near me or dealers near a city close to me and so on so you want to make sure that content relates to those areas.

Another great thing obviously is making sure that you’re in directories that have your address and dealership name matching the website and all of the locations that can be found.

there are ways that I work with dealers to ensure this is done through content, social media, adding the address to a number of directories, and so much more.

SEO Tips
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Posted by Shawn Ryder

Generate More Leads With These Search Engine Optimization Tips

Search Engine Optimization, Automotive Marketing, SEO

SEO involves boosting your website’s chances of being found by search engines. The more people that come to your site, the higher the likelihood that you will make money and be successful. These tips can help you learn proper SEO.

Your domain name should contain a keyword related to your content. Your website should be easy for visitors to find when they do a web search. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.

If you want to have your site showing higher, you need to help the web spiders who determine the rankings. Spiders help people to find your website during searches, so it is important that they can understand your site. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works.

Keep in mind that spiders can’t do anything with your URLs if they read like a bunch of random numbers. Certain language can confuse a search engine, which is why each URL should have a meaningful name, as well as pertinent keywords.

One SEO technique to try is a blog. Link it with other related blogs and see your traffic increase. The algorithms used by search engines are particularly favorable towards blogs. Blogs are consistently updated and have structured data, both things algorithms like. If you want a high search engine ranking, backlinks are really important.

Use an accurate title tag to make sure that search engines will understand your page content. Search engines only display 60 characters, so keep it short. After 60 characters, search engines also weigh terms less highly.

Before beginning a website, research information about your keywords. You should determine what the most effective keywords to incorporate into your content and titles will be. Knowing how people search for your business will help you find appropriate keywords. Keeping this content highlighted helps raise your search engine rankings.

Taking the time to proofread a website’s content is an important task that many webmasters fail to do. Your website needs to be clear and legible. If there are a lot of grammar mistakes, or if you spelled your keywords wrong, you can bet that a lot of search engines will not include your site.

As good as your website may be, it can always be better. That means that your website is never truly complete and you should always be on the lookout for problems. Don’t ever stop striving to improve.

You should have a listing with Yahoo and Google to get yourself out there. These services give you free publicity that, in turn, bring you more visitors and more visibility. Don’t turn away free publicity.

Make use of the “alt” tags for image links when using SEO to boost your rankings. The purpose of these tags is to replace images, should the viewer choose not to view them. Search engines will also read these tags, and use them when determining your site’s ranking, so make sure to put in some keywords.

When you make the most of SEO it will boost your business. Many business are unaware of this fact.

If you want your site to automatically achieve higher search engine rankings, consider joining forces with the BBB (Better Business Bureau) and the Chamber of Commerce in your area. These organizations link to their member businesses, so you can get more local visitors. Also, if you are a part of this Better Business Bureau and have good ratings on their site, your customers will trust you even more.

Use keywords in anchor text. Avoid words that are not useful in optimization. SEO specialists can assist you with knowing what anchor text should be used.

Consider using the services of a company that specializes in search engine optimization. Having good SEO content is key to moving your site up in relevant search results. Today there are many companies that sell the service of search engine optimization. Depending on what they provide and various promotions available, these tools and services can represent an affordable option for many businesses.

Use the language meta tag if your site is not written in English. This increases your ranking when searches look for content specific to the language in which your site’s content is written.

Knowing your search standing is crucial in utilizing SEO tips. If you don’t keep track of your standings then you will not know if your efforts in SEO are paying off. You can follow your page rank with the Google toolbar or Alexa.

SEO improves your ranking when your keywords are searched for. Showing up in the search engine results is going to bring you more traffic and increase revenue. Using these tips, you can use SEO on your website.

In and Outs of SEO
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Posted by Shawn Ryder

Learn The Ins And Outs Of Search Engine Optimization

Automotive Marketing, Search Engine Optimization, SEO

There is a key component that can be the bridge between your business and online success. While your website may be top of the line and your product, service or blog may be well worth the visit, you may get nowhere without SEO. If you do not know what SEO is or if you do understand but do not know where to start this article will help.

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

One good way to get people to see your website first on a search engine is to use keywords. The keywords should be affiliated with your website or the product that you are selling. If you use too many keywords, you will be labeled as a spammer which will hurt your traffic.

To demonstrate the importance of a keyword to search engines, bold it on its first use. Search engines are able to recognize when text is bolder and rate bolder words as being more important to your page. Having a bold word will help search engines to find your keyword and to look for additional appearances of it on your page.

Track where people on your site are going. When you determine where people are going, you know where you need to concentrate your efforts. If you have a restaurant, chances are people are checking out your menu. This lets you know that this is an area of your site that you need to keep fresh and updated.

Do not spread yourself too thin. Use a limited amount of keywords throughout your entire website. Some search engines recommend no more than twenty. If you do more than this, you may end up not getting the searches you want, because the search engine recognizes you are overdoing it. Keep it simple!

One important tip that you should remember is that you should never republish an article at different links on your site. Google ranks pages in its SERP based on quality and considers different links to articles with similar content as a low-quality link. Instead, use references to one single link.

Bold your keywords to allow search engine crawlers an easier hunt. Crawlers are intelligent, but sometimes they may have difficulty recognizing what your keywords are. To alleviate this issue, highlight your keywords by putting them in bold. It will make them easier to find, take less time for the crawler, and put you higher in the rankings.

Though your site might be really good, it can never be perfect. Understand this, and you will want to improve your site daily. You should always be seeking to improve visitor numbers.

Try to get your page link on a .edu or .gov site for better search engine optimization. Because these sites are top-level domains and are considered to be very credible and reliable, people who see your link on a .edu or .gov will think you are legitimate and credible as well.

You should make sure that the content on your site is readable rather than stuffed full of keywords. Many people do not understand how search engines work and just want to be able to get the information they need in a quick manner. If you keyword stuff your site, it could make it difficult to read and thus put a damper on the amount of traffic you get.

Make sure to research your keywords before placing them into your content. Try using websites like Google’s Keyword External Tool or Word Tracker to see what keywords are “hot” when it comes to your subject matter. By strategically using and placing keywords like this, you can raise your ranking in the search engine results.

To maximize your SEO potential, remember to write not only to your human audience, but also for the search engine. That means including things like keyword rich titles and description fields and headers that are formatted as h1 and h2. Also make your content interesting and interactive to promote more bookmarking of your content.

Stay at the top of the search results by devoting a portion of your web space to keyword-rich content as it relates to the latest and greatest in fads, trends, and of-the-moment topics. Chase new points of interest and update them frequently to attract new users who will reward your on-trend outlook with more clicks and unique visitors.

Having a blog on your company website increases its search engine ratings because it makes the website competitive outside of its product keyword areas. Your company may have very strong keywords on every page, but so do other companies that sell the same product. Adding a blog opens up a whole new world of keywords because the content is not so structured.

For more technical and current insight into your competitors’ keywords and site content, visit each of your individual competitors’ pages and view the source page. The information contained in the pages’ code should help you to identify which keywords your competitors are using to bring in your target market.

Whenever possible, consolidate pages that have very similar or closely corresponding text and graphics. Establish which one will be your best representation – this is the page that will show up in search results. This makes your site more efficient by reducing the amount of code that search engines must filter through to establish your site’s relevancy score.

When using search engine optimization techniques, it is very important to monitor where your site falls in the search engines. There are many tools that can track your search engine ranking. When making changes to your site to optimize your search engine rankings, watch to see how they affect your ranking before making any more changes.

Having your website reach its full potential is a gratifying and profitable experience. If you use the tips outlined in this article you will find that your website can receive more traffic. More traffic means more consumers. More consumers are great news for any website. In short, embrace SEO today make more money tomorrow!

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