shawn@shawnryder.com
Search Engine Results
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Posted by Shawn Ryder

Achieve Top Search Engine Results And Conversions With SEO Tips That Work

SEO

The best websites out there grow organically in popularity, in the sense that their recognition is grass-roots and not necessarily always purchased through sponsored advertising. You can find out how you can also work to grow your site organically by implementing the great search engine optimization tips (SEO) in the text below.

There are many virtues in the field of Search Engine Optimization, and patience is the biggest one. When trafficking your site, especially if you’re a do-it-yourself businessperson, you have to realize that it takes time to get your business ranked up at the top. Results may take months, but you’ll have to keep working in the meantime.

Obtaining your search engine optimization goals can be made easier by using graphics and images. Use low-resolution images because high-resolution images will increase the loading time. Keywords within the images themselves will be read by search engine spiders. People enjoy seeing images and graphics on a website and it can help describe your article, blog or product as well as produce search engine results for optimal traffic to your site.

Always check your keyword density when working towards search engine optimization goals. 3-5 percent should be the total of links or text on a page. Spread the information on your whole site, not just on your homepage. Every page needs keywords for search engines to recognize content.

Once you get your site ranked where you want it you can never stop working on search engine optimization. If you aren’t improving your site then you are degrading its effectiveness. If you allow your site to slip down then someone will start ranking above you. Add new, relevant content continually and always work on improving your links.

If you are looking to get more visibility, it is important that you add your website to blog directories. When you add your website to blog directories that are related to your end product, you are creating inbound links, which give you more targeted internet traffic in the long run.

Switch up your styles. You may think that the more often you “name-drop” keywords on your website, the more easily it will be found. While that is likely true, it is difficult to have a decent content flow, when you consistently insert the same words, repeatedly. Change it up to please your readers and vary your information.

Start from the top. You likely will not be able to tackle your entire website for optimization in a week, let alone a day. Begin by working with your top ranked pages, and move down from there. The most popular pages will be the ones to bring you the most hits from optimization anyway, but optimizing them all will bring your site ranking upwards as a whole.

When building your affiliate website, you have to be sure your visitors can easily and quickly find your site. One way to achieve this is to help the search engines to find and correctly categorize your site. It is a good and rewarding practice to insert descriptive meta elements into your pages’ HTML code, as this helps the search engines to categorize your pages.

You should always use your keyword phrases in your HTML title tag. The title tag is the main weight during a search using a search engine. If you were the reader, what words would you be likely to search for? Once those words have been identified, they should be added to your page title.

When setting up the Title tag on the pages of your site you should leave off your company name unless it is a well-known name. Many people will not search for the name of your company directly and it could limit the number of hits that your site receives.

Search engines can be a powerful tool when it comes to driving internet traffic to your site. Be sure your website is spider friendly for the best in search engine ratings. Spiders are only capable of reading text, so it is critical that you tag each image that appears on your site. Make your descriptions keyword-rich.

Search engines like Google and Yahoo are constantly evolving in terms of how they find information on the web. Consequently, you will have to change your pages to correspond with the changes that are occurring in the search technology if you want to stay on the cutting edge of Search Engine Optimization.

Creating a sitemap for your website will benefit you greatly when it comes to your website’s SEO potential. Having a sitemap is important because it allows search engines to more easily index your site. Additionally, it strongly helps your PageRank and link popularity. It should also go without saying that having a strong sitemap will help your human users more easily navigate your website.

Among the best things you can do to improve your website and increase your search engine optimization is to add a blog. This will give your company more (often free) publicity. Additionally, it will help you to make personal connections that could lead to more business. By applying a few good SEO tips to your company’s blog, you will see your company websites search engine ratings rise quickly.

Don’t be afraid to use your keywords more if the language sounds natural. While search engines will penalize your site if it appears you are keyword-stuffing, if you can read your content out loud and it sounds normal and natural, you are unlikely to trip that penalty. Search engines try to remove spam, not sites with many incidences of a single word or phrase.

This article has made it clear to you that there are many ways to skin a cat when it comes to SEO. You may not need to apply all these tips in order to increase your ranking, or you may have to apply even more. It all depends on your site’s market and other factors. You should just focus on using these tips for the time being if you want a solid start.

Facebook Declining
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Posted by Shawn Ryder

Why Facebook Organic Reaches Is Declining

Automotive Marketing, Digital Marketing, SEO, Social Media, Social Media Marketing

The subject of falling organic Facebook organic reach has long been causing heated discussions and headaches for marketers around the world over the last year. This is because, thanks to Facebook’s new algorithm update, organic reach on this platform took a big nose dive in the last six months or so – a drop of which has not been seen since at least 2020, when social networking giant Twitter was on the verge of going public. Now, Facebook has responded by announcing that it is planning to fix the problems with its organic SEO efforts by introducing a brand new approach. In other words, we can now look forward to more organic growth on this social network, but one that will definitely take place on the back foot of competitors.

Why Facebook Organic Reach Is Declining

This news does not necessarily mean that organic search engine ranking will be hit hard in the near future, though. This is largely due to the fact that Facebook still has a ton of potential in the realm of paid advertising. And its competitors too – particularly Google – are doing their very best to keep up with the latest trends in organic search engine rankings. But for most brands, the bottom line remains the same: do not sacrifice your organic SEO results just because your competitors are making some moves in this space. After all, the ultimate goal is to have as many organic connections as possible, which means making sure that each and every link you establish counts.

If there is one thing that you can count on as a general rule of thumb when it comes to the topic of organic SEO, it is that Facebook is definitely going to have a much harder time in the future trying to get organic rankings than it has the previous few years. This is primarily because the search engine giant is constantly updating its algorithms to keep up with changes in the web world. For instance, this past June, Facebook launched a feature that would let businesses post comments in their main page’s News Feed. This way, they would be able to tell their followers what they were up to without having to even leave the site. However, as this feature began to roll out, some marketers were very vocal about their distaste for it, citing several reasons. One of these being that it makes it easy to spam their page, especially in light of recent reports from researchers who claim that more consumers are turning to social media for news and information.

Google Search Console
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Posted by Shawn Ryder

What is Google Search Console?

Automotive Industry, Automotive Marketing, Digital Marketing, SEO

Google search console is a free service provided by Google that allows webmasters to see the indexing status of their website and how frequently it is being indexed. With this service you can see if your website is included in Google’s latest Panda and Penguin updates. The information gathered through the service will help you identify the areas in your website that need to be improved upon and will help you decide which direction your website is taking in order to remain competitive in the search engines.

This free service comes from Google and is available on the web. There are also other free services such as Screaming Frog and PageScout that have similar functionality.

There are many factors that affect search engine indexing and the status of your site. For example, if your site is not indexed, Google will not have a chance to see any of the contents on your website. It is important to remember that when you have a poor or broken status, your page cannot be listed in Google’s index.

Google’s crawler is constantly scanning the Internet for new websites to index. The more websites it finds, the higher the probability of your website being included in Google’s indexing process. Google indexes over three billion pages each month. If you are not getting ranked high enough in Google, it could be affecting your business and affecting your ability to get customers.

Google is constantly updating its algorithm. This means that if your website does not have any relevant back links, if it is not updated frequently, it will not be able to maintain its position. The indexing process takes time and with the use of a free Google Serach console you will be able to see what factors affect your website’s ranking and determine what changes should be made in order to improve your page rank.

By using the free Google Serach console you will be able to see all of the pages of your site, all the URLs, the meta tags, the header, the alt tags and all of the meta description and meta keywords. You will also be able to see how popular your site is in Google’s search engine. This will help you determine the type of keywords you are using to improve your rankings. by knowing what keywords are used most frequently by search engines.

Another thing you can do is to see where in your website is your site ranking in terms of page rank. By using this you will be able to make some quick and easy changes to increase your page rank and improve your site’s search engine rankings.

Once you become familiar with how the search engines work you can apply the information you learn to your own website. This is important for web masters as well because it is important to stay on top of changes to the indexing system so that your site does not fall off the pages when new pages are added. It is always better to catch problems early so that you don’t have to spend money fixing them.

It is possible to make your own website with little knowledge of search engine optimization and link building. You will be able to make it look professional without much work and be able to easily update the site with minimal expense.

The best part of the site is the back link builder which is very simple and easy to use. It will automatically generate links from other websites to yours and automatically submit them to the major search engines.

You can use the site to make changes in the pages as well. You can add new pages to the site with ease or remove existing pages. Once you have done this it will be easier to update your site.

You can create back links to your site easily and quickly without having to worry about having to search for it yourself. If you don’t have a lot of time to create the site manually then a free Google search console is a great way to create your own site in minutes.

Automotive Backlinks
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Posted by Shawn Ryder

What are Automotive Backlinks?

Automotive Industry, Automotive Marketing, SEO

If you’re in the automotive industry, you have probably heard about the use of automotive backlinks and how they can help you get more traffic to your website. Automotive backlinks are links that point back to your site from another site, so if you have an excellent car site, and someone likes your blog, they might go to your site, click on one of your links, and you’ve got more traffic.

There are several places that you can find these auto sites. You can either look them up in Google or you can just search for ‘auto links’. If you’re looking to increase your page ranking, you can’t do much better than this method.

The thing about this method is that it’s not something that will work very well with search engines. They look at sites with a high number of backlinks as being more authoritative, meaning that their quality is higher, so they will put more weight on that link. When someone clicks on your link and goes to your website, the search engine bots will see that as evidence that you have authority over your site, so you will have a higher position in the SERPs.

This isn’t necessarily a bad thing, because many websites are built with too many links and they actually make it harder for them to rank higher. It’s like putting lots of sandbags over your car because they all point out to the wrong direction.

On the other hand, it will help you because when people go to your site, they will be more likely to click on the link, which means that you will be more likely to have more visitors and therefore a higher ranking in search engines. If you’re a website owner who has a small budget, you might want to try to get some other types of links instead of automotive backlinks.

Some people find it more beneficial to get links from blogs that talk about your niche, because blogs are seen as more authoritative than auto sites. It will take some time to build an impressive list of auto sites, but when you’re able to do this, you should be able to achieve better results, since you’ll have more authority over those links, and therefore a higher ranking.

You can write quality articles for your website about any topic, so make sure that you get a good set of keywords for your articles, and get a way to track your rankings. This will give you a clear picture of what your ranking is, so you know what you need to improve on.

Another way that you can get some auto sites is to buy them. If you’re going to buy them, you should check to see if the domain name is available or not.

Buying a domain name that’s already taken is very expensive. You can try to buy one up yourself, but unless you’re an expert, you will probably lose money doing this. The best way to get domain names is to buy a website that doesn’t have a very strong reputation and is already owned by someone else, which means that they can still use it for future purposes.

There are plenty of websites that sell domains like this, and you may want to check these out. If you don’t want to go through this hassle, you can also search for domains on other sites, but you will have to pay a bit more for them. If you really want to get good domain names, you’ll have to buy the domain from someone who owns one or two of the major search engines, and then buy them from there.

Auto sites can give you a good source of quality backlinks, but it is not the only source. In fact, you can get many backlinks from blogs, which will allow you to get more links from other websites.

Getting backlinks from other websites is the fastest way to get them from search engines because they will show them to other webmasters, and the search engines will take note of those sites. This will help you get even more backlinks from other websites, which will increase your ranking in the search engines.

Automotive SEO
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Posted by Shawn Ryder

Is SEO Important for Car Dealers?

Automotive Industry, Automotive Marketing, SEO

When you talk about selling cars, you would most likely mention the importance of SEO when it comes to promoting your site. The truth is that SEO is vital for all types of businesses to keep their websites updated and to stay on top of search engines. SEO is not limited to selling cars but it is also a big part of any type of website that deals with a product or service. If you are looking for ways to promote your business or your site, you will want to read on to find out how you can make SEO work for you.

There are several different kinds of cars that are sold by car dealers. Some of these include the used cars and classic cars. Even though they are not brand new, they still need to have their own set of car tags so that buyers can easily find them once they start browsing through the car classifieds.

When you are dealing with car salespeople, they are always trying to get customers to buy their cars. They want their sales pitch to be a pleasant experience for their clients. To ensure this, they would be willing to offer discounts and great deals for people who have found them on the internet.

If you own a website for a car dealership, you will want to pay close attention to the way that you do SEO for your website. You should always have a website address in the URL because you are doing SEO to bring more traffic to your website. Your site needs to be easy to navigate and provide great information. You also want to include information such as car sales information, vehicle details and pictures so that buyers can take a closer look at the vehicle that they are interested in.

As you go about promoting your site, you want to include keywords throughout your content so that the search engines can find your site easily. This way, you will be able to get a better ranking on search engines so that more people will be able to find you.

In addition to having high-ranking keywords in your website content, you also need to use some keywords on your page titles and within the body of text of your site. You can also use anchor text in order to get the search engines to link back to your site directly. This means that when people search for a particular product or service in the search engines, your site will be one of the first that pops up in their search results. which will result in more visitors and more potential customers for you.

While SEO might seem like a lot of steps to take when you are dealing with car salespeople, you will be surprised at just how easy it really is to achieve success when you follow certain SEO tips. You should always keep track of the trends that are going on in the internet and watch what search engines are going at the moment. Keep your site up to date with any changes that are going on and always keep your website fresh.

You can achieve many things with the help of search engines and you should be happy that you took the time to learn how to use SEO for your website marketing. SEO does work for almost any type of business and there are no limits to the success that you can achieve.

You will find that people will be much more likely to buy from you if you are promoting products and services through your website instead of simply selling them on the side of the street or in a car sales place. This is because people know that you have something to offer them and you have a proven track record of success. When you are dealing with car salespeople, you want to make them feel like you do not only want to sell them your product, but you have a genuine concern for what they are looking for.

So when you are looking for ways to promote your website or promote your car salesmen, you want to make sure that you know how to promote your site. In addition to promoting your website or car salesmen, you should also use all of the tools available to make your site even more visible on the internet.

You should make sure that your website appears in the search engines regularly and you should make sure that you follow any SEO tips that are offered to you. This way, your website will get more exposure and you will be able to reach your marketing goals.

SEO Backlinks
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Posted by Shawn Ryder

How important are Backlinks?

Automotive Marketing, Digital Marketing, SEO

When you read SEO articles and watch the web-related media, the one question that almost everyone asks is: “How important are backlinks?” The answer seems to be: very important indeed.

While Google is certainly going to move towards quality content over everything else, backlinks still are as important, if not more so, as they have always been. No matter what the new Google algorithm changes are, there’s still nothing that can really compete with a good backlink from a reliable source. For example, in order to obtain the most favorable page ranking, Google has begun a new initiative that allows sites to be approved if there are high traffic amounts to their main pages. In addition, Google also wants to see websites that use keywords in their titles (as opposed to on their main page), and which have good incoming links to those pages.

One of the best places to learn about how important backlinks are is Google itself. The company runs a number of tools that can help you learn what backlinks your site receives, how well your site ranks in different search engines, and where your site is listed in the search results.

There are many other great resources online, but if you want to know how important search engine optimization is, I would recommend using Google to educate yourself. Google offers many free tools and even offers a search engine marketing course that will show you how to optimize your website and make it visible to the search engines. As you become more proficient at Search Engine Optimization, you may begin to see that getting backlinks is key to increasing your search engine ranking. This, of course, requires that you have a good content on your website.

Link building is something that requires patience and work, but the rewards are well worth the effort, especially when you consider how important backlinks can be to your online business. Google is constantly working to improve its algorithms and improve the quality of the information it provides to users. That means that it needs as many links as possible, and a backlink is essential to having success.

If you are looking for a quick answer to the question, you might want to consider hiring a freelance writer or a search engine optimization specialist to help you out. The Internet is a wonderful tool and resource, but if you do your homework, you’ll discover that the answer lies with Google.

Some people look at it as a one-time investment (search engine optimization) or an ongoing task (backlinks). However, it’s a continuous process. The more work you do, the more results you will see, and the more traffic you’ll get.

Once you reach the top of the search engine results page, you may think you’ve done all you need to do to keep your web page to rank high. However, there’s much more to it than that.

A lot of work focuses on improving your website’s quality – your keywords, your Meta tags, etc. – but you still have to do much more.

You can easily go from ranking high in the search results to having tons of traffic in just a few weeks. If you haven’t already discovered it, search engines are constantly watching how you rank for your keywords. And with the ever-changing search engine algorithms, it only gets harder. As more people are searching for keywords, your site will rank high in the organic listings because there is a greater chance of being found. You need to adapt hard working abilities in order to rank your blog higher despite google strict algorithms.

With that said, your search engine ranking depends more on your keywords and how you position your site on the first page than it does on backlinks alone. If you want to be ranked well, you need to learn how to be effective with the link building process, and to ensure that your site ranks high in the organic listings.

Automotive Dealership - Shawn Ryder
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Posted by Shawn Ryder

Car Dealership – Drive More Customers

Dealership Tips, SEO

One of the most effective ways to drive traffic to your website is through the use of car dealerships, but not everyone has an understanding of what marketing and advertising entail. Not everyone is aware that car salesmen need the best tools available to them in order to succeed. Here is a little information that can help you understand the importance of online marketing, whether you are new to the business or have been at it for a while.

In general, any car dealer will have their own list of potential clients. These clients may come from many different places, but the main driving force will always be people that are looking for a new vehicle. In order to get people interested in buying a vehicle, a car dealership will use various tactics to promote their vehicles.

The Internet has provided car dealers with a powerful tool to market to the public. The main thing that a dealership does is promote their brand. Through digital marketing, a dealership can reach a massive group of people all at once. This will make it easier for them to drive qualified customers into their dealership.

Another reason that digital marketing is very important to car dealerships is that they are going to need to ensure that people get to their website first before searching through the search engines. Car dealerships cannot afford to have visitors come and go on their website. Search engines are used to finding sites that have relevant information, so if there is no direct connection between the car dealer and a potential customer, then this can cost the car dealer money. Because of this, online marketing and advertising are crucial for a dealership to keep its customer base as large as possible. It is important that car dealerships have websites that are designed to keep visitors interested by allowing them to find relevant information in just a few minutes.

SEO is also a great way to promote a dealership. There are many different techniques used by companies to advertise and reach people, but one of the best ones is through social media marketing. This includes things like blogs, websites, and podcasts. These types of sites allow people to see how popular the dealership is, as well as what type of cars they have and where they can find more information about them.

SEO and social media marketing are vital to the success of any car dealership because it allows people to find the information that they need about a particular car without even leaving the comfort of their own home. Search engines can get a hold of any information on the internet, but it is important that it comes from a credible source. In order to accomplish this, people should only go to websites that have been established and reliable. The best thing that a car dealership can do for themselves is to focus on getting as much information out there as possible.

By using a combination of all of the above methods, a car dealership can build a strong network of people that they can use to promote their products and services. This is a crucial tool for a car dealership because of how large a group of people a dealership will have to work with at once.

Car dealerships need to know that they are constantly promoting themselves in order to stay afloat in today’s world. If people know that they have a large group of people who can refer people to their website, they will be more likely to be successful than a dealership that does not have a presence on the internet. A good car dealership needs to have everything that they need in order to continue to drive more customers into their showroom.

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Posted by Shawn Ryder

Should you outsource Automotive SEO?

Automotive Marketing, Dealership Tips, SEO

Getting the top search engine rankings is crucial for any auto dealer.

While there are many methods of marketing and advertising an auto dealership, having a well designed and SEO optimized web site is critical to keep sales moving in record time. If you own or manage a dealership you need to be sure you are doing everything you can to optimize your web site.

An auto dealer’s web site has the opportunity to do very little to market themselves. There may be a small ad at the very bottom of each page. That is about it. When you optimize your web site for search engines, you take your marketing to the next level and really drive traffic to your web site.

You will have to pay for the services of a professional who specializes in automotive dealer SEO services. You want someone who understands how to use keywords to increase your chances of getting found online.

SEO Professionals

When you get a professional service, they will analyze your dealer’s web site and find places to improve on your SEO. Once your website has been optimized, they will create a landing page that can help you get visitors to your auto dealership site in record time.

Another aspect that can help you increase the success of your auto web site is to make sure your domain name is relevant to your business. You need to have a domain that people will remember when they are searching online. The domain name also should be short and easy to type. Having a domain that is too long may be confusing to potential customers.

Remember, having a good website for your auto dealer web site is important for both your personal marketing and business marketing. It can make it easier for you to get traffic to your website, increase your website ranking and keep sales moving.

If you own an auto dealership, you don’t want to waste your time or money on a good search engine optimization service that will do nothing but cost you money. Make sure you select a company with a solid reputation and a lot of experience with this particular service.

Don’t just rely on a simple, cookie-cutter approach to driving traffic to your automotive web site. You want your site to be as unique and well optimized as possible. With this in mind, it makes sense to hire a professional to help you ensure your site ranks at the top of the search engines and is something you will be proud to show off. to your friends and family.

While you can design your site yourself, it may take some effort on your part as well as a higher fee, and hiring a professional may be a better option if you really want to have the best results. The web designer can write articles that can help get your site listed in the top ten results on search engines and give you more visibility in the search engines.

Hiring SEO Experts

Another advantage of hiring an SEO expert is that he or she will know what keywords will bring you the most success and help you rank higher in search engines. They can also take a look at your web content and make sure it contains the correct keywords.

If you want to drive more traffic to your website, search engines are constantly being upgraded and making changes to their algorithms. If your website is not indexed quickly, your site may be lost to the major search engines. An experienced SEO service can help you find new and creative ways to drive targeted traffic to your web site.

You want to keep in mind that even with an SEO specialist, there are still some things that must be done for your website to be successful. You need to know how to keep it updated with recent information and keep it relevant to your industry.

Dealership CRM
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Posted by Shawn Ryder

How to Grow Your Ecommerce Business with SEO: A Detailed Guide

Digital Marketing, SEO

Grow Your Ecommerce Business

Do you run an ecommerce business? As you may already know, there is a great competition in online marketing industry. This trend is going to continue for years, and if you want to stay ahead of your competitors —- you should start SEO or change your SEO strategy. It is estimated that there are more than 10, 00,000 ecommerce stores and there is only one position on Google.

In this post, I will help you understand why SEO is important for your ecommerce business. I have been helping many small and large ecommerce businesses for years. I know what it takes to run a successful SEO campaign. Whether you are selling fashion products or electronic goods, I can help you improve your sales by driving huge traffic to your website.
Before we go into details, let’s’ first see what SEO for ecommerce website mean?
What is SEO for ecommerce website?

Ecommerce SEO is a strategy that is specifically designed for ecommerce websites. If you are into an ecommerce business, you need to make sure that the SEO strategy you choose is meant for ecommerce websites. The ranking factor of an ecommerce website is much more than a normal SEO campaign.

The purpose of doing SEO for ecommerce website is to give customers a place to learn about what you have to offer and their ability to buy your products. To grow your business online, you must increase the number of customer visiting your website. You need to fix problems that audience come across when finding your business across the internet.
This is where you need to hire an SEO expert. However, if you want to do it on your own —- go through the detailed guide below.

Step-by-step guide to SEO for ecommerce website

A simple and well-designed website is the first step towards a successful ecommerce store. Your eCommerce portal should be easy to use and navigate with plenty of engaging calls-to-action. A poorly designed website will see a high bounce rate. Instead of getting on the top of search engine results, it will lose valuable customers.

However, a great website is not just enough to get on the top of google search engine results. The ecommerce website should be optimized so that the search engines rank your website and put it on the top position. If you want your ecommerce website to rank high on search engine results, go through the detailed steps below –

Research – Know the market

SEO is all about knowing the market and providing what users want. Online sales overtook offline ones as more and more people are using internet to buy products and services. Internet has become one of the important platforms to find products, services, business and related information. The first thing you need to do to grow your ecommerce business is know what users want and provide it.

Know the customers

Not all users use all the products. You should consider the age, gender and location to know your target audience. By understanding your customers, you can provide better products and services. Be careful while choosing the products as any wrong product may spoil the reputation of your website. If you are targeting people between age group 20-30, you should consider including products of their choice.

Know the competitor

Every business has competition and it is must to know what your competitors are doing to grow their business. Same is applicable to SEO also. By knowing the SEO strategies of your competitors, you can focus more on improving your ecommerce business.

Compile the list of SEO strategies and keywords that your competitor is using. Check if they have higher domain authority than you. You can find this information by installing Moz toolbar, as it makes really easy for you.

Research the keywords

Coming to SEO strategies to grow your ecommerce business, keyword research is one of the important steps. I suggest you to go with keywords that are highly relevant to the products on your ecommerce site. Make sure that they have a high match with the search volume and a low difficulty score on Moz’s keyword tool.

Avoid choosing keywords that are too competitive. If the match is too broad, you will end up with high bounce rate and low conversion rate. If people go through your website and don’t find what they are looking for, they may go to some other site.

For example – if you manufacture herbal products, you should not just go with keywords like “organic cosmetics”, “herbal cosmetics” etc, as these are not the specific products that people will search for. Moreover, those keywords have high competition and it may not help your site rank high against your competitors.

The best way is to create blog content that can assist in ranking your ecommerce site for additional keywords.

Product description

The description of your products plays a very important role in enhancing the visibility of your website. Avoid copying the tone of the manufacturer, as it can be found on the product. Instead, make the content catchy by experimenting on vocabulary and using a variety of words. Bridge the gap between the features and benefits. This can be done by describing how the product works and why it is essential to purchase it.

Your voice is of utmost importance as it differentiates from your competitors. It is a great way to engage with specific audience. You have to just appeal the audience’s imagination through words.

Set up site structure

Create a site structure that will enhance the visibility of your site on search engines. Every website should have some structure, and if you follow a streamlined structure, you will create a site that achieves excellence. Follow the below steps to create a site that will enhance SEO.

If you look at the site structure of reputed ecommerce stores, you will find that the popular products are listed in particular category. Similarly, you can see products in categories like – top rated products, featured products, recently viewed products etc. You can decide if you want to go in the same route or not, once you go through the site structure of reputed ecommerce companies.

Plan the hierarchy before developing the website

I have worked with 100+ clients, and surprised to see how they overlook the site structure while designing a website. It is the most important aspect of site’s performance. Only a few webmasters know how it can enhance the website’s performance. It is must to plan the hierarchy before developing the website, especially if you are starting the website from scratch.

Before you start creating pages, plan out the structure and hierarchy of website. You can organize the information on a spreadsheet program or white board. Your hierarchy will become navigation, and every important thing begins here.

Create URL structure based on navigation hierarchy

The next important thing is to develop strong URL structure. This shouldn’t be difficult if you follow the hierarchy logically. Your site structure follows the hierarchy and hence, the URL will be organized as per the site hierarchy. This means that the URL should have real words with appropriate keywords.

Make sure to create site navigation in HTML or CSS, as Flash, Ajax and JavaScript will limit the crawler’s ability to cover the entire website.

Create header that lists to navigation pages

The top header of the site should list the main pages. Adding other menu elements from the main category can become unnecessary. If you have designed parallax site, make sure to provide persistent header menu that displays through each scrolling phase.

While the dropdown menus with CSS effects may provide a unique user experience, they may not enhance the SEO of your ecommerce site. Changing the order of links and adding additional product categories will complicate the user experience.

Develop a perfect internal linking structure

Internal linking structure is very essential, as it allow the users to navigate a website easily. The home page should include internal links to product pages. Webmaster often does the mistake of getting complicated with internal linking. The main idea behind this is to provide some link from one webpage on your site to another page.

Internal linking help search engines know which pages are important and how to reach there. The more internal links you have, the more is the visibility of your ecommerce site. If you want to improve the SEO of your ecommerce site, optimize the internal lining structure.
Site structure is nothing but a product of careful thinking and designing. There are a lot of things to do when optimizing your site for search engines. It if you have a great site structure, it will surely have great SEO.

Technical SEO

There has been a lot of speculation on the value of technical SEO. I am not sure why many of you are scared of the term “technical SEO”. In my case, technical SEO is nothing but, an SEO work that is different from that of content. It gives your content a chance to rank high on search engine results. If you want me to create this subject in-depth, you probably need an advanced SEO guide.

Here, I am going to cover the important aspects of technical SEO from a beginner’s perspective. Go through the below points and start working on technical SEO to enhance the visibility of your ecommerce site.

Audit internal links

The idea behind auditing internal links is to ensure that all the product pages are linked from somewhere, and they can be reached easily. Conducting internal link audit periodically will help you do better in terms of ranking your website. Auditing internal links will allow Google to work out which pages are the most important ones and help the user navigate through the size easily.

You can use a variety of tools to audit the internal links and find broken links. Fix the broken links, unlinked pages, redirected links, unfollowed pages etc to improve the technical SEO of your ecommerce site.

Become mobile responsive

Mobile use of internet is moving at a fast pace and it is expected to dominate the desktop use. BY designing a mobile responsive ecommerce site, you are improving the chances of being found on search engine results. Google loves mobile responsive websites, and it is likely to put your mobile responsive ecommerce site on top of its search results.

A responsive website changes automatically to fit the device. It makes your website look good on devices of different sizes. As mobile grows more and more, choosing mobile responsive websites will help you reach large audience.

Review site map

The best SEO practice was to create HTML sitemap that allow you to review the crawl of URLs. However, you may not get all the URLs indexed from your sitemap. Be sure to review the product specs carefully and create video sitemap to enhance visibility on search engines.

Sitemaps are very important in SEO, as they tell search engines about your site structure and ways to discover the content faster. You should update the XML sitemap, whenever new content is added to the site. Keep the sitemap free from redirected URLs, non-canonical pages, 4XX pages etc. Make sure to check the site map errors in Google Search

Console regularly and fix them.

Optimize crawl budget

Crawl budget optimization is another important strategy in technical SEO that help websites to improve their crawl rate. Crawl budget is the number of pages Google will crawl on your site on any particular day. Your crawl budget is generally determined by the size of your website and the number of links to it.

If Google has allotted lot of crawls on your site, crawl budget is not an issue. However, if Google crawl doesn’t index all your web pages, in that case it is a big issue. You can optimize the crawl budget by maintaining the website and fixing the technical errors.
You can find errors from Google Search Console and redirecting them. You probably need not to optimize crawl budget, if you are doing the site’s maintenance well.

Check indexing

When you create an ecommerce site or any new site for your business, the first thing you need to do is to have people find it. Indexing is the method of processing information gathered by Googlebot from its crawling activities. During indexing, Googlebot processes the words on the page using title tags and ALT attributes.

Checking the index will help you review the disallowed pages. You can check this by entering the site domain in the target search or by using website crawler such as WebSite Auditor. Once your website is indexed, you will get more traffic from search engines.

Improve page speed

Page Speed is one of the Ranking Signals and is Google priority. You can test the page load time with PageSpeed Insights tool to check for speed. You can even use website auditor for the task. If your web page doesn’t pass some aspects of page speed test, Google will give you suggestions on how to fix the issues.

If you are an SEO expert, you will know how important pagespeed is to Google. You can focus on improving the speed of your website, once you have taken care of the big errors. In a study, it was found that more than 40% of the internet users will abandon the website, if it takes more than 3 seconds. Loading time and slow page response is a major contributor to page abandonment. That is why it is important for the website to load quickly.

On-Page SEO

On-Page SEO and off-page SEO are the two important factors that help you improve the pagerank. On-Page optimization includes all those actions that help your site to rank better. When it comes to on-page optimization, you should focus on site structure, keyword optimization, mobile version of website, customer reviews, social media integration etc. Of course, I have included some of these points before.

As mentioned earlier, optimize the product pages on your site for one keyword. Ensure that the page title, sub headers, product descriptions, Meta title, Meta description, image alt tags, URLs etc are well optimized.

Link Building

Link building is one of the important technical SEOs that every ecommerce site owner should focus on. When it comes to link building, you need to earn quality inbound links. If you link low quality sites to your ecommerce store, Google will not only penalize your site, but will not do anything for your business.

Low quality sites usually have poorly written content that is stuffed with keywords and ads. Avoid linking to such sites. Instead, focus more on linking to authority sites and high pagerank sites. You can offer something valuable to high authority sites in exchange for a link.

Marketing

It is difficult to overstate the value of marketing in today’s digital world. As an owner of ecommerce business, you can use social media, content marketing and email marketing to improve your organic presence in search engine rankings. Here are some effective ways to promote eCommerce website and drive sales.

Invest in social media

Social media has revolutionized the way people do business. It has become one of the important platforms to promote your business across different channels. Social media can increase brand recognition and custom loyalty. Integrating social media into marketing mix is crucial and can take your ecommerce store to the next level.

There are many reasons why people use social networks. For this reason, ecommerce business owners should focus more on their social media efforts. It is the best way to build customer retention and relationship with influencers. It is better to create several individual profiles and build relationships.

Content marketing

Content marketing is the process of creating blogs, articles and informative content that your target audience likes, with the purpose of attracting them. For example – if you have an ecommerce business related to herbal products, you can write a blog post with title “How to achieve perfect health by using herbal products”. You can list a few herbal products in the blog and link it to the product page where readers can buy it.

Now, the question is how does it attract traffic? When a user wants to buy herbal products, he/she will search on Google and your article pops-up. The user clicks on the article and likes what he/she sees. The user is likely to click through your handbag product page and start browsing through your shop.

Isn’t pretty cool? Try some best content marketing techniques to promote your ecommerce business.

Use email marketing

Today, email marketing accounts for more than 70% of ecommerce transactions. It is considered as the second most effective forms of marketing. You can boost your ecommerce site’s revenue by implementing email marketing strategies. Some of the best email marketing practices are –

  • Incentivize the customers to review the product
  • Use A/B testing to optimize click through rates
  • Cart abandonment emails to identify bugs
  • Reward most loyal customers
  • Surprise customers with free credit

There are virtually no limits how far we can segment customers and target them across different channels. Email marketing is not just about sending weekly emails. It has a lot to do, especially when it comes to ecommerce store.

Conclusion

There are many reasons to optimize your ecommerce site for search engines. However, the ultimate goal is to increase sales and you can get it done by using the best SEO strategies. There are plenty of SEO tools that help you optimize ranking of your ecommerce website. Some of my favorite tools are –

  • Open Site Explorer
  • Buzzstream
  • Authority Labs for Monitoring
  • Screaming Frog
  • SEO Moz
  • Majestic SEO
  • Ahrefs
  • CognitiveSEO
  • Inboundwriter

Using a combination of these SEO tools will help you streamline the process of growing ecommerce business with SEO. Remember that SEO is not a one-time deal, and you should work constantly to bring the best results to searchers. There is no doubt that SEO needs lot of dedication and effort, but it is worth investing in.

I hope this guide helps you boost the sales of your ecommerce business by driving huge traffic to your ecommerce store.

Please share this post, if you found it interesting.

`If you have something else in mind regarding this topic, leave your comments below!

Automotive Digital Marketing
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Posted by Shawn Ryder

Developing your automotive marketing strategy

Automotive Marketing, Digital Marketing, SEO, Social Media, Social Media Marketing

Establish a clear path of action.

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital Marketing is the promotion of brands using all forms of digital advertising Means to reach consumers.

Digital marketing applies technologies or platforms such as Websites, E-mail, Apps (classic and mobile) and Social Networks. Social Media Marketing (SMM) is a component of digital marketing.

Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their ROI (Return on Investment) more accurately compared to other traditional marketing channels.

Today most of the businesses used these new digital technologies/ Types of digital marketing for advertising & promoting the product/services & for reaching to the targeted Customers/Consumers. There are following types / new technologies used in digital marketing

Your strategy, if a comprehensive one, will be around long-term. At the same time, you have to remain open to changes and improvements if, for instance, your competitors take a new direction, you take a new direction. Flexibility is the name of the game.

Let’s take a look at how to start writing your marketing strategy:

Analyze your dealership

  • Objectives and how you’ll reach them
  • Strengths and weaknesses of the team, business, products, services

Analyze your market

  • How big is it?
  • You growth expectations
  • Customers’ behavior and spending power

Analyze your competition

  • Monitor their messaging, marketing campaigns, social channels, products
  • Their strengths and weaknesses compared to yours
  • Compare pricing, customer support, sales channels, customer demographics, messaging, etc.

Identify your customers

  • Segment your existing and potential customers according to what they want from your dealership – high-quality products, low cost, 24/7 customer support, location, etc.
  • Once you’ve segmented, compare your positioning with that of your competitors – customer support, cheaper/more expensive, fast to market, targeted countries, etc.

Analyze your products and services

  • USP – what makes your product or service unique?
  • Benefits – check out your segments as it’s likely they’ll be looking for different things – price, location, etc.

How will you broadcast your benefits?

  • Website
  • Blog posts
  • Social media
  • Email campaigns
  • Promotions and offers
  • PR
  • Paid ads
  • Events and trade shows
  • Traditional press
  • TV and radio
  • Word of mouth

Having agreed on your dealership marketing strategy, you’re now ready to build your marketing plan, and launch campaigns. Your plan will identify budgeting, deadlines, key team members, channels, etc.

Advantages of Digital Marketing

There are many advantages of digital marketing, including:

It’s more affordable to deploy than traditional marketing and advertising

  • Digital marketing goes from planning to execution more quickly.
  • Digital marketing gives fans/viewers/readers a chance to share your content.
  • Digital marketing campaigns are easier to attach to other campaigns & growth in the customer’s base.
  • Digital marketing campaigns have longer shelf lives & access to wide international markets.
  • Digital marketing gives the brand more time and space to tell its story.

Remember what I said earlier, about having a flexible strategy? Your plan, more so.

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