Technology

YouTube updates Product Drops tool for enhanced accessibility and control

Enhance accessibility and control with YouTube’s updated Product Drops tool. Engage audiences, boost sales, and optimize promotions with flexible timing options. Learn how to utilize this tool for maximum impact in live shopping streams. Check out the comprehensive guide for detailed instructions.

Google patent reveals how the Search Generative Experience works

Discover how Google’s Search Generative Experience works with their newly granted patent. Learn about the large language model used to generate natural language summaries and how additional content is incorporated to enhance accuracy and specificity. Delve into the inner workings of this groundbreaking development and gain valuable insights into Google’s search algorithms.

Google Merchant Center to Remove 4 Attribution Models from Conversion Tracking

Learn about the recent announcement by Google Merchant Center to remove four attribution models from conversion tracking. Find out how this change will impact marketers and how they can adapt by using data-driven attribution or the last-click model. Discover the importance of attribution models in identifying effective channels, touchpoints, and strategies, and how they guide informed decision-making and resource allocation. Get more information on selecting the appropriate attribution model and conversion window in Google’s documentation.

YouTube Shorts ads roll out to more advertisers

YouTube Shorts ads are now available to more advertisers, allowing integration with in-stream and in-feed ads. Google plans to roll out this feature to all advertisers in the coming months. Stay tuned for updates on expanding this feature to additional video campaign formats.