Since dealers provide regular maintenance (oil changes, tire rotation, etc.) vehicle owners would be interested in getting usage-based alerts about maintenance from their preferred shop. Rather than sending a mailer every three or six months to customers about oil changes, specific customers could be targeted for reminders via e-mail, text message or voice mail based on their actual mileage.
Dealers can also remotely read trouble codes, which could make scheduling repairs easier for both the driver and the service department. Presenting a simple alert, without a lot of confusing detail, might be better for consumer-facing solutions. Dealers have the ability to enlighten the customer enough so they know if the problem requires immediate attention, or if it can wait.
Warranty and recall management is the biggest driver and benefit of big data for car companies. By 2020, approximately 35 million connected vehicles in North America and Europe will make relevant data sets available for car companies to assimilate and convert into actionable insights.