Editorial: Legacy automakers toying with direct sales is wrongheaded

Legacy automakers should embrace direct sales to meet changing consumer preferences and stay competitive πŸš— #AutoIndustry #DirectSales

Dealer association executives are trying to turn brands associated with VW Group and Honda away from direct sales efforts and back to the franchise model.

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https://www.autonews.com/editorial/automakers-hoping-sell-direct-consumers-mistake