Future of Automotive SEO in 2020

The future of automotive SEO in 2020 online marketing is essential for the success of car dealerships. In fact, it is increasingly vital since automotive consumers generally explore different makes and models. Using content online before deciding which vehicles to test-drive.

Online Marketing

Likewise, they may use online research to determine which dealerships to visit. Customers now even how much they should pay for their next vehicle. SEO or search engine optimization is a critical element of successful online marketing. Campaigns for today’s dealerships involve many areas.

Automotive SEO

Automotive SEO is constantly evolving your dealerships marketing campaign needs to be at the forefront of change. It is key that your dealership is a true leader rather than a follower. Who wants to be lagging behind? SEO types of changes to searches in 2020, since the way users conduct searches, has evolved dramatically over the years.

Automotive Voice SEO

The next change in this area may be through voice recognition searches. Voice commands have been available on smartphones for years. But the technology is increasingly being used by consumers in addition, voice recognition is now available in new vehicles themselves.

Artificial Intelligence

AI will increasingly be used for keyword research. Artificial intelligence technology is rapidly evolving. It will play a role in search engine optimization marketing. Within the next few years consider that search engines could begin connecting users’ demographic details.

Searches with relevant details on your dealership website for rankings. What does this mean for your dealership? With so many potential changes that could affect your online marketing campaign.

Automotive SEO Future

In the near future, you must keep tabs on each of these and other potential developments. Many dealerships may not be aware of these significant pending changes or how to properly use them strategically and advantageous.

This means that your dealership could be positioned to benefit dramatically. If you are prepared to make rapid thoughtful changes you can see that car dealerships must stay ahead of these SEO trends in the next year. In order to continue to maximize the benefits from an online marketing campaign request a consultation with me to review your dealership web site and opportunities to increase SEO.


Shawn Ryder

Shawn Ryder

Shawn Ryder has over fifteen years in the automotive industry. Having worked with a training company in the early 2000s for a number of years, focusing on manufacturers and dealer groups. I then transitioned an automated digital marketing company for a couple of years focusing specifically on automotive dealerships. At that point decided best to work in a dealership for real experience, so I worked at a dealership selling vehicles for two years to understand the retail world. For the last three years has worked with dealers on digital marketing and growing traffic, leads and sales for the retail dealership.

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