Local SEO refers to the process of ‘optimizing’ dealership online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.
Now, statistics show that people have more access to devices like smartphones, Amazon Echo, and Google Home. These devices pave the way for voice search to be one of the primary avenues of executing local searches. It’s easier to say “find a dealership near me” or “find an oil change near me” for most people than it is to type. Thus, it isn’t surprising to see a rise in local queries based on conversational voice search.
Local Search Ranking Signals
Getting a local business to rank well in search results has never been more difficult. This is due to two reasons: A massive increase in the number of mobile devices (meaning more people are turning to their phones to find businesses near them). An increasing number of businesses recognizing the benefits of local SEO.