Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call...

Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human...

Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future,...

X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies...

As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1...

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented...

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product...

The theory that we can only hold a finite number of stable social relationships has long been debated. That number,...

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working...

Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then,...

Have you been on a time crunch to create social media content? Most of us have, and it’s a stressful...

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to...

If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team...

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen...

Are you eager to uncover the latest insights into landing page statistics? Well, you're in for a treat. In July...

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job...

To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or...

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines....

Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business...

2023 was a whirlwind. For one, there were the enormous strides in AI that resulted in massive shifts across the...