SEO or PPC – Which Is Better?
Automotive Industry Search Engine Optimization SEO

SEO or PPC – Which Is Better?

In order to grow your business online, you may be wondering whether you should invest your time and money into...
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SEO vs. Social Media Marketing – Which is Better?
Automotive Email Marketing Automotive Industry Automotive Marketing Automotive Social Media SEO

SEO vs. Social Media Marketing – Which is Better?

With dealership marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO...
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New Year’s Marketing Resolutions
Automotive Industry Automotive Marketing Business Advice

New Year’s Marketing Resolutions

I hope you're as excited about the upcoming year as I am. Time again for those New Year's Resolutions. Are...
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Marketing Research: Know Your Customers
Automotive Industry Automotive Marketing

Marketing Research: Know Your Customers

Introduction Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many...
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Marketing Ideas Without Action Will Get You Nowhere!
Automotive Industry Automotive Marketing

Marketing Ideas Without Action Will Get You Nowhere!

You want to grow your dealership, but how do you do that? Many of the dealerships I work with are...
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Marketing is Like a Game of Chess
Automotive Industry Automotive Marketing

Marketing is Like a Game of Chess

Have you started thinking about your Valentine's Day Promotion yet? It may sound like a strange question before Christmas but...
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The 3 Things To Avoid When Emailing Your List
Automotive Email Marketing Automotive Marketing

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional...
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Create Marketing Magic
Automotive Industry

Create Marketing Magic

When you think about marketing, chances are pretty good that cartoons and talking animals arenít the first thing to pop...
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Create Fireworks with Your Call-to-Action
Automotive Industry Organic Traffic

Create Fireworks with Your Call-to-Action

Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it is the...
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Business Marketing Strategy
Automotive Industry Business Advice

Business Marketing Strategy

What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric,...
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The Quickest Way to Get is to Give
Business Advice

The Quickest Way to Get is to Give

It's true. You can't really get what you want in life until you have given it to others. Doesn't sound...
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Check That Used Car
Automotive Industry Business Advice

Check That Used Car

A new car may not be worth all that money you are planning on spending! If you are on a...
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Buying A New Car
Automotive Industry Business Advice

Buying A New Car

There are many things that you must consider when buying a new car. Most will have to do with the...
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18 Tips for Saving Money on Gasoline
Automotive Industry Business Advice

18 Tips for Saving Money on Gasoline

Gas prices are on the rise again! Here are some tips to help you conserve gas and save money as...
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Changing the Adversarial Nature of Car Sales
Automotive Industry Business Advice

Changing the Adversarial Nature of Car Sales

Consumers have an adversarial attitude toward car dealers, and I can't say blame them. The retail auto industry has done...
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All The Money In The World Will Not Take Away Your Fears And Anxieties
Business Advice

All The Money In The World Will Not Take Away Your Fears And Anxieties

All the money in the world will not take away your fears and anxieties. You can be the most successful...
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Tips to Improve Your Customer Loyalty
Automotive Industry Business Advice

Tips to Improve Your Customer Loyalty

Statistics show that, on average, U.S. companies lose half of their customers every five years. It's true that acquiring new...
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The Voice of Customer Service
Automotive Industry Business Advice

The Voice of Customer Service

Customer relationship management tools abound, yet let's hear it for old technology. Your voice is the most multifaceted customer service...
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Tfhe Unbeatable Laws Of Customer Service
Automotive Industry Business Advice

Tfhe Unbeatable Laws Of Customer Service

If you want to be number one in customer service, you have to do a number of things that make...
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The Moment of Truth
Business Advice

The Moment of Truth

Every customer contact is a Moment of Truth that creates a Moment of Misery, a Moment of Mediocrity, or a...
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