I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a...

In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it...

One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.”...

We’ve all been there: staring intensely at the screen, willing ideas to come to our minds. When words or ideas...

As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO....

In today's data-driven world, the ability to transform data into actionable insights has never been more critical  for success. According...

I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can...

The social media boom of the last decade is over. It’s not that people are no longer using social media...

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you...

Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives...

Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over...

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call...

Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human...

Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future,...

X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies...

As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1...

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented...

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product...

The theory that we can only hold a finite number of stable social relationships has long been debated. That number,...

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working...