Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then,...

Have you been on a time crunch to create social media content? Most of us have, and it’s a stressful...

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to...

If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team...

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen...

Are you eager to uncover the latest insights into landing page statistics? Well, you're in for a treat. In July...

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job...

To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or...

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines....

Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business...

2023 was a whirlwind. For one, there were the enormous strides in AI that resulted in massive shifts across the...

Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact,...

As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why...

Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory...

Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their...

Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services,...

A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a...

If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty? To be...

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to...

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their...