Too many reservations are many by allowing the customer to dictate the date and time. And while you always want...

An evidence manual is a binder that consists of articles, newspaper clips and web links that can help you address...

You spend thousands each month to get customers to come to your dealership, and when they get there, one of...

Those of you who’ve been in the business for a while will be familiar with the 3 “C’s” of delivery: ...

We’ll often recommend that service departments increase their numbers of technicians. We’ll share our formulas and research information to support...

Did you know that research suggests the lack of a person’s ability to dream can produce madness? In some studies,...

Regardless of how much you may have changed your sales process, customers still fear the finance department. That’s because we...

There’s no question that the best days at the dealership are the days when everyone is selling cars and making...

Motivations Customers are no different than most salespeople when it comes to the first time greeting at the dealership. Both...

Managers know that sales meetings can be the most productive and powerful events of the week, or, if they’re not...

In order to become a successful salesperson, the key is to put down roots. Any salesperson will be more successful...

Understanding Attitudes Higher customer expectations Having spent between $15,000 to $50,000 dollars on the average new car, it’s only natural...

TikTok is one of the hottest social media platforms out there right now and it presents a great opportunity for businesses to reach a wider audience. Here are some tips on how to make the most out of advertising on TikTok:

In order to appeal to a new, younger generation of drivers, automotive companies are turning to conquest marketing. This type...

In the past decade, SEO has become an increasingly important tool for marketing. As the internet has become a more...

Do you have an up-to-date dealership web site? If not, now is the time to update your site to reflect...