1 Simple Hack to Getting 1000 Likes on Facebook (Works In 2024)
RESOURCES & LINKS:
____________________________________________
3 Ways to Write Content That Will Go Viral | Get More Facebook Shares! (video): https://youtu.be/VozfuBgjSmg
Facebook Marketing Strategy: How to Build a Six Figure Business in Under 90 Days With Facebook Ads (video): https://youtu.be/P2KWsco-gig
____________________________________________
That's right, you heard me correctly, I'm not going to go over how to get 100 likes, I'm going to go over how to get 1,000 likes, and best of all it'll be without spending $1 on paid advertising.
So what is this simple hack that'll get you over 1000 likes?
It's called Mobile Monkey, it's a free tool, I have no association with them, and I started using it and my traffic just started skyrocketing from Facebook.
Here's what I learned by using it. One, right now everyone is all about chat bots. So you see sites like Intercom and Drift, and you're doing these chats on your website. You can use them, they're expensive.
Why not use a free solution that'll also help you get more traffic from Facebook.
So go to Mobile Monkey, sign up and put their chat bot on your site. As people chat with you, and you can chat, just like you can with Intercom and Drift, through Mobile Monkey, you can engage with people, they'll start subscribing automatically to your Facebook messenger list.
Best of all they do this without GDPR issues.
So, as you're getting in more people you'll notice that you're building up your base.
Think of it like an E-mail base, but on Facebook.
Two, you can also connect Mobile Monkey with your fan page. So once you connect it with your fan page and people start messaging and interacting with you on Facebook they'll also subscribe to your list.
This will help build up your audience overall.
Three, then anytime you have a post or anything that you want traction for on Facebook, tell all your people to go check it out.
And in Mobile Monkey you can do a blast and when you're doing a blast they'll get all notified about your latest post and they'll start liking it.
But the key to this isn't just to send them that post and tell everyone go like it, it's to tell them go like and comment on it because what you'll find out is on Facebook the biggest key to the algorithm is comments. The more comments that you get on anything you share the more viral your content goes.
That's why you want to encourage them to like and comment.
So when you're publishing on Facebook, that post, that video, that status update, ask them to leave a comment in it, create something that's engaging so they want to leave a comment.
For example, I'll ask questions like how many Facebook likes do you get? That's an example of asking for a comment.
And by asking them for a like and comment you'll notice that a ton of those people will because they're already on Facebook.
When they read that message they're on Facebook.
And what you'll find with your Mobile Monkey list is you should have an open rate of 60% on the low end, but typically it's 70, 80 plus percent, and your click through rates in many cases are over 30%.
I know that sounds ridiculous, but that beats E-mail out. Most cases people are like I get 10, 20% open rates on my E-mail. I'm talking about 30 plus percent click rates, not even open rates, these are clicks, that's how powerful it is.
Do that and you will get more traffic on Facebook or even from Facebook and you should be able to get over 1000 likes.
If you don't believe me, test it out, and if you don't get the results leave a comment below and I'll teach you what you're doing wrong so you can get 1000 likes, that's how confident I am that this one simple hack works because I'm using it like it's nobody's business.
00:00 - Introduction
00:22 - Going After 1,000 Likes Without Spending A Single $
00:59 - What Is This Simple Hack And What I Learnt Using It
01:10 Tip 1 - Chat Bots
01:57 Tip 2 - Mobile Monkey And Your Fan Page
02:10 Tip 3 - The Results When You Do A Blast
2:53 - Publishing On Facebook ( Ask An Engaging Comment For Better Results )
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#SocialMedia #NeilPatel #Facebook[+] Show More
Now Playing
1 Simple Hack to Getting 1000 Likes on Facebook (Works In 2024)
Have you found that no matter what you share on Facebook you can't ...
Have you found that no matter what you share on Facebook you can't even get 100 likes? Today I'm going to share with you one simple hack that'll get you ...1,000 likes for free, using one simple tool.
RESOURCES & LINKS:
____________________________________________
3 Ways to Write Content That Will Go Viral | Get More Facebook Shares! (video): https://youtu.be/VozfuBgjSmg
Facebook Marketing Strategy: How to Build a Six Figure Business in Under 90 Days With Facebook Ads (video): https://youtu.be/P2KWsco-gig
____________________________________________
That's right, you heard me correctly, I'm not going to go over how to get 100 likes, I'm going to go over how to get 1,000 likes, and best of all it'll be without spending $1 on paid advertising.
So what is this simple hack that'll get you over 1000 likes?
It's called Mobile Monkey, it's a free tool, I have no association with them, and I started using it and my traffic just started skyrocketing from Facebook.
Here's what I learned by using it. One, right now everyone is all about chat bots. So you see sites like Intercom and Drift, and you're doing these chats on your website. You can use them, they're expensive.
Why not use a free solution that'll also help you get more traffic from Facebook.
So go to Mobile Monkey, sign up and put their chat bot on your site. As people chat with you, and you can chat, just like you can with Intercom and Drift, through Mobile Monkey, you can engage with people, they'll start subscribing automatically to your Facebook messenger list.
Best of all they do this without GDPR issues.
So, as you're getting in more people you'll notice that you're building up your base.
Think of it like an E-mail base, but on Facebook.
Two, you can also connect Mobile Monkey with your fan page. So once you connect it with your fan page and people start messaging and interacting with you on Facebook they'll also subscribe to your list.
This will help build up your audience overall.
Three, then anytime you have a post or anything that you want traction for on Facebook, tell all your people to go check it out.
And in Mobile Monkey you can do a blast and when you're doing a blast they'll get all notified about your latest post and they'll start liking it.
But the key to this isn't just to send them that post and tell everyone go like it, it's to tell them go like and comment on it because what you'll find out is on Facebook the biggest key to the algorithm is comments. The more comments that you get on anything you share the more viral your content goes.
That's why you want to encourage them to like and comment.
So when you're publishing on Facebook, that post, that video, that status update, ask them to leave a comment in it, create something that's engaging so they want to leave a comment.
For example, I'll ask questions like how many Facebook likes do you get? That's an example of asking for a comment.
And by asking them for a like and comment you'll notice that a ton of those people will because they're already on Facebook.
When they read that message they're on Facebook.
And what you'll find with your Mobile Monkey list is you should have an open rate of 60% on the low end, but typically it's 70, 80 plus percent, and your click through rates in many cases are over 30%.
I know that sounds ridiculous, but that beats E-mail out. Most cases people are like I get 10, 20% open rates on my E-mail. I'm talking about 30 plus percent click rates, not even open rates, these are clicks, that's how powerful it is.
Do that and you will get more traffic on Facebook or even from Facebook and you should be able to get over 1000 likes.
If you don't believe me, test it out, and if you don't get the results leave a comment below and I'll teach you what you're doing wrong so you can get 1000 likes, that's how confident I am that this one simple hack works because I'm using it like it's nobody's business.
00:00 - Introduction
00:22 - Going After 1,000 Likes Without Spending A Single $
00:59 - What Is This Simple Hack And What I Learnt Using It
01:10 Tip 1 - Chat Bots
01:57 Tip 2 - Mobile Monkey And Your Fan Page
02:10 Tip 3 - The Results When You Do A Blast
2:53 - Publishing On Facebook ( Ask An Engaging Comment For Better Results )
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#SocialMedia #NeilPatel #Facebook[+] Show More
RESOURCES & LINKS:
____________________________________________
3 Ways to Write Content That Will Go Viral | Get More Facebook Shares! (video): https://youtu.be/VozfuBgjSmg
Facebook Marketing Strategy: How to Build a Six Figure Business in Under 90 Days With Facebook Ads (video): https://youtu.be/P2KWsco-gig
____________________________________________
That's right, you heard me correctly, I'm not going to go over how to get 100 likes, I'm going to go over how to get 1,000 likes, and best of all it'll be without spending $1 on paid advertising.
So what is this simple hack that'll get you over 1000 likes?
It's called Mobile Monkey, it's a free tool, I have no association with them, and I started using it and my traffic just started skyrocketing from Facebook.
Here's what I learned by using it. One, right now everyone is all about chat bots. So you see sites like Intercom and Drift, and you're doing these chats on your website. You can use them, they're expensive.
Why not use a free solution that'll also help you get more traffic from Facebook.
So go to Mobile Monkey, sign up and put their chat bot on your site. As people chat with you, and you can chat, just like you can with Intercom and Drift, through Mobile Monkey, you can engage with people, they'll start subscribing automatically to your Facebook messenger list.
Best of all they do this without GDPR issues.
So, as you're getting in more people you'll notice that you're building up your base.
Think of it like an E-mail base, but on Facebook.
Two, you can also connect Mobile Monkey with your fan page. So once you connect it with your fan page and people start messaging and interacting with you on Facebook they'll also subscribe to your list.
This will help build up your audience overall.
Three, then anytime you have a post or anything that you want traction for on Facebook, tell all your people to go check it out.
And in Mobile Monkey you can do a blast and when you're doing a blast they'll get all notified about your latest post and they'll start liking it.
But the key to this isn't just to send them that post and tell everyone go like it, it's to tell them go like and comment on it because what you'll find out is on Facebook the biggest key to the algorithm is comments. The more comments that you get on anything you share the more viral your content goes.
That's why you want to encourage them to like and comment.
So when you're publishing on Facebook, that post, that video, that status update, ask them to leave a comment in it, create something that's engaging so they want to leave a comment.
For example, I'll ask questions like how many Facebook likes do you get? That's an example of asking for a comment.
And by asking them for a like and comment you'll notice that a ton of those people will because they're already on Facebook.
When they read that message they're on Facebook.
And what you'll find with your Mobile Monkey list is you should have an open rate of 60% on the low end, but typically it's 70, 80 plus percent, and your click through rates in many cases are over 30%.
I know that sounds ridiculous, but that beats E-mail out. Most cases people are like I get 10, 20% open rates on my E-mail. I'm talking about 30 plus percent click rates, not even open rates, these are clicks, that's how powerful it is.
Do that and you will get more traffic on Facebook or even from Facebook and you should be able to get over 1000 likes.
If you don't believe me, test it out, and if you don't get the results leave a comment below and I'll teach you what you're doing wrong so you can get 1000 likes, that's how confident I am that this one simple hack works because I'm using it like it's nobody's business.
00:00 - Introduction
00:22 - Going After 1,000 Likes Without Spending A Single $
00:59 - What Is This Simple Hack And What I Learnt Using It
01:10 Tip 1 - Chat Bots
01:57 Tip 2 - Mobile Monkey And Your Fan Page
02:10 Tip 3 - The Results When You Do A Blast
2:53 - Publishing On Facebook ( Ask An Engaging Comment For Better Results )
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#SocialMedia #NeilPatel #Facebook[+] Show More
Now Playing
How I Gain 1,254 Followers Per Week on Instagram Organically in 2023 (Fast & 100% Free)
How I Gain 1,254 Followers Per Week on Instagram Organically in 2022 ...
How I Gain 1,254 Followers Per Week on Instagram Organically in 2022 // Are you finding that no matter what you do, you just can't get much traction on Instagram? ...Well, today I'm going to share with you how I'm getting 1,254 Organic new followers each and every single week on Instagram.
RESOURCES & LINKS:
____________________________________________
What are the best times to post on Instagram? [video]: https://youtu.be/6HVvHIwqYu4
5 Ways to Gain More Instagram Followers (100% Free) [video]: https://youtu.be/zmldGWKIQAE
____________________________________________
So the first thing I have for you. You need to test your content.
Here's what most people don't realize about Instagram. You'll post content. You're probably going to post the same content over and over again, but the content you like isn't necessarily what other people like.
So if the content that you're posting isn't causing your subscriber count to go up, what does that tell you? It tells you that people don't care for your content.
That's why you need a test. When you test different types of content, you'll figure out what people like, what they don't like. Your content could be videos, it could be selfies, it could be other people
taking a picture of you in a natural pose, it could be you on stage, whatever.
Just test out different stuff. It could even be you in a car. My buddy Tim Sykes loves doing pictures of him with a laptop in a cave or in a pool, and they're cool, people love that.
He's figured out that that works for his audience. You need to test drastic, different things.
The second thing you need to do is leverage video. And I know everyone's like, yeah, I use video, I uploaded it to my profile, but are you uploading it to IGTV?
Instagram TV allows you to upload video content that's way longer.
This is a new channel that Instagram wants to push hard. Yes, it's been out there for a while, but not too many people are doing it.
So the moment you leverage IGTV, you'll find that your numbers will start going up.
I started leveraging it, I started getting more followers.
The next thing you want to do is get super creative with your content.
All new things like having images, like double tap this if you want to hit your goals this year.
Those kind of posts do really well, because I'm playing along with the Instagram community. Everyone loves double tapping. You know, I even saw an interesting image once, and I can't find it, but someone put a heart on one eye, and they were like, oh, double tap so I can have a heart on the other eye and match.
And that picture just went viral. It's cheesy, but it worked. You've got to try different things.
The next tip I have for you is leverage micro content.
Everyone's like, oh my God, I'm going to make this whole day and take like 50 different pieces of content.
No, you can just live your life, have someone film it, or you can film it yourself or during your day, you can just shoot a selfie or picture, upload it to Instagram, it's all about micro content.
And when you're on stage like, speaking at a conference or doing something, have someone record it. You can even put your phone up yourself, have it on a stand and just record it yourself.
Chop it up into a lot of bite-sized pieces and upload that as micro content.
By doing that, what you'll find is you can engage with people more often.
The other thing you want to do is constantly upload stories.
If you don't have stories, you're not going to do well. Stories have the best engagement I've seen on Instagram.
Try it out. Leveraging stories is a great way to build engagement, and you'll find, a lot of times, when you put an image on Instagram, you're losing followers.
It's because you don't have the right audience. But when you leverage stories, you'll find that your count just keeps going up and up because Instagram really wants to crush Snapchat. Yes, they've already done that, but they want to put them out of business. And that's why you need to leverage stories.
If you follow all those techniques, you'll do much better on Instagram.
And a bonus tip for you is to engage with people. I'm not talking about just responding with comments. I'm talking about Instagram Live.
When you're truly engaging with people, conversing with them live through video, you're going to do really well, build that emotional connection where people want to follow you more.
Do all of that and you can grow organically like me, too. You don't need to use those tools that automatically follow people so you can get more followers.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Instagram #NeilPatel #SocialMedia[+] Show More
RESOURCES & LINKS:
____________________________________________
What are the best times to post on Instagram? [video]: https://youtu.be/6HVvHIwqYu4
5 Ways to Gain More Instagram Followers (100% Free) [video]: https://youtu.be/zmldGWKIQAE
____________________________________________
So the first thing I have for you. You need to test your content.
Here's what most people don't realize about Instagram. You'll post content. You're probably going to post the same content over and over again, but the content you like isn't necessarily what other people like.
So if the content that you're posting isn't causing your subscriber count to go up, what does that tell you? It tells you that people don't care for your content.
That's why you need a test. When you test different types of content, you'll figure out what people like, what they don't like. Your content could be videos, it could be selfies, it could be other people
taking a picture of you in a natural pose, it could be you on stage, whatever.
Just test out different stuff. It could even be you in a car. My buddy Tim Sykes loves doing pictures of him with a laptop in a cave or in a pool, and they're cool, people love that.
He's figured out that that works for his audience. You need to test drastic, different things.
The second thing you need to do is leverage video. And I know everyone's like, yeah, I use video, I uploaded it to my profile, but are you uploading it to IGTV?
Instagram TV allows you to upload video content that's way longer.
This is a new channel that Instagram wants to push hard. Yes, it's been out there for a while, but not too many people are doing it.
So the moment you leverage IGTV, you'll find that your numbers will start going up.
I started leveraging it, I started getting more followers.
The next thing you want to do is get super creative with your content.
All new things like having images, like double tap this if you want to hit your goals this year.
Those kind of posts do really well, because I'm playing along with the Instagram community. Everyone loves double tapping. You know, I even saw an interesting image once, and I can't find it, but someone put a heart on one eye, and they were like, oh, double tap so I can have a heart on the other eye and match.
And that picture just went viral. It's cheesy, but it worked. You've got to try different things.
The next tip I have for you is leverage micro content.
Everyone's like, oh my God, I'm going to make this whole day and take like 50 different pieces of content.
No, you can just live your life, have someone film it, or you can film it yourself or during your day, you can just shoot a selfie or picture, upload it to Instagram, it's all about micro content.
And when you're on stage like, speaking at a conference or doing something, have someone record it. You can even put your phone up yourself, have it on a stand and just record it yourself.
Chop it up into a lot of bite-sized pieces and upload that as micro content.
By doing that, what you'll find is you can engage with people more often.
The other thing you want to do is constantly upload stories.
If you don't have stories, you're not going to do well. Stories have the best engagement I've seen on Instagram.
Try it out. Leveraging stories is a great way to build engagement, and you'll find, a lot of times, when you put an image on Instagram, you're losing followers.
It's because you don't have the right audience. But when you leverage stories, you'll find that your count just keeps going up and up because Instagram really wants to crush Snapchat. Yes, they've already done that, but they want to put them out of business. And that's why you need to leverage stories.
If you follow all those techniques, you'll do much better on Instagram.
And a bonus tip for you is to engage with people. I'm not talking about just responding with comments. I'm talking about Instagram Live.
When you're truly engaging with people, conversing with them live through video, you're going to do really well, build that emotional connection where people want to follow you more.
Do all of that and you can grow organically like me, too. You don't need to use those tools that automatically follow people so you can get more followers.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Instagram #NeilPatel #SocialMedia[+] Show More
Now Playing
Get More Social Media Traffic Using These 7 Free Tools | Neil Patel
In this video I'm going to teach you how to get more social media ...
In this video I'm going to teach you how to get more social media traffic using these seven free tools.
Do you find it hard to get traffic from the ...social web? Well, who doesn't? Social algorithms are tough, they're getting harder and harder to get more traffic from Facebook, Twitter, LinkedIn and every other social site out there.
The tools I'm going to show you today won't just help you get more traffic from Facebook or Twitter, but they'll help you get more traffic from all the major social media sites.
__________________________________________
RESOURCES & LINKS:
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“STOP Making These Social Media Marketing Mistakes” (video):
https://youtu.be/TnQt_-uwR7g
“Facebook Groups For Email List Building” (video):
https://youtu.be/MjQRmT82JBM
“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):
https://youtu.be/WTWZQ_4_zNk
“SEO in 2019 What Will And Won’t Work” (video):
https://youtu.be/I0joqcqpiO4
“Does Blogging Still Work in 2019?” (video):
https://youtu.be/i4CY-XD6agM
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
Neil Patel Digital AGENCY: https://neilpateldigital.com/
Hootsuite: https://hootsuite.com/
ManyChat: https://manychat.com/
Buzzsumo: https://buzzsumo.com/
Socialblade: https://socialblade.com/
Hellobar: https://www.hellobar.com/
Subscribers: https://subscribers.com/
Zoho Social: https://www.zoho.com/social/
Read more Social Media and SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
The first tool I have for you guys is a easy one. Hootsuite, it allows you to schedule your social content out. With Hootsuite not only can you share content on all social sites with ease and a few clicks but you can also schedule out your content many months in advance. This is important because most people share their content once on social sites like Twitter, but if you share your content on Twitter six times in a year that same piece of content, you'll roughly get two to three times more traffic. It's a simple hack, it works well and you should be doing that.
The next tool I have for you is ManyChat. Although you're struggling to get traffic from Facebook, ManyChat will solve that. It's a chatbot tool, leverages Facebook Messenger and what you'll find is the click through and the open rates are ridiculous. It beats out email. If you want easy traffic leverage ManyChat. What it'll do is when people come to your website they can subscribe to you through Facebook Messenger and then when you have a blog post or message you can push it out through ManyChat.
The third tool I have for you Buzzsumo. You end up writing content, when you write content a lot of times you share it on the social web and no one wants to like it or comment or engage with it.
The fourth free tool I have for you is SocialBlade. I know it's that site that everyone knows when it comes to YouTube but they do more than YouTube, but they do more than YouTube. They also do Instagram, they do Twitter, they do all the major social sites out there.
The next tool I want you to use is Hello Bar. You're probably wondering what is Hello Bar have to do with social media? Hello Bar helps you collect emails from your website. Here's the thing. In the first hour that you're posting content on the social web, any social site, if it does really well the chances are it'll go viral.
The sixth tool I have for you is Subscribers. Subscribers is similar to Hello Bar but instead of helping you collect emails it helps you collect browser notifications subscribers.
The seventh free tool I have for you is Zoho Social. Zoho Social makes it easy to work with your team members and on top of that they help you research keywords. By using Zoho Social it'll help you determine what keyword you be targeting when you're going after these social sites, because if you're using the wrong keywords in your titles, descriptions, throughout the whole text you'll find that not as many people will see it.
00:00 - Introduction
00:50 Tool 1 - Hootsuite
01:35 Tool 2 - ManyChat
02:16 Tool 3 -Buzzsumo
02:49 Tool 4 - Socialblade
03:29 Tool 5 - Hello Bar
04:07 Tool 6 - Subscribers
04:35 Tool 7 - Zoho Social
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #SocialMedia #SEO[+] Show More
Do you find it hard to get traffic from the ...social web? Well, who doesn't? Social algorithms are tough, they're getting harder and harder to get more traffic from Facebook, Twitter, LinkedIn and every other social site out there.
The tools I'm going to show you today won't just help you get more traffic from Facebook or Twitter, but they'll help you get more traffic from all the major social media sites.
__________________________________________
RESOURCES & LINKS:
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“STOP Making These Social Media Marketing Mistakes” (video):
https://youtu.be/TnQt_-uwR7g
“Facebook Groups For Email List Building” (video):
https://youtu.be/MjQRmT82JBM
“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):
https://youtu.be/WTWZQ_4_zNk
“SEO in 2019 What Will And Won’t Work” (video):
https://youtu.be/I0joqcqpiO4
“Does Blogging Still Work in 2019?” (video):
https://youtu.be/i4CY-XD6agM
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
Neil Patel Digital AGENCY: https://neilpateldigital.com/
Hootsuite: https://hootsuite.com/
ManyChat: https://manychat.com/
Buzzsumo: https://buzzsumo.com/
Socialblade: https://socialblade.com/
Hellobar: https://www.hellobar.com/
Subscribers: https://subscribers.com/
Zoho Social: https://www.zoho.com/social/
Read more Social Media and SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
The first tool I have for you guys is a easy one. Hootsuite, it allows you to schedule your social content out. With Hootsuite not only can you share content on all social sites with ease and a few clicks but you can also schedule out your content many months in advance. This is important because most people share their content once on social sites like Twitter, but if you share your content on Twitter six times in a year that same piece of content, you'll roughly get two to three times more traffic. It's a simple hack, it works well and you should be doing that.
The next tool I have for you is ManyChat. Although you're struggling to get traffic from Facebook, ManyChat will solve that. It's a chatbot tool, leverages Facebook Messenger and what you'll find is the click through and the open rates are ridiculous. It beats out email. If you want easy traffic leverage ManyChat. What it'll do is when people come to your website they can subscribe to you through Facebook Messenger and then when you have a blog post or message you can push it out through ManyChat.
The third tool I have for you Buzzsumo. You end up writing content, when you write content a lot of times you share it on the social web and no one wants to like it or comment or engage with it.
The fourth free tool I have for you is SocialBlade. I know it's that site that everyone knows when it comes to YouTube but they do more than YouTube, but they do more than YouTube. They also do Instagram, they do Twitter, they do all the major social sites out there.
The next tool I want you to use is Hello Bar. You're probably wondering what is Hello Bar have to do with social media? Hello Bar helps you collect emails from your website. Here's the thing. In the first hour that you're posting content on the social web, any social site, if it does really well the chances are it'll go viral.
The sixth tool I have for you is Subscribers. Subscribers is similar to Hello Bar but instead of helping you collect emails it helps you collect browser notifications subscribers.
The seventh free tool I have for you is Zoho Social. Zoho Social makes it easy to work with your team members and on top of that they help you research keywords. By using Zoho Social it'll help you determine what keyword you be targeting when you're going after these social sites, because if you're using the wrong keywords in your titles, descriptions, throughout the whole text you'll find that not as many people will see it.
00:00 - Introduction
00:50 Tool 1 - Hootsuite
01:35 Tool 2 - ManyChat
02:16 Tool 3 -Buzzsumo
02:49 Tool 4 - Socialblade
03:29 Tool 5 - Hello Bar
04:07 Tool 6 - Subscribers
04:35 Tool 7 - Zoho Social
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #SocialMedia #SEO[+] Show More
Now Playing
FREE Resources to Learn Marketing in 2023 | Digital Marketing Courses and Certification
Marketing is booming and you can make a killing as a professional as a ...
Marketing is booming and you can make a killing as a professional as a marketer. But if you're trying to learn marketing by just Googling stuff, things are going to ...be very confusing. You'll get conflicting advice from different websites and you're just going to be like, "Oh my God, I'm going to give up." So today I'm going to break down the best free resources for you to learn marketing so you can hit the ground running and jumpstart your marketing career. Today I'm going to break down free resources to learn marketing in 2022, digital marketing courses and certifications.
RESOURCES & LINKS:
____________________________________________
Learn SEO For Free! How to Jumpstart Your SEO Career Without Spending a Dime [2020 Edition] [video]: https://youtu.be/7a07862HFNc
How to Learn SEO: My Secret Method For Search Engine Optimization [video]: https://youtu.be/4za8NvwYr80
Google's Online Marketing Challenge - https://get.google.com/onlinechallenge/
Social Media 101 course by Constant Contact - https://blogs.constantcontact.com/social-media-quickstarter/
HubSpot Academy - https://academy.hubspot.com/
Google Skillshop - https://skillshop.withgoogle.com/
SEMrush Academy - https://www.semrush.com/academy/
Facebook Blueprint - https://www.facebook.com/business/learn
Internet Marketing for Smart People - https://copyblogger.com/imfsp/
____________________________________________
The first place that you can learn about online marketing is Google's Online Marketing Challenge.
This is a course that's probably one of the most comprehensive out there for beginners. Not only does it give students real-world experience into marketing, but it also offers a global academic panel which is essentially modules that cover various aspects of digital marketing that are taught by top academic panelists.
Students then get to work with nonprofit companies to build online advertising campaigns. They're given a budget of $10,000. Students compete to show off their best advertising skills, which isn't expected to be much as this is for beginners.
The next one is Social Media 101 course by Constant Contact.
This course essentially teaches you step-by-step on how to build your social media presence across various platforms, using what you learned on channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, Snapchat and even YouTube.
The next one for you, HubSpot Academy.
HubSpot Academy offers digital marking courses in nearly every subject, even allows you to get a certification when you're finished with the course. That'll look great on your resume. From advertising to growth marketing all the way to website design, HubSpot offers a plethora of different design courses for digital marketing beginners.
The next one for you, Google Skillshop.
It's Google's official platform where you can learn how to do marketing using Google's products like Google Ads, Waze, Google Analytics and Google My Business. You can essentially learn how to run paid ads on Google's platforms like search, display, network, their mobile ads, while you're learning how to do marketing for local businesses and measure the results within Google Analytics.
The next one, SEMrush Academy.
A lot of people use SEMrush as an SEM content marketing tool but many of them don't know that it goes above and beyond the basics. There are tons of other features in there like they'll even tell you traffic that a website has, demographic information and the list keeps going on and on. Their training offers both basic and advanced concepts so it works for both beginners and pros, they can all benefit from this.
It's free and they offer certification as well.
The next course for you, Facebook Blueprint.
This is Facebook's official training that'll walk you through some of the different topics on marketing on Facebook and Instagram. It ranges from creating ads to managing your Instagram business account.
Copyblogger also offers a course, it's called Internet Marketing for Smart People.
Copyblogger has been around for a lot of years, they have a lot of high-quality content on blogging and content marketing. It includes cool things like direct response copywriting and coming up with offers that you can sell to your audience.
00:00 - Introduction
00:43 Tip 1 - Google´s Online Marketing Challenge
01:29 Tip 2 - Social Media 101 Course by Constant Contact
01:58 Tip 3 - Hubspot Academy
02:29 Tip 4 - Google Skillshop
03:20 Tip 5 - SEMRUsh Academy
03:57 Tip 6 - Facebook Blueprint
04:29 Tip 7 - Internet Marketing For Smart People
05:00 - Conclusion
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/SgDDfVCAkfk
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Learn SEO For Free! How to Jumpstart Your SEO Career Without Spending a Dime [2020 Edition] [video]: https://youtu.be/7a07862HFNc
How to Learn SEO: My Secret Method For Search Engine Optimization [video]: https://youtu.be/4za8NvwYr80
Google's Online Marketing Challenge - https://get.google.com/onlinechallenge/
Social Media 101 course by Constant Contact - https://blogs.constantcontact.com/social-media-quickstarter/
HubSpot Academy - https://academy.hubspot.com/
Google Skillshop - https://skillshop.withgoogle.com/
SEMrush Academy - https://www.semrush.com/academy/
Facebook Blueprint - https://www.facebook.com/business/learn
Internet Marketing for Smart People - https://copyblogger.com/imfsp/
____________________________________________
The first place that you can learn about online marketing is Google's Online Marketing Challenge.
This is a course that's probably one of the most comprehensive out there for beginners. Not only does it give students real-world experience into marketing, but it also offers a global academic panel which is essentially modules that cover various aspects of digital marketing that are taught by top academic panelists.
Students then get to work with nonprofit companies to build online advertising campaigns. They're given a budget of $10,000. Students compete to show off their best advertising skills, which isn't expected to be much as this is for beginners.
The next one is Social Media 101 course by Constant Contact.
This course essentially teaches you step-by-step on how to build your social media presence across various platforms, using what you learned on channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, Snapchat and even YouTube.
The next one for you, HubSpot Academy.
HubSpot Academy offers digital marking courses in nearly every subject, even allows you to get a certification when you're finished with the course. That'll look great on your resume. From advertising to growth marketing all the way to website design, HubSpot offers a plethora of different design courses for digital marketing beginners.
The next one for you, Google Skillshop.
It's Google's official platform where you can learn how to do marketing using Google's products like Google Ads, Waze, Google Analytics and Google My Business. You can essentially learn how to run paid ads on Google's platforms like search, display, network, their mobile ads, while you're learning how to do marketing for local businesses and measure the results within Google Analytics.
The next one, SEMrush Academy.
A lot of people use SEMrush as an SEM content marketing tool but many of them don't know that it goes above and beyond the basics. There are tons of other features in there like they'll even tell you traffic that a website has, demographic information and the list keeps going on and on. Their training offers both basic and advanced concepts so it works for both beginners and pros, they can all benefit from this.
It's free and they offer certification as well.
The next course for you, Facebook Blueprint.
This is Facebook's official training that'll walk you through some of the different topics on marketing on Facebook and Instagram. It ranges from creating ads to managing your Instagram business account.
Copyblogger also offers a course, it's called Internet Marketing for Smart People.
Copyblogger has been around for a lot of years, they have a lot of high-quality content on blogging and content marketing. It includes cool things like direct response copywriting and coming up with offers that you can sell to your audience.
00:00 - Introduction
00:43 Tip 1 - Google´s Online Marketing Challenge
01:29 Tip 2 - Social Media 101 Course by Constant Contact
01:58 Tip 3 - Hubspot Academy
02:29 Tip 4 - Google Skillshop
03:20 Tip 5 - SEMRUsh Academy
03:57 Tip 6 - Facebook Blueprint
04:29 Tip 7 - Internet Marketing For Smart People
05:00 - Conclusion
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/SgDDfVCAkfk
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
6 Facebook Ads Tools and Strategies to Beat Your Competition in 2023 (Spy FB Ads & Crush Them!)
6 Facebook Ads Tools and Strategies to Beat Your Competition in 2022 ...
6 Facebook Ads Tools and Strategies to Beat Your Competition in 2022 (Spy FB Ads & Crush Them!) // Have you found that Facebook ads are just getting more expensive ...year every year? It's going to be harder for you to compete with your competition? Today, I'm going to share with you six Facebook ad strategies and tools that'll help you do better in 2022.
RESOURCES & LINKS:
____________________________________________
BigSpy: https://bigspy.com/
Facebook Audience Insights Tool: https://www.facebook.com/ads/audience-insights/
Connectio.io’s Facebook Ads Keyword & Interest Search: https://connectio.io/keyword-interest-search/
____________________________________________
First strategy and tool I have for you is to spy on your competitor's ads.
What works for your competitors probably will work for you.
But, how do you know something's working for your competitors? How do you even see their ads? Did you know Facebook tells you every single thing that your competitors are advertising on?
Just go to their page, click on info and ads. Right, go to their fan page, click on the info and ads button. It'll show you all their ads, their campaigns, the landing pages they're driving to, the webinars that they're running.
The next strategy I have for you makes it hard for people to spy on your ads.
You're already spying on your competitor's ads and taking their strategies. Do you want them to do the same to you? Of course not!
What I want you to do is switch your page template to video template. Because what you'll find is, yeah, they can still figure out what ads you're running, but it makes it so much harder and people tend to give up because it changes the layout of the page.
So, when you switch to video template, they typically won't be seeing what you're advertising on because they won't know where to go.
The third thing I want you to do is to check out bigspy.com.
You can put in keywords in there in anything. So for me, I may put in keywords related to marketing. It'll show me all the ads related to those keywords.
Because you may have other people in your space that are buying ads that you don't even know about that are doing really well.
Big Spy will show you this. It's a great tool and it shows you this in one really simple to use interface.
The fourth thing I want you to do is to check out Facebook Audience Insights.
It's a tool that Facebook gives you. You may not already have a big community, a big email list that you can upload into Facebook.
You may not be able to do look like audiences from day one, but Audience Insights will give you a lot of information.
They even show you really cool nifty charts and you can adjust them and put dead against each other and start doing comparisons.
But, Audience Insights will help you a ton. Especially when you're starting off. You don't have lookalike campaigns, you don't have a big customer base, you don't have a big email base.
That's when you really want to look at Audience Insights. The fifth thing I want you to do is to check our connectio.io. See, when you have some interests that you want to go after, you know the demographics of your audience, you could type them into connectio.io.
The sixth thing I want you to do is to start re-marketing your own audience. Everyone when they're doing ads, all they think about is, oh, how can I keep driving new people?
What I want you to do is, yes, drive new people. Some of them will go to your check out page.
Some will go to your lead form page, but they won't fully complete. What I want you to do is for all the people that land on those pages and don't complete the purchase or don't complete filling out their information, re-market those people, show video ads on Facebook showing them what it would be like if they bought your product, signed up for your service.
In other words, you're explaining the journey and why it's awesome to work with you or your company or buy your products or services.
When you're re-marketing, you can use an opposite pitch. So, if your landing page has an emotional appeal on why they should be buying your product, then your remarketing video should have the opposite pitch.
00:00 - Introduction
00: 37 Strategy 1 - Spying your competitors’ Ads through Facebook itself:
01:20 Strategy 2 - Make it harder for people to spy your Ads
01:50 Strategy 3 - use BigSpy.com to search for Ads using keywords
02:13 Strategy 4 - Use Facebook’s Audience Insights
03:00 Strategy 5 - Use Connectio.io’s Interest tool
03:21 Strategy 6 - Target Potential Shoppers Whose Interests Include Your Competitors
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Qt5aL_MBS7A
#FacebookAds #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
BigSpy: https://bigspy.com/
Facebook Audience Insights Tool: https://www.facebook.com/ads/audience-insights/
Connectio.io’s Facebook Ads Keyword & Interest Search: https://connectio.io/keyword-interest-search/
____________________________________________
First strategy and tool I have for you is to spy on your competitor's ads.
What works for your competitors probably will work for you.
But, how do you know something's working for your competitors? How do you even see their ads? Did you know Facebook tells you every single thing that your competitors are advertising on?
Just go to their page, click on info and ads. Right, go to their fan page, click on the info and ads button. It'll show you all their ads, their campaigns, the landing pages they're driving to, the webinars that they're running.
The next strategy I have for you makes it hard for people to spy on your ads.
You're already spying on your competitor's ads and taking their strategies. Do you want them to do the same to you? Of course not!
What I want you to do is switch your page template to video template. Because what you'll find is, yeah, they can still figure out what ads you're running, but it makes it so much harder and people tend to give up because it changes the layout of the page.
So, when you switch to video template, they typically won't be seeing what you're advertising on because they won't know where to go.
The third thing I want you to do is to check out bigspy.com.
You can put in keywords in there in anything. So for me, I may put in keywords related to marketing. It'll show me all the ads related to those keywords.
Because you may have other people in your space that are buying ads that you don't even know about that are doing really well.
Big Spy will show you this. It's a great tool and it shows you this in one really simple to use interface.
The fourth thing I want you to do is to check out Facebook Audience Insights.
It's a tool that Facebook gives you. You may not already have a big community, a big email list that you can upload into Facebook.
You may not be able to do look like audiences from day one, but Audience Insights will give you a lot of information.
They even show you really cool nifty charts and you can adjust them and put dead against each other and start doing comparisons.
But, Audience Insights will help you a ton. Especially when you're starting off. You don't have lookalike campaigns, you don't have a big customer base, you don't have a big email base.
That's when you really want to look at Audience Insights. The fifth thing I want you to do is to check our connectio.io. See, when you have some interests that you want to go after, you know the demographics of your audience, you could type them into connectio.io.
The sixth thing I want you to do is to start re-marketing your own audience. Everyone when they're doing ads, all they think about is, oh, how can I keep driving new people?
What I want you to do is, yes, drive new people. Some of them will go to your check out page.
Some will go to your lead form page, but they won't fully complete. What I want you to do is for all the people that land on those pages and don't complete the purchase or don't complete filling out their information, re-market those people, show video ads on Facebook showing them what it would be like if they bought your product, signed up for your service.
In other words, you're explaining the journey and why it's awesome to work with you or your company or buy your products or services.
When you're re-marketing, you can use an opposite pitch. So, if your landing page has an emotional appeal on why they should be buying your product, then your remarketing video should have the opposite pitch.
00:00 - Introduction
00: 37 Strategy 1 - Spying your competitors’ Ads through Facebook itself:
01:20 Strategy 2 - Make it harder for people to spy your Ads
01:50 Strategy 3 - use BigSpy.com to search for Ads using keywords
02:13 Strategy 4 - Use Facebook’s Audience Insights
03:00 Strategy 5 - Use Connectio.io’s Interest tool
03:21 Strategy 6 - Target Potential Shoppers Whose Interests Include Your Competitors
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Qt5aL_MBS7A
#FacebookAds #NeilPatel #DigitalMarketing[+] Show More
Now Playing
7 Social Media Hacks That’ll Make Your Business Grow Faster | Neil Patel
Today I’m going to share with you 7 content creation hacks to grow ...
Today I’m going to share with you 7 content creation hacks to grow your business faster.
You’re on Facebook, you’re on Twitter, Instagram and LinkedIn. But are you even generating ...sales from these social networks? I bet you’re not. As a beginner, all of this is overwhelming and complicated. So how do you start?
In this video I’m going to share with you 7 social media hacks that will help your business grow faster. These social media marketing tips and hacks will help you get more engagement on Facebook, Instagram, Twitter, and LinkedIn.
__________________________________________
RESOURCES & LINKS:
Neil Patel Digital Agency:
https://neilpateldigital.com/
Neil Patel on Facebook:
https://www.facebook.com/neilkpatel/
Neil Patel on LinkedIn:
https://www.linkedin.com/in/neilkpatel
Hellobar:
https://www.hellobar.com/
“Social Media Marketing Made Simple: A Step-by-Step Guide” (blog):
https://neilpatel.com/what-is-social-media-marketing/
“9 Powerful LinkedIn Marketing Tips (That Actually Work)” (blog):
https://neilpatel.com/blog/linkedin-marketing-tips/
“How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners)” (video):
https://www.youtube.com/watch?v=-tdFvJLw2UQ&t=2s
“How to STAND OUT on Social Media as a New Entrepreneur | Grow Your Brand with Social Media Marketing” (video):
https://www.youtube.com/watch?v=7CYQTg4_zQo&t=5s
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
Read more Content Creation Hacks on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
The first hack I have for you, and this works for all social sites, Facebook, LinkedIn, Instagram, if you respond to every single comment, you're gonna get more engagement.
The second tip I have for you is specific to LinkedIn. Whenever you're writing your descriptions, so let's say you're sharing content, or something from your website on LinkedIn, keep your sentences very short.
The third tip I have for you is don't just promote your business. Everyone's like, "Yeah, I want sales from Facebook. "I want sales from LinkedIn. "I'm just going to start promoting "my products and services." Well if you keep doing that, and you're not being social, because that's the whole purpose of these social sites is to be social, you're going to find that your reach is going to tank, and no one's going to see your content, like, or engage with it.
The fourth tip is to leverage stories on Instagram and Facebook. They get so much engagement. What I like doing is sharing stories multiple times a day. Not just one or two stories but like 10, 12, 13. And even on Instagram what you can do that's really cool is that you're sharing stories. You can tell people to swipe up. Gary V. does this a ton. When he has a podcast or a blog post, he's like, "Swipe up, swipe up." It gets so much more engagement. That way his podcast is getting more downloads, people are going more to his site, he's getting more conversion and sales. It's a simple hack; it works well.
The fifth tip I have for you is cross promote your social profiles. You're not just on Facebook. You're not just on LinkedIn. You're on all of them, or at least you're on the major ones. So tell all your Twitter fans or followers to follow you on Facebook. Tell your Facebook people to follow you on Twitter. Tell your people on LinkedIn to check out your Twitter and your Facebook and your Instagram, and do that vice versa with all your profiles.
The sixth tip I have for you is to use exit popup. You know why I leverage exit popups? It's one of the highest converting things you can do. Someone's going to leave your site, might as well create that last ditch effort to get 'em to convert. And I don't recommend doing it on mobile. I would recommend doing it just for desktop.
The last tip I have for you is to test out video. Social platforms love video. So if you create video, you're giving them more potential eyeballs instead of the television networks. That's why companies like Netflix and Hulu, they're pushing so much on paid content.
00:00 - Introduction
01:00 Tip 1 - Getting More Engagement With Comments
01:42 Tip 2 - LinkedIn Short Sentences
02:24 Tip 3 - Is Not Just About Promoting Your Business
03:19 Tip 4 - Leverage Stories ( Facebook / Instagram )
03:58 Tip 5 - Crossman All Your Social Profiles
04:49 Top 6 - Use Exit Pop-Up ( Recommended For Desktop )
06:00 Tip 7 - Test Out Your Videos
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #ContentMarketing #SocialMedia[+] Show More
You’re on Facebook, you’re on Twitter, Instagram and LinkedIn. But are you even generating ...sales from these social networks? I bet you’re not. As a beginner, all of this is overwhelming and complicated. So how do you start?
In this video I’m going to share with you 7 social media hacks that will help your business grow faster. These social media marketing tips and hacks will help you get more engagement on Facebook, Instagram, Twitter, and LinkedIn.
__________________________________________
RESOURCES & LINKS:
Neil Patel Digital Agency:
https://neilpateldigital.com/
Neil Patel on Facebook:
https://www.facebook.com/neilkpatel/
Neil Patel on LinkedIn:
https://www.linkedin.com/in/neilkpatel
Hellobar:
https://www.hellobar.com/
“Social Media Marketing Made Simple: A Step-by-Step Guide” (blog):
https://neilpatel.com/what-is-social-media-marketing/
“9 Powerful LinkedIn Marketing Tips (That Actually Work)” (blog):
https://neilpatel.com/blog/linkedin-marketing-tips/
“How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners)” (video):
https://www.youtube.com/watch?v=-tdFvJLw2UQ&t=2s
“How to STAND OUT on Social Media as a New Entrepreneur | Grow Your Brand with Social Media Marketing” (video):
https://www.youtube.com/watch?v=7CYQTg4_zQo&t=5s
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
Read more Content Creation Hacks on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
The first hack I have for you, and this works for all social sites, Facebook, LinkedIn, Instagram, if you respond to every single comment, you're gonna get more engagement.
The second tip I have for you is specific to LinkedIn. Whenever you're writing your descriptions, so let's say you're sharing content, or something from your website on LinkedIn, keep your sentences very short.
The third tip I have for you is don't just promote your business. Everyone's like, "Yeah, I want sales from Facebook. "I want sales from LinkedIn. "I'm just going to start promoting "my products and services." Well if you keep doing that, and you're not being social, because that's the whole purpose of these social sites is to be social, you're going to find that your reach is going to tank, and no one's going to see your content, like, or engage with it.
The fourth tip is to leverage stories on Instagram and Facebook. They get so much engagement. What I like doing is sharing stories multiple times a day. Not just one or two stories but like 10, 12, 13. And even on Instagram what you can do that's really cool is that you're sharing stories. You can tell people to swipe up. Gary V. does this a ton. When he has a podcast or a blog post, he's like, "Swipe up, swipe up." It gets so much more engagement. That way his podcast is getting more downloads, people are going more to his site, he's getting more conversion and sales. It's a simple hack; it works well.
The fifth tip I have for you is cross promote your social profiles. You're not just on Facebook. You're not just on LinkedIn. You're on all of them, or at least you're on the major ones. So tell all your Twitter fans or followers to follow you on Facebook. Tell your Facebook people to follow you on Twitter. Tell your people on LinkedIn to check out your Twitter and your Facebook and your Instagram, and do that vice versa with all your profiles.
The sixth tip I have for you is to use exit popup. You know why I leverage exit popups? It's one of the highest converting things you can do. Someone's going to leave your site, might as well create that last ditch effort to get 'em to convert. And I don't recommend doing it on mobile. I would recommend doing it just for desktop.
The last tip I have for you is to test out video. Social platforms love video. So if you create video, you're giving them more potential eyeballs instead of the television networks. That's why companies like Netflix and Hulu, they're pushing so much on paid content.
00:00 - Introduction
01:00 Tip 1 - Getting More Engagement With Comments
01:42 Tip 2 - LinkedIn Short Sentences
02:24 Tip 3 - Is Not Just About Promoting Your Business
03:19 Tip 4 - Leverage Stories ( Facebook / Instagram )
03:58 Tip 5 - Crossman All Your Social Profiles
04:49 Top 6 - Use Exit Pop-Up ( Recommended For Desktop )
06:00 Tip 7 - Test Out Your Videos
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#NeilPatel #ContentMarketing #SocialMedia[+] Show More
Now Playing
STOP Using Facebook Ads - The Best Alternative Ad Platforms
Facebook ads are getting more and more expensive and more competitive. ...
Facebook ads are getting more and more expensive and more competitive. Yes, there is a huge ROI from running Facebook ads, but that's if you have amazing copy, good images, ...good videos, you figured out how to target the right audience. And if you figured it all out, you should keep using Facebook Ads because those will make you an arm and a leg. But, if you haven't figured it out, don't worry, because today, I'm going to teach you the best alternative ad platforms that you can generate ROI from.
RESOURCES & LINKS:
____________________________________________
YouTube Ads: https://www.youtube.com/ads/
Instagram Ads: https://business.instagram.com/advertising/
Pinterest Ads: https://ads.pinterest.com/
Twitter Ads: https://ads.twitter.com/
LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads
____________________________________________
Much like Facebook, YouTube offers the same kind of audience segmentation that can put you in front of the right people, at the right time with the right message. You can segment by gender, age, language, topics, keywords, it works at a cost per view basis and this can range from 10 cents to 30 cents per view. And depending what country you're targeting, it could even be less.
If you're marketing product or services that have a very huge appeal, like let's say e-commerce products, this could be an amazing channel for you, heck, even if you're selling eBooks, it can do wonders for you.
Now, here's the big difference between YouTube ads and Facebook ads, we found that YouTube ads are a bit more expensive than Facebook ads, usually by around 10% to 15% but they also tend to convert better as well, so it makes up for the difference in cost.
The second alternative I have for you, Instagram ads.
Yes, Facebook owns Instagram, but through Facebook ads, you can specifically just target Instagram. Instagram has gone through a massive growth over the last few years and now it has more than a billion monthly active users.
More than half of Instagram's users visit the platform at least once per day, so it's definitely a very active user base. Not only that, if you want to expand internationally, you'll be happy to know, as much as 80% of the platform's user base lives outside of the United States. There's one great think about Instagram ads that you have to know about, right, it has the same ground level of segmentation that Facebook ads offer.
In other words, you can get really nitty gritty with who you're trying to target. Because Instagram ads are so image-focused and video-focused, you have to do an amazing job at creating content, that creates that visual impact. If your ad doesn't create that visual impact, it's not going to work.
Now, these are ad formats that you can use, photo ads, video ads, carousel ads, slideshow ads, story ads. If your ads have too much text, you won't do well on Instagram and they'll even notify you when you're uploading a ad and it has too much text, their system knows and it tells in your in advance because they want you to succeed as well.
The next alternative, Pinterest ads.
According to Shopify, 93% of Pinterest's 300 million active users are using Pinterest to plan their purchases. The average order value of sales coming from Pinterest coming from Pinterest is $50, that's higher than any other major social platform. Much like other platforms I'm mentioning in this video, it helps you get traffic, awareness, video awareness, engagement in your pins and app installs, that means you can accomplish a lot for your business goals through Pinterest, especially if you content has visual appeal and you're selling eCommerce products.
The next platform, Twitter ads.
If you think Twitter is dead, you may want to look at the facts again. Their growth has plateaued over the recent years, but they still have over 330 million active users and 42% of Twitter users access the app each day, sending hundreds and millions of tweets according to Pew Research. 24% of U.S. adults use Twitter, so it can be extremely helpful to reach your target audience.
App installs, followers, tweet engagement, promote video views, website clicks or conversions, app re-engagement, end-stream video views, right pre-roll and awareness. Much like Facebook, it allows you to pay for a click, for a view and website traffic, it's a really good ad platform.
00:00 - Introduction
00:42 Alternative 1 - Youtube Ads
01:33 Alternative 2 - Instagram Ads
02:52 Alternative 3 - Pinterest Ads
03:29 Alternative 4 - Twitter Ads
04:18 Alternative 5 - LinkedIn Ads
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/nbXX68QJjAQ
#Advertising #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
YouTube Ads: https://www.youtube.com/ads/
Instagram Ads: https://business.instagram.com/advertising/
Pinterest Ads: https://ads.pinterest.com/
Twitter Ads: https://ads.twitter.com/
LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads
____________________________________________
Much like Facebook, YouTube offers the same kind of audience segmentation that can put you in front of the right people, at the right time with the right message. You can segment by gender, age, language, topics, keywords, it works at a cost per view basis and this can range from 10 cents to 30 cents per view. And depending what country you're targeting, it could even be less.
If you're marketing product or services that have a very huge appeal, like let's say e-commerce products, this could be an amazing channel for you, heck, even if you're selling eBooks, it can do wonders for you.
Now, here's the big difference between YouTube ads and Facebook ads, we found that YouTube ads are a bit more expensive than Facebook ads, usually by around 10% to 15% but they also tend to convert better as well, so it makes up for the difference in cost.
The second alternative I have for you, Instagram ads.
Yes, Facebook owns Instagram, but through Facebook ads, you can specifically just target Instagram. Instagram has gone through a massive growth over the last few years and now it has more than a billion monthly active users.
More than half of Instagram's users visit the platform at least once per day, so it's definitely a very active user base. Not only that, if you want to expand internationally, you'll be happy to know, as much as 80% of the platform's user base lives outside of the United States. There's one great think about Instagram ads that you have to know about, right, it has the same ground level of segmentation that Facebook ads offer.
In other words, you can get really nitty gritty with who you're trying to target. Because Instagram ads are so image-focused and video-focused, you have to do an amazing job at creating content, that creates that visual impact. If your ad doesn't create that visual impact, it's not going to work.
Now, these are ad formats that you can use, photo ads, video ads, carousel ads, slideshow ads, story ads. If your ads have too much text, you won't do well on Instagram and they'll even notify you when you're uploading a ad and it has too much text, their system knows and it tells in your in advance because they want you to succeed as well.
The next alternative, Pinterest ads.
According to Shopify, 93% of Pinterest's 300 million active users are using Pinterest to plan their purchases. The average order value of sales coming from Pinterest coming from Pinterest is $50, that's higher than any other major social platform. Much like other platforms I'm mentioning in this video, it helps you get traffic, awareness, video awareness, engagement in your pins and app installs, that means you can accomplish a lot for your business goals through Pinterest, especially if you content has visual appeal and you're selling eCommerce products.
The next platform, Twitter ads.
If you think Twitter is dead, you may want to look at the facts again. Their growth has plateaued over the recent years, but they still have over 330 million active users and 42% of Twitter users access the app each day, sending hundreds and millions of tweets according to Pew Research. 24% of U.S. adults use Twitter, so it can be extremely helpful to reach your target audience.
App installs, followers, tweet engagement, promote video views, website clicks or conversions, app re-engagement, end-stream video views, right pre-roll and awareness. Much like Facebook, it allows you to pay for a click, for a view and website traffic, it's a really good ad platform.
00:00 - Introduction
00:42 Alternative 1 - Youtube Ads
01:33 Alternative 2 - Instagram Ads
02:52 Alternative 3 - Pinterest Ads
03:29 Alternative 4 - Twitter Ads
04:18 Alternative 5 - LinkedIn Ads
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/nbXX68QJjAQ
#Advertising #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Why Your Facebook Ads Don’t Work (and How to Make Them Profitable)
You have amazing product. You have amazing service. You go out there, ...
You have amazing product. You have amazing service. You go out there, you run some ads on Facebook because that's what everyone is doing, but you find yourself just spending ...all this money. No one cares about your ads. They're not clicking on it. And if you do get some clicks, none of them convert into customers. Why could this be? Today I'm going to share with you why your Facebook ads don't work and how you can make them profitable.
RESOURCES & LINKS:
____________________________________________
6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 [video]: https://youtu.be/Qt5aL_MBS7A
3 Lessons Learned From Spending Over $400k on Facebook Ads [video]: https://youtu.be/4WJXohHyRT8
____________________________________________
There's a few things that you need to do to ensure that your Facebook ads are going to work and they're going to be profitable.
Number one. Make sure you're not just sending traffic to cold audiences.
See, a lot of people want to go out there and just be like, "Let me go find random people based on some interests and target them and get them to buy."
I'm not saying you can't make that work. It is hard.
But what you should just start off with is let me re-market all my existing audience and get them to buy. Let me show my ad on Facebook, bring them back to my site, get them to buy.
Let me do things that create a lookalike audience and find all the other people who are relevant, very relevant, right?
Because you could do lookalike audience on Facebook. You want to ideally pick 1%. And then find all the other people that you should be targeting because those buyers are similar to the ones that are like your audience, and Facebook will figure that out for you.
If you're targeting those people, it'll help you generate more sales.
Here's the next tip. You need to spend enough when you're testing things out.
When you start off with Facebook ads, spend $100, and you can't make things work.
And this is why I ask you how much do you spend on Facebook ads? Well, if you're not spending enough to get the ball rolling, you're not really going to get ROI.
And on the flip side, you could be like it used to work, but now that we scaled up our campaigns to 10, 20, $30,000, it's not working.
Well, when it comes to budgets in Facebook, it's all about spending the right amount. You got to spend enough to test to figure out the audiences that work, the messaging, the ads.
For that reason, you got to gradually increase what you're spending.
The next thing you got to do is you need to re-market all the people that almost bought or almost signed up. And here's what I mean by this. You got a checkout page. Someone has all these products to their checkout page, but they don't buy.
Well, you should show on what it's like to be a customer through a video re-marketing ad, not just on Facebook, you should also do that on YouTube.
That converts extremely well. Another thing that you'll find is hey, your copy may not be doing well.
Why is that? Well, your copy, your ads, f you just create it, you can't always just expect it to randomly do well.
You have to see what's working on for other people. Facebook has an Ad library. Check out their library.
It shows you all the other ads in your space. If you can see that people are spending a lot on ads that are competitors, they have specific messaging, you know it's working really well for them, and there's a good shot that if you do something similar, it may work for you as well.
You can use tools like ClickFunnels. You can end up looking at your competitors' funnels because through Facebook's library, you can see all their ads.
Click over to their landing pages, see what their funnel looks like, and if you see two or three of your competitors using a specific funnel, specific sequences, with upsells, downsells, specific type of copy, you now know that, hey, this is the stuff that works really well in my space.
Now, before we end this video, I do want to give you one final tip.
I found through all my testing, video ads tend to perform better than text-based and image-based ads. Use videos. Don't just optimize for a click.
If someone spends time watching a video like two, three, four minutes, and then you get them, you make it fewer people to your site, but more of those people will end up converting.
00:00 - Introduction
00:55 Tip 1 - You’re going after too “cold” audiences:
01:47 Tip 2 - You’re going straight for the sale
02:35 Tip 3 - You’re Not building a brand
03:52 Tip 4 - You don’t have backend offers & you’re not optimizing for LTV
04:46 Bonus Tip - Videos Ads tend to perform better than Text and Image
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#FacebookAds #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 [video]: https://youtu.be/Qt5aL_MBS7A
3 Lessons Learned From Spending Over $400k on Facebook Ads [video]: https://youtu.be/4WJXohHyRT8
____________________________________________
There's a few things that you need to do to ensure that your Facebook ads are going to work and they're going to be profitable.
Number one. Make sure you're not just sending traffic to cold audiences.
See, a lot of people want to go out there and just be like, "Let me go find random people based on some interests and target them and get them to buy."
I'm not saying you can't make that work. It is hard.
But what you should just start off with is let me re-market all my existing audience and get them to buy. Let me show my ad on Facebook, bring them back to my site, get them to buy.
Let me do things that create a lookalike audience and find all the other people who are relevant, very relevant, right?
Because you could do lookalike audience on Facebook. You want to ideally pick 1%. And then find all the other people that you should be targeting because those buyers are similar to the ones that are like your audience, and Facebook will figure that out for you.
If you're targeting those people, it'll help you generate more sales.
Here's the next tip. You need to spend enough when you're testing things out.
When you start off with Facebook ads, spend $100, and you can't make things work.
And this is why I ask you how much do you spend on Facebook ads? Well, if you're not spending enough to get the ball rolling, you're not really going to get ROI.
And on the flip side, you could be like it used to work, but now that we scaled up our campaigns to 10, 20, $30,000, it's not working.
Well, when it comes to budgets in Facebook, it's all about spending the right amount. You got to spend enough to test to figure out the audiences that work, the messaging, the ads.
For that reason, you got to gradually increase what you're spending.
The next thing you got to do is you need to re-market all the people that almost bought or almost signed up. And here's what I mean by this. You got a checkout page. Someone has all these products to their checkout page, but they don't buy.
Well, you should show on what it's like to be a customer through a video re-marketing ad, not just on Facebook, you should also do that on YouTube.
That converts extremely well. Another thing that you'll find is hey, your copy may not be doing well.
Why is that? Well, your copy, your ads, f you just create it, you can't always just expect it to randomly do well.
You have to see what's working on for other people. Facebook has an Ad library. Check out their library.
It shows you all the other ads in your space. If you can see that people are spending a lot on ads that are competitors, they have specific messaging, you know it's working really well for them, and there's a good shot that if you do something similar, it may work for you as well.
You can use tools like ClickFunnels. You can end up looking at your competitors' funnels because through Facebook's library, you can see all their ads.
Click over to their landing pages, see what their funnel looks like, and if you see two or three of your competitors using a specific funnel, specific sequences, with upsells, downsells, specific type of copy, you now know that, hey, this is the stuff that works really well in my space.
Now, before we end this video, I do want to give you one final tip.
I found through all my testing, video ads tend to perform better than text-based and image-based ads. Use videos. Don't just optimize for a click.
If someone spends time watching a video like two, three, four minutes, and then you get them, you make it fewer people to your site, but more of those people will end up converting.
00:00 - Introduction
00:55 Tip 1 - You’re going after too “cold” audiences:
01:47 Tip 2 - You’re going straight for the sale
02:35 Tip 3 - You’re Not building a brand
03:52 Tip 4 - You don’t have backend offers & you’re not optimizing for LTV
04:46 Bonus Tip - Videos Ads tend to perform better than Text and Image
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#FacebookAds #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Stop Making These Social Media Marketing Mistakes | Neil Patel
Today I'm going to share with you the biggest social media mistakes ...
Today I'm going to share with you the biggest social media mistakes that you're making that's causing you to not do well. I don’t think I need to tell you ...how big social media is. Everyone's on the social web. But why is it that no one follows your account, or you can't get any traffic on your social profiles? Well, it's about to change. Watch the video and stop making these 5 social media marketing mistakes that I see people making on a daily basis.
__________________________________________
RESOURCES & LINKS:
“How to Start Social Media Marketing (4 ESSENTIAL Tips for beginners)” (video):
https://www.youtube.com/watch?v=-tdFvJLw2UQ
“How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips” (video):
https://www.youtube.com/watch?v=usKMKq977iA
“How to STAND OUT on Social Media as a New Entrepreneur | Grow Your Brand with Social Media” (video):
https://www.youtube.com/watch?v=7CYQTg4_zQo
BuzzSumo: https://buzzsumo.com/
“Social Media Marketing Made Simple: A Step-by-Step Guide”:
https://neilpatel.com/what-is-social-media-marketing/
Read more Social Media Marketing tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
The first mistake that you need to avoid is posting content too often. Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the more people will see you. That may work for Twitter, but for most social sites, if you post too much, you're not gonna do well. You only have a certain amount of people following you. If you keep posting too much information, you're going to wear them out, and they're gonna start ignoring you're content. Try to post no more than once a day. I'm not talking about live video, or stories, or anything like that. I'm talking about posting a image, or a video, a status update. Try not to post more than one a day. The second mistake that you need to avoid is posting mediocre content. Now that you know you only wanna post once a day, when you do post once a day, that content has to be amazing. If people don't like it, they're not going to engage or comment. You know what? If you posted content that's mediocre, or you think is great, and you got no comments, or engagements or likes, leave a comment below with the word yes. That way I know you're struggling with creating amazing content. And think of it this way, if that content isn't something that you would tell your friends about, or you would share, or you don't think has a slight possibility of going viral, then, it's not gonna do that well. If you're not sure what great content is, go to Buzzsumo. Put in keywords within your space. It'll show you what's popular on the social web already. You wanna use tools like Buzzsumo and Social Blade to come up with better content. That way, whenever you do post, it's amazing content. The third mistake that most people are making is they're not leveraging videos. Videos is the future. Facebook. Youtube. LinkedIn. All of these players wanna get your attention, more so than even a live TV. I'm talking 'bout, you know, that big LCD. If you upload video content, you'll get 2-3 times more engagement and views, than if you just upload a photo or a text update. The fourth mistake that many people make is they're not engaging in the first hour. The way most social algorithms work is whatever does extremely well in the first hour, continually goes viral. It's like the opposite of SEO. With SEO, it's a long-term game. You release content, you never do well in the first hour. You're lucky if that content ranks really well after 30 days, or six months. In many cases, it'll take over a year. With the social web, it's all about the first hour. So if you have an email list, promote your email list. Or technically, promote that video or status update you did to that email list, that way, you can drive more engagement. If you have a push notification subscriber list, from tools like subscribers.com, send them to your social profile when you have a status update. That way it gets more views, engagement. And that way, over the next 30 days, 60 days, it'll rank higher on YouTube. Or over the next 24 hours, it'll get way more views and shares on Facebook. You wanna push things hard in the first hour it goes live. And the last mistake that I want you to avoid is not engaging. Social's all about being a two-way street. If you ask me a question and I didn't answer, that'd be rude of me. That's how social media works. You need to engage with other people.
#NeilPatel #SocialMedia #socialmediamarketing[+] Show More
__________________________________________
RESOURCES & LINKS:
“How to Start Social Media Marketing (4 ESSENTIAL Tips for beginners)” (video):
https://www.youtube.com/watch?v=-tdFvJLw2UQ
“How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips” (video):
https://www.youtube.com/watch?v=usKMKq977iA
“How to STAND OUT on Social Media as a New Entrepreneur | Grow Your Brand with Social Media” (video):
https://www.youtube.com/watch?v=7CYQTg4_zQo
BuzzSumo: https://buzzsumo.com/
“Social Media Marketing Made Simple: A Step-by-Step Guide”:
https://neilpatel.com/what-is-social-media-marketing/
Read more Social Media Marketing tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
The first mistake that you need to avoid is posting content too often. Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the more people will see you. That may work for Twitter, but for most social sites, if you post too much, you're not gonna do well. You only have a certain amount of people following you. If you keep posting too much information, you're going to wear them out, and they're gonna start ignoring you're content. Try to post no more than once a day. I'm not talking about live video, or stories, or anything like that. I'm talking about posting a image, or a video, a status update. Try not to post more than one a day. The second mistake that you need to avoid is posting mediocre content. Now that you know you only wanna post once a day, when you do post once a day, that content has to be amazing. If people don't like it, they're not going to engage or comment. You know what? If you posted content that's mediocre, or you think is great, and you got no comments, or engagements or likes, leave a comment below with the word yes. That way I know you're struggling with creating amazing content. And think of it this way, if that content isn't something that you would tell your friends about, or you would share, or you don't think has a slight possibility of going viral, then, it's not gonna do that well. If you're not sure what great content is, go to Buzzsumo. Put in keywords within your space. It'll show you what's popular on the social web already. You wanna use tools like Buzzsumo and Social Blade to come up with better content. That way, whenever you do post, it's amazing content. The third mistake that most people are making is they're not leveraging videos. Videos is the future. Facebook. Youtube. LinkedIn. All of these players wanna get your attention, more so than even a live TV. I'm talking 'bout, you know, that big LCD. If you upload video content, you'll get 2-3 times more engagement and views, than if you just upload a photo or a text update. The fourth mistake that many people make is they're not engaging in the first hour. The way most social algorithms work is whatever does extremely well in the first hour, continually goes viral. It's like the opposite of SEO. With SEO, it's a long-term game. You release content, you never do well in the first hour. You're lucky if that content ranks really well after 30 days, or six months. In many cases, it'll take over a year. With the social web, it's all about the first hour. So if you have an email list, promote your email list. Or technically, promote that video or status update you did to that email list, that way, you can drive more engagement. If you have a push notification subscriber list, from tools like subscribers.com, send them to your social profile when you have a status update. That way it gets more views, engagement. And that way, over the next 30 days, 60 days, it'll rank higher on YouTube. Or over the next 24 hours, it'll get way more views and shares on Facebook. You wanna push things hard in the first hour it goes live. And the last mistake that I want you to avoid is not engaging. Social's all about being a two-way street. If you ask me a question and I didn't answer, that'd be rude of me. That's how social media works. You need to engage with other people.
#NeilPatel #SocialMedia #socialmediamarketing[+] Show More
![The Best Way to Get More Instagram Followers [2023 Update]](https://i.ytimg.com/vi/psSkPDBT70g/maxresdefault.jpg)
Now Playing
The Best Way to Get More Instagram Followers [2023 Update]
Have you found that no matter how many times you post on Instagram ...
Have you found that no matter how many times you post on Instagram your follower count just doesn't go up? Today I'm going to share with you the best way ...to get more Instagram followers organically, without using any of these automated tools that can get you into trouble.
____________________________________________
RESOURCES & LINKS:
____________________________________________
How to Get More Instagram Followers Fast (and Be Instafamous) (video): https://youtu.be/eTSYQiLboOE
What's are the best times to post on Instagram? 3 Tips For Maximizing Instagram Engagement! (video): https://youtu.be/6HVvHIwqYu4
HOW TO HACK INSTAGRAM: How to Get Your Customers to Promote Your Products On Instagram (video): https://youtu.be/UQR9Nrk626w
____________________________________________
Tip #1. Stop stressing out about what you're posting
This is the most important thing. If you can't get this through your head and change your mindset, you're not going to do well. Everyone's like oh my God the lighting has to be perfect, I've gotta have makeup on.
Who cares? Just post! What you think will do well may not do well and unless you get that out of your head that everything isn't going to be perfect. The moment you think it all has to be perfect, nothing is going to happen, you're barely going to post.
But the moment you're okay with posting whatever, you'll post six, seven, eight different things and you'll find out what's working.
Tip #2. Stop posting the stuff that's not working.
You're in a rut. in which you keep posting the same type of stuff, it's not getting traction, but yet you keep posting it.
If the same stuff isn't working to grow your follower count you shouldn't post it.
Tip #3. Start posting videos.
We found that whether it's a story or you're just posting on your wall or in your feed, a video always does better than text. It creates way more engagement.
Stop posting just text based images. You can still do them every once in a while, but videos are the key both in your stories and in your feed.
And what you'll find is the more videos you post, the better off you're going to end up doing. Instagram and Facebook, Facebook which is Instagram's parent company, they're all about videos these days.
If you go on any fan page you see someone post a video versus someone posting an image, you'll notice that the video gets way more traction. It's because Facebook prefers videos right now and so does Instagram because they're trying to crush every other video platform out there.
For that reason you need to be posting videos.
Tip #4. Get creative.
I did an image on my Instagram telling people double tap this if you're going to hit your goals or crush your goals in 2019. Did extremely well. Why did it do so well? It's because I got creative and you can do the same thing.
Doing clever things like telling people to double tap if they're going to achieve this or do that or telling people to comment below, that'll boost your engagement and spread your content out so more people start seeing it.
Tip #5. Care about your audience.
Instagram is a social network. Why aren't you responding to every single comment?
That shows you care. Why should someone follow you if you're too lazy to respond to their comments?
So care about your audience. If you don't care you shouldn't be on the social web.
Tip #6. Post more frequently.
When it comes to images or on your main feed, post at least once every three hours. Ideally you shouldn't be posting every hour, every two roughly once every three hours is the right amount.
You can even do once every six hours, that's fine but one every three to six hours is a sweet spot.
When it comes to stories, you should be pushing out at least nine stories a day. I know that sounds crazy but if you do that you're going to get way more engagement.
Tip #7. It's all about the micro content.
What I mean by micro content is everyone's trying to like stage their photo shoots, their Instagram videos all this kind of stuff. Just be yourself!
Bust out your phone, talk for 20-30 minutes and chop that up into little bite size clips and put that over your Instagram over time. You give a speech at a conference, chop that up and put that on Instagram live or six or seven times.
Take the big piece of content that you have, again chop it up and put that all over Instagram. People love micro content and when you're creating it try to be realistic and be more like your real self, not the Instagram or the Photoshop version of yourself.
People want to connect with humans, they don't want to connect with other perfect people they can't relate to.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Instagram #NeilPatel #DigitalMarketing[+] Show More
____________________________________________
RESOURCES & LINKS:
____________________________________________
How to Get More Instagram Followers Fast (and Be Instafamous) (video): https://youtu.be/eTSYQiLboOE
What's are the best times to post on Instagram? 3 Tips For Maximizing Instagram Engagement! (video): https://youtu.be/6HVvHIwqYu4
HOW TO HACK INSTAGRAM: How to Get Your Customers to Promote Your Products On Instagram (video): https://youtu.be/UQR9Nrk626w
____________________________________________
Tip #1. Stop stressing out about what you're posting
This is the most important thing. If you can't get this through your head and change your mindset, you're not going to do well. Everyone's like oh my God the lighting has to be perfect, I've gotta have makeup on.
Who cares? Just post! What you think will do well may not do well and unless you get that out of your head that everything isn't going to be perfect. The moment you think it all has to be perfect, nothing is going to happen, you're barely going to post.
But the moment you're okay with posting whatever, you'll post six, seven, eight different things and you'll find out what's working.
Tip #2. Stop posting the stuff that's not working.
You're in a rut. in which you keep posting the same type of stuff, it's not getting traction, but yet you keep posting it.
If the same stuff isn't working to grow your follower count you shouldn't post it.
Tip #3. Start posting videos.
We found that whether it's a story or you're just posting on your wall or in your feed, a video always does better than text. It creates way more engagement.
Stop posting just text based images. You can still do them every once in a while, but videos are the key both in your stories and in your feed.
And what you'll find is the more videos you post, the better off you're going to end up doing. Instagram and Facebook, Facebook which is Instagram's parent company, they're all about videos these days.
If you go on any fan page you see someone post a video versus someone posting an image, you'll notice that the video gets way more traction. It's because Facebook prefers videos right now and so does Instagram because they're trying to crush every other video platform out there.
For that reason you need to be posting videos.
Tip #4. Get creative.
I did an image on my Instagram telling people double tap this if you're going to hit your goals or crush your goals in 2019. Did extremely well. Why did it do so well? It's because I got creative and you can do the same thing.
Doing clever things like telling people to double tap if they're going to achieve this or do that or telling people to comment below, that'll boost your engagement and spread your content out so more people start seeing it.
Tip #5. Care about your audience.
Instagram is a social network. Why aren't you responding to every single comment?
That shows you care. Why should someone follow you if you're too lazy to respond to their comments?
So care about your audience. If you don't care you shouldn't be on the social web.
Tip #6. Post more frequently.
When it comes to images or on your main feed, post at least once every three hours. Ideally you shouldn't be posting every hour, every two roughly once every three hours is the right amount.
You can even do once every six hours, that's fine but one every three to six hours is a sweet spot.
When it comes to stories, you should be pushing out at least nine stories a day. I know that sounds crazy but if you do that you're going to get way more engagement.
Tip #7. It's all about the micro content.
What I mean by micro content is everyone's trying to like stage their photo shoots, their Instagram videos all this kind of stuff. Just be yourself!
Bust out your phone, talk for 20-30 minutes and chop that up into little bite size clips and put that over your Instagram over time. You give a speech at a conference, chop that up and put that on Instagram live or six or seven times.
Take the big piece of content that you have, again chop it up and put that all over Instagram. People love micro content and when you're creating it try to be realistic and be more like your real self, not the Instagram or the Photoshop version of yourself.
People want to connect with humans, they don't want to connect with other perfect people they can't relate to.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Instagram #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Marketing Storytelling: How to Craft Stories That Sell And Build Your Brand
Marketing Storytelling: How to Craft Stories That Sell And Build Your ...
Marketing Storytelling: How to Craft Stories That Sell And Build Your Brand // Do you want to know what the oldest marketing technique out there is? It's storytelling. If you ...haven't used storytelling in your marketing yet, you should. And I'm going to show you exactly how to use storytelling just like I do so you can get results.
RESOURCES & LINKS:
____________________________________________
How to Use Storytelling to Connect With Readers (Video): https://youtu.be/EpiAIQpWLLs
How to Leverage Storytelling to Increase Your Conversions (Article): https://neilpatel.com/blog/how-to-leverage-storytelling-to-increase-your-conversions/
____________________________________________
The first example I have about storytelling is a significant objects project.
There was this guy, he bought 200 items for $129.
He then took those items, created a story around them, each individual one, posted it on eBay for each object, and can you guess how much he ended up selling everything for?
A whopping grand total of $8000.
That's the power of storytelling.
Step one, define your core message.
If you don't have a core message, your story's going to continually ramble and ramble on.
There has to be a point to a story.
You can't just tell a story because you want more sales or more conversions or more people to follow you.
If there's no point, people aren't going to know why they should continually pay attention to the story.
Step two, decide what kind of story you're going to tell.
One version of storytelling is incite action.
It's to get other people to take action and do something.
If you tell a story that motivates people, you can get them to take action.
Another way of storytelling is to tell people about yourself.
You can have a story about yourself, ups and downs you went through, it could be motivational.
This can help inspire other people jump on your bandwagon, follow your personal brand, follow you over the social web.
Personal storytelling is amazing.
When people get to know you, they relate more, they're more likely to follow you, and your personal brand is more likely to grow.
Conveying value is another way of telling a story that gets people to join your bandwagon.
What I mean by that is if other people believe in the same values as you do, they're more likely to relate with you and follow you as well.
This not only help to generate sales for your company, it also helps with your personal brand.
The last way that people typically storytell is to educate and pass knowledge on.
When you educate and you're passing knowledge on through a story, they're much more likely to be engaged, hooked, and learn that knowledge and be able to execute on it in the future.
Step three, you need to establish your call to action.
If you tell a story, you get people hooked, they're all about you, they're about your personal brand, they're about your business, but they don't know what to do next, you're not really going to see any sales or conversions.
You need to tell them to do things like check out your company, follow you on the social web, join your email list, whatever it may be.
It doesn't have to be a major commitment, it doesn't have to be where they have to buy something right away, it could just be as simple as joining your list so that way you can tell them more stories, build more of a rapport with them, build more of a relationship, and then eventually convert them into a customer.
Now, before I let you go, because you have all the steps, I want to give you three quick bonus tips.
I've been storytelling for a long time, and I found that when a good story includes these three main things, it does much better. So let's go over these bonus tips.
Bonus tip number one, you need to have characters.
This allows people to see themselves in the story and be a part of it. Without that, there'll be a disconnect between you telling the story and the person listening on the other end. Always have characters, and make them relatable.
Number two, you need a conflict.
Without the conflict, there's not going to be that hook that gets people there waiting to figure out what's happening next.
We don't have conflict and everything's hunky dory and roses, then people are like, okay, cool, this is boring.
Always have conflict in a story.
00:00 - Introduction
01:07 Step 1 - Define Your Core Message
01:27 Step 2 - Decide What Kind Of Story You Will Tell
02:36 Step 3 - Establish Your CTA ( Call To Action )
03:25 Bonus Tips 1 - You NEED To Have Characters
03:41 Bonus Tip 2 - Create Some Conflict / Attract People
03:57 Bonus Tip 3 - After Conflict, You Need Resolutions
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/7QDNVMVF7ss
#Marketing #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
How to Use Storytelling to Connect With Readers (Video): https://youtu.be/EpiAIQpWLLs
How to Leverage Storytelling to Increase Your Conversions (Article): https://neilpatel.com/blog/how-to-leverage-storytelling-to-increase-your-conversions/
____________________________________________
The first example I have about storytelling is a significant objects project.
There was this guy, he bought 200 items for $129.
He then took those items, created a story around them, each individual one, posted it on eBay for each object, and can you guess how much he ended up selling everything for?
A whopping grand total of $8000.
That's the power of storytelling.
Step one, define your core message.
If you don't have a core message, your story's going to continually ramble and ramble on.
There has to be a point to a story.
You can't just tell a story because you want more sales or more conversions or more people to follow you.
If there's no point, people aren't going to know why they should continually pay attention to the story.
Step two, decide what kind of story you're going to tell.
One version of storytelling is incite action.
It's to get other people to take action and do something.
If you tell a story that motivates people, you can get them to take action.
Another way of storytelling is to tell people about yourself.
You can have a story about yourself, ups and downs you went through, it could be motivational.
This can help inspire other people jump on your bandwagon, follow your personal brand, follow you over the social web.
Personal storytelling is amazing.
When people get to know you, they relate more, they're more likely to follow you, and your personal brand is more likely to grow.
Conveying value is another way of telling a story that gets people to join your bandwagon.
What I mean by that is if other people believe in the same values as you do, they're more likely to relate with you and follow you as well.
This not only help to generate sales for your company, it also helps with your personal brand.
The last way that people typically storytell is to educate and pass knowledge on.
When you educate and you're passing knowledge on through a story, they're much more likely to be engaged, hooked, and learn that knowledge and be able to execute on it in the future.
Step three, you need to establish your call to action.
If you tell a story, you get people hooked, they're all about you, they're about your personal brand, they're about your business, but they don't know what to do next, you're not really going to see any sales or conversions.
You need to tell them to do things like check out your company, follow you on the social web, join your email list, whatever it may be.
It doesn't have to be a major commitment, it doesn't have to be where they have to buy something right away, it could just be as simple as joining your list so that way you can tell them more stories, build more of a rapport with them, build more of a relationship, and then eventually convert them into a customer.
Now, before I let you go, because you have all the steps, I want to give you three quick bonus tips.
I've been storytelling for a long time, and I found that when a good story includes these three main things, it does much better. So let's go over these bonus tips.
Bonus tip number one, you need to have characters.
This allows people to see themselves in the story and be a part of it. Without that, there'll be a disconnect between you telling the story and the person listening on the other end. Always have characters, and make them relatable.
Number two, you need a conflict.
Without the conflict, there's not going to be that hook that gets people there waiting to figure out what's happening next.
We don't have conflict and everything's hunky dory and roses, then people are like, okay, cool, this is boring.
Always have conflict in a story.
00:00 - Introduction
01:07 Step 1 - Define Your Core Message
01:27 Step 2 - Decide What Kind Of Story You Will Tell
02:36 Step 3 - Establish Your CTA ( Call To Action )
03:25 Bonus Tips 1 - You NEED To Have Characters
03:41 Bonus Tip 2 - Create Some Conflict / Attract People
03:57 Bonus Tip 3 - After Conflict, You Need Resolutions
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/7QDNVMVF7ss
#Marketing #NeilPatel #DigitalMarketing[+] Show More
Now Playing
7 social media predictions that will happen by the end of 2019
Social media is about to change and unless you follow the tips in this ...
Social media is about to change and unless you follow the tips in this video, you're not going to do well. Today I'm going to break down seven social media ...predictions and trends that'll come true in 2019.
RESOURCES & LINKS:
____________________________________________
How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners) (video): https://youtu.be/-tdFvJLw2UQ
3 GUARANTEED Ways Stand Out On Social Media (video): https://youtu.be/dnDoeWn8mj4
____________________________________________
Prediction number one, all these social networks are going to prefer video in 2019.
LinkedIn now has live, there's YouTube Live, there's Facebook Live. Facebook loves video. Instagram even likes videos more than images now and they're going to push on that harder and harder.
Doesn't have to be studio based quality video. You can just bust out your phone and start filming. That's how effective it will be.
The second prediction I have for you is brands will have more weight.
There's this big issue of fake news. It's not just even on the social sites. It's even with sites like Google.
They're tired of pushing fake news. They're not doing it on purpose but the way that they're going to solve this is by focusing more on brands.
Being at offline events, conferences, speaking, all this kinda stuff will help build up your brand and your corporate brand so that way you're going to start doing better on the social web.
The third prediction I have for you is likes and shares won't mean much.
It's all going to be about comments. LinkedIn wants comments, Facebook wants comments, Instagram.
The more comments you get, the better off you are.
In your content, you're going to have to encourage people to leave comments.
It's easy to click a Like button. It's much harder to leave a comment and they're not just going to look at comments like yes' or no's.
They're going to want in-depth comments. So the more in-depth comments you have, the better off you're going to be.
The fourth prediction is advertising's going to get tougher.
Yeah, you all know costs are going to go up but the reason it's going to get tougher is because it's going to move into branded.
Right now, there's so many affiliates who are still doing somewhat well and they're making millions of dollars from Facebook and all these social sites through ads but it's getting tougher and tougher.
It's because companies like Coca-Cola are like, yeah, let's run branded campaigns with our polar bear and what are we going to base it off of? Of yeah, we're getting more likes to our polar bear.
That's what big corporations do and as they do that, it's going to make advertising harder and harder for you because brand dollars are much bigger than dollars that affiliate marketers are willing to spend to get an ROI.
The fifth prediction I have for you is social media platforms will all have similar algorithms in 2019.
What you'll find is as you drive traffic to your website, it gets harder and harder.
Why, because the longer they keep them on their own social platform, the more money they make.
They don't wanna drive traffic to your site. They wanna keep them on Facebook. They wanna keep them on LinkedIn. That's what benefits them the most.
That's how they make the most ad dollars.
You wanna drive traffic to your site? Pay them for ad dollars.
That's what they want and that's what's going to happen.
The sixth prediction, people will stop using all of the social platforms out there.
Individuals are going to start focusing their time and efforts on the main social networks.
There's just too many options out there and there's not enough time in the day.
For that reason, they're just going to focus on the social networks that they like so you're going to have to figure out how to market to people on different channels.
So yeah, as a business, you may target all of them but you're going to figure out how to do campaigns and how to create content that works for each social network because what people like on Instagram, they may not like on Facebook.
So you can't just take your content and regurgitate it and put it on all the networks out there.
That's what's going to change in 2019.
It's not going to so cool but that is going to become the reality and the last prediction I have for you is there's not going to be too many newcomers.
When you see these newcomers blowing up, they're going to get killed off.
Why, because all the other popular ones are just going to take their features, copy them and try to crush them.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SocialMediaMarketing #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners) (video): https://youtu.be/-tdFvJLw2UQ
3 GUARANTEED Ways Stand Out On Social Media (video): https://youtu.be/dnDoeWn8mj4
____________________________________________
Prediction number one, all these social networks are going to prefer video in 2019.
LinkedIn now has live, there's YouTube Live, there's Facebook Live. Facebook loves video. Instagram even likes videos more than images now and they're going to push on that harder and harder.
Doesn't have to be studio based quality video. You can just bust out your phone and start filming. That's how effective it will be.
The second prediction I have for you is brands will have more weight.
There's this big issue of fake news. It's not just even on the social sites. It's even with sites like Google.
They're tired of pushing fake news. They're not doing it on purpose but the way that they're going to solve this is by focusing more on brands.
Being at offline events, conferences, speaking, all this kinda stuff will help build up your brand and your corporate brand so that way you're going to start doing better on the social web.
The third prediction I have for you is likes and shares won't mean much.
It's all going to be about comments. LinkedIn wants comments, Facebook wants comments, Instagram.
The more comments you get, the better off you are.
In your content, you're going to have to encourage people to leave comments.
It's easy to click a Like button. It's much harder to leave a comment and they're not just going to look at comments like yes' or no's.
They're going to want in-depth comments. So the more in-depth comments you have, the better off you're going to be.
The fourth prediction is advertising's going to get tougher.
Yeah, you all know costs are going to go up but the reason it's going to get tougher is because it's going to move into branded.
Right now, there's so many affiliates who are still doing somewhat well and they're making millions of dollars from Facebook and all these social sites through ads but it's getting tougher and tougher.
It's because companies like Coca-Cola are like, yeah, let's run branded campaigns with our polar bear and what are we going to base it off of? Of yeah, we're getting more likes to our polar bear.
That's what big corporations do and as they do that, it's going to make advertising harder and harder for you because brand dollars are much bigger than dollars that affiliate marketers are willing to spend to get an ROI.
The fifth prediction I have for you is social media platforms will all have similar algorithms in 2019.
What you'll find is as you drive traffic to your website, it gets harder and harder.
Why, because the longer they keep them on their own social platform, the more money they make.
They don't wanna drive traffic to your site. They wanna keep them on Facebook. They wanna keep them on LinkedIn. That's what benefits them the most.
That's how they make the most ad dollars.
You wanna drive traffic to your site? Pay them for ad dollars.
That's what they want and that's what's going to happen.
The sixth prediction, people will stop using all of the social platforms out there.
Individuals are going to start focusing their time and efforts on the main social networks.
There's just too many options out there and there's not enough time in the day.
For that reason, they're just going to focus on the social networks that they like so you're going to have to figure out how to market to people on different channels.
So yeah, as a business, you may target all of them but you're going to figure out how to do campaigns and how to create content that works for each social network because what people like on Instagram, they may not like on Facebook.
So you can't just take your content and regurgitate it and put it on all the networks out there.
That's what's going to change in 2019.
It's not going to so cool but that is going to become the reality and the last prediction I have for you is there's not going to be too many newcomers.
When you see these newcomers blowing up, they're going to get killed off.
Why, because all the other popular ones are just going to take their features, copy them and try to crush them.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SocialMediaMarketing #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Will Small Businesses Still Profit From Facebook Ads in 2023?
Do you feel that the number of responses you're getting for your ...
Do you feel that the number of responses you're getting for your Facebook ads is decreasing each and every single day? Are you finding it harder to convert people from ...your Facebook ads into paying customers than you did two years ago? If you think it's hard now, it is going to keep getting harder and harder. Today I'm going to discuss, will small businesses still be able to profit from Facebook ads in 2022?
RESOURCES & LINKS:
____________________________________________
Why Your Facebook Ads Don’t Work (and How to Make Them Profitable) [video]: https://youtu.be/HYmWww4e3Is
____________________________________________
Now before we dive into the details on how small businesses can still do well in 2021, let me go over some basic stats.
Facebook has over seven million active advertisers, that's according to Facebook's Chief Operating Officer Sheryl Sandberg.
Active users 2.4 billion.
Facebook has only 342 active users per advertiser.
Not only are more people promoting ads, but it's getting harder and more expensive to get clicks.
Now when you look at the cost in clicks Facebook ads CPC on news feeds have gotten more expensive this year.
In 2008 Q2 as of roughly 0.43¢, in Q2 of 2019 0.64¢. And the CTR of news feed ads has also decreased. In Q2 of 2018 it was 2.24%, in Q2 of 2019 it was 1.20%.
According to Instapage the average Facebook ad converts roughly 9.21% across all industries. You would have to pay on average $64 to get nine conversions. Conversion doesn't necessarily mean a sale either in this context, it could be just collecting an email right?
So it doesn't necessarily mean you're making a positive ROY. So the real question that comes to mind is, hey you're a small business, how can you still profit from Facebook, even though ads in many cases are getting less clicks and is getting more expensive.
Well number one don't go for profit in the first contact with a prospect. It used to be that you would just put ads in front of people, you would send them to your product or service page, try to get them to convert, and boom you're making money.
And that's expensive, a great way that we generate sales now and we found this to be much cheaper is, we first take an ad on Facebook drive them to content our educational piece, educate them.
Secondly use retargeting for your ads for really qualified prospects.
So what I mean by this is, one thing we've done to generate so much revenue from Facebook, this is our highest ROY converting campaign.
When someone visits a checkout page and they don't buy, we create a video that shows them what it would be like if they were a customer.
Now if our main offering was using logic to convince them to buy, our video will use emotions. Why you may be wondering? Well if they didn't convert from logic in the first place, sending them a remarketing campaign or video using logic again probably won't work, so we do the opposite.
If our landing page is try selling through emotions, our remarketing video uses logic. In addition to that we make sure we add in upsells and downsells, which increases the LTV, which allows you to spend more money on Facebook.
The third tip I have for you is use video ads. Video ads are way cheaper to expose your brand to people because even if they don't convert right away you're getting your brand across, and as they say in marketing the rule of seven, the way you build a brand is having someone see and engage with your brand seven times.
If you use video you're going to get way more engagement for the price because Facebook really wants to push video ads over text-based ads.
Fourth use lookalike audiences, once you have people that are converting, use the 1% lookalike audience on Facebook.
Fifth I want you to test different creatives more often. You'll be surprised at the difference in performance when you rotate up your creatives at least once a week.
Heck when I run some of my own campaigns, we're rotating up creatives two to three times a week on the low-end and on the high-end sometimes rotating up creatives daily.
It's that effective by just cranking out so many creatives, you'll find that they don't have as much fatigue and your ROY is better.
Next I want you to keep your ads fresh, it's not just about the, hey here's what my banner is, here's what my creative is.
Next I want you to monitor your ad's frequency. If people keep seeing your ads multiple times, you're either not reaching new people, or people keep seeing your ads without converting.
Those two factors will make your ad score decrease and make your cost increase.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/7tACyXcjZF4
#DigitalMarketing #NeilPatel #FacebookAds[+] Show More
RESOURCES & LINKS:
____________________________________________
Why Your Facebook Ads Don’t Work (and How to Make Them Profitable) [video]: https://youtu.be/HYmWww4e3Is
____________________________________________
Now before we dive into the details on how small businesses can still do well in 2021, let me go over some basic stats.
Facebook has over seven million active advertisers, that's according to Facebook's Chief Operating Officer Sheryl Sandberg.
Active users 2.4 billion.
Facebook has only 342 active users per advertiser.
Not only are more people promoting ads, but it's getting harder and more expensive to get clicks.
Now when you look at the cost in clicks Facebook ads CPC on news feeds have gotten more expensive this year.
In 2008 Q2 as of roughly 0.43¢, in Q2 of 2019 0.64¢. And the CTR of news feed ads has also decreased. In Q2 of 2018 it was 2.24%, in Q2 of 2019 it was 1.20%.
According to Instapage the average Facebook ad converts roughly 9.21% across all industries. You would have to pay on average $64 to get nine conversions. Conversion doesn't necessarily mean a sale either in this context, it could be just collecting an email right?
So it doesn't necessarily mean you're making a positive ROY. So the real question that comes to mind is, hey you're a small business, how can you still profit from Facebook, even though ads in many cases are getting less clicks and is getting more expensive.
Well number one don't go for profit in the first contact with a prospect. It used to be that you would just put ads in front of people, you would send them to your product or service page, try to get them to convert, and boom you're making money.
And that's expensive, a great way that we generate sales now and we found this to be much cheaper is, we first take an ad on Facebook drive them to content our educational piece, educate them.
Secondly use retargeting for your ads for really qualified prospects.
So what I mean by this is, one thing we've done to generate so much revenue from Facebook, this is our highest ROY converting campaign.
When someone visits a checkout page and they don't buy, we create a video that shows them what it would be like if they were a customer.
Now if our main offering was using logic to convince them to buy, our video will use emotions. Why you may be wondering? Well if they didn't convert from logic in the first place, sending them a remarketing campaign or video using logic again probably won't work, so we do the opposite.
If our landing page is try selling through emotions, our remarketing video uses logic. In addition to that we make sure we add in upsells and downsells, which increases the LTV, which allows you to spend more money on Facebook.
The third tip I have for you is use video ads. Video ads are way cheaper to expose your brand to people because even if they don't convert right away you're getting your brand across, and as they say in marketing the rule of seven, the way you build a brand is having someone see and engage with your brand seven times.
If you use video you're going to get way more engagement for the price because Facebook really wants to push video ads over text-based ads.
Fourth use lookalike audiences, once you have people that are converting, use the 1% lookalike audience on Facebook.
Fifth I want you to test different creatives more often. You'll be surprised at the difference in performance when you rotate up your creatives at least once a week.
Heck when I run some of my own campaigns, we're rotating up creatives two to three times a week on the low-end and on the high-end sometimes rotating up creatives daily.
It's that effective by just cranking out so many creatives, you'll find that they don't have as much fatigue and your ROY is better.
Next I want you to keep your ads fresh, it's not just about the, hey here's what my banner is, here's what my creative is.
Next I want you to monitor your ad's frequency. If people keep seeing your ads multiple times, you're either not reaching new people, or people keep seeing your ads without converting.
Those two factors will make your ad score decrease and make your cost increase.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/7tACyXcjZF4
#DigitalMarketing #NeilPatel #FacebookAds[+] Show More
Now Playing
Social Media Marketing in 2019: Here’s What You Haven’t Tried | Neil Patel
In this video I'm going to discuss Social Media Marketing 2019: Here's ...
In this video I'm going to discuss Social Media Marketing 2019: Here's What You Haven't Tried. Are you tired of Facebook, LinkedIn, Twitter, YouTube, and all these social sites, make ...the algorithm harder and harder, so you get very little to no traffic? Well, who isn't tired of that? But in this video I'm about to solve this problem for you.
What I'm going to share with you today isn't just going to get you 100 visitors from social sites per month, it should get you well over 1,000 visitors per month.
Watch this video to learn what’s working in social media marketing in 2019.
__________________________________________
RESOURCES & LINKS:
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“Content Creation Hacks to grow your Business Faster” (video):
https://youtu.be/3x9AWh7g1YQ
“How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners)” (video):
https://www.youtube.com/watch?v=-tdFvJLw2UQ&t=2s
“How to STAND OUT on Social Media as a New Entrepreneur | Grow Your Brand with Social Media Marketing” (video):
https://www.youtube.com/watch?v=7CYQTg4_zQo&t=5s
“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):
https://youtu.be/WTWZQ_4_zNk
“SEO in 2019 What Will And Won’t Work” (video):
https://youtu.be/I0joqcqpiO4
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
Neil Patel Digital AGENCY:
https://neilpateldigital.com/
Hootsuite:
https://hootsuite.com/
MeetEdgar
https://meetedgar.com/
Hellobar:
https://www.hellobar.com/
Crazy Egg:
https://www.crazyegg.com/
Subscribers:
https://subscribers.com/
Read more Social Media Marketing tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
What I'm gonna share with you today isn't just gonna get you 100 visitors, it should get you well over 1,000 visitors per month. The first tip I have for you is to share your content multiple times. When people go on Facebook or LinkedIn, they share the content once and that's it. Why? You know most of your followers aren't gonna see your content. Have you thought about sharing it six times a year? Yes, that same piece of article over and over again. By doing that, what you'll find is, you'll get way more traffic, typically double to triple the amount of traffic than if you just shared it once.
Second tip, create engaging content. The biggest part about this social algorithms, in 2019 is comments. It's not likes, it's not shares, it's how many people are leaving a comment. Do you know why? Well, it's because this takes more effort for you to leave a comment than it does for you to like this video or share the video. Don't believe me? Leave a comment below. If everyone leaves a comment below, you'll watch this video go viral. It could be as simple as being like yes, no, or the number, one; it doesn't matter what you leave in the comment. If you all leave a comment, this video will go more viral.
The third tip I have for you, is don't be afraid to promote your business. It's so funny, everyone's like, "Oh, I figured out how to get social traffic "but it's useless; "It drives no sales." Well, are you asking people to buy from you? If you don't have any call-to-actions in your videos, you can't expect people to come, consume your content and be like, "Yeah, sure. I'm gonna buy from you, Neil." People don't think that way, they're just gonna consume. You've got to encourage them to go to your business, buy or buy your products or your services or sign up from. That's why at the end of every one of my videos, I tell everyone to check out my ad agency, Neil Patel Digital.
And the last tip I have for you, and this is what you haven't tried, and this is what you are not doing, optimize your own type of conversions. Even when you get the social traffic, you're just not gonna get those people to convert into customers. Yes, you can tell people to buy your products, buy your services, and that's one strike, but you also need to optimize your own learning pages. By using tools like Crazy Egg, you can see where people are clicking, where they are not, what's stopping them from converting, and then get them to convert by running A/B test. You can even use tools like Hello Bar and Subscribers to either capture emails, or even to get people on your partial notification list. That way, over time you can nurture people and convince them to buy through JEP notifications.
#NeilPatel #SocialMedia #SocialMediaMarketing[+] Show More
What I'm going to share with you today isn't just going to get you 100 visitors from social sites per month, it should get you well over 1,000 visitors per month.
Watch this video to learn what’s working in social media marketing in 2019.
__________________________________________
RESOURCES & LINKS:
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“Content Creation Hacks to grow your Business Faster” (video):
https://youtu.be/3x9AWh7g1YQ
“How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners)” (video):
https://www.youtube.com/watch?v=-tdFvJLw2UQ&t=2s
“How to STAND OUT on Social Media as a New Entrepreneur | Grow Your Brand with Social Media Marketing” (video):
https://www.youtube.com/watch?v=7CYQTg4_zQo&t=5s
“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):
https://youtu.be/WTWZQ_4_zNk
“SEO in 2019 What Will And Won’t Work” (video):
https://youtu.be/I0joqcqpiO4
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
Neil Patel Digital AGENCY:
https://neilpateldigital.com/
Hootsuite:
https://hootsuite.com/
MeetEdgar
https://meetedgar.com/
Hellobar:
https://www.hellobar.com/
Crazy Egg:
https://www.crazyegg.com/
Subscribers:
https://subscribers.com/
Read more Social Media Marketing tips on my blog: https://neilpatel.com/blog
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
What I'm gonna share with you today isn't just gonna get you 100 visitors, it should get you well over 1,000 visitors per month. The first tip I have for you is to share your content multiple times. When people go on Facebook or LinkedIn, they share the content once and that's it. Why? You know most of your followers aren't gonna see your content. Have you thought about sharing it six times a year? Yes, that same piece of article over and over again. By doing that, what you'll find is, you'll get way more traffic, typically double to triple the amount of traffic than if you just shared it once.
Second tip, create engaging content. The biggest part about this social algorithms, in 2019 is comments. It's not likes, it's not shares, it's how many people are leaving a comment. Do you know why? Well, it's because this takes more effort for you to leave a comment than it does for you to like this video or share the video. Don't believe me? Leave a comment below. If everyone leaves a comment below, you'll watch this video go viral. It could be as simple as being like yes, no, or the number, one; it doesn't matter what you leave in the comment. If you all leave a comment, this video will go more viral.
The third tip I have for you, is don't be afraid to promote your business. It's so funny, everyone's like, "Oh, I figured out how to get social traffic "but it's useless; "It drives no sales." Well, are you asking people to buy from you? If you don't have any call-to-actions in your videos, you can't expect people to come, consume your content and be like, "Yeah, sure. I'm gonna buy from you, Neil." People don't think that way, they're just gonna consume. You've got to encourage them to go to your business, buy or buy your products or your services or sign up from. That's why at the end of every one of my videos, I tell everyone to check out my ad agency, Neil Patel Digital.
And the last tip I have for you, and this is what you haven't tried, and this is what you are not doing, optimize your own type of conversions. Even when you get the social traffic, you're just not gonna get those people to convert into customers. Yes, you can tell people to buy your products, buy your services, and that's one strike, but you also need to optimize your own learning pages. By using tools like Crazy Egg, you can see where people are clicking, where they are not, what's stopping them from converting, and then get them to convert by running A/B test. You can even use tools like Hello Bar and Subscribers to either capture emails, or even to get people on your partial notification list. That way, over time you can nurture people and convince them to buy through JEP notifications.
#NeilPatel #SocialMedia #SocialMediaMarketing[+] Show More
Now Playing
Is Instagram Marketing Really Worth it?
Instagram. It's one of the most popular social networks out there. You ...
Instagram. It's one of the most popular social networks out there. You know, we all talk about Instagram marketing tips, I've created a ton of videos on this, but is ...Instagram really worth it? Is it going to drive you business? Is it going to drive you revenue? Is it even worth you spending time on Instagram? Today I'm going to break down if Instagram marketing is really worth it.
RESOURCES & LINKS:
____________________________________________
How I Gain 1,254 Followers Per Week on Instagram Organically in 2019 [video]: https://youtu.be/28lYwVjkTxM
5 Ways to Gain More Instagram Followers (100% Free) [video]: https://youtu.be/zmldGWKIQAE
____________________________________________
We all talk about Instagram, we all use it, I have it, my follower count's continually going up, is it really worth it? And I wanted to create a video that would answer that question and the reason being is, I wanted you guys to have realistic expectations because everyone continually ask me like hey how do I get more followers on Instagram?
You know, how do I get to 100,000 followers?
When you think about Instagram, from a B2B standpoint, and I'll cover B2C as well, in B2B if you're expecting to generate a lot of business from it, don't.
You may get more brand awareness and indirectly, yes, that can help you generate business, but you're not going to get someone buying $10,000 products from you all day long on Instagram.
I'm not saying Instagram isn't profitable.
I'm not saying you can't generate sales.
If you look at I've spent on Instagram and what I've generated in revenue, I've generated a hundreds of thousands, if not millions of dollars from revenue.
Actually, it's in the millions of dollars in revenue and I haven't spent nearly as much.
Now, you may look at that being like oh that's awesome, that means Instagram's worth it.
Well, if you look at how much more revenue I've generated from SEO or paid advertising,
it's way greater of a return then Instagram. You can't do everything so you got to focus your efforts.
You won't see an ROI just pitching your products and services.
You will see a better ROI if you just create content that other successful B2B people that want to follow, they'll get to know you, and eventually some of those indirectly may turn into customers.
On the B2C side, you know, I know a lot of people who pay the Kardashians money and other people like that for advertising.
Here's the thing. Like, I had someone the other day and they're like yeah, I paid Kris Jenner $85,000 for a post.
Now, what do you think happened with Kris Jenner when she took that money?
She promoted that product, but what do you think happened to that company?
They generated less than $85,000 dollars in sales.
On top of that, they have a physical good so there's cost involved in their product. They're hoping they can make it up in the lifetime buy up of the customer, but still, they lost money.
With influencers, and Instagram, if you want to pay micro influencers, that works well as long as the pricing is right.
You can go to places online, there's a lot of communities like TheInfluence.co where you can find them.
Yes, a Kardashian is different, and even that doesn't really work most the time.
You need a lot of micro influencers at once and create that big splash for it to work and if you don't time it right, and you just spread it out over a period of like six months, it's not as impactful versus if everyone in a two or three day period within your space started talking about you.
It's just, whatever press they're in, when everyone talks about them at once in the news, they're more likely to be the trending topic.
That's the same thing that happens with influencers. So if you're in the B2C space, paying influencers works if you get a lot of micro-influencers, that they talk about you at once.
For in the B2B space, indirectly, yeah you may be able to make money. If you're in the B2C space, you can also consider creating your own profile.
Yes, it helps a little, make a little bit when it comes to making money, but if your profile's not popular and you're not leveraging some of the other Instagram tips, and I have a lot of videos on that so I'm not going to regurgitate those tips on how to make your profile popular, you won't do well.
But if you do make your profile popular by using those micro influencers, you're using all the stuff that I'm talking about from stories, posting frequency, micro-content, all that kind of stuff, sure, yeah, from B2C it can help.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Instagram #NeilPatel #SocialMediaMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
How I Gain 1,254 Followers Per Week on Instagram Organically in 2019 [video]: https://youtu.be/28lYwVjkTxM
5 Ways to Gain More Instagram Followers (100% Free) [video]: https://youtu.be/zmldGWKIQAE
____________________________________________
We all talk about Instagram, we all use it, I have it, my follower count's continually going up, is it really worth it? And I wanted to create a video that would answer that question and the reason being is, I wanted you guys to have realistic expectations because everyone continually ask me like hey how do I get more followers on Instagram?
You know, how do I get to 100,000 followers?
When you think about Instagram, from a B2B standpoint, and I'll cover B2C as well, in B2B if you're expecting to generate a lot of business from it, don't.
You may get more brand awareness and indirectly, yes, that can help you generate business, but you're not going to get someone buying $10,000 products from you all day long on Instagram.
I'm not saying Instagram isn't profitable.
I'm not saying you can't generate sales.
If you look at I've spent on Instagram and what I've generated in revenue, I've generated a hundreds of thousands, if not millions of dollars from revenue.
Actually, it's in the millions of dollars in revenue and I haven't spent nearly as much.
Now, you may look at that being like oh that's awesome, that means Instagram's worth it.
Well, if you look at how much more revenue I've generated from SEO or paid advertising,
it's way greater of a return then Instagram. You can't do everything so you got to focus your efforts.
You won't see an ROI just pitching your products and services.
You will see a better ROI if you just create content that other successful B2B people that want to follow, they'll get to know you, and eventually some of those indirectly may turn into customers.
On the B2C side, you know, I know a lot of people who pay the Kardashians money and other people like that for advertising.
Here's the thing. Like, I had someone the other day and they're like yeah, I paid Kris Jenner $85,000 for a post.
Now, what do you think happened with Kris Jenner when she took that money?
She promoted that product, but what do you think happened to that company?
They generated less than $85,000 dollars in sales.
On top of that, they have a physical good so there's cost involved in their product. They're hoping they can make it up in the lifetime buy up of the customer, but still, they lost money.
With influencers, and Instagram, if you want to pay micro influencers, that works well as long as the pricing is right.
You can go to places online, there's a lot of communities like TheInfluence.co where you can find them.
Yes, a Kardashian is different, and even that doesn't really work most the time.
You need a lot of micro influencers at once and create that big splash for it to work and if you don't time it right, and you just spread it out over a period of like six months, it's not as impactful versus if everyone in a two or three day period within your space started talking about you.
It's just, whatever press they're in, when everyone talks about them at once in the news, they're more likely to be the trending topic.
That's the same thing that happens with influencers. So if you're in the B2C space, paying influencers works if you get a lot of micro-influencers, that they talk about you at once.
For in the B2B space, indirectly, yeah you may be able to make money. If you're in the B2C space, you can also consider creating your own profile.
Yes, it helps a little, make a little bit when it comes to making money, but if your profile's not popular and you're not leveraging some of the other Instagram tips, and I have a lot of videos on that so I'm not going to regurgitate those tips on how to make your profile popular, you won't do well.
But if you do make your profile popular by using those micro influencers, you're using all the stuff that I'm talking about from stories, posting frequency, micro-content, all that kind of stuff, sure, yeah, from B2C it can help.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Instagram #NeilPatel #SocialMediaMarketing[+] Show More
Now Playing
How to Leverage Instagram to Actually Make You More Money
How to Leverage Instagram to Actually Make You More Money // Have you ...
How to Leverage Instagram to Actually Make You More Money // Have you heard the saying that Instagram likes and followers and comments aren't going to pay your bills? Well, ...there's actually some truth to that. But if you know how to use Instagram right, it's actually totally wrong. Today, I'm going to teach you how to actually leverage Instagram to make you more money.
RESOURCES & LINKS:
____________________________________________
Affiliate Summit - https://www.affiliatesummit.com
JVZoo - https://www.jvzoo.com
CJ Affiliate - https://www.cj.com
OfferVault - https://www.offervault.com
Click2Sell - http://www.click2sell.eu
CommissionSoup - https://www.commissionsoup.com
ShareASale - https://www.shareasale.com
FlexOffers - https://www.flexoffers.com
____________________________________________
Step 1 - Build your account for one specific problem.
In other words, you want to solve one problem for one audience. It's really hard to just be an influencer just because your life is cool, or you have some cool pictures of yourself that are half naked.
That doesn't really work these days anymore, and I wouldn't recommend that. Solve one problem for one audience. When you do that, you're going to have a super focused community, so when you pitch products and services to them, they're much more likely to convert.
The second tip I have is differentiate your account.
Don't just do what everyone else is doing. If you see everyone else posting the same type of content, if you do the same thing, you won't do well.
Once you've figured out what's working, the stuff that is, double down on it. What doesn't perform well, stop doing it. Now, once you've figured out the formula what's working well, you need to go back and retest this every few months, the reason being is Instagram's constantly changing their algorithm.
Step 3 - Run ads on Instagram to your top-performing content pieces. That way, the stuff that's already doing well, you're going to grow more awareness, more followers, you're going to get in front of more people who are much more likely to convert into customers.
Step 4 - Start running giveaways and promotions and challenges. You're probably wondering, Giveaways only work if you're giving away something that's very valuable and super related to your niche.
Step 5 - Sponsored posts on other accounts.
So, there's other influencers within your niche. If you can do sponsored posts on their accounts and promote your profile, you're going to build a bigger, more loyal base within your exact space.
And when people are doing those sponsored posts, make sure that in their bio, they include that you're running a contest and a giveaway and people should look there and click through so they can go over back to your profile and your website of course as well.
So the people who are doing this on their profile, they need to change their URL to your site URL. And as I mentioned, don't do it for random accounts, has to be super relevant. I can't emphasize that enough.
Step 6 - Leverage micro-influencers to sell your products or services. There's a lot of companies out there on Instagram that are crushing it, especially niches like health and fitness or fashion.
Micro-influencers on the other hand, even when I was talking to him about this, he has a high conversion rate from micro-influencers. And there's a lot of sites that can help you find the right influencers. Such as influence.co. It's a great site to find very targeted influencers.
Step 7 - Find affiliate products that can be very valuable to your audience.
Now, if you do all of that, you'll find that your Instagram profile can generate you good money, you can make a living off of it, you know, and then when people tell you, "Ah, you're an Instagram influencer, you can't make money from that," you'll be able to show them real stats and data that you can do well from Instagram.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/HyIj1MgrDww
#DigitalMarketing #NeilPatel #Instagram[+] Show More
RESOURCES & LINKS:
____________________________________________
Affiliate Summit - https://www.affiliatesummit.com
JVZoo - https://www.jvzoo.com
CJ Affiliate - https://www.cj.com
OfferVault - https://www.offervault.com
Click2Sell - http://www.click2sell.eu
CommissionSoup - https://www.commissionsoup.com
ShareASale - https://www.shareasale.com
FlexOffers - https://www.flexoffers.com
____________________________________________
Step 1 - Build your account for one specific problem.
In other words, you want to solve one problem for one audience. It's really hard to just be an influencer just because your life is cool, or you have some cool pictures of yourself that are half naked.
That doesn't really work these days anymore, and I wouldn't recommend that. Solve one problem for one audience. When you do that, you're going to have a super focused community, so when you pitch products and services to them, they're much more likely to convert.
The second tip I have is differentiate your account.
Don't just do what everyone else is doing. If you see everyone else posting the same type of content, if you do the same thing, you won't do well.
Once you've figured out what's working, the stuff that is, double down on it. What doesn't perform well, stop doing it. Now, once you've figured out the formula what's working well, you need to go back and retest this every few months, the reason being is Instagram's constantly changing their algorithm.
Step 3 - Run ads on Instagram to your top-performing content pieces. That way, the stuff that's already doing well, you're going to grow more awareness, more followers, you're going to get in front of more people who are much more likely to convert into customers.
Step 4 - Start running giveaways and promotions and challenges. You're probably wondering, Giveaways only work if you're giving away something that's very valuable and super related to your niche.
Step 5 - Sponsored posts on other accounts.
So, there's other influencers within your niche. If you can do sponsored posts on their accounts and promote your profile, you're going to build a bigger, more loyal base within your exact space.
And when people are doing those sponsored posts, make sure that in their bio, they include that you're running a contest and a giveaway and people should look there and click through so they can go over back to your profile and your website of course as well.
So the people who are doing this on their profile, they need to change their URL to your site URL. And as I mentioned, don't do it for random accounts, has to be super relevant. I can't emphasize that enough.
Step 6 - Leverage micro-influencers to sell your products or services. There's a lot of companies out there on Instagram that are crushing it, especially niches like health and fitness or fashion.
Micro-influencers on the other hand, even when I was talking to him about this, he has a high conversion rate from micro-influencers. And there's a lot of sites that can help you find the right influencers. Such as influence.co. It's a great site to find very targeted influencers.
Step 7 - Find affiliate products that can be very valuable to your audience.
Now, if you do all of that, you'll find that your Instagram profile can generate you good money, you can make a living off of it, you know, and then when people tell you, "Ah, you're an Instagram influencer, you can't make money from that," you'll be able to show them real stats and data that you can do well from Instagram.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/HyIj1MgrDww
#DigitalMarketing #NeilPatel #Instagram[+] Show More
Now Playing
How to Get The Most Out of Your Instagram Followers
Instagram isn't like most social networks. You can't just post content ...
Instagram isn't like most social networks. You can't just post content and link out to your site every time to get traffic back to generate sales. Today I'm going to ...share with you how you can get the most out of your Instagram followers.
RESOURCES & LINKS:
____________________________________________
Is Instagram Marketing Really Worth it? [video]: https://youtu.be/Y11g2oVqKFs
How I Gain 1,254 Followers Per Week on Instagram Organically in 2019 (Fast & 100% Free) [video]: https://youtu.be/28lYwVjkTxM
____________________________________________
The first thing you want to do is use followers as custom audiences for your ads.
When you have followers, remember, they're loyal to you, they like you, assuming you're not just buying fake followers, which you should never do because it's going to hurt you in the long run.
But assuming you have quality followers, you want to use them to create Lookalike Audiences.
This will help you find other followers that you can attract. The bigger base of followers you have, the more likely you are to be able to continually monetize them in the future.
Think of your followers as well, would you rather go buy water from the store and keep paying every time you need a new bottle of water because your thirsty?
Or would you rather build your own well, so every time you are thirsty you can go down in there, take a bucket and get water for free? Sure, you may have the upfront cost, but that's the whole purpose of building a well.
The same goes with your Instagram followers. By using a Lookalike Audience, building up more of a follower base, keep in mind you're building that well that you can keep tapping into in the future, and in the future, and in the future and even more to generate sales.
The second thing I want you to do is post IGTV videos, Instagram really wants users on IGTV.
So, if you have a video, it's on IGTV, you'll notice that you'll get more views and more engagement. So, what I want you to do with the IGTV videos is not just create a video for the sake of it, your video should be A, educational, and B, it should talk about your product or service.
By doing both of those things in your videos, not only are people going to watch because you're giving them advice and tips that's going to help them, but you'll also start generating sales due to the fact that you're talking about your product or service.
You may not generate as many sales as you want, but all these little tips and tricks that I'm going to give you are going to add up.
The next thing I like doing is leveraging Stories.
The reason I love Stories more than anything else is when you post a Story you can tell people, swipe up. And when they swipe up you can drive them to your website. It's a great way to get people to visit your website and convert and buy.
Remember, it's really hard to get someone to convert into a customer when they're still on Instagram.
You need them to go from Instagram to your site so they can checkout. If they're not going from Instagram to your site, you're not going to generate as many sales.
Hence you want to use Stories and tell people to swipe up. It's simple, it works, and even if you do an animated GIF telling people to swipe up, it's much more effective than if you just put text saying swipe up.
I've tested both of them, we tend to use the text combined with an interactive GIF.
Another thing Instagram is pushing hard is live content videos.
Instagram wants their users in their app 24/7, hence they're pushing Live so hard right now.
The next thing you need to do with Instagram is invest in content that's proven to generate traction.
See, you post content and you find that some of your content does well, others don't, but what you want to do is start experimenting.
Take your content, big pieces, whether it's videos, like a video like this, cut it up into small bite-size pieces and start putting it on Instagram, taking some photos, put them on Instagram, take some quotes, put that on Instagram, you start seeing what does well.
Then I want you to create content that creates engagement and interaction with your followers.
For example, I'll put up pictures on Instagram and tell people to double tap if they agree.
By them double tapping I'm getting more likes, by me getting more likes my photo is more likely to go viral.
That's a great way of creating more engagement.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
https://youtu.be/BjngjBzZpVw
#SMM #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Is Instagram Marketing Really Worth it? [video]: https://youtu.be/Y11g2oVqKFs
How I Gain 1,254 Followers Per Week on Instagram Organically in 2019 (Fast & 100% Free) [video]: https://youtu.be/28lYwVjkTxM
____________________________________________
The first thing you want to do is use followers as custom audiences for your ads.
When you have followers, remember, they're loyal to you, they like you, assuming you're not just buying fake followers, which you should never do because it's going to hurt you in the long run.
But assuming you have quality followers, you want to use them to create Lookalike Audiences.
This will help you find other followers that you can attract. The bigger base of followers you have, the more likely you are to be able to continually monetize them in the future.
Think of your followers as well, would you rather go buy water from the store and keep paying every time you need a new bottle of water because your thirsty?
Or would you rather build your own well, so every time you are thirsty you can go down in there, take a bucket and get water for free? Sure, you may have the upfront cost, but that's the whole purpose of building a well.
The same goes with your Instagram followers. By using a Lookalike Audience, building up more of a follower base, keep in mind you're building that well that you can keep tapping into in the future, and in the future, and in the future and even more to generate sales.
The second thing I want you to do is post IGTV videos, Instagram really wants users on IGTV.
So, if you have a video, it's on IGTV, you'll notice that you'll get more views and more engagement. So, what I want you to do with the IGTV videos is not just create a video for the sake of it, your video should be A, educational, and B, it should talk about your product or service.
By doing both of those things in your videos, not only are people going to watch because you're giving them advice and tips that's going to help them, but you'll also start generating sales due to the fact that you're talking about your product or service.
You may not generate as many sales as you want, but all these little tips and tricks that I'm going to give you are going to add up.
The next thing I like doing is leveraging Stories.
The reason I love Stories more than anything else is when you post a Story you can tell people, swipe up. And when they swipe up you can drive them to your website. It's a great way to get people to visit your website and convert and buy.
Remember, it's really hard to get someone to convert into a customer when they're still on Instagram.
You need them to go from Instagram to your site so they can checkout. If they're not going from Instagram to your site, you're not going to generate as many sales.
Hence you want to use Stories and tell people to swipe up. It's simple, it works, and even if you do an animated GIF telling people to swipe up, it's much more effective than if you just put text saying swipe up.
I've tested both of them, we tend to use the text combined with an interactive GIF.
Another thing Instagram is pushing hard is live content videos.
Instagram wants their users in their app 24/7, hence they're pushing Live so hard right now.
The next thing you need to do with Instagram is invest in content that's proven to generate traction.
See, you post content and you find that some of your content does well, others don't, but what you want to do is start experimenting.
Take your content, big pieces, whether it's videos, like a video like this, cut it up into small bite-size pieces and start putting it on Instagram, taking some photos, put them on Instagram, take some quotes, put that on Instagram, you start seeing what does well.
Then I want you to create content that creates engagement and interaction with your followers.
For example, I'll put up pictures on Instagram and tell people to double tap if they agree.
By them double tapping I'm getting more likes, by me getting more likes my photo is more likely to go viral.
That's a great way of creating more engagement.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
https://youtu.be/BjngjBzZpVw
#SMM #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Welcome to the Instagram Unlocked: From 0 to 100,000 Followers - New Neil Patel Course
Today I'm going to teach you how to go from zero to a hundred thousand ...
Today I'm going to teach you how to go from zero to a hundred thousand followers on Instagram in less than a year.
RESOURCES & LINKS:
____________________________________________
Instagram: https://www.instagram.com/neilpatel/
____________________________________________
Before we get started, ...to give you a rough idea, I know you want to do well on Instagram, but you're not going to achieve results unless you go through the scores fully, you don't skip ahead, you want to go through it step by step, video by video, you got to take notes.
You got to make sure you execute on every little detail. If you do that, it's not hard, there's only six videos. If you do that, you'll start getting loved by Instagram. And you'll notice that your follower account grows, not just with those quote unquote fake followers, but I'm talking about real followers that comment, engage, buy. Those are the ones you want and those are the ones that I'm going to to teach you how to get.
Some quick facts about Instagram, founded in 2010, in April, 2012, Facebook acquired the service for roughly a billion dollars in cash and stock. The total number of monthly active users is over a billion and 68% of people come to Instagram to interact with creators.
I look at Instagram as a place where I also get a lot of data, and feedback, and inspiration from creators as well as influencers. And it's so effective that companies and marketers have spent anywhere from 25 grand to a hundred grand on influencer marketing each year, and that number is going up and that money is mainly being spent by companies right now on Instagram over telling influencers to post on let's say Facebook.
And there's even some influencers like the Kardashians that get hundreds and hundreds and thousands of dollars. There's some that probably command up to a million plus dollars. I don't know of any of them, but there must be some that command over a million dollars, but there's many of them that easily rake in a hundred plus thousand dollars per post. Some business facts for you on Instagram, the number of likes per day is 4.2 billion.
Just think about that, 4.2 billion. There's roughly 7 billion people in this world. So 4.2 billion, that's a lot of like, sure, not everyone is doing likes, but there's some people who are liking a lot of images. And Instagram generates over 20 billion dollars in ad revenue per year.
Current valuation is over a hundred billion dollars and it now has more than 25 million business profiles and more than 2 million monthly active advertisers. That's a lot. That's why they're such a popular site. According to SimilarWeb, it's the fifth plus most popular site in the world, it's amazing.
And when you look at the United States, estimate is 75.3% of businesses are on Instagram. And that number is increasing overtime at a rapid pace. So if you're not on Instagram, you got to join. And if you're already on Instagram, don't worry, I'm going to show you how to become popular.
Now, this course focuses on getting to a hundred thousand followers. If you have more than a hundred thousand followers, sure, this course is going to teach you some stuff, but it's really more valuable to the people who are going from zero or even in the thousands to a hundred thousand and beyond.
If you're trying to get to a million, 2 million followers, this course probably won't help you as much, as I mentioned, it's really to help you get to your first hundred thousand followers.
So as long as you follow everything, you'll start seeing better and better results. I also mentioned that there are six videos, you're going to get a video roughly once every two days. And you can find all the videos at neilpatel.com/training, click on Instagram Unlocked and start following along. And this is what you're going to learn during those six videos.
We just went over getting started, the basic fundamentals of Instagram, some facts and data. Then you're going to go over profile foundation. Then we'll go over content types, case studies, marketing hacks, and behind-the-scenes. My favorite lesson is going to be Instagram marketing hacks, I think you're going to love that one as well.
I hope you accomplish your goal, as long as you start and you do everything that I'm telling you, you will see results.
00:00 - Introduction
00:23 - Presenting Himself
02:17 - Contents - An Idea Of the course
03:55 - Business Facts
04:53 - Course Focus
05:23 - Program structure
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/eJ2NNy1F6y4
#SEO #NeilPatel #instagram[+] Show More
RESOURCES & LINKS:
____________________________________________
Instagram: https://www.instagram.com/neilpatel/
____________________________________________
Before we get started, ...to give you a rough idea, I know you want to do well on Instagram, but you're not going to achieve results unless you go through the scores fully, you don't skip ahead, you want to go through it step by step, video by video, you got to take notes.
You got to make sure you execute on every little detail. If you do that, it's not hard, there's only six videos. If you do that, you'll start getting loved by Instagram. And you'll notice that your follower account grows, not just with those quote unquote fake followers, but I'm talking about real followers that comment, engage, buy. Those are the ones you want and those are the ones that I'm going to to teach you how to get.
Some quick facts about Instagram, founded in 2010, in April, 2012, Facebook acquired the service for roughly a billion dollars in cash and stock. The total number of monthly active users is over a billion and 68% of people come to Instagram to interact with creators.
I look at Instagram as a place where I also get a lot of data, and feedback, and inspiration from creators as well as influencers. And it's so effective that companies and marketers have spent anywhere from 25 grand to a hundred grand on influencer marketing each year, and that number is going up and that money is mainly being spent by companies right now on Instagram over telling influencers to post on let's say Facebook.
And there's even some influencers like the Kardashians that get hundreds and hundreds and thousands of dollars. There's some that probably command up to a million plus dollars. I don't know of any of them, but there must be some that command over a million dollars, but there's many of them that easily rake in a hundred plus thousand dollars per post. Some business facts for you on Instagram, the number of likes per day is 4.2 billion.
Just think about that, 4.2 billion. There's roughly 7 billion people in this world. So 4.2 billion, that's a lot of like, sure, not everyone is doing likes, but there's some people who are liking a lot of images. And Instagram generates over 20 billion dollars in ad revenue per year.
Current valuation is over a hundred billion dollars and it now has more than 25 million business profiles and more than 2 million monthly active advertisers. That's a lot. That's why they're such a popular site. According to SimilarWeb, it's the fifth plus most popular site in the world, it's amazing.
And when you look at the United States, estimate is 75.3% of businesses are on Instagram. And that number is increasing overtime at a rapid pace. So if you're not on Instagram, you got to join. And if you're already on Instagram, don't worry, I'm going to show you how to become popular.
Now, this course focuses on getting to a hundred thousand followers. If you have more than a hundred thousand followers, sure, this course is going to teach you some stuff, but it's really more valuable to the people who are going from zero or even in the thousands to a hundred thousand and beyond.
If you're trying to get to a million, 2 million followers, this course probably won't help you as much, as I mentioned, it's really to help you get to your first hundred thousand followers.
So as long as you follow everything, you'll start seeing better and better results. I also mentioned that there are six videos, you're going to get a video roughly once every two days. And you can find all the videos at neilpatel.com/training, click on Instagram Unlocked and start following along. And this is what you're going to learn during those six videos.
We just went over getting started, the basic fundamentals of Instagram, some facts and data. Then you're going to go over profile foundation. Then we'll go over content types, case studies, marketing hacks, and behind-the-scenes. My favorite lesson is going to be Instagram marketing hacks, I think you're going to love that one as well.
I hope you accomplish your goal, as long as you start and you do everything that I'm telling you, you will see results.
00:00 - Introduction
00:23 - Presenting Himself
02:17 - Contents - An Idea Of the course
03:55 - Business Facts
04:53 - Course Focus
05:23 - Program structure
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/eJ2NNy1F6y4
#SEO #NeilPatel #instagram[+] Show More
Now Playing
Build Your Instagram Profile The Right Way - Module 1 - Lesson 2 - Instagram Unlocked
Today is the second lesson in going from zero to 100,000 Instagram ...
Today is the second lesson in going from zero to 100,000 Instagram followers, and I'm going to be focusing today's lesson on setting up the perfect Instagram profile. So let's ...dive right into your Instagram profile.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
Trello: https://trello.com/
Canva: https://www.canva.com/
StoryArt (Android): https://play.google.com/store/apps/details?id=com.ryzenrise.storyart&hl=en
StoryArt (iOS): https://apps.apple.com/us/app/storyart-story-maker-collage/id1432580188
Grum: https://grum.co/
____________________________________________
First, you got to look at the Bio Link. You know, anytime you have a profile, whether it's a personal or a corporation, you can add a link to your website, to your blog, whatever it may be that you really want to end up pushing. You want to make sure you include a link.
One thing that I like doing within my profile is, I like driving people to lead capture forms. So I may have a specific URL and drive them to a landing page, like a whitepaper or a deal page. I look at this link as the main profit center for my Instagram profile.
So just an overview on the bio layout. You know, you can end up putting your name, your company name, from there, you end up breaking down who you are, a little bit about you, and, of course, the link as well.
One thing to know on Instagram, and this is my favorite source to drive conversions other than the Bio Link, is stories. It's a great way to get engagement, visibility for your content. And, of course, if you're selling anything, you can tell people to swipe up in your story, and that'll drive them to your website.
One thing that you should recommend doing, or I recommend that you do, is create Story Highlights. Whether it's to drive sales to something or getting people to swipe up, or it's just for people to see something specific that you think that they'll really like.
Another thing when you're using stories and posts, hashtags are super important too. So you can use tools like Ubersuggest to go and find out what's popular out there for keywords and just use them as hashtags on Instagram, and you'll find that that'll help increase engagement, followers, strengthen your brand, your reach.
If you're getting all those views from using the hashtags, creating amazing content, you'll also want to use call to actions, so then that way people can get in touch with you, people can buy your products and services. So have a call to action. Directing people what they should do next is super important. If you don't direct them, don't expect anything.
And if you want extra engagement, consider creating content themes. A lot of Instagrammers make the mistake of having too many themes with their page. You don't want to have too many themes. You just want to have one theme.
The one thing I would recommend is, if you're a personal brand, every once in a while, put in images that are personal. Especially, if you have a theme that doesn't involve your own life. Because a lot of people are using Instagram to connect with you, the individual, so sharing that at least in stories will help out.
Content calendar is a great way to have all your content organized, so that way you know when you want to post what. It's not last minute. It's more strategic. So that way you can get the results that you're looking for.
If you're wondering what that looks like, the image on the right side, this is from later, this helps you create a content calendar so you can plan everything out. It's beautiful, and that way you can plan on not just what you're going to post when, but what's your end game? What results are you looking for? Are you just looking for engagement for the sake of it? Are you looking for revenue? Are you looking for sales? Are you looking for more leads? And you can plan that all out.
The main benefits of doing this is that it keeps you organized and on track, keeps you consistent, keeps your audience engaged because once you stop posting content, it's hard to get them back and get them to engage again, helps you keep track of your performance, and, of course, it helps you identify what content pieces are working and which ones aren't.
Some other tools is Sked Social. It's built-in content calendars. Preview, another content calendar. Later, Instagram scheduler. Ripl, crafting and measuring social media content.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/IJkYLI1oM4s
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
Trello: https://trello.com/
Canva: https://www.canva.com/
StoryArt (Android): https://play.google.com/store/apps/details?id=com.ryzenrise.storyart&hl=en
StoryArt (iOS): https://apps.apple.com/us/app/storyart-story-maker-collage/id1432580188
Grum: https://grum.co/
____________________________________________
First, you got to look at the Bio Link. You know, anytime you have a profile, whether it's a personal or a corporation, you can add a link to your website, to your blog, whatever it may be that you really want to end up pushing. You want to make sure you include a link.
One thing that I like doing within my profile is, I like driving people to lead capture forms. So I may have a specific URL and drive them to a landing page, like a whitepaper or a deal page. I look at this link as the main profit center for my Instagram profile.
So just an overview on the bio layout. You know, you can end up putting your name, your company name, from there, you end up breaking down who you are, a little bit about you, and, of course, the link as well.
One thing to know on Instagram, and this is my favorite source to drive conversions other than the Bio Link, is stories. It's a great way to get engagement, visibility for your content. And, of course, if you're selling anything, you can tell people to swipe up in your story, and that'll drive them to your website.
One thing that you should recommend doing, or I recommend that you do, is create Story Highlights. Whether it's to drive sales to something or getting people to swipe up, or it's just for people to see something specific that you think that they'll really like.
Another thing when you're using stories and posts, hashtags are super important too. So you can use tools like Ubersuggest to go and find out what's popular out there for keywords and just use them as hashtags on Instagram, and you'll find that that'll help increase engagement, followers, strengthen your brand, your reach.
If you're getting all those views from using the hashtags, creating amazing content, you'll also want to use call to actions, so then that way people can get in touch with you, people can buy your products and services. So have a call to action. Directing people what they should do next is super important. If you don't direct them, don't expect anything.
And if you want extra engagement, consider creating content themes. A lot of Instagrammers make the mistake of having too many themes with their page. You don't want to have too many themes. You just want to have one theme.
The one thing I would recommend is, if you're a personal brand, every once in a while, put in images that are personal. Especially, if you have a theme that doesn't involve your own life. Because a lot of people are using Instagram to connect with you, the individual, so sharing that at least in stories will help out.
Content calendar is a great way to have all your content organized, so that way you know when you want to post what. It's not last minute. It's more strategic. So that way you can get the results that you're looking for.
If you're wondering what that looks like, the image on the right side, this is from later, this helps you create a content calendar so you can plan everything out. It's beautiful, and that way you can plan on not just what you're going to post when, but what's your end game? What results are you looking for? Are you just looking for engagement for the sake of it? Are you looking for revenue? Are you looking for sales? Are you looking for more leads? And you can plan that all out.
The main benefits of doing this is that it keeps you organized and on track, keeps you consistent, keeps your audience engaged because once you stop posting content, it's hard to get them back and get them to engage again, helps you keep track of your performance, and, of course, it helps you identify what content pieces are working and which ones aren't.
Some other tools is Sked Social. It's built-in content calendars. Preview, another content calendar. Later, Instagram scheduler. Ripl, crafting and measuring social media content.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/IJkYLI1oM4s
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
27 Content Types For Instagram - Module 1 - Lesson 3 - Instagram Unlocked
Today I'm going to be teaching you about the different types of ...
Today I'm going to be teaching you about the different types of content that you can post on Instagram and how you can leverage them to go from zero to ...100,000 followers.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
Social Blade: https://socialblade.com/
____________________________________________
There's a lot of different types of content that you can put on Instagram, everything from Stories to giveaways to tutorials to quotes, open-ended questions, even before and afters. A lot of plastic surgery, people love the before and afters. Behind the scenes, promotional posts, brand stories, interviews.
You can even talk about jumping on a trend or user-generated content or even other influencers using your content. Literally the options are endless and it's not going to stop here.
As people come up with new types of content like carousels you're going to see more of those as well. So let's dive into them.
Instagram stories.
Another type of content a lot of people do is giveaways.
Another strategy with giveaways that I love is sponsorships.
I also like using tutorials.
Slides are also known as carousels where you keep sliding next, next, next to get some facts.
Quotes are another form.
You can use videos that feature your product, like if it's a physical product.
You can also have like skits and humor or dancing.
Another form is captions.
Here's one of my favorites as well, open-ended questions.
Promotional posts.
Then of course there's brand story
And one type of content that I constantly see on Instagram is lifestyle images.
Interviews as I mentioned works well too.
And if you want to go live by yourself, you can always do an Ask Me Anything and people can ask you questions. They can be in the comments. It can be done through Live. You can even do stories and have people ask questions there or type something in.
I also like using user-generated content, especially for e-commerce profiles.
Look, if you're going to post on IG you got to make sure your images fit correctly.
You also want to see what times your audience is engaging with you and you want to post during those times.
And you also want to think about your frequency.
And some general things as I mentioned, appropriate size images.
You want to be consistent.
You want to post during optimal time.
You want to post content that your audience wants to see, not just stuff that you want to see.
You want to include call to actions.
You want to tell stories with visual content.
You want to maintain your brand voice and be consistent.
You want to utilize IG Stories to engage your audience, and you want to research appropriate hashtags and use them wisely. Without the hashtags, you won't get as much traffic.
So some other best practices, focus on user-generated content.
Have visual feed, like you want your feed to be very visual, not just text-based stuff.
You want to encourage comments, maybe ask people questions or have them tag a friend.
You want to try using GIFs.
So you need to be true with your brand.
So next week, I'm going to go over how to use automation to get more reach and engagement, how to get more followers, how to make more sales with Instagram, and I'm going to go over case studies as well.
But before I let you go, start mixing and matching the different content types that I discussed today and test what works best for you.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/YumNkjy9Skk
#SEO #NeilPatel #Instagram[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
Social Blade: https://socialblade.com/
____________________________________________
There's a lot of different types of content that you can put on Instagram, everything from Stories to giveaways to tutorials to quotes, open-ended questions, even before and afters. A lot of plastic surgery, people love the before and afters. Behind the scenes, promotional posts, brand stories, interviews.
You can even talk about jumping on a trend or user-generated content or even other influencers using your content. Literally the options are endless and it's not going to stop here.
As people come up with new types of content like carousels you're going to see more of those as well. So let's dive into them.
Instagram stories.
Another type of content a lot of people do is giveaways.
Another strategy with giveaways that I love is sponsorships.
I also like using tutorials.
Slides are also known as carousels where you keep sliding next, next, next to get some facts.
Quotes are another form.
You can use videos that feature your product, like if it's a physical product.
You can also have like skits and humor or dancing.
Another form is captions.
Here's one of my favorites as well, open-ended questions.
Promotional posts.
Then of course there's brand story
And one type of content that I constantly see on Instagram is lifestyle images.
Interviews as I mentioned works well too.
And if you want to go live by yourself, you can always do an Ask Me Anything and people can ask you questions. They can be in the comments. It can be done through Live. You can even do stories and have people ask questions there or type something in.
I also like using user-generated content, especially for e-commerce profiles.
Look, if you're going to post on IG you got to make sure your images fit correctly.
You also want to see what times your audience is engaging with you and you want to post during those times.
And you also want to think about your frequency.
And some general things as I mentioned, appropriate size images.
You want to be consistent.
You want to post during optimal time.
You want to post content that your audience wants to see, not just stuff that you want to see.
You want to include call to actions.
You want to tell stories with visual content.
You want to maintain your brand voice and be consistent.
You want to utilize IG Stories to engage your audience, and you want to research appropriate hashtags and use them wisely. Without the hashtags, you won't get as much traffic.
So some other best practices, focus on user-generated content.
Have visual feed, like you want your feed to be very visual, not just text-based stuff.
You want to encourage comments, maybe ask people questions or have them tag a friend.
You want to try using GIFs.
So you need to be true with your brand.
So next week, I'm going to go over how to use automation to get more reach and engagement, how to get more followers, how to make more sales with Instagram, and I'm going to go over case studies as well.
But before I let you go, start mixing and matching the different content types that I discussed today and test what works best for you.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/YumNkjy9Skk
#SEO #NeilPatel #Instagram[+] Show More
Now Playing
How To Market Your Instagram Content - Module 2 - Lesson 1 - Instagram Unlocked
We're on Module two, lesson one. And this lesson is all about behind ...
We're on Module two, lesson one. And this lesson is all about behind the scenes. Now this module will be focused on marketing and growth. And the key to that ...is understanding Instagram's algorithm. See, once you understand the algorithm and you see what's happening, it's much, much, much easier to figure out how to get more followers, more likes, more comments, more engagement, and maybe your profile grow virally.
RESOURCES & LINKS:
____________________________________________
Instashot: https://www.instashot.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
Now if you want to make the algorithm work for you, you need a post multiple times a day, and consistency really make Instagram love you, because if you keep posting consistently, people have to keep coming back to the app to check out your content, which again, makes them more advertising dollars.
You also want to utilize all the features that Instagram has to offer, from comments, to working with influencers, to direct messaging. All these things help people engage and stay on their platform as well.
And the real formula is content feed plus us your IG Story plus highlights plus going live plus IGTV plus direct messages and comment engagement. If you combine all of that, which is the main core features of Instagram, that's when you're going to do really well, even if you also start using reels too.
In addition to that, as I mentioned, you need to post content consistently. You want to remix, reuse, repost your top performing content. You don't want to do it word for word, but you can adjust it, spin it. And if you also find that there's other pieces of content that are performing well on your other social profiles, you want to consider testing those on Instagram as well.
You also need to keep a close eye on your analytics to see what's working and what's not. And when you get stuff that's working, people start engaging with you. You want to engage back, because when you engage back, it's going to keep getting people to come back, comment, like, share.
So now let's break down how to start marketing on Instagram. First off, the blue tick verification. I have one, I don't notice one bit of a difference from when I didn't have one to when I have one. It's not a big deal, it does build trust.
Now with likes and comments, I want you to go on other people's profiles who are similar, and you can do this by searching for hashtags. And I want you to like their photos and videos that you like, if you don't like them, don't like them. And I want you to start commenting and engaging with their audience as well as them.
I also want you to post several times, some influencers post six to seven times a day.
Also consider doing collabs with other influencers.
When you post images, videos, or any type of content, I want you to use the correct hashtags.
You also want to come up with an interactive branded hashtag, share your locations if you're traveling all about. And you can use tools like Ubersuggest to type in keywords, it'll show you what's popular, to give you idea if a hashtag is great or bad or worth it or not worth it at all.
You also want to try to get featured on big accounts.
Instagram stories do extremely well. Try to post personal ones. Influencer marketing works.
Now, when you're writing for Instagram, you need to do a few things. One, you need to make your caption very relevant.
Now, your workflow that I want you to use for organic growth is a few things. Blue tick verification, optional, doesn't provide the biggest lift. Like, comment on accounts similar to your own. We discussed that. Posting frequency. Leverage collabs with influencers, use a variety of relevant hashtags. Do your keyword research. Get featured on big accounts. Type content that has traction, so like look at the types of content that have traction and use more of them. And then of course do the SEO stuff as well.
So that's it. I want you to start using these marketing strategies to promote your content on Instagram and you'll start getting more followers.
https://youtu.be/hJ57exhHbMQ
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #Instagram[+] Show More
RESOURCES & LINKS:
____________________________________________
Instashot: https://www.instashot.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
Now if you want to make the algorithm work for you, you need a post multiple times a day, and consistency really make Instagram love you, because if you keep posting consistently, people have to keep coming back to the app to check out your content, which again, makes them more advertising dollars.
You also want to utilize all the features that Instagram has to offer, from comments, to working with influencers, to direct messaging. All these things help people engage and stay on their platform as well.
And the real formula is content feed plus us your IG Story plus highlights plus going live plus IGTV plus direct messages and comment engagement. If you combine all of that, which is the main core features of Instagram, that's when you're going to do really well, even if you also start using reels too.
In addition to that, as I mentioned, you need to post content consistently. You want to remix, reuse, repost your top performing content. You don't want to do it word for word, but you can adjust it, spin it. And if you also find that there's other pieces of content that are performing well on your other social profiles, you want to consider testing those on Instagram as well.
You also need to keep a close eye on your analytics to see what's working and what's not. And when you get stuff that's working, people start engaging with you. You want to engage back, because when you engage back, it's going to keep getting people to come back, comment, like, share.
So now let's break down how to start marketing on Instagram. First off, the blue tick verification. I have one, I don't notice one bit of a difference from when I didn't have one to when I have one. It's not a big deal, it does build trust.
Now with likes and comments, I want you to go on other people's profiles who are similar, and you can do this by searching for hashtags. And I want you to like their photos and videos that you like, if you don't like them, don't like them. And I want you to start commenting and engaging with their audience as well as them.
I also want you to post several times, some influencers post six to seven times a day.
Also consider doing collabs with other influencers.
When you post images, videos, or any type of content, I want you to use the correct hashtags.
You also want to come up with an interactive branded hashtag, share your locations if you're traveling all about. And you can use tools like Ubersuggest to type in keywords, it'll show you what's popular, to give you idea if a hashtag is great or bad or worth it or not worth it at all.
You also want to try to get featured on big accounts.
Instagram stories do extremely well. Try to post personal ones. Influencer marketing works.
Now, when you're writing for Instagram, you need to do a few things. One, you need to make your caption very relevant.
Now, your workflow that I want you to use for organic growth is a few things. Blue tick verification, optional, doesn't provide the biggest lift. Like, comment on accounts similar to your own. We discussed that. Posting frequency. Leverage collabs with influencers, use a variety of relevant hashtags. Do your keyword research. Get featured on big accounts. Type content that has traction, so like look at the types of content that have traction and use more of them. And then of course do the SEO stuff as well.
So that's it. I want you to start using these marketing strategies to promote your content on Instagram and you'll start getting more followers.
https://youtu.be/hJ57exhHbMQ
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #Instagram[+] Show More
Now Playing
How To Grow Your IG Followers Fast - Module 2 - Lesson 2 - Instagram Unlocked
Today I'm going to be going over Instagram Marketing Hacks. RESOURCES ...
Today I'm going to be going over Instagram Marketing Hacks.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/instagram-unlocked/
Ubersuggest: https://neilpatel.com/ubersuggest/
Playlist - Instagram Unlocked: https://www.youtube.com/watch?v=eJ2NNy1F6y4&list=PLJR61fXkAx13W2yl_3VdXqspy4-5DCKKm
____________________________________________
Hack number one, understanding user engagement. ...Engagement and community. Look, the algorithm bumps posts from accounts that users interact with.
This means for creators that are focusing on engagement and community, it's the key factors to succeeding and examples of this is if you're going to get a lot of comments, if you're going to get a lot of swipes, when you're using carousel images and you're having multiple images in one post, that's all examples of engagement, or even if you have a video and someone watches the whole video, whether it's on IG TV or your profile, or someone just watches two seconds.
Now, with their algorithm there's a few things that you can do to also help boost your engagement.
You can tag people in posts. You can leave comments. And as I mentioned, comment replies.
Now, apart from Instagram algorithm, you'll get three to five X higher engagement from your post in the long run. If you respond to comments because it shows people you care.
Some other hacks that you can follow. If you look at my Instagram profile image, I put a border around my image and it causes more people to click on it. And that's worked really well.
You can do captioned breakdowns on videos because not everyone has their audio turned on.
You can use emojis to make your posts more interactive and you can use the habit check generator, all-hashtags.com.
The second hack I have for you is working with influencers.
And a lot of people also do giveaways, which has helped them boost their engagement as well. Instagram allows you to do giveaways that you can offer something for free in exchange for a like, or a comment or any predetermined requirement. And it's helped a lot of people grow their profiles.
Hack number three, I want to go over content strategies with the most engagement.
So what's new? Well, Instagram Stickers. You want to check those out. Instagram challenges, memes, augmented reality. These are all things that you could be leveraging that a lot of people aren't.
Hack number four, Instagram Ads. Ads are very effective.
Set up an ad, select the objective, targeted audience and ad format within the ads manager. As I mentioned, you can start with a low budget, publish it and you're off to the races.
Another thing that you want to do is try to get on the Instagram explore page. When you do this is a great place to get more and more people, this is where users engage with your posts, your content, find you.
Now the next hack is turning followers into customers. You can turn your Instagram profile into a store, brand your Instagram with, you know, your fitting profile, your Avatar posts and everything for recognition.
I want you to tag your products in your posts, provide contact information and promote your post as well. Cause if you do this, you'll start getting more and more sales over time. It's simple, but it really does work. Now, if you want to drive on-site sales look include the link in your bio. When you do this, people will click on it. You'll get some sales from that.
So when it comes to making offers, you could consider offering promotions or exclusive offers just for your Instagram followers. And of course, boost the post to get more engagements, strengthen your customer relationships.
Respond to every single comment as well. You can also sell on your feed and you can do this by responding to notifications and shout outs from your followers. Again you want to post consistently.
So for action items for you go to neilpatel.com/training, click on "Instagram unlocked" go to week two, lesson two, and you can download the Instagram engagement ad. Guys sorry about that and the Instagram ad resources. So both of those guides will help you out. And the one on the ad resources, we'll break down how to set up and optimize your ads step-by-step. It's super effective.
And I can't wait for the next lesson because we're going to teach how to get the results faster and help you get to the a hundred thousand follower account.
Just make sure you use these hacks cause they do work. If you use them, you'll see results. If you don't you, of course won't.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/GfyMgrzP8kw
#SEO #NeilPatel #Instagram[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/instagram-unlocked/
Ubersuggest: https://neilpatel.com/ubersuggest/
Playlist - Instagram Unlocked: https://www.youtube.com/watch?v=eJ2NNy1F6y4&list=PLJR61fXkAx13W2yl_3VdXqspy4-5DCKKm
____________________________________________
Hack number one, understanding user engagement. ...Engagement and community. Look, the algorithm bumps posts from accounts that users interact with.
This means for creators that are focusing on engagement and community, it's the key factors to succeeding and examples of this is if you're going to get a lot of comments, if you're going to get a lot of swipes, when you're using carousel images and you're having multiple images in one post, that's all examples of engagement, or even if you have a video and someone watches the whole video, whether it's on IG TV or your profile, or someone just watches two seconds.
Now, with their algorithm there's a few things that you can do to also help boost your engagement.
You can tag people in posts. You can leave comments. And as I mentioned, comment replies.
Now, apart from Instagram algorithm, you'll get three to five X higher engagement from your post in the long run. If you respond to comments because it shows people you care.
Some other hacks that you can follow. If you look at my Instagram profile image, I put a border around my image and it causes more people to click on it. And that's worked really well.
You can do captioned breakdowns on videos because not everyone has their audio turned on.
You can use emojis to make your posts more interactive and you can use the habit check generator, all-hashtags.com.
The second hack I have for you is working with influencers.
And a lot of people also do giveaways, which has helped them boost their engagement as well. Instagram allows you to do giveaways that you can offer something for free in exchange for a like, or a comment or any predetermined requirement. And it's helped a lot of people grow their profiles.
Hack number three, I want to go over content strategies with the most engagement.
So what's new? Well, Instagram Stickers. You want to check those out. Instagram challenges, memes, augmented reality. These are all things that you could be leveraging that a lot of people aren't.
Hack number four, Instagram Ads. Ads are very effective.
Set up an ad, select the objective, targeted audience and ad format within the ads manager. As I mentioned, you can start with a low budget, publish it and you're off to the races.
Another thing that you want to do is try to get on the Instagram explore page. When you do this is a great place to get more and more people, this is where users engage with your posts, your content, find you.
Now the next hack is turning followers into customers. You can turn your Instagram profile into a store, brand your Instagram with, you know, your fitting profile, your Avatar posts and everything for recognition.
I want you to tag your products in your posts, provide contact information and promote your post as well. Cause if you do this, you'll start getting more and more sales over time. It's simple, but it really does work. Now, if you want to drive on-site sales look include the link in your bio. When you do this, people will click on it. You'll get some sales from that.
So when it comes to making offers, you could consider offering promotions or exclusive offers just for your Instagram followers. And of course, boost the post to get more engagements, strengthen your customer relationships.
Respond to every single comment as well. You can also sell on your feed and you can do this by responding to notifications and shout outs from your followers. Again you want to post consistently.
So for action items for you go to neilpatel.com/training, click on "Instagram unlocked" go to week two, lesson two, and you can download the Instagram engagement ad. Guys sorry about that and the Instagram ad resources. So both of those guides will help you out. And the one on the ad resources, we'll break down how to set up and optimize your ads step-by-step. It's super effective.
And I can't wait for the next lesson because we're going to teach how to get the results faster and help you get to the a hundred thousand follower account.
Just make sure you use these hacks cause they do work. If you use them, you'll see results. If you don't you, of course won't.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/GfyMgrzP8kw
#SEO #NeilPatel #Instagram[+] Show More
Now Playing
How Kylie Jenner Built Her Empire - Module 2 - Lesson 3 - Instagram Unlocked
Today I'm going over the last lesson in Instagram Unlocked, where I ...
Today I'm going over the last lesson in Instagram Unlocked, where I teach you how to go from zero to a hundred thousand followers. And today we're going to be ...breaking down case studies and what you can learn from some of these successful people on Instagram. So you not only can get more followers, but you can generate more revenue, sales, and leads from Instagram as well.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/instagram-unlocked/
Ubersuggest: https://neilpatel.com/ubersuggest/
Playlist - Instagram Unlocked: https://www.youtube.com/watch?v=eJ2NNy1F6y4&list=PLJR61fXkAx13W2yl_3VdXqspy4-5DCKKm
____________________________________________
You want to monetize your Instagram community, there's no point in building up all the followers and not doing anything with it. So, you want to switch to business profile, use Instagram insights, linking products to your Facebook, and tagging on Instagram.
You want to have product endorsements, teasers that'll gently urge people to buy, and of course, this is my favorite thing, you want to partner with influencers for a wider reach, like going live together. And when you go live together and you both promote it through your stories and posting, you both will get more followers. And of course there's analytics. So you need to be analyzing and measuring your results.
Look, here are the metrics you should be keeping in mind when it comes to Instagram. What's your follower growth rate? You can also use a Social Blade for this. What's your engagements per post? Your comments per post? Your website traffic? Your link clicks, your Instagram story engagement? All this is super-important.
So how does Instagram fit into your omni channel strategy? If you leverage it, and you take a lot of the content that you share on Twitter, YouTube, LinkedIn, Pinterest, and repurpose it, you can get extra traffic. What works on each platform usually works on the other, not always, but usually.
So I want you to focus on sharing your content. Look, repurpose the stuff that already works in some of these other places, and put it all over the web, because you're going to get more views from it, more branding, and that's going to help grow your brand.
And to do that, you need to determine what's your main goal, what's your main objective? If you don't define your goals on Instagram, you're not going to do better on there, because you'll find that you'll get followers, but nothing happens with these followers, so you're just wasting time.
Also want you to analyze the competition's content, see what they're doing, what's working, gather some inspiration from that. Keep growing by posting consistently, I know I've mentioned this throughout this whole two-week course, but it's because it works, posting multiple times a day is great. At least post once every 48 hours, but you do want to ideally posts more often than that.
So what does it take to be a great Instagram influencer? Well, first off, you need to love what you do. If you don't have passion, people see it in your photos, your videos, you know, your stories. So love what you do, if you don't love what you do, go do something else.
Life is too short. And in summary, if you want to get the most out of this course, review this program multiple times over the next few months, use the modules as a roadmap, and make sure you download that Taskmaster Worksheet. Work with the lessons, there's a lot of worksheets, if you put the time and energy into it, you'll do well.
And you've already invested in yourself, I'm proud of you for taking that time, now invest in this course as well. You can get all the lessons, modules, recaps, worksheets, cheat sheets, through going to neilpatel.com/training, click on Instagram Unlocked, you'll find it all there.
I'm very happy for you that you completed this course, now it's time for you to apply everything so you can get to over a hundred thousand followers.
I just wanted to thank you for putting the time into learning, how to do Instagram marketing, get more popular on Instagram.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/instagram-unlocked/
Ubersuggest: https://neilpatel.com/ubersuggest/
Playlist - Instagram Unlocked: https://www.youtube.com/watch?v=eJ2NNy1F6y4&list=PLJR61fXkAx13W2yl_3VdXqspy4-5DCKKm
____________________________________________
You want to monetize your Instagram community, there's no point in building up all the followers and not doing anything with it. So, you want to switch to business profile, use Instagram insights, linking products to your Facebook, and tagging on Instagram.
You want to have product endorsements, teasers that'll gently urge people to buy, and of course, this is my favorite thing, you want to partner with influencers for a wider reach, like going live together. And when you go live together and you both promote it through your stories and posting, you both will get more followers. And of course there's analytics. So you need to be analyzing and measuring your results.
Look, here are the metrics you should be keeping in mind when it comes to Instagram. What's your follower growth rate? You can also use a Social Blade for this. What's your engagements per post? Your comments per post? Your website traffic? Your link clicks, your Instagram story engagement? All this is super-important.
So how does Instagram fit into your omni channel strategy? If you leverage it, and you take a lot of the content that you share on Twitter, YouTube, LinkedIn, Pinterest, and repurpose it, you can get extra traffic. What works on each platform usually works on the other, not always, but usually.
So I want you to focus on sharing your content. Look, repurpose the stuff that already works in some of these other places, and put it all over the web, because you're going to get more views from it, more branding, and that's going to help grow your brand.
And to do that, you need to determine what's your main goal, what's your main objective? If you don't define your goals on Instagram, you're not going to do better on there, because you'll find that you'll get followers, but nothing happens with these followers, so you're just wasting time.
Also want you to analyze the competition's content, see what they're doing, what's working, gather some inspiration from that. Keep growing by posting consistently, I know I've mentioned this throughout this whole two-week course, but it's because it works, posting multiple times a day is great. At least post once every 48 hours, but you do want to ideally posts more often than that.
So what does it take to be a great Instagram influencer? Well, first off, you need to love what you do. If you don't have passion, people see it in your photos, your videos, you know, your stories. So love what you do, if you don't love what you do, go do something else.
Life is too short. And in summary, if you want to get the most out of this course, review this program multiple times over the next few months, use the modules as a roadmap, and make sure you download that Taskmaster Worksheet. Work with the lessons, there's a lot of worksheets, if you put the time and energy into it, you'll do well.
And you've already invested in yourself, I'm proud of you for taking that time, now invest in this course as well. You can get all the lessons, modules, recaps, worksheets, cheat sheets, through going to neilpatel.com/training, click on Instagram Unlocked, you'll find it all there.
I'm very happy for you that you completed this course, now it's time for you to apply everything so you can get to over a hundred thousand followers.
I just wanted to thank you for putting the time into learning, how to do Instagram marketing, get more popular on Instagram.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
7 Marketing Trends to Help you DOMINATE Social Media in 2023
Out of all the marketing spaces out there, social media is the one ...
Out of all the marketing spaces out there, social media is the one that changes the most every year, and it changes so drastically. And look, if you're going to ...follow advice from one or two years ago, it's not really going to work in the future. Today I'm going to break down seven marketing trends that'll help you dominate social media in 2022.
RESOURCES & LINKS:
____________________________________________
How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners) [video]: https://youtu.be/-tdFvJLw2UQ
7 Social Media Hacks That’ll Make Your Business Grow Faster [video]: https://youtu.be/3x9AWh7g1YQ
Stop Making These Social Media Marketing Mistakes [video]: https://youtu.be/TnQt_-uwR7g
____________________________________________
So what's the big first big change? It's, Stories, are going to continually grow.
According to Hootsuite, 64% of marketers either have already incorporated Instagram Stories into their strategies, or plan to. So you need to really get into Stories.
Even YouTube has recently added Stories to its platform. And it's going to be something that the default on all social platforms that come about, even the new ones that emerge that haven't launched yet, everyone's going to be into Stories. So make sure that you're leveraging them, and you can use the same story for all the platforms out there, so it'll just be more efficient for you.
The second trend, niche platforms are going to take off.
Look, Facebook's big, Instagram's big, they've dominated a lot of the social channels in the last few years. But platforms like TikTok are taking off at record rates for youth communities.
Business platforms like LinkedIn do really well for the B2B category, or the business world.
There's all these niche platforms that are coming about. Some of them are old, some of them you heard about, but more people are really going into these niche communities.
Just like Pinterest is really good for interior decoration, and really good if you're targeting the female demographics. So you need to look at these niche networks, and not just push them out and be like, oh, no one's on Pinterest, it's not that popular. It's still a multibillion-dollar publicly traded company.
If you're not paying attention to these niche channels, you're not going to do well. And here's the thing, if you already created content for one of them, you can repurpose that content and put it out everywhere, right? Just look at all the channels out there.
The third trend, there's a new push for social commerce.
See, at my ad agency, we get a lot of people talking to us, being like, "I'm doing e-commerce, were doing really well "on Facebook ads and Instagram ads, "we want to now get into Google adverts." This is the opposite, years ago it used to be people like, "I started with Google adverts, "now I want to figure out Facebook." People are now starting with Facebook and social ads, because social commerce is so big when it comes to Instagram. There's all these companies build off of Instagram and social media.
The fourth trend, augmented reality is going to be more prevalent.
Now, this stuff hasn't taken off yet, but you see Snapchat really pushing hard on this, Facebook's pushing hard on this, and although it's not fully there, it's going to become more and more popular in the future.
The fifth big trend is a rise of regulatory control.
Look, there's so much privacy information that we're all concerned about, you bet the government's going to step in. So you need to be more careful with the data that you're pushing out, what you're collecting on people, because last thing you want to do is breach any of these rules. And it's not just on a country by country basis, now in certain regions, like the United States, each state has their own rules when it comes to privacy.
The sixth trend, technology adoption will take off.
We're now in a role where video is everything. Video is going to become more popular than text-based stuff, everyone's going to want video-based content, because they have these mobile devices, and they have these broadband networks that are coming into place, where videos just happens so fast it's just going to become the norm.
And that gets me into the seventh trend. Video content will dominate any other form of content.
If you have text-based content, you've already found on Facebook, doesn't do as well as video-based. But it's not just Facebook, all the other networks from LinkedIn to TikTok, to them wanting live video, this is all going to take off.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/10IuyBkrB7o
#SocialMedia #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners) [video]: https://youtu.be/-tdFvJLw2UQ
7 Social Media Hacks That’ll Make Your Business Grow Faster [video]: https://youtu.be/3x9AWh7g1YQ
Stop Making These Social Media Marketing Mistakes [video]: https://youtu.be/TnQt_-uwR7g
____________________________________________
So what's the big first big change? It's, Stories, are going to continually grow.
According to Hootsuite, 64% of marketers either have already incorporated Instagram Stories into their strategies, or plan to. So you need to really get into Stories.
Even YouTube has recently added Stories to its platform. And it's going to be something that the default on all social platforms that come about, even the new ones that emerge that haven't launched yet, everyone's going to be into Stories. So make sure that you're leveraging them, and you can use the same story for all the platforms out there, so it'll just be more efficient for you.
The second trend, niche platforms are going to take off.
Look, Facebook's big, Instagram's big, they've dominated a lot of the social channels in the last few years. But platforms like TikTok are taking off at record rates for youth communities.
Business platforms like LinkedIn do really well for the B2B category, or the business world.
There's all these niche platforms that are coming about. Some of them are old, some of them you heard about, but more people are really going into these niche communities.
Just like Pinterest is really good for interior decoration, and really good if you're targeting the female demographics. So you need to look at these niche networks, and not just push them out and be like, oh, no one's on Pinterest, it's not that popular. It's still a multibillion-dollar publicly traded company.
If you're not paying attention to these niche channels, you're not going to do well. And here's the thing, if you already created content for one of them, you can repurpose that content and put it out everywhere, right? Just look at all the channels out there.
The third trend, there's a new push for social commerce.
See, at my ad agency, we get a lot of people talking to us, being like, "I'm doing e-commerce, were doing really well "on Facebook ads and Instagram ads, "we want to now get into Google adverts." This is the opposite, years ago it used to be people like, "I started with Google adverts, "now I want to figure out Facebook." People are now starting with Facebook and social ads, because social commerce is so big when it comes to Instagram. There's all these companies build off of Instagram and social media.
The fourth trend, augmented reality is going to be more prevalent.
Now, this stuff hasn't taken off yet, but you see Snapchat really pushing hard on this, Facebook's pushing hard on this, and although it's not fully there, it's going to become more and more popular in the future.
The fifth big trend is a rise of regulatory control.
Look, there's so much privacy information that we're all concerned about, you bet the government's going to step in. So you need to be more careful with the data that you're pushing out, what you're collecting on people, because last thing you want to do is breach any of these rules. And it's not just on a country by country basis, now in certain regions, like the United States, each state has their own rules when it comes to privacy.
The sixth trend, technology adoption will take off.
We're now in a role where video is everything. Video is going to become more popular than text-based stuff, everyone's going to want video-based content, because they have these mobile devices, and they have these broadband networks that are coming into place, where videos just happens so fast it's just going to become the norm.
And that gets me into the seventh trend. Video content will dominate any other form of content.
If you have text-based content, you've already found on Facebook, doesn't do as well as video-based. But it's not just Facebook, all the other networks from LinkedIn to TikTok, to them wanting live video, this is all going to take off.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/10IuyBkrB7o
#SocialMedia #NeilPatel #DigitalMarketing[+] Show More
Now Playing
A Detailed, Newbie’s Guide to Building Your Brand in 2023
A Detailed, Newbie’s Guide to Building Your Brand in 2023 | Do you ...
A Detailed, Newbie’s Guide to Building Your Brand in 2023 | Do you know what the best moat in business is? See these days, anyone can cop your features, your ...product, your services, your marketing but there's one thing that is really hard to copy, and that's your brand. Today, I'm going to break down a detailed newbie's guide to building your brand in 2022.
RESOURCES & LINKS:
____________________________________________
Larry Kim - larrykim.org
Tony Robbins - tonyrobbins.com/
Hello Bar - https://www.hellobar.com/
ConvertKit - https://convertkit.com/
MailChimp - mailchimp.com
MobileMonkey - mobilemonkey.com
ManyChat - manychat.com
Ubersuggest - https://neilpatel.com/ubersuggest/
CodeCanyon - codecanyon.net
____________________________________________
Tip number one, be active member on the most targeted communities that you can think of in your space. And most importantly, help people out. Comment on other blogs adding as much value as possible and help them. Participate on Facebook groups that are related to your niche.
Now here's a secret, when people answer other people's questions and they're like, yeah, I want to do this for brand building, most people just do this with one sentence and people can see right through that.
If you want to build up a really big brand and have a loyal audience, you need to go super in depth. The more in depth you go, the more you help people, the better off you are. So I wouldn't go and just write, hey, one or two tips here or there and answer it. I would try to actually include paragraphs and if you want super pro tip, what you can do is you can actually take the questions you're answering and create blog content around it that goes super in depth.
And if you're not sure what questions to write these content pieces on, use Ubersuggest. Go to the keyword ideas reports. You'll see a questions tab. It will show you all the questions people are looking for within your space.
Tip number two, be a guest on other people's podcast. The concept of a podcast tour works so well. Like book tours, you go around the world and you speak and people buy your books. You can do the same on podcasts but you don't even have to leave your living room. Heck, you can have Netflix on in the background put it on on mute and be on a podcast and start spitting out some advice.
Now if you don't know how to find these podcasts, you can go to the iTunes store and look at all the podcasts there or you can just Google keywords in your industry's space podcast, and you can see a list of all the podcast that are going up.
Tip number three, create your own podcast and interview guests. This is great because if you had interviewed the Tony Robbins of the world or anyone who's a influencer within your space. Because you're associated with them, you're on the podcast with them, it also boosts your credibility as well and this makes you seem more like authority which helps build your brand.
Now, the key with this because I've been on a lot of podcast and people interview me. If you don't ask them good questions, the podcast won't do well and it won't help you out. People will just be like, oh that was terrible podcast interview. So I want you to listen to all the podcast that any guest that have been on, look at the questions they answered.
Tip number four, co-publish content. I've done this many times on several of my websites. I had "The Advanced Guide to SEO" that I did with my cousin Sujan Patel. I've done advanced guide or a guide on personal branding that I did with Aaron Agius. I've done so many guides with other people.
So go find other people who have a brand who have a audience, co-write content together and what you guys should both so is when you publish it, you both promote it to your audiences, your email list, your social profile.
Tip number five, be very active on Pinterest. I get roughly 413,000 monthly visitors from Pinterest each and every single month on one of my websites. Now of course not on neilpatel.com but I have another website out there that does extremely well.
Tip number six, bring people back to your website as much as possible. I'm a big believer in the rule of seven. When someone sees your brand seven times, they're much more likely to engage and remember you which builds a brand.
And tip number seven, launch your own tool. I do this with Ubersuggest. If you haven't seen it, check it out. It's helped build my personal brand. I got so many more brand queries after I launched Ubersuggest. You don't have to build your own tool like me.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ycD-6vLYASA
#Branding #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Larry Kim - larrykim.org
Tony Robbins - tonyrobbins.com/
Hello Bar - https://www.hellobar.com/
ConvertKit - https://convertkit.com/
MailChimp - mailchimp.com
MobileMonkey - mobilemonkey.com
ManyChat - manychat.com
Ubersuggest - https://neilpatel.com/ubersuggest/
CodeCanyon - codecanyon.net
____________________________________________
Tip number one, be active member on the most targeted communities that you can think of in your space. And most importantly, help people out. Comment on other blogs adding as much value as possible and help them. Participate on Facebook groups that are related to your niche.
Now here's a secret, when people answer other people's questions and they're like, yeah, I want to do this for brand building, most people just do this with one sentence and people can see right through that.
If you want to build up a really big brand and have a loyal audience, you need to go super in depth. The more in depth you go, the more you help people, the better off you are. So I wouldn't go and just write, hey, one or two tips here or there and answer it. I would try to actually include paragraphs and if you want super pro tip, what you can do is you can actually take the questions you're answering and create blog content around it that goes super in depth.
And if you're not sure what questions to write these content pieces on, use Ubersuggest. Go to the keyword ideas reports. You'll see a questions tab. It will show you all the questions people are looking for within your space.
Tip number two, be a guest on other people's podcast. The concept of a podcast tour works so well. Like book tours, you go around the world and you speak and people buy your books. You can do the same on podcasts but you don't even have to leave your living room. Heck, you can have Netflix on in the background put it on on mute and be on a podcast and start spitting out some advice.
Now if you don't know how to find these podcasts, you can go to the iTunes store and look at all the podcasts there or you can just Google keywords in your industry's space podcast, and you can see a list of all the podcast that are going up.
Tip number three, create your own podcast and interview guests. This is great because if you had interviewed the Tony Robbins of the world or anyone who's a influencer within your space. Because you're associated with them, you're on the podcast with them, it also boosts your credibility as well and this makes you seem more like authority which helps build your brand.
Now, the key with this because I've been on a lot of podcast and people interview me. If you don't ask them good questions, the podcast won't do well and it won't help you out. People will just be like, oh that was terrible podcast interview. So I want you to listen to all the podcast that any guest that have been on, look at the questions they answered.
Tip number four, co-publish content. I've done this many times on several of my websites. I had "The Advanced Guide to SEO" that I did with my cousin Sujan Patel. I've done advanced guide or a guide on personal branding that I did with Aaron Agius. I've done so many guides with other people.
So go find other people who have a brand who have a audience, co-write content together and what you guys should both so is when you publish it, you both promote it to your audiences, your email list, your social profile.
Tip number five, be very active on Pinterest. I get roughly 413,000 monthly visitors from Pinterest each and every single month on one of my websites. Now of course not on neilpatel.com but I have another website out there that does extremely well.
Tip number six, bring people back to your website as much as possible. I'm a big believer in the rule of seven. When someone sees your brand seven times, they're much more likely to engage and remember you which builds a brand.
And tip number seven, launch your own tool. I do this with Ubersuggest. If you haven't seen it, check it out. It's helped build my personal brand. I got so many more brand queries after I launched Ubersuggest. You don't have to build your own tool like me.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/ycD-6vLYASA
#Branding #NeilPatel #DigitalMarketing[+] Show More
Now Playing
One Simple Hack To Leverage Social Media When You Have no Money or Followers
You have no money, you have no followers, there's no way you can ...
You have no money, you have no followers, there's no way you can leverage social media, right? It's only for the big sites. Today I'm going to share with you ...one simple hack for you to leverage social media when you have no followers and you have no money.
RESOURCES & LINKS:
____________________________________________
BuzzSumo: https://buzzsumo.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
Anyone who says that you need money to leverage social media is full of it.
I don't care if you don't have money to spend on ads, you can still do well with social media. Now, I'm going to share with you one hack that you can use and this will allow you to do well with social media, again, if you have no traffic, you have no money, you have no followers.
Now, after I break in how you do this, the first version I'm going to give you is with the paid tool that costs $99 a month.
I'm also, after that, going to break down how you can do it for free but make sure you listen step-by-step to how you do it with the paid version because you're going to need some of that stuff even if you don't pay for the tool because there is a free way to do it so let's get started.
What is this hack? Well, it's through writing content first.
If you don't write content first, there's not much you can promote on the social web.
Now, with social media, you don't need followers, you don't need to promote to your own account.
You can get other people who have a social following to promote for you.
Hey, that will probably get you more traffic than if you promoted on your own profile when you have very little to no followers and no money.
So, what I like doing is, I first, and this, again, is the paid version, the hack, I first go to buzzsumo.com. I put in a keyword, I look at all the most popular blog posts.
It will show me what people are writing on, what they're sharing, what people link to, what they like, what they don't like. In other words, it tells me if you write content like this, you'll do well. If you don't write content like this, you probably won't do as well. In other words, writing more of the stuff that people are already sharing is better for you than writing stuff that no-one really wants to share.
People are less likely to copy you and then you integrate some fancy design through, like, Fiverr, you know, pay someone a few bucks to make some animated gifs or design, visualize things,
or if you don't even want that, you can use free tools like Canva, so now you got your amazing content.
You want to go back to Buzzsumo and look at the original article and clicked on view shares. This will show you all the people who shared that original piece of content. Then I want you to go to all those people on Twitter, Google for their email address, you'll find a lot of them, and I want you to message them.
In addition to that, if someone already shared one article that's similar to yours but yours is five, 10 times better, don't you think they'd be more willing to share your article?
The free way of doing it is, you, instead of using Buzzsumo, use Ubersuggest, you type in a keyword and there's a content ideas report.
The content ideas report shows you all the blog posts are popular and, unlike Buzzsumo, it will show you more than just 10 or 20, it shows you an unlimited list pretty much for free and it shows you who linked to those articles. It doesn't show you who shared it though but it shows you what keywords the article ranks for and who've linked to it.
I take that URL, I put it into search.twitter.com and it will show me all the people who tweeted out or shared that article.
I then go hit them up, find their email address and copy the same process.
It works, my team still leverages it for our clients, that's why I know it works so well and you should do it too.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SocialMedia #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
BuzzSumo: https://buzzsumo.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
Anyone who says that you need money to leverage social media is full of it.
I don't care if you don't have money to spend on ads, you can still do well with social media. Now, I'm going to share with you one hack that you can use and this will allow you to do well with social media, again, if you have no traffic, you have no money, you have no followers.
Now, after I break in how you do this, the first version I'm going to give you is with the paid tool that costs $99 a month.
I'm also, after that, going to break down how you can do it for free but make sure you listen step-by-step to how you do it with the paid version because you're going to need some of that stuff even if you don't pay for the tool because there is a free way to do it so let's get started.
What is this hack? Well, it's through writing content first.
If you don't write content first, there's not much you can promote on the social web.
Now, with social media, you don't need followers, you don't need to promote to your own account.
You can get other people who have a social following to promote for you.
Hey, that will probably get you more traffic than if you promoted on your own profile when you have very little to no followers and no money.
So, what I like doing is, I first, and this, again, is the paid version, the hack, I first go to buzzsumo.com. I put in a keyword, I look at all the most popular blog posts.
It will show me what people are writing on, what they're sharing, what people link to, what they like, what they don't like. In other words, it tells me if you write content like this, you'll do well. If you don't write content like this, you probably won't do as well. In other words, writing more of the stuff that people are already sharing is better for you than writing stuff that no-one really wants to share.
People are less likely to copy you and then you integrate some fancy design through, like, Fiverr, you know, pay someone a few bucks to make some animated gifs or design, visualize things,
or if you don't even want that, you can use free tools like Canva, so now you got your amazing content.
You want to go back to Buzzsumo and look at the original article and clicked on view shares. This will show you all the people who shared that original piece of content. Then I want you to go to all those people on Twitter, Google for their email address, you'll find a lot of them, and I want you to message them.
In addition to that, if someone already shared one article that's similar to yours but yours is five, 10 times better, don't you think they'd be more willing to share your article?
The free way of doing it is, you, instead of using Buzzsumo, use Ubersuggest, you type in a keyword and there's a content ideas report.
The content ideas report shows you all the blog posts are popular and, unlike Buzzsumo, it will show you more than just 10 or 20, it shows you an unlimited list pretty much for free and it shows you who linked to those articles. It doesn't show you who shared it though but it shows you what keywords the article ranks for and who've linked to it.
I take that URL, I put it into search.twitter.com and it will show me all the people who tweeted out or shared that article.
I then go hit them up, find their email address and copy the same process.
It works, my team still leverages it for our clients, that's why I know it works so well and you should do it too.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SocialMedia #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Why Your Social Media Content Is Garbage and How to Fix It! (Social Media Marketing Strategy)
Today I’m going to share with you a social media strategy that will ...
Today I’m going to share with you a social media strategy that will boost your engagement and reach with the best social media content - especially if you’re tired ...of posting stuff on the social web that gets no engagement, no traction, no likes and shares.
RESOURCES & LINKS:
____________________________________________
How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners) (video): https://youtu.be/-tdFvJLw2UQ
Stop Making These Social Media Marketing Mistakes (video): https://youtu.be/TnQt_-uwR7g
Social Media Marketing Made Simple: A Step-by-Step Guide (article): https://neilpatel.com/what-is-social-media-marketing/
____________________________________________
The first tip I have for you is to start posting video content. Whether it's YouTube, LinkedIn, Instagram, Facebook, even Twitter, they're all craving video content.
You need to be pushing more out there. They're trying to crush the television networks out there.
Even LinkedIn; LinkedIn now has a live feature. Video does way better than anything else. If you post videos, you'll get way more engagement than if you didn't.
I felt that with my channel, I usually get four or five times more engagement just by posting video content over text space.
So start with that.
The second tip I have for you is don't be so preoccupied about being perfect.
Everyone's like oh I gotta pose, I gotta wear makeup, I gotta be perfect before I take a picture or I post something.
Nothing has to be perfect.
Just put it out there and see what works. It's all about testing. The stuff that's working is what you should do more of.
When you post stuff, and it doesn't do well, you shouldn't keep posting that same stuff over and over again. And that's what you're doing right now.
A lot of people are like, let me put these images of quotes, but if you're not getting traction of those images with quotes on LinkedIn or on Facebook, stop posting them.
They're not going to do any better for you. You gotta post stuff that is doing well.
It's all about testing, and when you're testing, you don't have to be perfect. Just go with the flow.
The next step I have for you is leverage micro-content.
Everyone's like, oh I gotta go out there and create content, and they make this whole ordeal of it.
Film your life. Film your day in the office. Talk about your customers, talk about your products or services. If you're giving a speech, cool, give that speech.
And when you have all this information, cut it up into bite-sized information, five minute clips, two minute clips.
Quick images here and there, add a quote, and test throwing it all out there because then you can use this micro-content to drive traffic to that main piece of content.
It'll help you get three, four, five times more views than if you just focus on these big pieces of content.
Because when you only focus on this big piece of content, it's hit or miss.
But when you do 10 of them, you have 10 shots at doing really well and that'll tell you, hey this is what you should do more of and this is what you should do less of.
The next tip is what works on one social network, won't work on all.
I'm seeing a huge trend right now, everyone's like they take the same content, they put in on LinkedIn, Twitter, YouTube, Instagram, SnapChat, and they're like, this is what I'm doing.
Well let me tell you something. What works on Instagram won't work on Facebook. Good example of this, I could put images with quotes and do really well on Instagram but Facebook doesn't care about that.
You gotta figure out what's working for each social network and do that for that network. Each algorithm isn't the same.
And last but not least, have your edge.
There's something unique about you. Exploit that, leverage that, be yourself.
Everyone tries to be someone else on the social web. Who cares what people think?
By being yourself, you're going to be much better off than if you're just trying to act a certain way just for Instagram, or just for YouTube, or just for Facebook.
Leverage your edge. If you're someone who like cussing because that's just you, be you. If you're someone who's dorky and nerdy like me, I'm me; I don't try to go out there and pose with male models and female models, I myself release informative technical content 'cause that's just me.
Be yourself and leverage your edge.
Now if you follow these techniques, you're going to be much more popular on the social web, your content won't be garbage, people are going to like, share, and engage with it.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SocialMediaMarketing #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners) (video): https://youtu.be/-tdFvJLw2UQ
Stop Making These Social Media Marketing Mistakes (video): https://youtu.be/TnQt_-uwR7g
Social Media Marketing Made Simple: A Step-by-Step Guide (article): https://neilpatel.com/what-is-social-media-marketing/
____________________________________________
The first tip I have for you is to start posting video content. Whether it's YouTube, LinkedIn, Instagram, Facebook, even Twitter, they're all craving video content.
You need to be pushing more out there. They're trying to crush the television networks out there.
Even LinkedIn; LinkedIn now has a live feature. Video does way better than anything else. If you post videos, you'll get way more engagement than if you didn't.
I felt that with my channel, I usually get four or five times more engagement just by posting video content over text space.
So start with that.
The second tip I have for you is don't be so preoccupied about being perfect.
Everyone's like oh I gotta pose, I gotta wear makeup, I gotta be perfect before I take a picture or I post something.
Nothing has to be perfect.
Just put it out there and see what works. It's all about testing. The stuff that's working is what you should do more of.
When you post stuff, and it doesn't do well, you shouldn't keep posting that same stuff over and over again. And that's what you're doing right now.
A lot of people are like, let me put these images of quotes, but if you're not getting traction of those images with quotes on LinkedIn or on Facebook, stop posting them.
They're not going to do any better for you. You gotta post stuff that is doing well.
It's all about testing, and when you're testing, you don't have to be perfect. Just go with the flow.
The next step I have for you is leverage micro-content.
Everyone's like, oh I gotta go out there and create content, and they make this whole ordeal of it.
Film your life. Film your day in the office. Talk about your customers, talk about your products or services. If you're giving a speech, cool, give that speech.
And when you have all this information, cut it up into bite-sized information, five minute clips, two minute clips.
Quick images here and there, add a quote, and test throwing it all out there because then you can use this micro-content to drive traffic to that main piece of content.
It'll help you get three, four, five times more views than if you just focus on these big pieces of content.
Because when you only focus on this big piece of content, it's hit or miss.
But when you do 10 of them, you have 10 shots at doing really well and that'll tell you, hey this is what you should do more of and this is what you should do less of.
The next tip is what works on one social network, won't work on all.
I'm seeing a huge trend right now, everyone's like they take the same content, they put in on LinkedIn, Twitter, YouTube, Instagram, SnapChat, and they're like, this is what I'm doing.
Well let me tell you something. What works on Instagram won't work on Facebook. Good example of this, I could put images with quotes and do really well on Instagram but Facebook doesn't care about that.
You gotta figure out what's working for each social network and do that for that network. Each algorithm isn't the same.
And last but not least, have your edge.
There's something unique about you. Exploit that, leverage that, be yourself.
Everyone tries to be someone else on the social web. Who cares what people think?
By being yourself, you're going to be much better off than if you're just trying to act a certain way just for Instagram, or just for YouTube, or just for Facebook.
Leverage your edge. If you're someone who like cussing because that's just you, be you. If you're someone who's dorky and nerdy like me, I'm me; I don't try to go out there and pose with male models and female models, I myself release informative technical content 'cause that's just me.
Be yourself and leverage your edge.
Now if you follow these techniques, you're going to be much more popular on the social web, your content won't be garbage, people are going to like, share, and engage with it.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SocialMediaMarketing #NeilPatel #DigitalMarketing[+] Show More
Now Playing
The Social Network That Will Explode in 2023 - Should You Leverage It?
The Social Network That Will Explode in 2023 - Should You Leverage It? ...
The Social Network That Will Explode in 2023 - Should You Leverage It? | Do you feel like the most popular social networks like Facebook and Instagram are oversaturated? Has ...your reach gone down, your engagement almost disappeared? Well, there's a new social network in town that's been growing really fast since 2017. And in some months, its app is downloaded more than Facebook and Instagram. It may not be the best option for you to leverage, or it could be. And I'm going to break down whether it is or it isn't for you.
Today,I'm going to discuss the social network that'll explode in 2022. And the real question is, should you leverage it?
RESOURCES & LINKS:
____________________________________________
TikTok - https://www.tiktok.com/en/
Messenger - https://www.messenger.com/
ByteDance - https://bytedance.com/
____________________________________________
The Wall Street Journal said TikTok is the third most installed app worldwide. It has 1.2 billion monthly users globally.
That's the most downloaded app on the App Store worldwide for first quarter of 2019, followed by YouTube, Instagram, WhatsApp, and Messenger. The Wall Street Journal also reported that the average user spends 45 minutes on that app daily.
ByteDance, TikTok's parent company, spent roughly $1 billion in ads, as much as $3 million a day in the last year. Much of that for ads has appeared on traditional social networks, according to The Wall Street Journal.
The first thing you should look at is, is my audience there? You're going to observe the same thing happening with other social networks like Facebook and Instagram.
First, the dominant demographic is young people. Then, it expands into other age groups and demographics. Depending on your audience and demographics, it may not work for you, at least for now. In other words, if you're going after the younger demographic, then right now it can work for you. If you're going after the older demographic, then you're going to have to wait a bit.
Secondly, if being first has always been your competitive advantage, then it may be worth getting on right now. It's impossible to tell whether or not it'll take off for all demographics, for all groups, or if it's going to be an extremely popular social network three years from now.
But the trend has been showing that it is growing. So if your competitive advantage is to be the first mover, then I would recommend that you go in there and you start taking advantage. because typically when you get in there early, it's much easier to gain traction, get those followers, get more traffic, and leverage that audience. And you can do it for pennies on the dollar.
The third thing you need to look at is, are you able to create the kind of content that people on this platform like? The app's short-form video format lends itself to humor and anything that's a lightning fast visual storytelling. If you have long-form video content, doesn't really work well for this app.
Humor out of everything that I've tested or even sarcasm tends to do well. It won't be easy for you to repurpose content from other channels unless this is your natural brand of voice. See, if you look at me, my video content is more serious, educational.
I can't just go on TikTok and produce, take the same video I'm doing for YouTube or Facebook or Instagram and then pop it onto TikTok. I would have to create all new content again. But then on the flip side, you see people like the Pauls, right, Logan and Jake Paul. Their content could work extremely well for TikTok without them having to create new content. In other words, they could potentially repurpose.
The fourth thing you want to consider, if you're one of those people that loves playing it safe, you'll want to wait a bit and see whether or not TikTok will become mainstream.
If time's a commodity, then you can't risk spending tons of time doing this, you know, leveraging TikTok, building that audience, and then find out that it won't take off. I'm one of those people, in which, although I love being early, I can't always afford to be fully in it.
So sometimes with me, I may spend a little bit of time on there, but I won't go full-fledge unless I know the platform's going to take off. Look at my Instagram account. Sure, I was on Instagram early, but I didn't spend a lot of time there until I knew it was going to blow up.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/seBGD5K_o6c
#SocialMedia #NeilPatel #audience[+] Show More
Today,I'm going to discuss the social network that'll explode in 2022. And the real question is, should you leverage it?
RESOURCES & LINKS:
____________________________________________
TikTok - https://www.tiktok.com/en/
Messenger - https://www.messenger.com/
ByteDance - https://bytedance.com/
____________________________________________
The Wall Street Journal said TikTok is the third most installed app worldwide. It has 1.2 billion monthly users globally.
That's the most downloaded app on the App Store worldwide for first quarter of 2019, followed by YouTube, Instagram, WhatsApp, and Messenger. The Wall Street Journal also reported that the average user spends 45 minutes on that app daily.
ByteDance, TikTok's parent company, spent roughly $1 billion in ads, as much as $3 million a day in the last year. Much of that for ads has appeared on traditional social networks, according to The Wall Street Journal.
The first thing you should look at is, is my audience there? You're going to observe the same thing happening with other social networks like Facebook and Instagram.
First, the dominant demographic is young people. Then, it expands into other age groups and demographics. Depending on your audience and demographics, it may not work for you, at least for now. In other words, if you're going after the younger demographic, then right now it can work for you. If you're going after the older demographic, then you're going to have to wait a bit.
Secondly, if being first has always been your competitive advantage, then it may be worth getting on right now. It's impossible to tell whether or not it'll take off for all demographics, for all groups, or if it's going to be an extremely popular social network three years from now.
But the trend has been showing that it is growing. So if your competitive advantage is to be the first mover, then I would recommend that you go in there and you start taking advantage. because typically when you get in there early, it's much easier to gain traction, get those followers, get more traffic, and leverage that audience. And you can do it for pennies on the dollar.
The third thing you need to look at is, are you able to create the kind of content that people on this platform like? The app's short-form video format lends itself to humor and anything that's a lightning fast visual storytelling. If you have long-form video content, doesn't really work well for this app.
Humor out of everything that I've tested or even sarcasm tends to do well. It won't be easy for you to repurpose content from other channels unless this is your natural brand of voice. See, if you look at me, my video content is more serious, educational.
I can't just go on TikTok and produce, take the same video I'm doing for YouTube or Facebook or Instagram and then pop it onto TikTok. I would have to create all new content again. But then on the flip side, you see people like the Pauls, right, Logan and Jake Paul. Their content could work extremely well for TikTok without them having to create new content. In other words, they could potentially repurpose.
The fourth thing you want to consider, if you're one of those people that loves playing it safe, you'll want to wait a bit and see whether or not TikTok will become mainstream.
If time's a commodity, then you can't risk spending tons of time doing this, you know, leveraging TikTok, building that audience, and then find out that it won't take off. I'm one of those people, in which, although I love being early, I can't always afford to be fully in it.
So sometimes with me, I may spend a little bit of time on there, but I won't go full-fledge unless I know the platform's going to take off. Look at my Instagram account. Sure, I was on Instagram early, but I didn't spend a lot of time there until I knew it was going to blow up.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/seBGD5K_o6c
#SocialMedia #NeilPatel #audience[+] Show More
Now Playing
The Secret to Making Paid Advertising Work
Google and Facebook combined generate more money from ad dollars than ...
Google and Facebook combined generate more money from ad dollars than any television channel out there. They're huge. That means paid advertising works, because if it didn't, they wouldn't be ...making hundreds of billions of dollars a year. Today I'm going to share with you the secret to making paid advertising work.
RESOURCES & LINKS:
____________________________________________
Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing [video]: https://youtu.be/d8_m8-Gmuf8
Watch This If Your Paid Ads Aren’t Generating Any Sales [video]: https://youtu.be/S79xcD28Afc
____________________________________________
Now here's the thing, here's the secret, are you ready for it?
It's a funnel.
The reason paid advertising doesn't work for most people is they're driving traffic to a product and expecting it to convert.
Now, I could tell you that yeah you need to look at what your competition is doing, look at their ad copy, use things like Facebook Ad Library.
You need to end up doing things like using tools like Ubersuggest to see the keywords that other people are going after, because you may not be going after the right keywords.
But look, even if you do that, you have the right product, you have the right landing page.
Over time no matter how much you tweak your ads, no matter how much you tweak your landing page, you're going to struggle to end up making money.
And do you know why this is? It's a funnel. The reason a funnel is important is because it optimizes for lifetime value of a customer.
And that's why when Amazon tracks its user and you buy a DVD, they know that they should email you other DVDs that you should end up buying.
They know that when you buy a product, that they can end up getting you to buy other products as well that are very similar that'll get you a big user experience.
Amazon themselves, when they end up spending on paid advertising, they usually lose money right there in that first transaction.
But their funnel optimizes for lifetime value of a customer.
That's why it's so important. You can't optimize for hey, what am I making on the front end?
You got to optimize for lifetime value. Someone once told me, you know what the difference between seven-figure, eight-figure, and nine-figure companies are?
And I'm what, and they told me. Seven-figure companies spend money on paid ads and they want to make their two, three-X return right there.
So for every dollar they spend, they want to make two, $3 right then and there. He was saying that eight-figure companies, what they want to do is when they spend a dollar on advertising, they want to make a dollar back right then and there and over time, they'll make more but they want to at least break even on the front end.
But nine-figure companies and even beyond that, they're willing to lose money because they know in the long run the lifetime value of the customer is so much more.
And you can't just assume that someone's going to keep coming back and buying more from you. You've got to optimize for a lifetime value of your customer.
You got to create that funnel. That funnel's what helps increase that number. Because with funnels, you can do things like checkout bumps.
You can do things like upsells. You can do things like downsells. You can do trigger-based emails that are very relevant to them, which causes them to convert more.
You could do things like push notifications, so that way when someone goes to your checkout page, they add stuff in there, but they don't complete, you can send a push notification through their browser to get them to come back and then convert more.
All those little things won't drastically change your numbers and get you double sales, triple sales.
But what will happen is all those little things will add up and that's what will make your paid ad campaigns extremely profitable, combined with you creating an amazing customer experience
like Zappos does or Amazon does, right?
Or all these other big companies like Apple do. That's how you keep getting people to come back, increase that lifetime value and make paid advertising work.
In essence, the secret to making paid advertising work isn't how you optimize the paid ad campaigns, it's your funnel. That's what opens up doors so you can spend more on paid advertising because over time, the costs will continue to rise, they're not going to go lower.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#PaidAds #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing [video]: https://youtu.be/d8_m8-Gmuf8
Watch This If Your Paid Ads Aren’t Generating Any Sales [video]: https://youtu.be/S79xcD28Afc
____________________________________________
Now here's the thing, here's the secret, are you ready for it?
It's a funnel.
The reason paid advertising doesn't work for most people is they're driving traffic to a product and expecting it to convert.
Now, I could tell you that yeah you need to look at what your competition is doing, look at their ad copy, use things like Facebook Ad Library.
You need to end up doing things like using tools like Ubersuggest to see the keywords that other people are going after, because you may not be going after the right keywords.
But look, even if you do that, you have the right product, you have the right landing page.
Over time no matter how much you tweak your ads, no matter how much you tweak your landing page, you're going to struggle to end up making money.
And do you know why this is? It's a funnel. The reason a funnel is important is because it optimizes for lifetime value of a customer.
And that's why when Amazon tracks its user and you buy a DVD, they know that they should email you other DVDs that you should end up buying.
They know that when you buy a product, that they can end up getting you to buy other products as well that are very similar that'll get you a big user experience.
Amazon themselves, when they end up spending on paid advertising, they usually lose money right there in that first transaction.
But their funnel optimizes for lifetime value of a customer.
That's why it's so important. You can't optimize for hey, what am I making on the front end?
You got to optimize for lifetime value. Someone once told me, you know what the difference between seven-figure, eight-figure, and nine-figure companies are?
And I'm what, and they told me. Seven-figure companies spend money on paid ads and they want to make their two, three-X return right there.
So for every dollar they spend, they want to make two, $3 right then and there. He was saying that eight-figure companies, what they want to do is when they spend a dollar on advertising, they want to make a dollar back right then and there and over time, they'll make more but they want to at least break even on the front end.
But nine-figure companies and even beyond that, they're willing to lose money because they know in the long run the lifetime value of the customer is so much more.
And you can't just assume that someone's going to keep coming back and buying more from you. You've got to optimize for a lifetime value of your customer.
You got to create that funnel. That funnel's what helps increase that number. Because with funnels, you can do things like checkout bumps.
You can do things like upsells. You can do things like downsells. You can do trigger-based emails that are very relevant to them, which causes them to convert more.
You could do things like push notifications, so that way when someone goes to your checkout page, they add stuff in there, but they don't complete, you can send a push notification through their browser to get them to come back and then convert more.
All those little things won't drastically change your numbers and get you double sales, triple sales.
But what will happen is all those little things will add up and that's what will make your paid ad campaigns extremely profitable, combined with you creating an amazing customer experience
like Zappos does or Amazon does, right?
Or all these other big companies like Apple do. That's how you keep getting people to come back, increase that lifetime value and make paid advertising work.
In essence, the secret to making paid advertising work isn't how you optimize the paid ad campaigns, it's your funnel. That's what opens up doors so you can spend more on paid advertising because over time, the costs will continue to rise, they're not going to go lower.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#PaidAds #NeilPatel #DigitalMarketing[+] Show More
Now Playing
This Social Network’s Organic Reach Will Drop Dramatically in 2023 - Here’s Why
This Social Network’s Organic Reach Will Drop Dramatically in 2023 - ...
This Social Network’s Organic Reach Will Drop Dramatically in 2023 - Here’s Why | Business owners and publishers watched their Facebook pages organic reach die since 2014. And now it's ...ridiculously low, but there's another social network that's already started to decrease their organic reach too and it's going to start drastically dropping in 2022. Today I'm going to break down the social network that's going to have a huge drop in organic reach in 2022 and what you can do to fix this.
RESOURCES & LINKS:
____________________________________________
Instagram Ads: https://business.instagram.com/advertising/
The Best Way to Get More Instagram Followers [2021 Update] (video): https://youtu.be/psSkPDBT70g
How I Gain 1,254 Followers Per Week on Instagram Organically in 2021 [Fast & 100% Free] (video): https://youtu.be/28lYwVjkTxM
____________________________________________
So you're probably wondering what that social network is, it's Instagram and don't worry, as I mentioned I'll teach you how to combat this so that way you can get the reach, but let's go over some data before we get into that.
There's over 500 million accounts using Instagram stories everyday, a billion plus Instagram accounts worldwide that are active every single month.
Instagram is the second most engaged social network according to eMarketer, now there'll be more and more content competing for news feeds in this space, right, as more and more people on Instagram, more people that are competing. The Instagram community has grown from 90 million active users in January 2013 to over a billion active users of June 2018.
And Instagram's projected to grow more slowly in the next few years, from 13.1 percent growth in 2018 to 4 percent in 2022, which means competition will get tougher and tougher. There's just simply too much content being pushed on Instagram, making it really tough for your content to be seen.
Well the first thing you want to do, is playing with paid ads.
The reason you want to play with paid ads, is not because you need to spend money on Instagram to have that grow, you want to play with paid ads, because of how quickly help boost the stuff that's working, so that way it gets more reach, you're engaged more with your audience, you'll breath more life into them and with the algorithm they're going to be like, oh so and so is interacting and engaging with Neil's content Jon's content or your content.
The next thing I want you to do, is you live every single day, I know that sounds crazy, but the really big on live, if you bust out your phone and you're leveraging live every single day, and interacting with your audience, you'll find, that more of them are going to see your organic content when ever you post.
Next, you to start engaging with the community through comments. So, when they leave a comment, you should leave a comment responding back to them, when they have a question, you should answer and be thorough, not a simple yes or no or thank you, the more detailed you get, the better off your are.
Next, you need to keep testing the content type that's working, if you look right now, what you'll find on my Neil Patel profile, is a really small image of me with a blue verified check and a big quote, is working really well, versus when I put big images of me with a quote, I'm not getting as many likes and shares and engagement.
Next, I want you to start responding to everyone, who messages you directly, so Instagram has a mailbox feature which people can send direct messages to you.
Whether they are follower or not, I want you to start responding to everyone, engage with them, because if you do that, it shows that you care, you're going to have a much more loyal fan base, they're going to go to your profile directly even if they don't see it in the feed, and start engaging, so that way as you post more content, Instagram will show it in their feed, because you have all this engagement and you're going to get much more organic growth.
Now last but not least, I want you to start partnering with other Instagram influencers, they don't have to have a ton more followers and million, they could have roughly the same, amount as you, start creating video content together, start doing co-production of content and they post it on their profile, you post it on your profile, so even if you're not getting as much organic reach, it's now going on multiple pages, which, or multiple profiles, which is going to help with more people seeing you and that should help with your sales, traffic revenue and overall branding.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/rdTamh3QiIA
#SEO #NeilPatel #Instagram[+] Show More
RESOURCES & LINKS:
____________________________________________
Instagram Ads: https://business.instagram.com/advertising/
The Best Way to Get More Instagram Followers [2021 Update] (video): https://youtu.be/psSkPDBT70g
How I Gain 1,254 Followers Per Week on Instagram Organically in 2021 [Fast & 100% Free] (video): https://youtu.be/28lYwVjkTxM
____________________________________________
So you're probably wondering what that social network is, it's Instagram and don't worry, as I mentioned I'll teach you how to combat this so that way you can get the reach, but let's go over some data before we get into that.
There's over 500 million accounts using Instagram stories everyday, a billion plus Instagram accounts worldwide that are active every single month.
Instagram is the second most engaged social network according to eMarketer, now there'll be more and more content competing for news feeds in this space, right, as more and more people on Instagram, more people that are competing. The Instagram community has grown from 90 million active users in January 2013 to over a billion active users of June 2018.
And Instagram's projected to grow more slowly in the next few years, from 13.1 percent growth in 2018 to 4 percent in 2022, which means competition will get tougher and tougher. There's just simply too much content being pushed on Instagram, making it really tough for your content to be seen.
Well the first thing you want to do, is playing with paid ads.
The reason you want to play with paid ads, is not because you need to spend money on Instagram to have that grow, you want to play with paid ads, because of how quickly help boost the stuff that's working, so that way it gets more reach, you're engaged more with your audience, you'll breath more life into them and with the algorithm they're going to be like, oh so and so is interacting and engaging with Neil's content Jon's content or your content.
The next thing I want you to do, is you live every single day, I know that sounds crazy, but the really big on live, if you bust out your phone and you're leveraging live every single day, and interacting with your audience, you'll find, that more of them are going to see your organic content when ever you post.
Next, you to start engaging with the community through comments. So, when they leave a comment, you should leave a comment responding back to them, when they have a question, you should answer and be thorough, not a simple yes or no or thank you, the more detailed you get, the better off your are.
Next, you need to keep testing the content type that's working, if you look right now, what you'll find on my Neil Patel profile, is a really small image of me with a blue verified check and a big quote, is working really well, versus when I put big images of me with a quote, I'm not getting as many likes and shares and engagement.
Next, I want you to start responding to everyone, who messages you directly, so Instagram has a mailbox feature which people can send direct messages to you.
Whether they are follower or not, I want you to start responding to everyone, engage with them, because if you do that, it shows that you care, you're going to have a much more loyal fan base, they're going to go to your profile directly even if they don't see it in the feed, and start engaging, so that way as you post more content, Instagram will show it in their feed, because you have all this engagement and you're going to get much more organic growth.
Now last but not least, I want you to start partnering with other Instagram influencers, they don't have to have a ton more followers and million, they could have roughly the same, amount as you, start creating video content together, start doing co-production of content and they post it on their profile, you post it on your profile, so even if you're not getting as much organic reach, it's now going on multiple pages, which, or multiple profiles, which is going to help with more people seeing you and that should help with your sales, traffic revenue and overall branding.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/rdTamh3QiIA
#SEO #NeilPatel #Instagram[+] Show More
Now Playing
Can Social Media Still Bring You ANY Website Traffic in 2023
The social web is huge, from Facebook to Pinterest, when you combine ...
The social web is huge, from Facebook to Pinterest, when you combine them all, it's over billions of eyeballs per year. But, if you've been doing business on the social ...web for a while you've probably watched things become harder and harder every single day. I ran a study and pulled 483 companies who all are leveraging Facebook, YouTube, Instagram, Twitter, LinkedIn, and Pinterest. And today I'm going to show you whether or not businesses are actually getting any traffic from social. Today I'm going to break down can social media still bring you any website traffic in 2022?
RESOURCES & LINKS:
____________________________________________
How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners) [video]: https://youtu.be/-tdFvJLw2UQ
7 Social Media Hacks That’ll Make Your Business Grow Faster [video]: https://youtu.be/3x9AWh7g1YQ
Stop Making These Social Media Marketing Mistakes [video]: https://youtu.be/TnQt_-uwR7g
____________________________________________
There's always a big debate as to whether or not social media is worth it for your business in terms of traffic. This study is conducted to help paint a better picture of how useful social media really is for your business.
Important disclaimer, this study focused solely on organic traffic and not paid.
Right, from a paid acquisition standpoint social media is really simple. You spend a dollar, you should make more than a dollar. That is super effective even to this day. If it wasn't, Facebook wouldn't be worth hundreds of billions of dollars. Snapchat, Pinterest, Twitter, LinkedIn, they're all worth billions of dollars because paid ads on social media are still effective. Sure, it's harder and harder each year, but it's still effective.
Now let's go over social media organic traffic over time. Let's start by looking at this chart of social media traffic over time.
In 2015 you can generate roughly three visitors per month for every 100 followers. However, now that number's just roughly two visitors per month. That's a 38.6% drop in organic traffic.
Now when you look at traffic by social channel, let's first start off by looking at which channels drive the most traffic per 100 followers. Facebook and Instagram are somewhat of the lowest in the chart. Instagram really isn't a shocker because you can't really add links to your posts.
What is a surprise though, is Pinterest was the winner by far, followed by LinkedIn and YouTube. So if you want to get the most traffic start off with Pinterest first and then LinkedIn.
I often get asked, how often should I post content? Well, this chart may help. In general, posting more should drive you more traffic. However, the study shows that after eight posts a month you'll start seeing a diminishing return.
Now, this is due to the way the algorithms are set up. The more that people engage with your content, the more of them that'll see your future content as you post it.
This is why it's important to only post high-quality content and not mediocre content.
If you can produce five amazing pieces of high-quality content a week, then do five. If you can only 10 a month, then only do 10 a month, but limit your number based on the quality of the content that you're producing.
Now let's look at social channels and which ones prefer videos. So you're probably wondering, hey, which networks prefer videos? Well, it's easy to see that Instagram produces the most amount of views by far, followed by LinkedIn and YouTube.
Even on Facebook, as you scroll in your feed, you'll see videos automatically playing without sign-on, same with Instagram. YouTube is not like that, so a view on YouTube is really a view, while a view on Instagram and Facebook isn't really necessarily a view.
Now while it's important to post video content on all channels, Instagram, LinkedIn, and YouTube should be your top focus.
Now let's look at how well live videos perform on each channel. The results are similar, with Instagram and YouTube leading the pack. The big takeaway here is live videos don't generate as many views as regular videos and the main reason is, and this is likely that non-live videos can be optimized for SEO much more than let's say live videos.
The next thing I want to look at, how much revenue is generated from social traffic. So here's a percentage of revenue that each business has generated from organic social media traffic over the past five years.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/PVby6g0XEsA
#SocialMedia #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners) [video]: https://youtu.be/-tdFvJLw2UQ
7 Social Media Hacks That’ll Make Your Business Grow Faster [video]: https://youtu.be/3x9AWh7g1YQ
Stop Making These Social Media Marketing Mistakes [video]: https://youtu.be/TnQt_-uwR7g
____________________________________________
There's always a big debate as to whether or not social media is worth it for your business in terms of traffic. This study is conducted to help paint a better picture of how useful social media really is for your business.
Important disclaimer, this study focused solely on organic traffic and not paid.
Right, from a paid acquisition standpoint social media is really simple. You spend a dollar, you should make more than a dollar. That is super effective even to this day. If it wasn't, Facebook wouldn't be worth hundreds of billions of dollars. Snapchat, Pinterest, Twitter, LinkedIn, they're all worth billions of dollars because paid ads on social media are still effective. Sure, it's harder and harder each year, but it's still effective.
Now let's go over social media organic traffic over time. Let's start by looking at this chart of social media traffic over time.
In 2015 you can generate roughly three visitors per month for every 100 followers. However, now that number's just roughly two visitors per month. That's a 38.6% drop in organic traffic.
Now when you look at traffic by social channel, let's first start off by looking at which channels drive the most traffic per 100 followers. Facebook and Instagram are somewhat of the lowest in the chart. Instagram really isn't a shocker because you can't really add links to your posts.
What is a surprise though, is Pinterest was the winner by far, followed by LinkedIn and YouTube. So if you want to get the most traffic start off with Pinterest first and then LinkedIn.
I often get asked, how often should I post content? Well, this chart may help. In general, posting more should drive you more traffic. However, the study shows that after eight posts a month you'll start seeing a diminishing return.
Now, this is due to the way the algorithms are set up. The more that people engage with your content, the more of them that'll see your future content as you post it.
This is why it's important to only post high-quality content and not mediocre content.
If you can produce five amazing pieces of high-quality content a week, then do five. If you can only 10 a month, then only do 10 a month, but limit your number based on the quality of the content that you're producing.
Now let's look at social channels and which ones prefer videos. So you're probably wondering, hey, which networks prefer videos? Well, it's easy to see that Instagram produces the most amount of views by far, followed by LinkedIn and YouTube.
Even on Facebook, as you scroll in your feed, you'll see videos automatically playing without sign-on, same with Instagram. YouTube is not like that, so a view on YouTube is really a view, while a view on Instagram and Facebook isn't really necessarily a view.
Now while it's important to post video content on all channels, Instagram, LinkedIn, and YouTube should be your top focus.
Now let's look at how well live videos perform on each channel. The results are similar, with Instagram and YouTube leading the pack. The big takeaway here is live videos don't generate as many views as regular videos and the main reason is, and this is likely that non-live videos can be optimized for SEO much more than let's say live videos.
The next thing I want to look at, how much revenue is generated from social traffic. So here's a percentage of revenue that each business has generated from organic social media traffic over the past five years.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/PVby6g0XEsA
#SocialMedia #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Grow Your Business Using Video on LinkedIn | Neil Patel
In this video I'm going to share with you how to grow your business ...
In this video I'm going to share with you how to grow your business using video on LinkedIn. Do you want to get more video views? LinkedIn lacks video content ...and users are craving for it. If you just upload a video, you will get way more traffic on Linkedin then you will if you just posted an update that's text related. In most cases you'll see a four, five X difference.
In this video I'm going to teach you several hacks that will get you the most out of your videos that you upload to Linkedin.
__________________________________________
RESOURCES & LINKS:
“How to Make A Good LinkedIn Profile For Sourcing Leads” (video):
https://www.youtube.com/watch?v=MiI-O2lSyLA
“How to 10X Your LinkedIn Traffic By Posting At These Times” (video):
https://www.youtube.com/watch?v=oTbX-3iknII
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“How I Got 100,000 Subscribers in Less Than a Year” (video):
https://www.youtube.com/watch?v=9wR8IK-fSTM
“Content Creation Hacks to grow your Business Faster” (video):
https://youtu.be/3x9AWh7g1YQ
“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):
https://youtu.be/WTWZQ_4_zNk
“SEO in 2019 What Will And Won’t Work” (video):
https://youtu.be/I0joqcqpiO4
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Here's the thing with Linkedin, they lack video content and they're craving for it. So much so where if you just upload a video, you will get way more traffic on Linkedin then you will if you just posted an update that's text related. I kid you not, in most cases you'll see a four, five X difference. That's a one simple hack and of course if you enjoy this, make sure you subscribe to this channel cause I have more tips, but don't worry we're not done there yet. I'm going to teach you some other hacks that will get you the most out of your videos that you upload to Linkedin.
So the first tip I have for you is upload a SRT file. What most people don't realize about Linkedin is a lot of their videos are autoplay, people at work when they're on Linkedin, they're not hearing what's happening If you have a SRT file, that's all that text is happening in the videos, that allows people to follow along without their speakers. You could go to Rev.com, get your video transcribed and upload that transcription into Linkedin. In addition to that, with Linkedin when you're uploading a video you're writing a description about that video. You can use tools like Ubersuggest that will tell you all the popular keywords you should go after. That's the second thing you want to do. Leverage popular keywords, not just in your description when you're uploading a video but also when you're using tags on Linkedin cause you can use tags, a lot of the tags I use are like digital marketing, hashtag seo, hashtag google analytics, these are all phrases that get searched a lot, which helps me get more traffic.
The next tip I have for you is the first line in your Linkedin description should be a short, one sentence. The moment people click see more, cause when you use short short sentences, Linkedin cuts it off, you have click see more to read the rest, Linkedin's like, Oh people are engaging They're clicking see more. That causes your video to go much more viral.
The next tip is to respond to every comment, answering it and of course asking another comment. When you do that, it'll encourage more and more comments and that's one of the main factors in Linkedin's algorithm, they're purely looking at comments. The more you can get the better off you're going to do. So encourage em and also respond to em as fast as possible right when they come in, cause that'll cause people to keep coming back and leaving more and more comments. And last but not least, when you're recording videos on Linkedin, I already mentioned that comments do wonderful things. In your video, just ask people to leave a comment and ask them a question. When you do that and they leave more comments, you'll naturally go more viral on Linkedin.
#NeilPatel #VideoMarketing #LinkedIn[+] Show More
In this video I'm going to teach you several hacks that will get you the most out of your videos that you upload to Linkedin.
__________________________________________
RESOURCES & LINKS:
“How to Make A Good LinkedIn Profile For Sourcing Leads” (video):
https://www.youtube.com/watch?v=MiI-O2lSyLA
“How to 10X Your LinkedIn Traffic By Posting At These Times” (video):
https://www.youtube.com/watch?v=oTbX-3iknII
“How Digital Marketing Will Change in 2019” (video):
https://youtu.be/b-gwbVJqi9Y
“How I Got 100,000 Subscribers in Less Than a Year” (video):
https://www.youtube.com/watch?v=9wR8IK-fSTM
“Content Creation Hacks to grow your Business Faster” (video):
https://youtu.be/3x9AWh7g1YQ
“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):
https://youtu.be/WTWZQ_4_zNk
“SEO in 2019 What Will And Won’t Work” (video):
https://youtu.be/I0joqcqpiO4
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
https://www.youtube.com/watch?v=gmB_TC92I8w&t=30s
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
https://www.youtube.com/watch?v=GK-0Ix1fUz8&t=4s
____________________________________________
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Here's the thing with Linkedin, they lack video content and they're craving for it. So much so where if you just upload a video, you will get way more traffic on Linkedin then you will if you just posted an update that's text related. I kid you not, in most cases you'll see a four, five X difference. That's a one simple hack and of course if you enjoy this, make sure you subscribe to this channel cause I have more tips, but don't worry we're not done there yet. I'm going to teach you some other hacks that will get you the most out of your videos that you upload to Linkedin.
So the first tip I have for you is upload a SRT file. What most people don't realize about Linkedin is a lot of their videos are autoplay, people at work when they're on Linkedin, they're not hearing what's happening If you have a SRT file, that's all that text is happening in the videos, that allows people to follow along without their speakers. You could go to Rev.com, get your video transcribed and upload that transcription into Linkedin. In addition to that, with Linkedin when you're uploading a video you're writing a description about that video. You can use tools like Ubersuggest that will tell you all the popular keywords you should go after. That's the second thing you want to do. Leverage popular keywords, not just in your description when you're uploading a video but also when you're using tags on Linkedin cause you can use tags, a lot of the tags I use are like digital marketing, hashtag seo, hashtag google analytics, these are all phrases that get searched a lot, which helps me get more traffic.
The next tip I have for you is the first line in your Linkedin description should be a short, one sentence. The moment people click see more, cause when you use short short sentences, Linkedin cuts it off, you have click see more to read the rest, Linkedin's like, Oh people are engaging They're clicking see more. That causes your video to go much more viral.
The next tip is to respond to every comment, answering it and of course asking another comment. When you do that, it'll encourage more and more comments and that's one of the main factors in Linkedin's algorithm, they're purely looking at comments. The more you can get the better off you're going to do. So encourage em and also respond to em as fast as possible right when they come in, cause that'll cause people to keep coming back and leaving more and more comments. And last but not least, when you're recording videos on Linkedin, I already mentioned that comments do wonderful things. In your video, just ask people to leave a comment and ask them a question. When you do that and they leave more comments, you'll naturally go more viral on Linkedin.
#NeilPatel #VideoMarketing #LinkedIn[+] Show More
Now Playing
LinkedIn Advanced Strategies to Turn Business Connections Into Leads & Customers - FREE Course
Today, I want to teach you everything about LinkedIn. I have this new ...
Today, I want to teach you everything about LinkedIn. I have this new training course that's a 100% percent free, called LinkedIn Unlocked. Where I teach you everything from getting ...more followers, to turning your business connections into leads, customers, and more importantly revenue. This is a six part training program, where there's six videos, and in each video I'm going to also give you handouts, worksheets, cheat sheets, PDFs, everything that you need to follow along so you can get results.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
LinkedIn: https://www.linkedin.com/
____________________________________________
They have 675 million users and roughly 260 million active users. That's a lot of people. LinkedIn's reported goal, is to get to around three billion users. That's a lot of people to be using a B2B social network. Hence, they're the number one channel for B2B marketers to distribute their content at 94%.
If you're not active on LinkedIn, you're missing 80% of your B2B leads. From all the channels that we've tested for B2B, LinkedIn tends to be the best channel. Why? Because there's nine billion content impressions in the LinkedIn feed every week.
So if you do some basic math that's about 36 billion impressions per month and 468 billion per year. That's a lot of eyeballs that could be potentially viewing your content and even sharing it on a weekly basis.
But here's what's crazy. Only three million users share content on a weekly basis. That means about 1% of LinkedIn's 260 million active users are sharing posts, and those three million users or so net nine billion impressions. Isn't that crazy?
Now, if you become one of them, because most people are, you can see crazy results because it's not that competitive.
Now in this lesson, I'm just breaking down some of the basic stats on LinkedIn and the benefits. And then from there as I go into the future modules, we'll dive into more advanced stuff.
So you're probably wondering what's the benefit of having the LinkedIn profile? Well, you generate more leads, more exposure. If you're looking for a job you're in the workforce it's a great place to keep getting hit up by recruiters.
You can show off your accomplishments. There's a lot of big brands on LinkedIn from Google to TED the Conference, Amazon, Microsoft, and the list goes on and on. Even a lot of startups. They're all on LinkedIn.
And as long as you follow along and you implement what you're learning you're going to do well. And as I mentioned earlier on in this lesson, every week and in each video, I'm going to give you worksheets, downloadable assets, actions, and even more. So that way you can follow along step-by-step and a lot of the stuff is fill in the blank.
You literally fill in your name to complete the steps or you fill in your biography or a little bit about you. You don't actually have to write a full biography but sometimes there'll be a few sentences about you. And as long as you follow along and follow up everything, you're going to do really well.
Well, LinkedIn wants you to create content. That's where they're going to get people to keep coming back to LinkedIn and using it more and more.
And LinkedIn favors those accounts who leverage every aspect of their platform, including things like LinkedIn Live. You may have used it. You may have not, but you should check it out. You already all know about Facebook Live or Instagram Live or even going live on some of the other networks. But what about LinkedIn as well? And if you use all of this stuff with LinkedIn that's what allows you to get that reach, get the followers and then eventually I'll show you how to also convert those followers into real business. Of course, I want you to take your time.
The first worksheet I have for you is a smart goals. It's all about being specific, measurable, achievable, relevant, and time bound. So make sure you download this.
Again you can find this at neilpatel.com/training, then go to LinkedIn Unlocked. And this is in your first video. Right underneath it you'll find this downloadable asset. As I mentioned over the next two weeks, you're going to get five additional lessons with worksheets and handouts.
And you'll be on your way from not only getting a lot of LinkedIn followers but also generating revenue from LinkedIn.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/d_7GbF-12CI
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
LinkedIn: https://www.linkedin.com/
____________________________________________
They have 675 million users and roughly 260 million active users. That's a lot of people. LinkedIn's reported goal, is to get to around three billion users. That's a lot of people to be using a B2B social network. Hence, they're the number one channel for B2B marketers to distribute their content at 94%.
If you're not active on LinkedIn, you're missing 80% of your B2B leads. From all the channels that we've tested for B2B, LinkedIn tends to be the best channel. Why? Because there's nine billion content impressions in the LinkedIn feed every week.
So if you do some basic math that's about 36 billion impressions per month and 468 billion per year. That's a lot of eyeballs that could be potentially viewing your content and even sharing it on a weekly basis.
But here's what's crazy. Only three million users share content on a weekly basis. That means about 1% of LinkedIn's 260 million active users are sharing posts, and those three million users or so net nine billion impressions. Isn't that crazy?
Now, if you become one of them, because most people are, you can see crazy results because it's not that competitive.
Now in this lesson, I'm just breaking down some of the basic stats on LinkedIn and the benefits. And then from there as I go into the future modules, we'll dive into more advanced stuff.
So you're probably wondering what's the benefit of having the LinkedIn profile? Well, you generate more leads, more exposure. If you're looking for a job you're in the workforce it's a great place to keep getting hit up by recruiters.
You can show off your accomplishments. There's a lot of big brands on LinkedIn from Google to TED the Conference, Amazon, Microsoft, and the list goes on and on. Even a lot of startups. They're all on LinkedIn.
And as long as you follow along and you implement what you're learning you're going to do well. And as I mentioned earlier on in this lesson, every week and in each video, I'm going to give you worksheets, downloadable assets, actions, and even more. So that way you can follow along step-by-step and a lot of the stuff is fill in the blank.
You literally fill in your name to complete the steps or you fill in your biography or a little bit about you. You don't actually have to write a full biography but sometimes there'll be a few sentences about you. And as long as you follow along and follow up everything, you're going to do really well.
Well, LinkedIn wants you to create content. That's where they're going to get people to keep coming back to LinkedIn and using it more and more.
And LinkedIn favors those accounts who leverage every aspect of their platform, including things like LinkedIn Live. You may have used it. You may have not, but you should check it out. You already all know about Facebook Live or Instagram Live or even going live on some of the other networks. But what about LinkedIn as well? And if you use all of this stuff with LinkedIn that's what allows you to get that reach, get the followers and then eventually I'll show you how to also convert those followers into real business. Of course, I want you to take your time.
The first worksheet I have for you is a smart goals. It's all about being specific, measurable, achievable, relevant, and time bound. So make sure you download this.
Again you can find this at neilpatel.com/training, then go to LinkedIn Unlocked. And this is in your first video. Right underneath it you'll find this downloadable asset. As I mentioned over the next two weeks, you're going to get five additional lessons with worksheets and handouts.
And you'll be on your way from not only getting a lot of LinkedIn followers but also generating revenue from LinkedIn.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/d_7GbF-12CI
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Creating the Perfect LinkedIn Profile - Module 1 - Lesson 2 - LinkedIn Unlocked
Today we're going to be breaking down, creating the right profile. In ...
Today we're going to be breaking down, creating the right profile. In this lesson I'm going to be breaking down profile optimization and how to set up that perfect profile. ...
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
____________________________________________
So let's start off with picking the right profile picture. I want you to pick a photo that looks like you. You also want to make sure that image of you is in a high resolution. When you also upload an image your face should take up roughly 60% of the frame. Just make sure it's the top of your shoulders or around the shoulders, so then that way you can see all the way from a little bit of your clothes to just a little bit above your head. And make sure you're also the only person in that picture.
Remember LinkedIn, isn't a personal social network, it's a B2B social network. So make sure you're using that nice clean crisp image. You don't want too much stuff in the background.
So let's look at the headline section. Your headline is underneath your name. It's roughly 120 characters, at least that's the limit including spaces. And your headline should provide benefits to the viewers and include the right keywords.
Then next there's a summary section.I want you to be authentic. There's a 2000 character limit. You don't have to be short to the point. I recommend going more in depth because people want to get to know about you. Make your summary keyword rich, provide data to back up your results and have a clear call to action.
LinkedIn of course has the experience section and that's a large chunk of LinkedIn. And you need a thought the experience that you've had. So I'll break down the companies I've worked at, my past job positions. But be specific with your jobs. And what a lot of people do is they'll just say all right, here's my position at that company.
And again, in this section, don't forget the keywords. And whenever you can show credibility like if you're an advisor to a company, or an investor, or a board member, all of that helps as well.
Next section is the education section. You want to maximize your academic history. I know college isn't everything but still there's some people, some companies that place emphasis on this whether it's, going in for a quick brush-up degree, or a sales course, or certification, or a MBA, everything adds up.
The next section, and this is my favorite section, is the volunteer section. Fill this out, people don't want to just know about your corporate life, they also want to know about your personal life.
The next section is skills and endorsement. So with that section list out your skills. You can have up to 50 skills listed on your profile. I want you to feature your strengths, your most in demand skills, what people really look forward to you with, what you're really known for and reiterate and showcase them based on your top 10 best skills, keep your endorsements fresh, reach out to friends, colleagues, ask them to endorse you.
And then that way more people are likely to give you better recommendations, which is the next section. So explain the nature of your professional relationship, explain how you contributed or helped grow their company or what you did for them. And what you'll find is, they'll also start giving you a recommendation as well.
The next section on LinkedIn is interest. So with the interest section, this pretty much consists of new sources, influencers, companies, schools groups. It's a great way for you to connect more with like-minded individuals. So when you do this, what you'll find is, it'll open the door to better networking opportunities.
With LinkedIn, it's not just about you, it's about others. And that's what makes people successful on LinkedIn.
Now next week I'm going to go and discuss that's network growth and what you could do to get more followers on LinkedIn, boost your network which will eventually lead to more revenue as well.
Now with growing your network I'm going to give you a little quick glimpse. Best practices include finding people you know, sharing relevant content and joining groups and getting involved in the conversations.
As a first step, you can go and try to connect me or follow with me on LinkedIn. Don't just be generic when you're connecting with people try to give them a customized response so that way they're much more likely to connect with you.
It's not like you have to see these people every single day so don't be shy.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/TJnmoiL4_h8
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
____________________________________________
So let's start off with picking the right profile picture. I want you to pick a photo that looks like you. You also want to make sure that image of you is in a high resolution. When you also upload an image your face should take up roughly 60% of the frame. Just make sure it's the top of your shoulders or around the shoulders, so then that way you can see all the way from a little bit of your clothes to just a little bit above your head. And make sure you're also the only person in that picture.
Remember LinkedIn, isn't a personal social network, it's a B2B social network. So make sure you're using that nice clean crisp image. You don't want too much stuff in the background.
So let's look at the headline section. Your headline is underneath your name. It's roughly 120 characters, at least that's the limit including spaces. And your headline should provide benefits to the viewers and include the right keywords.
Then next there's a summary section.I want you to be authentic. There's a 2000 character limit. You don't have to be short to the point. I recommend going more in depth because people want to get to know about you. Make your summary keyword rich, provide data to back up your results and have a clear call to action.
LinkedIn of course has the experience section and that's a large chunk of LinkedIn. And you need a thought the experience that you've had. So I'll break down the companies I've worked at, my past job positions. But be specific with your jobs. And what a lot of people do is they'll just say all right, here's my position at that company.
And again, in this section, don't forget the keywords. And whenever you can show credibility like if you're an advisor to a company, or an investor, or a board member, all of that helps as well.
Next section is the education section. You want to maximize your academic history. I know college isn't everything but still there's some people, some companies that place emphasis on this whether it's, going in for a quick brush-up degree, or a sales course, or certification, or a MBA, everything adds up.
The next section, and this is my favorite section, is the volunteer section. Fill this out, people don't want to just know about your corporate life, they also want to know about your personal life.
The next section is skills and endorsement. So with that section list out your skills. You can have up to 50 skills listed on your profile. I want you to feature your strengths, your most in demand skills, what people really look forward to you with, what you're really known for and reiterate and showcase them based on your top 10 best skills, keep your endorsements fresh, reach out to friends, colleagues, ask them to endorse you.
And then that way more people are likely to give you better recommendations, which is the next section. So explain the nature of your professional relationship, explain how you contributed or helped grow their company or what you did for them. And what you'll find is, they'll also start giving you a recommendation as well.
The next section on LinkedIn is interest. So with the interest section, this pretty much consists of new sources, influencers, companies, schools groups. It's a great way for you to connect more with like-minded individuals. So when you do this, what you'll find is, it'll open the door to better networking opportunities.
With LinkedIn, it's not just about you, it's about others. And that's what makes people successful on LinkedIn.
Now next week I'm going to go and discuss that's network growth and what you could do to get more followers on LinkedIn, boost your network which will eventually lead to more revenue as well.
Now with growing your network I'm going to give you a little quick glimpse. Best practices include finding people you know, sharing relevant content and joining groups and getting involved in the conversations.
As a first step, you can go and try to connect me or follow with me on LinkedIn. Don't just be generic when you're connecting with people try to give them a customized response so that way they're much more likely to connect with you.
It's not like you have to see these people every single day so don't be shy.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/TJnmoiL4_h8
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How To Get B2B Leads & Clients On LinkedIn - Module 1 - Lesson 3 - LinkedIn Unlocked
Today is another day of LinkedIn unlocked, where I break down how to ...
Today is another day of LinkedIn unlocked, where I break down how to generate more followers, turn those business connections into leads and customers. And today we're going to be ...breaking down the third lesson of the week, which is B2B versus B2C. You can, in theory, use LinkedIn for a little bit of both.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
____________________________________________
Now, before we get started, you have to ask yourself, are you in the B2B space or B2C space? And how to market each because that'll help you generate more sales. And we'll discuss, as I mentioned today, B2B versus B2C, and how you can use LinkedIn for both of them.
So selling B2C includes lower price points, shorter sales cycles, fewer decision makers, selling direct to the consumer. 95% of your sales would typically happen on your site or platform or in sales and you usually don't have too much interaction with people.
Selling on B2B is a little bit different. It's wholesale, distributions, large chain retailers, selling to organizations, much longer sales cycle, higher price points, and typically 80 plus percent of the time, you're going to be having to go through salespeople.
Since we've already covered marketing in the B2C space in the last few modules, this time around, we're going to be focusing on B2B. Now, granted, it works for B2C, but it's more effective in B2B and in general, it's just a really public social network that everyone should be using. So let's take a look at the typical B2B model.
Well, in business to business, you know, they could buy on your website, which is a fraction of the people. But in most cases, you're going to get a lead that turns into a discovery call. If the discovery call is qualified, it then goes into strategic plan or a presentation.
And then from there, it usually goes into a decision meeting. There's a lot of steps in between these five boxes, but that's usually how it ends up playing out and your sales cycle could be six months, could be one year, it could be two months or three months or even two weeks, but you'll find that there's a lot of different steps within these boxes, and the longer the sales cycle, the more followups, the more calls you'll have.
So with your call preparation, you need a goal for you. Your goal is to receive lead or confirm appointment. You want to match the prospect to ideal buyer profile. Is a lead, a qualified lead? What's your website, what's your budget? How many employees do they have? How big is that organization? Do they need a product or service that you're offering? You want to understand their business cause that'll help you determine if they're a good fit or not. Then the goal for the prospect.
They need to know what's in it for them, what benefits them by working with you. Then you have your homework.
In essence, your reps need to cancel bad or fake leads cause you're going to get them. I don't care what industry you are, you always get bad or fake leads. And you want to make sure you're going through all the leads to make sure they're high quality and you're focusing your time on the people that are super qualified that you shouldn't be closing.
So the discovery call. What's your goal for the discovery call? Well, it should be that you want to get to know them on a personal level. You want to understand what products they're interested in, and what issues and problems they have and how you can help solve them.
The goal for the prospect is to understand their own problem because if they don't understand their own problem, then you're going to have a bad first call cause they're not going to really know how you can help them.
All of that is super important and if you don't do this right, it's going to be harder to close these deals. So if you haven't done this, go check out the last lesson where I broke all of this down and you can find it at neilpatel.com/training.
Setting up a step by step approach to reaching out to influencers and connecting with them. And of course, case studies, so you get and a good understanding of who to follow, what you can learn from them and how you can replicate their results.
I want you to download and track your leads with the B2B Deal Tracker and I want you to download your B2B script and modify it based on your products or services.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/fuPxKEp9xKE
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
____________________________________________
Now, before we get started, you have to ask yourself, are you in the B2B space or B2C space? And how to market each because that'll help you generate more sales. And we'll discuss, as I mentioned today, B2B versus B2C, and how you can use LinkedIn for both of them.
So selling B2C includes lower price points, shorter sales cycles, fewer decision makers, selling direct to the consumer. 95% of your sales would typically happen on your site or platform or in sales and you usually don't have too much interaction with people.
Selling on B2B is a little bit different. It's wholesale, distributions, large chain retailers, selling to organizations, much longer sales cycle, higher price points, and typically 80 plus percent of the time, you're going to be having to go through salespeople.
Since we've already covered marketing in the B2C space in the last few modules, this time around, we're going to be focusing on B2B. Now, granted, it works for B2C, but it's more effective in B2B and in general, it's just a really public social network that everyone should be using. So let's take a look at the typical B2B model.
Well, in business to business, you know, they could buy on your website, which is a fraction of the people. But in most cases, you're going to get a lead that turns into a discovery call. If the discovery call is qualified, it then goes into strategic plan or a presentation.
And then from there, it usually goes into a decision meeting. There's a lot of steps in between these five boxes, but that's usually how it ends up playing out and your sales cycle could be six months, could be one year, it could be two months or three months or even two weeks, but you'll find that there's a lot of different steps within these boxes, and the longer the sales cycle, the more followups, the more calls you'll have.
So with your call preparation, you need a goal for you. Your goal is to receive lead or confirm appointment. You want to match the prospect to ideal buyer profile. Is a lead, a qualified lead? What's your website, what's your budget? How many employees do they have? How big is that organization? Do they need a product or service that you're offering? You want to understand their business cause that'll help you determine if they're a good fit or not. Then the goal for the prospect.
They need to know what's in it for them, what benefits them by working with you. Then you have your homework.
In essence, your reps need to cancel bad or fake leads cause you're going to get them. I don't care what industry you are, you always get bad or fake leads. And you want to make sure you're going through all the leads to make sure they're high quality and you're focusing your time on the people that are super qualified that you shouldn't be closing.
So the discovery call. What's your goal for the discovery call? Well, it should be that you want to get to know them on a personal level. You want to understand what products they're interested in, and what issues and problems they have and how you can help solve them.
The goal for the prospect is to understand their own problem because if they don't understand their own problem, then you're going to have a bad first call cause they're not going to really know how you can help them.
All of that is super important and if you don't do this right, it's going to be harder to close these deals. So if you haven't done this, go check out the last lesson where I broke all of this down and you can find it at neilpatel.com/training.
Setting up a step by step approach to reaching out to influencers and connecting with them. And of course, case studies, so you get and a good understanding of who to follow, what you can learn from them and how you can replicate their results.
I want you to download and track your leads with the B2B Deal Tracker and I want you to download your B2B script and modify it based on your products or services.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/fuPxKEp9xKE
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Use LinkedIn for Deals & Sales - Module 2 - Lesson 1 - LinkedIn Unlocked
We teach you how to turn business connections into leads and ...
We teach you how to turn business connections into leads and customers. Now, today, I'm going to be covering how to use LinkedIn for deals and sales.
RESOURCES & LINKS: ...
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
____________________________________________
So what is a strategic alliance? Strategic alliance is nothing more than just people saying they're partnering together. It means that they want to expand their markets, their business, their customers, their profitabilities, pretty much a way to grow faster. And the reason people like partnerships is because partnerships allows you to scale quickly, versus if you had to go out there run marketing campaigns, get them up, do all the testing.
And this works well in both B2C products and B2B. It doesn't matter what you're selling products, services, physical, digital, alliances work. And there's a lot of different ones that you can use such as joint ventures, affiliate marketing, co-branding, hosting, equality partnerships, endorsements, acquiring leads, licensing, doing cross sells between your sales team, new products, new markets. One of my favorites is affiliate marketing.
As you scale up, you should get more efficient and so should your margins, right? You should see that in your profitability. What I also recommend that you do is, as your businesses growing from these alliances and as you're continuing to expand, not just into territories, but new product lines, new services, you can use these alliances to test out these products and services to see if they're working or not, so then that way you're not putting in too many resources into them.
So now, that you understand the benefits of a strategic alliance, you need to now look at your strategic objectives. You need to start with the big picture. And the best partner will have done this many, many times for other people. So look out for someone's track record as well when you're partnering with them.
If you can provide the customers better solutions, more things that they're looking for, even if you don't provide them, it creates a win-win where they're going to be more loyal to you and they're going to be happier with you as well.
I recommend you check out groups on LinkedIn. There's groups for everything. And within these groups, you can strike up conversations with people.
Let's say marketers, business development people, salespeople, executives, whoever it may be. So that way, you can strike up a conversation and potentially create this new partnership. And you can nurture these relationships because once you nurture them and you get to know them, then the partnerships will happen over time. It's not quick, it takes a while, but once you get them going, you can build a massive business just through partnerships.
And when you're doing all of this, keep in mind, you got to execute and execution is the most important part. If you don't execute on everything, well, you learning all these concepts. Nothing's really going to happen if you don't execute. You want to monitor the results, you want to measure them. See what's happening. What's working, what's not working.
Tweak, because even though something sounds perfect, just because it sounds perfect, doesn't mean it always pencils out and it works the way you want right away.
Thank you for your time today.
I look forward to continually helping grow your LinkedIn audience, as well as just your traffic conversions and sales in general.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/a3MLOWzC9yk
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS: ...
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
____________________________________________
So what is a strategic alliance? Strategic alliance is nothing more than just people saying they're partnering together. It means that they want to expand their markets, their business, their customers, their profitabilities, pretty much a way to grow faster. And the reason people like partnerships is because partnerships allows you to scale quickly, versus if you had to go out there run marketing campaigns, get them up, do all the testing.
And this works well in both B2C products and B2B. It doesn't matter what you're selling products, services, physical, digital, alliances work. And there's a lot of different ones that you can use such as joint ventures, affiliate marketing, co-branding, hosting, equality partnerships, endorsements, acquiring leads, licensing, doing cross sells between your sales team, new products, new markets. One of my favorites is affiliate marketing.
As you scale up, you should get more efficient and so should your margins, right? You should see that in your profitability. What I also recommend that you do is, as your businesses growing from these alliances and as you're continuing to expand, not just into territories, but new product lines, new services, you can use these alliances to test out these products and services to see if they're working or not, so then that way you're not putting in too many resources into them.
So now, that you understand the benefits of a strategic alliance, you need to now look at your strategic objectives. You need to start with the big picture. And the best partner will have done this many, many times for other people. So look out for someone's track record as well when you're partnering with them.
If you can provide the customers better solutions, more things that they're looking for, even if you don't provide them, it creates a win-win where they're going to be more loyal to you and they're going to be happier with you as well.
I recommend you check out groups on LinkedIn. There's groups for everything. And within these groups, you can strike up conversations with people.
Let's say marketers, business development people, salespeople, executives, whoever it may be. So that way, you can strike up a conversation and potentially create this new partnership. And you can nurture these relationships because once you nurture them and you get to know them, then the partnerships will happen over time. It's not quick, it takes a while, but once you get them going, you can build a massive business just through partnerships.
And when you're doing all of this, keep in mind, you got to execute and execution is the most important part. If you don't execute on everything, well, you learning all these concepts. Nothing's really going to happen if you don't execute. You want to monitor the results, you want to measure them. See what's happening. What's working, what's not working.
Tweak, because even though something sounds perfect, just because it sounds perfect, doesn't mean it always pencils out and it works the way you want right away.
Thank you for your time today.
I look forward to continually helping grow your LinkedIn audience, as well as just your traffic conversions and sales in general.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/a3MLOWzC9yk
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Marketing On LinkedIn - Module 2 - Lesson 2 - LinkedIn Unlocked
Today's another day of LinkedIn Unlocked where I break down advanced ...
Today's another day of LinkedIn Unlocked where I break down advanced strategies to turn business connections into leads and customers. There's a lot of big names like Facebook and Twitter, ...and they're great, but LinkedIn can be a goldmine if you want to reach powerful people. In this lesson, we're going to go over quite a few things from understanding your audience to posting content, leveraging LinkedIn search to joining groups and even using ads as well.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
Calendly: https://calendly.com/
____________________________________________
So let's dive right in. Understanding your audience. You want to find your best customers, your best customers and clients are on LinkedIn when it comes to B2B. All you have to do is reach out to them once and you can find them. And the easiest way to do this is to use sales navigator.
One thing you'll want to do when you're doing outreach is to include a schedule link. This allows you to schedule a meeting with every single email and message that you end up sending out. And the tools I use for this is Calendly, Sales Navigator, Sidekick, Zoom, Skype. You can use whatever you want. I mainly use Calendly.
Just because you get a lead doesn't mean they'll talk to you. They may say yes, but they may never show up or follow up with you after. Hence, I like using Calendly.
You're also want to post relevant and engaging content because that way it keeps you top of mind. It's allowed me to get reaches within the thousands and thousands of people every single month. heck in many cases, allows me to reach hundreds and thousands of people every single month.
And some useful ideas for you when you're doing this is every time you have new blog posts, push it out. Every time you have new stats, push out. Every time you want to share latest news, push it out. And tell your following what's happening with your company.
Now let's go into LinkedIn's Advanced Search feature. It's really cool. I don't know why a lot of people don't use it, but it's great for generating a highly targeted prospect list and some benefits of it, It allows you for first, second and third D connections when you're searching.
And use this information to narrow down what you're looking for even more specifically. And as you're searching, what you'll find is you're run into things like groups. Groups are great because you'll find like-minded people who are actively looking to participate in LinkedIn. And that's the key there.
Being out there on those social sites, boosting your authority, just helps you. That way more people will follow you, respect you and want to hear what you have to say.
Now to maximize how much you're getting out of these groups. I want you to join at least 10 groups. I want you to interact at least with five groups per day. Make sure you're sharing original content, reading members' posts and give good advice and build rapport and send connection requests.
And the last section I want to cover with you is LinkedIn Ads. My favorite part about ads is you can sponsor content. Which allows you to advertise your content to the right professionals that would be interested in potentially partnering with you that you can sell to and build relationships with. And that's the key is it's one of the best networks to target your ideal customer, especially in the B2B realm.
Campaign Manager or create an account. Choose your ad objective. Set up your audience, targeting. Select your ad format and what you would like to use and set your budget and campaigns schedule. General resource for you. I know there's a lot of (indistinct) when it comes to LinkedIn ads.
Sometimes when you follow your dreams, it opens up doors for others to be able to follow theirs. So make sure you go and connect with people on LinkedIn.
So open up stores for others to be able to follow their dreams.
If you have any questions, leave a comment below. If you enjoyed the video, like it, subscribe to the channel. And if you just want help with your marketing, you can always check out Neil Patel Digital.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/5N4x7g2x2g4
#freecourse #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
Calendly: https://calendly.com/
____________________________________________
So let's dive right in. Understanding your audience. You want to find your best customers, your best customers and clients are on LinkedIn when it comes to B2B. All you have to do is reach out to them once and you can find them. And the easiest way to do this is to use sales navigator.
One thing you'll want to do when you're doing outreach is to include a schedule link. This allows you to schedule a meeting with every single email and message that you end up sending out. And the tools I use for this is Calendly, Sales Navigator, Sidekick, Zoom, Skype. You can use whatever you want. I mainly use Calendly.
Just because you get a lead doesn't mean they'll talk to you. They may say yes, but they may never show up or follow up with you after. Hence, I like using Calendly.
You're also want to post relevant and engaging content because that way it keeps you top of mind. It's allowed me to get reaches within the thousands and thousands of people every single month. heck in many cases, allows me to reach hundreds and thousands of people every single month.
And some useful ideas for you when you're doing this is every time you have new blog posts, push it out. Every time you have new stats, push out. Every time you want to share latest news, push it out. And tell your following what's happening with your company.
Now let's go into LinkedIn's Advanced Search feature. It's really cool. I don't know why a lot of people don't use it, but it's great for generating a highly targeted prospect list and some benefits of it, It allows you for first, second and third D connections when you're searching.
And use this information to narrow down what you're looking for even more specifically. And as you're searching, what you'll find is you're run into things like groups. Groups are great because you'll find like-minded people who are actively looking to participate in LinkedIn. And that's the key there.
Being out there on those social sites, boosting your authority, just helps you. That way more people will follow you, respect you and want to hear what you have to say.
Now to maximize how much you're getting out of these groups. I want you to join at least 10 groups. I want you to interact at least with five groups per day. Make sure you're sharing original content, reading members' posts and give good advice and build rapport and send connection requests.
And the last section I want to cover with you is LinkedIn Ads. My favorite part about ads is you can sponsor content. Which allows you to advertise your content to the right professionals that would be interested in potentially partnering with you that you can sell to and build relationships with. And that's the key is it's one of the best networks to target your ideal customer, especially in the B2B realm.
Campaign Manager or create an account. Choose your ad objective. Set up your audience, targeting. Select your ad format and what you would like to use and set your budget and campaigns schedule. General resource for you. I know there's a lot of (indistinct) when it comes to LinkedIn ads.
Sometimes when you follow your dreams, it opens up doors for others to be able to follow theirs. So make sure you go and connect with people on LinkedIn.
So open up stores for others to be able to follow their dreams.
If you have any questions, leave a comment below. If you enjoyed the video, like it, subscribe to the channel. And if you just want help with your marketing, you can always check out Neil Patel Digital.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/5N4x7g2x2g4
#freecourse #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Advanced LinkedIn Tactics - Module 2 - Lesson 3 - LinkedIn Unlocked
Today is a happy day for me and a sad day for me because it's the last ...
Today is a happy day for me and a sad day for me because it's the last day of LinkedIn Unlocked.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: ...https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
____________________________________________
When it comes to LinkedIn analytics, these are the only metrics that matter: impressions, video views, clicks, CTRs, likes, comments, shares, follows, engagement, total followers, organic followers, sponsored followers, the demographics, page and unique visitors. What I really look at is impressions, video views, CTRs, clicks, comments, and I also look at my total follower count as well.
So there's a lot of different metrics out there. You can pick either the ones that I really look for, or you can just go through all of them. So what do you want to do with the impression? Well, with the impression, you can build connections, ask them to join your group/community, work together, even offer product demo.
You can work on a project, share experiences. From a sales perspective, webinars are a perfect tool to nurture your B2B leads and customers.
The countdown will get you roughly half your sales, so don't forget about the countdown. With your webinar, you can adjust the timelines. You don't have to use the exact three-day gaps that I picked.
You want to have your unique selling proposition, break down the process of the three most valuable things that they should learn. Include case studies, some testimonials, feature benefits, some call-to-actions, and Q&A, of course, at the end, because the Q&A allows you to figure out what objections people have.
With B2B webinars, it's a great way to nurture leads. You don't always have to sell. You could have a list of customers or old customers nurture on there. You'll have the opportunity to connect with them, and inform, and educate.
You can also do time-based webinars to create a sense of urgency, assuming you're not going to have it around forever.
Include a catchy headline so that people want to sign up and actually go to the webinar. Link to all your contacts that are interested. Go to them, go share the link with them so then that way you can end up getting more and more people on the webinar, and once they watch it, connect with them.
Make sure that you guys are connected so you can partner with them, potentially sell them, and follow up after as well, and make sure you keep your webinar going, right? There's no reason why you have to stop it.
There's no right or a wrong way. Sometimes you can do multiple avenues and angles, like I love running paid ads, doing webinars, strategic partners with other people. I'm not necessarily trying to find partners on LinkedIn to start a new company with, but the possibilities are endless.
So what does it take to leverage LinkedIn to its maximum potential?
First off, you want to optimize your profile page, and we discussed this in one of the very first lessons.
By forming the right habits, continually pursuing it, not giving up, doing things like asking people for recommendations and endorsements on LinkedIn, talking to new people every day, participating in the groups, making sure your profile is up to date, all this will help you increase your odds of succeeding, and of course, being prepared is super important too.
When you make those connections, if you're not prepared, you're not going to close those deals. That's why preparing is super important, especially when your sales cycle is 90 to 120 days, which is what happens in a lot of B2B companies. If you're not prepared, you're going to lose that deal, and there goes those 90 to 120 days.
Sometimes people make up their mind that they don't want to work with you, but yet they'll still waste your time on multiple follow-up calls as well. I also want you to be a builder. Don't think of your LinkedIn profile as something that you have to maintain.
Think of it as an asset that you want to grow, scale, and continue to leverage to get the most out of it.
Make long and short-term strategies. It's not just about being short-sighted or even long-sighted. You can do strategies that both work well in the short run and long run that don't hurt each other, right? You don't have to make sacrifices by picking some short-run elements. You can do both at the same time.
I want you to think of the most valuable people. They're where they are because of their network, so make sure you're on LinkedIn and leveraging it, because that network is invaluable.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/hGr4GMT62D4
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: ...https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
____________________________________________
When it comes to LinkedIn analytics, these are the only metrics that matter: impressions, video views, clicks, CTRs, likes, comments, shares, follows, engagement, total followers, organic followers, sponsored followers, the demographics, page and unique visitors. What I really look at is impressions, video views, CTRs, clicks, comments, and I also look at my total follower count as well.
So there's a lot of different metrics out there. You can pick either the ones that I really look for, or you can just go through all of them. So what do you want to do with the impression? Well, with the impression, you can build connections, ask them to join your group/community, work together, even offer product demo.
You can work on a project, share experiences. From a sales perspective, webinars are a perfect tool to nurture your B2B leads and customers.
The countdown will get you roughly half your sales, so don't forget about the countdown. With your webinar, you can adjust the timelines. You don't have to use the exact three-day gaps that I picked.
You want to have your unique selling proposition, break down the process of the three most valuable things that they should learn. Include case studies, some testimonials, feature benefits, some call-to-actions, and Q&A, of course, at the end, because the Q&A allows you to figure out what objections people have.
With B2B webinars, it's a great way to nurture leads. You don't always have to sell. You could have a list of customers or old customers nurture on there. You'll have the opportunity to connect with them, and inform, and educate.
You can also do time-based webinars to create a sense of urgency, assuming you're not going to have it around forever.
Include a catchy headline so that people want to sign up and actually go to the webinar. Link to all your contacts that are interested. Go to them, go share the link with them so then that way you can end up getting more and more people on the webinar, and once they watch it, connect with them.
Make sure that you guys are connected so you can partner with them, potentially sell them, and follow up after as well, and make sure you keep your webinar going, right? There's no reason why you have to stop it.
There's no right or a wrong way. Sometimes you can do multiple avenues and angles, like I love running paid ads, doing webinars, strategic partners with other people. I'm not necessarily trying to find partners on LinkedIn to start a new company with, but the possibilities are endless.
So what does it take to leverage LinkedIn to its maximum potential?
First off, you want to optimize your profile page, and we discussed this in one of the very first lessons.
By forming the right habits, continually pursuing it, not giving up, doing things like asking people for recommendations and endorsements on LinkedIn, talking to new people every day, participating in the groups, making sure your profile is up to date, all this will help you increase your odds of succeeding, and of course, being prepared is super important too.
When you make those connections, if you're not prepared, you're not going to close those deals. That's why preparing is super important, especially when your sales cycle is 90 to 120 days, which is what happens in a lot of B2B companies. If you're not prepared, you're going to lose that deal, and there goes those 90 to 120 days.
Sometimes people make up their mind that they don't want to work with you, but yet they'll still waste your time on multiple follow-up calls as well. I also want you to be a builder. Don't think of your LinkedIn profile as something that you have to maintain.
Think of it as an asset that you want to grow, scale, and continue to leverage to get the most out of it.
Make long and short-term strategies. It's not just about being short-sighted or even long-sighted. You can do strategies that both work well in the short run and long run that don't hurt each other, right? You don't have to make sacrifices by picking some short-run elements. You can do both at the same time.
I want you to think of the most valuable people. They're where they are because of their network, so make sure you're on LinkedIn and leveraging it, because that network is invaluable.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/hGr4GMT62D4
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Advanced Facebook Ads Strategy: How to Retain Your Subscribers Forever
Today I'm going to teach you an advanced Facebook ad strategy, using ...
Today I'm going to teach you an advanced Facebook ad strategy, using ManyChat, in essence I'm going to teach you how to retain your subscribers forever. Because when you pay ...for ads, specifically Facebook ads you get people to your site, but then after they come to your site you usually never see them again. And I'm going to teach you how to retain these people forever so you can get a bigger bang for your buck when it comes to your advertising dollars.
RESOURCES & LINKS:
____________________________________________
Manychat: https://manychat.com/
Why Your Facebook Ads Don’t Work (and How to Make Them Profitable) (video): https://youtu.be/HYmWww4e3Is
Will Small Businesses Still Profit From Facebook Ads in 2020? (video): https://youtu.be/7tACyXcjZF4
____________________________________________
And when it comes to re-targeting users who clicked on your ads, for those users you end up wind to have to pay more for re-targeting ads in order to be front of those people again. And the worst part, only a fraction of the people who click on your ads in the first place, will click on the re-targeting ads again.
So how do you overcome that? Well, I'm going to teach you that. And the biggest strategy for that is Omnichannel marketing.
Now, one way to create a solid Omnichannel approach and I'm going to show you how to do so is with a free tool that is called ManyChat. They have paid options as well, but you can get started for free.
So first you got to create ManyChat account. You just go there, create your account except their terms of service if you agree upon them, or you can read them. You'll be asked a series of questions about your business answer them and then you head over to step two. Which is you had to define your offer. It's important to have something valuable to offer to your audience.
Next you want to create or select a workflow. See when you're in ManyChat, what I want you to do is select a flow to deliver your lead magnet.
And you want to select Templates tab on the left, and you can either select a free template or upgrade to pro for more advanced templates. And advancing to do is if you want to create your template flow you can do that as well.
Then you want to create your Ad Account, so select the Ads button on the left hand side, you're going to have to connect your Facebook Ad Account and once you've done that just click Activate Ads and you'll be able to Create Your First Ad button.
And let's start off with that, which is the next step. So I want you with your Ad Account to in essence run an ad and you're going to create a campaign, and for this campaign I want you to send Messages, then the campaign name, whatever it is just make it very relevant so you know. And you can also set your spending limit for the campaign.
Then you have to set your Message Destination, to Click to Messenger. You're going to name your Ad Set and in this case I'm going to focus on location targeting.
And the last step in creating your Ad Set is to target interest-based audience. And when doing this, the more specific you get with your interests, it's going to target people who are interested in that subject. But what's the key here is exclude people.
Now ask for step seven time to create your ad. Here's where you create your ad and you'll also see what is going to be shown to people in essence what it looks like. So fill the Text, the Headline, Description accordingly. Set you're call to action to the Message Page, and my offer is going to be giving customers let's say 20% off if they book appointment now through this ad.
Next, you're going to hit the Creative Message button, this is where you create the message that sends to people when they click on your ad. And I've also added the image for visual effects cause a picture says a thousand words as they say.
And then from there, since my objectives is to get people to book appointment, I'm going to select the Booking flow this is going to allow people to converse with your messenger bot with this flow or messaging sequences.
As I mentioned, I'm going to show you how this works so that way you don't get too confused. And this is your preview, right? Now last but not least, you need to run your ad hit Send to Facebook button at the top right and boom! you're off into the races.
And when you combine both of them you're more likely to get them to come back and buy from you in the future. Now, you may be wondering is Facebook Messenger better is email better, push notifications better, SMS better.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Ir2-kVybZOU
#SocialMedia #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Manychat: https://manychat.com/
Why Your Facebook Ads Don’t Work (and How to Make Them Profitable) (video): https://youtu.be/HYmWww4e3Is
Will Small Businesses Still Profit From Facebook Ads in 2020? (video): https://youtu.be/7tACyXcjZF4
____________________________________________
And when it comes to re-targeting users who clicked on your ads, for those users you end up wind to have to pay more for re-targeting ads in order to be front of those people again. And the worst part, only a fraction of the people who click on your ads in the first place, will click on the re-targeting ads again.
So how do you overcome that? Well, I'm going to teach you that. And the biggest strategy for that is Omnichannel marketing.
Now, one way to create a solid Omnichannel approach and I'm going to show you how to do so is with a free tool that is called ManyChat. They have paid options as well, but you can get started for free.
So first you got to create ManyChat account. You just go there, create your account except their terms of service if you agree upon them, or you can read them. You'll be asked a series of questions about your business answer them and then you head over to step two. Which is you had to define your offer. It's important to have something valuable to offer to your audience.
Next you want to create or select a workflow. See when you're in ManyChat, what I want you to do is select a flow to deliver your lead magnet.
And you want to select Templates tab on the left, and you can either select a free template or upgrade to pro for more advanced templates. And advancing to do is if you want to create your template flow you can do that as well.
Then you want to create your Ad Account, so select the Ads button on the left hand side, you're going to have to connect your Facebook Ad Account and once you've done that just click Activate Ads and you'll be able to Create Your First Ad button.
And let's start off with that, which is the next step. So I want you with your Ad Account to in essence run an ad and you're going to create a campaign, and for this campaign I want you to send Messages, then the campaign name, whatever it is just make it very relevant so you know. And you can also set your spending limit for the campaign.
Then you have to set your Message Destination, to Click to Messenger. You're going to name your Ad Set and in this case I'm going to focus on location targeting.
And the last step in creating your Ad Set is to target interest-based audience. And when doing this, the more specific you get with your interests, it's going to target people who are interested in that subject. But what's the key here is exclude people.
Now ask for step seven time to create your ad. Here's where you create your ad and you'll also see what is going to be shown to people in essence what it looks like. So fill the Text, the Headline, Description accordingly. Set you're call to action to the Message Page, and my offer is going to be giving customers let's say 20% off if they book appointment now through this ad.
Next, you're going to hit the Creative Message button, this is where you create the message that sends to people when they click on your ad. And I've also added the image for visual effects cause a picture says a thousand words as they say.
And then from there, since my objectives is to get people to book appointment, I'm going to select the Booking flow this is going to allow people to converse with your messenger bot with this flow or messaging sequences.
As I mentioned, I'm going to show you how this works so that way you don't get too confused. And this is your preview, right? Now last but not least, you need to run your ad hit Send to Facebook button at the top right and boom! you're off into the races.
And when you combine both of them you're more likely to get them to come back and buy from you in the future. Now, you may be wondering is Facebook Messenger better is email better, push notifications better, SMS better.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/Ir2-kVybZOU
#SocialMedia #NeilPatel #DigitalMarketing[+] Show More
Now Playing
My FREE Facebook Marketing Course - Facebook Unlocked - Getting Started - Module 1 - Lesson 1
Today is exciting day because we have a new course for you called ...
Today is exciting day because we have a new course for you called Facebook unlocked, where I each you how to grow from zero to 200,000 followers on Facebook.
RESOURCES & ...LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
There's just so many people coming online and spending on Facebook and the company has just grown to such a massive amount that they also now have the Facebook Mafia in which people have created other companies like Path and Cloudera or GoodRX or Asana or Quora which all came from people who are either at Facebook or co-founders or early employees.
People share 1.3 million pieces of content on Facebook every minute of each day. That's ridiculous amount of content. There are 1 billion mobile apps linked enable on Facebook. 31% of us senior citizens are on Facebook and 66% of millennials, age 15 to 34 are using Facebook, and they spend roughly 927 million hours a month playing Facebook games.
There's so much benefit of using Facebook whether you like it or not, you can share content, pictures, connect with people, family. My favorite part is the marketing components from targeted advertising to offer deals in specific places to talk to existing and potential customers, reign brand awareness and promote positive word of mouth.
And what most people don't realize is Facebook is really popular all over the world. Even though 71% of Americans use Facebook, you know, US isn't the majority of their users. Majority of the users are outside of the US even though the company was started here, and that's how big they are.
Even with Facebook ads, they have over 9 million active advertisers targeting option on Facebook as are not just limited to, "Hey, what's this image." And I'm interested in people this age range.
You can do so many specific things like interests, lookalike audiences, geographical regions, and best of all it's also cheaper than Adwords. But here's the caveat, it tends not to convert as well as Adwords because, you know, when someone types in cheap laptops you can send them to a page on cheap laptops with Facebook. They don't really type in cheap laptops, but nonetheless, it really works.
I'm not trying to compare Facebook to Google Adwords. They're both amazing platforms that you should be leveraging as marketers.
Now, this course is going to help you get more followers in less than 12 months. My goal is to help you get 200,000 followers, and we're going to try to do that with spending the least amount of money on advertising.
So some strategies you'll learn is how to set up your own Facebook pages and groups, follow the rules and learn about their policies. Figure out the type of content that's going to get you the most amount of leverage, sometimes tactics and templates that you can use and how to convert sales from those followers and those visitors.
You can find everything under neilpatel.com/training. Then just click on Facebook Unlocked. Each week there is going to be three lessons. And again, it's over in two weeks. Each lesson is roughly 10 minutes. If you're not on Facebook, you're missing out. And I highly recommend you go and start using Facebook.
If you enjoyed this video, like it, share it tell people about it, subscribe to the channel. And if you need help with your social media marketing, check out my ad agency, Neil Patel Digital.
00:00 - Introduction
01:32 - Story Of Facebook Competitors
02:28 - Mark Zuckerberg (3rd Highest Traffic Site In The Word )
02:59 - Facebook Mafia
03:33 - Quick Facts
04:19 - Brands on Instagram
04:33 - Benefits of Facebook
05:11 - Facebook Ads
05:51 - The Course Focus
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/LInnulL_6is
#SEO #NeilPatel #FreeCourse[+] Show More
RESOURCES & ...LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
There's just so many people coming online and spending on Facebook and the company has just grown to such a massive amount that they also now have the Facebook Mafia in which people have created other companies like Path and Cloudera or GoodRX or Asana or Quora which all came from people who are either at Facebook or co-founders or early employees.
People share 1.3 million pieces of content on Facebook every minute of each day. That's ridiculous amount of content. There are 1 billion mobile apps linked enable on Facebook. 31% of us senior citizens are on Facebook and 66% of millennials, age 15 to 34 are using Facebook, and they spend roughly 927 million hours a month playing Facebook games.
There's so much benefit of using Facebook whether you like it or not, you can share content, pictures, connect with people, family. My favorite part is the marketing components from targeted advertising to offer deals in specific places to talk to existing and potential customers, reign brand awareness and promote positive word of mouth.
And what most people don't realize is Facebook is really popular all over the world. Even though 71% of Americans use Facebook, you know, US isn't the majority of their users. Majority of the users are outside of the US even though the company was started here, and that's how big they are.
Even with Facebook ads, they have over 9 million active advertisers targeting option on Facebook as are not just limited to, "Hey, what's this image." And I'm interested in people this age range.
You can do so many specific things like interests, lookalike audiences, geographical regions, and best of all it's also cheaper than Adwords. But here's the caveat, it tends not to convert as well as Adwords because, you know, when someone types in cheap laptops you can send them to a page on cheap laptops with Facebook. They don't really type in cheap laptops, but nonetheless, it really works.
I'm not trying to compare Facebook to Google Adwords. They're both amazing platforms that you should be leveraging as marketers.
Now, this course is going to help you get more followers in less than 12 months. My goal is to help you get 200,000 followers, and we're going to try to do that with spending the least amount of money on advertising.
So some strategies you'll learn is how to set up your own Facebook pages and groups, follow the rules and learn about their policies. Figure out the type of content that's going to get you the most amount of leverage, sometimes tactics and templates that you can use and how to convert sales from those followers and those visitors.
You can find everything under neilpatel.com/training. Then just click on Facebook Unlocked. Each week there is going to be three lessons. And again, it's over in two weeks. Each lesson is roughly 10 minutes. If you're not on Facebook, you're missing out. And I highly recommend you go and start using Facebook.
If you enjoyed this video, like it, share it tell people about it, subscribe to the channel. And if you need help with your social media marketing, check out my ad agency, Neil Patel Digital.
00:00 - Introduction
01:32 - Story Of Facebook Competitors
02:28 - Mark Zuckerberg (3rd Highest Traffic Site In The Word )
02:59 - Facebook Mafia
03:33 - Quick Facts
04:19 - Brands on Instagram
04:33 - Benefits of Facebook
05:11 - Facebook Ads
05:51 - The Course Focus
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/LInnulL_6is
#SEO #NeilPatel #FreeCourse[+] Show More
Now Playing
Setting Up Your Business on Facebook - Module 1 - Lesson 2 - Facebook Unlocked Course
Today I'm going to teach you how to set up your business on Facebook. ...
Today I'm going to teach you how to set up your business on Facebook. This is part of the Facebook Unlocked course.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in ...this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
It takes less than five minutes to create a Facebook profile, and it's the first move that's required because if you don't do that, then you're not really going to be able to leverage Facebook for your business or anything else. Facebook allows all ads from a user account to be carried out.
So when you're setting up your Facebook profile, make sure you upload a profile picture. Put in information about your hobbies, your interests, the kind of services, products that you offer for your businesses, and upload personal photos and experiences that people could end up relating to and connecting with easily.
What people don't realize is even though there's billions of active users on Facebook, there's not as much competition with business pages. There still is, but not as much.
So once you have your profile set up, go to facebook.com/pages/create, and then start with the Business and Brand. Enter your business information, such as your business name, and when you're picking your business name, it should be the name people know you for, not just keywords that you want people to type in.
For the category, choose a category that your customers thinks about your business. In addition to that, you need to upload a profile and cover images for your business. You want to create a great first impression, so make sure it's pretty, it's friendly, it's not off-putting.
After you create your Facebook page, then you'll want to set up content and you can set up content by posting relevant things about your business, things that would help your customers, even if it doesn't cause you to generate more leads or sales, that's okay as well. You'll also want to click Edit Page Info.
After you do that, you want to publish your page with all the necessary details that you've pretty much finished, and then people can start following you.
And this goes back into content. If you don't have useful content, content that just doesn't sell, but content that helps educate and helps people out, you're not going to really get a ton of followers on Facebook.
Well, Facebook Offer gives you a opportunity to connect with potential customers. Click the Offer button and create an offer. But please know that only pages with 100 or more followers can see this feature.
Set a limit to the number of claims that could be processed and a expiration date for the offer. It's a easier way to generate more sales. Click Terms to apply necessary terms and condition.
Now, the next thing I want you to do is set up your Facebook Business Manager. Business Manager allows you to manage ads. This is a easy way to just generate more sales from Facebook.
You can manage access to pages and ad accounts. You can add or remove employees or even agencies if you're working with a ad agency. You can connect to other apps like Instagram or WhatsApp. You can share data sources and pixel information across accounts. You can use a payment method across accounts. And don't forget to control your security and other business settings. Really, really important, especially on the security side.
Now, the next thing that I want to break down for you is setting up a group. I would turn on the Groups tab in your page setting. After you activate a group, you can view your page and click Create a Group. This will allow you to link your Facebook Group to your Facebook page. Give your group a name. It shouldn't be your business name, it should be something else.
What's cool about a Group is you can just start inviting people. And when you invite people, unlike a page, people on a Group tend to have discussions and you'll find that it's easier to get likes, comment, and engagements versus a fan page or even a profile page.
Now, if you have any questions, you need help with anything on Facebook, leave a comment below. I'll answer it. If you enjoyed this video, like it, share it, tell your friends about it.
And if you just want my team to do everything for you, check out my ad agency Neil Patel Digital, or if you just want to email us and you don't want to leave a comment, you can always email [email protected]. Thank you.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/g5UXuPp62VQ
#SEO #NeilPatel #freecourse[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in ...this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
It takes less than five minutes to create a Facebook profile, and it's the first move that's required because if you don't do that, then you're not really going to be able to leverage Facebook for your business or anything else. Facebook allows all ads from a user account to be carried out.
So when you're setting up your Facebook profile, make sure you upload a profile picture. Put in information about your hobbies, your interests, the kind of services, products that you offer for your businesses, and upload personal photos and experiences that people could end up relating to and connecting with easily.
What people don't realize is even though there's billions of active users on Facebook, there's not as much competition with business pages. There still is, but not as much.
So once you have your profile set up, go to facebook.com/pages/create, and then start with the Business and Brand. Enter your business information, such as your business name, and when you're picking your business name, it should be the name people know you for, not just keywords that you want people to type in.
For the category, choose a category that your customers thinks about your business. In addition to that, you need to upload a profile and cover images for your business. You want to create a great first impression, so make sure it's pretty, it's friendly, it's not off-putting.
After you create your Facebook page, then you'll want to set up content and you can set up content by posting relevant things about your business, things that would help your customers, even if it doesn't cause you to generate more leads or sales, that's okay as well. You'll also want to click Edit Page Info.
After you do that, you want to publish your page with all the necessary details that you've pretty much finished, and then people can start following you.
And this goes back into content. If you don't have useful content, content that just doesn't sell, but content that helps educate and helps people out, you're not going to really get a ton of followers on Facebook.
Well, Facebook Offer gives you a opportunity to connect with potential customers. Click the Offer button and create an offer. But please know that only pages with 100 or more followers can see this feature.
Set a limit to the number of claims that could be processed and a expiration date for the offer. It's a easier way to generate more sales. Click Terms to apply necessary terms and condition.
Now, the next thing I want you to do is set up your Facebook Business Manager. Business Manager allows you to manage ads. This is a easy way to just generate more sales from Facebook.
You can manage access to pages and ad accounts. You can add or remove employees or even agencies if you're working with a ad agency. You can connect to other apps like Instagram or WhatsApp. You can share data sources and pixel information across accounts. You can use a payment method across accounts. And don't forget to control your security and other business settings. Really, really important, especially on the security side.
Now, the next thing that I want to break down for you is setting up a group. I would turn on the Groups tab in your page setting. After you activate a group, you can view your page and click Create a Group. This will allow you to link your Facebook Group to your Facebook page. Give your group a name. It shouldn't be your business name, it should be something else.
What's cool about a Group is you can just start inviting people. And when you invite people, unlike a page, people on a Group tend to have discussions and you'll find that it's easier to get likes, comment, and engagements versus a fan page or even a profile page.
Now, if you have any questions, you need help with anything on Facebook, leave a comment below. I'll answer it. If you enjoyed this video, like it, share it, tell your friends about it.
And if you just want my team to do everything for you, check out my ad agency Neil Patel Digital, or if you just want to email us and you don't want to leave a comment, you can always email [email protected]. Thank you.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/g5UXuPp62VQ
#SEO #NeilPatel #freecourse[+] Show More
Now Playing
The Highest Reach and Engagement Content Types - Module 1 - Lesson 3 - Facebook Unlocked
Today I'm going to be breaking down the different content types on ...
Today I'm going to be breaking down the different content types on Facebook that you could be leveraging to help you get to 200,000 followers. Now I'm about to break ...down the types of content that will be very powerful to grow your views and reach on Facebook. So are you ready?
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
Well, first off Facebook on mobile this is where they generate the majority of the revenue and this is where the majority of people are going to see your updates. So if your content isn't mobile friendly and great for mobile devices, you're not going to do that well.
So what kind of content should you post, so people when they're scrolling in their feeds, because that's when they're going to typically see your information, what should you end up posting to get their attention? Well, let me break some of them down.
First, how to post, no matter how good a quality your content is, people love how to posts, that teach them how to do something specific.
And another thing that's similar to how to material, is video tutorials, because Facebook loves video and they're trying to go after YouTube.
Q and A's, as long as you're willing to answer everyone's question, you can do ask whatever your name is, anything.
People also want roundups, there's a lot of interesting stuff around the web, there's over a billion blogs, so it's hard to keep track of news within a space.
There's also ways that you can make your content stand out just through creatives, whether it's images or a carousel of images, or canvases, or videos all this kind of stuff can help your content stand out, so make sure you leverage these different creative types as well.
And there's no one size fits all, what works for your competitor, even if in the same industry may not work for you, because a lot of times audiences are different, or when they started times were different and things worked out differently.
I also recommend that you test out, doing instructional guides This is what I first started off with back in the day, the advanced guide to SEO, this kind of stuff built a lot of back links, a lot of awareness and just drove tons of traffic.
If you have a podcast, also consider posting your podcast content on Facebook. If you don't have a podcast, you should consider creating one, it's booming right now, there's not that many podcasts and whoever's there, even if you don't do much marketing at all, you'll get a ton of listens.
Check out Facebook Messenger marketing as well, you can use tools like Many Chat to communicate with people on your fan page, this is a type of content.
I also would consider creating a video blog, video blogs are really cool because, it's like them following your story, your life.
So if you go live, because they're trying to compete with television networks, they're much more likely to show that content to everyone, which will allow you to do better and better. When you're going live, I recommend having some call to action in there, even if you're telling people to go to a specific place and you can get leads and sales from that.
That's what I repurpose my content and I put it everywhere, I'm putting my content on YouTube, LinkedIn, Twitter, because it just gets me more traffic.
So with these Facebook content types, you won't run out of ideas for a very long time and it should make it easier for you to repurpose.
And if you have any questions, leave a comment, I'll do my best to answer it and help you out. If you want my team to just do everything for you, check out my ad agency, Neil Patel Digital.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/QyJziMOSN_8
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
Well, first off Facebook on mobile this is where they generate the majority of the revenue and this is where the majority of people are going to see your updates. So if your content isn't mobile friendly and great for mobile devices, you're not going to do that well.
So what kind of content should you post, so people when they're scrolling in their feeds, because that's when they're going to typically see your information, what should you end up posting to get their attention? Well, let me break some of them down.
First, how to post, no matter how good a quality your content is, people love how to posts, that teach them how to do something specific.
And another thing that's similar to how to material, is video tutorials, because Facebook loves video and they're trying to go after YouTube.
Q and A's, as long as you're willing to answer everyone's question, you can do ask whatever your name is, anything.
People also want roundups, there's a lot of interesting stuff around the web, there's over a billion blogs, so it's hard to keep track of news within a space.
There's also ways that you can make your content stand out just through creatives, whether it's images or a carousel of images, or canvases, or videos all this kind of stuff can help your content stand out, so make sure you leverage these different creative types as well.
And there's no one size fits all, what works for your competitor, even if in the same industry may not work for you, because a lot of times audiences are different, or when they started times were different and things worked out differently.
I also recommend that you test out, doing instructional guides This is what I first started off with back in the day, the advanced guide to SEO, this kind of stuff built a lot of back links, a lot of awareness and just drove tons of traffic.
If you have a podcast, also consider posting your podcast content on Facebook. If you don't have a podcast, you should consider creating one, it's booming right now, there's not that many podcasts and whoever's there, even if you don't do much marketing at all, you'll get a ton of listens.
Check out Facebook Messenger marketing as well, you can use tools like Many Chat to communicate with people on your fan page, this is a type of content.
I also would consider creating a video blog, video blogs are really cool because, it's like them following your story, your life.
So if you go live, because they're trying to compete with television networks, they're much more likely to show that content to everyone, which will allow you to do better and better. When you're going live, I recommend having some call to action in there, even if you're telling people to go to a specific place and you can get leads and sales from that.
That's what I repurpose my content and I put it everywhere, I'm putting my content on YouTube, LinkedIn, Twitter, because it just gets me more traffic.
So with these Facebook content types, you won't run out of ideas for a very long time and it should make it easier for you to repurpose.
And if you have any questions, leave a comment, I'll do my best to answer it and help you out. If you want my team to just do everything for you, check out my ad agency, Neil Patel Digital.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/QyJziMOSN_8
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Get More Organic Reach & Visibility on Facebook - Module 2 - Lesson 1 - Facebook Unlocked
Today I'm going to be breaking down how you can get more organic reach ...
Today I'm going to be breaking down how you can get more organic reach from Facebook. And of course, this is going to help you go from zero to 200,000 ...followers.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
If you want the most amount of organic reach you got to first understand Facebook's news feed algorithm. What I mean by this is when you post on Facebook, Facebook determines if they should show your content you're posting to other people, or if they should barely show to anyone, or heck even worse if they should show it to no one.
What I would recommend is first you want to post information that really helps other people.
So first needs to appeal to the audience that you're targeting. And that's probably the most important aspect of the newsfeed algorithm.
The second most important part is when you drive people off of Facebook you don't do as well compared to when you keep people on Facebook. And the best way which I found to do consistently well is just by publishing evergreen content.
You want to optimize for SEO, but keep in mind user experiences the most important thing. And I also recommend that you write for beginners and you avoid things like technical jargon or other keywords that people don't understand.
And of course, when you're creating this content don't be afraid to repurpose it. Search ins don't penalize for duplicate content. So I repurpose my content on Facebook, LinkedIn, Instagram and the list goes on and on that help me get more traffic over time.
And when you're posting you're probably wondering, hey Neil, when should I post? Well, you can just look at your audience and see when are they on Facebook because they provide analytics.
When posting on Facebook I recommend that you do native posting. What I mean by this is try to post as much of the content on Facebook. Don't try to send them off to your website.
And then the second thing that I would recommend is don't use one of those apps to schedule your content. Facebook wants you to go on Facebook and post through there versus using an app that allows you to schedule.
Look at the numbers, look at the dates that you're posting. This will help you figure out how to fine-tune and only share the stuff that's going to not necessarily quote unquote go viral because you can't control virality but more so post the stuff that people want to engage with. Like, share, comment.
I also recommend that you compare Facebook to other sources. You need to look at Google ads, YouTube ads, SEO, TV, newspaper, radio. All this will give you understanding of what's working in your sector but on different platforms.
And if you don't have a big network I recommend partnering up with other Facebook pages. When you partner up with them and you can look for ones at similar pages, similar audiences, you can start promoting their stuff, they can start promoting your stuff it creates this win-win situation.
Take that customer feedback, take those testimonials, post and share it. It can even be an image format. And this will help get more and more people who want similar results start following your fan page.
Now, if you just do it very boring and salesy it's not going to work too well. Keep in mind even if you post a testimonial, if it's not beneficial to the audience it's not going to do well.
You'll end up learning what your fans like and what they don't which is going to help you get more net followers. Because you remember every time you post, yes you could potentially get more followers but you can also lose followers if people don't like what you're posting. And that's really important because you need to monitor these insights to figure out what's working and what's not working.
One other thing that I recommend is to build your brand. And one way to increase your brand authority is by following the rule of seven in marketing. When someone sees or interacts with your brand seven times they're much more likely to evangelize you, remember you, talk about you and that's super important, that's how I build brands.
And last but not least if you don't love what you're posting, if you don't love helping people, if you don't love the industry you are in and you don't care, well, you're not going to do as well. That's why I recommend you try to put other people first. Putting them first is what's going to get you the results that you're looking for.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/RpVx_sLP9os
#SEO #NeilPatel #SocialMedia[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
If you want the most amount of organic reach you got to first understand Facebook's news feed algorithm. What I mean by this is when you post on Facebook, Facebook determines if they should show your content you're posting to other people, or if they should barely show to anyone, or heck even worse if they should show it to no one.
What I would recommend is first you want to post information that really helps other people.
So first needs to appeal to the audience that you're targeting. And that's probably the most important aspect of the newsfeed algorithm.
The second most important part is when you drive people off of Facebook you don't do as well compared to when you keep people on Facebook. And the best way which I found to do consistently well is just by publishing evergreen content.
You want to optimize for SEO, but keep in mind user experiences the most important thing. And I also recommend that you write for beginners and you avoid things like technical jargon or other keywords that people don't understand.
And of course, when you're creating this content don't be afraid to repurpose it. Search ins don't penalize for duplicate content. So I repurpose my content on Facebook, LinkedIn, Instagram and the list goes on and on that help me get more traffic over time.
And when you're posting you're probably wondering, hey Neil, when should I post? Well, you can just look at your audience and see when are they on Facebook because they provide analytics.
When posting on Facebook I recommend that you do native posting. What I mean by this is try to post as much of the content on Facebook. Don't try to send them off to your website.
And then the second thing that I would recommend is don't use one of those apps to schedule your content. Facebook wants you to go on Facebook and post through there versus using an app that allows you to schedule.
Look at the numbers, look at the dates that you're posting. This will help you figure out how to fine-tune and only share the stuff that's going to not necessarily quote unquote go viral because you can't control virality but more so post the stuff that people want to engage with. Like, share, comment.
I also recommend that you compare Facebook to other sources. You need to look at Google ads, YouTube ads, SEO, TV, newspaper, radio. All this will give you understanding of what's working in your sector but on different platforms.
And if you don't have a big network I recommend partnering up with other Facebook pages. When you partner up with them and you can look for ones at similar pages, similar audiences, you can start promoting their stuff, they can start promoting your stuff it creates this win-win situation.
Take that customer feedback, take those testimonials, post and share it. It can even be an image format. And this will help get more and more people who want similar results start following your fan page.
Now, if you just do it very boring and salesy it's not going to work too well. Keep in mind even if you post a testimonial, if it's not beneficial to the audience it's not going to do well.
You'll end up learning what your fans like and what they don't which is going to help you get more net followers. Because you remember every time you post, yes you could potentially get more followers but you can also lose followers if people don't like what you're posting. And that's really important because you need to monitor these insights to figure out what's working and what's not working.
One other thing that I recommend is to build your brand. And one way to increase your brand authority is by following the rule of seven in marketing. When someone sees or interacts with your brand seven times they're much more likely to evangelize you, remember you, talk about you and that's super important, that's how I build brands.
And last but not least if you don't love what you're posting, if you don't love helping people, if you don't love the industry you are in and you don't care, well, you're not going to do as well. That's why I recommend you try to put other people first. Putting them first is what's going to get you the results that you're looking for.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/RpVx_sLP9os
#SEO #NeilPatel #SocialMedia[+] Show More
Now Playing
The Beginner's Guide to Facebook Ads - Module 2 - Lesson 2 - Facebook Unlocked
Today I'm going to be teaching you about Facebook ads. RESOURCES & ...
Today I'm going to be teaching you about Facebook ads.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
I would first recommend that you check out the ...Facebook Ad Library where you can put in any of your competitors pages and you can see the ads that are working for them really well. This will give you ideas of where to start.
You can also start with manual bidding. So, when you're setting up a ad, manual bidding is just as simple as selecting bids. What are you willing to pay for a impression, a click, conversion? And manual bidding is really simple because it has a lot of variables for you want to bid for the highest value, you can control your return on ad spend.
You can also do things like have a target cost. There's also lowest cost. Using the lowest cost bid strategy is recommended if you care more about spending your entire budget, to spend your budget as effectively as possible, this bidding strategy tends to be the best.
There's also bid caps, you want to make sure that you don't spend too much. And this is what the bid cap is. Cost cap is something similar but for costs as well in which you want to make sure you're getting the lowest cost per event.
If you haven't used the Facebook Pixel, you need to start using this. This will help Facebook determine when you have conversions and when you don't. If they can track a conversion, whether it's a email, a purchase or any other thing that you want like a lead, it can allow Facebook to better optimize who they show the ads to because they can find similar people which will then help you generate way more conversions and spend less money.
To be successful in advertising, you need to also understand the Facebook Auction and then of course targeting as well. The Facebook Auction formula is total value equals advertiser bid times estimated action rates plus relevancy and quality.
That's also why I do custom audiences where you can upload your existing customer list and they'll find other people who match those users or you can Pixel your page and remarket them, or even better, you can do things like look alike audiences.
I also recommend that you layer targeting, right? You don't have to just use one target type, remember you can use as many as possible.
And you're going to get these sales through images or videos, or in other words, any ad type and I want to go over a few of the ad types.
There's also an Instant Experience. With Instant Experiences, you may find that the conversion rates to a full close may not always be as great as you want but it's worth testing.
Also try out a Collection. A Collection is experience that involves a cover image or a video followed by several images of a product.
When you're managing your ads, there's the Ad Managers within Facebook and that allows you to manage your ads, not just on Facebook, but also through Messenger, Instagram and any other future platforms that they either end up acquiring, or they end up integrating within the whole Facebook ad ecosystem.
Ad Manager's amazing too, they have a lot of great analytics. If you haven't, make sure you check it out. When you're setting all this up choose the right bidding strategy, there's so many options. You can automate it, you can do it manual.
Next thing you know they spend all this money, literally hundreds and thousands, they think they're doing well and all of a sudden it hits them that they're starting to lose money. And even when you set things up correctly and things could be working, you also find that as you scale, sometimes the metrics just get out of whack and they're not profitable anymore.
So, some best practices for you for aspect ratios, for image ads on Facebook.
A lot of people are using smartphones. Think of it this way, Facebook generates more revenue from smartphones and mobile phones than they do from desktop computers. So, pick formats that fit both desktop and mobile devices. And that's very, very important.
You can end up finding these templates and they work for any type of industry. This will help you get started at neilpatel.com/training, click on Facebook Unlocked and under week two, this will be the second lesson. You can find all the templates, the worksheets and everything that goes along with this course to get you the best results.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/IuS6CO14e1s
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
I would first recommend that you check out the ...Facebook Ad Library where you can put in any of your competitors pages and you can see the ads that are working for them really well. This will give you ideas of where to start.
You can also start with manual bidding. So, when you're setting up a ad, manual bidding is just as simple as selecting bids. What are you willing to pay for a impression, a click, conversion? And manual bidding is really simple because it has a lot of variables for you want to bid for the highest value, you can control your return on ad spend.
You can also do things like have a target cost. There's also lowest cost. Using the lowest cost bid strategy is recommended if you care more about spending your entire budget, to spend your budget as effectively as possible, this bidding strategy tends to be the best.
There's also bid caps, you want to make sure that you don't spend too much. And this is what the bid cap is. Cost cap is something similar but for costs as well in which you want to make sure you're getting the lowest cost per event.
If you haven't used the Facebook Pixel, you need to start using this. This will help Facebook determine when you have conversions and when you don't. If they can track a conversion, whether it's a email, a purchase or any other thing that you want like a lead, it can allow Facebook to better optimize who they show the ads to because they can find similar people which will then help you generate way more conversions and spend less money.
To be successful in advertising, you need to also understand the Facebook Auction and then of course targeting as well. The Facebook Auction formula is total value equals advertiser bid times estimated action rates plus relevancy and quality.
That's also why I do custom audiences where you can upload your existing customer list and they'll find other people who match those users or you can Pixel your page and remarket them, or even better, you can do things like look alike audiences.
I also recommend that you layer targeting, right? You don't have to just use one target type, remember you can use as many as possible.
And you're going to get these sales through images or videos, or in other words, any ad type and I want to go over a few of the ad types.
There's also an Instant Experience. With Instant Experiences, you may find that the conversion rates to a full close may not always be as great as you want but it's worth testing.
Also try out a Collection. A Collection is experience that involves a cover image or a video followed by several images of a product.
When you're managing your ads, there's the Ad Managers within Facebook and that allows you to manage your ads, not just on Facebook, but also through Messenger, Instagram and any other future platforms that they either end up acquiring, or they end up integrating within the whole Facebook ad ecosystem.
Ad Manager's amazing too, they have a lot of great analytics. If you haven't, make sure you check it out. When you're setting all this up choose the right bidding strategy, there's so many options. You can automate it, you can do it manual.
Next thing you know they spend all this money, literally hundreds and thousands, they think they're doing well and all of a sudden it hits them that they're starting to lose money. And even when you set things up correctly and things could be working, you also find that as you scale, sometimes the metrics just get out of whack and they're not profitable anymore.
So, some best practices for you for aspect ratios, for image ads on Facebook.
A lot of people are using smartphones. Think of it this way, Facebook generates more revenue from smartphones and mobile phones than they do from desktop computers. So, pick formats that fit both desktop and mobile devices. And that's very, very important.
You can end up finding these templates and they work for any type of industry. This will help you get started at neilpatel.com/training, click on Facebook Unlocked and under week two, this will be the second lesson. You can find all the templates, the worksheets and everything that goes along with this course to get you the best results.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/IuS6CO14e1s
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Growing Your Brand on Facebook - Module 2 - Lesson 3 - Facebook Unlocked
In this lesson, we're going to be talking about growing your brand on ...
In this lesson, we're going to be talking about growing your brand on Facebook.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
The majority of commerce is happening ...offline, but digital brands are just booming, and COVID really helped push people forward into the digital revolution, where people are now going online and using the web for a lot of their purchases. Still majority is happening offline, but online sales are growing at a rapid pace.
So your website, your posts, everything that you're leveraging your marketing material, needs to be compatible with the mobile web.
So how do you grow your brand using Facebook? Well, I'm going to give you five rules.
One, before you spend any money with Facebook, remember to set your advertising goals and budget.
Two, map your sales process from the unaware prospect to the customer.
Three, test everything, check your ego, double down on what's working.
Four, nail your audiences at each step of the buying cycle.
Five, relationships take time, and a complete strategy converts more customers.
So don't expect to get the results of what you're looking for right away. It's like asking a random person to just marry you, they're going to say no, and that's why you need to get to know people and build that relationship.
In other words, you need to work through so that way you can get more conversions. And there's a lot of ways you can do this from advertising, right? There's a lot of advertising options out there when it comes to the Facebook ad platform, and we discuss a lot of them in the previous lesson.
You also want to make sure you're leveraging the Facebook pixel, This will allow Facebook to know when you have a conversion, when you don't, and how they can automatically optimize to generate you the most amount of sales.
And each engagement can be used in a way to update your audience, depending on the state that they're in, what buying cycle that they're in.
And when you look at the sales process, you want to make sure that you have different engagements and interactions with people so that we move along the whole sales process and throughout your funnel, so that way you can end up getting a conversion.
You also want to monitor events. Events, whether they're views, clicks, this will give you idea of what's working from engagement standpoint, where the drop-off is, which will allow you to help you optimize your conversion rate.
Another strategy that we use, which is a longer term strategy but it's allowed us to scale our ads more, is we take people, we send them to blog posts, we then remarket them, and then we end up sending those people a ad that drives them to a landing page or a sales page which then allows us to convert people.
It's two ads instead of one, right? Because first we sent him to a blog post, then we remarket them on Facebook and then send them to a landing page where they're buying.
We're using a funnel, and part of our funnel also involves the Facebook ad Messenger. Messenger is a place where people can communicate with other people, and you can do blaster, you can do promotions.
The best way to maximize these conversion rates is through a funnel. Don't expect someone to go from a click to a purchase.
So what I like doing is to first start off by brainstorming a list of broad topics related to my business, and then the second thing is I use tools like Ubersuggest to then go find more detailed keywords, more topics, more categories, which then allows me to tailor down and really narrow down and target the right person.
So some metrics that you need to know.
Results, how many times have the commercials achieved the tended effect of the campaign?
Reach, the number of individuals who have seen your advertisement at least once.
Impressions, the average number amount of occasions the advertisements have been seen.
And, of course, cost per result, how much are you spending based on the conversion?
Some more metrics for you. There's things like media cost metrics, click metrics, awareness metrics, conversion metrics. The most important one, I don't want you to get overwhelmed by him, is just optimizing for conversions.
I'm really proud of you to take the time to invest in Facebook. I know it's not the new kid on the block or the hot social network, but it's the largest and it drives a lot of revenue.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/NWMkd58lxSQ
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
The majority of commerce is happening ...offline, but digital brands are just booming, and COVID really helped push people forward into the digital revolution, where people are now going online and using the web for a lot of their purchases. Still majority is happening offline, but online sales are growing at a rapid pace.
So your website, your posts, everything that you're leveraging your marketing material, needs to be compatible with the mobile web.
So how do you grow your brand using Facebook? Well, I'm going to give you five rules.
One, before you spend any money with Facebook, remember to set your advertising goals and budget.
Two, map your sales process from the unaware prospect to the customer.
Three, test everything, check your ego, double down on what's working.
Four, nail your audiences at each step of the buying cycle.
Five, relationships take time, and a complete strategy converts more customers.
So don't expect to get the results of what you're looking for right away. It's like asking a random person to just marry you, they're going to say no, and that's why you need to get to know people and build that relationship.
In other words, you need to work through so that way you can get more conversions. And there's a lot of ways you can do this from advertising, right? There's a lot of advertising options out there when it comes to the Facebook ad platform, and we discuss a lot of them in the previous lesson.
You also want to make sure you're leveraging the Facebook pixel, This will allow Facebook to know when you have a conversion, when you don't, and how they can automatically optimize to generate you the most amount of sales.
And each engagement can be used in a way to update your audience, depending on the state that they're in, what buying cycle that they're in.
And when you look at the sales process, you want to make sure that you have different engagements and interactions with people so that we move along the whole sales process and throughout your funnel, so that way you can end up getting a conversion.
You also want to monitor events. Events, whether they're views, clicks, this will give you idea of what's working from engagement standpoint, where the drop-off is, which will allow you to help you optimize your conversion rate.
Another strategy that we use, which is a longer term strategy but it's allowed us to scale our ads more, is we take people, we send them to blog posts, we then remarket them, and then we end up sending those people a ad that drives them to a landing page or a sales page which then allows us to convert people.
It's two ads instead of one, right? Because first we sent him to a blog post, then we remarket them on Facebook and then send them to a landing page where they're buying.
We're using a funnel, and part of our funnel also involves the Facebook ad Messenger. Messenger is a place where people can communicate with other people, and you can do blaster, you can do promotions.
The best way to maximize these conversion rates is through a funnel. Don't expect someone to go from a click to a purchase.
So what I like doing is to first start off by brainstorming a list of broad topics related to my business, and then the second thing is I use tools like Ubersuggest to then go find more detailed keywords, more topics, more categories, which then allows me to tailor down and really narrow down and target the right person.
So some metrics that you need to know.
Results, how many times have the commercials achieved the tended effect of the campaign?
Reach, the number of individuals who have seen your advertisement at least once.
Impressions, the average number amount of occasions the advertisements have been seen.
And, of course, cost per result, how much are you spending based on the conversion?
Some more metrics for you. There's things like media cost metrics, click metrics, awareness metrics, conversion metrics. The most important one, I don't want you to get overwhelmed by him, is just optimizing for conversions.
I'm really proud of you to take the time to invest in Facebook. I know it's not the new kid on the block or the hot social network, but it's the largest and it drives a lot of revenue.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/NWMkd58lxSQ
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
Why You Should Write Content For Google and Not Social Media
Today I'm going to share with you why you should write content for ...
Today I'm going to share with you why you should write content for Google and not social media.
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
So, here's the analytics for my site, neilpatel.com. ...I'm recording this video on a Saturday, as you can see, I'm getting roughly 997 people right now on my website, which isn't bad for a weekend because I'm in B2B.
Now, if you think about my traffic, all right, I'm getting a lot of traffic real time. Let's look at that numbers and the data, and dive a little bit more in.
You can see still roughly now it's 1,000, and when you look at the traffic, roughly over 500 plus of that keyword, so actually let's dive into traffic sources, but over 500 is coming from organic.
And actually, let's go back to overview. So, organic not provided 506, some in different languages, some from YouTube, but again, going back to traffic sources, what you can see here, organic Google 416, organic Bing one, DuckDuckGo, then there's referral traffic.
So, if I type in digital marketing and Ubersuggest, it'll show you the rough trend for that keyword, how many people are typing in and stuff like that.
But look at their estimated visits from Google on a monthly basis. This one's getting roughly one visitor.
What you're noticing is is as I'm going further and further along, I'm seeing content with less social shares, but amazingly the organic traffic is increasing.
Why is that? Well, it tends to be that the content that a lot of people search for on Google are how to related terms, more educational and informational, yet the content that people are sharing on the social web, like Facebook, Reddit, they don't really care to share the how do stuff, no one cares to share how to tie a tie.
But yet, if I just type in the key word, how to tie a tie with an Ubersuggest, how to tie a tie, 450,000 searches. Now granted, the search volume is lower now, but the search volume is lower now due to things like people staying in doors more often, but you guys get the point in which when you look at this, is no one's really want to share a article on Facebook. You're not going to have an article go viral on how to tie a tie, but the volume is there.
See, a lot of the terms that people are searching for is not the content that people want to share on the social web. And you'll also find that similar things with back links, the content that people want to link to that has a lot of amazing data and stats that people want to share and link to isn't a lot of times the content that people want to type in and search for on Google.
So, what I want you to do is write content that people search for on Google. And that doesn't mean that you should write the content for robots or algorithm. Write it for humans, of course, but at the same time, after you write a lot of the content that people are searching for, and you can just figure that out by just doing keyword research on Ubersuggest, type in any of your main keywords.
You can even then go to the keyword ideas report, and it'll show you other relevant keywords that are related, like how to tie a Windsor knot, how to tie a knot, how to tie a tie easiest, or the easiest way to tie a tie. And then from there, you can write the more advanced in depth content like the meaning of ties or what the color of your tie really means, like red may stand for power.
If you look a lot of the people going for political elections, they pick their tie colors for a reason, or the meaning of different tie styles. There's skinny ties, there's ties that are really fat, there's ties that are medium in width. And that kind of stuff could actually impact how many links and social shares you're getting.
But first go and create the content that people are searching for, and then go and create the content that people want to share on the social web. Because that evergreen content, that evergreen traffic, not really the content, but the evergreen traffic that you consistently get, it's going to be from that evergreen content that people are searching for and not searching for.
Again, look at my Google Analytics real time. You see here, 397 visits coming from organic. And now, let's get back to social. Social, let's see it is a whopping five, right? Not 100 X more this time, but close enough.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/s37Bemfuph8
#SEO #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
So, here's the analytics for my site, neilpatel.com. ...I'm recording this video on a Saturday, as you can see, I'm getting roughly 997 people right now on my website, which isn't bad for a weekend because I'm in B2B.
Now, if you think about my traffic, all right, I'm getting a lot of traffic real time. Let's look at that numbers and the data, and dive a little bit more in.
You can see still roughly now it's 1,000, and when you look at the traffic, roughly over 500 plus of that keyword, so actually let's dive into traffic sources, but over 500 is coming from organic.
And actually, let's go back to overview. So, organic not provided 506, some in different languages, some from YouTube, but again, going back to traffic sources, what you can see here, organic Google 416, organic Bing one, DuckDuckGo, then there's referral traffic.
So, if I type in digital marketing and Ubersuggest, it'll show you the rough trend for that keyword, how many people are typing in and stuff like that.
But look at their estimated visits from Google on a monthly basis. This one's getting roughly one visitor.
What you're noticing is is as I'm going further and further along, I'm seeing content with less social shares, but amazingly the organic traffic is increasing.
Why is that? Well, it tends to be that the content that a lot of people search for on Google are how to related terms, more educational and informational, yet the content that people are sharing on the social web, like Facebook, Reddit, they don't really care to share the how do stuff, no one cares to share how to tie a tie.
But yet, if I just type in the key word, how to tie a tie with an Ubersuggest, how to tie a tie, 450,000 searches. Now granted, the search volume is lower now, but the search volume is lower now due to things like people staying in doors more often, but you guys get the point in which when you look at this, is no one's really want to share a article on Facebook. You're not going to have an article go viral on how to tie a tie, but the volume is there.
See, a lot of the terms that people are searching for is not the content that people want to share on the social web. And you'll also find that similar things with back links, the content that people want to link to that has a lot of amazing data and stats that people want to share and link to isn't a lot of times the content that people want to type in and search for on Google.
So, what I want you to do is write content that people search for on Google. And that doesn't mean that you should write the content for robots or algorithm. Write it for humans, of course, but at the same time, after you write a lot of the content that people are searching for, and you can just figure that out by just doing keyword research on Ubersuggest, type in any of your main keywords.
You can even then go to the keyword ideas report, and it'll show you other relevant keywords that are related, like how to tie a Windsor knot, how to tie a knot, how to tie a tie easiest, or the easiest way to tie a tie. And then from there, you can write the more advanced in depth content like the meaning of ties or what the color of your tie really means, like red may stand for power.
If you look a lot of the people going for political elections, they pick their tie colors for a reason, or the meaning of different tie styles. There's skinny ties, there's ties that are really fat, there's ties that are medium in width. And that kind of stuff could actually impact how many links and social shares you're getting.
But first go and create the content that people are searching for, and then go and create the content that people want to share on the social web. Because that evergreen content, that evergreen traffic, not really the content, but the evergreen traffic that you consistently get, it's going to be from that evergreen content that people are searching for and not searching for.
Again, look at my Google Analytics real time. You see here, 397 visits coming from organic. And now, let's get back to social. Social, let's see it is a whopping five, right? Not 100 X more this time, but close enough.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/s37Bemfuph8
#SEO #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How To Repurpose Your Blog Content For Social Media | Content Marketing Strategy
How To Repurpose Your Blog Content For Social Media // Creating social ...
How To Repurpose Your Blog Content For Social Media // Creating social media content is hard, right? What are people going to like? What do they want to see? Well, ...it doesn't have to be.
RESOURCES & LINKS:
____________________________________________
Does Repurposing Content Work? Here’s a Data Driven Answer [article]: https://neilpatel.com/blog/does-repurposing-content-work-heres-a-data-driven-answer/
Content Repurposing: What’s Old is New Again [article]: https://neilpatel.com/blog/content-repurposing-whats-old-is-new-again/
____________________________________________
What do you think I do?
I barely create new content for social media.
Every once in a while I do, but in most cases I repurpose it.
That's how you become more efficient, and you get the most from your marketing investment.
So let's start off with the first tip.
When you release a blog post, I want you to share on all your social channels.
I'm talking about Twitter, Facebook, LinkedIn, Instagram.
You can even do a story on Instagram and tell people to swipe up to go and head over to your blog and read that blog content.
That's how you repurpose content.
That's the easiest way.
The second tip I have for you is taking that blog content and also post the text base of that content on the social profiles.
So after you share the content, which was in step one, the second step, a week later you can take that whole article and upload it, and put it on Facebook, put it on LinkedIn.
By sharing away you'll notice that you'll get all this engagement all over again just on these social profiles.
It's an easy thing to do.
The third tip I have for you, and the third strategy, this one works really well, as well.
Take that blog content and cut it up into chunks.
You can take little chunks and quotes and put them on LinkedIn, put them on Facebook, put them on Instagram.
Heck, you can even turn 'em into an image.
You can pay someone on Fiverr to take 50 quotes, pay 'em 10 bucks or $5, they'll turn them into an image and you can start uploading 'em to all these social profiles 'cause everyone loves image-based quotes.
That's a great way to repurpose your content leveraging what I call micro-content, in which you're taking big pieces of content that you have and cutting up into small pieces of chunks and posting them everywhere to see how they do.
The next thing I want you to do is take your blog content and create videos from it.
Just bust out your phone.
It doesn't have to be anything crazy.
You don't have to go into a studio like me.
Bust it out, film yourself talking about the same thing that you already talked about in your text-based content and upload it as video, because you know what, LinkedIn, Instagram, YouTube, Facebook, they all prefer video over text.
Well, with YouTube they only prefer video over text, but you get the point.
By showing video-based content, you're going to get extra traffic that you wouldn't have if you just created text-based content.
And last but not least, repost your content at least once a year.
Take that content that's already done well at least once a year.
I've even done it once a quarter.
Heck, I've even tried doing it three times within 24 hours.
Some social sites like Twitter, that works.
Other social sites like Facebook hate that.
But when you repost at least once a year, you'll get more juice from that same piece of content.
That allows you to get more traffic without creating new content.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/e5mE_C3Jikw
#SocialMedia #NeilPatel #DigitalMarketing[+] Show More
RESOURCES & LINKS:
____________________________________________
Does Repurposing Content Work? Here’s a Data Driven Answer [article]: https://neilpatel.com/blog/does-repurposing-content-work-heres-a-data-driven-answer/
Content Repurposing: What’s Old is New Again [article]: https://neilpatel.com/blog/content-repurposing-whats-old-is-new-again/
____________________________________________
What do you think I do?
I barely create new content for social media.
Every once in a while I do, but in most cases I repurpose it.
That's how you become more efficient, and you get the most from your marketing investment.
So let's start off with the first tip.
When you release a blog post, I want you to share on all your social channels.
I'm talking about Twitter, Facebook, LinkedIn, Instagram.
You can even do a story on Instagram and tell people to swipe up to go and head over to your blog and read that blog content.
That's how you repurpose content.
That's the easiest way.
The second tip I have for you is taking that blog content and also post the text base of that content on the social profiles.
So after you share the content, which was in step one, the second step, a week later you can take that whole article and upload it, and put it on Facebook, put it on LinkedIn.
By sharing away you'll notice that you'll get all this engagement all over again just on these social profiles.
It's an easy thing to do.
The third tip I have for you, and the third strategy, this one works really well, as well.
Take that blog content and cut it up into chunks.
You can take little chunks and quotes and put them on LinkedIn, put them on Facebook, put them on Instagram.
Heck, you can even turn 'em into an image.
You can pay someone on Fiverr to take 50 quotes, pay 'em 10 bucks or $5, they'll turn them into an image and you can start uploading 'em to all these social profiles 'cause everyone loves image-based quotes.
That's a great way to repurpose your content leveraging what I call micro-content, in which you're taking big pieces of content that you have and cutting up into small pieces of chunks and posting them everywhere to see how they do.
The next thing I want you to do is take your blog content and create videos from it.
Just bust out your phone.
It doesn't have to be anything crazy.
You don't have to go into a studio like me.
Bust it out, film yourself talking about the same thing that you already talked about in your text-based content and upload it as video, because you know what, LinkedIn, Instagram, YouTube, Facebook, they all prefer video over text.
Well, with YouTube they only prefer video over text, but you get the point.
By showing video-based content, you're going to get extra traffic that you wouldn't have if you just created text-based content.
And last but not least, repost your content at least once a year.
Take that content that's already done well at least once a year.
I've even done it once a quarter.
Heck, I've even tried doing it three times within 24 hours.
Some social sites like Twitter, that works.
Other social sites like Facebook hate that.
But when you repost at least once a year, you'll get more juice from that same piece of content.
That allows you to get more traffic without creating new content.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/e5mE_C3Jikw
#SocialMedia #NeilPatel #DigitalMarketing[+] Show More
Now Playing
How to Do Marketing In Over Saturated Social Networks (WITHOUT Paid Ads)
How to Do Marketing In Over Saturated Social Networks (WITHOUT Paid ...
How to Do Marketing In Over Saturated Social Networks (WITHOUT Paid Ads) | Social media reach is decreasing all across the board. Facebook's organic reach is pretty much already a ...joke. And now people are talking about the changes that are happening on Instagram, LinkedIn cause it's all dropping engagement and reach. Look if you want to succeed you're probably wondering, what should you do? And you know what? There is something that you should do. Today I'm going to break down how to do marketing in over-saturated social networks without paid ads.
RESOURCES & LINKS:
____________________________________________
Buffer - https://buffer.com/
Hootsuite - hootsuite.com
Ask Gary Vee - http://askgaryveeshow.com/
____________________________________________
The first tip I have for you is, offer overwhelming amounts of value.
It's all about giving more value than all the other players. Creating more content for free. More videos. More audio. Going above and beyond. Responding to every comment. Helping people out. Go into groups participating.
In other words, you're pretty much-doing things like live consulting calls. Like when you go live on these social networks and you're helping people out, that's almost like consulting.
The second thing you need to do is, start scaling without sacrificing your ability to test new content.
If you notice that some forms of content perform well, well figure out what ways you can scale it up and produce it faster. Create a process. Figure out a basic template for creating these kinds of images, these videos, these kinds of contents, text space that people want to see.
At the same time, you always want to constantly test new forms to find out what's the next thing that's going to work. Cause you'll find that even if it works right now, it's not going to work too well, three-four-six months from now.
The third tip I have for you is invested in automation.
At least when it comes to scheduling your posts. If you can shave two to three or four hours a week, it can be used to create better content and test new things. If you don't schedule your content, and you want to do it manually, you'll always have to be in front of a computer. That's really inefficient. You can use tools like Buffer, Hootsuite.
These will all help make the scaling much more efficient because you can end up scheduling your content when it gets pushed out. Now one platform I wouldn't recommend scheduling my content is Facebook. They hate it and when you do it using a third-party tool, you'll get crushed. Now if you want to schedule your content using Facebook's own tools, which you can, you're fine.
The fourth tip I have for you is, use different media formats.
And figure out what lengths work best. See on some social sites, video works really well. I tested video a lot on Twitter, didn't work that well. But video on Facebook crushes it. Video on LinkedIn? Crushes it. Quotes through on Twitter work extremely well.
The fifth tip I have for you is, Cross-post your content ideas.
IG story posts, Facebook Live posts, Facebook group posts, ask me anything on Instagram stories, Facebook Live ask me anything sessions. This will help you get more ideas. When the majority of the people ask you to do something, that means people want more of it and you should do it.
The sixth tip I have for you, actively build connections with other influential players in your space and niche.
By doing this you can cross-promote. You don't actually need to pay these people. You can just keep engaging with them. Help promote their content. They'll help promote your content. You can create these little social rings. And only do this when you can add value.
The seventh tip I have for you is, use video more.
Over the next few years, you're going to see video taking off. It's already becoming popular. But it's going to be the mainstream or main format that these social networks want. They're trying to compete with all the TV stations, the reality TV. That way they want you to push video harder.
Tip number eight. Offer users the ability to create content with you.
So take live calls. Ask Gary Vee is a great example of this. He'll take live calls and use their creating content with them. Now it doesn't create more engagement but it's helping create content without him having to come up with ideas. You can do snapshots of your interactions. Dice it up into small content.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/jiFUlFJIJZo
#DigitalMarketing #NeilPatel #SocialMedia[+] Show More
RESOURCES & LINKS:
____________________________________________
Buffer - https://buffer.com/
Hootsuite - hootsuite.com
Ask Gary Vee - http://askgaryveeshow.com/
____________________________________________
The first tip I have for you is, offer overwhelming amounts of value.
It's all about giving more value than all the other players. Creating more content for free. More videos. More audio. Going above and beyond. Responding to every comment. Helping people out. Go into groups participating.
In other words, you're pretty much-doing things like live consulting calls. Like when you go live on these social networks and you're helping people out, that's almost like consulting.
The second thing you need to do is, start scaling without sacrificing your ability to test new content.
If you notice that some forms of content perform well, well figure out what ways you can scale it up and produce it faster. Create a process. Figure out a basic template for creating these kinds of images, these videos, these kinds of contents, text space that people want to see.
At the same time, you always want to constantly test new forms to find out what's the next thing that's going to work. Cause you'll find that even if it works right now, it's not going to work too well, three-four-six months from now.
The third tip I have for you is invested in automation.
At least when it comes to scheduling your posts. If you can shave two to three or four hours a week, it can be used to create better content and test new things. If you don't schedule your content, and you want to do it manually, you'll always have to be in front of a computer. That's really inefficient. You can use tools like Buffer, Hootsuite.
These will all help make the scaling much more efficient because you can end up scheduling your content when it gets pushed out. Now one platform I wouldn't recommend scheduling my content is Facebook. They hate it and when you do it using a third-party tool, you'll get crushed. Now if you want to schedule your content using Facebook's own tools, which you can, you're fine.
The fourth tip I have for you is, use different media formats.
And figure out what lengths work best. See on some social sites, video works really well. I tested video a lot on Twitter, didn't work that well. But video on Facebook crushes it. Video on LinkedIn? Crushes it. Quotes through on Twitter work extremely well.
The fifth tip I have for you is, Cross-post your content ideas.
IG story posts, Facebook Live posts, Facebook group posts, ask me anything on Instagram stories, Facebook Live ask me anything sessions. This will help you get more ideas. When the majority of the people ask you to do something, that means people want more of it and you should do it.
The sixth tip I have for you, actively build connections with other influential players in your space and niche.
By doing this you can cross-promote. You don't actually need to pay these people. You can just keep engaging with them. Help promote their content. They'll help promote your content. You can create these little social rings. And only do this when you can add value.
The seventh tip I have for you is, use video more.
Over the next few years, you're going to see video taking off. It's already becoming popular. But it's going to be the mainstream or main format that these social networks want. They're trying to compete with all the TV stations, the reality TV. That way they want you to push video harder.
Tip number eight. Offer users the ability to create content with you.
So take live calls. Ask Gary Vee is a great example of this. He'll take live calls and use their creating content with them. Now it doesn't create more engagement but it's helping create content without him having to come up with ideas. You can do snapshots of your interactions. Dice it up into small content.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/jiFUlFJIJZo
#DigitalMarketing #NeilPatel #SocialMedia[+] Show More
Now Playing
How to Make Sure Algorithm Changes Don’t Destroy Your Business
How to Make Sure Algorithm Changes Don’t Destroy Your Business (5 ...
How to Make Sure Algorithm Changes Don’t Destroy Your Business (5 Surefire Tactics) // We've all lost traffic from Google organic algorithm update or a social media algorithm update. In ...other words, these algorithms, whether it's Google, whether it's Facebook, they can all destroy your business. How do you make sure you can still survive? Because look, when these algorithm updates happen, some business go down, but other businesses go up. In other words, your losses are typically someone else's gains.Today, I want to discuss how to make sure algorithm change doesn't destroy your business. Five sure-fire tactics.
RESOURCES & LINKS:
____________________________________________
Google My Business - http://www.google.com/business
____________________________________________
Tactic 1: Build up, one platform at a time.
You don't want to put all your eggs in one basket. Sure, focus is important, and the reason I say one at a time is you don't have the time to do five or 10 platforms, all at once. You want to look, where is your ideal audience on? Where's your ideal consumer on? Your ideal persona, right? Think about your ideal customer.
Wherever they're on, start with that channel. Then, start with the second place that they're on, then the third place, and then, you go from there. In the long run, of course, you want to take an omnichannel approach.
Yes, at first, even though you only can do one at a time, but if you don't expand to all of them, if that one goes down, you can be screwed. That's why I'm a big believer in the omnichannel approach.
Typically, what works for one social network, works for another. What works for one search engine, works for another.
Tactic 2: When a tactic sounds too good to be true, it probably is.
You know when people tell you automated bots to follow and unfollow people, block out ways to build links, automated content generation, automatic traffic generation, whatever the heck that means.
Any time it's too easy, it's probably over-used, it's going to get you penalized, it's going to screw your business, in the long run.
Tactic 3: You don't work for the algorithm. You want to help humans. It's not about pleasing Facebook. It's not about pleasing Twitter. It's about pleasing humans. Facebook wants to do what's best for humans, in an ideal world. So does Google, so does Twitter, so does Instagram.
That's why you have focus your marketing on humans, right? So, for example, what makes your audience tick? What content formats do they like? What topics do they love? What are their hardest challenges?
What are the goals that they're trying to accomplish? If you can help them with this stuff, you'll do better. If you can't, you won't. This will also protect you from algorithms in the long run because you're always trying to provide value.
Providing value usually means that's best for people. You'll also want to make sure that you're engaging with people. Are you engaging through comments? Are they even engaging with your content that you're creating?
Tactic 4: Always use new features that come out.
Whether it's FAQ snippets on Google, right? Ideally, that would be right when it comes out. Or Google My Business has a new feature, you use that. Or Facebook has videos now where they're going live, or Instagram has Stories.
Whatever it may be, use the latest and greatest, because typically, when they release these new features, they promote them so hard in their algorithms they give you extra love if you leverage them.
Listening to things like earnings calls from all these big digital marketing channels like the Googles and the Facebooks of the world. It helps you, and tells you what they're focusing on next.
Tactic 5: Keep testing new formats. Never rely on what works now. It won't always work in the future.
Algorithms always change, people always change, competitors change. You need to do your research.
Use tools like Ubersuggest to see what works in your space, and what doesn't. See what made it work, what format is it in? What message type is it? What captions are they using? What gaming strategy? Are they asking for comments? Are they asking to tag friends? Are they giving away stuff? Are they doing contests?
So don't just ride or jump the bandwagon and follow everyone else, look for unique strategies that other people aren't leveraging yet. And typically, these earnings calls that I discussed earlier, or where they're going with their roadmap or features, that'll all help you get that edge. And when you keep looking for that, that'll help you, even as algorithms change.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#SEO #NeilPatel #SocialMedia[+] Show More
RESOURCES & LINKS:
____________________________________________
Google My Business - http://www.google.com/business
____________________________________________
Tactic 1: Build up, one platform at a time.
You don't want to put all your eggs in one basket. Sure, focus is important, and the reason I say one at a time is you don't have the time to do five or 10 platforms, all at once. You want to look, where is your ideal audience on? Where's your ideal consumer on? Your ideal persona, right? Think about your ideal customer.
Wherever they're on, start with that channel. Then, start with the second place that they're on, then the third place, and then, you go from there. In the long run, of course, you want to take an omnichannel approach.
Yes, at first, even though you only can do one at a time, but if you don't expand to all of them, if that one goes down, you can be screwed. That's why I'm a big believer in the omnichannel approach.
Typically, what works for one social network, works for another. What works for one search engine, works for another.
Tactic 2: When a tactic sounds too good to be true, it probably is.
You know when people tell you automated bots to follow and unfollow people, block out ways to build links, automated content generation, automatic traffic generation, whatever the heck that means.
Any time it's too easy, it's probably over-used, it's going to get you penalized, it's going to screw your business, in the long run.
Tactic 3: You don't work for the algorithm. You want to help humans. It's not about pleasing Facebook. It's not about pleasing Twitter. It's about pleasing humans. Facebook wants to do what's best for humans, in an ideal world. So does Google, so does Twitter, so does Instagram.
That's why you have focus your marketing on humans, right? So, for example, what makes your audience tick? What content formats do they like? What topics do they love? What are their hardest challenges?
What are the goals that they're trying to accomplish? If you can help them with this stuff, you'll do better. If you can't, you won't. This will also protect you from algorithms in the long run because you're always trying to provide value.
Providing value usually means that's best for people. You'll also want to make sure that you're engaging with people. Are you engaging through comments? Are they even engaging with your content that you're creating?
Tactic 4: Always use new features that come out.
Whether it's FAQ snippets on Google, right? Ideally, that would be right when it comes out. Or Google My Business has a new feature, you use that. Or Facebook has videos now where they're going live, or Instagram has Stories.
Whatever it may be, use the latest and greatest, because typically, when they release these new features, they promote them so hard in their algorithms they give you extra love if you leverage them.
Listening to things like earnings calls from all these big digital marketing channels like the Googles and the Facebooks of the world. It helps you, and tells you what they're focusing on next.
Tactic 5: Keep testing new formats. Never rely on what works now. It won't always work in the future.
Algorithms always change, people always change, competitors change. You need to do your research.
Use tools like Ubersuggest to see what works in your space, and what doesn't. See what made it work, what format is it in? What message type is it? What captions are they using? What gaming strategy? Are they asking for comments? Are they asking to tag friends? Are they giving away stuff? Are they doing contests?
So don't just ride or jump the bandwagon and follow everyone else, look for unique strategies that other people aren't leveraging yet. And typically, these earnings calls that I discussed earlier, or where they're going with their roadmap or features, that'll all help you get that edge. And when you keep looking for that, that'll help you, even as algorithms change.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#SEO #NeilPatel #SocialMedia[+] Show More
Now Playing
The Secret to Being Popular on YouTube
You create all this amazing content on YouTube but no one's watching ...
You create all this amazing content on YouTube but no one's watching it. What should you do? Today I'm going to break down the secret to being popular on YouTube.
RESOURCES ...& LINKS:
____________________________________________
How I Rank #1 For Very Competitive Keywords on YouTube: https://www.youtube.com/watch?v=oc1KaNa91uE
How To Go From Zero to 100,000 Subscribers on YouTube - YouTube Unlocked Course: https://www.youtube.com/watch?v=BJhTePXFvGo&t=1s
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
As you can see here, this is my YouTube analytics. This is my channel dashboard. You can see my subscriber count. How many subscribers I got in the last 28 days. You can see my rough views, 879,000 in the last 28 days. Watch time in hours 50,000. Revenue, I don't monetize YouTube.
So, how do I do this? Well, if you look at the analytics you'll see something here. I have 879,000 views in 28 days.
Then if you click See More, this ends up breaking down where I'm getting my traffic from. A lot of the traffic is actually from YouTube search which is the number one channel for me, which is 34.3%. External is a Neilpatel.com website and me emailing and I'm going to show you that in a little bit but I'm getting a lot of traffic from YouTube search. It's generating a lot of hours in watch time and the duration of views and impressions isn't bad. So, how do you get all this YouTube search traffic?
So, first off, when you're creating YouTube videos you want to do keyword research. So, you can go to Ubersuggest and neilpatel.com/ubersuggest or ubersuggest.com and type in keywords that you want a ranking for.
So, here's the example. Maybe I want traffic from the term Google Analytics. And when you're on Ubersuggest it'll tell you how many times that keyword is getting searched on a monthly basis. And, if you scroll into keyword ideas and click View All Keyword Ideas, you'll get a list of keywords. And, these are the keywords that you want to include within your video and within your title and your descriptions.
One of the biggest keys is saying the keywords within your video. So, I say the word Google Analytics, I'm more likely to rank for Google Analytics. If I talk about Google Analytics Certification I'm more likely to rank for Google Certification.
So, of course, you need to create amazing content. Content should ideally be around 10 minutes, five to 10 minutes in length, and you want to do keyword research and include these keywords in your title, description. And that's one important part.
But even if you do that, there's one secret that will cause you to do really well and I'll show it to you.
So, as you can see here on my YouTube channel I recently published a video on generating 355 back links. How to create the ideal blog homepage, how SEOs should use Google Analytics. Check out this email that I sent out to my email list. How to generate 355 back links, right? It was about that video.
Those, in essence, are the three videos I mentioned here. One, two and three, I mentioned in my email. That drove a lot of clicks and a lot of views. And, you can see the stats right here. Drove a lot of clicks and a lot of views.
I also send out push notifications every time that I release an email. If I talk about how to generate back links I'm getting clicks, like around 6,000.
Now, not all of these people actually click and watch the video, but they're clicking to learn more and it's up to them if they want to watch. And by doing this, what I'm doing is driving a ton of traffic to YouTube and ideally the day the video goes published.
So, within the first 24 hours. If in the first 24 hours, you can send out emails, push notifications, tell all your friends to view the video, the more you do within the first 24 hours, the way YouTube algorithm works is, any video that's popular within 24 hours of its release, tends to rank better on YouTube.
It's a really simple approach in which I'm promoting my videos really hard in the first 24 hours, and I'm continually creating videos on every topic out there to generate that traffic as well. So, use Ubersuggest to come up with the keyword ideas.
Again, you just type in keywords within Ubersuggest you'll get tons ideas on content you could be creating. And then when you publish the content make sure you promote it. Whether it's through push notification, email, your other social channels, telling your friends about it, Facebook messenger blasts, through tools like ManyChat or MobileMonkey. Doing this kind of stuff is what's going to get you the results.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/3nykPLWfPu4
#YouTube #VideoMarketing #DigitalMarketing[+] Show More
RESOURCES ...& LINKS:
____________________________________________
How I Rank #1 For Very Competitive Keywords on YouTube: https://www.youtube.com/watch?v=oc1KaNa91uE
How To Go From Zero to 100,000 Subscribers on YouTube - YouTube Unlocked Course: https://www.youtube.com/watch?v=BJhTePXFvGo&t=1s
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
As you can see here, this is my YouTube analytics. This is my channel dashboard. You can see my subscriber count. How many subscribers I got in the last 28 days. You can see my rough views, 879,000 in the last 28 days. Watch time in hours 50,000. Revenue, I don't monetize YouTube.
So, how do I do this? Well, if you look at the analytics you'll see something here. I have 879,000 views in 28 days.
Then if you click See More, this ends up breaking down where I'm getting my traffic from. A lot of the traffic is actually from YouTube search which is the number one channel for me, which is 34.3%. External is a Neilpatel.com website and me emailing and I'm going to show you that in a little bit but I'm getting a lot of traffic from YouTube search. It's generating a lot of hours in watch time and the duration of views and impressions isn't bad. So, how do you get all this YouTube search traffic?
So, first off, when you're creating YouTube videos you want to do keyword research. So, you can go to Ubersuggest and neilpatel.com/ubersuggest or ubersuggest.com and type in keywords that you want a ranking for.
So, here's the example. Maybe I want traffic from the term Google Analytics. And when you're on Ubersuggest it'll tell you how many times that keyword is getting searched on a monthly basis. And, if you scroll into keyword ideas and click View All Keyword Ideas, you'll get a list of keywords. And, these are the keywords that you want to include within your video and within your title and your descriptions.
One of the biggest keys is saying the keywords within your video. So, I say the word Google Analytics, I'm more likely to rank for Google Analytics. If I talk about Google Analytics Certification I'm more likely to rank for Google Certification.
So, of course, you need to create amazing content. Content should ideally be around 10 minutes, five to 10 minutes in length, and you want to do keyword research and include these keywords in your title, description. And that's one important part.
But even if you do that, there's one secret that will cause you to do really well and I'll show it to you.
So, as you can see here on my YouTube channel I recently published a video on generating 355 back links. How to create the ideal blog homepage, how SEOs should use Google Analytics. Check out this email that I sent out to my email list. How to generate 355 back links, right? It was about that video.
Those, in essence, are the three videos I mentioned here. One, two and three, I mentioned in my email. That drove a lot of clicks and a lot of views. And, you can see the stats right here. Drove a lot of clicks and a lot of views.
I also send out push notifications every time that I release an email. If I talk about how to generate back links I'm getting clicks, like around 6,000.
Now, not all of these people actually click and watch the video, but they're clicking to learn more and it's up to them if they want to watch. And by doing this, what I'm doing is driving a ton of traffic to YouTube and ideally the day the video goes published.
So, within the first 24 hours. If in the first 24 hours, you can send out emails, push notifications, tell all your friends to view the video, the more you do within the first 24 hours, the way YouTube algorithm works is, any video that's popular within 24 hours of its release, tends to rank better on YouTube.
It's a really simple approach in which I'm promoting my videos really hard in the first 24 hours, and I'm continually creating videos on every topic out there to generate that traffic as well. So, use Ubersuggest to come up with the keyword ideas.
Again, you just type in keywords within Ubersuggest you'll get tons ideas on content you could be creating. And then when you publish the content make sure you promote it. Whether it's through push notification, email, your other social channels, telling your friends about it, Facebook messenger blasts, through tools like ManyChat or MobileMonkey. Doing this kind of stuff is what's going to get you the results.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/3nykPLWfPu4
#YouTube #VideoMarketing #DigitalMarketing[+] Show More