Deciding whether to extend your graduation date to add a double major, especially in a field as dynamic and essential as Information Systems alongside your Marketing degree, is no small feat. This decision, however, hinges on several factors including industry …
Guerrilla marketing has emerged as a creative engaging approach that leverages unconventional tactics to market a product or service. Though traditionally associated with physical interactions, its digital counterpart has become increasingly significant in the online realm, especially in the automotive …
When it comes to attracting new clients, automotive dealerships often grapple with the choice between inbound and outbound marketing strategies. Inbound marketing focuses on attracting customers through valuable content and experiences tailored to their needs, while outbound marketing relies on …
When considering a move abroad for studying and working in digital marketing, various factors come into play, such as the quality of educational institutions, industry demand, cultural fit, and potential career opportunities. Navigating these factors helps prospective students make informed …
In a competitive marketplace, B2B marketing strategies tailored for inexpensive products can significantly influence customer acquisition and retention. This blog post explores effective strategies for marketing affordable products to other businesses, highlighting the unique opportunities that inexpensive offerings present. From …
The automotive industry is undergoing significant transformations driven by emerging technologies and changing consumer behaviors. As car dealerships navigate this dynamic landscape, it is essential to stay ahead of trends to effectively engage with customers and remain competitive. In this …
In the rapidly evolving world of social media and content creation, discovering the right influencers for your brand can lead to numerous growth opportunities. With the rise of platforms like Reddit, communities or subreddits devoted to influencer marketing and discovery …
Determining whether your commission structure makes sense is a critical consideration for anyone involved in automotive sales. As a dealership owner, manager, or sales representative, it is essential to understand how your commission system impacts not only your overall profitability …
Integrating LinkedIn with HubSpot for automatic prospecting can be a game-changer for your automotive dealership, streamlining your lead generation process and enhancing customer engagements. Leveraging these advanced tools efficiently can significantly enhance your sales process and help you connect with …
In today’s fast-paced digital landscape, short-form video content is taking center stage as a powerful marketing tool for businesses, particularly on platforms like TikTok and Instagram Reels. These platforms allow users to create, share, and engage with content that can …