Automotive Digital Marketing

Best way to document new functionality for an application?

Documenting new functionality for an application is a critical component of software development that ensures all stakeholders, including developers, testers, support teams, and end-users, understand the changes being made. Proper documentation enhances usability, facilitates troubleshooting, and improves the overall user …

Read More

Is anyone about to finish their degree in design?

As graduation approaches, many design students find themselves at a crossroads. With an eye on the future, there are pressing questions to consider: What job opportunities await? How can one leverage their newly acquired skills in a competitive workforce? This …

Read More

Where do you put your 2AM ideas?

In a world where inspiration can strike at any moment — often at the most unconventional hours — the question arises: where do you put those 2 AM ideas? Whether you’re brainstorming for a new marketing strategy, developing innovative content …

Read More

Portfolio tips?

Managing an automotive dealership is akin to curating a sophisticated investment portfolio. Each vehicle is like a potential asset that must fit within an overarching strategy that prioritizes growth, community engagement, and customer satisfaction. In today’s fast-paced market, being equipped …

Read More

What is Canadian Design?

When we think of design, we often picture artistic expressions found in architecture, fashion, or consumer products. However, Canadian design combines creativity with the country’s unique geographical, cultural, and historical aspects. With a multicultural population and vast natural landscapes, Canadian …

Read More

Will my sofa fit down my basement?

The prospect of moving a new sofa into your basement can provoke excitement, but it also raises a common question: “Will my sofa fit down my basement?” It’s essential to measure not only the sofa but also the pathway leading …

Read More

The Impact of AI on Customer Engagement in the Automotive Industry

As the automotive industry evolves, customer engagement strategies must keep pace. One of the most significant changes in recent years has been the rise of Artificial Intelligence (AI). AI technologies are revolutionizing how dealerships interact with customers, enhancing communication, personalizing …

Read More