Automotive Digital Marketing

Does creative work feel less surprising lately?

In recent times, a prevailing sentiment has emerged: creative work seems to feel less surprising. This notion can be attributed to various interrelated factors, including technological advancements, cultural trends, and changing consumer expectations. As these elements intersect, they shape the …

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Do you love or hate AI when it comes to design?

In recent years, the automotive industry has witnessed a surge in opinions regarding the integration of artificial intelligence (AI) in design processes. Some industry experts endorse AI’s capabilities for streamlining design, while others express skepticism about its creative capacities. The …

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Was anyone else completely unaware of this?

There are moments in every automotive enthusiast’s journey that can be categorized as revelations—pieces of knowledge that shift understanding and perspective. Today, let’s dive deep into one such aspect that has caught many by surprise and left others asking, “Was …

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What’s the style of these graphic?

The style and execution of graphics in the automotive industry can significantly impact a customer’s perception and decision-making process. Whether used in advertisements, on websites, or within social media posts, the visual representation of vehicles and branding conveys not just …

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Would you use AI to make smarter fashion design decisions?

In today’s fashion industry, the intersection of technology and creativity has taken a new and exciting turn with the advent of Artificial Intelligence (AI). Designers and brands are increasingly leveraging AI technologies to aid in making smarter design decisions. But …

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How do you increase flow state as part of your design process?

Achieving a flow state during the design process can significantly enhance creativity, productivity, and satisfaction. Flow, described as a state of complete immersion and focus, allows designers to innovate and solve complex problems effectively. This article will explore various techniques …

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What fonts are these?

When it comes to design and branding, typography plays a crucial role in establishing a business’s identity, particularly in the automotive industry. Choosing the right font can help convey values, evoke emotions, and enhance the overall customer experience. In this …

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