The Future of AI in Search | Whiteboard Friday Revisited | Britney Muller
Timestamps:
0:00 - Intro
0:41 - Britney's mission to make AI accessible to marketers
1:15 - Shedding light on the AI hype cycle
2:55 - The impact of LLMs on the search industry
12:15 - Actionable steps for marketers to use AI effectively
13:10 - Why "FOMO" is AI propaganda
15:06 - The human touch: why your real-life experience matters
16:13 - Unpacking the environmental impact and bias of AI
24:46 - The future of the content ecosystem
27:54 - Creating content that is both informative and entertaining
35:35 - How LLMs can help with competitive research
41:47 - The power of starting small
42:40 - Why failure is the "yellow brick road" of using AI
51:50 - Identifying painful tasks to automate
52:30 - How to find and follow Britney Muller
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