Did We Pass Peak AIO? Whiteboard Friday | Tom Capper
Tom breaks down the shifting landscape of Google Search, analyzing why AI Overviews are no longer guaranteed to dominate the top spot and how their frequency is changing for specific search intents.
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Timestamps:
00:00:08 – Introduction: Have we passed "Peak AI Overview"?
00:00:39 – The emerging trend of AI Overviews appearing below position one
00:01:28 – Data breakdown: How often AI Overviews appear in position two or lower (approx. 15% on desktop)
00:02:28 – How navigational and branded search intents (e.g., "Starbucks menu") push AI Overviews further down the page
00:03:59 – Frequency trends: The drop in AI Overviews for informational queries from July to October 2025
00:05:40 – The "Elephant in the Room": Is Google's AI Mode a ChatGPT killer or a replacement for web search?
00:06:21 – Insights from Search Labs: The rise of "Web Guides" and hybrid search results
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