Have you heard about the new Ford Dealer Advertising Co-op Program? The program offers Ford dealers reimbursement for their advertising efforts. Ford wants to encourage its dealers to do more digital advertising, so by July 2014 50% of co-op reimbursement money must be spent on digital media. Why focus on digital advertising? The vast majority […]
DrivingSales did a great video about how in July Mark Fields will succeed Alan Mulally as CEO of the Ford Motor Company. This is big news not only because Ford is such a large organization, but also because Mulally leaves behind him a legacy, that hard work pays off and leads to success.