Key Takeaways:
- Dealership jobs vary widely, covering sales, service, and management.
- Key roles include sales associates, service technicians, and general managers.
- Each position demands specific skills for the automotive industry’s success.
Introduction: Explore the diverse roles within a dealership, where each job plays a pivotal role in driving the automotive industry forward.
What are the common job descriptions in a dealership? Common dealership job descriptions include sales associates, who guide customers through the buying process; service technicians, who are responsible for vehicle maintenance and repairs; and general managers, who oversee all dealership operations to ensure profitability and customer satisfaction. These roles require a mix of customer service skills, technical knowledge, and business acumen.
Typically, a dealership is owned and operated by an individual or group of individuals who have invested in the business. The dealership may be part of a larger chain or franchise, or it may be a standalone operation.
The day-to-day operations of a dealership will vary depending on its size and the type of vehicles it sells, but some common activities include:
- Marketing and advertising to attract customers
- Assisting customers with the purchase of vehicles and related products and services
- Providing financing and lease options to customers
- Maintaining an inventory of vehicles and vehicle parts
- Offering maintenance and repair services to customers
- Managing staff, including salespeople, technicians, and support staff
- Managing the dealership’s finances, including budgeting and forecasting, and tracking sales and expenses
Overall, the goal of a dealership is to sell vehicles and related products and services to customers and to generate a profit for the owner(s).
Car Dealer Job Descriptions
Here are a number of jobs that are available at many dealerships.
General Manager
An automotive general manager is a person who is responsible for overseeing the operations of an automotive dealership. They are responsible for ensuring that the dealership is profitable and running smoothly, and for making strategic decisions to improve its performance. Some of their specific responsibilities may include managing budgets, developing marketing strategies, hiring and training staff, and maintaining relationships with customers. In order to become an automotive general manager, one typically needs to have extensive experience in the automotive industry, as well as strong leadership and business management skills.
Controller
A car dealer controller is a person who is responsible for managing the financial aspects of an automotive dealership. They are responsible for tasks such as preparing financial statements, analyzing budgets, and ensuring that the dealership is in compliance with financial regulations. Some of their specific responsibilities may include managing accounts payable and receivable, reconciling bank statements, and conducting audits. In order to become a car dealer controller, one typically needs to have a background in finance or accounting, as well as experience in the automotive industry. Some car dealer controllers may also be required to have a certification such as a Certified Public Accountant (CPA).
Sales Associate
An automotive sales associate is a person who works in the sales department of a car dealership. Their job is to help customers find the right car for their needs and budget and to assist with the purchasing process. This can include providing information about different models and features, taking customers on test drives, negotiating prices, and completing paperwork. Sales associates may also be responsible for following up with customers after the sale to ensure their satisfaction and to address any issues that may arise.
Sales Manager
An automotive sales manager is responsible for overseeing the sales team at a car dealership. They are responsible for setting sales targets and goals, analyzing sales data, and developing sales strategies to help the dealership meet its sales targets. They also play a key role in training and motivating the sales team, and in developing relationships with customers to help drive sales. In addition to these responsibilities, an automotive sales manager may also be involved in managing the dealership’s inventory, pricing, and advertising efforts.
Business Development Center (BDC) Manager
A business development center (BDC) manager is responsible for overseeing the operations of a dealership’s BDC. The BDC is a department within a dealership that is focused on generating and managing customer leads for the sales and service departments. The BDC manager is responsible for setting and implementing the BDC’s strategy, as well as for managing its budget and resources. This may include hiring and training staff, developing and implementing lead generation and follow-up processes, and managing the BDC’s technology and systems. The BDC manager is also responsible for monitoring and analyzing the BDC’s performance, and for making adjustments to improve its effectiveness.
BDC Customer Care Specialist
A BDC customer care specialist is a customer service representative who works in a dealership’s business development center (BDC). The BDC is a department within a dealership that is focused on generating and managing customer leads for the sales and service departments. The BDC customer care specialist is responsible for responding to customer inquiries and concerns, either by phone, email, or in person. This may include answering questions about the dealership’s products and services, scheduling service appointments, and providing information about promotions and special offers. The BDC customer care specialist is also responsible for managing customer contact information and tracking customer interactions, in order to help the BDC generate and follow up on leads.
Business Development Representative
A business development representative (BDR) is a sales professional who focuses on generating and qualifying leads for a company’s sales team. They are responsible for identifying potential customers and reaching out to them to introduce the company and its products or services. The BDR may use a variety of techniques to generate leads, such as cold calling, email marketing, social media outreach, and attending industry events. Once a lead is generated, the BDR will typically follow up with the potential customer to assess their interest and determine whether they are a good fit for the company’s products or services. The BDR may also provide support to the sales team by scheduling meetings, providing information about the lead, and tracking the progress of the sales process.
Internet Sales Associate
An internet sales associate is a sales professional who focuses on generating and managing sales leads through a dealership’s online channels. This may include the dealership’s website, social media accounts, and online marketplaces. The internet sales associate is responsible for responding to customer inquiries, providing information about the dealership’s products and services, and helping customers to schedule test drives and visit the dealership. They may also be responsible for managing the dealership’s online presence, including posting regular updates and promotions, and monitoring and responding to customer reviews and feedback. In addition, the internet sales associate may be responsible for tracking and analyzing online sales data, and for developing and implementing strategies to improve the dealership’s online sales performance.
Customer Service Representative
A customer service representative is a professional who is responsible for providing assistance to customers who have questions, concerns, or complaints. The customer service representative’s primary role is to provide high-quality service to customers, in order to help the company retain and attract customers, and to improve the overall customer experience. This may involve answering customer inquiries, providing information and advice, resolving customer issues and complaints, and processing orders and transactions. The customer service representative may also be responsible for maintaining customer records and tracking customer interactions, in order to provide the company with valuable insights and data about its customers.
Commercial Sales Manager
The commercial sales manager is a sales manager who specializes in working with commercial customers, such as businesses and organizations, at a car dealership. The commercial sales manager is responsible for overseeing the sales team that focuses on selling cars, trucks, and other vehicles to commercial customers. This may include setting sales targets and goals, analyzing sales data, and developing sales strategies to help the dealership meet its sales targets. The commercial sales manager may also be responsible for training and motivating the sales team, and for developing relationships with commercial customers to help drive sales. In addition to these responsibilities, the commercial sales manager may also be involved in managing the dealership’s inventory, pricing, and advertising efforts.
Accessory Salesperson
An automotive accessory salesperson is a sales professional who specializes in selling automotive accessories, such as car alarms, navigation systems, and exterior trim, at a car dealership. The accessory salesperson is responsible for helping customers select the right accessories for their vehicles, and for providing information about the features and benefits of the accessories. They may also be responsible for demonstrating the accessories and explaining how they work. In addition, the accessory salesperson may be responsible for managing the dealership’s inventory of accessories, pricing the accessories, and promoting them to customers. The accessory salesperson may also work closely with the sales and service teams at the dealership to help customers with their accessory needs.
Finance and Insurance (F&I) Manager
The finance and insurance (F&I) manager is a professional who is responsible for overseeing the financing and insurance options available to customers at a car dealership. The F&I manager is responsible for explaining the various financing and insurance options to customers, and for helping them to select the options that are best suited to their needs and budget. This may involve reviewing the customer’s credit history, discussing the terms and conditions of the financing and insurance options, and answering the customer’s questions. The F&I manager may also be responsible for preparing and processing the necessary paperwork to complete the financing and insurance transactions. In addition, the F&I manager may be responsible for managing the dealership’s relationships with financing and insurance providers, and for ensuring compliance with relevant regulations.
Dealership IT Specialist
The dealership IT specialist is a professional who is responsible for managing and maintaining the computer systems and technology used at a car dealership. This may include the dealership’s computer networks, software applications, and other technology systems. The IT specialist is responsible for installing, configuring, and maintaining these systems, as well as for troubleshooting and resolving technical issues that may arise. They may also be responsible for training dealership staff on how to use the technology systems, and for providing technical support to staff as needed. In addition, the IT specialist may be responsible for managing the dealership’s IT budget and resources, and for developing and implementing strategies to improve the dealership’s use of technology.
Social Media Marketer
Social media marketing is a marketing professional who specializes in using social media to promote a car dealership and its products and services. The social media marketer is responsible for managing the dealership’s social media accounts, including posting regular updates and promotions and responding to customer inquiries and feedback. They may also be responsible for developing and implementing social media marketing strategies to help the dealership reach its marketing goals. This may include creating and sharing content, running social media ad campaigns, and engaging with customers and potential customers on social media. The social media marketer may also be responsible for tracking and analyzing the dealership’s social media performance, and for making adjustments to improve its effectiveness.
Digital Marketing Manager
The digital marketing manager is a marketing professional who specializes in using digital marketing techniques to promote a car dealership and its products and services. The digital marketing manager is responsible for developing and implementing the dealership’s digital marketing strategy, which may include creating and managing the dealership’s website, running online ad campaigns, and using email marketing and social media to reach potential customers. They may also be responsible for tracking and analyzing the dealership’s digital marketing performance, and for making adjustments to improve its effectiveness. In addition, the digital marketing manager may be responsible for managing the dealership’s digital marketing budget and resources, and for collaborating with other members of the marketing team to ensure that the dealership’s digital marketing efforts are aligned with its overall marketing goals.
Website Administrator
The website administrator is a professional who is responsible for managing and maintaining a car dealership’s website. The website administrator is responsible for ensuring that the website is up-to-date, accurate, and easy to use for customers. This may involve updating the website’s content, such as the dealership’s inventory and pricing information, as well as managing the website’s design and layout. The website administrator may also be responsible for monitoring the website’s performance, and for making improvements to increase its visibility and attract more visitors. In addition, the website administrator may be responsible for managing the website’s security, and for ensuring that it complies with relevant laws and regulations.
Corporate Recruiter
A corporate recruiter is a professional who is responsible for recruiting employees for a car dealership or automotive company. The corporate recruiter is responsible for identifying and sourcing potential candidates for open positions, and for conducting interviews and assessments to evaluate the candidates’ qualifications and suitability for the positions. They may also be responsible for managing the hiring process, including extending job offers, negotiating salaries and benefits, and completing the necessary paperwork. In addition, the corporate recruiter may be responsible for managing the dealership’s or company’s relationship with recruitment agencies, and for developing and implementing strategies to improve the effectiveness of the recruitment process.
HR Coordinator
An HR coordinator is a professional who is responsible for coordinating and managing the human resources (HR) activities at a car dealership or automotive company. The HR coordinator is responsible for providing support to the HR team, and for helping to ensure that the dealership or company’s HR processes and policies are followed. This may include managing the employee onboarding process, processing employee records and paperwork, and assisting with benefits administration. The HR coordinator may also be responsible for managing the dealership’s or company’s HR systems and technology, and for providing support to employees on HR-related issues. In addition, the HR coordinator may be involved in other HR activities, such as training and development, performance management, and employee relations.
Office Manager/ Receptionist
An office manager/receptionist is a professional who is responsible for managing the administrative functions of an office and greeting and directing visitors. The office manager/receptionist is responsible for overseeing the day-to-day operations of the office, such as managing schedules, ordering supplies, and coordinating meetings and events. They may also be responsible for managing the office budget and maintaining financial records. In addition, the office manager/receptionist is typically the first point of contact for visitors to the office, and is responsible for greeting them, directing them to the appropriate person or department, and answering their questions. The office manager/receptionist may also be responsible for managing the office’s phone system and responding to phone inquiries.
Executive Assistant
The executive assistant is a professional who provides administrative support to the executives of a car dealership or automotive company. The executive assistant is responsible for managing the executives’ schedules, coordinating meetings and events, and managing their correspondence. They may also be responsible for preparing and editing reports and presentations, and for managing the executives’ projects and tasks. In addition, the executive assistant may be responsible for managing the executives’ travel arrangements, and for handling their expenses and other administrative tasks. The executive assistant may also be responsible for managing the executives’ relationships with internal and external stakeholders, and for providing support to other members of the dealership’s or company’s staff as needed.
Administrative Assistant
The administrative assistant is a professional who provides administrative support to a car dealership or automotive company. The administrative assistant is responsible for managing the day-to-day operations of the office, such as scheduling meetings, managing correspondence, and ordering supplies. They may also be responsible for managing the office budget and maintaining financial records. In addition, the administrative assistant may be responsible for providing support to other members of the dealership’s or company’s staff, and for ensuring that the office runs smoothly and efficiently. The administrative assistant may also be responsible for managing the office’s phone system and responding to phone inquiries, and for greeting and directing visitors to the office.
Deal Processor
The deal processor is a professional who is responsible for managing the paperwork and administrative tasks associated with completing car sales transactions at a dealership. The deal processor is responsible for verifying the accuracy of the sales documents, and for preparing and processing the necessary paperwork to complete the sale. This may include preparing the sales contract, arranging to finance, and registering the vehicle. The deal processor may also be responsible for managing the dealership’s vehicle inventory, and for ensuring that the inventory is accurately reflected in the dealership’s records. In addition, the deal processor may be responsible for communicating with the dealership’s sales, finance, and service teams to ensure that the sales transactions are completed smoothly and efficiently.
Accounting Associate
A dealership accounting associate is a professional who is responsible for managing the financial transactions and records of a car dealership. The accounting associate is responsible for processing the dealership’s daily financial transactions, such as sales and purchases, and for maintaining accurate financial records. This may include preparing and reconciling financial statements, managing the dealership’s accounts receivable and accounts payable, and tracking the dealership’s expenses. The accounting associate may also be responsible for preparing and filing the dealership’s tax returns, and for managing the dealership’s compliance with relevant financial regulations. In addition, the accounting associate may be responsible for providing support and information to other members of the dealership’s staff on financial matters, and for assisting with the dealership’s budgeting and forecasting efforts.
Accounts Payable/ Receivable Clerk
The accounts payable/receivable clerk is a professional who is responsible for managing the accounts payable and accounts receivable of a car dealership. The accounts payable/receivable clerk is responsible for processing and maintaining the dealership’s accounts payable, which includes tracking and paying the dealership’s bills and expenses. They are also responsible for managing the dealership’s accounts receivable, which involves tracking and collecting payments from the dealership’s customers. This may include preparing invoices, processing payments, and reconciling the dealership’s accounts. The accounts payable/receivable clerk may also be responsible for maintaining accurate and up-to-date financial records, and for providing support and information to other members of the dealership’s staff on financial matters.
Billing Clerk
A dealership billing clerk is a professional who is responsible for managing the billing and invoicing processes of a car dealership. The billing clerk is responsible for preparing and sending invoices to the dealership’s customers, and for tracking and following up on outstanding invoices. They may also be responsible for reconciling the dealership’s accounts and ensuring that the dealership’s billing records are accurate and up-to-date. In addition, the billing clerk may be responsible for managing the dealership’s accounts receivable, and for providing support and information to other members of the dealership’s staff on billing and invoicing matters. The billing clerk may also be responsible for managing the dealership’s relationship with its customers, and for resolving any billing-related issues or disputes that may arise.
Contract Clerk
A contract clerk is a professional who is responsible for managing the contracts and agreements of a car dealership. The contract clerk is responsible for reviewing and preparing the dealership’s contracts, such as sales contracts, leases, and vendor agreements. They are also responsible for ensuring that the contracts are complete and accurate, and that they comply with relevant laws and regulations. The contract clerk may also be responsible for maintaining the dealership’s contract records and files, and for providing support and information to other members of the dealership’s staff on contract matters. In addition, the contract clerk may be responsible for managing the dealership’s contract renewal process, and for tracking and managing the expiration dates of the dealership’s contracts.
Fixed Ops Service Director
A fixed ops service director is a professional who is responsible for overseeing the service and repair operations of a car dealership. The fixed ops service director is responsible for managing the dealership’s service and repair team, and for ensuring that the team provides high-quality service to the dealership’s customers. This may include setting performance targets and goals, analyzing service and repair data, and developing strategies to improve the team’s performance. The fixed ops service director may also be responsible for managing the dealership’s service and repair budget and resources, and for developing and implementing policies and procedures to ensure that the service and repair operations run smoothly and efficiently. In addition, the fixed ops service director may be involved in managing the dealership’s relationships with service and repair vendors, and in developing and implementing marketing and sales strategies to promote the dealership’s service and repair offerings.
Parts Manager
A dealership parts manager is a professional who is responsible for managing the parts department of a car dealership. The parts manager is responsible for overseeing the parts team, and for ensuring that the team provides high-quality service to the dealership’s customers. This may include setting performance targets and goals, analyzing parts sales data, and developing strategies to improve the team’s performance. The parts manager may also be responsible for managing the dealership’s parts inventory, and for ensuring that the inventory is accurate and up-to-date. In addition, the parts manager may be responsible for managing the dealership’s relationships with parts suppliers, and for developing and implementing policies and procedures to ensure that the parts department runs smoothly and efficiently.
Parts Counter Person
A parts counter person is a professional who works at a car dealership’s parts department and is responsible for assisting customers with their parts needs. The parts counter person is typically the first point of contact for customers who visit the dealership’s parts department and is responsible for greeting the customers, answering their questions, and helping them to find the parts they need. This may involve using the dealership’s parts catalog and inventory system to locate the correct parts, and provide information about the features and benefits of the parts. The parts counter person may also be responsible for processing parts orders, and for tracking and following up on outstanding orders. In addition, the parts counter person may be responsible for maintaining the cleanliness and organization of the parts department, and for assisting the parts manager with other tasks as needed.
Service Technician
An automotive service technician is a professional who is responsible for diagnosing and repairing problems with cars and other vehicles. The service technician is trained to identify and diagnose problems with a vehicle’s systems and components, such as the engine, transmission, brakes, and electrical system. Once a problem is identified, the service technician is responsible for repairing or replacing the faulty parts, and for testing the vehicle to ensure that it is operating properly. The service technician may also be responsible for providing customers with information about the repairs that were performed, and for answering their questions about the vehicle’s maintenance and operation. In addition, the service technician may be responsible for maintaining their own tools and equipment, and for keeping their workspace clean and organized.
Service Manager
The service manager is a professional who is responsible for overseeing the service and repair operations of a car dealership. The service manager is responsible for managing the service team, and for ensuring that the team provides high-quality service to the dealership’s customers. This may include setting performance targets and goals, analyzing service data, and developing strategies to improve the team’s performance. The service manager may also be responsible for managing the dealership’s service budget and resources, and for developing and implementing policies and procedures to ensure that the service operations run smoothly and efficiently. In addition, the service manager may be involved in managing the dealership’s relationships with service vendors, and in developing and implementing marketing and sales strategies to promote the dealership’s service offerings.
Service Advisor
The service advisor is a professional who is responsible for managing the service and repair orders of a car dealership. The service advisor is responsible for interacting with customers who visit the dealership’s service department, and for gathering information about the customers’ vehicles and the services they need. The service advisor is responsible for writing up the service and repair orders, and for coordinating the work between the service technicians and the parts department. They may also be responsible for tracking the progress of the work, and for communicating with the customers about the status of their vehicles. In addition, the service advisor may be responsible for managing the service department’s schedule, and for ensuring that the service technicians have the information and resources they need to complete the work.
Apprentice Tech
An automotive apprentice tech is a professional who is in the process of training to become a fully qualified automotive service technician. The apprentice tech is responsible for assisting the service technicians at a car dealership with their work, and for learning the skills and knowledge needed to diagnose and repair vehicles. This may involve working under the supervision of the service technicians, and assisting with tasks such as testing and replacing parts, performing routine maintenance, and cleaning and organizing the service area. The apprentice tech may also be responsible for attending training classes and workshops to learn new skills and techniques, and for maintaining their own tools and equipment. In addition, the apprentice tech may be responsible for providing excellent customer service, and for answering customers’ questions about their vehicles and the services being performed.
Body Shop Estimator
A body shop estimator is a professional who is responsible for assessing the damage to vehicles and estimating the cost of repairs. The body shop estimator is typically employed by a car dealership or an independent auto body repair shop, and is responsible for inspecting vehicles that have been involved in accidents or other incidents to determine the extent of the damage. The estimator is responsible for preparing a detailed estimate of the costs associated with repairing the damage, including the parts, labor, and other expenses. The estimator may also be responsible for communicating with the vehicle owner or insurance company to explain the estimate, and for negotiating the terms of the repair contract. In addition, the estimator may be responsible for managing the body shop’s relationships with insurance companies and other stakeholders, and for ensuring that the body shop’s repair processes are efficient and effective.
Body Shop Technician
A body shop technician is a professional who is responsible for repairing the bodies of vehicles that have been damaged in accidents or other incidents. The body shop technician is typically employed by a car dealership or an independent auto body repair shop and is responsible for performing a variety of tasks to repair damaged vehicles. This may include straightening bent frames, replacing damaged body panels, and refinishing the vehicles to restore their original appearance. The body shop technician may also be responsible for using specialized tools and equipment, such as welding machines and paint guns, to complete the repairs. In addition, the body shop technician may be responsible for maintaining their own tools and equipment, and for ensuring that their work area is clean and organized.
Body Shop Manager
A body shop manager is a professional who is responsible for overseeing the operations of a car dealership or independent auto body repair shop’s body shop. The body shop manager is responsible for managing the body shop team, and for ensuring that the team provides high-quality repairs to the dealership’s or shop’s customers. This may include setting performance targets and goals, analyzing repair data, and developing strategies to improve the team’s performance. The body shop manager may also be responsible for managing the body shop’s budget and resources, and for developing and implementing policies and procedures to ensure that the repair operations run smoothly and efficiently. In addition, the body shop manager may be involved in managing the dealership’s or shop’s relationships with insurance companies and other stakeholders, and in developing and implementing marketing and sales strategies to promote the body shop’s services.
Detailer and Car Washer
A detailer and car washer is a professional who is responsible for cleaning and maintaining the appearance of cars and other vehicles. The detailer and car washer is typically employed by a car dealership or an independent car wash and detailing business, and is responsible for performing a variety of tasks to clean and maintain the vehicles. This may include washing and drying the exterior of the vehicles, cleaning the interior of the vehicles, and applying wax and other protective products to the exterior. The detailer and car washer may also be responsible for using specialized tools and equipment, such as vacuums, steam cleaners, and polishers, to complete the work. In addition, the detailer and car washer may be responsible for maintaining their own tools and equipment, and for ensuring that their work area is clean and organized.
Quick Lube Service Technician
A quick lube service technician is a professional who is responsible for performing routine maintenance on vehicles, such as oil changes, tire rotations, and fluid level checks. The quick lube service technician is typically employed by a car dealership or an independent quick lube service center, and is responsible for performing the maintenance services according to the manufacturer’s recommendations. This may involve using specialized tools and equipment, such as oil change pumps and tire changers, to complete the work. The quick lube service technician may also be responsible for providing customers with information about the services that were performed, and for answering their questions about the vehicle’s maintenance and operation. In addition, the quick lube service technician may be responsible for maintaining their own tools and equipment, and for keeping their workspace clean and organized.
Porter
The porter is a professional who is responsible for maintaining the cleanliness and organization of a car dealership’s service department. The service porter is responsible for ensuring that the service area is clean and orderly and that the vehicles being serviced are properly arranged and organized. This may involve sweeping and mopping the service area, organizing the tools and equipment, and moving vehicles in and out of the service area. The service porter may also be responsible for providing support to the service technicians, and for assisting them with tasks such as retrieving parts and cleaning their work areas. In addition, the service porter may be responsible for providing excellent customer service, and for answering customers’ questions about the dealership’s services.
Automotive Painter
An automotive painter is responsible for painting cars and other vehicles. This typically involves preparing the surface of the vehicle by cleaning and sanding it, applying primer and other materials as needed, and then carefully applying the paint to achieve a smooth and even finish. Automotive painters must also have a good understanding of color theory and be able to match colors accurately. They may also be responsible for maintaining and cleaning their equipment, as well as ensuring that their work area is safe and organized.
Automotive Janitor/ Custodian
An automotive janitor, also known as an automotive custodian, is responsible for maintaining the cleanliness and organization of a vehicle dealership or repair shop. This typically involves tasks such as sweeping and mopping floors, emptying trash cans, and cleaning bathrooms. An automotive janitor may also be responsible for cleaning and organizing the showroom and other public areas of the dealership, as well as the offices and workshop areas. They may also be responsible for maintaining and organizing the dealership’s inventory of cleaning supplies and equipment.
Collision Center Manager
A collision center manager is a person who is responsible for overseeing the operations of a collision repair shop. They are responsible for ensuring that the shop is running smoothly and efficiently and that all employees are trained and capable of performing the necessary tasks to repair vehicles. Some of their specific responsibilities may include managing budgets, scheduling work, ordering parts, and overseeing the quality of the repairs. They may also be responsible for maintaining a good relationship with insurance companies and customers to ensure that the collision center is able to provide high-quality service.
Oil Technician
An oil technician is a person who is trained to perform maintenance and repair work on vehicles. They are responsible for checking and changing the oil in vehicles, as well as performing other tasks such as checking and replacing filters and inspecting the vehicle’s systems to ensure they are functioning properly. Some oil technicians may also be responsible for performing more complex tasks such as flushing the radiator or replacing the transmission fluid. In order to become an oil technician, one typically needs to complete a vocational training program or obtain a certification from a trade organization.
Tire Technician
A tire technician is a person who is trained to install, repair, and maintain tires on vehicles. They are responsible for a variety of tasks, including inspecting tires for wear and damage, removing and replacing tires, balancing and aligning tires, and rotating tires to ensure they wear evenly. In order to become a tire technician, one typically needs to complete a vocational training program or obtain a certification from a trade organization. Some tire technicians may also be responsible for maintaining inventory and ordering new tires as needed.
Refinish Technician
A refinish technician is a person who is trained to repair and refinish the painted surfaces of vehicles. They are responsible for tasks such as sanding and preparing surfaces for painting, mixing and applying paint, and ensuring that the final product is of high quality and matches the original finish. In order to become an automotive refinish technician, one typically needs to complete a vocational training program or obtain a certification from a trade organization. Some refinish technicians may also be responsible for maintaining and operating the equipment used in the refinishing process.
Collision Center Manager
A collision center manager is a person who is responsible for overseeing the operations of a collision repair shop. They are responsible for ensuring that the shop is running smoothly and efficiently and that all employees are trained and capable of performing the necessary tasks to repair vehicles. Some of their specific responsibilities may include managing budgets, scheduling work, ordering parts, and overseeing the quality of the repairs. They may also be responsible for maintaining a good relationship with insurance companies and customers to ensure that the collision center is able to provide high-quality service.
Reconditioning Technician
A reconditioning technician is a person who is trained to repair and restore vehicles to like-new condition. They are responsible for tasks such as cleaning and detailing the interior and exterior of vehicles, repairing minor dents and scratches, and performing basic mechanical repairs. In order to become a reconditioning technician, one typically needs to complete a vocational training program or obtain a certification from a trade organization. Some reconditioning technicians may specialize in a specific type of vehicle, such as motorcycles or boats.
Smog Technician
A smog technician is a person who is trained to inspect and repair vehicles to ensure they meet emissions standards. They are responsible for performing tests on vehicles to measure their emissions levels and diagnose any problems that may be causing them to exceed the standards. Some of their specific tasks may include inspecting and testing the engine, exhaust system, and other components of the vehicle, and repairing or replacing parts as needed. In order to become a smog technician, one typically needs to complete a vocational training program or obtain a certification from a trade organization. Some states may also require smog technicians to be licensed.
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With over 20 years of experience in the car business, I’ve navigated the evolution of the industry from traditional sales to the dynamic digital age. My journey through various roles in both sales and management has endowed me with a unique perspective on the challenges and opportunities in automotive sales today.
As the founder of Shawn Ryder Digital, I combine my extensive background in technology with my deep understanding of the automotive industry. This synergy allows me to craft digital marketing strategies that are not just effective but tailored to the specific needs of each dealership. My commitment is to drive your sales, enhance your brand awareness, and ensure your dealership thrives in the digital landscape.
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